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iPost: Email Never Sleeps

iPost: Email Never Sleeps

By iPost

iPost Email Marketing Platform. Use data like you mean it. The modern customer demands that you use their data to personalize their experience with your brand, and as a marketer, you need speed, scale, flexibility, and a rapid ROI to get the job done. iPost is built to unlock your data to help deliver relevant content with speed, flexibility, and scale. Email Marketing Platform Built For: -Casino/Gaming -Franchisees/Franchisors -Media, Entertainment, & Publishing -Restaurants -Associations -e-Commerce and Retail -Agency and Reseller
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Are Best Practices Killing Creativity??

iPost: Email Never SleepsMay 08, 2024

00:00
24:43
Are Best Practices Killing Creativity??

Are Best Practices Killing Creativity??

Are Best Practices Killing CreatIn this thought-provoking episode of "Email Never Sleeps," host Andrew Kordek is joined by the illustrious Kath Pay, a celebrated author, agency owner, and content creator in the email marketing world.


With over 25 years in the industry, Kath brings a wealth of knowledge and experience, challenging the notion that sticking to "best practices" is always the right approach.


Together, they delve into the controversial topic of whether adherence to established best practices stifles creativity within the email marketing field.


They discuss the origins and implications of these so-called best practices and explore how they can sometimes lead to mediocrity rather than excellence.Kath shares insights from her extensive career, including practical tips on how marketers can test and adapt strategies to better suit their specific contexts, rather than blindly following generic guidelines.


This episode is a must-watch for marketing professionals seeking to push the boundaries and innovate within their practices.

🔗 Connect with Kath on LinkedIn: https://www.linkedin.com/in/kathpay/

🎧 Listen to more episodes of Email Never Sleeps: https://www.youtube.com/channel/UCIvxWCc6yIrBVvuVShkrw1Q

🔗 Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewkordek/

Join us as we uncover the balance between following guidelines and fostering innovation in email marketing. Don't forget to subscribe for more insightful

discussions!#EmailMarketing #MarketingCreativity #DigitalMarketing #EmailNeverSleepsivity??

May 08, 202424:43
Email Marketing: Secrets to Success and Common Failures

Email Marketing: Secrets to Success and Common Failures

Today, on this latest episode of Email Never Sleeps, we discuss "Secrets to Success and Common Failures in Email Marketing" with Andrew Kordek and the fantastic Tali Hasanov. If you're passionate about digital marketing and want real-world insights from industry veterans, this episode is for you!Tali brings years of expertise in digital marketing, from strategy and deliverability to comprehensive program assessments. We discuss practical strategies that have led to our successes and reflect on the failures that taught us invaluable lessons.Whether you're experimenting with new marketing techniques or fine-tuning your approach to email campaigns, our conversation will provide actionable advice that could transform your strategy and results.Watch the full discussion to discover:-The fundamentals of setting up successful email campaigns-Common pitfalls that marketers should avoid-Strategic testing and adaptations for evolving market demands"This episode is a must-watch for anyone who wants to leverage email marketing more effectively while confidently navigating its challenges.#EmailMarketing #DigitalMarketing #MarketingSuccess #EmailNeverSleeps Transform your email marketing strategy by understanding what truly drives success and how to learn from missteps.

May 01, 202424:45
Transforming Business Emails: From Blasé to Brilliant with Creativity
Apr 24, 202423:20
Email Development 101: How To Do It Right
Apr 17, 202425:29
The Future of Email Marketing: Dedicated IPs and the Death of Traditional Metrics

The Future of Email Marketing: Dedicated IPs and the Death of Traditional Metrics

Why Dedicated IPs & The Decline of Open Rates Could Be Game-Changing for Your Email Marketing Strategy. Are you navigating the complexities of email marketing and wondering about the significance of dedicated IPs and the relevance of traditional metrics like open rates? If you are curious about enhancing your deliverability or whether metrics still matter, this episode of "Email Never Sleeps," presented by iPost, is for you! In this detailed discussion, Andrew Kordek hosts Jakub Olexa, email marketing savant and the mind behind Mailkit, to explore the pivotal transformations shaping the future of email marketing. Whether you’re a marketer looking to refine your strategy with dedicated IPs or questioning the validity of open rates due to emerging privacy protocols like Apple's MPP, this episode will provide you with deep insights and actionable advice. If you value content from thought leaders like Email on Acid or The Futur, you’ll appreciate the depth of knowledge shared in this episode. What you’ll learn: -The critical advantages of using dedicated IPs over shared IPs and how they can dramatically improve your email deliverability. -Insights into the declining reliability of open rates as metrics and what metrics you should focus on instead to gauge the true success of your email campaigns. -Practical strategies and expert tips to future-proof your email marketing efforts against the backdrop of increasing privacy regulations. Watch the full episode to discover: -Why the shift from traditional metrics to more robust measures of engagement and conversion is crucial for modern email marketers. -How dedicated IPs provide a competitive edge in maintaining sender reputation in a congested digital space. Connect with the experts for more insights: Jakub Olexa https://www.linkedin.com/in/axelo/ Andrew Kordek https://www.linkedin.com/in/andrewkordek/ This episode is a treasure trove for email marketers who aim to leverage advanced strategies for better performance and compliance in 2024 and beyond. Don’t miss out on these expert insights, which could redefine the success parameters of your email campaigns. Subscribe and turn on notifications so you never miss another insightful discussion from Email Never Sleeps!

Apr 11, 202436:54
Lessons Learned: What I Wish I Knew Before Migrating ESPs Anna Levitin

Lessons Learned: What I Wish I Knew Before Migrating ESPs Anna Levitin

In this insightful episode of "Email Never Sleeps," titled "Lessons Learned: What I Wish I Knew About Before Migrating ESPs," Anna Levitin joins Andrew Kordek to dive deep into the complexities and essential considerations of Email Service Provider (ESP) migration.


With a fascinating background in cultural anthropology, Anna brings a unique perspective to understanding user behavior and its critical role in digital marketing. The discussion also ventures into the challenges of B2B churn, offering valuable strategies to retain customers and enhance product adoption.


If you're a marketing professional, particularly in the digital or email marketing space, and are considering an ESP migration or struggling with B2B churn, this episode is packed with practical advice and insights to guide you through these challenges.


Whether you're navigating the technical aspects of migration or seeking to improve customer retention, Anna and Andrew provide a comprehensive checklist and strategies rooted in understanding user behavior and aligning with business goals.


Connect with our experts on LinkedIn to further explore their insights:

Anna Levitin: https://www.linkedin.com/in/annalevitin/

Andrew Kordek: https://www.linkedin.com/in/andrewkordek/


If you're searching for guidance on ESP migration, strategies to reduce B2B churn, understanding user behavior in digital marketing, or aligning marketing efforts with business objectives, this video is for you. Join Anna and Andrew as they share their experiences, challenges, and lessons learned from years in the industry, all presented clearly and straightforwardly for easy understanding.

Apr 03, 202424:55
Make or Break Moments: The Power of Your Brand's First Email

Make or Break Moments: The Power of Your Brand's First Email

In this episode of "Email Never Sleeps," titled "Make or Break Moments: The Power of Your Brand's First Email," Israa Alrawi joins Andrew Kordek to unravel the critical importance of a brand's initial communication with its subscribers. As an e-commerce entrepreneur turned email marketer, Israa shares her transformative journey from facing the unpredictability of social media advertising to discovering the consistent value email marketing brings. This episode dives deep into the mechanics of crafting that pivotal first email, highlighting its undeniable influence on deliverability, subscriber engagement, and setting the tone for the customer-brand relationship.
Israa and Andrew talk about the essential components of a successful welcome email, emphasizing the significance of creating a memorable first impression, the strategic importance of immediate engagement, and the necessity of maintaining deliverability.They explore practical strategies for personalizing content, optimizing for deliverability, and leveraging email to establish a meaningful connection from the outset.This video is for marketing professionals, e-commerce store owners, and anyone looking to refine their email marketing strategy or seeking insights into the best practices for initiating a lasting dialogue with their audience. If you're searching for keywords like "email marketing," "welcome email strategy," "subscriber engagement," or "improving email deliverability," this episode is a treasure trove of actionable advice and expert insights.


For more wisdom from Israa Alrawi and to connect with her, visit her LinkedIn: https://www.linkedin.com/in/israaa/


To delve deeper into Andrew Kordek's email marketing expertise, check out his LinkedIn: https://www.linkedin.com/in/andrewkordek


This episode offers the guidance and inspiration you need to elevate your strategy.

Mar 27, 202424:58
The Synergy of SEO, Ads & Email: Converting Web Traffic into Loyal Subscribers Alizah Thornton

The Synergy of SEO, Ads & Email: Converting Web Traffic into Loyal Subscribers Alizah Thornton

In this episode of "Email Never Sleeps," join Alizah Thornton and Andrew Kordek as they explore the interplay between SEO, paid ads, and email marketing to transform web traffic into loyal subscribers. As a digital marketing strategist, Alizah shares her comprehensive experience and passion for leveraging content across various channels to create meaningful connections with audiences. From the intricacies of keyword clusters in SEO to the power of personalized email campaigns, this episode is a treasure trove for marketers looking to enhance their strategies with insights on content creation, audience engagement, and leveraging data for targeted outreach. This video is a must-watch if you are a marketing professional or business owner seeking to refine your digital marketing strategy, enhance customer engagement, or explore the synergies between different marketing channels for improved ROI. Whether you are navigating the complexities of SEO, crafting impactful paid ad campaigns, or mastering the art of email marketing, Alizah and Andrew provide actionable insights and practical tips to help you make your marketing meaningful. For more insights and to connect with our experts, visit their LinkedIn profiles:

Alizah Thornton: https://www.linkedin.com/in/alizahthornton/

Andrew Kordek: https://www.linkedin.com/in/andrewkordek/ This video is for you if you are searching for practical tips on integrating SEO with email marketing, strategies for converting web traffic into loyal subscribers, or ways to leverage content marketing across various digital channels. Dive into the synergy of SEO, paid ads, and email marketing with us and discover how to elevate your marketing efforts to new heights.

Mar 21, 202426:16
The Power of Storytelling and Personalization with Toni Rexroat

The Power of Storytelling and Personalization with Toni Rexroat


In today's digital age, the art of storytelling and personalization in email marketing is more crucial than ever. Episode 7 of "Email Never Sleeps," hosted by Andrew Kordek, delves into this topic with special guest Toni Rexroat, an experienced marketer renowned for her storytelling prowess. This episode explores how crafting compelling narratives and tailoring content to individual preferences can significantly enhance email marketing strategies.

Toni Rexroat, affectionately known as T-Rex by colleagues for her formidable skills, shares her journey from magazine editing to falling in love with email marketing. She emphasizes the importance of storytelling in engaging customers, whether they're passionate enthusiasts or in need of everyday essentials. Toni and Andrew discuss the essence of storytelling, defining it as guiding customers through a journey, highlighting challenges, and offering solutions that resonate with their experiences.

Andrew Kordek echoes the sentiment, stressing that every brand has a story that can forge deeper connections with its audience. He advocates for authenticity and emotional engagement in emails, moving beyond mere discounts or promotions to create meaningful interactions. The conversation further explores the importance of understanding the customer's perspective, ensuring the narrative is relevant and compelling.

The discussion also covers personalization, a key element in making emails feel tailored and relevant. Both Toni and Andrew critique superficial personalization tactics, like the overuse of first names, advocating for a deeper understanding of customer desires and preferences. They share insights on leveraging data and customer feedback to craft emails that genuinely resonate, thus fostering stronger brand loyalty.

Moreover, Toni advises on the iterative process of storytelling and personalization, from gathering insights across departments to testing different narratives and personalization levels. She emphasizes fun and creativity in this process, encouraging marketers to view their audience as friends rather than targets.

This episode is a treasure trove for marketers looking to elevate their email campaigns through the power of storytelling and sophisticated personalization. Whether you're a seasoned professional or new to the field, the insights shared by Toni Rexroat and Andrew Kordek will inspire you to craft emails that inform, connect, and delight.

Connect with Toni Rexroat on LinkedIn: Toni Rexroat Connect with Andrew Kordek on LinkedIn: Andrew Kordek

Mar 13, 202422:44
AI Email Tactics: Best Use Cases For Email Marketing with Elizabeth Jacobi
Mar 05, 202420:56
The Perfect Welcome Series: Setting Up Your Brand and Consumers for Success

The Perfect Welcome Series: Setting Up Your Brand and Consumers for Success

Welcome to another insightful episode of "Email Never Sleeps," where we dive into the crucial topic of creating the perfect welcome series for your brand and consumers.


In this episode, Andrew Kordek is joined by Jennifer Hoth, a seasoned expert with 13 years of experience in the email marketing space, to discuss strategies for setting up your brand and consumers for success right from the start.


Jennifer shares her journey from a marketing generalist to an email marketing specialist, highlighting the dynamic and ever-evolving nature of email marketing that keeps marketers on their toes.


With a strong passion for mentoring and speaking about email marketing, Jennifer brings valuable insights into the importance of a well-crafted welcome series.

This episode explores:

-The pivotal role of the welcome series in email marketing

-Strategies for collecting valuable subscriber information

-The importance of personalization and making a great first impression

-Tips for avoiding common pitfalls in welcome series creation

-Whether you're new to email marketing or looking to refine your welcome series, this conversation is packed with actionable advice to help you engage your subscribers from their very first interaction with your brand.


Watch now to learn how to create a welcoming journey that sets both your brand and your consumers up for success.

Feb 22, 202423:52
The Art of Casino Marketing
Feb 14, 202422:26
Maximize Engagement: Pro Tips for a Successful Email List Cleanup

Maximize Engagement: Pro Tips for a Successful Email List Cleanup

In this insightful episode, join host Andrew Kordek from iPost as he welcomes Monica Badiu, a renowned email marketing copywriter and coach, to discuss the critical importance of email list hygiene. Monica shares her valuable experience and strategies for maintaining a responsive and healthy email list, which is essential for the success of any email marketing campaign.


🔍 In This Episode:

  • Discover why regular email list cleanup is crucial for your marketing success.
  • Learn from Monica's extensive experience in email marketing, and understand how an engaged email list can significantly impact your campaign's performance.
  • Explore practical tips and strategies for effective email list maintenance.

🎙️ About Our Guests:


🔗 Useful Links:

Whether you're new to email marketing or a seasoned professional, this episode offers valuable insights into the often-overlooked aspect of email marketing - list hygiene. Join us on this informative journey and elevate your email marketing strategies.


🌐 Stay Connected: Don’t forget to subscribe to "Email Never Sleeps" on Spotify for more episodes with industry experts like Monica Badiu. Stay tuned for enlightening discussions and expert advice that can transform your email marketing campaigns!


Jan 31, 202415:32
Foundations of Email: The Building Blocks of Saying Hello

Foundations of Email: The Building Blocks of Saying Hello

Welcome to Season 3 of "Email Never Sleeps," where we dive deep into the essentials of email marketing. In this episode, titled "The Foundations of Email: Building Blocks of Saying Hello," join our host, Andrew Kordek, and guest, Scott Cohen, to explore the intricacies of crafting that perfect first email. With decades of combined experience in email marketing, they share valuable insights and practical tips to enhance your email marketing strategies. 🔗 Important Links: Check out Andrew Kordek on LinkedIn: https://www.linkedin.com/in/andrewkordek/ Discover more about Scott Cohen: https://www.linkedin.com/in/scottcohen13/

Visit iPost for innovative email solutions: https://www.ipost.com/ In this insightful conversation, Andrew and Scott discuss: -The importance of the first email interaction and how to make it count. Strategies for personalized and effective welcome emails. -The role of analytics in understanding and improving email engagement. -Future trends and evolving practices in email marketing. Stay tuned for more episodes and don't forget to like, share, and subscribe for more insightful conversations on email marketing!

Jan 24, 202423:45
Email Marketing 2024: Launching Season 3

Email Marketing 2024: Launching Season 3

Introduction to Season 3 of the Email Never Sleeps podcast.

Jan 10, 202406:42
Unlocking Email Marketing Success with Josh Kropkof, CEO of The Email Agency

Unlocking Email Marketing Success with Josh Kropkof, CEO of The Email Agency

Welcome to our final Email Never Sleeps episode of 2023! In this edition, host Andrew Kordek is joined by Josh Kropkof, The Email Agency's CEO. Dive into their engaging discussion about the ever-evolving world of email and SMS marketing for e-commerce brands. Josh shares his journey of starting The Email Agency with his brother in 2018, overcoming initial hurdles, and achieving remarkable growth with over 118 companies across nearly 100 niches. Their work with notable brands like Craft Sportswear and Foundation Building Materials showcases their expansive reach in the industry. The highlight of the podcast is a deep dive into what can make or break an email marketing program. From the necessity of a direct response and personality-driven email approach to the significance of connecting with customers on a human level, Josh's insights are invaluable. He emphasizes the importance of adapting to change and using email as a direct channel to understand and engage with your audience. Anecdotes like their successful experiment with Mixtiles, which significantly increased engagement through a unique email strategy, exemplify their innovative approach. Andrew adds his perspective on the importance of focusing on your brand, understanding your audience, and resisting the urge to follow trends blindly. This episode is a must-watch for marketers seeking to enhance their email strategies and connect more effectively with their customers. Do yourself a favor and follow Josh Kropkof on LinkedIn: https://www.linkedin.com/in/josh-kropkof/ Stay tuned for more episodes of Email Never Sleeps, as season 3 will restart in early January 2024. #EmailMarketing #eCommerce #DigitalMarketing #TheEmailAgency #Podcast #MarketingStrategy #BusinessGrowth #CustomerEngagement"

Dec 22, 202320:44
 How to Successfully Implement Hyper-Personalization in Email. (Per Caroe Part 2) 02 14

How to Successfully Implement Hyper-Personalization in Email. (Per Caroe Part 2) 02 14

Welcome back to Email Never Sleeps!


In our latest episode, Per Caroe and Andrew Kordek explore the fascinating realm of hyper-personalization in email marketing.


Join us as we discuss how to initiate and successfully implement hyper-personalization strategies tailored to the unique needs of your business, regardless of its size.


Discover the importance of iterative processes, collecting meaningful data, and involving diverse voices to enhance customer experiences.


Dive into the world of hyper-personalization and take your email marketing to the next level!


If you missed it, check out part 1 of this conversation titled:What is Hyper-Personalization in Email Marketing?⬇️ https://open.spotify.com/episode/17BQAPA29rEMf3XSlaqaAV?si=jQtPsFZUS32Bxr0od4ql5g


🌐 Connect with Per Caroe on LinkedIn: https://www.linkedin.com/in/percaroe/

Oct 25, 202322:53
What is Hyper-Personalization in Email Marketing? 02 13
Oct 17, 202319:54
Casino Email Senders Are Being Canceled ❌

Casino Email Senders Are Being Canceled ❌

This episode serves as an urgent wake-up call for casino marketers and technologists. Andrew Kordek from iPost recently attended a specialized conference focused on Casino Marketers and Technologists. He was fortunate enough to share insights from his team’s recent research. The findings are somewhat unsettling, especially if you're in the casino, sports betting, or general gambling industry. 🌐 The Startling Discovery iPost's marketing team has uncovered a list of about 36 Email Service Providers (ESPs) whose acceptable use policies specifically forbid companies engaged in gambling activities from using their platforms. See the full list here: https://www.ipost.com/casino-prohibited/ This might not sound like big news, but here’s the kicker: many ESPs categorize casinos and gambling companies alongside high-risk industries like escort services, multi-level marketing, and even prostitution!! 😲😲😲 🌐 Why Should You Care? If your company relies on email marketing or SMS to nurture guests and loyal patrons or to run promotions, you may risk losing your platform support without warning. We’ve already heard of cases where clients have been unceremoniously kicked off platforms, costing them money and time. This is a serious concern, especially since casinos are not just about gambling; they also contribute to the hospitality and tourism sectors. 🌐 What to Do Next? We urge you to check whether your current vendors fall under this list. It might sound alarmist, but knowing where you stand is crucial. We aren't fearmongers; we're watchdogs looking out for potential pitfalls in the industry. If you find your ESP on this list, I strongly suggest considering alternative platforms that align better with your business needs both now and in the future. 🌐 We Stand by You At iPost, we believe all gaming, casino, and sports betting operators should have a secure and reliable email and SMS marketing platform. We not only support but also welcome businesses from these sectors. Don't compromise on a service that doesn't respect or understand the nuances of your industry. 📧 Let's Connect I've included my email at the end of this post for anyone who wishes to discuss this further. You can also reach out to me here on LinkedIn. Partnering with companies that genuinely want to support you in these challenging times is crucial. Who do you want standing behind you? Feel free to share this post to help spread the word. The casino industry needs to know. 📩 Email: akordek@iPost.com

Oct 16, 202305:47
Casino Marketing: Master These 3 Emails in 2023 02 11

Casino Marketing: Master These 3 Emails in 2023 02 11

Join Andrew Kordek of iPost and special guest Mike Austin, the CEO and co-founder of Fresh Relevance, as they jump into casino marketing through email. With 40+ years of combined experience in the field, they discuss the three pivotal emails that every casino gaming operator, or any travel and service organization, should incorporate in their marketing strategy. From a powerfully personalized welcome email to a meticulously crafted cart abandonment sequence and a thoughtful post-visit engagement strategy, these industry experts reveal how to humanize your emails and make the most of your customer data to encourage repeat business and sustain strong relationships with your clients. Stay tuned to the end for a comprehensive breakdown of strategies, fresh takes on customer engagement, and valuable insights for everyone in the casino and travel industries. Whether you're a seasoned marketer or new to the game, this video is your winning hand for mastering casino marketing in 2023. 🎥 WATCH NOW to level up your email marketing game! Andrew Kordek https://www.linkedin.com/in/andrewkordek/ Mike Austin https://www.linkedin.com/in/mikethetechie/

Oct 16, 202314:50
Legalese and Footers: Are They Necessary in Email Marketing? 02 10

Legalese and Footers: Are They Necessary in Email Marketing? 02 10

In today's video, we dive deep into the world of email footers, legalese, and their impact on your email marketing campaigns. Our guest speaker, Aysha Zouain, a marketing technologist and email marketing specialist at the City National Bank of Florida, shares her insights and experiences in this fascinating discussion. In this episode of the Email Never Sleeps podcast, we explore the often-overlooked aspect of email marketing—footers. We examine the role of footers in different industries, the need for legalese, and how they can affect the overall user experience. Aysha brings her extensive knowledge from working in various sectors, including e-commerce, government, insurance, and banking, to this topic. Throughout the conversation, we address the question of whether footers are necessary for every email and discuss the implications of including lengthy legal disclaimers. Aysha shares her observations and interactions with legal departments, highlighting the sometimes conflicting perspectives between marketers and lawyers. We also consider the effect of visual clutter on email recipients and the importance of concise and engaging content. We examine the role of footers in regulated industries, such as finance and fintech, where legal requirements often dictate the inclusion of legalese. Aysha provides valuable insights into the challenges faced in these industries, where the legal department's concerns about technology and potential lawsuits can lead to lengthy and complex emails. However, she also emphasizes the need to balance compliance and user experience. Transitioning to consumer brands and e-commerce, we delve into the question of whether extensive footers are necessary in these contexts. Aysha suggests that shorter, concise footers with links to detailed information can be more effective. By employing a "pick and choose" approach, brands can avoid overwhelming their audience with excessive content and instead provide essential information as needed. We discuss email marketers' potential confusion when dealing with global footers and the lack of documentation that often accompanies them. Aysha acknowledges email developers' and specialists' challenges in understanding and implementing complex footer structures. She also appreciates global footers' versatility and customization options, allowing brands to tailor their communication to different segments and regions. Throughout the conversation, Aysha emphasizes the importance of considering the user's attention span and providing a seamless experience. She discusses her experiences working with clients who prioritize user-friendly footers and their positive impact on engagement and click-through rates. Join us for this insightful discussion on email footers and legalese, where we uncover the best practices for creating effective and user-friendly emails. Whether you're a marketer, email developer, or business owner, this video offers valuable insights to enhance your email marketing strategies. Don't forget to like this video, subscribe to our channel, and hit the notification bell to stay updated on future episodes. Share your thoughts and questions in the comments section below. Thank you for watching, and remember, in the world of email marketing, every detail counts! Aysha on LinkedIn: https://www.linkedin.com/in/ayshamariezouain/

Jul 31, 202318:40
Career Growth in Email Marketing: Advice for Aspiring Professionals Eric Kriegermeier 02 09

Career Growth in Email Marketing: Advice for Aspiring Professionals Eric Kriegermeier 02 09

Career Growth in Email Marketing - From Gym Owner to Email Marketing Expert. Welcome to the Email Never Sleeps podcast. In today's episode, we delve into the fascinating topic of how individuals get started in the email industry and what keeps them going. Our guest for today is Eric Kriegermeier, the Director of Solutions Engineering at Shaw/Scott. Eric and Andrew have known each other since 2016, when they worked at Trendline Interactive, an agency. Eric shares his background and journey into the email marketing world. Originally from Chicago, he lives in Paraguay and has been a digital nomad since 2017. Eric's journey began when he opened a martial arts and fitness gym in Atlanta in 2007. He learned about email marketing and lead generation from scratch, using his own website and conducting his own campaigns. With a background in graphic design, working on a computer came naturally to him. In 2010, Eric joined Aspen Marketing as an HTML developer, where he quickly discovered his passion for the email marketing realm. Since then, he has transitioned from agency to in-house marketing teams, honing his skills and expertise. With the guidance and mentorship of great leaders, Eric has progressed from a campaign services tech to a solutions engineer and now holds the position of Director of Solutions Engineering at Shaw/Scott. During the conversation, Eric shares insights into the differences between agency and brand work in the email industry. He explains that agencies often work on multiple projects with tight deadlines, while brand work allows for a deeper understanding of the brand, subscribers, and clients. Eric humorously mentions that he jokes with his team about eventually moving to the brand side for an easier workload. As the podcast continues, the discussion turns to valuable advice for individuals aspiring to pursue a career in email marketing. Eric highlights two possible paths: becoming a technologist specializing in platforms and server-side JavaScript or focusing on thought leadership and team-building. He stresses the importance of constantly seeking knowledge and embracing a growth mindset. Eric also acknowledges the presence of imposter syndrome, which motivates him to continually learn and improve. The conversation also includes a thought-provoking topic: the debate surrounding remote work and returning to the office. As someone who has been remote for many years, Eric shares his belief that the email industry can thrive with remote work. He explains that returning to the office may be suitable for certain types of work, but for the email industry, remote work offers flexibility and productivity advantages. Join us in this insightful episode as Eric Kriegermeier shares his journey, career advice, and thoughts on remote work in the email industry. Don't miss out on the opportunity to gain valuable insights and inspiration from an experienced email marketing professional. #emailmarketing #advice #careeradvice

Jul 31, 202322:46
🔍 Finding a Job You Love in Email Marketing with Tony Zupancic 02 08

🔍 Finding a Job You Love in Email Marketing with Tony Zupancic 02 08

This video is for you if you are new to email marketing or struggling to find the right career path.


In this exciting episode of Email Never Sleeps, I am thrilled to introduce you to Tony Zupancic, a Salesforce Marketing Cloud developer with over six years of experience in the email marketing industry.


Tony's journey from a photographer and graphic designer to an email marketing automation and software development expert is truly inspiring. Watch this video to gain valuable insights into how Tony transitioned into the email marketing field and rapidly progressed in his career.


If you aspire to become a marketing technologist or a technical marketer, Tony's experience and mindset will guide you toward success. He emphasizes the importance of strategic thinking, finding efficiencies, and automating repetitive tasks.


In this conversation, Tony also highlights the significance of community learning and the power of networking with professionals in the industry. By actively engaging with platforms like Email Geeks, Twitter, and LinkedIn, you can tap into a wealth of knowledge and receive guidance from experienced email marketers.


Are you a graphic designer or interactive designer looking to specialize in email design and coding? Tony recommends starting with the scripting language of the email service provider (ESP) you are working with. Whether it's AMPscript, server-side JavaScript, or other APIs, mastering the ESP's scripting language is essential for building effective email campaigns.


Join us in this eye-opening discussion with Tony Zupancic and discover how you can carve out a rewarding career in email marketing. Don't miss out on an industry expert's valuable tips, tricks, and career advice!


This video is for you if you are looking for information on any of the following: Finding a Job You Love in Email Marketing, Email Marketing Career Path, Salesforce Marketing Cloud Developer, Marketing Technologist, Technical Marketer, Automating Email Marketing, Community Learning, Email Geeks, Scripting Language, ESP, Email Design and Coding, or Career Advice.#emailmarketing #careeradvice #ipost

May 31, 202320:16
Email Marketing Mastery: The Art of Defining Success 02 07

Email Marketing Mastery: The Art of Defining Success 02 07

Email Marketing Mastery: The Art of Defining Success 02 07

May 11, 202317:48
The Future of Email Creation for 2023 and Beyond 02 06

The Future of Email Creation for 2023 and Beyond 02 06

In this video, Andrew Kordek, VP at iPost, hosts a session of Email Never Sleeps with Dmitry Kudrenko, the CEO and co-founder of Stripo, an email design platform. The topic of discussion in this video is the future of email creation. Dimitri discusses the four stakeholders in email creation: email clients, email logic, editors, and marketers. The discussion then focuses on traditional email creation and how it has been slow to develop due to security and legacy issues. Dimitri's goal is to improve the user experience for all stakeholders and discusses how changes in infrastructure and AI could impact the future of email creation. They talk about skipping the stage of the designer and focusing on building guidelines, modules, rules, and patterns, which have already been tested. Also emphasized is the importance of a good creative brief to help with designing, coding, messaging, copywriting, and strategy. They discuss the philosophy of agile programming and the value of individuals and interactions over processes and tools. The future of email creation centers around planning and using tools to help achieve this. Andrew Kordek 👉 LinkedIn: https://www.linkedin.com/in/andrewkordek 👉 Twitter: https://twitter.com/andrewkordek 👉 iPost: https://iPost.com Dmitry: 👉 LinkedIn: https://www.linkedin.com/in/dmitrykudrenko/ 👉 Twitter: https://twitter.com/dkudrenko 👉 Stripo: https://stripo.email/

May 11, 202319:56
Discover the Truth: Do Political Emails Suck? Email Never Sleeps 02 04

Discover the Truth: Do Political Emails Suck? Email Never Sleeps 02 04

Discover the Truth: Do Political Emails Suck? Email Never Sleeps 02 04

May 11, 202313:24
Discover the Insider Strategies for Creating a Loyalty Program That Actually Works! 02 05

Discover the Insider Strategies for Creating a Loyalty Program That Actually Works! 02 05

In this video, Andrew Kordek, from iPost, interviews David Slavik of Ascendant Loyalty about loyalty programs and the importance of effective communication with customers.


Slavik explains that his company offers end-to-end customer relationship marketing loyalty services that involve designing and implementing loyalty programs, sourcing technology, and setting up clients with a foundation in loyalty.


He mentions that many companies undervalue their loyalty programs and treat them as a background add-on rather than unlocking the key to customer value. Slavik shares an example of how fast-food chains like McDonald's and Taco Bell began prioritizing their loyalty programs after the pandemic hit and their traffic decreased.


Both also emphasize the importance of loyalty programs and how they can increase customer retention and drive revenue growth.

Apr 07, 202325:13
Why are unsubscribe links at the bottom of the page? Michelle Norton Email Never Sleeps 02 03

Why are unsubscribe links at the bottom of the page? Michelle Norton Email Never Sleeps 02 03

In episode 3 of "Email Never Sleeps", Andrew Kordek, VP at iPost, discusses why unsubscribe links are typically found at the bottom of marketing emails. He invites Michelle Norton, a Solutions Architect at List Engage, to share her thoughts on the matter.  

The conversation kicks off with Andrew questioning who decided to put the unsubscribe link at the bottom of emails and why. Michelle suggests that many companies hide the unsubscribe link because they are afraid of losing subscribers, but notes that hiding the link is not a good strategy because if someone wants to unsubscribe, they will find a way to do so regardless of whether or not the link is visible.  

Andrew and Michelle discuss the various ways in which companies hide the unsubscribe link, such as burying it in legalese or using language like "manage your preferences" to make it less obvious. Michelle points out that as someone who works in the email industry, she is trained to look for the unsubscribe link at the bottom of emails, but the average person may not know where to look.  

The conversation then turns to the topic of email preferences and how companies can use them to keep subscribers engaged. Michelle suggests that companies should offer subscribers options for how often they receive emails, what type of content they receive, and whether or not they want to receive promotional offers. She notes that providing these options can help companies retain subscribers and reduce the number of unsubscribed.  

Andrew and Michelle conclude the episode by emphasizing the importance of transparency and providing subscribers with a clear way to unsubscribe. They both agree that companies should make the unsubscribe link visible and easy to find, as this can help build trust with subscribers and ultimately lead to better engagement.  

Overall, this episode provides valuable insights into the importance of unsubscribe links and email preferences in the world of email marketing. It highlights the need for companies to be transparent and upfront with their subscribers in order to build trust and maintain a healthy email list.  

#email #unsubscribe #unsubscribelinks #emailneversleeps

Mar 06, 202314:55
The Marketing Manager Who Wears Alot of Hats with Jay Schwedelson | Email Never Sleeps 02 02

The Marketing Manager Who Wears Alot of Hats with Jay Schwedelson | Email Never Sleeps 02 02

In this video, Andrew Kordek, the host of iPost's Email Never Sleeps, is joined by Jay Schwedelson, the founder of Outcome Media and the Guru Conference, to discuss how marketing managers can make the most of their email marketing campaigns. 

Andrew and Jay focus on what marketing managers with a lack of time for sophistication should do to improve their email marketing campaigns.  

Watch this video if you are interested in learning about the importance of the subject line in email marketing. Jay emphasizes that marketers should focus on crafting a compelling subject line that can engage the reader, and that it is often the most overlooked part of an email campaign. 

They also discuss the importance of "cleaning house", which means taking a high-level view of the email program to determine what needs to be changed.  Andrew and Jay advise marketers to pay attention to their list hygiene, platform quality, and deliverability. Jay suggests that marketers should focus on creating good subject lines, friendly “from” addresses, and pre-header text. 

They also emphasize that marketers should test their subject lines and spend more time creating them rather than leaving them to the last minute.  

Also discussed is the upcoming Guru Conference, a free virtual event for email marketers. 

They encourage marketers to attend and learn from experts about how to improve their email marketing campaigns.  


Learn more about the Guru Conference Here: 

https://guruconference.com/ 


What is iPost? 

https://www.ipost.com/ 


#marketingmanager #emailsubjectline #inbox #emailneversleeps

Mar 03, 202316:41
Value Research & Email Marketing with Todd Lebo | Email Never Sleeps Season 2 Episode 1

Value Research & Email Marketing with Todd Lebo | Email Never Sleeps Season 2 Episode 1

Most marketers know the importance of value research but many have never actually invested in it! 

You are missing out on some benefits and groundbreaking data, so watch this video and see what why value research & email marketing are important for 2023. 

 Our host Andrew Kordek has been working in email marketing for years. This value research and email marketing video should help you discover something of use for your email marketing efforts in 2023 and beyond.   

Check out Todd Lebo here: https://www.linkedin.com/in/tlebo/ 

In this video Andrew Kordek and Todd Lebo show you why research is important in email marketing, and tips and hacks. This video should make you search email marketing trends or email marketing best practices. 

You may have seen a video from the channel HubSpot Marketing and LYFE Marketing, so I hope you find this video just as informative and that you learn some best practices that all email marketing for beginners should know.  

Don't miss these inside email tips, value research and email marketing for beginners, intermediate and advanced! The trends in email marketing for 2023 are amazing, so check out this video and see for yourself!  


#Email #emailmarketing #emailservice #emailmarketingsolutions

Feb 07, 202318:26
Email Frequency Best Practices For 2023 | Episode 14 | Dave Rodenbaugh

Email Frequency Best Practices For 2023 | Episode 14 | Dave Rodenbaugh

This is episode 14 of Email Never Sleeps, the email marketing podcast. 

Watch this video to learn about email marketing sending frequency best practices and advice for 2023.  

This email-related video should help you fundamentally understand that as a marketer, you must spend some time to truly understand your customers.  In this video, our guest Dave Rodenbaugh of Founder of Recapture discusses with Andrew Kordek some of their ideologies for successful email marketing.   


This video is helpful if you are looking for advice on any of the following:  email marketing, how to send an email, when to send email, email sending, email personalization, email marketing 2023, and email marketing tips.  


Let us know what you think of this newest episode Email Never Sleeps by iPost in the comments below!  


In this video: 

Andrew Kordek 

👉 LinkedIn: https://www.linkedin.com/in/andrewkordek. 

👉 Twitter: https://twitter.com/andrewkordek 


Dave Rodenbaugh  

👉 LinkedIn:  https://www.linkedin.com/in/rodenbaugh/ 

👉 Twitter:  https://twitter.com/recaptureio 


Recapture.io 

👉 Recapture Blog: https://recapture.io/blog/ 

👉 Twitter: https://twitter.com/daverodenbaugh

Dec 28, 202221:31
What the modern marketing agency needs to do to align themselves in email marketing | Episode 13 | Jennifer Nespola Lantz

What the modern marketing agency needs to do to align themselves in email marketing | Episode 13 | Jennifer Nespola Lantz

Dec 08, 202215:46
How to Check Your Email Reputation | Email Never Sleeps Episode 12 | Matt Ratliff

How to Check Your Email Reputation | Email Never Sleeps Episode 12 | Matt Ratliff

This is episode 12 of Email Never Sleeps, the email marketing podcast.

Watch this video to learn about email best practices for your checking your email reputation  This Email Reputation video should help you learn email marketing best practices and give you advice for where you should start if you are new to checking out your email reputation.  In this video, our guest Matt Ratliff, Founder and CTO of FunnelTechie discusses with Andrew Kordek some of their strategies and ways to be successful with email marketing.

Whether you are a small independent business or even a global brand, you will find this video informative because all email marketers should be checking their email reputation.  

This video is useful if you are looking for advice on any of the following:  email reputation, email reputation check, check your email reputation, email sender reputation, IP reputation, how to check email domain reputation, google postmaster, email feedback loop, email address reputation, what is my email reputation.  

 In this video: 

Andrew Kordek 

👉 LinkedIn: https://www.linkedin.com/in/andrewkordek 

👉 Twitter: https://twitter.com/andrewkordek 

Matt Ratliff 

👉 LinkedIn: https://linkedin.com/in/matthewratliff 

👉 Facebook: https://facebook.com/themattratliff 

👉 Instagram: https://instagram.com/themattratliff 

👉 Funnel Techie: https://funneltechie.com 

👉 Funnel Techie Services: https://funneltechie.com/emailservice

Nov 21, 202213:59
Loyalty email best practices | Email Never Sleeps Episode 11 | Celia Martin

Loyalty email best practices | Email Never Sleeps Episode 11 | Celia Martin

This is episode 11 of Email Never Sleeps, the email marketing podcast.

Watch this video to learn about loyalty email best practices for your business.

This podcast discusses Loyalty Email Marketing.  

Andrew and Celia have been working in email marketing for many years.  This Loyalty Email video should help you gain email marketing loyalty best practices and give you advice for improving your loyalty email marketing for September 2022 and beyond.  

In this video, our guest Celia Martin, CJM Strategies - Owner, Strategy & Implementation Lead discusses with Andrew Kordek some of their strategies and ways to be successful with loyalty email marketing.

Whether you are a small independent business or even a global brand, you will find this video just as informative and you learn why you should always prioritize loyalty in your email messaging.  This video is useful if you are looking for advice on any of the following: loyalty email examples, loyalty program emails, email loyalty, loyalty email, loyalty program, loyalty email program, customer loyalty email,  loyalty program emails, loyalty email marketing, and more.  Let us know what you think of this newest episode.

In this video: 

Andrew Kordek 

👉 LinkedIn: https://www.linkedin.com/in/andrewkordek 

👉 Twitter: https://twitter.com/andrewkordek 

Celia Martin 

👉 LinkedIn: https://www.linkedin.com/in/celia-martin-mba-22344b6/  

👉 CJM: http://cjmstrategies.com/

Sep 29, 202217:44
Email Marketing Trends Summer - Early Fall 2022 | Email Never Sleeps Episode 10

Email Marketing Trends Summer - Early Fall 2022 | Email Never Sleeps Episode 10

This is episode 10 of Email Never Sleeps, the email marketing podcast. 

Watch this video to learn about email marketing trends for the end of summer / early fall of 2022. This podcast discusses Email Marketing based on data collected by Validity.  

Andrew and Pilar have been working in email marketing for many years.  This Email Marketing Trends video should help you gain email marketing insight and give you advice for improving your email marketing for September 2022 and beyond.  

In this video, our guest Pilar Bower, Sr. Customer Success Manager at Validity Inc is discussing with Andrew Kordek some of their reactions to the email marketing data collected by Validity. 

Whether you are a small independent business or even a global brand, you will find this video just as informative and you learn why you should always prioritize things like email hygiene in your email marketing.  

This video is useful if you are looking for advice on any of the following: email, email marketing, email marketing trends, email marketing trends 2022, email marketing trends 2023, latest trends in email marketing, new trends in email marketing and more.  


Let us know what you think of this newest episode Email Never Sleeps by iPost in the comments below!  


In this video: 

Andrew Kordek 

👉 LinkedIn: https://www.linkedin.com/in/andrewkordek 

👉 Twitter: https://twitter.com/andrewkordek 


Pilar Bower 

👉 LinkedIn: https://www.linkedin.com/in/pilarbower/ 

👉 Twitter: https://twitter.com/pilarbower 


Validity 👉 LinkedIn: https://www.linkedin.com/company/validityinc/  

👉 Blog: https://www.validity.com/blog/   


The global email trends doc discussed in this video is not available but the stats and slides are updated and reviewed on Validity's regular State of Email webinars.  Find past and upcoming recordings here : 👉  https://www.validity.com/webinars/   👉  https://www.stateofemaillive.com/

Sep 26, 202217:38
Loyalty Emails that actually work | Email Never Sleeps Episode 09 | Garin Hobbs & Joyce Sebastian

Loyalty Emails that actually work | Email Never Sleeps Episode 09 | Garin Hobbs & Joyce Sebastian

This is episode 09 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about loyalty emails and which types of loyalty emails actually can work for your business.

This podcast discusses Loyalty Emails that actually work.  Andrew, Garin, and Joyce have been working in email marketing for many years.  This Loyalty Email video should help you gain email marketing loyalty best practices and give you advice for improving your loyalty email marketing for August 2022 and beyond.  

In this video, our guests (1) Garin Hobbs, SVP of Customer Success & Strategy - Zembula and (2) Joyce Sebastian Sales Director - Zembula, are discussing with Andrew Kordek some of their strategies and ways to be successful with loyalty email marketing.

Whether you are a small independent business or even a global brand, you will find this video just as informative and you learn why you should always prioritize loyalty in your email messaging.  

This video is useful if you are looking for advice on any of the following: loyalty email, loyalty program, loyalty email program, customer loyalty email, loyalty email examples, loyalty program emails, loyalty email marketing, and more.  

Let us know what you think of this newest episode Email Never Sleeps by iPost in the comments below!  

In this video:
Andrew Kordek
👉 LinkedIn: https://www.linkedin.com/in/andrewkordek
👉 Twitter: https://twitter.com/andrewkordek  

Garin Hobbs
👉 LinkedIn: https://www.linkedin.com/in/garin-hobbs-942b243/
👉 How To Actually Get Value From Loyalty in Email Marketing: https://www.youtube.com/watch?v=x_XgV0TLlDY&utm_campaign=Email_Never_Sleeps&utm_medium=iPost  

Joyce Sebastian
👉 LinkedIn: https://www.linkedin.com/in/joyce-a-sebastian/

Aug 25, 202220:48
Clean Your Fu**ing Email Lists! | Email Never Sleeps Episode 08 | Alexandra Palau

Clean Your Fu**ing Email Lists! | Email Never Sleeps Episode 08 | Alexandra Palau

This is episode 08 of Email Never Sleeps, the email marketing podcast. 

Watch this video to learn why you should clean your email lists. This podcast discusses when is a good time to clean your email lists and when is not a good time to clean your email lists.  

Andrew and Alexandra have been working in email marketing for many years.  This Email List video should help you learn email marketing list health best practices and give you advice for sending emails in August 2022.  


In this video, our guest Alexandra Palau, owner of All About Email Marketing is discussing with Andrew Kordek some of their email marketing list hygiene strategies and ways to be successful with cleaning your email lists. 


Whether you are a small independent business or even a global brand, you will find this video just as informative and you learn why you should always clean your f***ing email lists!  


This video is useful if you are looking for advice on any of the following: Email Cleaning, Email Deliverability, Email Hygiene, Email List Scrubbing, Cleaning Your Email List, Email List Verification, Email Audit, and more.  


Let us know what you think of this newest episode Email Never Sleeps by iPost in the comments below!  


In this video: 

Andrew Kordek 

👉 LinkedIn: https://www.linkedin.com/in/andrewkordek 

👉 Twitter: https://twitter.com/andrewkordek 

👉 Author Page: https://www.ipost.com/author/akordekipost-com/ 


Alexandra Palau 

👉 LinkedIn: https://www.linkedin.com/in/alexandrapalau/  

👉 Twitter: https://twitter.com/all_about_email 

👉 Instagram: https://www.instagram.com/allaboutemailmarketing_/  

👉 All About Email Marketing blog: https://www.allaboutemailmarketing.com/trustyourinbox

Aug 08, 202219:50
Why Email Deliverability Is YOUR Fault | Email Never Sleeps Episode 07 | Jack Wrigley

Why Email Deliverability Is YOUR Fault | Email Never Sleeps Episode 07 | Jack Wrigley

This is episode 07 of Email Never Sleeps, the email marketing podcast. 

Watch this video to learn why email deliverability is your fault as an email marketer. 

Also, gain insight into email marketing from a deliverability perspective.  


Andrew and Jack have been working in email marketing for many years.  This Email Deliverability video should help you learn technical email marketing strategies and best practices for sending emails in July 2022.  

In this episode, our guest Jack Wrigley VP of Partner Development for Webbula is discussing with Andrew Kordek why Email Deliverability Is YOUR Fault. 

We hope you find this podcast informative and that you gain insight into Email Deliverability.  

This episode is useful if you are looking for advice on any of the following: email marketing, check email deliverability, improve email deliverability, what is email deliverability, deliverability email, email marketing deliverability, email deliverability best practices, how to test email deliverability, and getting email into inbox.  


In this video: 

Andrew Kordek 

👉 LinkedIn: https://www.linkedin.com/in/andrewkordek 

👉 Twitter: https://twitter.com/andrewkordek 

👉 Author Page: https://www.ipost.com/author/akordekipost-com/  


Jack Wrigley 

👉 Linked: https://www.linkedin.com/in/jackwrigley/ 

👉 Twitter: https://twitter.com/jwrigley1 

👉 Webbula Blog: https://blog.webbula.com/blog

Jul 07, 202216:33
How to Improve Your Email Production Process 2022 | Email Never Sleeps Episode 06

How to Improve Your Email Production Process 2022 | Email Never Sleeps Episode 06

This video is episode 06 of Email Never Sleeps, the email marketing podcast. 

Watch this video to learn how to improve your email production process in 2022. Also, gain insight about email marketing team building.  

Andrew and Jennifer have been working in email marketing for many years.  

This Email Production Process video should help you learn technical email marketing strategies and best practices for sending emails in June 2022.  

In this video, our guest Jennifer Swafford Senior Director, Sales for Vertex Communication is discussing with Andrew Kordek How to Improve Your Email Production Process in 2022. 


We hope you find this video informative and that you gain insight into forming and building your email marketing team and strategy.  


This video is useful if you are looking for advice on any of the following: email marketing team, email marketing structure, email production, email production process, building email teams, etc.  Let us know what you think of this newest episode Email Never Sleeps by iPost in the comments below!  

In this video: 

Andrew Kordek 

👉 LinkedIn: https://www.linkedin.com/in/andrewkordek 

👉 Twitter: https://twitter.com/andrewkordek 

👉 Author Page: https://www.ipost.com/author/akordekipost-com/ 

Jennifer Swafford 

👉  http://linkedin.com/in/jenswafford 

👉 Vertex Blog: https://vertexcommunication.com/blog/

Jun 10, 202215:37
Why should a marketer care about DMARC and BIMI | Email Never Sleeps Episode 05

Why should a marketer care about DMARC and BIMI | Email Never Sleeps Episode 05

This is episode 05 of Email Never Sleeps, the email marketing strategy insight podcast. 


Watch this video to learn about why email marketers should care about DMARC and BIMI. Also learn, which types of companies are taking advantage of BIMI in their email marketing plan.   


Andrew and Brian have been working in email marketing for many years.  This DMARC and BIMI video should help you learn advanced technical email marketing best practices and advice for sending emails in May 2022.  


In this video, our guest Brian Westnedge, Sr. Director, Channels for Red Sift is discussing with Andrew Kordek advanced email marketing setup. 

You may have seen other videos about DMARC, BIMI, SPF, and DKIM so we hope you find this video just as informative and you learn why you should care about DMARC and BIMI.  


This video is useful if you are looking for advice on any of the following: Email List Verification, Email Audit, Email DMARC, BIMI, SPF, and DKIM  

Let us know what you think of this newest episode Email Never Sleeps by iPost in the comments below!  

In this video: Andrew Kordek 

👉 LinkedIn: https://www.linkedin.com/in/andrewkordek

👉 Twitter: https://twitter.com/andrewkordek

👉 Author Page: https://www.ipost.com/author/akordekipost-com/ 

Brian Westnedge 

👉  https://www.linkedin.com/in/brianwestnedge

👉  https://twitter.com/bwestnedge

👉 Red Sift Blog: https://blog.redsift.com/ 

Past Episodes of Email Never Sleeps:  

Episode 01: Chester Bullock.  

Episode 02: Mark Pollard. 

Episode 03: Chris Donald 

Episode 04: Al Iverson 


#Email #DKIM #BIMI #iPost #EmailMarketing

May 31, 202219:10
Why You Should Clean Your F***ing Email List | Email Never Sleeps Episode 04

Why You Should Clean Your F***ing Email List | Email Never Sleeps Episode 04

This is episode 04 of Email Never Sleeps, an email marketing strategy insight podcast. Watch this video to learn about why your should Clean Your Email Lists. Also, when is a good time to clean your email lists and when is not a good time to clean your email lists.  Andrew and Al have been working in email marketing for many years.  This  Email List Hygiene video should help you learn email marketing list health best practices and give you advice for sending emails in April 2022.  In this video, our guest Al Iverson, Director of Deliverability Products and Services for KickBox is discussing with Andrew Kordek some of their email marketing list hygiene strategies and ways to be successful with cleaning your email lists. You may have seen other videos about how to clean your email list, so we hope you find this video just as informative and you learn why you should Clean Your F***ing Email Lists!  This video is useful if you are looking for advice on any of the following: Email Hygiene, Email List Scrubbing, Cleaning Your Email List, Email List Verification, Email Audit, and more.  Let us know what you think of this newest episode Email Never Sleeps by iPost in the comments below!  

In this video: Andrew Kordek 👉 LinkedIn: https://www.linkedin.com/in/andrewkordek 👉 Twitter: https://twitter.com/andrewkordek 👉 Author Page: https://www.ipost.com/author/akordekipost-com/ Al Iverson 👉  LinkedIn: https://www.linkedin.com/in/aliverson/ 👉 Twitter: https://twitter.com/spamresource👉  Blog: https://www.spamresource.com/ 👉  About Al: https://blog.kickbox.com/meet-al-iverson-q-a-with-jennifer-lantz/

May 09, 202211:58
3 Step Abandoned Cart Email Series is Dead | iPost Email Never Sleeps Episode 03
Apr 21, 202215:11
iPost Email Never Sleeps: Episode 02 Best Ideas That Failed in Email | Email Marketing Podcast

iPost Email Never Sleeps: Episode 02 Best Ideas That Failed in Email | Email Marketing Podcast

Welcome back to episode 02 of Email Never Sleeps, the pragmatic email marketing strategy insight podcast. Watch this video and learn about the best ideas that have gone south in email marketing. Andrew and Mark have been working in email marketing for many years. This Best Ideas That Have Gone South in Email video should help you learn email marketing best practices and advice for sending emails in 2022. In this video, our guest Mark Pollard, Marketing IT Architect for Carter's & co-author of Salesforce Marketing Cloud For Dummies is discussing with Andrew Kordek some of their favorite email marketing concepts and ideas. You may have seen other videos about what not to do in email marketing for 2022, so I hope you find this video just as informative and you learn interesting email marketing ideas that have failed. I hope you enjoy this episode of Email Never Sleeps by iPost our newest Email Marketing Podcast. In this video: Andrew Kordek 👉 https://www.linkedin.com/in/andrewkordek/ 👉 https://twitter.com/andrewkordek 👉 https://www.ipost.com/author/akordekipost-com/ Mark Pollard 👉 https://www.linkedin.com/in/mark-pollard-3374948/ Book: Salesforce Marketing Cloud For Dummies 👉 https://www.amazon.com/Salesforce-Marketing-Dummies-Chester-Bullock-ebook/dp/B076GCZHQ6/ref=sr_1_1?crid=2CQJH67IR9W8P&keywords=chester+bullock&qid=1646926945&sprefix=chester+bullock%2Caps%2C58&sr=8-1
Apr 21, 202212:51
iPost Email Never Sleeps: Episode 01 Wisdom For Young Marketers | Email Marketing Podcast

iPost Email Never Sleeps: Episode 01 Wisdom For Young Marketers | Email Marketing Podcast

So many people have asked Andrew Kordek Vice President of Customer Engagement at iPost for advice on best practices in email marketing. That's why we decided to launch Email Never Sleeps to discuss a real pragmatic email marketing strategy and gain insight. Listen to this podcast to hear email marketing wisdom for marketers for mid-February 2022!

We've been working in email marketing for years. People have been asking iPost for the best email marketing tips or email marketing secrets podcasts. This Wisdom For Young Marketers audio should help you learn email marketing best practices and advice for sending emails in 2022.

In this podcast, our guest Chester Bullock Director of Marketing Technology - Rent Path is discussing with Andrew Kordek some of their favorite email marketing tips and hacks.

I hope you enjoy this episode of Email Never Sleeps by iPost our newest Email Marketing Podcast.

Feb 22, 202212:32