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Ivan Agency: Digital product concepting and innovation

Ivan Agency: Digital product concepting and innovation

By Ivan Trajkovic

You will reach deeper understanding and valuable insight in the entire process of concepting a new digital product, innovating and continuously improving an existing one, as well as bringing that digital product to life. You will recognize how to invest wisely and how to protect your investments by making sure everything is properly done.
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#E25 Importance of the Statement of Work for delivery of a Digital Product

Ivan Agency: Digital product concepting and innovationMar 06, 2019

00:00
04:13
#E25 Importance of the Statement of Work for delivery of a Digital Product

#E25 Importance of the Statement of Work for delivery of a Digital Product

Statement of Work (SOW) is a document routinely used to define deliverables and timelines for a vendor providing services to the client.


Subscribe, share this, pass it on, let me know what you think.

New episodes at least every Tuesday at 12:00 PM EST.


--


Download our use case app MeetMe@ on the App Store:

https://itunes.apple.com/us/app/meetme-live-meeting-points/id1356522025?mt=8


Download our use case app MeetMe@ on Play Store:

https://play.google.com/store/apps/details?id=engineers.london.meetme&showAllReviews=true


--


Ivan Trajkovic is founder of Ivan Agency, a consulting firm for digital product concepting, innovation and execution. Ivan is also founder of a consulting firm for software engineering Engineers Ltd and an in-house digital production studio Engineers London Limited.


Ivan partners with entrepreneurs, startups and established brands to envision and enhance their digital power through innovation of existing and creation of new digital products for Mobile, Wearables, OTT, Web, Emerging Tech, IoT and AR/VR.


Realizing a realistic market need for advisory services in IT industry, Ivan’s companies focus on all phases of digital product lifecycle - from idea to execution and continuous innovation.


--


Subscribe to my channel here: https://www.youtube.com/channel/UCVGgp0NMcELX4f0HRfCqImg


--


Follow me online here:


Instagram: https://www.instagram.com/ivan_agency/

Twitter: https://twitter.com/ivan_agency

Medium: https://medium.com/@ivan_agency

Facebook: https://www.facebook.com/ivan.agency/

Podcast: https://anchor.fm/ivanagency

LinkedIn: https://www.linkedin.com/in/ivantrajkovic/

Ivan Agency Website: https://ivan.agency/

Engineers Ltd Website: http://enginee.rs/

Engineers London Limited Website: https://engineers.london/

Mar 06, 201904:13
#E24 Most important aspects of Digital Product execution effort estimates

#E24 Most important aspects of Digital Product execution effort estimates

Regardless of how would you execute delivery of your digital product, inhouse or by contracting, the value of estimating delivery efforts is essential to the two most influential parameters to your business - time and money. Additionally, estimated cloud hosting costs for dev, UAT and production environments are good to have, as well as minimum expected support engagement if the product requires such an effort. I keep stating that planning is everything. Project management methodology, as agile and as lean as it gets, should not influence the fact that there must be solid metrics against execution of a digital product. Even when contracting a team on TnM basis, expectations should be set for at least the next delivery iteration.


Subscribe, share this, pass it on, let me know what you think.

New episodes at least every Tuesday at 12:00 PM EST.


--


Download our use case app MeetMe@ on the App Store:

https://itunes.apple.com/us/app/meetme-live-meeting-points/id1356522025?mt=8


Download our use case app MeetMe@ on Play Store:

https://play.google.com/store/apps/details?id=engineers.london.meetme&showAllReviews=true


--


Ivan Trajkovic is founder of Ivan Agency, a consulting firm for digital product concepting, innovation and execution. Ivan is also founder of a consulting firm for software engineering Engineers Ltd and an in-house digital production studio Engineers London Limited.


Ivan partners with entrepreneurs, startups and established brands to envision and enhance their digital power through innovation of existing and creation of new digital products for Mobile, Wearables, OTT, Web, Emerging Tech, IoT and AR/VR.


Realizing a realistic market need for advisory services in IT industry, Ivan’s companies focus on all phases of digital product lifecycle - from idea to execution and continuous innovation.


--


Subscribe to my channel here: https://www.youtube.com/channel/UCVGgp0NMcELX4f0HRfCqImg


--


Follow me online here:


Instagram: https://www.instagram.com/ivan_agency/

Twitter: https://twitter.com/ivan_agency

Medium: https://medium.com/@ivan_agency

Facebook: https://www.facebook.com/ivan.agency/

Podcast: https://anchor.fm/ivanagency

LinkedIn: https://www.linkedin.com/in/ivantrajkovic/

Ivan Agency Website: https://ivan.agency/

Engineers Ltd Website: http://enginee.rs/

Engineers London Limited Website: https://engineers.london/

Feb 19, 201908:51
#E23 Turn Technical Documentation into a Valuable Supplement of your Product Development Routine

#E23 Turn Technical Documentation into a Valuable Supplement of your Product Development Routine

In today's agile and lean tech world where everything is actioned on the go and everything is instant, my 12-milestone process sounds like an unnecessary overhead, while preparation of technical documentation could be called madness. For that reason, let's turn Technical Documentation into a valuable supplement rather than a boring overhead in your Product Development routine.


Subscribe, share this, pass it on, let me know what you think.

New episodes at least every Tuesday at 12:00 PM EST.


--


Download our use case app MeetMe@ on the App Store:

https://itunes.apple.com/us/app/meetme-live-meeting-points/id1356522025?mt=8


Download our use case app MeetMe@ on Play Store:

https://play.google.com/store/apps/details?id=engineers.london.meetme&showAllReviews=true


--


Ivan Trajkovic is founder of Ivan Agency, a consulting firm for digital product concepting, innovation and execution. Ivan is also founder of a consulting firm for software engineering Engineers Ltd and an in-house digital production studio Engineers London Limited.


Ivan partners with entrepreneurs, startups and established brands to envision and enhance their digital power through innovation of existing and creation of new digital products for Mobile, Wearables, OTT, Web, Emerging Tech, IoT and AR/VR.


Realizing a realistic market need for advisory services in IT industry, Ivan’s companies focus on all phases of digital product lifecycle - from idea to execution and continuous innovation.


--


Subscribe to my channel here: https://www.youtube.com/channel/UCVGgp0NMcELX4f0HRfCqImg


--


Follow me online here:


Instagram: https://www.instagram.com/ivan_agency/

Twitter: https://twitter.com/ivan_agency

Medium: https://medium.com/@ivan_agency

Facebook: https://www.facebook.com/ivan.agency/

Podcast: https://anchor.fm/ivanagency

LinkedIn: https://www.linkedin.com/in/ivantrajkovic/

Ivan Agency Website: https://ivan.agency/

Engineers Ltd Website: http://enginee.rs/

Engineers London Limited Website: https://engineers.london/

Feb 12, 201909:03
#E22 Ten ways to prevent your software project from failure — and there’s much more in stake too

#E22 Ten ways to prevent your software project from failure — and there’s much more in stake too

It all starts with poor product and project planning, and it all adds up with poor business and marketing planning on top. Project must be planned by a joint effort of all parties involved. To generalize things: business, marketing, product and project owners (managers, heads, however you call it in your world).


I intentionally used the term “software” in the title, but this is all the same to any digital product project: mobile apps, games, Web solutions, blockchain and crypto, AR/VR, IoT, wearables, emerging tech, etc…



Subscribe, share this, pass it on, let me know what you think.

New episodes at least every Tuesday at 12:00 PM EST.


--


Download our use case app MeetMe@ on the App Store:

https://itunes.apple.com/us/app/meetme-live-meeting-points/id1356522025?mt=8


Download our use case app MeetMe@ on Play Store:

https://play.google.com/store/apps/details?id=engineers.london.meetme&showAllReviews=true


--


Ivan Trajkovic is founder of Ivan Agency, a consulting firm for digital product concepting, innovation and execution. Ivan is also founder of a consulting firm for software engineering Engineers Ltd and an in-house digital production studio Engineers London Limited.


Ivan partners with entrepreneurs, startups and established brands to envision and enhance their digital power through innovation of existing and creation of new digital products for Mobile, Wearables, OTT, Web, Emerging Tech, IoT and AR/VR.


Realizing a realistic market need for advisory services in IT industry, Ivan’s companies focus on all phases of digital product lifecycle - from idea to execution and continuous innovation.


--


Subscribe to my channel here: https://www.youtube.com/channel/UCVGgp0NMcELX4f0HRfCqImg


--


Follow me online here:


Instagram: https://www.instagram.com/ivan_agency/

Twitter: https://twitter.com/ivan_agency

Medium: https://medium.com/@ivan_agency

Facebook: https://www.facebook.com/ivan.agency/

Podcast: https://anchor.fm/ivanagency

LinkedIn: https://www.linkedin.com/in/ivantrajkovic/

Ivan Agency Website: https://ivan.agency/

Engineers Ltd Website: http://enginee.rs/

Engineers London Limited Website: https://engineers.london/

Feb 12, 201910:36
#E21 Consider these 3 monetization plans for your new app

#E21 Consider these 3 monetization plans for your new app

How do you make a decision on the exact model for monetization of your app? I spoke about generating monetization potential for your app in my Episode #9, then about different monetization models in Episode #10. Now, I am taking a real life example of Ivan Agency use case app and giving you real insight into how I made a decision of what monetization principle to apply to this product. Using a real life example you will much better and so much easier grasp how to make a decision yourself for your own digital product.


Subscribe, share this, pass it on, let me know what you think.

New episodes at least every Tuesday at 12:00 PM EST.


--


Download our use case app MeetMe@ on the App Store:

https://itunes.apple.com/us/app/meetme-live-meeting-points/id1356522025?mt=8


Download our use case app MeetMe@ on Play Store:

https://play.google.com/store/apps/details?id=engineers.london.meetme&showAllReviews=true


--


Ivan Trajkovic is founder of Ivan Agency, a consulting firm for digital product concepting, innovation and execution. Ivan is also founder of a consulting firm for software engineering Engineers Ltd and an in-house digital production studio Engineers London Limited.


Ivan partners with entrepreneurs, startups and established brands to envision and enhance their digital power through innovation of existing and creation of new digital products for Mobile, Wearables, OTT, Web, Emerging Tech, IoT and AR/VR.


Realizing a realistic market need for advisory services in IT industry, Ivan’s companies focus on all phases of digital product lifecycle - from idea to execution and continuous innovation.


--


Subscribe to my channel here: https://www.youtube.com/channel/UCVGgp0NMcELX4f0HRfCqImg


--


Follow me online here:


Instagram: https://www.instagram.com/ivan_agency/

Twitter: https://twitter.com/ivan_agency

Medium: https://medium.com/@ivan_agency

Facebook: https://www.facebook.com/ivan.agency/

Podcast: https://anchor.fm/ivanagency

LinkedIn: https://www.linkedin.com/in/ivantrajkovic/

Ivan Agency Website: https://ivan.agency/

Engineers Ltd Website: http://enginee.rs/

Engineers London Limited Website: https://engineers.london/

Jan 16, 201906:37
#E20 Some thoughts on app subscription models

#E20 Some thoughts on app subscription models

I have started working on Phase 2 of our use case app - MeetMe@. This is the Phase where I will introduce Monetization model. This is a change of hearth to the original plans of pay-once / use-always model. The reasoning behind this is simply as I want users to use the app on need to need basis, and I do not want the raising business model to die off when it reaches all the people it can reach.


Subscribe, share this, pass it on, let me know what you think.

New episodes at least every Tuesday at 12:00 PM EST.


--


Download our use case app MeetMe@ on the App Store:

https://itunes.apple.com/us/app/meetme-live-meeting-points/id1356522025?mt=8


Download our use case app MeetMe@ on Play Store:

https://play.google.com/store/apps/details?id=engineers.london.meetme&showAllReviews=true


--


Ivan Trajkovic is founder of Ivan Agency, a consulting firm for digital product concepting, innovation and execution. Ivan is also founder of a consulting firm for software engineering Engineers Ltd and an in-house digital production studio Engineers London Limited.


Ivan partners with entrepreneurs, startups and established brands to envision and enhance their digital power through innovation of existing and creation of new digital products for Mobile, Wearables, OTT, Web, Emerging Tech, IoT and AR/VR.


Realizing a realistic market need for advisory services in IT industry, Ivan’s companies focus on all phases of digital product lifecycle - from idea to execution and continuous innovation.


--


Subscribe to my channel here: https://www.youtube.com/channel/UCVGgp0NMcELX4f0HRfCqImg


--


Follow me online here:


Instagram: https://www.instagram.com/ivan_agency/

Twitter: https://twitter.com/ivan_agency

Medium: https://medium.com/@ivan_agency

Facebook: https://www.facebook.com/ivan.agency/

Podcast: https://anchor.fm/ivanagency

LinkedIn: https://www.linkedin.com/in/ivantrajkovic/

Ivan Agency Website: https://ivan.agency/

Engineers Ltd Website: http://enginee.rs/

Engineers London Limited Website: https://engineers.london/

Jan 14, 201903:10
#E19 My use case app is now live - delivered in budget, as scheduled, as planned!

#E19 My use case app is now live - delivered in budget, as scheduled, as planned!

Two months ago I have recored my first episode about MeetMe@ app. Since that moment I had been working on concepting the app as per my 12-milestone process. The app is now live, and is delivered exactly as planned - in time, in budget, in tinniest detail! My product and project management teams have planned out delivery while my design and development teams had delivered the app exactly as planned.


My 12-milestone process focuses on all aspects of the product, not only from design and tech perspective but also from the business perspective, and following my 12-milestone process the MeetMe@ app has reached 3.5k pre-orders on the App store in two months only. First day has resulted in over 17k sessions which produced only 4 bugs! What a high quality delivery - I am honored to work with such an amazing team of designers and developers at https://enginee.rs/.


Subscribe, share this, pass it on, let me know what you think.


MeetMe@ on the Play Store:

https://play.google.com/store/apps/details?id=engineers.london.meetme&showAllReviews=true


MeetMe@ on the App Store:

https://itunes.apple.com/us/app/meetme-live-meeting-points/id1356522025?mt=8


New episodes every Tuesday at 12:00 PM EST.


--


Ivan Trajkovic is founder of Ivan Agency, a consulting firm for digital product concepting, innovation and execution. Ivan is also founder of a consulting firm for software engineering Engineers Ltd and an in-house digital production studio Engineers London Limited.


Ivan partners with entrepreneurs, startups and established brands to envision and enhance their digital power through innovation of existing and creation of new digital products for Mobile, Wearables, OTT, Web, Emerging Tech, IoT and AR/VR.


Realizing a realistic market need for advisory services in IT industry, Ivan’s companies focus on all phases of digital product lifecycle - from idea to execution and continuous innovation.


--


Subscribe to my channel here: https://www.youtube.com/channel/UCVGgp0NMcELX4f0HRfCqImg


--


Follow me online here:


Instagram: https://www.instagram.com/ivan_agency/

Twitter: https://twitter.com/ivan_agency

Medium: https://medium.com/@ivan_agency

Facebook: https://www.facebook.com/ivan.agency/

Podcast: https://anchor.fm/ivanagency

LinkedIn: https://www.linkedin.com/in/ivantrajkovic/

Ivan Agency Website: https://ivan.agency/

Engineers Ltd Website: http://enginee.rs/

Engineers London Limited Website: https://engineers.london/

Jan 12, 201907:21
My use case MeetMe@ app is about to go live!

My use case MeetMe@ app is about to go live!

Exactly as I stated months ago - nothing changed - going live as planned:

Running across London from one meeting to another, I tend to avoid offices and meet my clients and prospects at various locations across the city - I find it more inspiring, motivational and comfortable for casual, yet, serious discussion. But, even meeting in offices does not change purpose of the idea.

Idea is to build an app, for both Android and iOS phones, with a core purpose to lead two (or more) people to meet at a specified spot at a specified time. I want one person to initiate a meeting in a simplest way possible, where main action is to choose where the meeting will take place. Additionally, user can choose time when the meeting will start, and a third option to name the meeting. Action is instant, there is no scheduling in advance, rather initiate a meeting and enter the process, with ability to leave the process and return back to it at will. There is no turn by turn navigation, meeting spot is only a point on map.

What I want the focus to be on is simplicity and, most importantly, I want users to stay anonymous. I do not want anything to be stored that may in any way compromise user’s privacy. Each meeting has a unique URL, where anyone with URL can join the “process” of a meeting. Therefore, any number of people can be in the “process”. There is no registration nor social connections between people through functionality. Everyone is related as long as they are in the process, once they leave it, all connections between all people in process are gone.

A “process” is functionality that consists of a “live” map where the meeting point will be shown on map as well as all people who joined the meeting with their current live location. While registration is needed, but users should have an option to enter their name and upload their profile photo. Otherwise, they will be assigned a generic name and a randomly colored silhouette.

stupidlittleapps.com/

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Jan 11, 201904:54
#E17 Learn how wireframing can ensure your investment and delivery of your digital product

#E17 Learn how wireframing can ensure your investment and delivery of your digital product

Power of wireframes is in details. Experience has taught me not to leave any details to interpretation or free will of a developer. Don’t think this is something against developers, on contrary, this is only in their benefit, as if everything is chewed up to the tiniest detail, all they have to do is to do their work with the most quality and not do your work. Therefore, you optimize the effort of all parties involved into delivery of the product.


Subscribe, share this, pass it on, let me know what you think.


New episodes every Tuesday at 12:00 PM EST.


--


Ivan Trajkovic is founder of Ivan Agency, a consulting firm for digital product concepting, innovation and execution. Ivan is also founder of a consulting firm for software engineering Engineers Ltd and an in-house digital production studio Engineers London Limited.


Ivan partners with entrepreneurs, startups and established brands to envision and enhance their digital power through innovation of existing and creation of new digital products for Mobile, Wearables, OTT, Web, Emerging Tech, IoT and AR/VR.


Realizing a realistic market need for advisory services in IT industry, Ivan’s companies focus on all phases of digital product lifecycle - from idea to execution and continuous innovation.


--


Subscribe to my channel here: https://www.youtube.com/channel/UCVGgp0NMcELX4f0HRfCqImg


--


Follow me online here:


Instagram: https://www.instagram.com/ivan_agency/

Twitter: https://twitter.com/ivan_agency

Medium: https://medium.com/@ivan_agency

Facebook: https://www.facebook.com/ivan.agency/

Podcast: https://anchor.fm/ivanagency

LinkedIn: https://www.linkedin.com/in/ivantrajkovic/

Ivan Agency Website: https://ivan.agency/

Engineers Ltd Website: http://enginee.rs/

Engineers London Limited Website: https://engineers.london/

Dec 31, 201807:44
#E16 Define sub-products that empower your main digital product

#E16 Define sub-products that empower your main digital product

Sub-products are software solutions that primarily provide interface to data, data analytics, business intelligence and content management for the main digital product. Sub-products simply must exist, some may be 3rd party solutions, some may be custom solutions, while same may be a mix of both. Sub-products give means to run business with intelligence and to make knowledgeable business decisions.

Let’s explore one of each options from the most simple perspective in order to explain the point in simplistic terms.

Subscribe, share this, pass it on, let me know what you think.

New episodes every Tuesday at 12:00 PM EST.

--

Ivan Trajkovic is founder of Ivan Agency, a consulting firm for digital product concepting, innovation and execution. Ivan is also founder of a consulting firm for software engineering Engineers Ltd and an in-house digital production studio Engineers London Limited.

Ivan partners with entrepreneurs, startups and established brands to envision and enhance their digital power through innovation of existing and creation of new digital products for Mobile, Wearables, OTT, Web, Emerging Tech, IoT and AR/VR.

Realizing a realistic market need for advisory services in IT industry, Ivan’s companies focus on all phases of digital product lifecycle - from idea to execution and continuous innovation.

--

Subscribe to my channel here: https://www.youtube.com/channel/UCVGgp0NMcELX4f0HRfCqImg

--

Follow me online here:

Instagram: https://www.instagram.com/ivan_agency/

Twitter: https://twitter.com/ivan_agency

Medium: https://medium.com/@ivan_agency

Facebook: https://www.facebook.com/ivan.agency/

Podcast: https://anchor.fm/ivanagency

LinkedIn: https://www.linkedin.com/in/ivantrajkovic/

Ivan Agency Website: https://ivan.agency/

Engineers Ltd Website: http://enginee.rs/

Engineers London Limited Website: https://engineers.london/

Dec 24, 201807:35
#E15 Define MVP features and deliver digital product in phases

#E15 Define MVP features and deliver digital product in phases

Compare all the product could be against the core idea, realize what is really necessary, what has no purpose, what has no purpose just yet, and in which phase the purpose will be generated. We have the concept now, we can realize what delivery phases can be, what is their order of priority, what is a must, what is a decoration that may or may not be needed and when and how you can know that.

Key deliverables:

A definitive decision of what MVP will consist of.
Brief description of each of the screens that visually define the functionality.
Dec 18, 201811:09
#E14 Superheroes and heroines in the IT industry

#E14 Superheroes and heroines in the IT industry

IT industry has substantially changed in the past three years due to massively increasing demand. Looking to outsource is not any more just a quest for cheaper cost to deliver, but rather a simple need to obtain resources that can deliver, where quality of delivery is a major factor.

This fact has obviously lead to increased cost of all services required to deliver a fully functional product — not only software devs and any sort of engineers, but also designers, testers, dev-ops, managers, consultants, anyone really. However, cost is only one of the two main factors, where the other one is much more important!
Dec 11, 201813:43
#E13 Outsourcing must produce greater value than just financial one

#E13 Outsourcing must produce greater value than just financial one

IT industry has substantially changed in the past three years due to massively increasing demand. Looking to outsource is not any more just a quest for cheaper cost to deliver, but rather a simple need to obtain resources that can deliver, where quality of delivery is a major factor.

This fact has obviously lead to increased cost of all services required to deliver a fully functional product — not only software devs and any sort of engineers, but also designers, testers, dev-ops, managers, consultants, anyone really. However, cost is only one of the two main factors, where the other one is much more important!
Dec 04, 201809:34
#E12 Iterative innovation process on a new app concept

#E12 Iterative innovation process on a new app concept

Get the best out of the idea in the moment all the creativity is in its maximum. This is the point in time everything can still be revised until every stakeholder is satisfied, while the invested time and money are in its minimum. Nothing went too far, it went to the point where revisions are time and cost effective.
Nov 27, 201823:11
#E11 Sketching the first visual representations of an app idea

#E11 Sketching the first visual representations of an app idea

Visual representation of your idea speaks a 1000 words and craves further creativity. Fastest way to present something, to brainstorm, and to come up with the concept is sketching by hand. It allows to think fast, progress fast... It cannot be done prior to milestones 1 through 4, as they feed the foundation for creating the concept. These are the first visible results that everyone can understand and discuss. It allows quick iteration and advancement based on solid background.
Nov 19, 201824:46
#E10 Digital product monetization - Define pricing strategy and revenue streams

#E10 Digital product monetization - Define pricing strategy and revenue streams

How come are we talking about monetization of the product as we haven’t even produced wireframes for it? Reason is very simple - monetization of the product influences features of the product. If your mind is set to how to monetize the product at early beginning, your focus on concepting will be on monetization and it will influence what features it will have and how features would work.


When it comes to MeetMe@ - this app is a social tool. It has a vision of mechanisms that can spread the usage of the app exponentially. It is enough to reach one user who will invite other ten for a meeting, meaning one customer acquires another ten, while there is no barrier to entry due to a simplistic Web version that allows usage of product without installing an app.


Therefore, I can conclude that MeetMe@ app is suitable for the Freemium model.


Subscribe, share this, pass it on, let me know what you think.


New episodes every Monday 12:00 PM EST.


--


Ivan Trajkovic is founder of Ivan Agency, a consulting firm for digital product concepting, innovation and execution. Ivan is also founder of a consulting firm for software engineering Engineers Ltd and an in-house digital production studio Engineers London Limited.


Ivan partners with entrepreneurs, startups and established brands to envision and enhance their digital power through innovation of existing and creation of new digital products for Mobile, Wearables, OTT, Web, Emerging Tech, IoT and AR/VR.


Realizing a realistic market need for advisory services in IT industry, Ivan’s companies focus on all phases of digital product lifecycle - from idea to execution and continuous innovation.


--


Subscribe to my channel here: https://www.youtube.com/channel/UCVGgp0NMcELX4f0HRfCqImg


--


Follow me online here:


Instagram: https://www.instagram.com/ivan_agency/

Twitter: https://twitter.com/ivan_agency

Medium: https://medium.com/@ivan_agency

Facebook: https://www.facebook.com/ivan.agency/

Podcast: https://anchor.fm/ivanagency

LinkedIn: https://www.linkedin.com/in/ivantrajkovic/

Ivan Agency Website: https://ivan.agency/

Engineers Ltd Website: http://enginee.rs/

Engineers London Limited Website: https://engineers.london/

Nov 05, 201816:06
#E09 Generate monetization potential for your digital product bu defining Main Value Propositions

#E09 Generate monetization potential for your digital product bu defining Main Value Propositions

I have dedicated my previous episode to importance of defining Target Audiences for a new digital product so early in the concepting process. We took MeetMe@ app as a use case, started with just one Target Audience, and finalized with four.


By taking that step we had produced a greater leverage for success due to a fact that I recognized a greater, yet defined market, for our new product. What that means is that if we totally fail on one, two or even three, we still have the market.


Does that sound as if we would have to build that product to suit as many audiences? It does, but that is an incorrect assumption. I’ll explain how come through three key actions of the Main Value Proposition milestone of my 12-milestone process.



Subscribe, share this, pass it on, let me know what you think.


New episodes every Monday 12:00 PM EST.


--


Ivan Trajkovic is founder of Ivan Agency, a consulting firm for digital product concepting, innovation and execution. Ivan is also founder of a consulting firm for software engineering Engineers Ltd and an in-house digital production studio Engineers London Limited.


Ivan partners with entrepreneurs, startups and established brands to envision and enhance their digital power through innovation of existing and creation of new digital products for Mobile, Wearables, OTT, Web, Emerging Tech, IoT and AR/VR.


Realizing a realistic market need for advisory services in IT industry, Ivan’s companies focus on all phases of digital product lifecycle - from idea to execution and continuous innovation.


--


Subscribe to my channel here: https://www.youtube.com/channel/UCVGgp0NMcELX4f0HRfCqImg


--


Follow me online here:


Instagram: https://www.instagram.com/ivan_agency/

Twitter: https://twitter.com/ivan_agency

Medium: https://medium.com/@ivan_agency

Facebook: https://www.facebook.com/ivan.agency/

Podcast: https://anchor.fm/ivanagency

LinkedIn: https://www.linkedin.com/in/ivantrajkovic/

Ivan Agency Website: https://ivan.agency/

Engineers Ltd Website: http://enginee.rs/

Engineers London Limited Website: https://engineers.london/

Nov 02, 201808:38
#E08 Define target audience & recognize obvious segmentation

#E08 Define target audience & recognize obvious segmentation

Not knowing who my users are, and simply assuming they are just like me, I am being ignorant to who will use the product and how. If I know who and how and why, I will be able to adapt the product so that its MVP can serve at least majority of my target audience.


Knowing my target audience, I will know how to market the product. I will know who I need to reach, where to direct my marketing, which businesses to approach, how to present my product to them. I will be able to think about my first users (innovators), my early adopters, my early majority and late majority. I can start thinking about my business and how to make the business where my product is its driving power.


Thank you for watching this video. I hope I brought you value with this episode of the Digital product concepting and innovation.


Subscribe, share this, pass it on, let me know what you think.


New episodes every Monday 12:00 PM EST.


--


Ivan Trajkovic is founder of Ivan Agency, a consulting firm for digital product concepting, innovation and execution. Ivan is also founder of a consulting firm for software engineering Engineers Ltd and an in-house digital production studio Engineers London Limited.


Ivan partners with entrepreneurs, startups and established brands to envision and enhance their digital power through innovation of existing and creation of new digital products for Mobile, Wearables, OTT, Web, Emerging Tech, IoT and AR/VR.


Realizing a realistic market need for advisory services in IT industry, Ivan’s companies focus on all phases of digital product lifecycle - from idea to execution and continuous innovation.


--


Subscribe to my channel here: https://www.youtube.com/channel/UCVGgp0NMcELX4f0HRfCqImg


--


Follow me online here:


Instagram: https://www.instagram.com/ivan_agency/

Twitter: https://twitter.com/ivan_agency

Medium: https://medium.com/@ivan_agency

Facebook: https://www.facebook.com/ivan.agency/

Podcast: https://anchor.fm/ivanagency

LinkedIn: https://www.linkedin.com/in/ivantrajkovic/

Ivan Agency Website: https://ivan.agency/

Engineers Ltd Website: http://enginee.rs/

Engineers London Limited Website: https://engineers.london/

Oct 23, 201823:31
#E07 Making idea a reality, now that’s a good start

#E07 Making idea a reality, now that’s a good start

Running across London from one meeting to another, I tend to avoid offices and meet my clients and prospects at various locations across the city - I find it more inspiring, motivational and comfortable for casual, yet, serious discussion. But, even meeting in offices does not change purpose of the idea.


Idea is to build an app, for both Android and iOS phones, with a core purpose to lead two (or more) people to meet at a specified spot at a specified time. I want one person to initiate a meeting in a simplest way possible, where main action is to choose where the meeting will take place.


This is not a GPS/navigation product. This is a product that provides visual information when someone will reach the destination you want to meet them at. The app is about knowing how soon someone will arrive using a visual perception. The app is about knowing whereabouts of a group.


Thank you for watching this video. I hope I brought you value with this episode of the Digital product concepting and innovation.


Subscribe, share this, pass it on, let me know what you think.


New episodes every Monday 12:00 PM EST.


--


Ivan Trajkovic is founder of Ivan Agency, a consulting firm for digital product concepting, innovation and execution. Ivan is also founder of a consulting firm for software engineering Engineers Ltd and an in-house digital production studio Engineers London Limited.


Ivan partners with entrepreneurs, startups and established brands to envision and enhance their digital power through innovation of existing and creation of new digital products for Mobile, Wearables, OTT, Web, Emerging Tech, IoT and AR/VR.


Realizing a realistic market need for advisory services in IT industry, Ivan’s companies focus on all phases of digital product lifecycle - from idea to execution and continuous innovation.


--


Subscribe to my channel here: https://www.youtube.com/channel/UCVGgp0NMcELX4f0HRfCqImg


--


Follow me online here:


Instagram: https://www.instagram.com/ivan_agency/

Twitter: https://twitter.com/ivan_agency

Medium: https://medium.com/@ivan_agency

Facebook: https://www.facebook.com/ivan.agency/

Podcast: https://anchor.fm/ivanagency

LinkedIn: https://www.linkedin.com/in/ivantrajkovic/

Ivan Agency Website: https://ivan.agency/

Engineers Ltd Website: http://enginee.rs/

Engineers London Limited Website: https://engineers.london/

Oct 15, 201814:55
#E06 1st Milestone: Get personal with your product idea

#E06 1st Milestone: Get personal with your product idea

How do you save time and money as all you do here is consume time? Following the process you minimize risks to scatter time and money at the moment things went too far. Further the progress is, more expensive it is to rewind a few steps back. Even though you do not have to pay for your own time, the value that you destroy by wasting time is priceless!


Thank you for watching this video. I hope I brought you value with this episode of the Digital product concepting and innovation.


Subscribe, share this, pass it on, let me know what you think.


New episodes every Monday 12:00 PM EST.


--


Ivan Trajkovic is founder of Ivan Agency, a consulting firm for digital product concepting, innovation and execution. Ivan is also founder of a consulting firm for software engineering Engineers Ltd and an in-house digital production studio Engineers London Limited.


Ivan partners with entrepreneurs, startups and established brands to envision and enhance their digital power through innovation of existing and creation of new digital products for Mobile, Wearables, OTT, Web, Emerging Tech, IoT and AR/VR.


Realizing a realistic market need for advisory services in IT industry, Ivan’s companies focus on all phases of digital product lifecycle - from idea to execution and continuous innovation.


--


Subscribe to my channel here: https://www.youtube.com/channel/UCVGgp0NMcELX4f0HRfCqImg


--


Follow me online here:


Instagram: https://www.instagram.com/ivan_agency/

Twitter: https://twitter.com/ivan_agency

Medium: https://medium.com/@ivan_agency

Facebook: https://www.facebook.com/ivan.agency/

Podcast: https://anchor.fm/ivanagency

LinkedIn: https://www.linkedin.com/in/ivantrajkovic/

Ivan Agency Website: https://ivan.agency/

Engineers Ltd Website: http://enginee.rs/

Engineers London Limited Website: https://engineers.london/

Oct 09, 201810:19
#E05 Digital Product Concepting 12-milestone Process

#E05 Digital Product Concepting 12-milestone Process

Digital product concepting 12-milestone Process is a result of years of work behind me. Process is influenced by a fact if product is new or existing. At this time, we’ll focus on the process for new products. This process, in its simplest form, contains 12 milestones, and each milestone has a number of required actions.


This process has a core purpose to take an idea by hand in any stage, shape or form, and make it a product that gives a business a feasible chance of success.


Important to note is that this process cooperates perfectly fine with Agile and Lean development methodologies.


As everything evolves over time, this process evolves as well, so any future changes will be noted and elaborated in future episodes.


Thank you for watching this video. I hope I brought you value with this episode of the Digital product concepting and innovation.


Subscribe, share this, pass it on, let me know what you think.


New episodes every Monday 12:00 PM EST.


--


Ivan Trajkovic is founder of Ivan Agency, a consulting firm for digital product concepting, innovation and execution. Ivan is also founder of a consulting firm for software engineering Engineers Ltd and an in-house digital production studio Engineers London Limited.


Ivan partners with entrepreneurs, startups and established brands to envision and enhance their digital power through innovation of existing and creation of new digital products for Mobile, Wearables, OTT, Web, Emerging Tech, IoT and AR/VR.


Realizing a realistic market need for advisory services in IT industry, Ivan’s companies focus on all phases of digital product lifecycle - from idea to execution and continuous innovation.


--


Subscribe to my channel here: https://www.youtube.com/channel/UCVGgp0NMcELX4f0HRfCqImg


--


Follow me online here:


Instagram: https://www.instagram.com/ivan_agency/

Twitter: https://twitter.com/ivan_agency

Medium: https://medium.com/@ivan_agency

Facebook: https://www.facebook.com/ivan.agency/

Podcast: https://anchor.fm/ivanagency

LinkedIn: https://www.linkedin.com/in/ivantrajkovic/

Ivan Agency Website: https://ivan.agency/

Engineers Ltd Website: http://enginee.rs/

Engineers London Limited Website: https://engineers.london/

Oct 03, 201822:32
#E04 Build a digital product for optimum amount of money

#E04 Build a digital product for optimum amount of money

Word of the day is cheap. What I mean by that - you cannot base a business on something that is cheap, you cannot base it on product you built cheaply, nor can you allow yourself to be cheap.


Thank you for watching this video. I hope I brought you value with this episode of the Digital product concepting and innovation.


Subscribe, share this, pass it on, let me know what you think.


New episodes every Monday 12:00 PM EST.


--


Ivan Trajkovic is founder of Ivan Agency, a consulting firm for digital product concepting, innovation and execution. Ivan is also founder of a consulting firm for software engineering Engineers Ltd and an in-house digital production studio Engineers London Limited.


Ivan partners with entrepreneurs, startups and established brands to envision and enhance their digital power through innovation of existing and creation of new digital products for Mobile, Wearables, OTT, Web, Emerging Tech, IoT and AR/VR.


Realizing a realistic market need for advisory services in IT industry, Ivan’s companies focus on all phases of digital product lifecycle - from idea to execution and continuous innovation.


--


Subscribe to my channel here: https://www.youtube.com/channel/UCVGgp0NMcELX4f0HRfCqImg


--


Follow me online here:


Instagram: https://www.instagram.com/ivan_agency/

Twitter: https://twitter.com/ivan_agency

Medium: https://medium.com/@ivan_agency

Facebook: https://www.facebook.com/ivan.agency/

Podcast: https://anchor.fm/ivanagency

LinkedIn: https://www.linkedin.com/in/ivantrajkovic/

Ivan Agency Website: https://ivan.agency/

Engineers Ltd Website: http://enginee.rs/

Engineers London Limited Website: https://engineers.london/

Sep 24, 201806:53
#E03 Life experiences influence our work creations

#E03 Life experiences influence our work creations

There is this eternal subject of startup success. Simplifying this subject by looking at startup founders as individuals and their life stories, I have distinguished four situations that spark creation of new digital products from an individual perspective.


Thank you for watching this video. I hope I brought you value with this episode of the Digital product concepting and innovation.


Subscribe, share this, pass it on, let me know what you think.


New episodes every Monday 12:00 PM EST.


--


Ivan Trajkovic is founder of Ivan Agency, a consulting firm for digital product concepting, innovation and execution. Ivan is also founder of a consulting firm for software engineering Engineers Ltd and an in-house digital production studio Engineers London Limited.


Ivan partners with entrepreneurs, startups and established brands to envision and enhance their digital power through innovation of existing and creation of new digital products for Mobile, Wearables, OTT, Web, Emerging Tech, IoT and AR/VR.


Realizing a realistic market need for advisory services in IT industry, Ivan’s companies focus on all phases of digital product lifecycle - from idea to execution and continuous innovation.


--


Subscribe to my channel here: https://www.youtube.com/channel/UCVGgp0NMcELX4f0HRfCqImg


--


Follow me online here:


Instagram: https://www.instagram.com/ivan_agency/

Twitter: https://twitter.com/ivan_agency

Medium: https://medium.com/@ivan_agency

Facebook: https://www.facebook.com/ivan.agency/

Podcast: https://anchor.fm/ivanagency

LinkedIn: https://www.linkedin.com/in/ivantrajkovic/

Ivan Agency Website: https://ivan.agency/

Engineers Ltd Website: http://enginee.rs/

Engineers London Limited Website: https://engineers.london/

Sep 17, 201807:18
#E02 Intro - YOU

#E02 Intro - YOU

When it comes to you, you are an investor, or an entrepreneur, or a startup founder, or a product manager, or a student, or anyone else interested, engaged or inspired by digital products. You may had massive, minimum, or insignificant engagement in building, or simply, even consuming, digital products at any stage of their lifecycle.


Thank you for watching this video. I hope I brought you value with this episode of the Digital product concepting and innovation.


Subscribe, share this, pass it on, let me know what you think.


New episodes every Monday 12:00 PM EST.


--


Ivan Trajkovic is founder of Ivan Agency, a consulting firm for digital product concepting, innovation and execution. Ivan is also founder of a consulting firm for software engineering Engineers Ltd and an in-house digital production studio Engineers London Limited.


Ivan partners with entrepreneurs, startups and established brands to envision and enhance their digital power through innovation of existing and creation of new digital products for Mobile, Wearables, OTT, Web, Emerging Tech, IoT and AR/VR.


Realizing a realistic market need for advisory services in IT industry, Ivan’s companies focus on all phases of digital product lifecycle - from idea to execution and continuous innovation.


--


Subscribe to my channel here: https://www.youtube.com/channel/UCVGgp0NMcELX4f0HRfCqImg


--


Follow me online here:


Instagram: https://www.instagram.com/ivan_agency/

Twitter: https://twitter.com/ivan_agency

Medium: https://medium.com/@ivan_agency

Facebook: https://www.facebook.com/ivan.agency/

Podcast: https://anchor.fm/ivanagency

LinkedIn: https://www.linkedin.com/in/ivantrajkovic/

Ivan Agency Website: https://ivan.agency/

Engineers Ltd Website: http://enginee.rs/

Engineers London Limited Website: https://engineers.london/

Sep 17, 201803:26
#E01 Intro - ME

#E01 Intro - ME

I welcome you to the first episode I will use to properly introduce myself and the topic of digital product concepting and innovation.


Thank you for watching this video. I hope I brought you value with this episode of the Digital product concepting and innovation.


Subscribe, share this, pass it on, let me know what you think.


New episodes every Monday 12:00 PM EST.


--


Ivan Trajkovic is founder of Ivan Agency, a consulting firm for digital product concepting, innovation and execution. Ivan is also founder of a consulting firm for software engineering Engineers Ltd and an in-house digital production studio Engineers London Limited.


Ivan partners with entrepreneurs, startups and established brands to envision and enhance their digital power through innovation of existing and creation of new digital products for Mobile, Wearables, OTT, Web, Emerging Tech, IoT and AR/VR.


Realizing a realistic market need for advisory services in IT industry, Ivan’s companies focus on all phases of digital product lifecycle - from idea to execution and continuous innovation.


--


Subscribe to my channel here: https://www.youtube.com/channel/UCVGgp0NMcELX4f0HRfCqImg


--


Follow me online here:


Instagram: https://www.instagram.com/ivan_agency/

Twitter: https://twitter.com/ivan_agency

Medium: https://medium.com/@ivan_agency

Facebook: https://www.facebook.com/ivan.agency/

Podcast: https://anchor.fm/ivanagency

LinkedIn: https://www.linkedin.com/in/ivantrajkovic/

Ivan Agency Website: https://ivan.agency/

Engineers Ltd Website: http://enginee.rs/

Engineers London Limited Website: https://engineers.london/

Sep 17, 201802:06