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Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

By Jasravee Kaur Chandra
“Creative thinking takes place neither inside the box nor outside the box, but at the edge of the box.” Free-flowing, long-form conversations about marketing, branding, innovation, consumer behaviour and trends. Conversations that ignite new ideas. Ideas with rough, sharp edges ! These conversations with thought leaders discuss best practices, trends, case studies and insights on topics ranging from strategy planning, brand building, marketing strategy, communication strategy, digital marketing etc. Facilitated by Jasravee Kaur Chandra, Director, Master Sun, Consulting Brand of Adiva L Pvt.Ltd
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Ep 85 : Sam Tatam on Using Behavioural Science and Evolutionary Psychology to Solve Tomorrow’s Challenges

Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

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Ep 89 : Jamie Turner on Marketing Success Through One to One Marketing, Unspoken Rules of Leadership
Why the traditional sales funnel no longer works―and what’s replacing it? How  the customer journey can be leveraged to grow sales How  can we use one-to-one marketing, and how they leverage it for growth What is the important role privacy plays in a one-to-one marketing campaign?  What fears consumers have about privacy―and how address those concerns?  What are the unspoken rules of leadership ? How does one discovering your authentic self for better leadership ? Jamie answers above questions and more as he encourages us to make a shift from mass marketing to one to one marketing. Jamie Turner is an author, professor, speaker, global consultant and network TV news contributor who has helped The Coca-Cola Company, AT&T, Holiday Inn, and other international brands solve complex marketing and business problems.  He speaks about business, marketing, persuasion, and leadership at events, trade shows, and corporations around the globe. Please connect with him on Linkedin  https://www.linkedin.com/in/askjamieturner/ Please visit his websites  https://jamieturner.live https://unspokenrules.live Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com INDEX 00:00 Preview & Introduction to Jamie 01:50 Audience of One, Why Marketing is Broken 06:45 Using Data for Hyper-Targeting Customers 16:09 Consumer Privacy - Cost vs Benefit 19:35 Consumer Privacy Went Away in Mid-1960s 21:08 Mindset of One to One Marketing- Incremental Change 24:14 Using Data for Insights, Coca Cola Case Study 30:00 Unspoken Rules of Leadership - Focus on Mindset 33:46 Leadership - Need for Self Awareness 39:15 Leadership - Move Towards Discomfort , Your World Expands 40:35 Leadership - Work on the First Line of Code 43:06 Rapid Fire - Personally Speaking with Jamie Turner 45:47 Connecting with Jamie Turner One-to-one marketing is the breakthrough strategy today’s top brands are using to generate meaningful conversations with customers on an individual basis, helping them grow their revenue while understanding and even anticipating consumer behavior. But with that enormous potential comes a common pitfall: Alienating customers who value their privacy. Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #directmarketing #audienceofone #hypertargeting #hypertargetmarketing #personalizationinmarketing #hyperpersonalizationinmarketing #dataanalyticsinmarketing #consumerinsightsmarketing #authenticleadership #marketing101 #marketingstrategies #marketingpodcast  #consumerprivacy #rulesofleadership #leadership
47:21
September 29, 2022
Ep 88 : Aaron Ahuvia on Brand Love, Things We Love - Insights from Marketing, Psychology & Neuroscience
Why do people love things?  Can you really love a thing like you love a person?  What are the main reasons people fall in love with brands and things?  How can companies get consumers to love their products more?  How future technology will create much greater levels of emotional attachment between people and things?  Why do we love music?  Aaron Ahuvia, Ph.D. answers the above questions and many more. Dr. Ahuvia is the world’s leading expert on brand love, a topic he pioneered and has worked on since 1990. Dr. Aaron Ahuvia is the Professor of Marketing at the University of Michigan-Dearborn College of Business. He received his Ph.D. in Marketing from Northwestern University’s Kellogg College of Business where along with conducting original research, he assisted Professor Phillip Kotler with a revision of his classic textbook.  Please follow/connect on Linkedin : https://www.linkedin.com/in/aaronahuvia/ Please visit Dr Aaron's Website :  https://thethingswelove.com/ Aaron Ahuvia’s book :  https://www.amazon.com/Things-We-Love-Passions-Connect-ebook/dp/B09L81SC2M Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Dr. Aaron Ahuvia 03:01 From World's First Dating Service to Brand Love 08:00 Why People Love Things 11:11 Most Loved Brands - Being Fabulous & Different Isn't Enough 19:13 How Can Brands Create Love - 3 Kinds of Connection 26:17 Mobile Phone Love - Makes All 3 Connections 28:18 Evolutionary Basis of Love in Humans & Some Animals 35:45 Future Trends In Love of  Things  39:45 Love of Categories, Creating More Love Than Competition 47:55 Why We Love Music 51:16 Rapid Fire - Personally Speaking with Professor Aaron Ahuvia 55:39 Connecting with Dr Ahuvia Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #mostlovedbrands #loveofbrands #brandlove #loveofthings #neuropsychology #brandpreference #consumerpreference #Loveofobjects #anthropomorphism #Anthropomorphic #brandloyalty #customerloyalty 
56:35
September 21, 2022
Ep 87 : Louis Rosenberg on Digital Marketing and Advertising in the Metaverse & the Need to Regulate It
What is Metaverse? How will we market in the  Metaverse?  How will marketers use  Virtual Product Placements & Virtual Spokes People in the metaverse? What are some other use cases of metaverse say in Medicine ? How do we regulate the meta verse and what are the approaches for consumer protection?  Dr Louis Rosenberg answers the above questions and many more as he takes us into the future of metaverse filled with exciting possibilities & also some risks. Dr Louis is a Metaverse Pioneer & AI Researcher for 30+ years. He has been awarded over 300 Patents in VR, AR, and AI.Dr Louis Rosenberg is the CEO & Chief Scientist at Unanimous A.I. Please visit his company at https://unanimous.ai/ Please connect with Dr Louis on Linkedin  https://www.linkedin.com/in/louis-rosenberg-025851132/ Please write to him on louis@unanimousai.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index of Content 00:00 Preview & Introduction to Dr Rosenberg  05:29 How do you define & explain Metaverse  07:30 Marketing in Metaverse  09:18 Marketing in Metaverse - Virtual Product Placement  12:21 Marketing in Metaverse - Virtual Spokespeople 14:22 Need to Regulate Marketing in the Metaverse 23:16 Consumer Emotion Recognition & Manipulation in the Metaverse  25:10 Legitimate Uses of Biometrics  26:52 Medicine & the Metaverse - Teaching & Practice  31:50 Content Marketing for Health Brands in the Metaverse 33:34 Myth of Human Immortality -Mind Uploading 36:07 Trends in AR - Phone to Eyewear 40:05 How is Social Media Making Us Stupid & How Do We Fix It 42:37 Rapid Fire - Personally Speaking with Louis Rosenberg 48:25 Connecting with Dr Louis Rosenberg Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Dr Louis Rosenberg says that the “The Metaverse” represents the largescale shift in the digital ecosystem from flat content viewed in the third person to immersive content experienced in the first person.  He explains that the metaverse transforms the role of the user from an outsider to a co-located participant who engages in natural, personal, and intuitive experiences. He suggests that the two primary forms of advertising in virtual and augmented worlds will likely be Virtual Product Placements (VPPs) and Virtual Spokespeople (VSPs), also called Virtual Conversational Agents. Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #metaverseexplained #marketinginmetaverse #metaverseadvertising #virtualproductplacement #virtualspokespeople #metaverseplatforms #metaversevr #regulatingmetaverse #immersiveexperience #whatismetaverse #metaversemarketingstrategy #Marketingmetaverse #Metaverseregulation #Augmentedrealitymarketing #Vrmarketingideas
49:53
August 31, 2022
Ep 86 : Jessica M. Wilson on Consumer Behaviour Research Through Biosensors
How is  biometrics is being used in consumer research and  the unique challenges it faces in adoption in the commercial space (like marketing, design etc) when compared to academia ? What are the common use cases for biometrics in consumer testing with client examples? Can you elaborate a little on what kind of data to expect form different tools say  eye-tracking, facial expression etc. ?  What are the common mistakes & things to watch out for while adopting bio-metrics by marketers, designers etc ? Jessica answers the above questions and many more ,as she takes us into a fascinating world of unpacking human behaviour using biosensors.Jessica M. Wilson, Ph.D. is the Technical Director at iMotions A/S. She is a Neuroscientist  with over a decade of experience conducting research in both human and animal models. She is also an award-winning science communicator with a proven track record of translating complex scientific information to any audience across multiple industries .  Please connect with Jessica on LinkedIn https://www.linkedin.com/in/jessicawilsonphd/ Jessica's Personal Website:  www.jessicawilsonphd.com Jessica's Company Website : https://imotions.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Jessica 02:45 Applications of Biometrics in Consumer Research  11:36 Duracell Case Study 15:29 Expedia Case Study 18:18 Doing Biosensors Research Remotely Using Webcams 22:04 Eye Tracking  & Its Applications -Branding/Advertising, Tracking Attention 24:44 Application of Other Tools like Facial Expressions Analysis, Skin Conductance  25:45 Common Mistakes while Adopting Biometrics & Consistency in Operational Definitions 32:12 Importance of Context & Analysis Using Human/Cultural Lens 34:48 Emerging  Trends - Neuro-Forecasting for Box Office Success of Movies or Songs 37:35 Talent Show - Naginata Martial Arts 40:00 Rapid Fire - Personally Speaking with Jessica 42:34 Connect with Jessica  Useful Links of Things Discussed in the Conversation JAR article by Duane Varan on Operational Definitions in Neuromarketing: http://www.journalofadvertisingresearch.com/content/55/2/176 Duracell Case Study https://imotions.com/blog/powering-consumer-insight-advancements/ Expedia Lab Case Study  https://www.phocuswire.com/Inside-Expedia-s-Usability-Lab-consumer-behavior-provides-insights Brain Synchrony and Spotify Plays https://imotions.com/blog/the-future-of-music/ Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #biosensors #consumerbehavior #consumerbehaviorresearch #eyetracking #eyetrackingtechnology #facialexpressionanalysis #emotionrecognition #userexperience #marketresearch #marketresearchtools #Neuroscience #neuropsychology  #Biometricsinmarketing #consumerbehaviour #Consumerresearch
43:48
August 22, 2022
Ep 85 : Sam Tatam on Using Behavioural Science and Evolutionary Psychology to Solve Tomorrow’s Challenges
Why does our approach to innovation & problem solving needs to change. Why we need to confront our innovation myths.? Why should one ask “How have we solved this before?’ rather than “How are we going to solve this?” What is biomimicry? Why it can accelerate innovation? What is TRIZ? What are its three key elements? What are psychological contradictions ? How does one for example 'reinforce trust without altering the truth' or improve experiences without changing the duration' Sam Tatam answers the above questions & many more as he shows how behavioural science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions – often in the most unexpected ways. Sam Tatam is the Global Principal and Head of Behavioural Science at Ogilvy Growth & Innovation. An awarded strategist and recognised pioneer of applied behavioural science, Sam’s experience stem from a background in Organisational / Industrial Psychology and advertising strategy, with a passion for understanding consumer behaviour at both a macro and micro scale. Connect with him on Linkedin https://www.linkedin.com/in/sam-tatam-psychologist/ Or Connect on Twitter @s_tatam Link to his book on Amazon https://www.amazon.com/Evolutionary-Ideas-Unlocking-innovation-challenges-ebook/dp/B09MKMKVN2# Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Sam 03:39 Key Innovation Myths 09:55 Biomimicry Or Stealing from Nature - Design of Bullet Train 14:25 Theory of Inventive Problem Solving -Methodology of TRIZ 22:21 Psychological Inventive Principles or Contr 28:45 Psychological Principle of Trust - Operational Transparency 34:07 Psychological Principle of Trust - Signalling, Social Proof 37:03 Universality of Principles vs Context, Execution 42:30 Improve Experience Without Changing Duration, Peak End Effect 50:00 Rapid Fire - Personally Speaking with Sam 52:07 Connecting with the Guest Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #evolutionaryideas #behaviouraleconomics #inventiveproblemsolving #creativeproblemsolving #innovationdesign #marketingstrategies #behavioraleconomics #creativity #creativityandinnovation #innovationstrategy #innovationmyths #trizmethod #Operationaltransparency #creativityinbusiness #samtatam
53:50
August 12, 2022
Ep 84 : Michelle Auerbach on How to Capture Attention, Influence Decisions & Drive Change Through Storytelling
How do you capture attention & help people in decision making  through story telling How to use storytelling as a tool for driving change? What can a good storyteller learn from a great storyteller?  How does story create resilience and  impact the bottom line in business?  Michelle answers the above questions and many more as she talks about the power of a story. Michelle Auerbach has an MFA in writing and her PhD dissertation is on story as a trauma sensitive technology for change. She facilitates individuals, organizations, and communities in making change through story.  Michelle Auerbach is the President of Modaka Communications, a consulting firm focused on culture change, leadership development, and working across difference serving the Fortune 50, non-profits, NGOs, religious and cultural organizations, start-ups, and change makers in communities around the world. Michelle has published two novels, Alice Modern and The Third Kind of Horse, and her newest book is Resilience: The Life-Saving Skill of Story.   Visit her at  www.michelleauerbach.com Connect with her at https://www.linkedin.com/in/michelleauerbach/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Michelle 01:55 How Story Evokes Emotions & Drives Decision Making 08:20 What Makes Stories Work - The Three Part Structure 15:10 Stories Primes You for  Decisions 17:45  Stories Build a Desired Organizational Culture of Psychological Safety  22:30 Stories Help Business Bottomline & Build Resilience 28:50 Science Fiction Story & Innovation 30:40 Meme or Social Media Story Telling 32:20 Personal Stories - Telling Stories to Oneself & Our Superpowers 41:33  What Can We Learn from Great Storytellers - Luminous Detail, Building Tension & Creating Connection 43:35 Stories Critical for Capturing Attention 45:00 Talent Show by Michelle 46:15  Rapid Fire - Personally Speaking with Michelle 47:50 Connecting with Michelle Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #storytellingforbusiness #storytellinginmarketing #organizationalchange #brandstorytelling #contentmarketing #brandstorytellingstrategy #Attentioncapture #culturalchange  #drivechange #captureattention #marketingpodcast #storytelling #Organisationalchange #Michelleauerbach  #decisionmaking
50:19
August 03, 2022
Ep 83 : Michael F. Schein on Creating Hype - Generating Attention & Excitement For Businesses & Brands
What is hype? What it is not? Why is it so mis-understood? What about us humans, makes us so susceptible to ‘hype’?  What are some of the hype strategies from the The Hype Handbook ? Any examples of brands or business that have built in hype as an integral part of their marketing?  What is common between hype generation and marketing; and how are these two different?  What is it that Oprah, Tim Ferris, Kim Kardarshan instinctively know, that marketers can learn from?  Michael answers the above & more questions as he talks about how he uses hype to 'make idea-driven businesses famous'. Michael F. Schein is the Head Hype Artist at  MicroFame Media. His explains some of the principles from his book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Please visit his company at  : MicroFameMedia.com Connect with him on Linkedin  : linkedin.com/in/michaelfrancisschein Checkout his book : https://www.amazon.in/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013X Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Michael 02:32 What is Hype, What it is Not 06:00 The Human Need for Hype - Give Babies Their Milk Before You Give Them Meat 10:10 Elon Musk - The Hype Artist 13:45  Make War, Not Love - Hype Strategies for Marketing & Brands - Case Studies of Basecamp & Apple 26:50 Prayers, Spells & Symbols Hype Strategy 33:33 How Marketing is Not Hype & Hype is Not Marketing 38:21 Case Study -Tim Ferris & Four Hour Work Week 42:00 Theatre & Drama Hype Strategy   - Example of Amway 49:04  Cult Leaders & Their X Factor - Hype Factors 53:13 Rapid Fire - Personally Speaking with Michael 56:40 Connecting with Michael   Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #hypemarketing #hypeculture #hypehandbook #hypemeaning #contentmarketing #contentmarketingstrategy #basecamp #Amwaymarketingstrategy #propogandaandculture #hypeinnovation #propogandatechniques  #Hypestrategy #Hypemarketingstrategy #marketingpodcast #attention
58:41
July 28, 2022
Ep 82 : Harjit Singh on Media 3.0 & Decentralized Creator Economy Web3
How is the creator economy evolving? What are the top trends about the creator economy to watch out  for marketers, advertisers ?  How does your company Rainshine develop new ways for creators to engage with audiences ?  How will  the verticals of the decentralized creator economy become  mainstream and mature.  And the verticals of the traditional creator economy like Netflix, YouTube etc  soon take a backseat? Please explain  How will blockchain and NFTs contribute to this decentralized creator economy  How are you  attracting talent to  like creators  to your platform and building  it at scale ? Harjit answers the above questions as he explains the fast changing landscape of the creators economy. Harjit Singh is the Head of Corporate Partnerships at Rainshine Global Inc. Rainshine Global is a leading entertainment company that natures, creates and develops content studios that create fabulous content aimed at audiences worldwide and build sustainable businesses. Please connect with him on Linkedin https://www.linkedin.com/in/harjits/ Please email him at harjit.singh@rainshine.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Introduction to Harjit Singh 01:05 Creator Economy Evolution & Trends 03:41 Media 3.0, Rainshine as a B2B Platform 08:05 Brands Collaborating with Creators 09:50 Decentralized Creator Economy 12:45 Role of Blockchain & NFTs in Media 3.0 16:05 Evolving Revenue Models for Creators 17:05 Metaverse & the Creator Economy 21:15 Empowering Creators at Scale 24:18 Rapid Fire -Personally Speaking with Harjit 25:44 Connect with Harjit Speaking Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #creatoreconomy #Creatoreconomyweb3 #Decentralizedcreatoreconomy #Creatorcommunity #Globalentertainment #Futureofmedia #Digitalentertainment #Creatorecosystem #web3 # media3 #creatorfirst  #contentcreator #creatorbrandbuilding #Creatorsmetaverse #creatoreconomyyoutube #rainshineglobal
27:09
July 21, 2022
Ep 81 : Brenden Kumarasamy on Mastering Public Speaking Skills, Communication Skills & Content Creation
What’s the biggest challenge with public speaking? What should we start practicing tomorrow for public speaking? What daily exercises can we use to practice communication?How can we present better, online or in groups ? As a content creator, what are some key principles you followed to grow your channel? What can marketers learn from these principles for brand building/ brand engagement? Could you do some crystal ball gazing and share some emerging trends with our audiences in content creation, influencer marketing, public speaking? Brenden answers the above questions and many more as he conducts a masterclass on public speaking & shares his experience on growing his channel MasterTalk. Brenden  Kumarasamy  is a 'Public Speaking Coach'. He is  Founder & President-MasterTalk.ca. He helps ambitious executives & coaches become TOP 1% communicators in their industries.  Please visit his Youtube Channel https://www.youtube.com/c/MasterTalks Email him at kumarasamy.brenden@gmail.com Connect with him on Linkedin  linkedin.com/in/brendenkumarasamy Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Introduction & Preview to Brenden Kumarasamy 02:37 MasterTalk - Journey as a Content Creator on Public Speaking 03:52 Building a Personal Brand & Youtube Channel  13:30 Challenges of  Public Speaking & How to Overcome Them 18:58 Easy 3s - Tips for Better Public Speaking 21:44 How to Improve Online Presentations on Zoom etc. 24:30 Tips for Better Group Presentations 29:35 Emerging Trends in Content Creation, Influencer Marketing, Public Speaking 32:55 Talent Show - Butter Chicken Extempore 35:05 Rapid Fire - Personally Speaking with Brenden Kumarasamy 36:37 Connecting with Brenden Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #publicspeakingskills #publicspeakingtips #communicationskillstraining #contentcreationtips #presentationskills #Brendenkumarasamy #mastertalk #publicspeakingtechniques #personalbrand #communicationskills #publicspeakingcoach #contentcreationstrategy  #contentcreator #publicspeakinganxiety #publicspeakingadvice
37:53
July 13, 2022
Ep 80 : Manuj Aggarwal on Using Data Science, Analytics and AI in Marketing for Consumer Insights & Engagement
What is  artificial intelligence & what it is not. Please share some use-case scenarios for marketing, branding and consumer understanding ? How does your company use data science & AI to grow your personal brand and build relationships that pay? What are simple definition of a technology like Blockchain. How can it be used to build trust in businesses & brands ?  How do you use technology for Human to Human marketing ? Manuj answers the above question and many more as he demystifies AI, Data Science & Blockchain and discussed their application for insights, increasing engagement, boosting revenue. Manuj Aggarwal is a  Founder & Chief Innovation Officer , TetraNoodle Technologies . He is an expert on Data Science, AI & Startups  with  4 Patents in AI/ML.  Connect with him on Linkedin : https://www.linkedin.com/in/manujaggarwal/ His Linktree https://linktr.ee/manujagro Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Manuj 02:27 Artificial Intelligence Demystified 05:30 Use-cases for Artificial Intelligence 07:30 What can Artificial Intelligence Not Do  09:15 AI as a Part of Human Evolution, No Doomsday Scenario 14:15 Use of Data Science for Customer Understanding & Engagement 20:42 Blockchain Demystified & Role of Digitizing Trust 24:24 Human to Human Marketing 28:18 AI Use-cases : Helping Reduce Student Drop-outs, Joint Pain 34:00 Rapid Fire - Personally Speaking with Manuj 35:46 Getting in Touch with Manuj Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #AIinmarketing #consumerinsights #marketinganalytics #aimarketing #aimarketingnews #Dataanalyticsinmarketing #consumerdataanalytics #businessinsights #predictivemarketing #predictiveai #artificialintelligenceinmarketing #AIML #blockchain  #aiinsales #dataanalytics
37:20
July 05, 2022
Ep 79 : Neeraj Bassi on Changing Paradigms of Building Brands - From Brand Idea to Brand Conversations
What are the changing paradigms of building brands over last two decades? How can brands influence the narrative & drive conversations  in today's world ? How do the marketing & advertising campaigns of today differ from 360 degree campaigns of yesterday ? How has the role of brand strategic planning  evolved in today's world? Neeraj answers the above questions and many more, as he lays down the agenda for building brands in today's digital world. Neeraj Bassi is a strategic marketing advisor with 25 years of experience. He has been a brand strategy leader, and has been part of  top advertising (Ogilvy, JWT & McCann) & market research (TNS, NFO, IMRB) networks .  Till recently he was the Group Chief Strategy Officer of Havas Group, India.  He is a MICA graduate.  Email him at neerajbassi @gmail.com Connect with him on Linkedin linkedin.com/in/neeraj-bassi-438620a Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index  00:00 Preview & Introduction to Neeraj 03:26  The Brand Idea Paradigm 08:33 The Brand Ideal or Purpose Paradigm  14:06 The Brand Interaction or Conversation Paradigm 25:25 How can Brands Influence Narrative 35:05 Brand Campaigns of Today vs Yesterday 44:17 Challenge for Brand Strategic Planning in Today's World 47:52  Personally Speaking with Neeraj - Rapid Fire Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #brandideal #brandinteraction #brandconversations #customerengagement #brandpurpose #integratedcommunicationcampaigns #brandingstrategy #marketingcampaigns #digitalbranding #Campaignplanning #Digitalbrandbuilding #branding101 #brandmanagement #brandstrategyprocess #brandvision
51:36
June 16, 2022
Ep 78 : Dr Rachel Lawes on Using Semiotics Analysis in Marketing Communications, Advertising & Retail
How should marketers use Semiotics to achieve consumer insight for brand growth ?  How to use  Semiotics in Retail to boost sales ? How to use the Semiotic Process - Bottom-up Semiotics vs Top-down Semiotics  Approach ? What are the top three future trends using Semiotics Analysis ? What are the five emerging codes post pandemic ? Dr Rachel answers the above questions and many more as she takes us into the fascinating world of semiotics, when applied to marketing & business.  Dr Rachel Lawes is a social psychologist specializing in the interface between individuals and consumer culture.  Dr Rachel Lawes is the author of two ground-breaking books on the business applications of semiotics -  ‘Using Semiotics in Marketing’ (2020)  &  ‘Using Semiotics in Retail’ (2022) . The books are  available worldwide from Amazon and Kogan Page. Dr Rachel’s has spent most of the last 20 years supplying semiotics to brand owners and marketers around the globe. She is a prolific writer and a familiar, trusted expert in the global semiotics community. Rachel is a Fellow of the Market Research Society. Please visit her  website at https://lawes-consulting.co.uk/ Please connect with her on Linkedin https://www.linkedin.com/in/rachellawes/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Introduction & Preview to Rachel 02:24 How Semiotics Can Help in Marketing- Jam Store 11:45 The Method & Process of Semiotics - Unilever Example 15:15 Semiotics in Retail - Top Three Insights to Engage Shoppers 19:55 Allowing the Shopping to Support the Experience - Natural History Museum, London 22:40 The Future of Malls - An Arena for Self Improvement 25:20 Bottom Up & Top Down Semiotics Process 34:00 Application of Semiotics to Future - Top Two Trends - Attention Economy, Creator Economy 39:36 Five Emerging Codes in Post Pandemic World  44:45 Case for Semiotics for Marketers 48:58 Rapid Fire - Personally Speaking with Rachel  52:41 Connect with Rachel Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/
55:37
June 10, 2022
Ep 77 : Chris Gray on Busting Myths of Consumer Psychology in Marketing
What motivated you to start busting consumer psychology myths? Why do you think it's so important?  What are the consumer psychology  myths and how did you bust the following myths? Consumer psychology is changing rapidly  Shoppers don't think ! Consumers' attention spans are shorter than those of goldfish! We can accurately identify consumers' emotional states by scanning their faces Chris talks about in detail about the above & other myths as he shares his experience of customer psychology. Chris Gray is the Founder & CEO of 'The Buycologist' . Chris has extensive consumer behavior and retail strategy expertise. For more than two decades, he has empowered brands and retailers to engage more effectively with target shoppers to solve business challenges, identify opportunities for growth, and create compelling customer experiences.  Please visit him at www.thebuycologist.com Email him at chris.gray@thebuycologist.com Connect with him at https://www.linkedin.com/in/drchris/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Chris 02:20 Ever changing Nature of Consumer Psychology 05:24 The Need to Bust Consumer Myths 07:21 Myth 1 - Consumers are changing, everything is different 14:50 Myth 2 - Insights have to be fresh & new 17:58 Myth 3 - Shopper's Don't Think 27:53 Myth 4 - Consumer Attention Spans Are Less Than Goldfish 36:17 Myth 5  - Identify consumers' emotional states by scanning their faces 42:10 Talent Show by Chris 43:35 Rapid Fire - Personally Speaking with Chris 48:00 Connecting with Chris Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #consumerscience #consumerinsight #consumermotivation #customerattention #consumerbehaviour #consumerculture #marketingpsychology #customerbehaviour #customerinsight #consumerattitude #customerunderstanding #marketing101 #consumerattitude #Consumermotivation #consumertrends
49:33
May 29, 2022
Ep 76 : Tomer Hen on D2C Brand Building Strategies & Energizing Entrepreneurs
What is most critical for creators & D2C brands to succeed?  How to launch a supplement brand in 2022 ? How to launch a D2C e-commerce brand & leverage Amazon ?  Tomer Hen answers the above questions as he talks about energizing entrepreneurs & powering D2C brands . Tomer Hen is the Founder & CEO, Mobco Media &  SIIZ. Tomer Hen is a serial entrepreneur with over a decade of experience in the Digital Marketing industry. During this time, he founded the first mobile marketing school in Israel, created the first Israeli Mobile Marketing Summit, and has spearheaded notable campaigns with leading fortune 500 brands, including Amazon, Audible, and Mastercard.  Please connect with Tomer at Linkedin https://www.linkedin.com/in/tomer-hen/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com 0:00 Preview & Introduction to Tomer  2:02 Key Success Factors for Building a Brand for Creators, Startups  5:18 Launching a Nutrition Supplement Brand - SIIZ  13:24 Relevance of Nutrition Brand for Entreprenuers  22:12 D2C Brand Strategy & Role of Amazon  26:09 Rapid Fire -Personally Speaking with Tomer  27:30 Connecting with Tomer Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/
28:55
May 20, 2022
Ep 75 : Oliver Palmer on Martech Stack - A/B Testing & Data-Driven Experimentation At Scale
What is A/B testing & what are some use cases from your work experience ? What are the cultural barriers and why do most companies struggle to scale their A/B testing programs ? What are the best practices of A/B testing & how to build business experiments that get maximum impact ? What is the role of qualitative user research in helping improve A/B Testing programs? Oliver Palmer answers the above questions & many more. Oliver Palmer, is an Experimentation Practitioner and a Conversion Rate Optimisation Consultant.Oliver works with organisations to demystify experimentation and the MarTech stack and better understand how to integrate with the bigger organisational picture. Oliver's Website - https://www.oliverpalmer.com/ Oliver on Linkedin - https://www.linkedin.com/in/ollee/ Oliver on Twitter - https://twitter.com/ollee Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Oliver 02:50 Introduction to A/B testing & Use Cases 15:07 Cultural Barriers & Why Companies Struggle with A/B Testing 18:45 Three Imperatives for A/B testing 25:00 Use Case of A/B Testing - Risk Mitigation for UK Telco Group 29:20 Qualitative User Research In Data-Driven Experimentation 32:45 Rapid Fire - Personally Speaking with Oliver 36:31 Connect with Oliver Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #martechstack #abtesting #conversionoptimization #martechtools #conversionrateoptimisation #conversionrateoptimization #datadrivenmarketing #datadriventesting #marketingtechnology #landingpageoptimization #conversionoptimizationstrategy #websiteconversionoptimization #internetmarketing #abtestingcasestudy #marketing101
37:47
May 12, 2022
Ep 74 : Arun Iyer on Building Indian Unicorn Startups Brands of Tomorrow- Byju's, Wakefit, Tata 1mg
How Wakefit ,a D2C Brand, was built from scratch  primarily using content marketing ? How are unicorns  like Byju's  &  Tata 1mg  being built as long-lasting brands of tomorrow ? What is business model of  Spring Capital to position itself as a  skin-in-the-game marketing consulting firm ? Arun answers the above questions and more as he talks about case studies of building unicorn startup brands, and making the brand a 'moat'. Arun Iyer is a Founder and Creative Partner at Spring Marketing Capital. In his previous avatar he was the Chairman & Chief Creative Officer at Lowe Lintas India.  Please connect with Arun on Linkedin https://www.linkedin.com/in/arun-iyer-1b155312 Email Arun at aruniyer@springmarketingcapital.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  00:00 Preview & Introduction to Arun 02:29 Spring Capital Business Model  06:32 Building Enduring Brands 10:19 Wakefit Case Study - Building Unicorn Brands 27:18 Byju's Case Study - Building Unicorn Brands 38:04 Tata 1mg Caselet 40:54 Rapid Fire - Personally Speaking with Arun 43:21 Connecting with Arun Iyer Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #wakefitmarketing #startupmarketing #Indianstartups #tata1mg #digitalmarketing #marketing101 #wakefitmattress #indianunicornstartups #d2brands #byju #byjus #startupmarketingstrategy #startupmarketingplan #startupbrandpositioning #byjusbranding
45:13
May 04, 2022
Ep 73 : Troy Campbell on Using Behavioural Science of 'Cool' & Storytelling to Power Innovative Brands, Business & Design
What is the science of 'cool .? How would you use these principles to ‘design cool’ for a client ?  At On Your Feet, you've been asking your clients at Nike, Intel, P&G, about what their people’s biggest current and future needs are. What are the six major themes that have arisen?   What is the  science behind some of one’s best known and most beloved stories ?  Troy talks about the above questions and many more as he takes you on an inspirational journey to understand what makes something 'cool' or makes a story tick.  Troy Campbell is Chief Scientist at On Your Feet.  He is also a Founder at Scientific Mind, Artistic Heart. Visit Troy's Website at https://www.troy-campbell.com/ Connect or Follow him on Linkedin https://www.linkedin.com/in/troy-campbell-5a813811/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com 00:00 Introduction to Try & Preview 02:41 Scientific Mind, Artistic Heart 07:38 The Science of 'Cool' 22:54 People's Biggest Current & Future Needs  27:39 The Science of Story 43:54 Talent Show -  'Jagged Edge' Song by Troy 42:46 Rapid Fire- Personally Speaking with Troy 48:21 Connect with Troy  Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #brandstorytelling #coolbrands #Innovativebrands #innovation #creativebrands #branding #troycampbell #brandstorytellingstrategy #storytellingmarketing #neuroscience #consumerscience #neuromarketing  #storytellingforbusiness #storytellinginmarketing #whatiscool
50:36
April 28, 2022
Ep 72 : Ben Worthen on Content Marketing Strategy & Brand Storytelling - Creating an Editorial Sub-Brand
Why companies should invest in brand storytelling and how to do it right ? How to overcome the cultural and organizational obstacles to doing content marketing well? Half the money  spent on content may be wastes . How does one change that ? What are the  content marketing metrics that really matter ? Ben answers the above question and many more & teaches marketers what they can learn from journalists. Ben Worthen is CEO of Message Lab, an award-winning agency that combines journalism, data and design to craft content and create experiences that get real results.  Ben developed his storytelling and investigative savvy working as a journalist for 13 years, winning many national awards for news and feature writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. Current and former clients of Message Lab include Facebook, Google, GoDaddy, ServiceNow, Elastic, and Silicon Valley Bank. Connect with Ben on Linkedin : https://www.linkedin.com/in/benworthen/ Visit Message Lab  : https://messagelab.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com 00:00 Preview & Introduction to Ben Worthen 02:20 Anti-Advertising, Engaging with Ideas, Not With Products 18:33 Case Studies of Creating Engagement with Ideas 22:44 How Engagement Translates into CTA 24:52 Organizational Challenges to Content Marketing 31:07 Brand Marketing Campaign v& Content Marketing 33:41 Creating an Editorial Sub-Brand - Helping Humans 38:55 Human Stories - Digging Deeper vs Analyzing Data 44:33 Rapid Fire - Personally Speaking with Ben Worthen 47:35 Talent Show -Singing while Gargling 48:20 Connect with Ben Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #contentstrategy #Contentmarketingstrategy #contentmarketing  #contentmarketingtips #contentcreation #contentcreationstrategy #benworthen #messagelab #websitecontent #websitecontentideas #contentmarketing101 #websitecontentstrategy #contentwriting #marketingcontent #brandcontentcreation
49:47
April 21, 2022
Ep 71 : Dr Felicity Heathcote-Márcz on Ethnographic Approach for Understanding Consumers, Technology & Cultural Design, Cyborgs
When & Why we should use Ethnography to Understand Consumers ? What were the insights from the study of anthropological approach to understand how humans are using intelligent mobility technologies like autonomous vehicles ? Why you need an ethnographic approach to understand the intersection of technology & cultural design ? Why understanding cyborgs is essential to understanding humans? Felicity answers the above questions and more, as she conducts a masterclass on application of ethnography for behavioural research. Dr Felicity Heathcote-Márcz is the Head of Behavioural Research at CDS, UK. Felicity has led and carried out behavioural research projects for large public and private sector clients utilizing ethnographic research methods along with other mixed methods approaches to achieve operational and customer-focused findings and results. Connect with her on Linkedin https://www.linkedin.com/in/felicityheathcotemarcz/ Connect with her on Twitter - https://twitter.com/sharpsister Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com 00:00 Preview & Introduction to Dr Felicity Heathcote-Márcz 03:30 Why & When to Use Ethnographic Research ? 12:43 Ethnography Peeking, Time Needed for Studies 17:52 Ethnography for Early Predictor of Change 21:45 Insights from Atkins UK Mobility as a Service Study 25:50 Understanding Technology & Cultural Design 31:33 Are we all Cyborgs? 36:56 Monsters, Super Heroes esp. Wonder Woman 42:37 Rapid Fire - Personally Speaking with Felicity 45:48 Talent Show 46:48 Connect with Felicity Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #ethnographyresearch #marketresearch #ethnographicresearcher #qualitativeresearch #Ethnographyqualitativeresearch #ethnographicresearchdesign #Behaviouralresearch #context #whatisethnographicresearch #culturaldesign #Immersivemethodology #marketing #Immersiveresearch #Observationsinresearch #cyborgs
48:30
April 14, 2022
Ep 70: Prashant Kumar on Marketing 4.0 & Digital Transformation. Case Studies of Nippon Paints, Carsome Marketplace
What is Marketing 4.0 in action ? How traditional models lie broken, and the new models remain either undefined or are in a state of perpetual flux?  What is your approach to Digital Transformation ? Can you share case study on digital marketing & transformation from your work at Entropia with top company. in the APAC market helping create demand and design their customer experience ?  Can you share a case study of how you have mentored  successful unicorns in South-East Asia? Prashant Kumar or PK, answers the above questions and more as he talks about the disruption brought about by data and technology that has created a wide chasm between marketing strategy and what really works in the marketplace.Prashant Kumar is the Founder & Senior Partner at Entropia - part of Accenture Interactive. Connect with PK on Linkedin  - https://www.linkedin.com/in/prashantkumar2006/ Email PK at  hereispk@yahoo.com Check out his book on Amazon https://www.amazon.in/Made-Future-Story-Marketing-Content/dp/0670096245 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/
42:52
April 07, 2022
Ep 69 : Rachel Lindteigen on Why Search Engine Optimization is Better Than Facebook Ads - SEO Strategy, Tools, Tips
SEO works better than Facebook ads & it's easier. How ? How do I make sure that buyers find my business & not my competition when searching online? How do I rank for a keyword? How do I nurture an audience using my blogpost until they are ready to buy  ?  How do I write content my audience wants to read that the search engine still likes? Rachel answers the above questions & more as she talks about the  Search Engine Optimization Fundamentals & Strategies . Rachel Lindteigen is an SEO & Content Marketing Expert. Rachel is  President and Founder of  Etched Marketing.  Connect with Rachel :  https://www.linkedin.com/in/rachel-lindteigen/ Rachel's Website : https://www.etchedmarketing.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com 00:00 Preview & Introduction to Rachel 03:28 What is SEO & How it Helps Businesses 05:01 SEO is a Revenue Generating Machine 08:46 Why SEO is Far Better than Facebook Ads 12:43 How to Get Ranked Higher on a Keyword 18:51 Role of SEO Across the Sales Funnel 24:26 How to Write a Blog that People Read 28:15 Blogging Content Strategy 29:50 Getting Topic Ideas, Google Suggested Search 32:13 Best SEO Tools, Keyword Research Tools 35:00 SEO Trends -Quality Content, Video & Audio on Website 36:29 Rapid Fire with Rachel - Personally Speaking 39:43 Connect with Rachel Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #SEOTips #seostrategy   #seotutorial #SEOtools #SEOexpert #SEORankingFactors #seokeywords #searchvolume #SEOContentWriting #SEOTechniques #SEOGoogle #SEORanking #SEOBestPractices #keywordsresearch #seokeywords
41:23
April 01, 2022
Ep 68 : Melina Palmer on Unlocking Consumer Decisions with Behavioral Economics, the Brainy Business Way
How does the brain work ? The analogy of Elephant & Rider What are nudges, and why the default option  works ? How does partitioning work & how does putting in blocks create a new decision ? Why marketers should evaluate  the hot, cold empathy gap in the way that consumers make decisions?  Why marketers should be thoughtful about a behaviour change challenge ? How to apply the concept of framing to design messages differently ? How to apply the concept of anchoring to marketing - pricing, promotions etc ?  Melina answers the above questions as she advises marketers & businessmen to be thoughtful .Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business, has downloads in over 160 countries. Melina worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. She is the author of  a book "“What Your Customer Wants and Can’t Tell You".  Visit Melina's Website at https://thebrainybusiness.com/ Connect with Melina on Linkedin  https://www.linkedin.com/in/melinapalmer/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com The Podcast Index 0:00 Preview & Introduction to Melina 3:30 How does the Brain Work - Elephant Rider Analogy 7:04 The Concept of Nudges; Why Default Works 11:11 The Brain as a Smartphone 14:51 The Concept of Partitioning  17:23  Hot, Cold Empathy Gap in Decision Making 20:27 Marketers Should Be Thoughtful About Behaviour Change 23:55  Applying Behaviour Science esp. to  Market Research 32:43 Concept of Framing & Designing Messages Differently 36:25 Concept of Anchoring & Relativity applied to Pricing, Promotions 40:32 Brand is a Memory & Story Telling 43:30 Rapid Fire - Personally Speaking with Melina 48:45 Connecting with Melina Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #neuropsychology  #whypeoplebuy #consumerscience  
50:07
March 24, 2022
Ep 67 : Ekta Dutta on BIBA India Marketing Strategy - Indian Ethnic Fashion Brand Story
How did the campaign #ChangeIsBeautiful really disrupt the fashion industry ?  What were the key insights behind the campaign & the marketing goals?    What is the origin story of BIBA as a brand & the key success factors that helped it scale up?   What is product innovation strategy of BIBA & how does it remain relevant  esp. in smaller towns?   How is BIBA doing influencer marketing & using macro, micro influencers ?   What does being an 'Ethnic Indian' brand mean & how does it manifest itself ? Ekta Dutta  answers the above questions as she talks about a pioneer ethnic brand BIBA, which has many firsts in the area of Indian ethnicwear marketing & brand-building. Ekta Dutta is Head Of Marketing at BIBA Apparels Private Limited. Ekta has over 15 years of experience across categories with a passion for understanding consumers and translating the knowledge into actionable results that lead to demand generation & increase in revenue. Connect with Ekta on  Linkedin - https://www.linkedin.com/in/ekta-dutta-7175a621/ Email her at ektadutta@gmail.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com 0:00 Preview & Introduction to Ekta  2:15  Disruptive Fashion Campaign #ChangeIsBeautiful  9:36 Pioneer Story of BIBA & Key Success Factors for Rapid Scale Up  13:00 Product Innovation Strategy of BIBA - Brand for 3 Generations  18:00 Strategy for Penetrating Small Towns  20:25 What's Changing in Ethnic Fashion esp. After Onset of Pandemic  24:43  Posturing & Showcasing Collections vs Meaningful Branding  27:45 Influencer Marketing Strategy, Beats of BIBA song  32:14 New Styles BIBA is Launching  33:27 Being an Indian Brand ; Brand for Occasions  38:00 Rapid Fire - Personally Speaking with Ekta  41:00 Connecting with Ekta Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/   #bibamarketingstrategy #bibamarketinghead #Biba 
43:30
March 16, 2022
Ep 66 : Gautham Vadakkepatt on Retail Transformation,Sustainable Retailing, Responsible Marketing
Can advertising benefit women’s development? Could you share few insights with  our audiences from your paper? How is 'Centre for Retail Transformation'  supporting retailers esp. startups, SMBs. What is  role of technology and data in retail transformation ? What is the path forward for Sustainable Retailing ? Could you share with our audiences some actions, challenges as well as mechanisms retailers can utilize to  enable this  What are the top two  Retail Trends to watch out for in 2022?   Gautham answers the above questions, as he talks about transforming retail . Gautham Vadakkepatt is an Associate Professor| of Marketing at George Mason University - School of Business . He is also a Founding Director of Center for Retail Transformation & a Top Retail Influencer. Please Connect with Gautham on https://www.linkedin.com/in/gauthamvadakkepatt/ Please Email Gautham on gvadakke@gmu.edu Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com The Conversation 0:00 Preview & Intro to Gautham  01:23 Paper on Women's Development & Advertising   09:53 Centre for Retail Transformation- Supporting SMB Retailers & Startups  16:47 Shop Local & Strengths of Neighbourhood SMB Retailers  24:09 Way Forward for Sustainable Retailing  31:02 Top Two Game-Changing Trends in Retail   36:31 Rapid Fire - Personally Speaking with Gautham  41:32 Connect with Gautham Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #retailtransformation #sustainableretailing #responsiblemarketing
43:39
March 03, 2022
Ep 65 : Patrick Fagan on Using Neuroscience & Behavioral Economics to Turn Minds Into Money
How can you use person’s digital footprint to identify their personality, and  predict future behaviour ? What is the secret behind engagement of Tiktok & personalization of Spotify ? How nudging has been used effectively by UK Government in promoting Covid Vaccination ? Six powerful nudges packed into one short sentence ? Patrick answers the above questions and gives us a peek on application of neuroscience for understanding minds, optimizing messaging and nudging behaviour. Patrick Fagan is Co-founder and Chief Science Officer, Capuchin Behavioural Science. He is a consultant, lecturer, author, public speaker. Patrick was Lead Psychologist at Cambridge Analytica for  until the company went into administration. Patrick's Linkedin -https://www.linkedin.com/in/pfagan87/ Patrick's Website -https://www.patrickfagan.co.uk/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com 0:00 Preview & Introduction to Patrick 02:45 Why Cute Sells 04:19 How Irrational Are We & How Little of Our Thinking is Conscious 08:06 Grabbing Attention, Making Choices ; Cocktail Party Effect 12:58  How We Will Die -Using Media Consumption to Predict Behaviour 15:04 Using Face Shape to Predict Personality 17:43 Digital Footprints & Principle of Thin Slices 20:30 How Spotify is using AI to Personalize Our Music 22:39 Secret Technology Insights Behind Tiktok 25:34 Matching Brands/NFTs to Tiktok Influencers 27:49 Understanding Minds to Optimize Marketing Messaging 32:15 Book Hooked - How to Grab People's Attention 35:40 How UK used Nudging to Encourage Vaccination 38:35 Why is UK the Hub of Behavioural Science 40:15 Watch-outs to Minimize Being Influenced/Manipulated 42:38 Rapid Fire- Speaking Personally with Patrick 44:48 Connecting with Patrick Fagan Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #neuropsychology #neuroscience  #consumerscience  
45:39
February 24, 2022
Ep 64 : Aniruddha Khandekar on Brand Strategy on Asian Paints, Livon Marico ; Consumer Insights on Gen Z, Alpha & Millenials
Asian Paints is one  of the brands that’s built India.  What are the key success factors, brand building best practices from the journey ?  How is  Brand Livon from Marico, a great example of category creation? What are  some  insights  amongst emerging consumer segments  (Millennials, Gen Z, Gen Alpha) ?   Aniruddha answers the above questions and more as he shares his learnings from 18 years of advertising, media and digital. Aniruddha Khandekar is Marketing and Brand Communications Expert who has been a senior management brand strategy lead at Leo Burnett, VMLY&R & Ogilvy. Please connect with him on Linkedin https://www.linkedin.com/in/aniruddha-khandekar-047b873/ .  Email Aniruddha at aniruddha.khandekar@gmail.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.Website : www.jasravee.com #asianpaintsmarketing  #livonhairserum  #brandstrategy #branding101 #wahsunilbabu #Communicationcampaign  #asianpaints #marketingstrategies #asianpaintsad #advertisingstrategy #brandingstrategy #asianpaintsbusiness #livonmarico #generationalpha #generationalphapredictions
47:53
February 17, 2022
Ep 63 : Jennifer Clinehens on Growth Hacking Marketing Using Behavioural Science & Psychology, Creating a Customer Experience that Sings !
How do we use Nobel prize-winning science to predict the choices your customers will make?  How behavioural science can help in understanding customer decision  making  process ? What’s the C.H.O.I.C.E model ? How do we design choice environment that gets people to buy ? How do we apply behavioural science to construct a customer experience that sings ?   Jennifer answers the above questions and many more as she explains how psychology and behavioural science can be used to understand customer choices and propel business growth. Jennifer Clinehens is the Founder and MD of Choice Hacking. Her career started as a professional classical musician, then she became a marketer and now is an entrepreneur & content creator. Her book, Choice Hacking, was recently named one of the "Best Behavioral Psychology Books of All Time" and "Best New Behavioral Psychology Books To Read In 2022" by Book Authority. You can visit Jennifer's website - choicehacking.com  Or connect with Jennifer at Linkedin - linkedin.com/in/jenclinehens Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at jasravee.com, Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com 00:00 Preview & Introduction to Jennifer  02:30 - Customer Decision Making -  Irrational, Propensity for Taking Mental Short-Cuts  09:40 Customer Experience & Journey Mapping, Peak-End Rule  20:25 Messaging & Consumer Journey - Examples of McDonald, Disney  27:13 The C.H.O.I.C.E Framework - Choice Hacking for Growth  30:20 Disney and Kodak Case Study 44:45 Choice Architecture, Choice paradox   49:40 Rapid Fire - Personally Speaking with Jennifer (Jen)  52:48 Connect with Jennifer Jennifer explains that customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, customer actions often appear random on the surface. Jennifer uses the  CHOICE framework  to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences. Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.Website : www.jasravee.com #choicehacking  #neuromarketing  #behaviorscience
54:13
February 09, 2022
Ep 62 : Luis Roy on Design Thinking Process & Case Study - Healthcare Innovation At Work @ Dr Reddy's Laboratories
What is Design Thinking  & Why has Design become so important ?  What are the Best Practices for Design Thinking ? A case study at Dr Reddy's ? What are the Stages of Design Thinking Process? Luis answers the above questions and many more as he takes as on a fascinating journey of the principles and application of Design Thinking. Luis Roy is Executive Vice President, Studio Head - Design and Innovation, Dr. Reddy's Laboratories.  Luis Roy is the Head of Studio 5b, the design and innovation hub, part of the innovation unit, of the global pharmaceutical company Dr Reddy's Laboratories. Please connect with Luis on https://www.linkedin.com/in/luisroy/   OR  you may email luis@drreddys.com  You can visit Studio 5b of Dr Reddy's Laboratories at https://www.studio-5b.com/ Or the Youtube Channel of Dr Reddys on  https://youtube.com/c/drreddys Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/    OR  email her at jasravee@theadiva.com 00:00  Preview & Introduction to Luis 02:35  What is Design Thinking ? 08:45 Why has Design become so important ? Focus on Human centred Experience 16:31 Best Practices for Design Thinking 20:41 Design Thinking as practiced at  Dr. Reddy’s : A Case Study 34:25  Stages of Design Thinking Process 47:50 Design Thinking and Intrinsic Values 49:00 Rapid Fire - Personally Speaking with Luis 53:00  Connect With Luis Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.Website : www.jasravee.com #designthinking #designthinkingprocess #designthinkingmindset 
55:06
February 03, 2022
Ep 61 : Ambi Parameswaran on Evolution of Indian Advertising & Indian Consumer Over 50 Years - Ambi Parameswaran on Nawabs, Nudes & Noodles
This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, society and consumers in the last fifty years and answers questions like How has Indian advertising by various categories like Life Insurance, Home Paints  evolved over the years ? What is story behind the iconic Hari Sadu ad by Naukri ? How does it reflect on changing attitudes to jobs, workplace etc. ? What is the story of the evolution of Amul as a brand, and its mascot ? What are the lessons it has for marketers? How is the 'Indian Man' as a segment changing? How do campaigns like 'Share the Load' mirror this ? What are the societal trends for 2022, in a COVID as an endemic world ? Ambi M G Parameswaran is a Brand Coach, Brand Strategist and Founder Brand-Building.com a Brand Advisory.In a career spanning 35+ years Ambi has helped build numerous brands including Digene, Brufen, Santoor Soap, Sundrop Cooking Oil, TCS, ICICI Bank, Wipro, Indica Cars, Zee TV among others. He served as VP, then as CEO of FCB Ulka from 2003 to 2013. Please connect with him on Linkedin https://www.linkedin.com/in/aparameswaran/     OR  visit his website http://brand-building.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/    OR  email her at jasravee@theadiva.com 00:00 Preview & Introduction to Ambi 01:46 Evolution of Life Insurance Advertising in India Over The Years 09:24 Evolution of Home Paints Advertising in India Over The Years 14:34 Iconic Hari Sadu Naukri Ad ; Jobs, Attrition, Culture in India 22:15 Amul Advertising Over The Years;  Amul Girl As a Mascot 31:10 Men As a Consumer Segment;  Share The Load 39:50 Consumer Trends of 2022 in a Post-Covid World 44:00 Rapid Fire -Personally Speaking with Ambi 46:05 Connect with Ambi Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.Website : www.jasravee.com #indianadvertising  #indianbrands  #indianads
48:21
January 19, 2022
Ep 60 : Holly Fisher on StoryBrand Marketing Framework for SMEs - Clear Marketing Messages Builds Effective Sales Funnel
What does it mean to have a clear marketing message? Why is a clear message so  important for businesses? What is StoryBrand Framework ? What are some ways businesses can clarify their message?  What are some common mistakes businesses make on their website?  Why is email communication an important piece of a sales funnel?  Holly answers the above questions and more as she asserts that businesses that clarify their message and build a sales funnel thrive in the marketplace. Holly Fisher is the Founder & CEO of Fisher Creative. Holly explains the StoryBrand framework that believes that even if you have the best product in the marketplace, you will lose to a competitor’s inferior product if they communicate more clearly. Please contact her on Linkedin https://www.linkedin.com/in/hollyannfisher/    OR email her at holly@fisher-creative.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/    OR  email her at jasravee@theadiva.com 00:00 Preview & Introduction to Holly 01:28 How to Clarify Marketing Messages 06:01 Common Mistakes Businesses Make on Their Website 11:53 Sales Funnel & Role of Email 18:21 Seven Elements of a Sales Funnel 21:31 Brand Story as a Sense Making Device 25:14 Rapid Fire - Personally Speaking with Holly Holly talks about why businesses that clarify their marketing message and build a sales funnel thrive in the marketplace. For a  business or organization to stand out in the noise, they have to be very clear in communicating what they  have to offer.Businesses need to have a one-line message or story that they need to communicate to be relevant to their customers. Even if they have the best product in the marketplace, they will lose to a competitor’s inferior product if the competitor communicates more clearly.   Business needs to be the guide, the business is not the hero of the story.  The role of the business is to solve a customer's problem,  help them be successful, help the customer be the hero. So one mistake businesses make in their communication and on their website is talking too much about themselves. Once one has a clear brand story and a  brand message it is really important to ensure that the message can can flow through everything else that a business is doing. The rest of that sales funnel is going to include what we call a one line story or the elevator pitch. The business needs  a proven, repeatable plan for capturing leads and then converting those leads to customers.And then also part of that sales funnel is going to be some sort of lead generating tool or lead magnet. So a free PDF guide, a free video series ,or anything of value which can be provided to prospects in exchange for their email address. Email communication is a really important piece of the sales funnel. Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.Website : www.jasravee.com #storybranding #brandstorytelling #marketingcommunication
28:14
January 12, 2022
Ep 59 : Ashish Mishra on ACKO Insurance Marketing Case - Digital Disruption of General Insurance in India , Insuretech Consumer Insights
How is ACKO disrupting the  general insurance category in India, one city at a time ? What are the challenges and advantages of having a digital platform insurance business?  What has been ACKO's  Marketing Strategy ?  Insurance sector marketing communication is very different from the route  ACKO has taken. What were the key objectives and  insights that were leveraged for different campaigns ? Ashish answers the above questions and many more as he takes us into a fascinating world of ACKO's business and marketing strategy. Ashish Mishra is the EVP Marketing  for ACKO. Ashish is a MICA graduate with 18 plus years of Brand building and Marketing.Please connect with him on Linkedin - https://www.linkedin.com/in/ashish-mishra-mktgathsbc/ or Email him at ashish.mishra@acko.com Please visit his company ACKO- https://www.acko.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/  Email Jasravee at jasravee@theadiva.com 0:00 Introduction to Ashish & Preview 1:24 Technology Company Solving for Insurance- How ACKO disrupted Insurance  6:34 ACKO Value Proposition - Pricing, Customization, Ease etc. 11:50 Delivering 10x Customer Experience 14:43 Challenges in the Journey - Bad Apples, Multiple Cities 20:32 Amazing Customer Story & Value of Cross-Selling & High LTV 23:30 Marketing Campaigns of ACKO - Octopus, Arshad Warsi & Murthy 31:02 ACKO Marketing Setup- Team Structure, Objectives, Roles 33:10 Integrating the Brand with Sport, Music & Culture 36:27 Think & Act  Local 38:13 Customer Definition 39:44 Rapid Fire- Personally Speaking with Ashish 41:47 How to Connect with Ashish Ashish talks that one should only startup if one can provide  10X experience, 10X better experience than what consumers are getting right now. Insurance as a category was boring and staid, so when the customers go and buy car insurance from the app, it is so much smoother, sleeker, and greater experience, it is designed for the people who live in 2020s. ACKO has thought through the whole customer journey from discovery  to claim renewal and made it super super customer centric. The ACKO team spends a lot of time deliberating "Should we OR should we not add another step into this consumer journey?" And as a marketer Ashish found it really refreshing to realize that 'I'm not the only guy in this room is the voice of the customer'.  Ashish believes that the fundamental difference comes from ACKO's beliefs - 'We don't think of us just as an insurance company, we it's primarily a tech company'. ACKO is a tech company, which is trying to solve the problem of insurance through technology. Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.Website : www.jasravee.com #insuretech  #ackoinsurance #growthmarketing
43:07
January 05, 2022
Ep 58 : Matt Wallaert on the Science of Behaviour Change- Framework, Application (Advertising, Market Research), Characteristics, Ethics
How the cycle of behavioural strategy, insights, design, and impact evaluation can help us build products and services that change behaviour ?  How do you react to perception change vs. behaviour change esp. from the lens of advertising ? What would your advice be to Market researchers esp. qualitative researchers (already conducting ethnography) if they are keen on becoming behavioural scientists? How can behavioural science change the world ?  Matt answers the above questions and many more as he talks extensively on behaviour science and his mantra of "Behavior as an outcome, science as a process." Matt Wallaert is the Head of Behavioral Science at frog (a Capgemini company) where he is the Executive Director of Behavioral Science. He focuses on helping organizations build their own applied behavioral science capabilities.Please just email him directly at matt@mattwallaert.com or use bit.ly/MattWallaertMeet to schedule a call slot. You can buy his book 'Start at the End: How to Build Products That Create Change' at Amazon  on any other place where books are sold https://www.amazon.in/Start-End-Products-Create-Change/dp/0525534423 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com 00:00 Introduction to Matt & a Preview 01:40 Everyone can be a Behavioural Scientist 04:00 Cycle of Behavioral Strategy, Insights, Design, and  Impact Evaluation 10:54 Applying Behavioral Science to Market Research 16:18 Advertising - Belief/Perception Change vs. Behaviour Change 27:21 Intervention - Tangible or Intangible 29:40 Behaviour Science -Probabilistic vs Deterministic, Applied vs Academic 34:50 Behavior Science is an Optimistic Science, 'Can Change the World' 39:30 Ethics of Behaviour Science - Ethical Challenges & Checks 43:40 Rapid Fire-Personally Speaking with Matt 46:00 Matt's Book & How to Connect with him Follow Jagged with Jasravee on Social Media Website : www.jasravee.com Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.Website : www.jasravee.com #behaviorchange #behaviouralchange #behaviorscience
48:12
December 30, 2021
Ep 57 : Andrew Lees on New Product Development & Launch - Bringing Startup and D2C Business To Life & Go To Market Strategy
Why is having a strategy the most important thing you can do when starting any business? What is the role of market research when starting any business?  What are the key aspects to consider while making decisions on manufacturing?  What is the role of various elements in developing a great product ? Like product design, packaging Andrew Lees answers the above questions as he talks about various aspects of new product development and launch. Andrew Lees is  the Founder and CEO of Stoke Ventures, Co-Founder and CEO of Maholla Products, Inc.He is also  the co-host of the podcast, That Entrepreneur Life. Please connect with him on Linkedin - https://www.linkedin.com/in/aleesdesigner/ Please visit his podcast at  https://thatentrepreneurlife.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/  Email Jasravee at jasravee@theadiva.com 0:00 Introduction to Andrew & Preview to Show 1:23The Need for Strategy Before Product or Business Launch 3:12 Iterative Nature of New Product or Business Development 6:27 Role of Market Research in New Product Development 9:46 Go to Market Strategy & The Role of Platforms like Amazon  12:50 Decisions for Manufacturing the Product, Supply Chain etc. 15:11 Designing for Usability, the ‘WOW’ factor 18:16 Importance of Packaging 21:14 Rapid Fire - Personally Speaking with Andrew 23:53 Get in touch with Andrew. His feedback about JWJ Andrew believes that strategy is so important with any business launch. He believes that market research, understanding who your competitors are, who your audience are and clearly identifying what your value proposition is mission critical.  He  thinks that  a lot of entreprenuers  have a  great idea and they just go full speed ahead with it. Often they might not understand what their product is, or their services and who their core customers are.  Andrew thinks that it is also important to put together business and financial modeling. “So you understand that the numbers work out, and that you understand what your business model really is, like, how are you going to make money? What is the model for that? And and then what is your marketing and sales strategy to connect with your target audience, to connect your value proposition with your target audience that you identified”.  Andrew believe that your strategic plan is  “a living, breathing document. It's not like, like a traditional business plan, you might put it together might be dozens of pages, or whatever.And, you know, really, the idea is just to take it to a bank and get a loan, you prove to them that you have this idea and that you're backing it up with all this stuff. But I think even banks are probably seeing through that now. “  #newproductlaunch #entrepreneurlife #newbusinessventure Follow Jagged with Jasravee on Social Media Website : www.jasravee.com Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.
25:00
December 26, 2021
Ep 56 : Micheal Cheng on Making Video As Easy As Powerpoint- Supercharging Content Marketing, Thought Leadership & Branding
How Video Marketing Can Drive Sales and Revenue ? How is Lumen5 democratizing video content generation?  How has content marketing changed recently? What are the trends that you see?  How can brands create a thought leadership strategy? How Thought Leadership Content Can Build Credibility and Drive Pipeline  Michael answers the above questions and many more as he gives us fascinating insights on content marketing strategy, video marketing , thought leadership and his entrepreneurial journey. Michael (Mike) Cheng is the CEO and co-founder of Lumen5, an online video creation platform with over 800,000 users worldwide. The vision of Lumen5  is to democratize video creation so that anyone can easily produce engaging video content without prior video editing experience. Please connect with Michael on Linkedin : https://www.linkedin.com/in/michaelhsc Visit his venture Lumen5 : https://lumen5.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/  Email Jasravee at jasravee@theadiva.com 0:00 Preview & Introduction to Michael  1:35 Democratizing content with Lumen5  3:53 Magic of video content  & impact of storytelling on brand building  
8:15 Characteristics of an effective video  10:41 Repurposing long form content  
 13:25 Thought leadership and content management  15:59 Integration & Consistency across channels critical to brand building  19:50 : Crystal ball gazing- video content in 2030  22:53 Lumen5 value proposition and use case - blog to video 
 26:01  Key lessons as a serious entrepreneur 
 31:13  Talent Show by Michael 
 32:37 Rapid Fire - Personally Speaking with Michael 
 34:30 Connect with Michael Michael talks about Why The Blog is Dead. He also talks of an interesting way to create a content repurposing strategy using the aspects of this videocast. He also talks about content marketing and how content marketing has hanged recently and what are the trends that he sees. He also delves upon how  brands  can create a thought leadership strategy and how does that differ from content marketing. Michael also talks about Lumen5,  what it does, along with how someone can get started making videos on the platform.  Micheal also gives his views on how this video content space looks set to evolve over the next ten years, and we dive into the future of VR, and VR social media. Michael shares some of the challenges involved in a company that grows so fast, along with his experiences as a founder and any lessons he learned along the way. Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #contentmarketing  #videomarketing #marketingvideos
36:06
December 14, 2021
Ep 55 : Bitop Das Gupta of Grey Bangladesh on Purpose Driven Marketing Campaigns like UCB Agrobanking (Cannes Lions Winner Case Study), Grameenphone Telenor Campaign, Gen Z
How does the  world’s first solution to transform fresh fruits and vegetables into bank account and savings work ?  Could you share the challenge and insights that led to this campaign? What was its impact?  What are some of the emerging trends/ insights observed of GenZ consumer segment ? How can marketers leverage it ?  Bitop answers the above questions and many more as he talks about the very celebrated campaign by UCB Agrobanking  (Winner of Many Cannes Lions, APAC Grand Effie, Grand Prix at WARC for Asian Strategy) . Bitop Das Gupta is AVP & Strategic Planning Lead at Grey Group Bangladesh.  Please  connect with him at https://www.linkedin.com/in/bitopdasgupta/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/  Email Jasravee at jasravee@theadiva.com 00:00  Introduction to Bitop & Preview  01:25  Cannes Winner Case Study - AgroBanking by UCB and Shwapno  15:40  Grameenphone, Bangladesh- Brands Causing Positive Change   18:30  Segment Gen Z -Definition,  Insights, Trends  24:55 Rapid Fire - Personally Speaking with Bitop  27:53 Connecting with Bitop Over 33% of Bangladesh’s population are without a bank account and most of them are farmers. They live off the land, without  the ability to access credit or savings and are stuck in a vicious cycle of poverty due to the unfairness caused by the middlemen.  Now, inequality and poverty are often accepted as age-old parts of the society, impossible to change, but Project AgroBanking  challenged that and brought positive change in the perception and behavior of the unbanked farmers by letting them use their  excess produce as currency and turning fresh produce and vegetables into bank accounts and savings AgroBanking is a two-party platform where the currency to deposit into bank accounts is not hard cash, rather it’s the  fresh produce. To convert fresh produce into money, UCB partnered with Shwapno, the largest retail chain in  Bangladesh. Shwapno has stores in all the major urban centres and they already source fresh produce from the marginal  growers across the country.  Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #purposedrivenmarketing  #canneslions #meaningfulbrands
29:41
December 08, 2021
Ep 54 : Anuj Kumar on Affle India Business Model ,Entrepreneurial Journey, Digital Advertising Marketing Trends & Insights
What were the challenges in Affle's  entrepreneurship journey and how  did you resolve them ?  How did Affle  use the business model innovation of Cost Per Converted User (CPCU) to strongly differentiate itself and create a compelling value proposition for marketers? What are the key consumer trends that will impact digital marketing and advertising ? How did Affle use various mergers and acquisitions in enhancing its value proposition ?  What are the levers of India Growth Strategy and the role of 2Vs of verticalization and vernacularization ?   Anuj answers the above questions and many more as he takes us on an amazing ride on the  pivotal role he played in building & growing Affle. Anuj Kumar is the Co-founder, Chief Revenue & Operating Officer at Affle. He has helped forge important partnerships, integral to Affle’s business, thus helping Affle to become a leading Mobile platform company. Please connect with Anuj at  Linkedin https://www.linkedin.com/in/anujk/ Email - findanujkumar@gmail.com Twitter - https://twitter.com/anujkumar13 Please visit his company Affle at https://www.affle.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/  Email Jasravee at jasravee@theadiva.com Sarvajeet Dinesh Chandra is an occasional co-host of the videocast/podcast. He is the Founder Director at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Please connect with Sarvajeet on Linkedin at https://www.linkedin.com/in/sarvajeet/    Email  sarvajeet@theadiva.com 00:00 Preview and Introduction to Anuj Kumar 01:30 Starting up Affle -  Entrepreneurial Journey of Anuj & Affle 05:20 Entrepreneurship Lessons - Marathon Mindset, Embracing Change,  Path to Profitability 09:17 Business Model Innovation - Marketing as Revenue through Cost Per Converted User CPCU 13:25 Aligning the Value Proposition of Affle to Integrated & Blended Consumer Journey  17:38 Acquisitions or Partnering with Like-Minded Entrepreneurs or Co-Founders 19:04 Consumer Trends for Marketers 21:40 India Market - Characteristics,  Vernaculization through Video, Continuous Innovation through Device ID Algorithms 27:48  Fraud in Digital Advertising & Affle's mFaaS Fraud Detection & Prevention Programme 30:45 Developing Markets vs Developed Markets - Characteristics, Unit Economics, Entry Barriers 33:45 Building a Talent Pool of Co-Entrepreneurs or Co-Founders 41:43 Future of Digital Advertising - Delegated Commerce through Voice Assistants, Embedded Devices, IoT 44:55 Use Cases for Affle India - Blended Customer Journeys, Integration of Paid & CRM Channels 51:18 Rapid Fire - Personally Speaking with Anuj 54:10 Connect with Anuj Kumar Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #affleindia #digitaladvertising #customeracquistion
55:12
November 30, 2021
Ep 53 : Damian Rees on User Experience Research and Design -User Centred Design Process, UX Strategy, UX Insights & Trends
What is UX, user experience and what kind of user experiences does it include? Would unboxing also be part of UX?  What aspects of UX design can enable seamless experiences across devices? Does personalization enhance user experience? How do Spotify, Thread do it well ? What are the key future trends to watch out for in UX? Damian answers the above questions and many more as he talks about User Experience Design and helping businesses focus on users first and how they can design better interactions using new technology. Damian is an expert in UX research, product design, & psychology. Damian Rees is the UX Director for Europe at Ipsos (a global research company ) responsible for educating and empowering  teams to deliver top quality UX research and design work to clients globally. He has 22 years of experience in UX working with BBC, Burberry, and Financial Times.  Please connect with him on Linkedin https://www.linkedin.com/in/damianrees/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/  Email Jasravee at jasravee@theadiva.com Damian believes that UX is about making an experience easy, useful, and in some circumstances enjoyable for user. The thing that sets UX apart is the structured user-centred design process at the heart. Where users are the focus right from the start and any assumptions are validated and design ideas are tested iteratively. So when something launches, we already know users want it, need it, and can use it.A good user experience is about making it simple, fast, accessible, easy to understand, credible. He talks about his personal experience where he took his 7 year old to McDonalds and he ordered a happy meal for himself and his brother with no help from me. He just watched and felt it was such a great example of UX. If a 7 year old can walk up to something, interact, and complete a purchase then the experience has been designed well. The core differences between Customer Experience (CX) and UX is that CX is about the overall customer relationship – across multiple touch points. UX tends to be more about focusing on individual touch points at a time and designing the interactions between the customer and the business. Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #uxdesign  #uxresearcher  #userexperienceresearch
34:19
November 25, 2021
Ep 52 : Michelle Niedziela on Sensory Marketing, Neuroscience in Market Research - Applying Neuropsychology to Understanding Consumer Behavior
How do you use neuroscience in market research? How should various research techniques get combined to better understand how a consumer experiences  a product?  What is sensory footprint and brand harmony?  How do senses contribute to a congruent brand experience? How would this apply on online shopping experience ? Michelle answers the above questions as she takes us into a fascinating world of application of neuroscience in market research and sensory marketing. Michelle (Murphy) Niedziela, PhD is VP of Research & Innovation at HCD Research. She is a Consumer Behavioral Neuroscientist and Research Innovation Specialist. You can connect with Michelle at Linkedin https://www.linkedin.com/in/michelle-niedziela-phd-b581a712/   Email Michelle at mcmurphy.phd@gmail.com You can visit her company HCD Research blog at www.hcdi.net/blog  You can follow HCD Research on Twitter (@HCDResearchInc & @HCDNeuroscience), HCD Linkedin page is  https://www.linkedin.com/company/hcd-research/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/  Email Jasravee at jasravee@theadiva.com 0:00  Preview and Introduction to Michelle  1:31 Market Research Techniques incorporating Neuroscience 6:51 Application of Neuroscience in Market Research -Decision Making, Importance of Context, Action Standards 14:56 Sensory Marketing  - Sensory Footprint,  Incongruence decreases Purchase Intent 19:38 Online Sensory Marketing   22:42 Sensory Marketing in  E-commerce - Metaverse, Augmented Reality  27:05 Examples of Brands doing great Sensory Marketing 30:29  Effective Sensory Marketing - Collaboration of Marketing and R&D  31:54 Talent Show by Michelle - Argentine Tango 34:33 Rapid Fire - Personally Speaking with Michelle 37:00  How to Get in Touch with Michelle Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #sensorybranding  #neuroscience  #marketresearch
38:15
November 17, 2021
Ep 51 : Scott Jeffrey Miller On How To Become A Better Marketer By Learning From Marketing Mistakes. And Transformative Leadership Insights by Master Mentors.
What are ‘messes in marketing’ ? What is the most important quality to handle them ? How do we become a better marketing manager by learning from them ? What are the unique transformational leadership insights that we can learn from master mentors or some of the greatest minds ?  Scott answers the above two questions and more as he talks about two of his latest books- Master Mentors,  Marketing Mess to Brand Success. Scott J. Miller is a senior advisor on thought leadership with Franklin Covey. He was a Former CMO and EVP of Thought Leadership  at Franklin Covey. He is a best-selling author of first book, Management Mess to Leadership Success, and a WSJ best-selling author of the second book, Everyone Deserves a Great Manager. Connect with Scott at https://www.scottjeffreymiller.com/ Scott's Linkedin Profile - https://www.linkedin.com/in/scottmillerj1/ Scott's Podcast - On Leadership with Scott Miller Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/ 0:00 Preview & Introduction to Scott  2:12 Own your messes  7:47 Messes in Marketing - What most marketers fail at 
 8:31 Marketing Mess 1 - Its the customer, stupid ! 
 9:53 Marketing Mess 2 - Stay close to the cash  11:10 Marketing Mess 3 - Bruised hard, heal fast  13:20  Concept of Leadership  15:02  Leadership Lessons from Master Mentors -Nick Vuijic 
  20:00 Leadership Lessons from Master Mentors -Seth Godin  23:23 : Not everybody should be a leader of people 
 28:27  Common Characteristics of Master Mentors 
 30:51 Marketing Mess 4 -Marketing is not a department  33:55  Rapid Fire -Personally Speaking with Scott 
 37:11 Talent Show - Scott’s Cufflink Collection 
 39:36 Scott’s  Online Address Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #transformativeleadership  #marketingmanagerlife #marketingmistakes
41:23
November 05, 2021
Ep 50 : Helene Cahen on Creativity & Innovation Management in Organizations - Creating a New Product, Service or Experience ? Need Teams To Be More Innovative?
Helene Cahen  is an Innovation Consultant, Trainer, Facilitator and Speaker with 20 years of experience helping companies navigate innovation challenges. She guides Fortune 500, small businesses and non-profits to understand innovation, create innovative new products/services, build effective teams and support a user-centered culture.  In addition, she has been a facilitator, coach and lecturer for the Haas School of Business and the VP of Innovation for a start-up.  Trained in Creative Problem Solving and Design Thinking, Helene received an M.S. in Creativity and Change Leadership from the International Center for Studies in Creativity at Buffalo New York and has a business degree from Sciences-Po Paris, a top French Business School.   Contact Details for Helene  Website       www.strategicinsights.biz Contact       guide@strategicinsights.biz LinkedIn      https://www.linkedin.com/in/strategicinsights/ Twitter         https://twitter.com/@guidinnov  Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/ Special offer from Helene for  Jagged with Jasravee Listeners to help you grow your business and be more innovative . Download and review our Nine Questions to Spark your Thinking about Innovation  Schedule a free 30 minutes consultation with Helene Cahen to discuss your unique challenges related to these nine issues and how they can be addressed by going to  https://www.strategicinsights.biz/growth-through-innovation/  0:00 Preview & introduction to Helene  2:38  How to be more Innovative  3:50  Why diversity  in teams aids innovation  5:11 Human centered design  9:48 Improving collaboration & productivity of online meetings   13:31 Innovation Management - Wall of Assumptions, Blindspots, Common Tools & Process, Brainstorming etc.  17:49  Improv and creativity   23:27 Rapid fire- Personally speaking with Helene  25:14  Helene’s contact details  25:51  Feedback about JWJ Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/
26:22
October 30, 2021
Ep 49 : Aditya Jaishankar on Insights Into the World of Kids Below 13. His App Voxbox where Kids Go Social With Stories, Ideas and Fun
What’s so special and unique about the kids below 13 age segment ? How is the segment of kids between 5- 13 evolving ? Are there any misconceptions about this age segment ?  Can you share some observations of aspirations, dreams or opinions of kids through your app Voxbox? Aditya Jaishankar , Founder of Voxbox , answers the above questions as he takes us on a journey to a playground for  kid's imagination. Before he started on his entrepreneurial journey, Aditya was a South India Strategy Planning Head for MacCann Erickson. Please connect with Aditya on Linkedin - https://www.linkedin.com/in/aditya-jaishankar-4029523/ The Voxbox App is available for download on Google Playstore.  Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/ 0:00 Preview &