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Custom Mailers - The Art of Standing Out

Custom Mailers - The Art of Standing Out

By Jack McMahon

How do you standout in today's competitive marketplace? This podcast covers the industry of custom poly mailers, custom bubble mailers and how custom packaging create value to your brand.
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Customization is Key for E-commerce Businesses

Custom Mailers - The Art of Standing OutJan 21, 2022

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03:58
Customization is Key for E-commerce Businesses

Customization is Key for E-commerce Businesses

Hello, it's Jack here again. Probably more than any other time in history, the COVID pandemic has changed the dynamics of e-commerce in 2020. E-commerce has seen a remarkable 129% year-over-year growth in U.S. orders, with a 146% growth in all online retail orders. To survive the pandemic, many brick and mortar stores have taken their businesses online. Therefore, U.S. e-commerce sales will rise to $709.78 billion in 2020, or about 14.5% of total U.S. retail sales, from $601.65 billion, or about 11% of total retail sales in 2019.


Globally, people are changing their buying habits, and the lockdown has even forced some boomers to shop online for the first time. A growing number of businesses are joining the e-commerce business revolution thanks to COVID. In the midst of retail shrinking, companies that have previously adopted the e-commerce trend are already experiencing expansion. Shopify predicts that global e-commerce sales will reach $4.2 trillion by 2020. The problem is that selling products on a website isn't that easy. You won't start making money from your new ecommerce site as soon as you publish it. Online shopping behavior is changing more rapidly than ever, and competition is getting fiercer.


E-commerce trends can help companies cut through the noise, get noticed, and attract customers in today's changing economy. Customization is king.

Personalization technology is used by a successful e-commerce company to offer consumers a customized experience. Content, product recommendations, and specific offers are dynamically displayed on e-commerce sites based on browsing behavior, previous actions, prior purchase history, customer demographics, and other enriched data. As opposed to traditional retail, e-commerce does not have a retail salesperson to suggest products based on interest, preferences, or taste. One way to overcome this is to customize your mailings through custom mailers. Mailers that are customized are an easy and cost-effective way to give your customers a personalized post-purchase experience with your brand.


With social media platforms and search engine tracking tools, you can extract a wealth of information about your visitors and buyers, such as search queries, page visits, purchase history, and more. In order to deliver a successful online shopping experience in 2020 and into the future of e-commerce, personalization is essential, says Juha Valvanne, Founder of Nosto, a tech platform for delivering personalized e-commerce experiences.


Customers spend 48% more when they receive a personalized shopping experience. Furthermore, 57% of online shoppers are comfortable sharing their personal information with a brand if it benefits their shopping experience.


It will feel like you're reading a customer's mind when personalized is done from pre-purchase to post-purchase. Customer loyalty is generated by this emotional response. Retailers need to embrace personalized commerce and make it a reality for their consumers' shopping experiences to achieve the highest ROI.


To stay competitive, brands need to focus on unique and personalized packaging post-purchase. It is not enough for a customer to buy a product based on online reviews in 2020. Consumers today need to trust the company, the product, and the experience. This is why high-resolution images matter in e-commerce. There is an increasing demand for 360-degree viewing images, which let potential buyers see a product from all angles.  After the purchase, you seal the deal with great post-purchase follow-through, such as customizing your mailers and packaging.  

Jan 21, 202203:58
Using Poly Mailers to Protect the Planet

Using Poly Mailers to Protect the Planet

A growing number of people shop online and conduct business online. Not only that, but it is expected that the market will continue to grow in the years to come. Almost anything can be bought online and delivered right to your door. It is simple, saves them time and money, and sometimes it is even cheaper than going to a brick-and-mortar store.

The packaging used by many companies is less than ideal for the environment. For example, poly-mailers are often used by companies. Despite being cost-effective, safe and weatherproof, poly mailers are not always very eco-friendly. Many expect the amount of packaging sent out by Ecommerce companies will only increase unless something is done.

Thankfully, the packaging being used by these companies to ship items, like poly mailers, does not harm the environment. Let's see how you can use poly mailers for shipping and still do your part to protect the environment.

Polyethylene is the most common plastic used in most products, so most poly mailers will be made of it by default. Products made of polyethylene include toys, shampoo bottles, grocery bags, and many other items. Unfortunately, it is made from natural gas, oil, and other nonrenewable substances. Furthermore, there are also companies that create their poly mailers with sustainability and eco-friendliness in mind.

MAILERS HQ's
custom poly mailers, for example, can be made of compostable plastic that comes from renewable resources. This means that they can be recycled and are biodegradable. Using this method, you are not only able to provide high-quality packaging, but do so in a sustainable way as well. Poly mailers can be used for shipping needs while also protecting our planet if you choose the right provider and do your research ahead of time.
Don't forget to educate your customers

Making your packaging from renewable, recyclable, or biodegradable material is great, but your customers may not know about it. Because of this, many of them might just continue to toss your packaging into the trash. It is therefore important to educate your customers about your biodegradable or sustainable packaging.

Spread the word and let everyone know. Posts on social media, videos, or even a page on your site could do this. The packaging itself could even mention that it is sustainable. You should add your logo and brand identity to your mailers if you intend to customize them. It will be beneficial if you can communicate that message to your new and existing customers.

Picking the right size is very important. There are a wide range of sizes for poly mailers. You can put anything in it, from a card to a ball of yarn to an oversized sweater or pair of jeans. They are very versatile for shipping a range of different items, hence the wide variety of sizes. Be sure, however, that you use the correct size.

It is a waste of material when your company uses poly mailers that are far too big for the items being shipped. As small as you can while still offering decent protection for the item, the packaging should be as small as possible. Your company isn't being as green as it could be if you just order one size and use it on every order. It is always better to use less materials when delivering and/or shipping products to your customers.

Dec 16, 202103:34
Transforming Your Business Into A Sustainable One

Transforming Your Business Into A Sustainable One

There is a huge issue we need to talk about and what the opportunities are. Ecommerce is big and it is just going to get bigger, there's no  denying that ... BUT one issue with this is the increase packaging waste and the damage this extra waste puts on our planet.

Dec 08, 202104:45