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Insight Out

Insight Out

By Ipsos UU
An Ipsos UU podcast that explores emerging trends, budding innovations and creative ways to get closer to real people in real life. Each episode features thought-provoking conversations showcasing industry leading thinking from the Ipsos global network of insights specialists.

Hosted by April Jeffries, Global President of Observation, and Emma Grand, Global Lead of Curation.
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Currently playing episode

Woke Brands with Cristina Craciun

Insight Out

Woke Brands with Cristina Craciun

Insight Out

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The Influence of the Digital Native in 2020 with Menaka Gopinath
Menaka Gopinath, Head of Communities and Social Intelligence Analytics at Ipsos joins April in a lively exploration of  the ever evolving Digital Native culture and the role it is playing in this unpredictable year. Their discussion of key questions - What exactly is digital citizenship? How can we "mess with the algorithm"? What is the expected role of brands in creating the future? - provides insight into this emerging group of influencers.   
26:29
November 3, 2020
A Video is Worth A Million Words with Tania Caro
Today we’re exploring the power of video to reveal deep human insights that are so needed to humanize business. Our special guest host, Cristina Craciun, Ipsos UU's LATAM Transformation Leader, talks with Tania Caro, videographer from Ipsos UU Chile, about how videos can make ideas travel faster, engage your audiences and generate empathy by illuminating stories that could otherwise remain unasked and untold. Tania is the winner of Ipsos UU’s global Best-of-the-Best contest to provoke impactful qualitative work. Her winning video, “Are you really going to wait for this to pass?” can be seen in English or Spanish here. And be sure to follow Ipsos UU Chile on Instagram.
14:37
September 25, 2020
Fast and Slow Culture with Oliver Sweet
April and Oli discuss the how cultural differences influence our response to Covid 19 and the need to pay attention to the shifts that are happening around us. 
24:15
July 31, 2020
Showing Up for Black America with April Jeffries
No matter where you are around the world, you likely have been seeing the nationwide (and even global) protests against systemic racism in the United States, following the horrific murder of George Floyd on May 25, 2020 by a police officer. In this episode, April Jeffries joins Emma Grand to have a conversation about the Black and African American community within the context of the overall American culture. We talk through how we at Ipsos are grappling with this problem, and discuss how people, organizations and brands can show up for Black Americans through meaningful actions. Click here for more details on the ABC News / Ipsos poll referenced in the episode. 
28:00
June 9, 2020
Decoding Culture with Karina Sanmartin and Valentina Rodriguez
In this episode, Emma Grand speaks to Karina Sanmartin and Valentina Rodríguez, Curation Practice Leads from Ipsos UU Spain, about how culture intersects and underpins the post-modern world of branding and why this cultural understanding is so critical today. We explore the concept of Cultural Transferability and discuss how brands can bridge the gap between a universal brand essence and local market needs.
22:14
May 1, 2020
Covid-19 with Colin Strong
April interviews Colin Strong, the Global Head of Behavioral Science to explore the impact of coronavirus on our personal and professional lives and discusses the dynamic of behavior change in the midst of uncontrolled circumstances and events. 
23:32
April 3, 2020
Semiotic Vibes with Monique Centrone
April talks with Monique Centrone, Head of the Ipsos UK Semiotics practice, about how semiotics can help identify the important elements of a brand's vibe and how that can be used for successful connections with the people we serve. 
20:40
March 9, 2020
How to be a Workshop Guru with Veronique Verellen
ROI on research is even more important in these agile times and so there is a growing focus on the crucial step of activation.  Veronique Verellen, Ipsos UU’s Global Service Lead of Censydiam Qual and Workshops, joins Emma Grand to discuss this evolving need and shares her lessons learned on how workshops can help to action and implement research. 
22:03
January 27, 2020
Microtargeting and Finding the Purple Unicorn with Jim Legg
April talks with Jim Legg, Global Head of Operations about the evolving need for microtargeting and the challenges of finding the perfect match who can lead you to the most relevant insights. 
18:47
November 8, 2019
The Minimum Viable Insight with Rollo McIntyre
Businesses, rightly or wrongly, are under extreme pressure to work at high speeds – and are implementing agile sprints and scrums and doing fast research wherever possible. Businesses also, quite rightly, want to get more involved in insight – co-creating with respondents, having ongoing dialogues with people, making products with people not for people. DIY research is growing but there is also growing unease as to the level of insights and empathy that this is producing. In this episode, Emma speaks to Rollo McIntyre, Global Head of Innovation for Ipsos UU to explore whether it is possible to marry agility with depth in order to go beyond a minimum viable insight. To learn more, reach out to Rollo directly via Rollo.McIntyre@ipsos.com. #agile #empathy 
20:25
September 30, 2019
Building True Connections Online with Eduardo Faria
Building relationships is core to human existence, but how does that translate when connecting in an online environment? In this podcast, Chad Nielson, Vice President of Online Communities in the US, joins as a special guest host to interview Eduardo Faria, Community Competence Lead for Asia Pacific. Together they explore how building authentic relationships with consumers online leads to uniquely deep insights and why we must tap into the principles of intrinsic motivations to better connect with key audiences. To read Eduardo's paper, For the Love of Money, click here, and feel free to reach out to Edu directly via Eduardo.Faria@ipsos.com.  #authenticrelationships #communities
23:01
August 29, 2019
Must We Still Talk to People? with Sue Phillips
In this episode, Emma Grand interviews Global Service Leader, Insights for Impact, Sue Phillips, as they question whether or not we need to talk to people anymore to reveal insights. We’ll explore how the way we interact and engage has changed over the years and how our thinking and approaches must evolve to keep up to this new reality.  #humaninteraction #observation
24:51
July 29, 2019
Woke Brands with Cristina Craciun
April and Cristina Craciun, Transformation Leader at Ipsos, explore the risks and rewards of having a Brand with Purpose. 
22:53
July 1, 2019
Discovering Disruptive Innovators with Andrew Leary
Emma interviews Andrew Leary, Global CEO of Ipsos' Social Media Exchange, to explore disruptive innovations and a new approach to identify lead users.  #socialdata #innovation Click here to read the paper co-authored by Andrew and Sandro Kaulartz, Chief Research Officer of Ipsos Social Intelligence & Analytics, called Introducing the New Era of Lead User Innovation.
18:57
May 21, 2019
Humans versus AI with Radhecka Roy
April Interviews Radhecka Roy, Global Lead of Strategic Curation with Ipsos UU, as she explores the need for humans in a world of technology, data and information overload.  #marketresearch #curation #infobesity Click here to read Radhecka's paper, Human Curation in an AI World. 
23:05
April 17, 2019
Contextual Breathing with April Jeffries
In the inaugural episode of Insight Out, April Jeffries, Global President of Observation with Ipsos UU, joins Emma Grand for a conversation about a new philosophy to get closer to Real People in Real Life, called Contextual Breathing.  #marketresearch #ethnography #observation  Get in touch with April (April.Jeffries@ipsos.com) for more information and watch her Pecha Kucha on Contextual Breathing here.
20:50
February 28, 2019