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It's a Good Start Podcast

It's a Good Start Podcast

By It is a Good Start Podcast
Learn from Kevin Gibbons, and Mike Lander, who share their experiences in entrepreneurship, running digital agencies / consultancies and looking at the buyer side perspective, so that you can take what’s useful and get off to a good start yourself.
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RFP (Request for proposal) success factors
In this episode, Mike Lander and Kevin Gibbons discuss how to improve the conversion rate on RFP (Request for proposal), RFP qualifications and success factors, and what the agency can do to stand out. Learn how RFP process is viewed from both buyer's and seller's sides, what is the scorecard and the qualifications for it and how to increase your chances to win. Check It’s a Good Start Youtube channel for more episodes and discussion.
23:21
August 23, 2021
Prioritising time - £1000 a day task
If you spend your time on a £1000 a day task,  not a £100 - your business moves forward. In this episode, Mike and Kevin discuss what you can do as a business owner / CEO that moves the business forward by doing the high-value thing that someone else can't do, regardless of whether is it a 1-person agency or £50 million revenue company. Learn from the speaker's experience how to build a team of freelancers / specialists, how to implement effectively the tactic of Outsource / Automate / Stop and how to focus more on the business and less in the business. The book mentioned in the episode: - The Road Less Stupid by Keith J. Cunningham   The article mentioned in the episode: - Growing pains — How to get to £1m revenue by Mike Lander Check It’s a Good Start Youtube channel for more episodes and discussion.
28:06
August 9, 2021
How working remotely impacts digital agencies and business
How has your work model changed since the pandemic? In this episode, Mike and Kevin are talking about remote working - how it impacted workflow management and how to keep the teamwork, creativity and collaboration at the highest level. Find out about different scenarios of an evolving model of work, how to make it more efficient and how it works at Re:signal digital agency. Check It’s a Good Start Youtube channel for more episodes and discussion.
24:08
July 26, 2021
Kevin's story - Personal journey and learnings from running an agency business for 17 years
In this episode, Kevin Gibbons is talking about his personal life journey and sharing his learning and life lessons of running an agency business for 17 years and what did it take to become one of the top UK SEO agencies -  Re:signal. Check It’s a Good Start Youtube channel for more episodes and discussion.
43:33
July 14, 2021
Mike's story - Personal journey from shy teenager with poor qualifications to KPMG Consultant, entrepreneur and business builder
In this episode, Mike shares his personal story starting from his school days followed by an apprenticeship, university years, engineering career, MBA and growing various businesses. This is an honest conversation about facing huge self-doubt, building personal confidence, realising ambitions and lessons learnt from the many successes and big failures along the way. Check It’s a Good Start Youtube channel for more episodes and discussion.
47:10
June 21, 2021
Account management and Account planning
In this episode, Mike and Kevin are joined by Renaye Edwards, Co-Founder & Marketing Account Director at Digital Radish, to talk about how to grow your business by developing your account management and account-based marketing (ABM). The speakers covered the topics: When you say “Account Management" and "Account Planning”, what do you mean and why is it important? Digital Project Manager and Account Manager - where they overlap and how they differ Is it a repeatable/scalable discipline process? Or is it about people and their skills and talents? How do you build “Trusted Advisor” status with your clients? What are the 3 key success factors for any agency/entrepreneurial firm to manage and grow key accounts? Based on all your experiences, what is your piece of advice to our audience to help them make a big impact on growing key accounts? Check It’s a Good Start Youtube channel for more episodes and discussion.
31:28
May 24, 2021
Buyers and Sellers
In this episode, Kevin and Mike are joined by Jeremy Smith (Managing Partner at 4C Associates) to discuss all the aspects and the inherent tension between buying (Procurement) and selling (the Vendor). The speakers cover the topics as: Jeremy, as a procurement professional, to talk about procurement vs. sales and how it's not always about the lowest cost but the most value Is there such a thing as a win-win negotiation? How are procurement enabling marketing to drive growth Kevin, as a seller of strategic SEO services, to talk about his experience of negotiating with procurement Lessons learnt when buying and selling marketing services Check It’s a Good Start Youtube channel for more episodes and discussion.
28:07
May 17, 2021
Be a clockmaker, not a timekeeper
In this episode, Kevin and Mike talk about why great businesses need the entrepreneur to step out of being central to how everything works, and build into a model / framework that can deliver the same outcomes on its own.   Book: Jim Collins "Good to Great: Why Some Companies Make the Leap and Others Don't"  Clock-building, Not Time Telling by Jim Collins Check It’s a Good Start Youtube channel for more episodes and discussion.
21:24
May 10, 2021
Trusted advisor
This episode is about what it means to become a trusted advisor as part of the client's relationships model. Mike and Kevin discuss what it takes to build trust and authority, the evolution of the sales and negotiation process, and the models to set up long-term solid business relations.  Check It’s a Good Start Youtube channel for more episodes and discussion.
21:17
May 4, 2021
Building communities
This episode is all about the value and power of niche B2B community building, why and how to start developing the community, and how it changed since the pandemic. In this episode we talk about: Our experiences building and being part of successful communities Platforms designed specifically to make it easy to build your communities (e.g. Slack, Guild, Circle.so, Mighty Networks, etc) The indirect link to sales pipeline building and more. Links: SPI Pro Slack SEO Community Check It’s a Good Start Youtube channel for more episodes and discussion.
27:24
April 26, 2021
Recruitment: What we've learned from hiring more than 200 people
Over the last 15 years, Mike and Kevin have recruited over 200 people. This episode is all about the lessons learnt when recruiting, how you can avoid the pitfalls and get a shortcut to potential success. Check It’s a Good Start Youtube channel for more episodes and discussion.
18:41
April 19, 2021
Books to read as an entrepreneur
In this episode, Mike and Kevin delve into 4 books that they recommend to the listeners for inspiration, practical tools and a bit of fun.  The books discussed: Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William L. Ury and Bruce Patton Influence: The Psychology of Persuasion, Revised Edition by Robert B. Cialdini Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear Greenlights by Matthew McConaughey Check It’s a Good Start Youtube channel for more episodes and discussion.
21:41
April 12, 2021
Academic qualifications are not an indicator of business success
If you talk to 10 successful entrepreneurs, over half will not have amazing academic qualifications. If it’s not qualifications that set them apart, what does? In this episode, Mike and Kevin are talking about academic background, what qualities make an outstanding entrepreneur and prove that academic success is not always a golden ticket to business accomplishments and growth. Check It’s a Good Start Youtube channel for more episodes and discussion.
21:52
April 5, 2021
Productivity tips
It is said that productivity is the output divided by the input and not all hours are equal. In this episode, Mike and Kevin discuss the tools, tips and mental techniques to become more productive and get more out of your environment. If you have ever felt that you’ve done like a hundred things and achieved nothing, but doing just one thing really makes the difference - you will find this episode useful. The basic tools the speakers discussed - Google calendar, Calendly, Asana and more. Check It’s a Good Start Youtube channel for more episodes and discussion.
20:32
March 29, 2021
Visionary vs Integrator
In this episode, the speakers are talking about the roles of the visionary and operator in the business. Quite often, the business founder is the visionary and a salesperson, however, once the business reaches £1m turnover, the wheel stops and you start to churn clients. There is either a disconnect between these roles or there is just a visionary themselves. Mike and Kevin also touch upon the excellence, retention & growth business model. Books mentioned in the episode: Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman and Mark C. Winters Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares Check It’s a Good Start Youtube channel for more episodes and discussion.
24:09
March 22, 2021
The value of focus
In the 10th episode, Kevin and Mike prove that in order to grow you have to define your focus and get narrow in terms of what you do. The model of being a full-service business on a micro-scale leads to low-margin business and does not deliver profitable growth. Personal events influence us and help us to reassess and change the way we focus our business - learn how divorce and the death of a close person change the way Kevin defines the agency focus. Learn more about our eCommerce report - https://resignal.com/ecommerce-seo-report/. Check It’s a Good Start Youtube channel for more episodes and discussion.
26:01
March 15, 2021
Account management vs Project management
What’s the difference between a project manager and an account manager? Pretty often these can be a hybrid role, certainly in small agencies, so it’s important to balance the priorities. In the ninth episode, Mike and Kevin draw the line between these two roles, discussing the potential benefits or risks when having them combined in one person.  Find out which role the business would need first and what is the role of the founder to leverage client relationships and win new business. Check It’s a Good Start Youtube channel for more episodes and discussion.
24:38
March 8, 2021
Start small, aim big
Start small, aim big - it’s about the importance of knowing where you’re going and running controlled experiments. Kevin and Mike discuss the importance of lead and lag indicators, cadence, measurement and how to implement the golden What/How/Why model. Learn about the 5 step sequences that help alleviate the frustration and enable entrepreneurs to push through to the next staging post. Check It’s a Good Start Youtube channel for more episodes and discussion.
25:51
February 19, 2021
Account management
The seventh episode is devoted to the account management role in an agency. Account management is a discipline to be treated as seriously as Finance, Legal, HR, etc. The person whose expertise fulfils this role helps to put the company in the position of trusted advisor as opposed to a supplier. Mike and Kevin go through real examples of account management actions including the reporting framework and their recommendations as to how to engage senior stakeholders in more effective collaborations. Check It’s a Good Start Youtube channel for more episodes and discussion.
23:40
February 11, 2021
Negotiation techniques (Part 2)
In the second part of the negotiation techniques podcast, Kevin and Mike continue discussing the discipline of negotiations and how to design a clear process - the set up, deal design and the negotiation part. Check It’s a Good Start Youtube channel for more episodes and discussion. Thanks to Ricky Chopra for writing and producing our Podcast music - https://open.spotify.com/artist/1sFRM0m007EC1009ko68sv
27:45
December 1, 2020
Negotiation techniques (Part 1)
In this episode, Mike and Kevin are talking about protecting profit margins, especially when emerging from an economic crisis. You have to be prepared for tough negotiations when this “V (or W) shaped recession” ends. Mike has recommended tools, templates and negotiation tactics. Check It’s a Good Start Youtube channel for more episodes and discussion. Thanks to Ricky Chopra for writing and producing our Podcast music - https://open.spotify.com/artist/1sFRM0m007EC1009ko68sv
26:05
December 1, 2020
Personal branding
Re:signal wins a large amount of new business from referrals and the CEO’s personal network. In this episode, Kevin Gibbons, CEO at Re:signal, shares where to start to build your personal brand and how to turn it into something that can be a core way of growing your business. The speakers also touch upon what types of content works well on social media, what is a good engagement rate and the importance to stick to your unique perspective. Check It’s a Good Start Youtube channel for more episodes and discussion. Thanks to Ricky Chopra for writing and producing our Podcast music - https://open.spotify.com/artist/1sFRM0m007EC1009ko68sv
32:40
December 1, 2020
Engaging procurement
Who are these procurement people and what do they want? What are their priorities and personas? In this episode, Mike Lander is sharing his expertise (having managed over £400M of Procurement spend as a Procurement Director and Managing Partner in a specialist consulting firm) in the procurement process and discusses deals from the buyers and sellers sides. Learn more about RFP qualification, the Procurement Success Equation© (a real-life example scoresheet presented) and how to prepare your negotiating strategy to negotiate towards a mutually beneficial outcome. Check It’s a Good Start Youtube channel for more episodes and discussion. Thanks to Ricky Chopra for writing and producing our Podcast music - https://open.spotify.com/artist/1sFRM0m007EC1009ko68sv
36:17
December 1, 2020
Build an organic growth engine
In the second episode, Kevin Gibbons shares his expertise of building organic growth and explains how to understand if SEO is the right fit for a business and good place to invest marketing budget. You will also learn why controlled experiments are so important and why it can be a good idea to start with paid search first. The book mentioned in the episode: Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares. Check It’s a Good Start Youtube channel for more episodes and discussion. Thanks to Ricky Chopra for writing and producing our Podcast music - https://open.spotify.com/artist/1sFRM0m007EC1009ko68sv
43:25
December 1, 2020
How the Big 4 Consulting Firms became so big and successful
Learn from Kevin Gibbons, and Mike Lander, who share their experiences in entrepreneurship, running digital agencies / consultancies and looking at the buyer side perspective, so that you can take what’s useful and get off to a good start yourself. In the first episode of It is a Good Start podcast, Mike Lander and Kevin discuss how the Big4 Consulting firms - EY, PwC, Deloitte, KPMG and McKinsey - have successfully established in the consulting landscape.  Mike Lander shared. his experience and insight after 6 years of working within the Big 4 Consulting firm environment, what was his journey through KPMG like and key points why these are the well-known and most successful consulting firms ever.  The Big 4 became so big and successful, in his experience, because of:    The culture they create and therefore the people they attract  The business model they built  The incredibly strong relationships they built with the C-Suite. Check It’s a Good Start Youtube channel for more episodes and discussion. Thanks to Ricky Chopra for writing and producing our Podcast music - https://open.spotify.com/artist/1sFRM0m007EC1009ko68sv
37:24
November 13, 2020