ISDIgital Business

In this episode, we’ll be speaking to Sylvia Rausch, Marketing Director @ Saba Infraestructuras; a company driving Customer-centric Digital Transformation in Urban Mobility, Saba is one of the largest car park operators in the world, with more than 385 000 parking spaces across 9 countries.

Since Sylvia became Marketing Director at Saba in 2014, the Car Parking industry has been evolving dynamically. What used to be an “infrastructure management” business is now part of the Urban Mobility Ecosystem. Driven by changing consumer preferences and technology, new business models are popping up all the time.

As Head of Marketing, Sylvia and her team focus on providing customer-centric solutions and leveraging the power of digital technology. The Digital Transformation that they have initiated includes:

• Defining a scalable customer-centric Digital Strategy,

• Conceiving and Implementing the digital eco-system 

• Introducing Agile methodology

Learn how Sylvia and her team turned their initial plans into a major success story.

In this episode of ISDIgital, we’ll hear more opinions on digital transformation from five top digital business experts.

We’ll hear what they think is the best method to begin a digital transformation, if they think there are any limits in implementing the necessary changes, what our experts feel are the factors that could help define future success, and finally their thoughts on new technologies and the disruption that will imply.

Our experts are all teachers on ISDI’s Global Executive Master in Digital Business.

They are:

Jason Stokes - CEO at Eastside Co, eCommerce specialists, based in Birmingham in the UK.

Stacey Bevan - Stacey is a mobile strategy expert, and Head of Media @ Mr Green in the UK

Pablo Penny - Pablo is an app growth specialist, Managing Director at Phiture, Berlin

Moritz Daan - Co-founder of Phiture in Berlin and author of the Advanced ASO Book

Cathy McCabe - Cathy is on online retail expert, CEO at Proximity Insight based in London 

 In this episode, we’ll hear the opinions on digital transformation from four global business experts.

We’ll be looking at the best way to begin such a transformation, just what the boundaries may be in implementing these changes, the factors that our experts feel could help define success in the future, and finally we’ll take a look at new technologies and disruptions still to come.

Our experts are all teachers on ISDI’s Global Executive Master in Digital Business.

They are:

Brie Moreau - Brie works with Crypto and other companies to help them dominate organic search rankings through content marketing and SEO. 

Terry Hunter - Managing Director of Astound Commerce UK and Middle East & North Africa. Astound provide eCommerce strategy & business models.

Nick Hunn - Evangelising and developing wireless applications, Nick is CTO at WiFore in the UK.

Javier Rodriguez Zapatero - Executive Chairman & co-founder at ISDI, formerly Managing Director of Google Spain & Portugal.

In this episode, part two of two, we’ll be speaking to one very special guest about innovation, technology and digital transformation, specifically in the fashion and luxury goods sector in which he has established himself as a thought leader.

Craig Crawford is an IT Strategist with over with 30 years of experience with global fashion brands. On the web at crawfordit.com, you can see how he works to improve business connectivity through digital innovation in ways that help brands to grow and to stand out from the rest.

As well as heading the agency CrawfordIT, Craig is an advisor to the London College of Fashion, and has worked to provide solutions for top brands such as Burberry, Gap and Jaeger.

Craig is an expert teacher on ISDI’s Global Executive Master in Digital Business, and other programs such as the Digital MBA.

In this episode, part one of two, we’ll be speaking to one very special guest about innovation, technology and digital transformation, specifically in the fashion and luxury goods sector in which he has established himself as a thought leader.

Craig Crawford is an IT Strategist with over with 30 years of experience with global fashion brands. On the web at crawfordit.com, you can see how he works to improve business connectivity through digital innovation in ways that help brands to grow and to stand out from the rest.

As well as heading the agency CrawfordIT, Craig is an advisor to the London College of Fashion, and has worked to provide solutions for top brands such as Burberry, Gap and Jaeger.

Craig is an expert teacher on ISDI’s Global Executive Master in Digital Business, and other programs such as the Digital MBA.

Welcome to the ISDIgital Business Podcast, from ISDI

In this episode, we’ll be speaking to four world leading experts on the digital transformation of business.

We’ll be looking at some of the pitfalls a company may encounter, why these problems may come about, and which areas of your business are critical in making sure the digital transformation of your company gets off on the right foot.

Our experts are all teachers on ISDI’s Global Executive Master in Digital Business. They are:

Brie Moreau - Brie works with Crypto and other companies to help them dominate organic search rankings through content marketing and SEO. 

Terry Hunter - Managing Director of Astound Commerce UK and Middle East & North Africa. Astound provide eCommerce strategy & business models.

Nick Hunn - Evangelising and developing wireless applications, Nick is CTO at WiFore in the UK.

Javier Rodriguez Zapatero - Executive Chairman & co-founder at ISDI, formerly Managing Director of Google Spain & Portugal

This episode was presented and produced by Ian McMurray.

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To learn more about this and other digital topics, and for more information on ISDI’s Global Executive Master in Digital Business and other programs, visit  https://www.isdi.education/en