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The ITW Podcast

The ITW Podcast

By ITW Consulting Private Limited
ITW SoundWorx is India's premier sports business podcast that brings you stories and conversations each week of how sports have transformed brands and brands have transformed sports.
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Currently playing episode

The Greatness Gambit

The ITW Podcast

The Pluck of the Irish
On this week's episode of Soundworx, we're joined by Irish International Cricketer Niall O Brien. We talk to the former wicket-keeper batter about his upbringing as part of one of Ireland’s most pre-eminent sporting families, his role as chief architect in one of Ireland’s greatest ever triumphs, and his most memorable cricketing rivalries (feat. Shane Warne)
September 7, 2021
The Greatness Gambit
On this episode of Soundworx, we're joined by Chess Phenomenon, Grandmaster Harika Dronavalli. We chat with India’s second ever female Grandmaster about Mental Health, the growing popularity of chess in the world and of course Netflix sensation Queen's Gambit
August 23, 2021
How Football got Soccer-ed
Our pilot episode goes behind the scenes of one of the biggest stories of sports marketing in the 21st century- How the American Brand Nike went from basketball sneakers and running shoes to dominate the grandest pitch of them all Football, and in the process changed the sports sponsorship landscape forever.
August 11, 2021
SoundWorx - The ITW Podcast Trailer
SoundWorx will serve as your guide as we journey through the most fascinating stories from the world of sport and marketing. From sponsorships to brand innovations, we've got it all covered on how sports has transformed brands and how brands have transformed sport. Tune in as SoundWorx enlightens and entertains you with the best insights.
July 26, 2021