Insight Out

Insight Out

By Ipsos UU
About
An Ipsos UU podcast that explores emerging trends, budding innovations and creative ways to get closer to real people in real life. Each episode features thought-provoking conversations showcasing industry leading thinking from the Ipsos global network of insights specialists.

Hosted by April Jeffries, Global President of Observation, and Emma Grand, Global Lead of Curation.
More places to listen
An Ipsos UU podcast that explores emerging trends, budding innovations and creative ways to get closer to real people in real life. Each episode features thought-provoking conversations showcasing industry leading thinking from the Ipsos global network of insights specialists.

Hosted by April Jeffries, Global President of Observation, and Emma Grand, Global Lead of Curation.
www.ipsos.com/en/insight-out-ipsos-uu-podcast

More places to listen

Microtargeting and Finding the Purple Unicorn
April talks with Jim Legg, Global Head of Operations about the evolving need for microtargeting and the challenges of finding the perfect match who can lead you to the most relevant insights. 
18:47
November 8, 2019
The Minimum Viable Insight with Rollo McIntyre
Businesses, rightly or wrongly, are under extreme pressure to work at high speeds – and are implementing agile sprints and scrums and doing fast research wherever possible. Businesses also, quite rightly, want to get more involved in insight – co-creating with respondents, having ongoing dialogues with people, making products with people not for people. DIY research is growing but there is also growing unease as to the level of insights and empathy that this is producing. In this episode, Emma speaks to Rollo McIntyre, Global Head of Innovation for Ipsos UU to explore whether it is possible to marry agility with depth in order to go beyond a minimum viable insight. To learn more, reach out to Rollo directly via Rollo.McIntyre@ipsos.com. #agile #empathy 
20:25
September 30, 2019
Building True Connections Online with Eduardo Faria
Building relationships is core to human existence, but how does that translate when connecting in an online environment? In this podcast, Chad Nielson, Vice President of Online Communities in the US, joins as a special guest host to interview Eduardo Faria, Community Competence Lead for Asia Pacific. Together they explore how building authentic relationships with consumers online leads to uniquely deep insights and why we must tap into the principles of intrinsic motivations to better connect with key audiences. To read Eduardo's paper, For the Love of Money, click here, and feel free to reach out to Edu directly via Eduardo.Faria@ipsos.com.  #authenticrelationships #communities
23:01
August 29, 2019
Must We Still Talk to People? with Sue Phillips
In this episode, Emma Grand interviews Global Service Leader, Insights for Impact, Sue Phillips, as they question whether or not we need to talk to people anymore to reveal insights. We’ll explore how the way we interact and engage has changed over the years and how our thinking and approaches must evolve to keep up to this new reality.  #humaninteraction #observation
24:51
July 29, 2019
Woke Brands with Cristina Craciun
April and Cristina Craciun, Transformation Leader at Ipsos, explore the risks and rewards of having a Brand with Purpose. 
22:53
July 1, 2019
Discovering Disruptive Innovators with Andrew Leary
Emma interviews Andrew Leary, Global CEO of Ipsos' Social Media Exchange, to explore disruptive innovations and a new approach to identify lead users.  #socialdata #innovation Click here to read the paper co-authored by Andrew and Sandro Kaulartz, Chief Research Officer of Ipsos Social Intelligence & Analytics, called Introducing the New Era of Lead User Innovation.
18:57
May 21, 2019
Humans versus AI with Radhecka Roy
April Interviews Radhecka Roy, Global Lead of Strategic Curation with Ipsos UU, as she explores the need for humans in a world of technology, data and information overload.  #marketresearch #curation #infobesity Click here to read Radhecka's paper, Human Curation in an AI World. 
23:05
April 17, 2019
Contextual Breathing with April Jeffries
In the inaugural episode of Insight Out, April Jeffries, Global President of Observation with Ipsos UU, joins Emma Grand for a conversation about a new philosophy to get closer to Real People in Real Life, called Contextual Breathing.  #marketresearch #ethnography #observation  Get in touch with April (April.Jeffries@ipsos.com) for more information and watch her Pecha Kucha on Contextual Breathing here.
20:50
February 28, 2019
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