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Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

By Jasravee Kaur Chandra
“Creative thinking takes place neither inside the box nor outside the box, but at the edge of the box.” Free-flowing, long-form conversations about marketing, branding, innovation, consumer behaviour and trends. Conversations that ignite new ideas. Ideas with rough, sharp edges ! These conversations with thought leaders discuss best practices, trends, case studies and insights on topics ranging from strategy planning, brand building, marketing strategy, communication strategy, digital marketing etc. Facilitated by Jasravee Kaur Chandra, Director, Master Sun, Consulting Brand of Adiva L Pvt.Ltd
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Ep 85 : Sam Tatam on Using Behavioural Science and Evolutionary Psychology to Solve Tomorrow’s Challenges
Why does our approach to innovation & problem solving needs to change. Why we need to confront our innovation myths.? Why should one ask “How have we solved this before?’ rather than “How are we going to solve this?” What is biomimicry? Why it can accelerate innovation? What is TRIZ? What are its three key elements? What are psychological contradictions ? How does one for example 'reinforce trust without altering the truth' or improve experiences without changing the duration' Sam Tatam answers the above questions & many more as he shows how behavioural science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions – often in the most unexpected ways. Sam Tatam is the Global Principal and Head of Behavioural Science at Ogilvy Growth & Innovation. An awarded strategist and recognised pioneer of applied behavioural science, Sam’s experience stem from a background in Organisational / Industrial Psychology and advertising strategy, with a passion for understanding consumer behaviour at both a macro and micro scale. Connect with him on Linkedin https://www.linkedin.com/in/sam-tatam-psychologist/ Or Connect on Twitter @s_tatam Link to his book on Amazon https://www.amazon.com/Evolutionary-Ideas-Unlocking-innovation-challenges-ebook/dp/B09MKMKVN2# Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Sam 03:39 Key Innovation Myths 09:55 Biomimicry Or Stealing from Nature - Design of Bullet Train 14:25 Theory of Inventive Problem Solving -Methodology of TRIZ 22:21 Psychological Inventive Principles or Contr 28:45 Psychological Principle of Trust - Operational Transparency 34:07 Psychological Principle of Trust - Signalling, Social Proof 37:03 Universality of Principles vs Context, Execution 42:30 Improve Experience Without Changing Duration, Peak End Effect 50:00 Rapid Fire - Personally Speaking with Sam 52:07 Connecting with the Guest Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #evolutionaryideas #behaviouraleconomics #inventiveproblemsolving #creativeproblemsolving #innovationdesign #marketingstrategies #behavioraleconomics #creativity #creativityandinnovation #innovationstrategy #innovationmyths #trizmethod #Operationaltransparency #creativityinbusiness #samtatam
53:50
August 12, 2022
Ep 84 : Michelle Auerbach on How to Capture Attention, Influence Decisions & Drive Change Through Storytelling
How do you capture attention & help people in decision making  through story telling How to use storytelling as a tool for driving change? What can a good storyteller learn from a great storyteller?  How does story create resilience and  impact the bottom line in business?  Michelle answers the above questions and many more as she talks about the power of a story. Michelle Auerbach has an MFA in writing and her PhD dissertation is on story as a trauma sensitive technology for change. She facilitates individuals, organizations, and communities in making change through story.  Michelle Auerbach is the President of Modaka Communications, a consulting firm focused on culture change, leadership development, and working across difference serving the Fortune 50, non-profits, NGOs, religious and cultural organizations, start-ups, and change makers in communities around the world. Michelle has published two novels, Alice Modern and The Third Kind of Horse, and her newest book is Resilience: The Life-Saving Skill of Story.   Visit her at  www.michelleauerbach.com Connect with her at https://www.linkedin.com/in/michelleauerbach/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Michelle 01:55 How Story Evokes Emotions & Drives Decision Making 08:20 What Makes Stories Work - The Three Part Structure 15:10 Stories Primes You for  Decisions 17:45  Stories Build a Desired Organizational Culture of Psychological Safety  22:30 Stories Help Business Bottomline & Build Resilience 28:50 Science Fiction Story & Innovation 30:40 Meme or Social Media Story Telling 32:20 Personal Stories - Telling Stories to Oneself & Our Superpowers 41:33  What Can We Learn from Great Storytellers - Luminous Detail, Building Tension & Creating Connection 43:35 Stories Critical for Capturing Attention 45:00 Talent Show by Michelle 46:15  Rapid Fire - Personally Speaking with Michelle 47:50 Connecting with Michelle Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #storytellingforbusiness #storytellinginmarketing #organizationalchange #brandstorytelling #contentmarketing #brandstorytellingstrategy #Attentioncapture #culturalchange  #drivechange #captureattention #marketingpodcast #storytelling #Organisationalchange #Michelleauerbach  #decisionmaking
50:19
August 03, 2022
Ep 83 : Michael F. Schein on Creating Hype - Generating Attention & Excitement For Businesses & Brands
What is hype? What it is not? Why is it so mis-understood? What about us humans, makes us so susceptible to ‘hype’?  What are some of the hype strategies from the The Hype Handbook ? Any examples of brands or business that have built in hype as an integral part of their marketing?  What is common between hype generation and marketing; and how are these two different?  What is it that Oprah, Tim Ferris, Kim Kardarshan instinctively know, that marketers can learn from?  Michael answers the above & more questions as he talks about how he uses hype to 'make idea-driven businesses famous'. Michael F. Schein is the Head Hype Artist at  MicroFame Media. His explains some of the principles from his book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Please visit his company at  : MicroFameMedia.com Connect with him on Linkedin  : linkedin.com/in/michaelfrancisschein Checkout his book : https://www.amazon.in/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013X Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Michael 02:32 What is Hype, What it is Not 06:00 The Human Need for Hype - Give Babies Their Milk Before You Give Them Meat 10:10 Elon Musk - The Hype Artist 13:45  Make War, Not Love - Hype Strategies for Marketing & Brands - Case Studies of Basecamp & Apple 26:50 Prayers, Spells & Symbols Hype Strategy 33:33 How Marketing is Not Hype & Hype is Not Marketing 38:21 Case Study -Tim Ferris & Four Hour Work Week 42:00 Theatre & Drama Hype Strategy   - Example of Amway 49:04  Cult Leaders & Their X Factor - Hype Factors 53:13 Rapid Fire - Personally Speaking with Michael 56:40 Connecting with Michael   Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #hypemarketing #hypeculture #hypehandbook #hypemeaning #contentmarketing #contentmarketingstrategy #basecamp #Amwaymarketingstrategy #propogandaandculture #hypeinnovation #propogandatechniques  #Hypestrategy #Hypemarketingstrategy #marketingpodcast #attention
58:41
July 28, 2022
Ep 82 : Harjit Singh on Media 3.0 & Decentralized Creator Economy Web3
How is the creator economy evolving? What are the top trends about the creator economy to watch out  for marketers, advertisers ?  How does your company Rainshine develop new ways for creators to engage with audiences ?  How will  the verticals of the decentralized creator economy become  mainstream and mature.  And the verticals of the traditional creator economy like Netflix, YouTube etc  soon take a backseat? Please explain  How will blockchain and NFTs contribute to this decentralized creator economy  How are you  attracting talent to  like creators  to your platform and building  it at scale ? Harjit answers the above questions as he explains the fast changing landscape of the creators economy. Harjit Singh is the Head of Corporate Partnerships at Rainshine Global Inc. Rainshine Global is a leading entertainment company that natures, creates and develops content studios that create fabulous content aimed at audiences worldwide and build sustainable businesses. Please connect with him on Linkedin https://www.linkedin.com/in/harjits/ Please email him at harjit.singh@rainshine.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Introduction to Harjit Singh 01:05 Creator Economy Evolution & Trends 03:41 Media 3.0, Rainshine as a B2B Platform 08:05 Brands Collaborating with Creators 09:50 Decentralized Creator Economy 12:45 Role of Blockchain & NFTs in Media 3.0 16:05 Evolving Revenue Models for Creators 17:05 Metaverse & the Creator Economy 21:15 Empowering Creators at Scale 24:18 Rapid Fire -Personally Speaking with Harjit 25:44 Connect with Harjit Speaking Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #creatoreconomy #Creatoreconomyweb3 #Decentralizedcreatoreconomy #Creatorcommunity #Globalentertainment #Futureofmedia #Digitalentertainment #Creatorecosystem #web3 # media3 #creatorfirst  #contentcreator #creatorbrandbuilding #Creatorsmetaverse #creatoreconomyyoutube #rainshineglobal
27:09
July 21, 2022
Ep 81 : Brenden Kumarasamy on Mastering Public Speaking Skills, Communication Skills & Content Creation
What’s the biggest challenge with public speaking? What should we start practicing tomorrow for public speaking? What daily exercises can we use to practice communication?How can we present better, online or in groups ? As a content creator, what are some key principles you followed to grow your channel? What can marketers learn from these principles for brand building/ brand engagement? Could you do some crystal ball gazing and share some emerging trends with our audiences in content creation, influencer marketing, public speaking? Brenden answers the above questions and many more as he conducts a masterclass on public speaking & shares his experience on growing his channel MasterTalk. Brenden  Kumarasamy  is a 'Public Speaking Coach'. He is  Founder & President-MasterTalk.ca. He helps ambitious executives & coaches become TOP 1% communicators in their industries.  Please visit his Youtube Channel https://www.youtube.com/c/MasterTalks Email him at kumarasamy.brenden@gmail.com Connect with him on Linkedin  linkedin.com/in/brendenkumarasamy Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Introduction & Preview to Brenden Kumarasamy 02:37 MasterTalk - Journey as a Content Creator on Public Speaking 03:52 Building a Personal Brand & Youtube Channel  13:30 Challenges of  Public Speaking & How to Overcome Them 18:58 Easy 3s - Tips for Better Public Speaking 21:44 How to Improve Online Presentations on Zoom etc. 24:30 Tips for Better Group Presentations 29:35 Emerging Trends in Content Creation, Influencer Marketing, Public Speaking 32:55 Talent Show - Butter Chicken Extempore 35:05 Rapid Fire - Personally Speaking with Brenden Kumarasamy 36:37 Connecting with Brenden Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #publicspeakingskills #publicspeakingtips #communicationskillstraining #contentcreationtips #presentationskills #Brendenkumarasamy #mastertalk #publicspeakingtechniques #personalbrand #communicationskills #publicspeakingcoach #contentcreationstrategy  #contentcreator #publicspeakinganxiety #publicspeakingadvice
37:53
July 13, 2022
Ep 80 : Manuj Aggarwal on Using Data Science, Analytics and AI in Marketing for Consumer Insights & Engagement
What is  artificial intelligence & what it is not. Please share some use-case scenarios for marketing, branding and consumer understanding ? How does your company use data science & AI to grow your personal brand and build relationships that pay? What are simple definition of a technology like Blockchain. How can it be used to build trust in businesses & brands ?  How do you use technology for Human to Human marketing ? Manuj answers the above question and many more as he demystifies AI, Data Science & Blockchain and discussed their application for insights, increasing engagement, boosting revenue. Manuj Aggarwal is a  Founder & Chief Innovation Officer , TetraNoodle Technologies . He is an expert on Data Science, AI & Startups  with  4 Patents in AI/ML.  Connect with him on Linkedin : https://www.linkedin.com/in/manujaggarwal/ His Linktree https://linktr.ee/manujagro Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Manuj 02:27 Artificial Intelligence Demystified 05:30 Use-cases for Artificial Intelligence 07:30 What can Artificial Intelligence Not Do  09:15 AI as a Part of Human Evolution, No Doomsday Scenario 14:15 Use of Data Science for Customer Understanding & Engagement 20:42 Blockchain Demystified & Role of Digitizing Trust 24:24 Human to Human Marketing 28:18 AI Use-cases : Helping Reduce Student Drop-outs, Joint Pain 34:00 Rapid Fire - Personally Speaking with Manuj 35:46 Getting in Touch with Manuj Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #AIinmarketing #consumerinsights #marketinganalytics #aimarketing #aimarketingnews #Dataanalyticsinmarketing #consumerdataanalytics #businessinsights #predictivemarketing #predictiveai #artificialintelligenceinmarketing #AIML #blockchain  #aiinsales #dataanalytics
37:20
July 05, 2022
Ep 79 : Neeraj Bassi on Changing Paradigms of Building Brands - From Brand Idea to Brand Conversations
What are the changing paradigms of building brands over last two decades? How can brands influence the narrative & drive conversations  in today's world ? How do the marketing & advertising campaigns of today differ from 360 degree campaigns of yesterday ? How has the role of brand strategic planning  evolved in today's world? Neeraj answers the above questions and many more, as he lays down the agenda for building brands in today's digital world. Neeraj Bassi is a strategic marketing advisor with 25 years of experience. He has been a brand strategy leader, and has been part of  top advertising (Ogilvy, JWT & McCann) & market research (TNS, NFO, IMRB) networks .  Till recently he was the Group Chief Strategy Officer of Havas Group, India.  He is a MICA graduate.  Email him at neerajbassi @gmail.com Connect with him on Linkedin linkedin.com/in/neeraj-bassi-438620a Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index  00:00 Preview & Introduction to Neeraj 03:26  The Brand Idea Paradigm 08:33 The Brand Ideal or Purpose Paradigm  14:06 The Brand Interaction or Conversation Paradigm 25:25 How can Brands Influence Narrative 35:05 Brand Campaigns of Today vs Yesterday 44:17 Challenge for Brand Strategic Planning in Today's World 47:52  Personally Speaking with Neeraj - Rapid Fire Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #brandideal #brandinteraction #brandconversations #customerengagement #brandpurpose #integratedcommunicationcampaigns #brandingstrategy #marketingcampaigns #digitalbranding #Campaignplanning #Digitalbrandbuilding #branding101 #brandmanagement #brandstrategyprocess #brandvision
51:36
June 16, 2022
Ep 78 : Dr Rachel Lawes on Using Semiotics Analysis in Marketing Communications, Advertising & Retail
How should marketers use Semiotics to achieve consumer insight for brand growth ?  How to use  Semiotics in Retail to boost sales ? How to use the Semiotic Process - Bottom-up Semiotics vs Top-down Semiotics  Approach ? What are the top three future trends using Semiotics Analysis ? What are the five emerging codes post pandemic ? Dr Rachel answers the above questions and many more as she takes us into the fascinating world of semiotics, when applied to marketing & business.  Dr Rachel Lawes is a social psychologist specializing in the interface between individuals and consumer culture.  Dr Rachel Lawes is the author of two ground-breaking books on the business applications of semiotics -  ‘Using Semiotics in Marketing’ (2020)  &  ‘Using Semiotics in Retail’ (2022) . The books are  available worldwide from Amazon and Kogan Page. Dr Rachel’s has spent most of the last 20 years supplying semiotics to brand owners and marketers around the globe. She is a prolific writer and a familiar, trusted expert in the global semiotics community. Rachel is a Fellow of the Market Research Society. Please visit her  website at https://lawes-consulting.co.uk/ Please connect with her on Linkedin https://www.linkedin.com/in/rachellawes/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Introduction & Preview to Rachel 02:24 How Semiotics Can Help in Marketing- Jam Store 11:45 The Method & Process of Semiotics - Unilever Example 15:15 Semiotics in Retail - Top Three Insights to Engage Shoppers 19:55 Allowing the Shopping to Support the Experience - Natural History Museum, London 22:40 The Future of Malls - An Arena for Self Improvement 25:20 Bottom Up & Top Down Semiotics Process 34:00 Application of Semiotics to Future - Top Two Trends - Attention Economy, Creator Economy 39:36 Five Emerging Codes in Post Pandemic World  44:45 Case for Semiotics for Marketers 48:58 Rapid Fire - Personally Speaking with Rachel  52:41 Connect with Rachel Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/
55:37
June 10, 2022
Ep 77 : Chris Gray on Busting Myths of Consumer Psychology in Marketing
What motivated you to start busting consumer psychology myths? Why do you think it's so important?  What are the consumer psychology  myths and how did you bust the following myths? Consumer psychology is changing rapidly  Shoppers don't think ! Consumers' attention spans are shorter than those of goldfish! We can accurately identify consumers' emotional states by scanning their faces Chris talks about in detail about the above & other myths as he shares his experience of customer psychology. Chris Gray is the Founder & CEO of 'The Buycologist' . Chris has extensive consumer behavior and retail strategy expertise. For more than two decades, he has empowered brands and retailers to engage more effectively with target shoppers to solve business challenges, identify opportunities for growth, and create compelling customer experiences.  Please visit him at www.thebuycologist.com Email him at chris.gray@thebuycologist.com Connect with him at https://www.linkedin.com/in/drchris/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Chris 02:20 Ever changing Nature of Consumer Psychology 05:24 The Need to Bust Consumer Myths 07:21 Myth 1 - Consumers are changing, everything is different 14:50 Myth 2 - Insights have to be fresh & new 17:58 Myth 3 - Shopper's Don't Think 27:53 Myth 4 - Consumer Attention Spans Are Less Than Goldfish 36:17 Myth 5  - Identify consumers' emotional states by scanning their faces 42:10 Talent Show by Chris 43:35 Rapid Fire - Personally Speaking with Chris 48:00 Connecting with Chris Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #consumerscience #consumerinsight #consumermotivation #customerattention #consumerbehaviour #consumerculture #marketingpsychology #customerbehaviour #customerinsight #consumerattitude #customerunderstanding #marketing101 #consumerattitude #Consumermotivation #consumertrends
49:33
May 29, 2022
Ep 76 : Tomer Hen on D2C Brand Building Strategies & Energizing Entrepreneurs
What is most critical for creators & D2C brands to succeed?  How to launch a supplement brand in 2022 ? How to launch a D2C e-commerce brand & leverage Amazon ?  Tomer Hen answers the above questions as he talks about energizing entrepreneurs & powering D2C brands . Tomer Hen is the Founder & CEO, Mobco Media &  SIIZ. Tomer Hen is a serial entrepreneur with over a decade of experience in the Digital Marketing industry. During this time, he founded the first mobile marketing school in Israel, created the first Israeli Mobile Marketing Summit, and has spearheaded notable campaigns with leading fortune 500 brands, including Amazon, Audible, and Mastercard.  Please connect with Tomer at Linkedin https://www.linkedin.com/in/tomer-hen/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com 0:00 Preview & Introduction to Tomer  2:02 Key Success Factors for Building a Brand for Creators, Startups  5:18 Launching a Nutrition Supplement Brand - SIIZ  13:24 Relevance of Nutrition Brand for Entreprenuers  22:12 D2C Brand Strategy & Role of Amazon  26:09 Rapid Fire -Personally Speaking with Tomer  27:30 Connecting with Tomer Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/
28:55
May 20, 2022
Ep 75 : Oliver Palmer on Martech Stack - A/B Testing & Data-Driven Experimentation At Scale
What is A/B testing & what are some use cases from your work experience ? What are the cultural barriers and why do most companies struggle to scale their A/B testing programs ? What are the best practices of A/B testing & how to build business experiments that get maximum impact ? What is the role of qualitative user research in helping improve A/B Testing programs? Oliver Palmer answers the above questions & many more. Oliver Palmer, is an Experimentation Practitioner and a Conversion Rate Optimisation Consultant.Oliver works with organisations to demystify experimentation and the MarTech stack and better understand how to integrate with the bigger organisational picture. Oliver's Website - https://www.oliverpalmer.com/ Oliver on Linkedin - https://www.linkedin.com/in/ollee/ Oliver on Twitter - https://twitter.com/ollee Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Oliver 02:50 Introduction to A/B testing & Use Cases 15:07 Cultural Barriers & Why Companies Struggle with A/B Testing 18:45 Three Imperatives for A/B testing 25:00 Use Case of A/B Testing - Risk Mitigation for UK Telco Group 29:20 Qualitative User Research In Data-Driven Experimentation 32:45 Rapid Fire - Personally Speaking with Oliver 36:31 Connect with Oliver Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #martechstack #abtesting #conversionoptimization #martechtools #conversionrateoptimisation #conversionrateoptimization #datadrivenmarketing #datadriventesting #marketingtechnology #landingpageoptimization #conversionoptimizationstrategy #websiteconversionoptimization #internetmarketing #abtestingcasestudy #marketing101
37:47
May 12, 2022
Ep 74 : Arun Iyer on Building Indian Unicorn Startups Brands of Tomorrow- Byju's, Wakefit, Tata 1mg
How Wakefit ,a D2C Brand, was built from scratch  primarily using content marketing ? How are unicorns  like Byju's  &  Tata 1mg  being built as long-lasting brands of tomorrow ? What is business model of  Spring Capital to position itself as a  skin-in-the-game marketing consulting firm ? Arun answers the above questions and more as he talks about case studies of building unicorn startup brands, and making the brand a 'moat'. Arun Iyer is a Founder and Creative Partner at Spring Marketing Capital. In his previous avatar he was the Chairman & Chief Creative Officer at Lowe Lintas India.  Please connect with Arun on Linkedin https://www.linkedin.com/in/arun-iyer-1b155312 Email Arun at aruniyer@springmarketingcapital.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  00:00 Preview & Introduction to Arun 02:29 Spring Capital Business Model  06:32 Building Enduring Brands 10:19 Wakefit Case Study - Building Unicorn Brands 27:18 Byju's Case Study - Building Unicorn Brands 38:04 Tata 1mg Caselet 40:54 Rapid Fire - Personally Speaking with Arun 43:21 Connecting with Arun Iyer Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #wakefitmarketing #startupmarketing #Indianstartups #tata1mg #digitalmarketing #marketing101 #wakefitmattress #indianunicornstartups #d2brands #byju #byjus #startupmarketingstrategy #startupmarketingplan #startupbrandpositioning #byjusbranding
45:13
May 04, 2022
Ep 73 : Troy Campbell on Using Behavioural Science of 'Cool' & Storytelling to Power Innovative Brands, Business & Design
What is the science of 'cool .? How would you use these principles to ‘design cool’ for a client ?  At On Your Feet, you've been asking your clients at Nike, Intel, P&G, about what their people’s biggest current and future needs are. What are the six major themes that have arisen?   What is the  science behind some of one’s best known and most beloved stories ?  Troy talks about the above questions and many more as he takes you on an inspirational journey to understand what makes something 'cool' or makes a story tick.  Troy Campbell is Chief Scientist at On Your Feet.  He is also a Founder at Scientific Mind, Artistic Heart. Visit Troy's Website at https://www.troy-campbell.com/ Connect or Follow him on Linkedin https://www.linkedin.com/in/troy-campbell-5a813811/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com 00:00 Introduction to Try & Preview 02:41 Scientific Mind, Artistic Heart 07:38 The Science of 'Cool' 22:54 People's Biggest Current & Future Needs  27:39 The Science of Story 43:54 Talent Show -  'Jagged Edge' Song by Troy 42:46 Rapid Fire- Personally Speaking with Troy 48:21 Connect with Troy  Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #brandstorytelling #coolbrands #Innovativebrands #innovation #creativebrands #branding #troycampbell #brandstorytellingstrategy #storytellingmarketing #neuroscience #consumerscience #neuromarketing  #storytellingforbusiness #storytellinginmarketing #whatiscool
50:36
April 28, 2022
Ep 72 : Ben Worthen on Content Marketing Strategy & Brand Storytelling - Creating an Editorial Sub-Brand
Why companies should invest in brand storytelling and how to do it right ? How to overcome the cultural and organizational obstacles to doing content marketing well? Half the money  spent on content may be wastes . How does one change that ? What are the  content marketing metrics that really matter ? Ben answers the above question and many more & teaches marketers what they can learn from journalists. Ben Worthen is CEO of Message Lab, an award-winning agency that combines journalism, data and design to craft content and create experiences that get real results.  Ben developed his storytelling and investigative savvy working as a journalist for 13 years, winning many national awards for news and feature writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. Current and former clients of Message Lab include Facebook, Google, GoDaddy, ServiceNow, Elastic, and Silicon Valley Bank. Connect with Ben on Linkedin : https://www.linkedin.com/in/benworthen/ Visit Message Lab  : https://messagelab.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com 00:00 Preview & Introduction to Ben Worthen 02:20 Anti-Advertising, Engaging with Ideas, Not With Products 18:33 Case Studies of Creating Engagement with Ideas 22:44 How Engagement Translates into CTA 24:52 Organizational Challenges to Content Marketing 31:07 Brand Marketing Campaign v& Content Marketing 33:41 Creating an Editorial Sub-Brand - Helping Humans 38:55 Human Stories - Digging Deeper vs Analyzing Data 44:33 Rapid Fire - Personally Speaking with Ben Worthen 47:35 Talent Show -Singing while Gargling 48:20 Connect with Ben Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #contentstrategy #Contentmarketingstrategy #contentmarketing  #contentmarketingtips #contentcreation #contentcreationstrategy #benworthen #messagelab #websitecontent #websitecontentideas #contentmarketing101 #websitecontentstrategy #contentwriting #marketingcontent #brandcontentcreation
49:47
April 21, 2022
Ep 71 : Dr Felicity Heathcote-Márcz on Ethnographic Approach for Understanding Consumers, Technology & Cultural Design, Cyborgs
When & Why we should use Ethnography to Understand Consumers ? What were the insights from the study of anthropological approach to understand how humans are using intelligent mobility technologies like autonomous vehicles ? Why you need an ethnographic approach to understand the intersection of technology & cultural design ? Why understanding cyborgs is essential to understanding humans? Felicity answers the above questions and more, as she conducts a masterclass on application of ethnography for behavioural research. Dr Felicity Heathcote-Márcz is the Head of Behavioural Research at CDS, UK. Felicity has led and carried out behavioural research projects for large public and private sector clients utilizing ethnographic research methods along with other mixed methods approaches to achieve operational and customer-focused findings and results. Connect with her on Linkedin https://www.linkedin.com/in/felicityheathcotemarcz/ Connect with her on Twitter - https://twitter.com/sharpsister Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com 00:00 Preview & Introduction to Dr Felicity Heathcote-Márcz 03:30 Why & When to Use Ethnographic Research ? 12:43 Ethnography Peeking, Time Needed for Studies 17:52 Ethnography for Early Predictor of Change 21:45 Insights from Atkins UK Mobility as a Service Study 25:50 Understanding Technology & Cultural Design 31:33 Are we all Cyborgs? 36:56 Monsters, Super Heroes esp. Wonder Woman 42:37 Rapid Fire - Personally Speaking with Felicity 45:48 Talent Show 46:48 Connect with Felicity Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #ethnographyresearch #marketresearch #ethnographicresearcher #qualitativeresearch #Ethnographyqualitativeresearch #ethnographicresearchdesign #Behaviouralresearch #context #whatisethnographicresearch #culturaldesign #Immersivemethodology #marketing #Immersiveresearch #Observationsinresearch #cyborgs
48:30
April 14, 2022
Ep 70: Prashant Kumar on Marketing 4.0 & Digital Transformation. Case Studies of Nippon Paints, Carsome Marketplace
What is Marketing 4.0 in action ? How traditional models lie broken, and the new models remain either undefined or are in a state of perpetual flux?  What is your approach to Digital Transformation ? Can you share case study on digital marketing & transformation from your work at Entropia with top company. in the APAC market helping create demand and design their customer experience ?  Can you share a case study of how you have mentored  successful unicorns in South-East Asia? Prashant Kumar or PK, answers the above questions and more as he talks about the disruption brought about by data and technology that has created a wide chasm between marketing strategy and what really works in the marketplace.Prashant Kumar is the Founder & Senior Partner at Entropia - part of Accenture Interactive. Connect with PK on Linkedin  - https://www.linkedin.com/in/prashantkumar2006/ Email PK at  hereispk@yahoo.com Check out his book on Amazon https://www.amazon.in/Made-Future-Story-Marketing-Content/dp/0670096245 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/
42:52
April 07, 2022
Ep 69 : Rachel Lindteigen on Why Search Engine Optimization is Better Than Facebook Ads - SEO Strategy, Tools, Tips
SEO works better than Facebook ads & it's easier. How ? How do I make sure that buyers find my business & not my competition when searching online? How do I rank for a keyword? How do I nurture an audience using my blogpost until they are ready to buy  ?  How do I write content my audience wants to read that the search engine still likes? Rachel answers the above questions & more as she talks about the  Search Engine Optimization Fundamentals & Strategies . Rachel Lindteigen is an SEO & Content Marketing Expert. Rachel is  President and Founder of  Etched Marketing.  Connect with Rachel :  https://www.linkedin.com/in/rachel-lindteigen/ Rachel's Website : https://www.etchedmarketing.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com 00:00 Preview & Introduction to Rachel 03:28 What is SEO & How it Helps Businesses 05:01 SEO is a Revenue Generating Machine 08:46 Why SEO is Far Better than Facebook Ads 12:43 How to Get Ranked Higher on a Keyword 18:51 Role of SEO Across the Sales Funnel 24:26 How to Write a Blog that People Read 28:15 Blogging Content Strategy 29:50 Getting Topic Ideas, Google Suggested Search 32:13 Best SEO Tools, Keyword Research Tools 35:00 SEO Trends -Quality Content, Video & Audio on Website 36:29 Rapid Fire with Rachel - Personally Speaking 39:43 Connect with Rachel Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #SEOTips #seostrategy   #seotutorial #SEOtools #SEOexpert #SEORankingFactors #seokeywords #searchvolume #SEOContentWriting #SEOTechniques #SEOGoogle #SEORanking #SEOBestPractices #keywordsresearch #seokeywords
41:23
April 01, 2022
Ep 68 : Melina Palmer on Unlocking Consumer Decisions with Behavioral Economics, the Brainy Business Way
How does the brain work ? The analogy of Elephant & Rider What are nudges, and why the default option  works ? How does partitioning work & how does putting in blocks create a new decision ? Why marketers should evaluate  the hot, cold empathy gap in the way that consumers make decisions?  Why marketers should be thoughtful about a behaviour change challenge ? How to apply the concept of framing to design messages differently ? How to apply the concept of anchoring to marketing - pricing, promotions etc ?  Melina answers the above questions as she advises marketers & businessmen to be thoughtful .Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business, has downloads in over 160 countries. Melina worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. She is the author of  a book "“What Your Customer Wants and Can’t Tell You".  Visit Melina's Website at https://thebrainybusiness.com/ Connect with Melina on Linkedin  https://www.linkedin.com/in/melinapalmer/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com The Podcast Index 0:00 Preview & Introduction to Melina 3:30 How does the Brain Work - Elephant Rider Analogy 7:04 The Concept of Nudges; Why Default Works 11:11 The Brain as a Smartphone 14:51 The Concept of Partitioning  17:23  Hot, Cold Empathy Gap in Decision Making 20:27 Marketers Should Be Thoughtful About Behaviour Change 23:55  Applying Behaviour Science esp. to  Market Research 32:43 Concept of Framing & Designing Messages Differently 36:25 Concept of Anchoring & Relativity applied to Pricing, Promotions 40:32 Brand is a Memory & Story Telling 43:30 Rapid Fire - Personally Speaking with Melina 48:45 Connecting with Melina Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #neuropsychology  #whypeoplebuy #consumerscience  
50:07
March 24, 2022
Ep 67 : Ekta Dutta on BIBA India Marketing Strategy - Indian Ethnic Fashion Brand Story
How did the campaign #ChangeIsBeautiful really disrupt the fashion industry ?  What were the key insights behind the campaign & the marketing goals?    What is the origin story of BIBA as a brand & the key success factors that helped it scale up?   What is product innovation strategy of BIBA & how does it remain relevant  esp. in smaller towns?   How is BIBA doing influencer marketing & using macro, micro influencers ?   What does being an 'Ethnic Indian' brand mean & how does it manifest itself ? Ekta Dutta  answers the above questions as she talks about a pioneer ethnic brand BIBA, which has many firsts in the area of Indian ethnicwear marketing & brand-building. Ekta Dutta is Head Of Marketing at BIBA Apparels Private Limited. Ekta has over 15 years of experience across categories with a passion for understanding consumers and translating the knowledge into actionable results that lead to demand generation & increase in revenue. Connect with Ekta on  Linkedin - https://www.linkedin.com/in/ekta-dutta-7175a621/ Email her at ektadutta@gmail.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com 0:00 Preview & Introduction to Ekta  2:15  Disruptive Fashion Campaign #ChangeIsBeautiful  9:36 Pioneer Story of BIBA & Key Success Factors for Rapid Scale Up  13:00 Product Innovation Strategy of BIBA - Brand for 3 Generations  18:00 Strategy for Penetrating Small Towns  20:25 What's Changing in Ethnic Fashion esp. After Onset of Pandemic  24:43  Posturing & Showcasing Collections vs Meaningful Branding  27:45 Influencer Marketing Strategy, Beats of BIBA song  32:14 New Styles BIBA is Launching  33:27 Being an Indian Brand ; Brand for Occasions  38:00 Rapid Fire - Personally Speaking with Ekta  41:00 Connecting with Ekta Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/   #bibamarketingstrategy #bibamarketinghead #Biba 
43:30
March 16, 2022
Ep 66 : Gautham Vadakkepatt on Retail Transformation,Sustainable Retailing, Responsible Marketing
Can advertising benefit women’s development? Could you share few insights with  our audiences from your paper? How is 'Centre for Retail Transformation'  supporting retailers esp. startups, SMBs. What is  role of technology and data in retail transformation ? What is the path forward for Sustainable Retailing ? Could you share with our audiences some actions, challenges as well as mechanisms retailers can utilize to  enable this  What are the top two  Retail Trends to watch out for in 2022?   Gautham answers the above questions, as he talks about transforming retail . Gautham Vadakkepatt is an Associate Professor| of Marketing at George Mason University - School of Business . He is also a Founding Director of Center for Retail Transformation & a Top Retail Influencer. Please Connect with Gautham on https://www.linkedin.com/in/gauthamvadakkepatt/ Please Email Gautham on gvadakke@gmu.edu Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com The Conversation 0:00 Preview & Intro to Gautham  01:23 Paper on Women's Development & Advertising   09:53 Centre for Retail Transformation- Supporting SMB Retailers & Startups  16:47 Shop Local & Strengths of Neighbourhood SMB Retailers  24:09 Way Forward for Sustainable Retailing  31:02 Top Two Game-Changing Trends in Retail   36:31 Rapid Fire - Personally Speaking with Gautham  41:32 Connect with Gautham Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #retailtransformation #sustainableretailing #responsiblemarketing
43:39
March 03, 2022
Ep 65 : Patrick Fagan on Using Neuroscience & Behavioral Economics to Turn Minds Into Money
How can you use person’s digital footprint to identify their personality, and  predict future behaviour ? What is the secret behind engagement of Tiktok & personalization of Spotify ? How nudging has been used effectively by UK Government in promoting Covid Vaccination ? Six powerful nudges packed into one short sentence ? Patrick answers the above questions and gives us a peek on application of neuroscience for understanding minds, optimizing messaging and nudging behaviour. Patrick Fagan is Co-founder and Chief Science Officer, Capuchin Behavioural Science. He is a consultant, lecturer, author, public speaker. Patrick was Lead Psychologist at Cambridge Analytica for  until the company went into administration. Patrick's Linkedin -https://www.linkedin.com/in/pfagan87/ Patrick's Website -https://www.patrickfagan.co.uk/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com 0:00 Preview & Introduction to Patrick 02:45 Why Cute Sells 04:19 How Irrational Are We & How Little of Our Thinking is Conscious 08:06 Grabbing Attention, Making Choices ; Cocktail Party Effect 12:58  How We Will Die -Using Media Consumption to Predict Behaviour 15:04 Using Face Shape to Predict Personality 17:43 Digital Footprints & Principle of Thin Slices 20:30 How Spotify is using AI to Personalize Our Music 22:39 Secret Technology Insights Behind Tiktok 25:34 Matching Brands/NFTs to Tiktok Influencers 27:49 Understanding Minds to Optimize Marketing Messaging 32:15 Book Hooked - How to Grab People's Attention 35:40 How UK used Nudging to Encourage Vaccination 38:35 Why is UK the Hub of Behavioural Science 40:15 Watch-outs to Minimize Being Influenced/Manipulated 42:38 Rapid Fire- Speaking Personally with Patrick 44:48 Connecting with Patrick Fagan Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #neuropsychology #neuroscience  #consumerscience  
45:39
February 24, 2022
Ep 64 : Aniruddha Khandekar on Brand Strategy on Asian Paints, Livon Marico ; Consumer Insights on Gen Z, Alpha & Millenials
Asian Paints is one  of the brands that’s built India.  What are the key success factors, brand building best practices from the journey ?  How is  Brand Livon from Marico, a great example of category creation? What are  some  insights  amongst emerging consumer segments  (Millennials, Gen Z, Gen Alpha) ?   Aniruddha answers the above questions and more as he shares his learnings from 18 years of advertising, media and digital. Aniruddha Khandekar is Marketing and Brand Communications Expert who has been a senior management brand strategy lead at Leo Burnett, VMLY&R & Ogilvy. Please connect with him on Linkedin https://www.linkedin.com/in/aniruddha-khandekar-047b873/ .  Email Aniruddha at aniruddha.khandekar@gmail.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.Website : www.jasravee.com #asianpaintsmarketing  #livonhairserum  #brandstrategy #branding101 #wahsunilbabu #Communicationcampaign  #asianpaints #marketingstrategies #asianpaintsad #advertisingstrategy #brandingstrategy #asianpaintsbusiness #livonmarico #generationalpha #generationalphapredictions
47:53
February 17, 2022
Ep 63 : Jennifer Clinehens on Growth Hacking Marketing Using Behavioural Science & Psychology, Creating a Customer Experience that Sings !
How do we use Nobel prize-winning science to predict the choices your customers will make?  How behavioural science can help in understanding customer decision  making  process ? What’s the C.H.O.I.C.E model ? How do we design choice environment that gets people to buy ? How do we apply behavioural science to construct a customer experience that sings ?   Jennifer answers the above questions and many more as she explains how psychology and behavioural science can be used to understand customer choices and propel business growth. Jennifer Clinehens is the Founder and MD of Choice Hacking. Her career started as a professional classical musician, then she became a marketer and now is an entrepreneur & content creator. Her book, Choice Hacking, was recently named one of the "Best Behavioral Psychology Books of All Time" and "Best New Behavioral Psychology Books To Read In 2022" by Book Authority. You can visit Jennifer's website - choicehacking.com  Or connect with Jennifer at Linkedin - linkedin.com/in/jenclinehens Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at jasravee.com, Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com 00:00 Preview & Introduction to Jennifer  02:30 - Customer Decision Making -  Irrational, Propensity for Taking Mental Short-Cuts  09:40 Customer Experience & Journey Mapping, Peak-End Rule  20:25 Messaging & Consumer Journey - Examples of McDonald, Disney  27:13 The C.H.O.I.C.E Framework - Choice Hacking for Growth  30:20 Disney and Kodak Case Study 44:45 Choice Architecture, Choice paradox   49:40 Rapid Fire - Personally Speaking with Jennifer (Jen)  52:48 Connect with Jennifer Jennifer explains that customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, customer actions often appear random on the surface. Jennifer uses the  CHOICE framework  to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences. Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.Website : www.jasravee.com #choicehacking  #neuromarketing  #behaviorscience
54:13
February 09, 2022
Ep 62 : Luis Roy on Design Thinking Process & Case Study - Healthcare Innovation At Work @ Dr Reddy's Laboratories
What is Design Thinking  & Why has Design become so important ?  What are the Best Practices for Design Thinking ? A case study at Dr Reddy's ? What are the Stages of Design Thinking Process? Luis answers the above questions and many more as he takes as on a fascinating journey of the principles and application of Design Thinking. Luis Roy is Executive Vice President, Studio Head - Design and Innovation, Dr. Reddy's Laboratories.  Luis Roy is the Head of Studio 5b, the design and innovation hub, part of the innovation unit, of the global pharmaceutical company Dr Reddy's Laboratories. Please connect with Luis on https://www.linkedin.com/in/luisroy/   OR  you may email luis@drreddys.com  You can visit Studio 5b of Dr Reddy's Laboratories at https://www.studio-5b.com/ Or the Youtube Channel of Dr Reddys on  https://youtube.com/c/drreddys Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/    OR  email her at jasravee@theadiva.com 00:00  Preview & Introduction to Luis 02:35  What is Design Thinking ? 08:45 Why has Design become so important ? Focus on Human centred Experience 16:31 Best Practices for Design Thinking 20:41 Design Thinking as practiced at  Dr. Reddy’s : A Case Study 34:25  Stages of Design Thinking Process 47:50 Design Thinking and Intrinsic Values 49:00 Rapid Fire - Personally Speaking with Luis 53:00  Connect With Luis Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.Website : www.jasravee.com #designthinking #designthinkingprocess #designthinkingmindset 
55:06
February 03, 2022
Ep 61 : Ambi Parameswaran on Evolution of Indian Advertising & Indian Consumer Over 50 Years - Ambi Parameswaran on Nawabs, Nudes & Noodles
This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, society and consumers in the last fifty years and answers questions like How has Indian advertising by various categories like Life Insurance, Home Paints  evolved over the years ? What is story behind the iconic Hari Sadu ad by Naukri ? How does it reflect on changing attitudes to jobs, workplace etc. ? What is the story of the evolution of Amul as a brand, and its mascot ? What are the lessons it has for marketers? How is the 'Indian Man' as a segment changing? How do campaigns like 'Share the Load' mirror this ? What are the societal trends for 2022, in a COVID as an endemic world ? Ambi M G Parameswaran is a Brand Coach, Brand Strategist and Founder Brand-Building.com a Brand Advisory.In a career spanning 35+ years Ambi has helped build numerous brands including Digene, Brufen, Santoor Soap, Sundrop Cooking Oil, TCS, ICICI Bank, Wipro, Indica Cars, Zee TV among others. He served as VP, then as CEO of FCB Ulka from 2003 to 2013. Please connect with him on Linkedin https://www.linkedin.com/in/aparameswaran/     OR  visit his website http://brand-building.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/    OR  email her at jasravee@theadiva.com 00:00 Preview & Introduction to Ambi 01:46 Evolution of Life Insurance Advertising in India Over The Years 09:24 Evolution of Home Paints Advertising in India Over The Years 14:34 Iconic Hari Sadu Naukri Ad ; Jobs, Attrition, Culture in India 22:15 Amul Advertising Over The Years;  Amul Girl As a Mascot 31:10 Men As a Consumer Segment;  Share The Load 39:50 Consumer Trends of 2022 in a Post-Covid World 44:00 Rapid Fire -Personally Speaking with Ambi 46:05 Connect with Ambi Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.Website : www.jasravee.com #indianadvertising  #indianbrands  #indianads
48:21
January 19, 2022
Ep 60 : Holly Fisher on StoryBrand Marketing Framework for SMEs - Clear Marketing Messages Builds Effective Sales Funnel
What does it mean to have a clear marketing message? Why is a clear message so  important for businesses? What is StoryBrand Framework ? What are some ways businesses can clarify their message?  What are some common mistakes businesses make on their website?  Why is email communication an important piece of a sales funnel?  Holly answers the above questions and more as she asserts that businesses that clarify their message and build a sales funnel thrive in the marketplace. Holly Fisher is the Founder & CEO of Fisher Creative. Holly explains the StoryBrand framework that believes that even if you have the best product in the marketplace, you will lose to a competitor’s inferior product if they communicate more clearly. Please contact her on Linkedin https://www.linkedin.com/in/hollyannfisher/    OR email her at holly@fisher-creative.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/    OR  email her at jasravee@theadiva.com 00:00 Preview & Introduction to Holly 01:28 How to Clarify Marketing Messages 06:01 Common Mistakes Businesses Make on Their Website 11:53 Sales Funnel & Role of Email 18:21 Seven Elements of a Sales Funnel 21:31 Brand Story as a Sense Making Device 25:14 Rapid Fire - Personally Speaking with Holly Holly talks about why businesses that clarify their marketing message and build a sales funnel thrive in the marketplace. For a  business or organization to stand out in the noise, they have to be very clear in communicating what they  have to offer.Businesses need to have a one-line message or story that they need to communicate to be relevant to their customers. Even if they have the best product in the marketplace, they will lose to a competitor’s inferior product if the competitor communicates more clearly.   Business needs to be the guide, the business is not the hero of the story.  The role of the business is to solve a customer's problem,  help them be successful, help the customer be the hero. So one mistake businesses make in their communication and on their website is talking too much about themselves. Once one has a clear brand story and a  brand message it is really important to ensure that the message can can flow through everything else that a business is doing. The rest of that sales funnel is going to include what we call a one line story or the elevator pitch. The business needs  a proven, repeatable plan for capturing leads and then converting those leads to customers.And then also part of that sales funnel is going to be some sort of lead generating tool or lead magnet. So a free PDF guide, a free video series ,or anything of value which can be provided to prospects in exchange for their email address. Email communication is a really important piece of the sales funnel. Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.Website : www.jasravee.com #storybranding #brandstorytelling #marketingcommunication
28:14
January 12, 2022
Ep 59 : Ashish Mishra on ACKO Insurance Marketing Case - Digital Disruption of General Insurance in India , Insuretech Consumer Insights
How is ACKO disrupting the  general insurance category in India, one city at a time ? What are the challenges and advantages of having a digital platform insurance business?  What has been ACKO's  Marketing Strategy ?  Insurance sector marketing communication is very different from the route  ACKO has taken. What were the key objectives and  insights that were leveraged for different campaigns ? Ashish answers the above questions and many more as he takes us into a fascinating world of ACKO's business and marketing strategy. Ashish Mishra is the EVP Marketing  for ACKO. Ashish is a MICA graduate with 18 plus years of Brand building and Marketing.Please connect with him on Linkedin - https://www.linkedin.com/in/ashish-mishra-mktgathsbc/ or Email him at ashish.mishra@acko.com Please visit his company ACKO- https://www.acko.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/  Email Jasravee at jasravee@theadiva.com 0:00 Introduction to Ashish & Preview 1:24 Technology Company Solving for Insurance- How ACKO disrupted Insurance  6:34 ACKO Value Proposition - Pricing, Customization, Ease etc. 11:50 Delivering 10x Customer Experience 14:43 Challenges in the Journey - Bad Apples, Multiple Cities 20:32 Amazing Customer Story & Value of Cross-Selling & High LTV 23:30 Marketing Campaigns of ACKO - Octopus, Arshad Warsi & Murthy 31:02 ACKO Marketing Setup- Team Structure, Objectives, Roles 33:10 Integrating the Brand with Sport, Music & Culture 36:27 Think & Act  Local 38:13 Customer Definition 39:44 Rapid Fire- Personally Speaking with Ashish 41:47 How to Connect with Ashish Ashish talks that one should only startup if one can provide  10X experience, 10X better experience than what consumers are getting right now. Insurance as a category was boring and staid, so when the customers go and buy car insurance from the app, it is so much smoother, sleeker, and greater experience, it is designed for the people who live in 2020s. ACKO has thought through the whole customer journey from discovery  to claim renewal and made it super super customer centric. The ACKO team spends a lot of time deliberating "Should we OR should we not add another step into this consumer journey?" And as a marketer Ashish found it really refreshing to realize that 'I'm not the only guy in this room is the voice of the customer'.  Ashish believes that the fundamental difference comes from ACKO's beliefs - 'We don't think of us just as an insurance company, we it's primarily a tech company'. ACKO is a tech company, which is trying to solve the problem of insurance through technology. Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.Website : www.jasravee.com #insuretech  #ackoinsurance #growthmarketing
43:07
January 05, 2022
Ep 58 : Matt Wallaert on the Science of Behaviour Change- Framework, Application (Advertising, Market Research), Characteristics, Ethics
How the cycle of behavioural strategy, insights, design, and impact evaluation can help us build products and services that change behaviour ?  How do you react to perception change vs. behaviour change esp. from the lens of advertising ? What would your advice be to Market researchers esp. qualitative researchers (already conducting ethnography) if they are keen on becoming behavioural scientists? How can behavioural science change the world ?  Matt answers the above questions and many more as he talks extensively on behaviour science and his mantra of "Behavior as an outcome, science as a process." Matt Wallaert is the Head of Behavioral Science at frog (a Capgemini company) where he is the Executive Director of Behavioral Science. He focuses on helping organizations build their own applied behavioral science capabilities.Please just email him directly at matt@mattwallaert.com or use bit.ly/MattWallaertMeet to schedule a call slot. You can buy his book 'Start at the End: How to Build Products That Create Change' at Amazon  on any other place where books are sold https://www.amazon.in/Start-End-Products-Create-Change/dp/0525534423 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com 00:00 Introduction to Matt & a Preview 01:40 Everyone can be a Behavioural Scientist 04:00 Cycle of Behavioral Strategy, Insights, Design, and  Impact Evaluation 10:54 Applying Behavioral Science to Market Research 16:18 Advertising - Belief/Perception Change vs. Behaviour Change 27:21 Intervention - Tangible or Intangible 29:40 Behaviour Science -Probabilistic vs Deterministic, Applied vs Academic 34:50 Behavior Science is an Optimistic Science, 'Can Change the World' 39:30 Ethics of Behaviour Science - Ethical Challenges & Checks 43:40 Rapid Fire-Personally Speaking with Matt 46:00 Matt's Book & How to Connect with him Follow Jagged with Jasravee on Social Media Website : www.jasravee.com Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.Website : www.jasravee.com #behaviorchange #behaviouralchange #behaviorscience
48:12
December 30, 2021
Ep 57 : Andrew Lees on New Product Development & Launch - Bringing Startup and D2C Business To Life & Go To Market Strategy
Why is having a strategy the most important thing you can do when starting any business? What is the role of market research when starting any business?  What are the key aspects to consider while making decisions on manufacturing?  What is the role of various elements in developing a great product ? Like product design, packaging Andrew Lees answers the above questions as he talks about various aspects of new product development and launch. Andrew Lees is  the Founder and CEO of Stoke Ventures, Co-Founder and CEO of Maholla Products, Inc.He is also  the co-host of the podcast, That Entrepreneur Life. Please connect with him on Linkedin - https://www.linkedin.com/in/aleesdesigner/ Please visit his podcast at  https://thatentrepreneurlife.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/  Email Jasravee at jasravee@theadiva.com 0:00 Introduction to Andrew & Preview to Show 1:23The Need for Strategy Before Product or Business Launch 3:12 Iterative Nature of New Product or Business Development 6:27 Role of Market Research in New Product Development 9:46 Go to Market Strategy & The Role of Platforms like Amazon  12:50 Decisions for Manufacturing the Product, Supply Chain etc. 15:11 Designing for Usability, the ‘WOW’ factor 18:16 Importance of Packaging 21:14 Rapid Fire - Personally Speaking with Andrew 23:53 Get in touch with Andrew. His feedback about JWJ Andrew believes that strategy is so important with any business launch. He believes that market research, understanding who your competitors are, who your audience are and clearly identifying what your value proposition is mission critical.  He  thinks that  a lot of entreprenuers  have a  great idea and they just go full speed ahead with it. Often they might not understand what their product is, or their services and who their core customers are.  Andrew thinks that it is also important to put together business and financial modeling. “So you understand that the numbers work out, and that you understand what your business model really is, like, how are you going to make money? What is the model for that? And and then what is your marketing and sales strategy to connect with your target audience, to connect your value proposition with your target audience that you identified”.  Andrew believe that your strategic plan is  “a living, breathing document. It's not like, like a traditional business plan, you might put it together might be dozens of pages, or whatever.And, you know, really, the idea is just to take it to a bank and get a loan, you prove to them that you have this idea and that you're backing it up with all this stuff. But I think even banks are probably seeing through that now. “  #newproductlaunch #entrepreneurlife #newbusinessventure Follow Jagged with Jasravee on Social Media Website : www.jasravee.com Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.
25:00
December 26, 2021
Ep 56 : Micheal Cheng on Making Video As Easy As Powerpoint- Supercharging Content Marketing, Thought Leadership & Branding
How Video Marketing Can Drive Sales and Revenue ? How is Lumen5 democratizing video content generation?  How has content marketing changed recently? What are the trends that you see?  How can brands create a thought leadership strategy? How Thought Leadership Content Can Build Credibility and Drive Pipeline  Michael answers the above questions and many more as he gives us fascinating insights on content marketing strategy, video marketing , thought leadership and his entrepreneurial journey. Michael (Mike) Cheng is the CEO and co-founder of Lumen5, an online video creation platform with over 800,000 users worldwide. The vision of Lumen5  is to democratize video creation so that anyone can easily produce engaging video content without prior video editing experience. Please connect with Michael on Linkedin : https://www.linkedin.com/in/michaelhsc Visit his venture Lumen5 : https://lumen5.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/  Email Jasravee at jasravee@theadiva.com 0:00 Preview & Introduction to Michael  1:35 Democratizing content with Lumen5  3:53 Magic of video content  & impact of storytelling on brand building  
8:15 Characteristics of an effective video  10:41 Repurposing long form content  
 13:25 Thought leadership and content management  15:59 Integration & Consistency across channels critical to brand building  19:50 : Crystal ball gazing- video content in 2030  22:53 Lumen5 value proposition and use case - blog to video 
 26:01  Key lessons as a serious entrepreneur 
 31:13  Talent Show by Michael 
 32:37 Rapid Fire - Personally Speaking with Michael 
 34:30 Connect with Michael Michael talks about Why The Blog is Dead. He also talks of an interesting way to create a content repurposing strategy using the aspects of this videocast. He also talks about content marketing and how content marketing has hanged recently and what are the trends that he sees. He also delves upon how  brands  can create a thought leadership strategy and how does that differ from content marketing. Michael also talks about Lumen5,  what it does, along with how someone can get started making videos on the platform.  Micheal also gives his views on how this video content space looks set to evolve over the next ten years, and we dive into the future of VR, and VR social media. Michael shares some of the challenges involved in a company that grows so fast, along with his experiences as a founder and any lessons he learned along the way. Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #contentmarketing  #videomarketing #marketingvideos
36:06
December 14, 2021
Ep 55 : Bitop Das Gupta of Grey Bangladesh on Purpose Driven Marketing Campaigns like UCB Agrobanking (Cannes Lions Winner Case Study), Grameenphone Telenor Campaign, Gen Z
How does the  world’s first solution to transform fresh fruits and vegetables into bank account and savings work ?  Could you share the challenge and insights that led to this campaign? What was its impact?  What are some of the emerging trends/ insights observed of GenZ consumer segment ? How can marketers leverage it ?  Bitop answers the above questions and many more as he talks about the very celebrated campaign by UCB Agrobanking  (Winner of Many Cannes Lions, APAC Grand Effie, Grand Prix at WARC for Asian Strategy) . Bitop Das Gupta is AVP & Strategic Planning Lead at Grey Group Bangladesh.  Please  connect with him at https://www.linkedin.com/in/bitopdasgupta/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/  Email Jasravee at jasravee@theadiva.com 00:00  Introduction to Bitop & Preview  01:25  Cannes Winner Case Study - AgroBanking by UCB and Shwapno  15:40  Grameenphone, Bangladesh- Brands Causing Positive Change   18:30  Segment Gen Z -Definition,  Insights, Trends  24:55 Rapid Fire - Personally Speaking with Bitop  27:53 Connecting with Bitop Over 33% of Bangladesh’s population are without a bank account and most of them are farmers. They live off the land, without  the ability to access credit or savings and are stuck in a vicious cycle of poverty due to the unfairness caused by the middlemen.  Now, inequality and poverty are often accepted as age-old parts of the society, impossible to change, but Project AgroBanking  challenged that and brought positive change in the perception and behavior of the unbanked farmers by letting them use their  excess produce as currency and turning fresh produce and vegetables into bank accounts and savings AgroBanking is a two-party platform where the currency to deposit into bank accounts is not hard cash, rather it’s the  fresh produce. To convert fresh produce into money, UCB partnered with Shwapno, the largest retail chain in  Bangladesh. Shwapno has stores in all the major urban centres and they already source fresh produce from the marginal  growers across the country.  Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #purposedrivenmarketing  #canneslions #meaningfulbrands
29:41
December 08, 2021
Ep 54 : Anuj Kumar on Affle India Business Model ,Entrepreneurial Journey, Digital Advertising Marketing Trends & Insights
What were the challenges in Affle's  entrepreneurship journey and how  did you resolve them ?  How did Affle  use the business model innovation of Cost Per Converted User (CPCU) to strongly differentiate itself and create a compelling value proposition for marketers? What are the key consumer trends that will impact digital marketing and advertising ? How did Affle use various mergers and acquisitions in enhancing its value proposition ?  What are the levers of India Growth Strategy and the role of 2Vs of verticalization and vernacularization ?   Anuj answers the above questions and many more as he takes us on an amazing ride on the  pivotal role he played in building & growing Affle. Anuj Kumar is the Co-founder, Chief Revenue & Operating Officer at Affle. He has helped forge important partnerships, integral to Affle’s business, thus helping Affle to become a leading Mobile platform company. Please connect with Anuj at  Linkedin https://www.linkedin.com/in/anujk/ Email - findanujkumar@gmail.com Twitter - https://twitter.com/anujkumar13 Please visit his company Affle at https://www.affle.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/  Email Jasravee at jasravee@theadiva.com Sarvajeet Dinesh Chandra is an occasional co-host of the videocast/podcast. He is the Founder Director at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Please connect with Sarvajeet on Linkedin at https://www.linkedin.com/in/sarvajeet/    Email  sarvajeet@theadiva.com 00:00 Preview and Introduction to Anuj Kumar 01:30 Starting up Affle -  Entrepreneurial Journey of Anuj & Affle 05:20 Entrepreneurship Lessons - Marathon Mindset, Embracing Change,  Path to Profitability 09:17 Business Model Innovation - Marketing as Revenue through Cost Per Converted User CPCU 13:25 Aligning the Value Proposition of Affle to Integrated & Blended Consumer Journey  17:38 Acquisitions or Partnering with Like-Minded Entrepreneurs or Co-Founders 19:04 Consumer Trends for Marketers 21:40 India Market - Characteristics,  Vernaculization through Video, Continuous Innovation through Device ID Algorithms 27:48  Fraud in Digital Advertising & Affle's mFaaS Fraud Detection & Prevention Programme 30:45 Developing Markets vs Developed Markets - Characteristics, Unit Economics, Entry Barriers 33:45 Building a Talent Pool of Co-Entrepreneurs or Co-Founders 41:43 Future of Digital Advertising - Delegated Commerce through Voice Assistants, Embedded Devices, IoT 44:55 Use Cases for Affle India - Blended Customer Journeys, Integration of Paid & CRM Channels 51:18 Rapid Fire - Personally Speaking with Anuj 54:10 Connect with Anuj Kumar Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #affleindia #digitaladvertising #customeracquistion
55:12
November 30, 2021
Ep 53 : Damian Rees on User Experience Research and Design -User Centred Design Process, UX Strategy, UX Insights & Trends
What is UX, user experience and what kind of user experiences does it include? Would unboxing also be part of UX?  What aspects of UX design can enable seamless experiences across devices? Does personalization enhance user experience? How do Spotify, Thread do it well ? What are the key future trends to watch out for in UX? Damian answers the above questions and many more as he talks about User Experience Design and helping businesses focus on users first and how they can design better interactions using new technology. Damian is an expert in UX research, product design, & psychology. Damian Rees is the UX Director for Europe at Ipsos (a global research company ) responsible for educating and empowering  teams to deliver top quality UX research and design work to clients globally. He has 22 years of experience in UX working with BBC, Burberry, and Financial Times.  Please connect with him on Linkedin https://www.linkedin.com/in/damianrees/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/  Email Jasravee at jasravee@theadiva.com Damian believes that UX is about making an experience easy, useful, and in some circumstances enjoyable for user. The thing that sets UX apart is the structured user-centred design process at the heart. Where users are the focus right from the start and any assumptions are validated and design ideas are tested iteratively. So when something launches, we already know users want it, need it, and can use it.A good user experience is about making it simple, fast, accessible, easy to understand, credible. He talks about his personal experience where he took his 7 year old to McDonalds and he ordered a happy meal for himself and his brother with no help from me. He just watched and felt it was such a great example of UX. If a 7 year old can walk up to something, interact, and complete a purchase then the experience has been designed well. The core differences between Customer Experience (CX) and UX is that CX is about the overall customer relationship – across multiple touch points. UX tends to be more about focusing on individual touch points at a time and designing the interactions between the customer and the business. Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #uxdesign  #uxresearcher  #userexperienceresearch
34:19
November 25, 2021
Ep 52 : Michelle Niedziela on Sensory Marketing, Neuroscience in Market Research - Applying Neuropsychology to Understanding Consumer Behavior
How do you use neuroscience in market research? How should various research techniques get combined to better understand how a consumer experiences  a product?  What is sensory footprint and brand harmony?  How do senses contribute to a congruent brand experience? How would this apply on online shopping experience ? Michelle answers the above questions as she takes us into a fascinating world of application of neuroscience in market research and sensory marketing. Michelle (Murphy) Niedziela, PhD is VP of Research & Innovation at HCD Research. She is a Consumer Behavioral Neuroscientist and Research Innovation Specialist. You can connect with Michelle at Linkedin https://www.linkedin.com/in/michelle-niedziela-phd-b581a712/   Email Michelle at mcmurphy.phd@gmail.com You can visit her company HCD Research blog at www.hcdi.net/blog  You can follow HCD Research on Twitter (@HCDResearchInc & @HCDNeuroscience), HCD Linkedin page is  https://www.linkedin.com/company/hcd-research/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/  Email Jasravee at jasravee@theadiva.com 0:00  Preview and Introduction to Michelle  1:31 Market Research Techniques incorporating Neuroscience 6:51 Application of Neuroscience in Market Research -Decision Making, Importance of Context, Action Standards 14:56 Sensory Marketing  - Sensory Footprint,  Incongruence decreases Purchase Intent 19:38 Online Sensory Marketing   22:42 Sensory Marketing in  E-commerce - Metaverse, Augmented Reality  27:05 Examples of Brands doing great Sensory Marketing 30:29  Effective Sensory Marketing - Collaboration of Marketing and R&D  31:54 Talent Show by Michelle - Argentine Tango 34:33 Rapid Fire - Personally Speaking with Michelle 37:00  How to Get in Touch with Michelle Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #sensorybranding  #neuroscience  #marketresearch
38:15
November 17, 2021
Ep 51 : Scott Jeffrey Miller On How To Become A Better Marketer By Learning From Marketing Mistakes. And Transformative Leadership Insights by Master Mentors.
What are ‘messes in marketing’ ? What is the most important quality to handle them ? How do we become a better marketing manager by learning from them ? What are the unique transformational leadership insights that we can learn from master mentors or some of the greatest minds ?  Scott answers the above two questions and more as he talks about two of his latest books- Master Mentors,  Marketing Mess to Brand Success. Scott J. Miller is a senior advisor on thought leadership with Franklin Covey. He was a Former CMO and EVP of Thought Leadership  at Franklin Covey. He is a best-selling author of first book, Management Mess to Leadership Success, and a WSJ best-selling author of the second book, Everyone Deserves a Great Manager. Connect with Scott at https://www.scottjeffreymiller.com/ Scott's Linkedin Profile - https://www.linkedin.com/in/scottmillerj1/ Scott's Podcast - On Leadership with Scott Miller Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/ 0:00 Preview & Introduction to Scott  2:12 Own your messes  7:47 Messes in Marketing - What most marketers fail at 
 8:31 Marketing Mess 1 - Its the customer, stupid ! 
 9:53 Marketing Mess 2 - Stay close to the cash  11:10 Marketing Mess 3 - Bruised hard, heal fast  13:20  Concept of Leadership  15:02  Leadership Lessons from Master Mentors -Nick Vuijic 
  20:00 Leadership Lessons from Master Mentors -Seth Godin  23:23 : Not everybody should be a leader of people 
 28:27  Common Characteristics of Master Mentors 
 30:51 Marketing Mess 4 -Marketing is not a department  33:55  Rapid Fire -Personally Speaking with Scott 
 37:11 Talent Show - Scott’s Cufflink Collection 
 39:36 Scott’s  Online Address Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #transformativeleadership  #marketingmanagerlife #marketingmistakes
41:23
November 05, 2021
Ep 50 : Helene Cahen on Creativity & Innovation Management in Organizations - Creating a New Product, Service or Experience ? Need Teams To Be More Innovative?
Helene Cahen  is an Innovation Consultant, Trainer, Facilitator and Speaker with 20 years of experience helping companies navigate innovation challenges. She guides Fortune 500, small businesses and non-profits to understand innovation, create innovative new products/services, build effective teams and support a user-centered culture.  In addition, she has been a facilitator, coach and lecturer for the Haas School of Business and the VP of Innovation for a start-up.  Trained in Creative Problem Solving and Design Thinking, Helene received an M.S. in Creativity and Change Leadership from the International Center for Studies in Creativity at Buffalo New York and has a business degree from Sciences-Po Paris, a top French Business School.   Contact Details for Helene  Website       www.strategicinsights.biz Contact       guide@strategicinsights.biz LinkedIn      https://www.linkedin.com/in/strategicinsights/ Twitter         https://twitter.com/@guidinnov  Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/ Special offer from Helene for  Jagged with Jasravee Listeners to help you grow your business and be more innovative . Download and review our Nine Questions to Spark your Thinking about Innovation  Schedule a free 30 minutes consultation with Helene Cahen to discuss your unique challenges related to these nine issues and how they can be addressed by going to  https://www.strategicinsights.biz/growth-through-innovation/  0:00 Preview & introduction to Helene  2:38  How to be more Innovative  3:50  Why diversity  in teams aids innovation  5:11 Human centered design  9:48 Improving collaboration & productivity of online meetings   13:31 Innovation Management - Wall of Assumptions, Blindspots, Common Tools & Process, Brainstorming etc.  17:49  Improv and creativity   23:27 Rapid fire- Personally speaking with Helene  25:14  Helene’s contact details  25:51  Feedback about JWJ Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/
26:22
October 30, 2021
Ep 49 : Aditya Jaishankar on Insights Into the World of Kids Below 13. His App Voxbox where Kids Go Social With Stories, Ideas and Fun
What’s so special and unique about the kids below 13 age segment ? How is the segment of kids between 5- 13 evolving ? Are there any misconceptions about this age segment ?  Can you share some observations of aspirations, dreams or opinions of kids through your app Voxbox? Aditya Jaishankar , Founder of Voxbox , answers the above questions as he takes us on a journey to a playground for  kid's imagination. Before he started on his entrepreneurial journey, Aditya was a South India Strategy Planning Head for MacCann Erickson. Please connect with Aditya on Linkedin - https://www.linkedin.com/in/aditya-jaishankar-4029523/ The Voxbox App is available for download on Google Playstore.  Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/ 0:00 Preview & Introduction to Aditya   1:00  The Fascinating World of Kids   2:14  The Three Age Bands of Kids  Between 6-12   3:41  Identity Formation For Kids   5:31  How are the Kid Segments evolving ? What does this imply for brands?    9:35 Voxbox - Imagica for Kids 14:19 How can  Technology Enhancing Kids’ Creativity    15:17  How can  Brands Harness Insights from Voxbox Stories & Content   16:47  Rapid Fire - Personally Speaking with Aditya   17:57  Feedback About Jagged with Jasravee Aditya talks about the fascinating world of kids between 6 to 13, wherein the kids carve an identity  for themselves  and stand out amongst the  peers . Every age band is a different world, 8 -10 ts hugely different from 10 -12 . The differences between small age groups can be extremely pronounced in the 6 -12 segment.Aditya talks about context of Voxbox, the app that he has founded, which acts as a playground for kid's imagination.  The app enables kids below 13 to share their thoughts ideas, opinions and experiences under the supervision of their parents.Kids below 13 are looking for avenues of expression but there is no safe and secure platform that enables them to that . The app creates a safe and secure social community for kids  Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/
18:60
October 27, 2021
Ep 48 : Prem Narayan on Brand Strategy Behind Top Indian Advertising Campaigns of the Decade by Ogilvy- Red Label, Cadbury Celebrations, Cadbury Dairy Milk & His Insights about Small Town India
How has one of India's oldest tea  brand Brook Bond Red Label  stayed consistent over its core idea…even while refreshing it as we evolve ?  Not just a Cadbury Ad : How did the thinking behind an exemplary communication come about; which supported local businesses in the covid times ? Cadbury re-imagined ad : What would you say are the benefits to a brand in giving such a twist to a classic ?  How do you look at small town as a segment, any insights and observations on the same ? Prem Narayan, Chief Strategy Officer at Ogilvy India, answers the above questions and more as he talks about his experience of working on some of the top Indian advertising campaigns of the last decade by Ogilvy.  In fact some of these campaigns are widely celebrated and awarded. For example in the Asia Pacific Marketing Effectiveness Awards Effie 2021 , Ogilvy India had a Silver win was for Red Label's 'Taste Of Togetherness' and the Bronze came for Mondelez's 'Not Just A Cadbury Ad'. You can reach out to Prem at prem.narayan@ogilvy.com or connect with him on Linkedin https://www.linkedin.com/in/prem-narayan-47a0a5a/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/ 00:00  Preview & Introduction to Prem 01:53  Brand Red Label -Taste of Togetherness Campaign   14:09  The Power of Briefs - Client Brief, Creative Brief 16:12  Significance of ‘Seek Out content 20:40  ‘Not just a Cadbury Ad’ Campaign  27:47  Red Label Ad - Physical vs Social Distancing  30:49  Cadbury Dairy Milk -Re-imaging a Classic  35:33  Small Town Consumer  48:15  Rapid Fire - Personally Speaking with Prem Prem talks about how the celebrated and award-winning Brook Bond Red Label has adopted a relevant and grand purpose that its genuinely making India find common ground over a cup of tea through its various campaigns like the current transgender ad,  that type of girl ad and 6pack bands etc. Prem talks  about another award winning 'Not just a Cadbury Ad' . He talks about how they collaborated with a data company in Bangalore to deliver a hyper-local campaign that boosted the morale and sales of local retailers. He explains the  thinking behind an exemplary communication come  which supported local businesses in the covid times . Prem gives his views on Cadbury re-imagined ad : Good Luck girls. He explains the  benefits to a brand in giving such a twist to a classic; and in adapting to changing times. He also gives his views on  nostalgia marketing. Prem talks about his view on small town India, and explains that 'small town' is a mindset that is present amongst 95% of urban Indians.  Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #swadapnepanka  #smalltownIndia  #notjustacadbury
52:57
October 22, 2021
Ep 47 : Chris Hood of Google on Customer Centric Innovation At Scale, Data Driven Marketing, API First Strategy & Design
Chris Hood is the Head of Business Innovation & Strategy at Google. In this conversation he answers the below mentioned questions and many more.  How do the marketers continuously innovate to remain relevant and provide value to their customers?  According to research, majority of digital customers expect marketers to know what they want before you ask them ? How do we deliver personalized and predictable experience to our customers? What is an API First strategy and how does it help marketers and businesses to pivot quickly ? How does it accelerate time to market ? What are the opportunities to monetize  data through APIs.  In this conversation, Chris talks about Marketing Transformation, Digital Innovation at Scale and API First approach.  His thought leadership and strategic insights on digital and business transformation have fueled countless enterprises' digital success.  He is also a host of  That Digital Show, a weekly business podcast for Google Cloud. Please visit his website https://chrishood.com You may also follow/connect with him on Linkedin : https://www.linkedin.com/in/chrishood/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/ Sarvajeet Dinesh Chandra is an occasional co-host of the videocast/podcast. He is the Founder Director at Master Sun, Consulting Brand of Adiva L Pvt. Ltd.  Please connect with Sarvajeet on Linkedin at https://www.linkedin.com/in/sarvajeet/ 00:00 Preview & Hello to Chris  01:53 Customers are becoming more curious, impatient and demanding  03:54  Digital transformation to meet the consumers needs  08:21  Outside-In approach to customer innovation  11:43  Hyper Personalization & Predictable Experience  15:42  Biggest barriers to digital transformation  20:15  Connected experiences as key differentiator for brands.   25:00  API First Strategy  29:00  Monetization through API   36:08  American Idol - Transformative story telling technologies for engaging content   40:00  Rapid Fire - Personally Speaking with Chris  47:19  Online Contact Details for Chris  48:19 Feedback about JWJ by Chris Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #apifirst  #customerinnovation #datadrivenmarketing
49:42
October 16, 2021
Ep 46 : Sumeer Mathur on Building Brand Trust, Insights from Edelman Trust Barometer Reports, Is Trust the New Brand Equity ?
How do we study culture online  using techniques like netnography ? What are the three key insights based on Edelman Trust  Barometer report that you believe have huge significance for corporates, organizations and brands   ? What is meant by ‘Trust is the new Brand Equity’. How has the concept TRUST evolved over the last 5 years.  What are the key implications for brands?   Sumeer Mathur  answers the above questions as he takes us through the insights from Edelman Trust Barometer and its implications for brands, organizations and corporates. Sumeer Mathur is  the Senior Vice President, National Planning & Strategy Head at Edelman India. Please connect with him at Linkedin https://www.linkedin.com/in/sumeer-mathur-81607812/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/ Key Segments 00:00  Introduction To Sumeer
 01:41 Netnography -Studying culture online 03:28 Edelman Trust Barometer - Key Findings 11:19  Corporates Inspire More Trust Than Other Institutions
 18:39 Consumers Want Brands to Drive Cultural Change 22:50 Brands Coming Back After Trust Issues - Maggi  
25:21 Rapid Fire - Personally Speaking With Sumeer Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in #brandtrust  #edelmantrustbarometer  #netnography
27:44
October 06, 2021
Ep 45 : Graham Brown on Podcasting as a Marketing Tool for Storytelling and Thought Leadership , Podcasting Best Practices
Has the 'The New Age of Audio' arrived  and why is podcasting is booming in all sectors from B2B Enterprise podcasts to Brand Originals ? What is the role of human communication in the age of the machine? How would you characterize the dawn of the 'Age of Authenticity' for business and the importance of Storytelling for brands and  leaders?  What Apple and Spotify algorithms want from podcasters in 2021 ? What are the podcasting best practices ? Graham Brown answers the above questions as he talks about Podcasting as a compelling tool for marketing, a story telling medium for business leaders. Graham Brown is  CEO and the  founder of Pikkal & Co - Award Winning Podcast Agency  in Singapore. He is also a host of various podcasts like Podcast Maps, The Be More Human Podcast, The XL Podcast and Asia Tech Podcast. Please visit his website : https://www.grahamdbrown.com/ You may connect with him on Linkedin : https://www.linkedin.com/in/grahamdbrown/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/ Index 00:00  Introduction  01:14  New Age of Audio  04:55  Need for Authenticity Fuels Rise Od Audio  11:33  Conventional Branding is dead.Need for a Pluralistic Narrative  15:09  B2B & B2C Podcasts  19:30  Podcasting Market in India, Women Podcasters
  23:42  What Apple and Spotify Want From Podcasters  26:14  Rapid Fire - Personally Speaking With Graham Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #podcasting #thoughtleadership #podcastingwomen
28:35
September 29, 2021
Ep 44 : Matthew Willcox on The Business of Choice - Choice Architecture, Behavioral Lens Framework , How Marketing is About Helping People Make Choices
How marketing is about helping people make choices and feel good about themselves ? How to  make the behavior you need people to adopt an easy, natural and rewarding choice ?  What is Matthew's framework of Behavioral LENS  for behavioral insights and choice architecture?  If Content is King, how  ‘Context is Queen'? Matthew Willcox answers the above questions and many more as he get at the heart of how human beings make decisions. Beyond marketing plans and strategies, he gets at what motivates us at our core. The result is revolutionary ways of thinking about the consumer journey and how your brand can intersect and influence choice. Matthew is an author of "The Business of Choice" , co-winner of the American Marketing Association-Berry Book Prize and winner of Marketing & Sales Books "Marketing Book Of The Year 2016".  He is the founder of the Institute of Decision Making. He currently runs a behavioral insights and choice architecture consultancy and training. Matthew has over 25 years brand strategy experience in Europe, Asia and North America, and has helped organizations such as Levi Strauss and Co., Electronic Arts, Unilever, Nestlé, Shell and GlaxoSmithKline get their products chosen, and in the process, has won eight Effie Awards.  Matthew's Consulting Company - https://thebusinessofchoice.com/ Matthew's Book - https://www.amazon.in/Business-Choice-Influences-Everyones-Decisions/dp/1839820713 Matthew's Linkedin : https://www.linkedin.com/in/businessofchoice/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/ The Conversation Chapters 00:00  Introduction to Matthew Willcox 01:03  Marketing is about helping people make choice 05:40  Matthew's Framework of Behavioural LENS 19:25  Self Efficacy - Making consumers feel lucky, beautiful and smart 23:46  How to make people feel good about their choices -Role of Brands, Brand Purpose 28:10  Familiarity with a Twist 32:40  Cocktail Party Effect - Relevance, followed by Disruption 35:44  Content is King and Context is Queen 42:40  Talent Show - Bird Watching 47:34  Rapid Fire - Personally Speaking with Matthew Follow Jagged with Jasravee on Social Media Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #choicearchitecture #behavioraleconomics  #thebusinessofchoice #behavioralinsights
54:58
September 23, 2021
Ep 43 : Tim J Smith on Customer Value Based Pricing, Strategies & Examples. How to Make Good Pricing Decisions and Policies
What is the concept of value based pricing. Why competitor’s price is not sufficient for determining the prices a firm can extract ? How does business strategy impact pricing? How can a firm influence a customer’s perception of value ? What is the role of branding in influencing value ? In reacting to competitor’s pricing actions or the entrance of a new competitor, how do executives use the  Competitive Price Reaction Matrix and identify the reaction most likely to yield a better outcome? Tim J Smith, answers the above questions, as he makes a case for Value Based Pricing. Tim J Smith  is the Founder & CEO of Wiglaf Pricing. He is a pricing strategy consultant, chief editor of the Wiglaf Journal and author of two books -Pricing Strategy, Pricing Done Right.  Please connect with Tim on Linkedin - https://www.linkedin.com/in/drwiglaf/ His company blog - https://wiglafjournal.com/ His book - https://www.amazon.in/Pricing-Done-Right-Successful-Profitable/dp/111918319 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/ 00:00 Introduction to Tim 01:09 Principles of Value Based Pricing 07:19 Alignment of Business Strategy & Pricing 12:38 Role of Branding in Pricing 15:00 Psychological Influences that Impact Perception of Value 17:56  Price Competition Matrix 24:24 Tim's Talent Show  28:03 The Rapid Fire - Personally Speaking with Tim Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #pricingstrategies #pricingdecision #pricingmethods
33:19
September 23, 2021
Ep 42 : Arindam Som on How to Pivot Around A Critical Human Story to Maximize ROI; Emerging Market Research Techniques Using NLP, AI, BOTs to Study Consumer Behavior
Why every brand needs to pivot around a critical human story for the maximum ROI ? What is Stories at Scale ? How to do Qualitative Research at Quantitative Scale ? Is there a need to build new brands for expansions or extend existing brands to maximize efficiencies ?  Arindam Som, answers the above questions as he talks of the jagged edges of market research. Arindam is a Founder at BrandEigen Insights & Analytics . He is  ex-HUL, Unilever, GSK , Kantar, Nielsen.  Please visit his firm at https://brandeigen.com/ You may connect with him on Linkedin https://www.linkedin.com/in/arindam-som-b7924b4/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/ Arindam believes that every brand needs to pivot around a critical human story for the maximum ROI. Any transition or any change in life is accompanied with some significant stories. Stories are expressions of some vulnerabilities, some unspoken ambitions. The transitions are about adoptions. Adoptions of categories, services, brands, a new behaviour or a new way of life. The methodology focuses on getting the most impactful story for the category or the brand adoption. The technique focuses on nudging people back to the moment or period when this adoption happened and ask them to narrate their story.  Getting a hang of the diversity of conversations at a large quantitative scale yet maintaining the depth of them as you do through qualitative research is one of the interesting challenges we have today. One… we know how people have made conversations their staple over WhatsApp. Hours are spent over WhatsApp every day. Two… at the same time, our friends from the AI & NLP front have enabled Q&As through intuitive understanding of human language. Three… we in Market Research know how large-scale survey data is becoming less credible due to non-availability of people’s time and the high claim culture of certain countries. As a result, lot of us believe that implicitly derived scores are far more actionable than the lame duck claimed scores. . The methodology focuses on collecting large volumes of stories automated by effective BOTs & NLPs within WhatsApp conversational chats. Its Qual Research @ Quant Scale.  00:00 Introduction to Arindam  00:46 Cutting Edge Ideas at MRSI (Market Research Society of India)  08:31 Moments or Critical Incident Technique (CIT)  20:00 Stories at Scale, Learnings from Fintech  27:00 Caselet :  Use of CIT for Saridon   29:44 Caselet  : GSK - Extending Old Brands or New Brands for New Spaces  38:50 Talent Show - Song in Bengali by Arindam  39:40 Rapid  Fire - Personally Speaking with Arindam  Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #marketresearchtechniques #marketresearchmethodology #consumerbehavior
42:51
September 16, 2021
Ep 41 : Eric Dickmann on B2B Marketing of Enterprise Software -Oracle, Siebel CRM. Why We Need to Reduce Friction in Buyer's Journey
What are your learnings  about effective B2B marketing at Oracle, Seibel Systems etc.? Why is there so much friction in the buyer's journey? How do we reduce it ?  Why is Customer Relationship Management (CRM) platform the best hub for marketing automation for SMEs?  Eric Dickmann answers the above questions and shares his experience as a Senior Director of Marketing at Oracle, Marketing Lead at Siebel Systems. Currently as a Chief Marketing Officer of The Five Echelon Group, Eric is a Strategic Marketing Advisor & Fractional CMO. Eric is also the  host of 'The Virtual CMO' podcast.  Eric’s Profile at Linkedin : linkedin.com/in/edickmann Eric's Company Website : fiveechelon.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/ Eric talks about how he built awareness and generated  executive level leads at Oracle and how to build nurturing programs for leads working closely with sales leadership. He also talks about his experience in Siebel Systems and how  helped position it as a leading CRM software in financial services.  He also talks about his stint at how he  repositioned Sunview Software and achieves a significant decrease in lead acquisition spends & 620% increase in organic web traffic.  Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #b2bmarketing  #buyersjourney #enterprisesoftwaremarketing
29:45
September 06, 2021
Ep 40 : John's Crazy Socks Success Story- Fast Growing, Multi-Million Dollar, Purpose Driven Brand with a Down Syndrome Co-Founder John Lee Cronin
John’s Crazy Socks is a father-son venture inspired by co-founder John Lee Cronin, a young man with Down syndrome. John’s affinity for crazy socks paired with his love of making people smile, made him and his father Mark X. Cronin. The mission of John's Crazy Socks is to spread happiness.  Please visit their website https://johnscrazysocks.com/ Or you may write to service@johnscrazysocks.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/ 00:00  Introduction to John's Crazy Socks  00:46  Vision and  Mission of John’s Crazy Socks  04:10  How  Social Mission Helps Business  07:51  Product Design Elements to Ensure Brand-Product Fit  10:51 Benefits of Unified Workplace with People With Differing Abilities  18:01 Association with Special Olympics  21:18  The Origin Story of John's Crazy Socks  26:00  Business in a Box - 1000 Differing Ability Entrepreneurs  28:07  Rapid Fire with John & Mark  30:58  Talent Show with John & Mark It was in fall of 2016, John's last year of high school, that the idea for John's Crazy Socks started to take shape.Like many of his peers, Cronin was deciding what he wanted to do after graduation. But unlike his classmates, John's options were somewhat limited. With Down syndrome, the career paths available to him didn't exactly pique his interest; many were gigs at retail chains and the ones that weren't had long waiting lists. The John's Crazy Socks website officially launched in December 2016. The response from customers, Mark recalls, was promising. They received 42 orders that first day, all local and largely coming from nearby Huntington, New York. John, at the time, was a student at Huntington High School. Since its launch in John's Crazy Socks has exploded. In five years, the yearly revenue is in excess of 10 million dollars. Customers include high-profile people ranging from George H.W. Bush to Eva Longoria. John's official title at John's Crazy Socks is chief happiness officer, which is fitting in more ways than one. John's Crazy Socks has a social mission and a retail mission, and they are indivisible. They believe in giving back: the company donates 5 percent of its earnings to the Special Olympics as they’ve played a vital role in John’s development. The company continues to expand its charity partners by offering and creating socks with specific “awareness” themes, such as our Autism Awareness Socks and Down Syndrome Awareness Socks. Follow Jagged with Jasravee on Social Media Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #CrazySocks #DownSyndrome #SpreadingHappiness
32:48
August 25, 2021
Ep 39 : Double Website Revenue Using Rule of 26 - Website Marketing Strategies for Small & Medium Business by Michael Buzinski
Michael Buzinski's  book 'The Rule of 26'  narrows the focus of website revenue growth down to three key performance indicators (KPIs). These indicators allow SME owners to take control of their website marketing without having to learn  digital marketing. Connect with Michael on Linkedin https://www.linkedin.com/in/michaelbuzinski/ His Book on Amazon : https://www.amazon.in/Rule-26-Service-Based-Businesses-Doubling-ebook/dp/B0957QYM27/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/ Digital marketing is made complex by two main factors. 1. The intricacies marketing agencies create to measure success for large enterprise companies. 2. The plethora of tactics and tools available to obtain enterprise marketing goals. Neither completely pertains nor scales down to the needs of small or medium-sized businesses, and less so for service-based businesses. Michael Buzinski shows you the path to doubling your website revenue using the Rule of 26, focusing on the only three key performance indicators (KPIs) you need to track when marketing your website.  These are simple strategies that increase your revenue without proportionately increasing your workload. Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #websitemarketing #websiterevenue #websitemarketingstrategy
13:09
August 21, 2021
Ep 38 : Andrew Deutsch on Strategic Marketing & Strategy First Approach, Brand Advocacy, Predictive Sales & Marketing Using Artificial Intelligence
What is the strategy first approach to sales and marketing ?   How do you convert every touch into a voracious advocate of your brand ?  What is the role of predictive AI & data analytics in upselling and cross-selling ?   Andrew Deutsch answers the above questions in an interesting and often funny conversation. Andrew Deutsch is a CEO of Fangled Technology. He is a Global Marketing & Sales Executive, passionate about converting every touch into an advocate for your brand.   Please connect with Andrew on Linkedin https://www.linkedin.com/in/andrew-deutsch-2445936/  Andrew is also a host of The FangledCast Podcast.  Please visit his Podcast page- https://fangledtech.com/podcasts/  Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.    Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/  00:00 Introduction to Andrew Deutsch  00:55 Strategy First or Customer First Approach to S & M  06:66 Converting Every Touch Into an Advocate for Your Brand  09:43  Need for Due Diligence in International Marketing  12:45 Predictive AI & Data Analytics in Sales & Marketing  17:45 Rapid Fire - Personally Speaking With Andrew   Follow Jagged with Jasravee    Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee  Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/  #brandadvocacy #predictivesalesai #customerfirst
21:02
August 15, 2021
Ep 37 : David Aaker 'Father of Modern Branding' on Owning Game-Changing Subcategories, Impact of Signature Stories, Branding Strategy in Disruptive Digital Era
Why is ‘my brand is better than your brand’ strategy irrelevant? How formation & re-framing of Game-Changing Subcategories is the only way to drive growth?  Why becoming an exemplar brand is the key to relevance ?  What has fundamentally changed in the relationship a consumer has with brand; and the role brands play in an organization? How is 'signature story'  a strategic asset ? What makes an effective signature story ? How to build a culture of story-telling ?  The “Father of Modern Branding”, David Aaker answers the above questions. David serves as Vice Chairman at Prophet, a global growth consultancy.David has been the Professor of Marketing Strategy  at Haas School of Business since 1971. In 2015, David Aaker was inducted into the American Marketing Association Hall of Fame for his lifetime achievements in marketing. David Aaker has authored and published hundreds of articles and 16 books, including Aaker on Branding: 20 Principles That Drive Success, Brand Relevance, Spanning Silos, Brand Portfolio Strategy, Building Strong Brands, and From Fargo to the World of Brands. His books have been translated in 18 languages and sold over 1 million copies. You can follow David Aaker on his blog at wwwdavidaaker.com You can connect with his company at www.prophet.com  Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/ 00:00  Introduction to the 'Father of Branding' 01:51  David Aaker on 'What led him to write on brands' 06:42  About David’s Book “Aaker on Branding’ 08:09  Changes in the Relationship a Consumer with the Brand 11:25  Owning  Game-changing Subcategories 16:27  Ways to Finding and Own  Subcategories 20:02  Signature story as a Strategic Asset 25:27 Examples of Brands with Great Signature Stories 30:00 The Process, Skills for Great Storytelling 34:10 Why An  Organization needs to have a Story Culture 36:18  Brands and Stories 40:12  Personally Speaking with Dave - Rapid Fire  Follow Jagged with Jasravee  Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #davidaaker #davidaakerbook #brandingstrategy #davidaakermodel
45:03
August 04, 2021
Ep 36 : 'The English Nut' on Award Winning Advertising Campaigns, Storytelling in Marketing, Big Idea, Personal Branding Tips by Sumanto Chattopadhyay, Chairman of 82point5 Communications, WPP Group
What was the background, creative challenges and insights behind the Grand Effie Winning Campaigns for Bisleri & Star Plus ?   What will be the role of story telling, creative ideas in the fast changing world of digital marketing?  What will change and what will not?  How did you turn your passion for english, into an interesting concept of 'The English Nut'. In light of that how do you look at personal branding?   Sumanto answers the above questions and many more as he takes us on a fascinating ride on the various facets of his life- award winning advertising guru, actor, passionate English Nut, passion for Tagore etc.   Sumanto Chattopadhyay  is the chairman & chief creative officer of 82.5 Communications, Ogilvy Group, which he helped launch in 2019. Earlier, he was the executive creative director, South Asia, Ogilvy. Sumanto has won advertising awards at Cannes, the Clios, the One Show, the London Festival, the Abbies and Kyoorius. He won a Grand Effie for the Star Plus campaign and his company won another Grand Effie for the Bisleri Camel campaign.    Please connect with him on https://www.linkedin.com/in/sumanto-chattopadhyay-827442182  Sumanto's alter ego is The English Nut, his channel which has a lot of wit and wisdom about the English language.   Please Visit The English Nut Channel  on Youtube : https://www.youtube.com/channel/UCH9PeUclH0VY9vnESCj-Tlg Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.    Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/  Follow Jagged with Jasravee on Social Media   Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee  Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #awardwinningads #advertisingcasestudy #theenglishnut
34:60
July 25, 2021
Ep 35 : Case for Applied Anthropology in Business : Human Insights for User Experience Design, New Product Development, Digital Campaigns by Matt Artz, a Business & Design Anthropologist
How  can an anthropologist add value  to producing better products, designs or a campaign?   What is the role of ethnography in research and how does it  help in understanding the WHY ?   Matt Artz answers the above questions as he makes a strong case for anthropology in business, consumer research, product design and development. Matt is a Business & Design Anthropologist , SXSW & TEDx Speaker  & Head of Product & Experience at Cloudshadow Consulting + Venture Resources.    Matt makes a case for  anthropology as it helps us uncover the 'Unknown-Unknowns' and hidden insights. Amongst other things Matt talks about how he is using insights from ethnography  to develop a disruptive app for the art market. He also delves on bigger issues like how current algorithms are having unintended consequences and the need to have a multidisciplinary approach to solving societal issues.    You may connect with Matt on    https://www.linkedin.com/in/matt-artz-anthropology/  https://www.mattartz.me/  00:00   Introduction to Matt  00:42   How Anthropology helps to  Un-cover Hidden Insights  04:56   Arts App Developed by Matt  07:32   Theory of Social Capital  9:00    The Rise of Anthropology  12:48  Role of Anthropology in Understanding Future Possibilities   15:44  Deductive vs Inductive Problem Solving  17:10  Rapid Fire - Personally Speaking with Matt Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.    Please connect with Jasravee on Linkedin at   https://www.linkedin.com/in/jasravee/   Follow Jagged with Jasravee on Social Media   Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee  Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #digitalanthropology #businessanthropology #designanthropology
19:35
July 21, 2021
Ep 34 : Kurt Nelson on Application of Behavioral Science in Driving Effective Team Performance & Improving Marketing, Advertising Effectiveness. Dr Nelson on Applying Behavioral Psychology to Business
How can behavioral psychology  be applied to the improve team performance and effectiveness especially in Marketing & Communications Industry ? How can behavioral psychology  be applied to the field of marketing and advertising ? How does one apply the concepts like 'Behavioural Priming', 'Power of Social Proof', 'Mere Exposure Effect' and 'Loss Aversion' in improving Advertising & Marketing Effectiveness ?  Dr. Kurt Nelson, PhD  answers the above questions and many more as he takes us on a fascinating journey on how behavioral sciences can improve productivity and effectiveness of organizations, marketing and advertising. Kurt is an innovative leader, engaged in helping companies use behavioral science insights to help companies and people improve.  Please connect with Kurt on Linkedin   https://www.linkedin.com/in/kurtwnelson/  Kurt is the Founder & President at The Lantern Group, a Behavioral Design and Communication Agency. They help improve organizational performance by applying behavioral science insights to the human side of business. Please visit the company at https://lanterngroup.com/  Kurt is a co-founder of Behavioral Grooves Podcast. Started in December of 2017, the award-winning Behavioral Grooves is one of the fastest-growing podcasts in the social science realms. Please visit the website of podcast  at  https://behavioralgrooves.com/   Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.    Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/  Sarvajeet Dinesh Chandra is an occasional co-host of the videocast/podcast. He is the Founder Director at Master Sun, Consulting Brand of Adiva L Pvt. Ltd.   Please connect with Sarvajeet on Linkedin at https://www.linkedin.com/in/sarvajeet/  Follow Jagged with Jasravee on Social Media   Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee  Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/  #neuromarketing #behavioralscience #behaviouralpsychology
59:35
July 13, 2021
Ep 33 : How to become a Global Thought Leader ? Thought Leadership Marketing Strategy, Publicity Tools, Publicity Examples & Growth Hacks by Tracy Lamourie, Founder & MD Lamourie Media
What is a thought leader and what exactly is thought leadership?  How to become a global thought leader ?  What are the strategies and tools that help you gain traction as a global thought leader ?   Tracy Lamourie, an international award winning publicist, takes us on a journey of how to become a thought leader if one is a good at something. She shares strategies that will help an expert gain global recognition and traction as a thought leader.   0:00  Introduction 01:43  Marie Kondo Story : Thought Leader on Closet Organisation  03:31  Hairstylist  Story :  To Beverly Hills, From Small Town Canada  04:49  Building an Authentic Personal Brand   06:45  Media Strategies & Tools for Thought Leader Marketing  07:29  Featuring in Global Press - Help a Reporter Out  13:29  Tracy's Upcoming Book - GET REPPED  14:46  Rapid Fire - Personally Speaking with Tracy Tracy Lamourie, a high profile international award winning publicist, is the Founder and Managing Director of Lamourie Media Inc., Greater Toronto Area, Canada. She is a Universal Women's Network 2020 Woman of Inspiration Winner for the Women In Media award . She is the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations.    Please connect with her on Linkedin -  https://www.linkedin.com/in/tracylamourie/  Please visit Lamourie Media's website -  http://www.lamouriemedia.com/   Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.    Please connect with Jasravee on Linkedin https://www.linkedin.com/in/jasravee/   Follow Jagged with Jasravee on Social Media   Facebook Page : https://www.facebook.com/jaggedwithjasravee  Instagram : https://www.instagram.com/jagggedwithjasravee/  Podcast Page : https://anchor.fm/jagged-with-jasravee  Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee   Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/   #thoughtleadership #thoughtleader #globalthoughtleader
17:28
July 10, 2021
Ep 32 : Journey of Global Superbrands in India - Lifebuoy 'Helps a Child Reach 5' Campaign, Surf Excel 'Dirt is Good' .Nostalgia Marketing & Re-launching Jawa Bike in India by Saji Abraham
How to build brands full of purpose? Case Study of Lifebuoy in India  How to re-interpret a global positioning for a brand and make it relevant in local market ? Case Study of Surf Excel  How to revive a brand after a long slumber, and give it a new life with  nostalgia marketing ? Case Study of Jawa Bike   Saji Abraham, Founder Fighting Fit Brands, answers the above questions as he takes us on a fascinating journey of  Lifebuoy and Surf Excel's evolution as a brand in India.    Saji has 25+ years of experience in advertising and marketing across Lintas, where he was an Executive Director and Classic Legends (the resurrectors of iconic motorcycle brands Jawa, Yezdi and BSA) where he was the Chief Marketing Officer. Saji Abraham has helped launch brands, resuscitate flagging ones and propel both challengers and leader brands onto a growth trajectory.    Saji has now founded Fighting Fit brands with an ambition of helping brands realise their true potential.    Please visit  Saji's new company at https://fightingfitbrands.com/ Connect with Saji on Linkedin https://www.linkedin.com/in/saji-abraham/  00:00  Introduction  01:53 Lifebuoy Caselet - Help a Child Reach 5 Campaign  07:00 Surf Excel Caselet - Dirt is Good Reinterpreted as Daag Acche Hain   15:50  Nostalgia Marketing - Jawa Bikes  Experience  19:30  Role of Ad Agency from CMO Perspective  23:26  Saji's New Venture - Fighting Fit Brands  24:50  Rapid Fire : Personally Speaking with Saji Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.    Please connect with Jasravee on Linkedin https://www.linkedin.com/in/jasravee/  Follow Jagged with Jasravee on Social Media   Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee  Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/
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July 05, 2021
Ep 31 : Professor Micheal R Solomon on the End of Customer Segmentation- Changing Consumer Behavior & Trends, Multiple Subcultures & Identities, Young Teens As Consumers, Artificial Intelligence
What are the  several fundamental changes in consumer behavior that are happening which you enumerate in your book The New Chameleons ?  How has the pandemic affected consumer behavior, and what dominant patterns of behaviour can we expect in the new normal?  How are the young consumer of today different ? What do they seek from brands and hence which type of brands do they prefer? How will automation and artificial Intelligence change the way we shop and organizations market?  Professor Micheal Solomon answers the above questions as he takes us on a fascinating journey wherein he  introduces the audience to two very different worlds: the real world where individual consumers float seamlessly from one connection to another, defying classification. And an alternative universe where marketers are still trapped by strictly defined consumer segments and media categories which bear no relationship to real customer behavior. Michael R. Solomon is professor of marketing in the Haub School of Business at Saint Joseph's University and he resides in Philadelphia, Pennsylvania. He advises global clients in leading industries on marketing strategies to make them more consumer-centric. He is the author of several leading textbooks on marketing and consumer behavior.  Micheal on  Linkedin :   https://www.linkedin.com/in/michaelsolomon/ His Book The New Chameleons  https://www.amazon.in/New-Chameleons-Connect-Consumers-Categorization/dp/1398600067 The Flow of Conversation 0:00 Introduction  0:50 End of Segmentation & Emergence of Chameleons  4:40  Gender Fluidity Dichotomy   6:43  Man Machine Dichotomy - Breaking Down Barriers   7:42  Athleisure Clothing - Out of Box Thinking   11:22 Young People & Their Relationships With Brands  17:45 AI & It's Impact on Marketing  21:32 Me vs. We Dichotomy - Teenagers Like B2B   25:04 Marketers Talk to Network and Not an Individual  28:00  Guiding Principles in the New Age- Consumers as Partners  31:02  Market Research in New Age - Web Scraping, Sentiment Analysis, Ethnography  36:44  Personally Speaking - Rapid Fire Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin https://www.linkedin.com/in/jasravee/ Follow Jagged with Jasravee on Socia