IT'S HER GAME

Tune in for a conversation with Joanie Kraut, CEO of Women in Games International (WIGI), as we discuss taking your space in the room, WIGI's recent projects, reflections from GDC, and how your own mindset can be your biggest obstacle.

Join me as together with Bruna we analyze the evolution of brand partnerships in video games since the introduction of games as a service, the impact IP licensing has on IP extension and recognition, and, given Bruna's São Paulo heritage, how the gaming LATAM scene has changed since she joined the industry over a decade ago. With 11 full years at Ubisoft, she's a real OG! The timing for this episode couldn't be better, coming right after the record-breaking Rainbow Six Invitational in São Paulo, where we both met just a few weeks ago!

If you want to learn more about data analytics, user metrics, and marketing performance of cross-platform games Siyu is THE source.

Check our episode to learn about her triangle method, the game data analyst software cheatsheet and the role data plays in game development at Gameloft.

Tune in to the conversation with Carine EBO-YEYE,  Product Marketing Manager Blockchain, Gameloft to find out more about the challenges of blockchain in video games, its application, and find out if blockchain could save your Apex Legend Mobile's stash.

Where fashion meets esports? At the stage of VALORANT Esports events. Meet the magical duo behind the unique style of VALORANT casters and talents. Find out which agent is the most fashionable, what is the style of VALORANT, and which of the designs has brought to tears my today's guest - Mina Murashkin, VALORANT Lead Stylist, and Christina Greiner, Stylist Assistant.

Meet Morgan, Head of Esports Insider Media, ex-CoD professional player, and a chair of the Women in Esports by the British Esports Federation.

Tune in to our talk find out how the CoD female scene has evolved over time, what's the perspective on the female-only initiatives from the point of view of someone who has been playing professionally, and how games can help you develop transferable skills. 

Meet Iryna Chuhai, head of tournament marketing at WePlay Esports, and tune in to our conversation about esports, anime, broadcast innovation & the power of listening to your community.

You play with your body but win with your head - join us to discover what is the role of a Performance Coach in esports, what does it take to be effective in this position, and how the specializations differ across the industry. 

Listen to my conversation with Ula Xirreth Klimczak to find out the key soft skill that makes the winner, what is the common issue team players struggle with, and what we think is the future of performance coaching!

The world has been talking about females in gaming and esports for a long time yet still not much has been done over the past months to truly address the case. 

Today we have a chance to speak to a real Doer in this field, a woman who is largely behind the Valorant female-only League in EMEA - VCT Game Changers EMEA -   Vera Wienken, Senior Brand Manager & VCT Game Changers EMEA Lead at Riot Games. What a time to have this discussion when Valorant plans for 2022 have been announced just earlier this week.

Join us as we discuss:

How to listen to the communities and truly include their voice in the game design & leagues planning?

Why is it too early for the mixed leagues? 

Why does Riot hope at some point VCT Game Changers won't be needed?

Super powerful talk that fits precisely into what Valorant stays for - Here to stay #HERETOSLAY 

📢Tune in to the latest episode of IT'S HER GAME with Marja Konttinen, Metaverse Marketing Director at Lockwood Publishing, creators of Avakin Life, a mobile metaverse app with 200M+ users, where we discuss: 

🌱Key pillars of Metaverse Marketing - tips on planning user acquisition campaigns

❓ What does direct to Avatar mean and why the same user may require two separate communication strategies

👩‍👧‍👧The crucial role of community in the metaverse marketing

📏How to measure the effectiveness of marketing Campaigns in the metaverse?

🔍Is it possible to conduct user research in the metaverse?

📺And why the marriage of TV and metaverse can be a great move?

Even though we have discussed those topics in detail I still have a feeling there is much more to be said on each of them 🤯

Let me know which topic should we explore in more depth - campaign types, how to advertise metaverse itself, or maybe the metrics? 

In this conversation with Vhttps://mobile.twitter.com/cryptolady0ladyslava Kozlovska, Social Media Manager w GamerHash, we explain the basics of P2E, how to earn while watching Netflix (catching clickbait, isn't it?), and what can you buy for GamerCoin, but also how to earn it. 

Vlada also reveals the 101 of social media strategies for crypto products and the role of various communication tools within. 

All of that, and more, sprinkled with talks about kittens (virtual and not), personality splits, and surfing.

Ready for the 1st episode of IT'S HER GAME Season 2? Tune in!

Meet Kasia 'Kafis' Zielińska - Senior Concept Artist at Techland and Magic: The Gathering Illustrator.

Ok, you haven't tuned in by this point?

Listen to a bit lengthy, but worth playing conversation I had with Kasia about how she scored her dream job at Techland, where did she search for the inspiration to design devastated lands of zombies' dominance, the importance of persistence, and projects' diversification in creative roles, and why screaming is good (sometimes). 

Aleksandra Rutkowska is a Technical Artist at PUBG, how cool is that?! Well, I didn't know how until I spoke to Aleksandra. Why? Because the Technical Artist role was a mystery and a total contradiction. Is TA an Artis or Engineer? 

Fortunately, I had a pleasure of talking to this beautiful mind, who, let me tell it loud and clear - one day will be a rockstar of her industry and is one of the top talents I have ever met.

Join us to find out what are the differences between Technical artist and a technical Artist, why is it probably the most diplomatic role in the industry, but also super vulnerable to burnout (Ola shares her story with a few tips on what to do to overcome it), and... how to talk to the duck.

Natalia is a lawyer by degree, gamer by heart, and now Junior Art Producer for GWENT at CD Projekt Red.

Check the episode that can be sum up in one word - MYTHBUSTERS.

We crashed the biases of administrative roles and debunked the myths around QA roles.

Tune in and find out how the QA roles are organized inside CDPR, what are the tasks of the Art QA Analyst, how to manage the testing of the live game, and what funny bugs Natalia found in GWENT.

Marilena Papacosta, born in Greece, currently based in the UK she is Head Of Brand Marketing at Frontier Developments with a previous experience in the gaming industry from Koei Tecmo, and the music sector at Sony. She is also a member of BAFTA, and on top of that a great support and advocate of women in the gaming industry. A pleasure to have you on the show Marilena!

Listen to our conversation to find out what she thinks about music entering the video games world, what is the difference between branding and marketing in video games, and how to become a global video games rockstar coming from the Greek island!

Marilena's cover picture credits: Evangelos Dimopoulos/vogue.gr

What a wonderful start of the week it is since I can finally release this episode with Pauliina Tornqvist from Activision 🔥

She was previously working at Ubisoft and Rovio, had her own mobile games studio (tune in to figure out why), and worked on titles such as Angry Birds, Watch Dogs, and now, Call of Duty.

Listen to this episode  and find out more about the producer role, how it is to work on huuuge IPs, but also discover Pauliina's path to California - the story of the determination, creativity, and passion 🙌

PS Pauliina has been recently promoted to the Producer role, after just a year as the Associate Producer - share this episode to show her some support 💥

Let's start celebrating Women's History Month with an awesome women who has been contributing for years to the development of one of the top performing sport mobie game - Fishing Clash. Eliza Chyży, Game Designer from Ten Square Games, is a living definition of passion for game design, natural challenger who is not afraid to test, design and improve on the way to creating gaming blockbusters. Tune in to get to know a few tips on how to approach game design, the importance of storytelling in mobile, and last but not least - discover the story behind Eliza's passion and success. You can't miss this episode if you consider working in gaming, but still don't know which path to choose or live under the spell of ' mobile is not fun to design', if anything, Eliza can twist your mind on that!

Jessica Sundell is a Creative Lead & Lead Product Designer at Hatch Entertainment. I couldn't imagine myself interviewing a better guest than Jessica after finishing the last episode with Natalia Martinsson's advice - If you want to succeed you need to lose your fear.

Jessica Sundell most definitely did lose her fear when she decided to swap the established position in the world of creative agencies for the new land of the gaming industry. With a strong artistic background, but no prior experience in game design, she was not afraid to aim high! So what was her key to Rovio's door and the decade-long career in the creative roles in gaming? How did she implement her skills and adapt to new roles working on Angry Birds, The Walking Dead, and now Hatch Kids?

Listen to this episode to find out and get a lot of insights on the Creative roles in gaming and managing creative teams!

Do you remember playing Life is Strange and struggling to make a choice - none of them seemed to be a good one, and you were terrified that your decisions would hurt Max or her friends? Or maybe you won't admit it now but the endless hours of talking to your Sims family made your heart feel a bit warmer? Well, this, in a very simplified way, describes parasocial relationships in video games!