Ipsos Views

Jacqueline and Guilia are joined by Brooke Bosley, Ph.D., Design Researcher at Microsoft Education and Alyssa Sheehan, Research and Innovation Director, Ipsos UX. Brooke’s research draws from Black feminism and Afrofuturism and offers an approach to help Human-Computer Interaction (HCI) researchers and designers create more reflective products and experiences.

The guests also talk about how to apply social justice to UX research and how brands and companies can implement inclusive and equitable designs.

In this episode, our hosts Chris and Hazel, are joined by Enrique Cornish, who is currently the head of marketing for BBVA in Mexico. His career in brand management and strategic planning covers a balance of CPG and services categories: he’s worked for Colgate, Coke, Kraft/Mondelez and Danone.

Enrique is an expert at brand-building by way of experiential brand management. He goes in-depth as to what this means and the challenges one might face along the way.

Listen to the end for some sound advice on how to manage your brand building as well as your career.

This is second half of our interview with Jody Bilney, one of the most experienced and knowledgeable brand strategists in the world today. Jody was kind enough to share her rich history and show how her skills in consumer experience and marketing within boardrooms remain fundamental.

Jody talks about how she joined Humana, an established health insurance company, and used her experience from the restaurant sector to revitalise their consumer journey.

She also talks about Generational Equity Transfer: how to ensure that long-standing organisations can stay relevant for future generations. Stay to the end for some real jewels of wisdom – especially if you’re a marketer!

In this episode, Chris and Hazel talk to Jody Bilney, currently on the board of Chuy's, Planet Fitness, Masonite, Cracker Barrell, Alignment Healthcare and Confluent Health, who has in the past also been the CMO, CBO, and CCO at Verizon, Schwab, Bloomin’ Brands and Humana.

One of the themes of Brand Talk is the challenges brand leaders face as they navigate the realities of the board room. Jody has been on both sides of that exchange, and has so much experience to share.

Indeed, the conversation was so rich that we had to split it into two parts, of which this is the first.

In this episode we talk to Neeraj Kalani, Global Head of Commercial and Medical Excellence at Moderna. Neeraj has had a unique career story, from brand strategy to marketing operations, digital transformation and overall brand experience management at some of the biggest companies out there.

Listen as he shares some of the lessons he learned along the way and what it’s like running insights and brand-building in one of the biggest pharma firms in the world. A great listen for any budding brand strategist.

So you've heard from some of our clients and partners - but what about us? How are we transforming our own operations, and what are we doing to make ourselves a stronger force in the global ESG agenda?

Let's hear from Lauren Demar, our Chief Sustainability Officer and Global Head of ESG at Ipsos, to find out about her achievements to date, her vision for the future, and what she thinks about the power of good research to drive positive change...

In the third episode of the series we talk to John Livanos, Lead Brand Strategist for Harman International, who started his career in Insights but now leads a number of important functions– including Marketing Transformation, Global Creative/Advertising, Insights and Analytics.

Our hosts chat to John about his role and focus on the challenges brand leaders face as they attempt to navigate a portfolio of brands through a constantly shifting contextual backdrop.

What’s Next in UX is back!

User Experience is essential for brand success, but it can be hard to measure due to its subjective nature. So how does a brand or a business know if they are providing an excellent experience and how can they compare to competitors? This is where Ipsos’ UX Score comes in.

The Ipsos UX Score is a proprietary tool to help clients objectively assess their user experience. The UX Score correlates with Net Promoter Score (NPS) – a widely used customer loyalty metric – and can accurately predict a brand’s equity. It can also be used as a benchmark for offline and online experience for physical and digital products.

Jacqueline Hull, Senior Vice President, UX USA, is joined by Giulia Stefani, UX Director for Switzerland, to interview Yana Beranek, Global Head of UX, and Janina Schoenebeck, Senior Research Executive, IUU Germany. Together they discuss the Ipsos UX Score and its capabilities.

Join Jennifer Hubber (Chief Client Officer and Head of the Ipsos Global Client Organisation) in conversation with Seth Minsk (Global Lead, Consumer Experience Insights at Sanofi) as she finds out how the transformation of the insights industry is presenting new challenges and opportunities to one of our key research partners.

The first episode of 2023 features Francesca Francione, Business Insights and Analytics Manager at Tetra Pak, in conversation with Samira Rhoods, Senior Consultant, Trends & Foresight Practice at Ipsos). Francesca tells Samira about some of the things a world-leading food processing and packaging solutions company is doing to make their business more sustainable, from supply chains, through internal operations, to satisfying customers' intensifying demand for sustainable produce and packaging.

The second episode in our series features Pip Mothersill and Katelyn Faulks-Hall (Directors of UX in Ipsos) demystifying the Metaverse, asking whether our current expectations for it are realistic, and setting out the key design principles that are needed to develop more compelling and immersive experiences. 

The second episode of the series features Samira Brophy (Senior Director in Creative Excellence) in discussion with Stuart Templar MBE (Director of Global Sustainability) and Thomas Nagy (Consumer Insights Lead), both representing our partners at Volvo Cars. Stuart and Thomas tell us why Volvo are prioritising Sustainability, and how they are making it a key priority that runs through every part of their business. Although Volvo want to be a fully electric car company by 2030, that's just one part of the story...

It feels like we are living in an age which is beset by crisis. Organisations that are able to respond quickly and appropriately to crisis will naturally be best positioned to recover and thrive after the peril has passed. This episode features two of our Corporate Reputation experts - Trent Ross (EVP) and Milorad Ajder (Global Service Line Leader) - discussing the approaches that businesses can take to bounce back quickly from turbulence and existential threats.

In the first of our new series where we interview other brands and businesses on all things sustainability, Dr Pippa Bailey (Head of Ipsos Climate Change & Sustainability Practice) interviews Elizabeth Eaves (Senior Sustainability Engineer for EMEA at Mattel), and hears about the strides Mattel are making on both environmental and social fronts within their business. We also learn about how the superpowers of Barbie, the World’s best selling doll, are being used to educate a future generation on everything to do with the environment and topics related to diversity and inclusion. 

Trixie Cartwright (Global Head of Diversity & Inclusion, Total Operations) discusses her new paper in the International Journal of Market Research (IJMR) called "A Question of Gender - Gender Classification in International Research" which advances the conversation about how to accurately and sensitively capture data on respondents' gender across multiple markets, where cultural attitudes can be extremely varied.

Why do many of us hold ideas in our minds that seem so self-contradictory? What does this tell us about how our opinions, attitudes, and values relate to one another? And what should we do with this knowledge to better understand societies and markets? The latest Ipsos Views podcast features our Global CEO, Ben Page, exploring the term "Cognitive Polyphasia" and its relevance to the world of market research. 

Brands in Latin America – Andre Galiano, business director, Strategy3, Ipsos in Brazil talks to hosts Douwe Rademaker and Chris Murphy about brands in Latin American and how inflation is affecting consumer behaviour in the region.

How brands can roll with the punches - Brands can take hits from many different angles, whether it’s from the category in which it sits, its competitors, or even consumers. In this episode, hosts Douwe Rademaker and Chris Murphy welcome back to the podcast Seth Traum, Managing Partner, Strategy 3, Ipsos in North America, to discuss how brands can respond to sudden market disruptions.