Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders
By Jasravee Kaur Chandra
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders Nov 24, 2022
118 - Ben Guttmann on How to Design Messages that Actually Work
In a world overflowing with notifications and updates, how do you cut through the noise? Ben Guttmann emphasises on clear messaging as a way to get attention, salience and salience. Clarity or simplicity emerges as the beacon guiding us toward effective communication. Ben also gives his insights on how to design simple & clear messages. He answers questions like What defines a simple message? Why is clear messaging essential in various contexts? What are the five dimensions of clear messaging? How does design play a role in crafting clear messages? What strategies can minimize friction in communication? How does empathy contribute to effective communication? Ben Guttmann is an entrepreneur, educator, and advisor who has been trusted to help tell the story of global brands including the NFL, I Love NY, and Comcast NBCUniversal. For ten years before its acquisition, he ran Digital Natives Group, an award-winning marketing agency that partnered with brands including The Nature Conservancy, Grand Central Terminal, and SwissRe, as well as luminaries including Nobel laureates, Fortune 500 CEOs, and #1 best-selling authors. He is the author of the book - "Simply Put: Why Clear Messages Win―and How to Design Them." Connect with Ben Guttmann on Linkedin https://www.linkedin.com/in/benguttmann/ Visit Ben's Website. https://www.benguttmann.com/ Ben's Book on Amazon https://www.amazon.com/Simply-Put-Messages-Win_and-Design/dp/1523004681 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Index 00:00 Preview & Introduction to Ben Guttmann 03:03 What is a Simple Message 05:18 When Messages Click - Are Perceived & Understood 06:49 Perception vs. Salience: Crafting Messages That Resonate 07:30 Why Brains Prefer Simple - Fluency 11:04 Why Complicated Fails -The Art of Ruining Organizations 15:23 Unveiling Design Principles: Benefits vs. Features 18:35 Keeping it Complicated is Dangerous, Selfish & Cowardly 24:51How to Design a Simple Message - 5 Design Principles 27:24 Focus: The Walmart Example of Design Principle 30:31 Salience: Harnessing the Power of Contrast 33:33 Empathy in Design: Connecting with Your Audience 35:31 Minimalism: Reducing Friction for Maximum Impact 37:51 Simple is Not Easy 39:06 Future of Communication: The Rise of Simplicity 43:18 Rapid Fire - Personally Speaking with Ben 47:25 Connecting with Ben Guttmann Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith #SimpleIdeas #SimpleCommunication #BoldMessaging #CompellingMessages #ClearMessaging #EffectiveCommunication #Marketing101 #ContentMarketing #BrandStorytelling #storytelling #marketingcommunications #ContentMarketingTips #StrategicCommunication#AudienceEngagement #branding101
Ep 117 : Phil Mershon on the Art and Science of Creating Memorable Experiences
The conversation with Phil delves into the transformation from traditional event planning to experience planning, stressing the importance of personalization, engagement, and giving space for the unexpected.
Phil Mershon is director of experience for Social Media Examiner where for over 12 years he has created amazing customer experiences at events like Social Media Marketing World and the Social Media Success Summit. He is an author of Unforgettable: The Art and Science of Creating Memorable Experiences
Throughout his 30+ year career, Phil has been creating memorable experiences for businesses like Koch Industries, non-profits, schools, and churches.
Connect with Phil on Linkedin https://www.linkedin.com/in/philmershon/
Phil's Book on Amazon https://www.amazon.in/Unforgettable-Science-Creating-Memorable-Experiences/dp/1636981011
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 24 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@gmail.com
Index
00:00 Preview & Introduction to Phil Mershon
02:04 Crafting Unforgettable Moments - Standing Out in a World of Distractions
05:06 Disney Theme Parks - Peak Experiences & Moments
10:09 Customer Journey - Peak & Valley Experience
14:58 DRIED Overcoming 5 Negative Forces for Transformative Events
24:18 Personalization of Event or Experience
27:25 Intentional Design: Crafting Meaningful Experiences
35:25 Embracing Transcendent Moments
41:44 Making Virtual Experiences & Community Building Memorable
47:30 Rapid Fire - Personally Speaking with Phil Mershon
49:25 Talent Show
50:32 Connect with Phil Mershon
Creating memorable experiences is both an art and a science. It requires a delicate balance of creativity, strategic planning, and understanding human psychology. W’ll explore the insights shared in a thought-provoking conversation about the intricacies of crafting unforgettable moments.
Standing Out in a World of Distractions
In today's fast-paced world, attention is a scarce commodity, with countless stimuli vying for our focus.Standing out amidst this noise requires more than just grabbing attention; it demands creating meaningful connections that resonate emotionally and personally.
Memories, unlike fleeting moments, endure because of their emotional and sensory depth, emphasizing the importance of personalization and authenticity over mere branding.
Peak Experiences: Lessons from Disney
Disney's strategic approach to creating peak moments illustrates the power of anticipation and immersion in enhancing experiences.Peak experiences, carefully crafted and strategically placed, have the potential to elevate an event from ordinary to extraordinary, leaving a lasting impression on attendees.
However, the failure to deliver on promised peak moments can lead to disappointment, underscoring the importance of managing expectations and consistency.
Transformative Event Design: Overcoming Negative Forces
Designing experiences goes beyond logistical planning; it involves understanding and mitigating negative forces that detract from engagement.
Isolation, exhaustion, and distraction pose significant challenges to fostering meaningful connections and participation.
By prioritizing engagement, personalization, and multisensory stimulation, event planners can create environments conducive to memory-making.
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwith\Website : https://jasravee.com/
#eventmarketing #experientialmarketing #eventdesign #customerjourneymapping #virtualevent #communityengagement #disneyexperience #intentionaldesign #venueselection #communitybuilding #speakerselection #eventplanning
Ep 116 : Suraja Kishore on Building Iconic Campaigns & Inspiring Culture
Explore the challenges, strategies, and learnings behind the two iconic campaigns that you worked on Ariel's 'Share The Load' & Idea's 'What and Idea Sirji' ?
How has the meaning of leadership evolved in this dynamic advertising and marketing landscape?
What defines a positive agency culture for you ? How can we cultivate future-ready talent within agencies?
Suraja Kishore answers the above questions and many more as he takes a masterclass on developing iconic campaign & thriving agency culture. Suraja Kishore is the CEO- BBDO & teamX India (Omnicom x Mercedes-Benz).
He has worked as a senior leader at McCann, Publicis Group, Lowe Lintas & Mudra. He is good with managing P&L, driving growth agenda, nurturing client relationships, encouraging inclusion & diversity at workplace and building long term brands and profitable business.
Connect with Suraja on Linkedin https://www.linkedin.com/in/skshapingfuturethinking
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@gmail.com
Index
00:00 Preview & Introduction to Suraja
03:32 What an Idea Sirji ! Revisited: The Iconic Idea Campaign
12:22 Carrying the Idea Campaign Forward
19:09 Share the Load: Ariel's Empowering Campaign
31:08 Beyond Laundry : The Purpose & Social Impact of #sharetheload
37:04 Share the Load - For the Youth & Social Media
44:19 Culture: Shaping and Navigating
49:40 Leading in the Age of Disruption
58:19 Rapid Fire: Getting Personal with Suraja Kishore
01:01:25 Connecting with Suraja Kishore
Through his insights and experiences, Suraja Kishore provides a glimpse into the thinking behind iconic campaigns for Ariel's 'Share the Load' and Idea's 'What an Idea Sirji'. He discusses his view on leadership and the importance of nurturing a culture that inspires change.
Confessions Over Insights
Ariel's 'Share the Load' campaign's foundation lies in the raw confessions of individuals, not just insights. This approach strips away societal facades, revealing the true hypocrisies that exist. The campaign challenges societal norms and aims to ignite cultural change, addressing issues like patriarchy through everyday decisions.
Creating Value Beyond Campaigns
Kishore emphasizes the need for agencies to focus on creating value rather than just campaigns. Clients who trust in this philosophy reap the rewards of authentic engagement. Brands, according to Kishore, act as magnets, attracting individuals who resonate with their beliefs. This attraction forms the basis of brand loyalty and advocacy.
Cultural Strategy Over Brand Purpose
Kishore advocates for a shift towards cultural strategy over brand purpose alone. In a rapidly evolving landscape, brands must align with broader cultural shifts to remain relevant.
He underscores the significance of cultural resonance, highlighting 'What an Idea Sirji' campaign of Idea which looked at the transformational societal impact of a mobile.
Leadership & Culture
Leadership, to Kishore, transcends titles and designations. It's about actions, contributions, and fostering a culture of listening and mentorship. He emphasizes the value of collective wisdom within organizations, acknowledging the wealth of insights and experiences each team member brings to the table.
Kishore underscores the importance of nurturing a culture of openness, authenticity, and accountability within organizations to drive meaningful change.
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Ep 115 : Purna Virji on High-Impact Content Marketing - Make Your Content Intentional, Engaging and Effective
Content is like apparel. In context of this analogy, why do you say content should be treated like Chanel, as an enduring asset?
Please explain for my audience how high impact comes from identifying big ideas? What are the common misconceptions here?
Same concept, different angles. Could you share some examples to explain this ?
How should one identify big ideas?
What are the 4 objections? How can content overcome these proactively?
Purna answers the above questions and more as she takes a masterclass in content marketing. Purna Virji is the author of High-Impact Content Marketing and Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft.
She has also been recognized as an Adweek Young Influential, was crowned the Search Personality of the Year by the US Search Awards and was named the most influential PPC Expert in the world by PPC Hero.
Please connect on Linkedin - https://www.linkedin.com/in/purnavirji/
Her Book on Amazon - https://www.amazon.in/High-Impact-Content-Marketing-Strategies-Intentional/dp/1398608432
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@gmail.com
The discussion covers the Purna focuses on the importance of repurposing content, understanding the audience, and aligning marketing and sales efforts to achieve business goals.
The Key Highlights
📝 Repurposing top-performing content instead of creating new content from scratch can be a strategic approach.
💡 Understanding audience behaviour and preferences is crucial for creating impactful content and campaigns.
📊 Analytics can provide valuable insights into audience behaviour, helping to optimize content and posting strategies.
🛠️ Talking to existing customers and understanding their motivations can inform marketing strategies and messaging.
🌍 Advocacy and community building can be key in engaging the audience and driving meaningful interactions with the brand
Index
00:00 Preview & Introduction to Purna Virji
02:21 Repurposing Content - Needs to Be Enduring Like Chanel
06:25 Content Assets are like a Capsule Wardrobe
07:04 Big Idea & Content Marketing
10:11 One Big Idea & Its Many Uses - Spotify Unwrapped, Apple etc
17:45 Where Do You Start with Repurposing Content
22:05 Understanding Your Audience for Content Marketing
29:55 Tools for Understanding Audience - Primary Research vs Analytics
33:53 Four Type of Objections by Customers that Content Needs to Address
38:48 Rapid Fire - Personally Speaking with Purna Virji
40:56 Getting in Touch with Purna Virji
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwith
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Website : https://jasravee.com/
#RepurposeYourContent #ContentMarketingMasterclass #ContentMarketingTips #MarketingHacks #ContentMarketingStrategy #ContentMarketingExpert #SpotifyUnwrapped #BrandCampaignGoals #ContentStrategy #CreateKillerContent #AudienceResearch #ContentChannels #ContentAsset #SalesAlignment
Ep 114 : Sanchita Roy on How Can Brands Be More Meaningful in People's Lives - Havas Meaningful Brands Study
In a sea of brands, the Meaningful Brands Study dives deep to find those with true substance. What's the core compass guiding this research, and how vast is its impact?
What does it mean to be a meaningful brand in the current times?
222% market outperformance is mind-blowing. How do meaningful brands weave purpose into profits, and can this be replicated?
Gen Z holds the key to tomorrow's economy. What makes brands truly meaningful in their eyes ?
What is the Me-conomy? Does it change how we approach strategizing for brands? Please elaborate with examples
What are the key ‘me’ benefits/ principles that top Meaningful Brands deliver on (ref 2023 report)?
The Meaningful Brands Study is powerful, but how does Havas leverage it to guide clients beyond insights?
Sanchita answers the above questions and many more as she takes us on a journey of how cultural and societal forces are changing what it means to be meaningful for brands.Sanchita Roy is the Chief Strategy Officer at Havas Media Group, India. Sanchita is a consumer behavior specialist with over 21+ years of experience in research & insights, communication planning, Data science & brand strategy, having diverse category experience from FMCG to Telecom to Automobiles to Tourism.
Please connect with her on Linkedin https://www.linkedin.com/in/sanchita-roy-2b5aabb/
Email her at sanchita.roy@havasmedia.com
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative, India. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@gmail.com
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Index
00:00 Preview & Introduction to Sanchita
02:18 Purpose and Premise of the Meaningful Brand Study
08:15 Why Meaningful Brands Outperform the Market
12:21 Consumer’s Search for Meaning and Expectations from Brands
14:29 Purpose vs. Meaning, Covid Rebooted: How Our Values Shifted
15:23 Rise of Me-conomy - Purpose Becomes Personal
20:47 Gen Z - Search for Meaning Amongst the Youth
24:11 Meaningful Today is Being Personal- Examples of Mattress & Auto
32:02 From Age of Cynicism to Me-conomy - How Covid Changed Us
36:38 Brand Meaning Makeover: How to Use Meaningful Brand Study
39:52 Applying the Study to a Global Fast Food Brand
43:07 Rapid Fire - Personally Speaking with Sanchita Roy
44:44 Connecting with Sanchita Roy
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwith
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Website : https://jasravee.com/
#meaningfulbrands
Ep 113 : Eric Holtzclaw on Marketing Effectiveness: Laddering, Content, Lead vs Demand Generation
What is the concept of Laddering and the 5 Whys ?
How does one craft content that converts?Please explain with a case study or example.
In an AI-driven era, how does content marketing need to evolve? How does one make content authentic, engaging, and relatable to engage both robots and humans?
B2B Marketing: What is the distinction between demand generation and lead generation? How does one balance both approaches for sustainable success?
Eric answers the above questions as he takes us on a journey of how to achieve marketing excellence. Eric Holtzclaw is a Founding Partner and Chief Strategist of Liger Partners. Eric evaluates businesses to improve products, services, support and marketing strategies for overall effectiveness.
Connect with Eric on Linkedin https://www.linkedin.com/in/eholtzclaw/
Eric's Company Website https://ligerpartners.com
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@gmail.com
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Index
00:00 Preview & Introduction to Eric
02:35 Unlocking the Power of 'Laddering' in Qualitative Analysis
08:50 5 WHYs, Case Study on the Cruiseliners Industry
12:52 Why Personas Don't Age
14:30 Content That Converts: The Art of Captivating Your Audience
19:39 Content - 80% Promotion, 20% Creation
21:50 BATCOM Model of Marketing
25:54 Content is Like a Magazine Of Your Company
28:12 Curate vs. Create: Navigating Content in the AI-Driven Era
31:44 Demand Generation is Not Lead Generation
38:30 Similarities Between Marketing & Entrepreneurship
44:01 Rapid Fire - Personally Speaking with Eric Holtzclaw
44:08 Connecting to Eric Holtzclaw
In the fast-paced world of marketing, the 80/20 rule, laddering, content creation, and lead versus demand generation are essential concepts. Effective marketing requires not only a solid strategy but also adaptability and a deep understanding of consumer motivations. By leveraging these principles and staying attuned to the ever-changing marketing landscape, you can craft compelling campaigns that resonate with your audience and drive business success.
Unlocking the Secrets of Laddering
Laddering is a technique used in qualitative market research to delve deeper into consumer motivations.It involves asking "why" repeatedly to uncover the root of consumer decisions. Laddering helps move beyond surface-level responses and exposes the underlying motivations. Don't settle for the first answer; keep digging to reveal the true driving factors.
The Art of Content That Converts
Creating content that converts is the ultimate goal for marketers.Conversion goes beyond engagement metrics like likes and shares; it's about driving action. Video-based content is a versatile format, as it can be repurposed into various other content types. Content should be adaptable, allowing you to use it in different channels.
Curation is becoming more critical in content creation. It's about finding and sharing valuable existing content, rather than creating everything from scratch.
Lead Generation vs. Demand Generation
Lead generation focuses on identifying potential customers and capturing their interest.
Demand generation concentrates on brand awareness and creating a need for your product or service.
B2B companies often need both lead and demand generation strategies.
The two approaches serve different purposes in the buyer's journey.Consumers may not be ready to buy immediately, but capturing their information allows for future engagement. Recognize that lead generation is the beginning of a longer relationship-building process.
Ep 112 : Patrick Fagan on Are You Guarding Your Mind from Control and Manipulation ?
"Modern technology encourages artful choreography over truth”. What are some instances where the digital marketing world exploits data and predictive models to influence behaviours and beliefs?
What ethical concerns arise from the convergence of AI, machine learning, and personal data, specifically regarding privacy, control, and abuse for both consumers and humans in general?
How do products and brands manipulate emotions to influence us, given your perspective coming from the 'dark side,' and shed light on the tactics used to emotionally manipulate and nudge consumers?
How does the illusion of choice impact decision-making, and how do businesses and marketers across various sectors use this manipulation to guide outcomes in their favour?
What is the concept of "trigger stacking," and how does it magnify the impact of emotions?
How can comedy and humour effectively dismantle manipulated narratives and combat misinformation?
Patrick Fagan answers the above questions and gives us a peek into his new book 'Free Your Mind' . Patrick Fagan is Co-founder and Chief Science Officer, Capuchin Behavioural Science. He is a consultant, lecturer, author, public speaker.
Patrick was Lead Psychologist at Cambridge Analytica for until the company went into administration.
In this podcast Patrick Fagan talks about his book 'Free Your Mind,' co-authored with Laura Dodsworth. The book reveals the hidden tactics used by manipulators, from advertisers to politicians, and arm you with expert insights to defend your mental freedom.
Patrick's book on Amazon : https://www.amazon.in/Free-Your-Mind-manipulation-resist-ebook/dp/B0BHYFC5PV
Patrick's Linkedin -https://www.linkedin.com/in/pfagan87/
Patrick's Website -https://www.patrickfagan.co.uk/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@gmail.com
Index
00:00 Preview & Introduction to Patrick Fagan
02:30 Free Your Mind : Book's Fundamental Idea
04:37 Nudge-ification of Society & Marketing
05:12 Book for Consumers as well as Marketers
06:58 Artful Choreography Over Truth
09:45 Building Immunity to Manipulation
19:13 Trigger Stacking, Fear as a Manipulation Tool
28:30 Role of Humour in Countering Manipulation
31:27 Demanding Transparency from Institutions
32:54 Filtering & Using Text Based Sources for Critical Thinking
35:58 Distinguishing Between Influence and Manipulation
40:00 Power Of Incrementalism & Metaverse
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwith
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Website : https://jasravee.com/
#MindControl #BehavioralScience #MarketingTactics #ConsumerAwareness
#MediaManipulation #SocialInfluence #MediaLiteracy #Psychology #BehavioralPsychology #EthicalMarketing
#DataPrivacyMatters #PsychologicalPersuasion #BrandEthic #freeyourmind #peterfagan
Ep 111 : Atul Minocha on Is Your Marketing Real or Fake? Sorting Fact from Fiction for Growth
How have your engineering skills helped you in marketing?
How is marketing like a bridge?
What is the difference between marketing and sales? Can you explain the distinction using the headlight analogy?
What is the difference between "Big M" and "Small m" marketing?
How can the obsession with measurable ROI limit marketing potential?
Why is pricing so important in marketing? What measures can business schools take to address this?
What are "random acts of marketing"? And what key principles can marketers immediately apply to make them more effective?
Atul answers the above questions and many more, as he seperate facts from fiction and talks about Marketing 101. Atul Minocha is a Partner and CMO at Chief Outsiders, author, investor, and speaker. He is the author of 'Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth'. Atul has a degree in mechanical engineering from the Indian Institute of Technology Delhi and an MBA from Yale University.
Connect on Linkedin https://www.linkedin.com/in/atulminocha/
Visit his Company Page https://www.chiefoutsiders.com/profile/atul-minocha
His Book on Amazon https://www.amazon.in/Lies-Damned-Marketing-Separate-Fiction-ebook/dp/B097NRJ4HP
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@gmail.com
Index
00:00 Preview & Introduction to Atul
03:30 Journey from Engineer to Marketeer
09:30 Solving Problems, Not Just Selling Products
11:30 Marketing is Like a Bridge
15:01 Customer Beliefs - Toyota Example -The Seatbelt as a Death Trap
18:21 Headlight Analogy: Difference Between Sales and Marketing
22:25 Big M vs. Small m Marketing: What's the Difference?
26:25 The Misuse of ROI: How Apple iPhone Shows Us What Not to Do
36:36 Pricing, One of the 4 Ps for Marketers
40:36 Random Acts of Marketing
44:17 How to Avoid Random Acts of Marketing
47:31 Rapid Fire - Personally Speaking with Atul Minocha
51:40 Connecting with Atul Minocha
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwith
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Website : https://jasravee.com/
Ep 110 : Rashi Goel on Scaling Consumer Brands : Insights from Nestle, Nescafe, Lakme, Closeup, Amazon etc.
In this conversation with Rashi Goel, a battle-tested marketeer, we embark on a quest to explore the world of consumer brands and scaling them through innovative strategies. Join us on a journey through insightful musings from thought-provoking conversations, touching upon diverse brands like Nestle, Nescafe, Lakme, Closeup, and even Amazon.
Rashi Goel is a Founder & CEO - Performonks. Over a 25-year career, Rashi has applied consumer empathy, commercial acumen, and product innovation to grow businesses and build brands at L’Oreal, Unilever, Coca-Cola Inc, PepsiCo, Kraft Heinz, Nestlé, and Amazon Stores.
Please connect on Linkedin https://www.linkedin.com/in/rashigoel-consumermarketing/
Rashi's Blog https://performonks.com , performonks/substack.com
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index
00:00 Preview & Introduction to Rashi Goel
02:33 Marketing Tech Brands vs FMCG Brands
06:37 Power of Emotional Engagement in Tech Brands
11:00 Ask Nestle - Crafting the Corporate Brand Story
14:21 Ask Nestle - Nutritional Blueprint for Moms
22:49 Nescafe - Making Coffee A Part of People’s Transitions
30:00 Lakme - Turning the Skincare Category Around
36:51 Close Up- Breaking Category Codes
41:38 Sprite - Designing Innovative Consumer Promotions
45:14 Rapid Fire - Personally Speaking with Rashi Goel
48:21 Connecting with Rashi Goel
Amongst other things the conversation touches on the following areas
Nescafe : Transition Phases and the Birth of New Habits
Life, much like branding, is a journey of transitions. Moving from school to college or college to the first job marks significant milestones that shape our habits and preferences. This transition spawns the creation of new habits, both positive and negative, exemplified by choices such as smoking, drinking, and romance.
These phases offer fertile ground for brands to establish themselves as part of these transformative experiences, thereby becoming ingrained in consumers' lives.The team at Nescafe used this insight to position coffee as the quintessential emblem of adulthood. As individuals traverse from one life stage to another, coffee emerges as a symbolic initiation into the world of grown-ups.
Power of Emotional Engagement in Tech Brands
Contrary to popular belief, technology-driven products are not devoid of emotion. Emotions find their place even in the realm of tech products, albeit in a different form. The key lies in crafting emotional connections that resonate with consumers.Successful tech branding hinges on establishing relevance, credibility, and trust.
Ask Nestle: Personalized Nutrition for Moms
Nestle's journey into personalized nutrition for mothers offers a striking example of how brands can address specific consumer needs and aspirations. Ask Nestle provided personalized nutrition plans to cater to individual preferences and regional dietary habits. This involved creating a content machinery that delivers scientifically accurate and cost-effective information.
Lakme: Reviving the Essence of Seductive Beauty
Revitalizing a brand's essence required a multi-pronged approach encompassing fundamental improvements, effective training, and compelling communication. This involved strengthening the brand's foundation by training beauty advisors and enhancing product knowledge. It also meant reinventing packaging and crafting impactful communication to resonate with consumers' emotions.
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Website : https://jasravee.com/
Ep 109 : Peter Fader on Leveraging CLV and a Customer Base Audit to Achieve Customer Centricity
How do you define customer centricity? What it is not? How does it challenge the traditional view as irresponsible, ineffective and misaligned with best practice? Why ‘unmasking the customer base’ is the hidden goldmine within one’s business? How should a business go about it? What are the misconceptions? What are some of the best practices? Please provide a few glimpses of the The Analytical Toolkit and unveil the key analyses for customer centric success (e.g., customer cohorts, time between first and second purchase, distribution of customer value) Which are some key CLV misconceptions ? Decoding CLV Calculation – which are the 3 crucial factors. Will this hold true across industries? Why? Please share a case study showcasing the impact of CLV on business performance and decision-making.? (Penn students accurately forecasted Dish Network's customer acquisition, outperforming Wall Street experts. How?) Peter answers the above questions and more as he takes us on a journey or understanding & valuing our customer base. Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. With a passion for understanding and forecasting customer shopping and purchasing activities through behavioral data analysis, Professor Fader's expertise spans a wide range of industries, including telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals. Peter Fader also co-founded a predictive analytics firm (Zodiac) in 2015, which was sold to Nike in 2018. He then co-founded (and continues to run) Theta to commercialize his more recent work on “customer-based corporate valuation.” Latest Book of Peter is The Customer-Base Audit: The First Step on the Journey to Customer Centricity Kindle Edition https://www.amazon.in/gp/product/B0B65KKHN9/ Fader is also the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage (2020, 2012) and coauthor of The Customer Centricity Playbook (2018) with Sarah Toms. Connect with Peter on Linkedin https://www.linkedin.com/in/peterfader/ Visit Peter's University Page https://marketing.wharton.upenn.edu/profile/faderp/ Visit Peter's Cool Numbers Website http://www.coolnumbers.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Professor Peter Fader 03:28 Customer Centricity Unveiled 06:25 Customer Lifetime Value - How Granular Do We Need to Get 08:51 Misconceptions about Customer Lifetime Value 13:53 Measurement of CLV - Recency, Frequency, Monetary Value 17:20 Understanding Cohorts 24:16 Scaling Up: Avoiding the Pitfalls of Losing Intuition & Intimacy 26:39 Product Development Aligned to Customer Value 31:41 Customer-Based Corporate Valuation 34:17 Talent Show: Cool Numbers - The Story of a Dollar Bill's Journey 37:29 Rapid Fire - Personally Speaking with Peter Fader Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/
Ep 108 : Uri Gneezy on Cracking the Code of Incentives - In Marketing, Organizations & Real Life
How can incentives be more effective by considering the signals they send? What role do mixed signals play in shaping behaviour?
How can incentives be designed to align with desired outcomes and intentions?What are the misconceptions and pitfalls in marketing and designing incentives?
What is the role of common sense. (chief common sense officer) in aligning incentives with strategic goals and foster a cooperative environment ?
How does self-signaling and self-identity impact the effectiveness of incentives?
How do we leverage the principles of mental accounting to enhance the impact of incentives ?
Uri answers the above questions and more as he takes us on a journey of understanding the power and pitfalls of incentives. Uri Gneezy is a Professor of Economics and Strategy and the Epstein/Atkinson Chair in Behavioral Economics, Rady School of Management, University of California, San Diego.
Uri Gneezy is an esteemed behavioural economist and author who has made significant contributions to the field of incentives and decision-making. His research focuses on understanding how incentives shape behavior and how to effectively utilize them in real-world settings.
His latest book is Mixed Signals: How Incentives Really Work
https://www.amazon.in/Mixed-Signals-Incentives-Really-Work/dp/0300255535
Connect with Uri on Linkedin https://www.linkedin.com/in/uri-gneezy-6292b988/
His website http://www.gneezy.com
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
00:00 Preview & Introduction to Uri Gneezy
02:30 Idea of Book Mixed Signals
03:48 Fine as a Price - Parents Coming Late
07:16 Psychological & Non-Monetary Incentives
10:24 Self-Signaling Incentives
11:47 Aligning Incentives with Culture, Organizational Values
12:48 Mixed Signals in Workplace
16:37 Chief Commonsense Officer: The Art of Messaging
20:01 Crafting Incentives Examples - Loyalty Programme Incentives of Airlines
21:30 Crafting Incentives Process - A/B Testing, Knowing Your Customer
22:18 Knowing Your Customer - Toyota Triumphs Honda in Green Incentive Game
26:27 Negative Incentives and the Power of Punishment
28:22 Incentives for the Long Term - Being Good for The Planet, Smoking
30:40 Habit Formation and the Choices We Make
35:31 Free Sampling and the Art of Price Promotions
39:21 Mental Accounting in Incentive Design - Free Fuel vs. Cash
42:56 Personally Speaking with Uri Gneezy - Rapid Fire
47:09 Connecting with Uri Gneezy
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwith
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#Rewardsandrecognition #Rewardsandincentives #Nonmonetaryincentives #nonfinancialincentives #employeemotivation #customermotivation #customerincentives #employeeincentives #behaviouralchange #consumerpsychology #neuromarketing #consumerscience #neuroscience #neuropsychology #customerpromotions
Ep 107 : Dr. Emmanuel Probst on How to Create a Transformative Brand - The Art & Science of Disruptive Brand Building
Assemblage: How does Assemblage relate to brands?
Brand Transformation - How brands can transform the world we live in by leveraging the concept of Assemblage. Explore the three dimensions of transformative branding, including advertising and services, sustainability and environmental impact, and consumer empowerment.
Power of Archetypes - How can we use the power of archetypes connect with audiences, from flawed villains to aspirational heroes.?
Meaningful Brand Hacks - What are examples of meaningful brand hacks identified by Dr. Probst, including authenticity, nostalgia, travel, and adventure.
Dr Emmanuel Probst talks about the above themes and more as he urges marketers to create transformational brands. Emmanuel is the Global Lead: Brand Thought-Leadership at IPSOS. In his new book, Assemblage, he explains how to build brands that transform people and the world they live in.
Connect with him on Linkedin : https://www.linkedin.com/in/emmanuelprobst/
His Book on Amazon
https://www.amazon.in/Assemblage-Art-Science-Brand-Transformation/dp/1646871251
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index
00:00 Preview & Introduction to Dr Emmanuel Probst
02:21 The Concept of Assemblage: Unveiling the Power of Brand Evolution
05:27 James Bond as a Brand: Adapting and Evolving with the Times
10:13 Need for Assemblage - Shifting of Influence Towards Consumers
13:01 Co-Creation of Brands with Customers - Cadbury Unity Bar Failure
18:54 Shaping vs. Meeting Expectations: Lessons from Tesla
22:54 Sustainability & Brands Impact - Bridging the Say-Do Gap, Sustainability and the Youth Perspective
24:49 Sustainability & the Patagonia Example
26:18 Recycling & Upcycling Products -Gently Worn Yoga Pants Story
30:27 Embracing Archetypes: Anti-Heroes, Villains, and Saviours in Brand Building
34:27 Dove: The Anti-Hero Brand that Championed Real Beauty and Reverse Selfie
38:10 The Reassuring Role of Nostalgia in Branding, Illustrated by Polaroid
42:01 The Future of Brand Building: Exploring Remix, Repurpose, Creator & Gig Economy
43:40 Starbucks: A Prime Example of Brand Remixing and Repurposing
45:06 Assemblage & Indian Cooking
46:40 Rapid Fire - Personally Speaking with Emmanuel Probst
48:42 Connecting with Dr Emmanuel Probst
Creating transformative and disruptive brands requires a careful blend of art and science. Similar to the process of winemaking, assemblage involves selecting relevant attributes to create unique and premium brands. Successful brands understand the importance of staying relevant in a rapidly changing market and adapt to evolving consumer preferences.
Co-creation, the blending of brand and consumer narratives, creates a meaningful connection with the audience. Prioritizing sustainability and environmental impact allows brands to gain loyalty and demonstrate their commitment to a better future. By implementing these strategies, brands can disrupt the market and forge deep connections with their audience, ultimately leaving a positive impact on individuals and the world at large.
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwith
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
Ep 106 : Jim Everhart on B2B Marketing - Aligning Business Strategy, Marketing Tactics & Messaging
How can marketing be a powerful force that helps a company communicate its strategy? How can B2B marketers create a common language to improve internal communication? How can strategic differentiation through messaging drive meaningful connections with customers? Jim answers the above questions and many more as he makes a case for aligning marketing tactics with business strategy. Jim Everhart is a Writer, Strategist & Author. His experiences in strategy, creative direction, and storytelling enable him to create brand messaging strategies and content that help B2B marketers integrate their messaging across all their marketing tactics. He has written a book, Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics Connect with him on Linkedin : https://www.linkedin.com/in/jim-everhart-4121032/ His book on Amazon : https://www.amazon.in/gp/product/B09H28NSLD/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Intro to Jim Everhart 03:10 Genesis of Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics 6:31 Marketers Need to Be Aligned to & Communicate Business Strategy 07:51 Ford's Campaign "Quality is Job 1" - Both Internal & External Messaging 10:20 Need for Common Language within an Organization 12:00 Conveying Strategy Akin to a Bumper Sticker 14:25 Marketing Success Using Principle of Being Aligned, Connected, and Differentiated 22:17 Humanizing B2B marketing - Recognizing & Appreciating the Human Endeavor Behind It 29:13 Rapid Fire - Personally Speaking with Jim Everhart 30:32 Connecting with Jim Everhart Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee
In this conversation, the focus is on aligning business strategy, marketing tactics, and messaging in B2B marketing. The discussion highlights the importance of effective communication both internally and externally.Ford's successful campaign centered on quality, transforming the company's image and addressing past issues. It serves as an example of a powerful and visually appealing commercial that resonated with the audience.
The conversation emphasizes the need for concise messaging, with Michael Porter's advice of distilling complex ideas into three to five words. It highlights the role of marketing in ensuring that the company's strategy is communicated effectively, both within the organization and to the public.Internal communication is crucial, as it helps create a common language and improves overall understanding.
Jim suggests using tools and strategies to align business objectives, customer needs, and messaging, ensuring everyone knows what to communicate.The conversation also touches on the importance of differentiation and consistency in messaging. A company should stand for something and be proud of its unique value proposition, while also backing it up with action.Overall, the conversation emphasizes the significance of clear and aligned communication in B2B marketing, which enables businesses to effectively convey their strategy, connect with the target audience, and differentiate themselves in the market.
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwith
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Ep 105 : Melanie Deziel on Transforming Content Marketing via Unlimited Story Ideas & Earning Trust
What is the Content Fuel Framework, and how can it generate an endless stream of story ideas? Can you share some examples of its different focuses, formats, and multipliers?
How do you view the role of user-generated content in building a brand's presence?
In "Prove It," how can strategies like corroboration, demonstration, and education be used to showcase a company's values through marketing?
As a former journalist turned branded content creator and marketer, why is it important to think like a journalist in marketing?
Melanie answers the above questions and many more as she takes a masterclass on unleashing content creation. Melanie Deziel is an experienced and successful keynote speaker, author, and branded content creator. She has written two books on the subject, "The Content Fuel Framework: How to Generate Unlimited Story Ideas" and "Prove It: Exactly How Modern Marketers Earn Trust."
Melanie Deziel has held various positions in the industry, including being the first-ever editor of branded content at The New York Times, a founding member of HuffPost's brand storytelling team, and Director of Creative Strategy for Time Inc's 35 US magazines. Melanie also teaches graduate-level content marketing courses and frequently guest-lectures at universities.
Melanie's website https://www.storyfuel.co/
Melanie on Linkedin https://www.linkedin.com/in/melaniedeziel/
Melanie's Books
https://www.amazon.com/dp/1734329009/
https://www.amazon.in/Prove-Exactly-Modern-Marketers-Trust/dp/1774582015
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index
00:00 Preview & Intro to Melanie Deziel
02:39 From News to Narratives: A Journalist's Approach to Crafting Compelling Content
05:45 Content Fuel Framework : Unlimited Story Ideas
09:16 Content Fuel Framework - How the Focus + Format Drives High-Quality Content
10:39 Applying the Framework - Live Examples Diabetes Nutraceuticals & Ice Cream
18:38 Focus of Data and Curation - A Canva Example
22:15 How to Showcase Your Expertise using Curation
24:11 Underutilized Format of Image Galleries
26:50 Using Quizzes as a Fun and Effective Format for Content Creation
30:24 How to Select the Best Content Ideas for Maximum Impact
32:58 User Generated Content : The NY Times User-Generated Content Example
35:45 Multipliers : Scaling Up Content Ideas that Work
41:22 Prove It : Building Trust with Collaboration, Demonstration, and Education
45:18 Demonstrating Connection to Community Connection
46:47 Rapid Fire - Personally Speaking with Melanie Deziel
49:06 Connecting with Melanie Deziel
The Content Fuel Framework
The Content Fuel Framework is a simple and effective way to generate unlimited story ideas. The framework consists of ten different focuses and ten different formats.
Basic - What is it?
How-to - How to do it?
List - What are the best tips?
Myth-busting - What are the common myths?
People - Who are the people involved?
Process - How is it made?
History - What is the backstory?
Comparison - How does it compare?
Current events - What is happening now?
Future - What is the future of this?
Here are the ten formats:
Article
List
Video
Audio
Infographic
Social media post
Newsletter
Webinar
Presentation
Email course
By combining the focuses and formats, you can come up with hundreds of ideas. For example, you could create a video about the history of a product, an article about how to use it, or an infographic comparing it to other products.
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Ep 104 : Shourav Sen on Marketing Innovation - Putting People & Data at the Center of Growth Strategies
Confluence of data, analytics and insights for Innovation : What is the ideal scenario for data, analytics, and insights to come together for innovation? Examples of the consequences of disregarding insights in favour of raw data & vice verse
"Joining the Dots": What is it and why is it vital for marketing success? An example at demonstrates the power of "joining the dots" in making effective marketing decisions
"Breaking Habits: The importance of driving and sustaining habit change ? What new tools are being used to achieve this goal? Are there any unique formats being used for generating and testing hypotheses, such as beliefs and goals?
Shourav talks about the above areas and the questions surrounding them. Shourav Sen is a Worldwide Director of Strategic Insights and Analytics at Colgate-Palmolive. Shourav is a strategist driving commercial impact through insights & analytics. With over 20 years of Experience across US, China, Middle East & India, he has worked with companies like Colgate-Palmolive, ITC and IMRB
Please connect with him on Linkedin : https://www.linkedin.com/in/shourav-sen-9819273/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwith
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
00:00 Preview & Introduction to Shourav Sen
02:48 Different Countries, Different Perspectives: What Oral Care Reveals About Global Attitudes
08:11 Habit Change & Say-Do Gap : Why Do We Say One Thing and Do Another
11:06 Query Yourself : The Power of Self-Reflection
17:13 Unlocking Insights: How to Effectively Query People
20:22 Our Goal vs Intrinsic Beliefs
23:48 Market Research & Insights - 15 Years Back vs Today
26:17 What vs. Why Revolution - Example of Credit Cards
26:53 What vs. Why: The Importance of Understanding Key Motivations
28:37 Limitations of Market Mix Models - Need of Asking Why
32:58 People Centricity - Role of Category in Life
34:33 Power of Observation
35:27 Downside of Focus Groups
37: 58 Innovation - Where Do New Ideas Come From, Giving Choices
40:43 BBC Study on Sexual Habits - Then vs Now
43:12 Changing Methodologies: How Data is Revolutionizing Research
43:54 Pitfalls of Specialization: Why Agencies Need to Adopt Diverse Methodologies
45:58 Joining the Dots: Example of Google How to Synthesize Multiple Sources for Actionable Insights
49:49 Rapid Fire with Shourav Sen - Personally Speaking
52:21 Connecting with the Guest
Shourav emphasizes the importance of understanding consumer behavior for business success. He highlights the Say-Do Gap, which is the difference between what people say and what they do. To bridge this gap, companies must analyze behavior and determine why the gap exists. Shourav suggests querying oneself about one's behavior before joining the category to gain insight into consumer behavior.
The What revolution, which answers the question "What are people doing," has revolutionized how companies understand consumer behavior. Shourav believes this revolution will continue to grow and become more accurate and predictive. However, he notes that companies must also focus on the "Why" revolution, which involves interpreting data to gain insights into consumer behavior.
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
Ep 103 : Doug Kessler on How to Create a Great Content Brand? Principles, Pillars & Process
What is a Galvanizing Story? Can a Galvanizing Story Really Unify Your Marketing and Sales Strategies?
How to creating a Great Content Brand ? What are the Six Principles of Great Content Brands?
What is the importance of Content Pillars ? Are You Missing Something Tangential?
What is the role of Confidence & Experimentation in Content Marketing?
What is the role of AI & Chat GPT in content marketing ?
How to Hire a Specialist Agency for Content Marketing ? Attributes of a Great Content Writer ?
Doug answers the above questions and many more as he takes us on a fascinating journey of how to create a good content brand . Doug Kessler has over 30 years of experience in B2B marketing and is the Executive Creative Director and Co-founder of Velocity Partners. Doug is a frequent speaker at marketing events and a prolific writer. Doug is a copywriter at heart but also enjoys analytics.
Please visit his company http://www.velocitypartners.com
Connect with him on Linkedin https://www.linkedin.com/in/dougkessler
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index of Content
00:00 Preview & Introduction to Doug Kessler
03:23 The Power of a Galvanizing Story, Role of Change
09:12 The Hubspot Story: How Inbound Marketing Became a Game-Changer
11:38 What is a Great Content Brand
16:11 6 Principles of Great Content Brands
19:12 Content Focus Falling Flat? How to Resist the Urge to Be Obvious
21:44 Content Pillars: Are You Missing Something Tangential?
26:08 Confidence in Content Marketing, Dumb Ways to Die
31:44 Content Marketing is Biggest Threat to Content Marketing
32:25 Chat GPT & AI for Content Marketing
34:35 Stealing Content to Keep Up
37:38 Hiring a Content Agency
41:15 B2B Marketing - Hard-work & Integrity
46:58 3 Qualities of a Great Content Writer
47:44 Rapid Fire - Personally Speaking with Doug Kessler
51:32 Connect with Doug Kessler
Six Principles of Great Content Brands according to Doug are
1. Relevance: Great content brands understand their audience's needs and create valuable content that speaks to them. This builds trust and establishes the brand as a go-to source for information.
2. Consistency: A great content brand maintains a consistent voice and style across all content, reinforcing its identity and making it easier for the audience to recognize and remember.
3. Authenticity: Great content brands are honest, transparent, and true to their values and mission, building a loyal audience that trusts and respects them.
4. Storytelling: Great content brands use storytelling to engage and connect emotionally with their audience, making content more memorable and relatable.
5. Audience focus: Great content brands prioritize their audience's needs, preferences, and behaviors, creating content that aligns with those factors and listening to their feedback.
6. Innovation: Great content brands experiment with new ideas and formats to keep content fresh, attract new audiences, and position themselves as thought leaders.
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwith
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
Ep 102 : Professor Dr. Kai-Markus Mueller on Using Neuroscience to Optimize Pricing Strategies & Win Deals
Are we missing out on potential profits by not exploring your customers' willingness to pay more? How do we find the optimal price for your product?
What is NeuroPricing ? How neuroscience can help us in finding the "Goldilocks price" for your product ?
Can discounts trigger impulsive buying behavior? What is the science behind discount pricing strategies and their impact on consumer behaviour?
How do we play the "The Invisible Game" of sales, using situational awareness, defensive and offensive strategies, and the Power of Free and the Power of Now ?
Kai talks about the above questions and more as he takes us on a fascinating journey of neuropricing and B2B sales.
Professor Dr. Kai-Markus Mueller is the mastermind behind NeuroPricing™ and the Professor of Consumer Behavior at HFU Business School, Furtwangen University. Kai is a scientist, coach, keynote speaker, and an author. With a PhD in Neural & Behavioral Sciences, Kai is also the director of Pricing Research at Neurensics, a member of several influential boards, and the founder of a startup.
Please connect with Kai on Linkedin https://www.linkedin.com/in/kaimarkusmueller/
Please visit his website https://www.kai-markus-mueller.com
Kai's book ,The Invisible Game on Amazon https://www.amazon.com/Invisible-Game-Secrets-Science-Winning/dp/1394152981
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index
00:00 Preview & Introduction to Professor Dr. Kai-Markus Mueller
02:19 How Algorithmic Pricing Affects Perceived Value
08:51 Pricing Research for Starbuck Coffee -Could Sell at 33% Higher Price
09:19 NeuroPricing B2C Use Case : Frito Lay Pepsi
11:39 Selling Insurance - NeuroPricing B2B Use Case
13:49 Pricing Twitter with Elon Musk: A NeuroPricing Perspective
18:00 Neuroscience of Discounts: 70% Off on Neutralla Chocolate Spread in France
23:01 Fashion Industry Habituating Customers to Discounts
24:55 The Invisible Game of B2B Sales: Why Irrationality Plays a Bigger Role Than You Think
27:33 Psychology of Group Decisions : Why They're More Irrational Than Individual Ones
29:27 Situational Awareness in Sales: How a Salesperson Builds It to Increase Their Influence"
32:46 Anchoring: How It Influences Our Perception of Price and Value
36:05 Playing Defense: The Power of Saying No in Negotiations
40:26 Price = Maths + Story, Example of How Car Manufacturers Sell Metallic Colours & Finishes
44:35 Can You Taste the Price -How Pricing Affects Our Perception of Taste and Quality
47:11 Playing Offense: The Power of Influence in Sales
48:00 Choice Architecture: How It Determines Organ Donation Rates
50:23 The Power of Three: How Choice Architecture Can Influence Decision Making
54:10 Rapid Fire - Personally Speaking with Professor Dr. Kai-Markus Mueller
57:07 Connecting with Professor Dr. Kai-Markus Mueller
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwith
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
#neuropricing #Pricingstrategy #NeuralPricing #pricingmatters #neuromarketing #consumerscience #Buyingdecisions #WinningDeals #OptimalPrice #Neuropsychology #ConsumerPsychology #choicearchitecture #consumerscience #B2Bselling #Discountpricingstrategy
Ep 101 : Aditya Kanthy on Marketing Campaign Success Stories for Stayfree, McDonald's & Meesho
What is Unexpected Works, and how does it fuel the creative process at DDB Mudra?
Could you share with our audience the challenge Stayfree faces and the insights uncovered that led to the "It's Just a Period" and "Project Free Period" campaigns?
How did the idea of creating unique packaging for McDonald's to promote the cause of inclusion come about?
With Amazon and Flipkart also approaching small sellers, how has Meesho created a distinct identity and addressed key barriers as well as key opportunities?
Aditya answers the above questions and more as he shares case studies where creativity marries with effectiveness to create award winning campaigns that delivers business results for the brand. Aditya Kanthy, is the CEO & Managing Director of DDB Mudra Group. Under his leadership, the Group has been recognized as one of the Top 20 creative agencies globally, winning at Cannes Lions 3 years in a row & Grand Prix at Spikes 2021 & 19 etc.
Please connect with him on Linkedin https://www.linkedin.com/in/aditya-r-kanthy-17528679/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index
00:00 Preview & Introduction to Aditya Kanthy
02:54 Thinking behind Unexpected Works - Marrying Creativity & Effectiveness
07:54 Stayfree Case Study, Project Free Period , DDB For Good
19:27 Stayfree Social Experiment - It's Just a Period
29:08 Macdonald's Case Study
33:33 McDonald's Eatqual Campaign
42:51 Meesho Case Study - Serving Small Sellers & Small Town India
51:52 Rapid Fire - Personally Speaking with Aditya Kanthy
Aditya Kanthy talks about unexpected works philosophy of DDB, which is about the connection between creativity and its impact on business.Aditya Kanthy explains how creativity has the power to energize a brand and its impact on society and culture.
Aditya Kanthy talks about Project Free Period , which was based on the insight that sex workers actually look forward to their period because it provides them with a break from work, and used that to give them an opportunity to reskill and improve their lives and the lives of their children. Aditya Kanthy also talks about the "It's Just a Period" campaign, which aims to break the taboo surrounding menstruation in India. Aditya discusses how the campaign aimed to promote open conversations around menstruation by using a social experiment involving fathers and daughters, where the fathers explain the concept of period to their daughters and encourage them to view periods as a natural and normal bodily function.
Aditya Kanthy talks about how McDonald's launched a new packaging called EatQual on the International Day of Person with Disabilities to make their burgers more accessible for their specially-abled customers. The innovative packaging was designed to help those with upper-limb disabilities enjoy the burgers using one hand. Developed in collaboration with an NGO, EatQual is one of many initiatives by McDonald's to make their experience more satisfying for all customers.
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Ep 100 : Roshan Abbas on How Brands Can Tell Stories, Create Communities, Empower Creators
How to tell stories to understand your own thoughts, use the hero's journey, build great conversations, listen better, and pitch ideas effectively? How to use the 8-13-18-24 and 10-20-30 exercises to learn about storytelling?
How to create branded content campaigns using the power of spoken word and storytelling?
How to build communities around passion points as a long-term marketing and brand-building strategy?
How to empower creators and what is Maslow's hierarchy of creators? How can marketers get the best out of creators?
How to create online and offline brand experiences using performance and experimental art to keep stakeholders engaged?
Roshan answers the above questions and many more as he takes marketers on a journey of growing brands through storytelling, building meaningful communities and truly collaborating with creators. Roshan Abbas is a well-known Indian entrepreneur, media personality, and creative professional. He has become synonymous with creativity, innovation, and inspiration. Currently, Roshan Abbas is the Founder of Kommune India and the Founder and Managing Director of Geometry Encompass.
Roshan Abbas is versatility personified. He is an actor, TV and radio host, producer, event manager, creative director, film and theatre director, lyricist, CEO, angel investor, serial entrepreneur, author, and public speaking coach.
Connect with Roshan on Linkedin https://www.linkedin.com/in/roshan-abbas/
Personal Website https://www.roshanabbas.com
Website of Kommune https://kommuneity.com
Email him at roshan@kommuneity.co.in, roshanabbas1970@gmail.com
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index of Conversation
00:00 Preview and Introduction to Roshan Abbas
04:25 Storytelling for Business and Brands - The Need for It, Methods - The Hero's Journey
10:45 Storytelling Exercises - Lifestage Exercise 8, 13, 18, 24, Guy Kawasaki Exercise 10-20-30
15:47 Storytelling in the World of AI and ML - Chat GPT
18:25 Marketers as Culture Catchers - Be Interested or Be Interesting
19:50 Brands with Great Stories - Apple, Redbull, Facebook
24:15 Building Successful Brand Communities - Rise of a Conscious Consumer, Building the Guard Rails, Solving a Problem to Build Community
28:56 Community Building by Asian Paints
30:23 Kommune, Spoken Word - Roshan Abbas's Communities, His Journey as a Creator
37:30 The Maslow's Hierarchy of Creators
38:57 Marketers Collaborating with Creators - Getting the Best Out of Creators
43:09 Gulzar as a Creator for a Banking Client
46:14 Marketers as Creators, and Getting the Best Out of Agencies - The Need for Cultural Immersion
53:50 Experiential Marketing and Live Events in a Post-Pandemic World - Experience Economy and Young People Wanting to Live in the Moment
58:30 Roshan Abbas Faces Rapid Fire
01:01:05 Talent Show - Roshan Abbas as a Singer
01:03:50 Connect with Roshan Abbas
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Ep 99: Nancy Harhut on Using Behavioural Science in Marketing to Drive Customer Action and Loyalty
How can we apply principle of behavioural science in marketing and how did your book come about ?
Can you talk about how can marketers use some of the behavioral science principles with example - loss aversion, reciprocity, autonomy bias, Von Restorff effect etc
How can we use behavioural science or 'human behavior hacks' to increase effectiveness of email marketing ?
What is choice architecture and can you give an example of application of the same in marketing ?
Nancy answers the above questions and many more, as she gives a practitioner's perspective on application of behavioural science in marketing. Nancy Harhut is a co-founder and chief creative officer of HBT Marketing. Her specialty is blending best-of-breed creative with behavioral science to prompt response. She and her teams have won over 200 international and national awards for marketing effectiveness. Prior to cofounding HBT Marketing, Nancy held senior creative management positions with agencies within the IPG and Publicis networks.
Please visit her company website https://www.hbtmktg.com
Connect with her on Linkedin https://www.linkedin.com/in/nancyharhut/
Check out her book on Amazon https://www.amazon.in/Using-Behavioral-Science-Marketing-Instinctive-ebook/dp/B09ZY7JNWQ/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index & Flow of Conversation
00:00 Preview & Introduction to Nancy Harhut
02:11 About the Book - Using Behavioral Science in Marketing
04:20 Being Hardwired as Human - Decision Defaults & Shortcuts
06:47 Humans take Emotional Decisions, Justify it with Logic
08:56 Example of Use of Emotion - Selling Business Intelligence Software
13:09 Loss Aversion Principle - Talking About Loss Instead of Benefits is More Compelling
14:17 Reciprocity Principle - Obliged to Return the Favor
15:24 Reciprocity - Example of Financial Service
17:43 Principle of Social Proof
19:32 Human Behavior Hacks - Making Email Effective
20:17 Email Marketing -Using Eye Magnet Words
22:20 Email Marketing - Von Restorff effect
23:03 Testing Various Principle for Email Marketing - Example of Testing Various Principles for a Client
30:05 Choice Architecture -Ways Choices Are Presented - Example of Insurance for Employees
33:13 Which Behavioral Principle to Apply for a Specific Marketing Challenge -Identify Main Buying Barrier
38:15 Nancy Harhut Faces Rapid Fire
40:13 Connect with Nancy Harhut
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#socialproof #ReciprocityPrinciple #emailcopywriting #neuropsychology #consumerscience #neuromarketing #consumerpsychology #consumerbehavior #Behaviouralscience #B2bmarketing
Ep 98 : Erik Huberman on How to Create & Manage a Successful Marketing Campaign with Awareness, Nurturing, Trust
What is the Hawke Method’ ? How have you have distilled the art of marketing into three core elements: awareness, nurturing and trust.
Why is the significance of each element of the framework ? Awareness – importance of picking up the right channel., Nurturing – what is it that marketers are finding it difficult to appreciate while building content strategy, Building Trust in a trust deficit world
Why hiring a marketing agency over an in-house marketing team can be a better use of resources?
How AI or Artificial intelligence will impact marketing ?
Erik Huberman answers the above questions as he talks about market 101 and breaks marketing into three principles: awareness, nurturing, and trust. He talks about how to leverage the three principles to create and manage a successful marketing campaign. Erik Huberman is a Founder & CEO of Hawke Media, and Founding Partner of Hawke Ventures. Now valued at over 150 million dollars, Hawke Media is the fastest growing marketing consultancy agency in the USA. .Prior to launching Hawke Media, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. He is the author of "The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar"
Please visit his company website https://hawkemedia.com/
Connect on Linkedin https://www.linkedin.com/in/erikhuberman/
His Book Website https://www.hawkemethod.com/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index & Flow of Conversation
00:00 Preview & Introduction to Erik
03:30 Sales & Marketing at Age 6
07:05 The Hawke Method - Context of Someone Who is Receiving Advertising
08:19 The Hawke Method - Nurturing for First Sale, Higher Lifetime Value
12:05 The Hawke Method- Building Trust Quickly, How Much Trust You Really Need
16: 40 Influencer Marketing - Any type of Validation Helps
20:25 How to Focus as a Marketer - Benchmark, Don’t be the First Mover, Repeatability & Scalability Critical
22:55 Keeping Marketing Simple - Example of ‘Attribution’
25:01 Looking at Data Closely - Caselet of Facebook Ads in Light of Apple iOS 14
28:20 Marketing Objectives, Use of Various Tools like SEO
30:45 In-house vs Outsourcing Marketing Agency
32:50 AI in Marketing
34:10 Rapid Fire with Erik Huberman
35:34 Connecting with Erik Huberman
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwith
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#marketing101 #hawkemethod #hawkemedia #digitalmarketing101 #marketingexcellence #marketingprinciples #scalingup #marketingstrategy #successfulmarketer #influencermarketing #marketingobjectives #effectivemarketing #marketingcampaignplanning #brandawareness #brandtrust
Ep 97 : Nick Jordan on SEO Strategy - Creating Most Valuable Content at Scale
What is your SEO strategy and process for taking projects to 100,000+ organics/month.
What is your keyword research process ? How do you do keyword analysis for competitors?
Can you share your understanding of how Google works and what it likes?
How does one hire content writers and what to look out for while hiring them?
How do you build email list of 10K or more subscribers by posting on LinkedIn, Facebook and Twitter ?
What are some common mistakes in Search Engine Optimization ?
What is the future of Search ? What are your views on AI Content?
Nick answers the above questions and more as he takes us on the journey of SEO success through great content quality, without any technical hacks. Nick helps brands on the internet generate millions of organic visitors per year. Nick is the CEO of Content Distribution and Co-Founder of Workello.
Please visit his company websites https://contentdistribution.com
https://workello.com
Please connect with him on Linkedin https://www.linkedin.com/in/nickfromseattle/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index & Content Flow
00:00 Preview & Introduction to Nick Jordan
02:28 Creating most valuable content at scale
03:10 Process for taking projects to 100,000+ organics/month
05:25 Engagement Metrics that Matter -- CTR, Bounce Rate, Time on Site, Pages Visited
07:15 Client Case-let - How an Agency Outranked Instagram for Instagram Support
09:40 De-mystifying SEO - Focus on Content Quality Not Hacks
10:23 Keyword Research Process - Clustering Tool ClusterAI
15:07 What Google Likes - Who has Most Authority - Quality as well as Consistency, Frequency
18:10 Content Quality - What is Good Value Content
20:04 Good Value Content - Knowing Your Audience
20:38 How to Plan Content - Nutraceutical Example using Keyword Clusters, Interviews with Stakeholders for Enablement Documentation
23:22 How to Hire Great Content Writers - People with Good Portfolios are Bad Writers -Workello for Testing at Scale
25:41 Building Email Lists Using Linkedin
28:30 Most Common Mistake for SEO - Avoid Branded Searches
29:35 Key Success Factor for Organics- Increasing Impressions in 1-10 Pages
30:15 Exceptional B2B Content on Linkedin
32:02 Future of Search -ChatGPT
34:50 Rapid Fire - Personally Speaking with Nicholas Jordan
36:28 Connecting with Nick Jordan
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#seo #searchengineoptimization #searchengineoptimisation #organicsearch #keywordclustering #engagementmetrics #SEOmistakes #futureofsearch #digitalmarketing #seostrategy
Ep 96 : Matt Johnson, PhD on Applying Psychology to Build Enduring Bonds between Brands, Consumers & Markets
Marketers are in the memory business. How are marketers leveraging this by carefully crafted branding experiences to reach our wallets and minds. Could you please elaborate this with examples ?
How should brands approach content creation (organic content) and leveraging influencers?
How should brands co-create with customers ?
‘Our brains don’t construct reality directly, instead they construct a mental model of it? Beliefs are an important input to sculpting it’. Could you elaborate on how brands are belief based mental models?
What is the efficacy of Behavioral Economics in marketing vs bigger economic forces like price OR Is the 'Nudge' Dead ?
Matt answers the above questions and many more as he takes us on fascinating journey of applying neuropsychology to brand building. Matt Johnson, PhD is a Professor and Research Fellow at Hult International Business School. Matt Johnson is a speaker, writer, and researcher, specializing in the application of psychology and neuroscience to branding.. He is the author of the top-selling consumer psychology book, Blindsight: The (mostly) hidden ways marketing reshapes our brains (BenBella, 2020), and most recently, Branding That Means Business (Economist Books, Fall 2022).
Please visit his website https://www.neuroscienceof.com/
Please follow him on Linkedin https://www.linkedin.com/in/mattjohnsonisme/
His Latest Book on Amazon https://www.amazon.com/Branding-that-Means-Business-Consumers-ebook/dp/B09K7C8VW3
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index of Content
00:00 Preview & Introduction to Matt Johnson Ph.D
02:56 Marketers are in the Memory Business
08:15 Brand’s Meaning - A House Needs to Become a Home
11:30 Inviting Consumers for Co-Creation with the Brand
12:42 Co-Creation by Brand Managers - Content Creation, Leveraging Influencers
16:54 Spotify Wrapped - Celebration of Consumer’s Eccentricity & Diversity
19: 27 Flexibility of Co-Creation - Balance Between Letting Go And Assertiveness by Brand Managers
22:18 Growing Kitkat in Japan - 'I Wish You All the Best' vs Taking a Break
26:15 Brains’ Construction of Reality -Objective vs Subjective Reality- Enjoyment of Wine
30:04 Belief Based Mental Models vs Brand Story - Perceived Soul of the Object - Your Replica for Teddy Bear
32:51 Significant Object Study - 100X Rise in Value with A Story
35:00 Efficacy of Behavioral Economics in Marketing Vs Bigger Economic Forces like Price OR Is Nudge Dead ?
39:45 Broader Context of Nudges or Predicates to Behaviour On Brand
45:04 Behavioral Change vs Cultural/Social Change, Nudge or Influences
47:02 Rapid Fire - Personally Speaking with Matt Johnson
52:29 Connecting with Matt Johnson
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
#brandmanagement #consumerscience #neuromarketing #perceptionchange #influencermarketing #contentmarketing #consumerbehaviour #brandmanager #consumerbehaviorpsychology #spotifywrapped #kitkatjapan #significantobjectstudy #marketingexcellence #behaviouralchange #nudge
Ep 95 : Andrea Belk Olson - Understanding Customers to Differentiate, Compete & Build Customer-Centric Culture
How can misleading conclusions can be drawn from data? Understanding the differences between data, information and knowledge?
What is an insight & how does one use it to out-compete competition ?
What is the 3 W Ideation process: Why, What & WOW ?
How emotions can overpower logic? How cognitive biases influence decisions?
What are the shortcomings of the Net Promoter Scores (NPS) in understanding customers ?
Andrea answers the above questions and many more as she takes us on a fascinating journey of understanding customers and building customer centricity in an organization. Andrea Belk Olson is a differentiation strategist, speaker, author and customer-centricity expert. She is the CEO of Pragmadik, a behavioural science-driven change agency, and has served as an outside consultant for EY and McKinsey.
She is the author of three books, including the upcoming What to Ask: How to Learn What Customers Need but Don’t Tell You; a four-time ADDY® award winner; and, contributing author to Harvard Business Review, Entrepreneur Magazine, ETC.
Please visit her Company Website https://www.pragmadik.com
Andrea's Personal Website https://www.andreabelkolson.com
Connect with her on Linkedin https://www.linkedin.com/in/olsonandrea1/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Index & Outline of the Talk
00:00 Preview & Introduction to Andrea
02:50 Data, Information & Knowledge - How Are They Different
04:45 Going from Data to Insight, How it is a Key to Unlocking Something New
10:45 Customer Centricity
14:35 3 W Ideation Process - Utilize Customers as Resource for Innovation
20:50 Multiple Perspectives - Understanding a Customer Holistically
23:02 Everybody Needs to Be Mandated to Meet Customers - Not to Outsource Customer Research
27:22 Emotion vs Data - Problems with Extroplating Data to Predict Future Behavior
31:23 Cognitive Biases like Maslow's Hammer - One Tool Being a Solution for All Problems
32:59 Cognitive Bias - Bike Shedding
35:30 Understanding Culture & Global Culture & Involving People from a Specific Culture
40:05 Limitations of Net Promoter Scores - Rationally vs Emotionally Satisfied Customers
44:10 Kickstarting Customer Understanding - Catalyst for Change - Urgent Problem to Solve
47:15 Rapid Fire with Andrea Belk Olson
50:22 Connecting with Andrea Belk Olson
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
Ep 94 : Mayur Hola on Transforming Brand OYO - Strategic Marketing Case Study
‘Come to OYO’ Campaign won big at the 2022 Jay Chiat Awards. What was the business & the brand challenge, the consumer insights and the communication strategy behind the unique campaign ?
How did 'Come to OYO' campaign evolve over subsequent years? What was the cumulative impact on brand and business of 11 films in multiple languages?
How coming together of 3Ks- KJO, Kukki and Krrish campaign drive conversations and what was the marketing objective behind it ?
Why did OYO’s brand image need a complete overhaul with women consumers? Please share the challenge and key insight that led to ‘#Showsomerespect’, an ORM exercise that won over women?
How did Paper to Pixel create positive buzz and increase brand consideration of OYO ?
Mayur answers the above questions and many more as he takes on a journey of how he & his team transformed Brand OYO in a space of 3-4 years, and in doing so won the most prestigious Global Awards for marketing effectiveness including Jay Chiat & WARC awards (2 Golds, 2 Silvers respectively in the same year AND a Grand Prix)
Mayur Hola is SVP, Global Brand at OYO. He has built brand into a strategic marketing and growth engine and transformed brand OYO. Today OYO ranks amongst the top 10 most effective brands as recognized by global benchmarks such as WARC, Jay Chiat & Effies. In the past, he has worked as senior creative leader in advertising industry working on many of the world's biggest brands like Coca-Cola, Domino's, TrueCaller, MasterCard, Reckitt, National Geographic etc.
Please connect with Mayur Hola on Linkedin https://www.linkedin.com/in/mayurhola/
Email Mayur at mayurhola@gmail.com
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index of Content
00:00 Preview & Introduction to Mayur Hola
03:25 Come to OYO Campaign - The Context of OYO, Organizing the Unorganized Hotel Segment
06:25 How OYO Brand Was Created - Value Brands are Looked Upon by Opinion Makers
07:40 How OYO Brand was Created - ConsumerTech Startups don’t focus on Brands , Brand Built by Pop Culture
10:30 OYO Brand Value Proposition - Location, Price ,Availability
12:10 Come to OYO Campaign - Learning from Consumers
14:35 Come to OYO Campaign - India’s Lack of Space & OYO’s Ubiquitousness
18:11 Come to OYO Campaign - Hotel Owner’s Perspective, Challenge to Create Demand
26:11 Driving Emotional Perception for a Brand - Kjo, Krrish and Kukki (3K) to OYO's Rescue Campaign
28:11 Driving Emotional Perception for a Brand - Cadbury, Zomato
30:52 3 K Campaign - Targeting Premium Families & Shareholders
34:52 3 K Campaign - Driving a Narrative, Conversations, Influencer s
41:20 Paper to Pixel Campaign - How OYO Increased Brand Consideration
46:55 Paper to Pixel Campaign - Association with Olympics, Women Safety
49:40 ‘Safe for Women’ Campaign through ORM (Online Relationship Management ) - Case Study on Brand Purpose
58:35 Rapid Fire - Personally Speaking with Mayur Hola
01:01:30 Connect with Mayur Hola
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Ep 93 : Drew Neisser on Best Practices for Chief Marketing Officers & B2B Branding
How do you become a RENEGADE marketer ? What is the CATS framework for RENEGADE marketing ?,
Courageous Strategy - Why ‘clearing the clutter’ is important ? Why differentiation and distinctiveness is so important? How has Arrow, Ben & Jerry & other brands applied it ?
Artful Ideation -The Eight-Word Story & why is it important? How its is not just a tagline; and compels a company to take actions that go well beyond the traditional bounds of marketing?
Thoughtful Execution -How do we engender brand love & make the customers the heroes of brand story ? Why every CMO should have at least a few key customers on speed dial ?
Scientific Method- How do the CMOs work with CFOs to develop metrics that matter for employee satisfaction, customer advocacy, and prospect interest ? What should be the most important metrics to measure? What is 'Blended Brand Awareness' tracker?
Drew answers the above questions and many more as he takes us on a fascinating journey to be a CATS CMO. Drew Neisser is the founder of Renegade, the award-winning strategic boutique for B2B innovators, and CMO Huddles, the fast-growing community of B2B CMOs.
Neisser’s first book, The CMO’s Periodic Table: A Renegade’s Guide to Marketing, features interviews with sixty-four marketing leaders at top brands, including American Express, Dow, IBM, and SAP. Drew's 2nd book, is on Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands . Ranked among the top CMO influencers, Drew Neisser is a LinkedIn Top Voice in Marketing 2022 . He is a host of podcast for B2B CMOs & an AdAge CMO columnist.
Please connect with him on Linkedin & he promises to send a chapters of his book for free https://www.linkedin.com/in/drewneisser/
Please visit his company website https://renegade.com/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index
00:00 Preview & Introduction to Drew Neisser
02:33 Book Renegade Marketing - Best Practices of Successful CMOs
05:35 CATS Framework after Interviewing 500+ CMOs
07:45 Courageous Strategy - Focus & 'Clear Away the Clutter'
11:01 Courageous Strategy - Daring to Be Distinct - Arrow Electronics Case Study
13:15 Courageous Strategy - Pounce on Purpose like Ben & Jerry's Ice cream or KIND Snacks
16:49 Artful Ideation - Perfect Pithy- Find Your Eight Word Story
19:25 Purpose Driven Story Statement -How not to do it - Family Circle Magazine
21:35 Purpose Driven Story Statement - How to do it - Case Paper
23:13 Thoughtful Execution - Customers on Speed Dial, User Committees, Customer Advisory Board
30:12 Thoughtful Execution- Renegade Marketer Puts Employees First
32:10 Scientific Method- Key Metrics - Customer Satisfaction, Employee Satisfaction, Brand & Sales Velocity
37:44 Scientific Method - Blended Brand Health Tracker
44:49 Rapid Fire - Personally Speaking with Drew Nessier
46:16 Connect with Drew Nessier
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
Ep 92 : Stan Phelps on Differentiated Customer Experience to Drive Loyalty & Growth
What are the 10 keys to creating a differentiated experience ? What is the metaphor of goldfish that has inspired your book series?
What are the key learnings from your book Pink Goldfish OR How does one defy normal, exploit imperfections and captivate customers ? How do your flaws make you awesome?
How can we contribute to the happiness of customers, employees, and society ? How can Happiness be the ultimate currency in business?
What is G.L.U.E. in context of differentiation via added value?
How can little things add value or make it easier for customers? What could be these little things, please explain with examples
Stan answers the above questions and many more as he conducts a masterclass on creating a differentiated customer experience. Stan Phelps is a Forbes Contributor, TEDx Speaker, IBM Futurist, Certified Speaking Professional, and best-selling author of the Goldfish Series. He is also an Instructor for the ANA School of Marketing and Rutgers Business School.
Please visit his website https://stanphelps.com/
Connect with Stan on Linkedin https://www.linkedin.com/in/stanphelps/
Email him at stan@purplegoldfish.com
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
00:00 Preview & Introduction to Stan
02:32 Goldfish as a Metaphor of Growth - Five Reasons Why Goldfish Grows -
10:25 Differentiated Experience -Referred Customer is 4X Valuable
13:25 Purple Goldfish - Finding Ways of Differentiating Experience 'Signature Extras' - Warm Chocolate Chip Cookie by Double Tree Hotel by Hilton
17:59 Sampling as a Way of Demonstrating Additional Capabilities to Current Customers -Izzy’s Ice Cream Mini Scoop
21:20 How do your Flaws Make You Awesome OR FLAWSOME - Buckley's Cough Syrup
27:25 Antagonizing Some Customers- Alamo Drafthouse Cinema
30:25 Exposing Yourself - Snowbird Ski resort in Utah
34:45 Differentiation Strategies - Cow , Peacock, Zebra, Polar Bear
39:56 Being Unique & The 6 As of Uniqueness
44:19 Business 5.0 OR Putting Happiness to the Centre of Business - Southwest Airlines, GE MRI Machine Experience
55:10 3 Rs of Differentiation - Cross Selling Different Products at Different Life Stages -Westpac Bank, Australia
58:32 Talent Show - Bar Tricks
01:01:04 Rapid Fire - Personally Speaking with Stan Phelps
01:02:28 Connecting with Stan Phelps
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwith
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
Ep 91 : Professor Michael Solomon on Customer Engagement Strategy - Convert Bored Consumers into Fanatics
You say that your mantra is, “We don’t buy things because of what they do. We buy them because of what they mean.” Can you explain that to us?
You have a new online course called ENGAGE! that’s devoted to building consumer engagement with a product, service, or organization. Why is engagement so important that you offer 6 hours of training to cover it?
How can we engage using the classic AIDA Model of persuasion?
The first two stages of the AIDA model are Awareness and Interest. How does an organization create awareness and then interest?
Michael answers the above questions and more as he gives a preview of his online course ENGAGE !.
Professor Michael Solomon is a Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia. He is a renowned marketing consultant and published Author of the most widely used book on consumer behavior in the world, “Buying, Having, and Being.
To learn more on Customer Engagement, please consider Michael's Online Course called ENGAGE ! The link is attached below
https://michael-solomon-s-school.teachable.com/p/engage?affcode=1092553_m9on_utp
SPECIAL INCENTIVE: JWJ viewers and listeners can use one of the following two Coupon Codes in order to receive the discount:
JWJ for $100 off the $679 single-payment option
3PPJWJ for $100 off the three-payment plan (The $100 will taken off the first of the three $230 monthly payments in that plan.)
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index
00:00 Introduction to Michael
00:54 How to Engage the Consumer - Premise for the Course 'ENGAGE'
06:35 Consumer Mantra - We Buy Things For What They Mean
10:08 Need to Ramp Up Consumer Engagement vs Acquiring New Customers
14:22 80/20 Rule of Marketing -Identifying Most Engaged Customers
19:00 AIDA Model of Persuasion
25:15 Omni-channel Engagement - Product, Communication & Environment of Purchase
26:21 Linking Your Products to Cultural Stories - De Beers Diamond, Nike
30:26 Marketers Limited to 'Top of Funnel' Focus, Engagement is Not Just Content Creation
35:19 ENGAGE! Course by Michael - Creating Brand Fanatics
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
Ep 90 : Jon Picoult on Principles of Great Customer Experience - Turning Customers into Fans
'If you’re aspiring to satisfy your customers, then you are aspiring to mediocrity” Why do you say so? •
"A great customer experience as being like a beautifully choreographed performance, complete with “onstage” and “backstage” components." Tell us more about that.
Are the terms ‘customer service’ and ‘customer experience’ interchangeable?
One of your 12 Principles of Great Customer Experience is about making things “effortless” for customers. What are some ways that businesses can accomplish that ?
The most efficient customer experience isn’t necessarily the most engaging customer experience. What do you mean by that?
Jon answers the above questions and many more as he conducts a masterclass on how to convert customers into lifelong fans. Jon Picoult is the founder of Watermark Consulting and a leading expert in customer and employee experience. He has advised C-Suite leaders at some of the world’s foremost brands, helping companies capitalize on the power of loyalty – both in the marketplace and in the workplace.
Jon earned his bachelor’s degree in Cognitive Science at Princeton and holds an M.B.A. from Duke. Jon is an author of an amazing book, “From Impressed To Obsessed: 12 Principles For Turning Customers and Employees Into Lifelong Fans.”
Jon Picoult website: www.jonpicoult.com
Jon's Book website: www.impressed2obsessed.com
Watermark Consulting Customer Experience ROI Study: www.watermarkconsult.net/cx-roi
The Worst Customer Service Telephone Greeting… Ever!: https://youtu.be/fQmBDsqVPCY
Jon Picoult on Twitter: www.twitter.com/jonpicoult
Jon Picoult on Instagram: www.instagram.com/jonpicoult
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index
00:00 Preview & Introduction to Jon
02:27 Focusing on Customer Satisfaction is Not Enough
07:23 Definition of Customer Experience
09:45 Difference Between Customer Experience Vs Customer Service
13:20 Great Customer Experience - True Value or ROI
15:42 Correlation Between Customer Experience & Shareholder Return
18:47 Principle of Customer Experience - Keeping It Simple
24:48 Cognitive Effort Reduction - Overload of Choice American Retirement Plan Example
27:54 Cognitive Effort Reduction - Worst Customer Service Telephone Greeting
31:59 Efficient vs Engaging Experience - Starbucks Turnaround Example
39:09 Being Relevant for Customers- Brand Vision Translating Into Operations
41:50 Principle of Giving the Perception of Control - Red Cross Example
49:00 Principle of Delivering Pleasant Surprises
54:19 Rapid Fire - Personally Speaking with Jon
56:37 Connect with Jon
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
Ep 89 : Jamie Turner on Marketing Success Through One to One Marketing, Unspoken Rules of Leadership
Why the traditional sales funnel no longer works―and what’s replacing it? How the customer journey can be leveraged to grow sales
How can we use one-to-one marketing, and how they leverage it for growth
What is the important role privacy plays in a one-to-one marketing campaign? What fears consumers have about privacy―and how address those concerns?
What are the unspoken rules of leadership ? How does one discovering your authentic self for better leadership ?
Jamie answers above questions and more as he encourages us to make a shift from mass marketing to one to one marketing. Jamie Turner is an author, professor, speaker, global consultant and network TV news contributor who has helped The Coca-Cola Company, AT&T, Holiday Inn, and other international brands solve complex marketing and business problems.
He speaks about business, marketing, persuasion, and leadership at events, trade shows, and corporations around the globe.
Please connect with him on Linkedin https://www.linkedin.com/in/askjamieturner/
Please visit his websites
https://jamieturner.live
https://unspokenrules.live
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
INDEX
00:00 Preview & Introduction to Jamie
01:50 Audience of One, Why Marketing is Broken
06:45 Using Data for Hyper-Targeting Customers
16:09 Consumer Privacy - Cost vs Benefit
19:35 Consumer Privacy Went Away in Mid-1960s
21:08 Mindset of One to One Marketing- Incremental Change
24:14 Using Data for Insights, Coca Cola Case Study
30:00 Unspoken Rules of Leadership - Focus on Mindset
33:46 Leadership - Need for Self Awareness
39:15 Leadership - Move Towards Discomfort , Your World Expands
40:35 Leadership - Work on the First Line of Code
43:06 Rapid Fire - Personally Speaking with Jamie Turner
45:47 Connecting with Jamie Turner
One-to-one marketing is the breakthrough strategy today’s top brands are using to generate meaningful conversations with customers on an individual basis, helping them grow their revenue while understanding and even anticipating consumer behavior. But with that enormous potential comes a common pitfall: Alienating customers who value their privacy.
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#directmarketing #audienceofone #hypertargeting #hypertargetmarketing #personalizationinmarketing #hyperpersonalizationinmarketing #dataanalyticsinmarketing #consumerinsightsmarketing #authenticleadership #marketing101 #marketingstrategies #marketingpodcast #consumerprivacy #rulesofleadership #leadership
Ep 88 : Aaron Ahuvia on Brand Love, Things We Love - Insights from Marketing, Psychology & Neuroscience
Why do people love things? Can you really love a thing like you love a person?
What are the main reasons people fall in love with brands and things?
How can companies get consumers to love their products more?
How future technology will create much greater levels of emotional attachment between people and things?
Why do we love music?
Aaron Ahuvia, Ph.D. answers the above questions and many more. Dr. Ahuvia is the world’s leading expert on brand love, a topic he pioneered and has worked on since 1990. Dr. Aaron Ahuvia is the Professor of Marketing at the University of Michigan-Dearborn College of Business. He received his Ph.D. in Marketing from Northwestern University’s Kellogg College of Business where along with conducting original research, he assisted Professor Phillip Kotler with a revision of his classic textbook.
Please follow/connect on Linkedin : https://www.linkedin.com/in/aaronahuvia/
Please visit Dr Aaron's Website : https://thethingswelove.com/
Aaron Ahuvia’s book : https://www.amazon.com/Things-We-Love-Passions-Connect-ebook/dp/B09L81SC2M
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index
00:00 Preview & Introduction to Dr. Aaron Ahuvia
03:01 From World's First Dating Service to Brand Love
08:00 Why People Love Things
11:11 Most Loved Brands - Being Fabulous & Different Isn't Enough
19:13 How Can Brands Create Love - 3 Kinds of Connection
26:17 Mobile Phone Love - Makes All 3 Connections
28:18 Evolutionary Basis of Love in Humans & Some Animals
35:45 Future Trends In Love of Things
39:45 Love of Categories, Creating More Love Than Competition
47:55 Why We Love Music
51:16 Rapid Fire - Personally Speaking with Professor Aaron Ahuvia
55:39 Connecting with Dr Ahuvia
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#mostlovedbrands #loveofbrands #brandlove #loveofthings #neuropsychology #brandpreference #consumerpreference #Loveofobjects #anthropomorphism #Anthropomorphic #brandloyalty #customerloyalty
Ep 87 : Louis Rosenberg on Digital Marketing and Advertising in the Metaverse & the Need to Regulate It
What is Metaverse? How will we market in the Metaverse?
How will marketers use Virtual Product Placements & Virtual Spokes People in the metaverse?
What are some other use cases of metaverse say in Medicine ?
How do we regulate the meta verse and what are the approaches for consumer protection?
Dr Louis Rosenberg answers the above questions and many more as he takes us into the future of metaverse filled with exciting possibilities & also some risks. Dr Louis is a Metaverse Pioneer & AI Researcher for 30+ years. He has been awarded over 300 Patents in VR, AR, and AI.Dr Louis Rosenberg is the CEO & Chief Scientist at Unanimous A.I. Please visit his company at https://unanimous.ai/
Please connect with Dr Louis on Linkedin https://www.linkedin.com/in/louis-rosenberg-025851132/
Please write to him on louis@unanimousai.com
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index of Content
00:00 Preview & Introduction to Dr Rosenberg
05:29 How do you define & explain Metaverse
07:30 Marketing in Metaverse
09:18 Marketing in Metaverse - Virtual Product Placement
12:21 Marketing in Metaverse - Virtual Spokespeople
14:22 Need to Regulate Marketing in the Metaverse
23:16 Consumer Emotion Recognition & Manipulation in the Metaverse
25:10 Legitimate Uses of Biometrics
26:52 Medicine & the Metaverse - Teaching & Practice
31:50 Content Marketing for Health Brands in the Metaverse
33:34 Myth of Human Immortality -Mind Uploading
36:07 Trends in AR - Phone to Eyewear
40:05 How is Social Media Making Us Stupid & How Do We Fix It
42:37 Rapid Fire - Personally Speaking with Louis Rosenberg
48:25 Connecting with Dr Louis Rosenberg
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Dr Louis Rosenberg says that the “The Metaverse” represents the largescale shift in the digital ecosystem from flat content viewed in the third person to immersive content experienced in the first person. He explains that the metaverse transforms the role of the user from an outsider to a co-located participant who engages in natural, personal, and intuitive experiences. He suggests that the two primary forms of advertising in virtual and augmented worlds will likely be Virtual Product Placements (VPPs) and Virtual Spokespeople (VSPs), also called Virtual Conversational Agents.
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#metaverseexplained #marketinginmetaverse #metaverseadvertising #virtualproductplacement #virtualspokespeople #metaverseplatforms #metaversevr #regulatingmetaverse #immersiveexperience #whatismetaverse #metaversemarketingstrategy #Marketingmetaverse #Metaverseregulation #Augmentedrealitymarketing #Vrmarketingideas
Ep 86 : Jessica M. Wilson on Consumer Behaviour Research Through Biosensors
How is biometrics is being used in consumer research and the unique challenges it faces in adoption in the commercial space (like marketing, design etc) when compared to academia ?
What are the common use cases for biometrics in consumer testing with client examples?
Can you elaborate a little on what kind of data to expect form different tools say eye-tracking, facial expression etc. ?
What are the common mistakes & things to watch out for while adopting bio-metrics by marketers, designers etc ?
Jessica answers the above questions and many more ,as she takes us into a fascinating world of unpacking human behaviour using biosensors.Jessica M. Wilson, Ph.D. is the Technical Director at iMotions A/S. She is a Neuroscientist with over a decade of experience conducting research in both human and animal models. She is also an award-winning science communicator with a proven track record of translating complex scientific information to any audience across multiple industries .
Please connect with Jessica on LinkedIn https://www.linkedin.com/in/jessicawilsonphd/
Jessica's Personal Website: www.jessicawilsonphd.com
Jessica's Company Website : https://imotions.com/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index
00:00 Preview & Introduction to Jessica
02:45 Applications of Biometrics in Consumer Research
11:36 Duracell Case Study
15:29 Expedia Case Study
18:18 Doing Biosensors Research Remotely Using Webcams
22:04 Eye Tracking & Its Applications -Branding/Advertising, Tracking Attention
24:44 Application of Other Tools like Facial Expressions Analysis, Skin Conductance
25:45 Common Mistakes while Adopting Biometrics & Consistency in Operational Definitions
32:12 Importance of Context & Analysis Using Human/Cultural Lens
34:48 Emerging Trends - Neuro-Forecasting for Box Office Success of Movies or Songs
37:35 Talent Show - Naginata Martial Arts
40:00 Rapid Fire - Personally Speaking with Jessica
42:34 Connect with Jessica
Useful Links of Things Discussed in the Conversation
JAR article by Duane Varan on Operational Definitions in Neuromarketing: http://www.journalofadvertisingresearch.com/content/55/2/176
Duracell Case Study
https://imotions.com/blog/powering-consumer-insight-advancements/
Expedia Lab Case Study
https://www.phocuswire.com/Inside-Expedia-s-Usability-Lab-consumer-behavior-provides-insights
Brain Synchrony and Spotify Plays
https://imotions.com/blog/the-future-of-music/
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#biosensors #consumerbehavior #consumerbehaviorresearch #eyetracking #eyetrackingtechnology #facialexpressionanalysis #emotionrecognition #userexperience #marketresearch #marketresearchtools #Neuroscience #neuropsychology #Biometricsinmarketing #consumerbehaviour #Consumerresearch
Ep 85 : Sam Tatam on Using Behavioural Science and Evolutionary Psychology to Solve Tomorrow’s Challenges
Why does our approach to innovation & problem solving needs to change. Why we need to confront our innovation myths.?
Why should one ask “How have we solved this before?’ rather than “How are we going to solve this?”
What is biomimicry? Why it can accelerate innovation?
What is TRIZ? What are its three key elements?
What are psychological contradictions ? How does one for example 'reinforce trust without altering the truth' or improve experiences without changing the duration'
Sam Tatam answers the above questions & many more as he shows how behavioural science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions – often in the most unexpected ways.
Sam Tatam is the Global Principal and Head of Behavioural Science at Ogilvy Growth & Innovation. An awarded strategist and recognised pioneer of applied behavioural science, Sam’s experience stem from a background in Organisational / Industrial Psychology and advertising strategy, with a passion for understanding consumer behaviour at both a macro and micro scale.
Connect with him on Linkedin https://www.linkedin.com/in/sam-tatam-psychologist/
Or Connect on Twitter @s_tatam
Link to his book on Amazon https://www.amazon.com/Evolutionary-Ideas-Unlocking-innovation-challenges-ebook/dp/B09MKMKVN2#
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index
00:00 Preview & Introduction to Sam
03:39 Key Innovation Myths
09:55 Biomimicry Or Stealing from Nature - Design of Bullet Train
14:25 Theory of Inventive Problem Solving -Methodology of TRIZ
22:21 Psychological Inventive Principles or Contr
28:45 Psychological Principle of Trust - Operational Transparency
34:07 Psychological Principle of Trust - Signalling, Social Proof
37:03 Universality of Principles vs Context, Execution
42:30 Improve Experience Without Changing Duration, Peak End Effect
50:00 Rapid Fire - Personally Speaking with Sam
52:07 Connecting with the Guest
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#evolutionaryideas #behaviouraleconomics #inventiveproblemsolving #creativeproblemsolving #innovationdesign #marketingstrategies #behavioraleconomics #creativity #creativityandinnovation #innovationstrategy #innovationmyths #trizmethod #Operationaltransparency #creativityinbusiness #samtatam
Ep 84 : Michelle Auerbach on How to Capture Attention, Influence Decisions & Drive Change Through Storytelling
How do you capture attention & help people in decision making through story telling
How to use storytelling as a tool for driving change?
What can a good storyteller learn from a great storyteller?
How does story create resilience and impact the bottom line in business?
Michelle answers the above questions and many more as she talks about the power of a story. Michelle Auerbach has an MFA in writing and her PhD dissertation is on story as a trauma sensitive technology for change. She facilitates individuals, organizations, and communities in making change through story.
Michelle Auerbach is the President of Modaka Communications, a consulting firm focused on culture change, leadership development, and working across difference serving the Fortune 50, non-profits, NGOs, religious and
cultural organizations, start-ups, and change makers in communities around the world.
Michelle has published two novels, Alice Modern and The Third Kind of Horse, and her newest book is Resilience: The Life-Saving Skill of Story.
Visit her at www.michelleauerbach.com
Connect with her at https://www.linkedin.com/in/michelleauerbach/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index
00:00 Preview & Introduction to Michelle
01:55 How Story Evokes Emotions & Drives Decision Making
08:20 What Makes Stories Work - The Three Part Structure
15:10 Stories Primes You for Decisions
17:45 Stories Build a Desired Organizational Culture of Psychological Safety
22:30 Stories Help Business Bottomline & Build Resilience
28:50 Science Fiction Story & Innovation
30:40 Meme or Social Media Story Telling
32:20 Personal Stories - Telling Stories to Oneself & Our Superpowers
41:33 What Can We Learn from Great Storytellers - Luminous Detail, Building Tension & Creating Connection
43:35 Stories Critical for Capturing Attention
45:00 Talent Show by Michelle
46:15 Rapid Fire - Personally Speaking with Michelle
47:50 Connecting with Michelle
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#storytellingforbusiness #storytellinginmarketing #organizationalchange #brandstorytelling #contentmarketing #brandstorytellingstrategy #Attentioncapture #culturalchange #drivechange #captureattention #marketingpodcast #storytelling #Organisationalchange #Michelleauerbach #decisionmaking
Ep 83 : Michael F. Schein on Creating Hype - Generating Attention & Excitement For Businesses & Brands
What is hype? What it is not? Why is it so mis-understood? What about us humans, makes us so susceptible to ‘hype’?
What are some of the hype strategies from the The Hype Handbook ? Any examples of brands or business that have built in hype as an integral part of their marketing?
What is common between hype generation and marketing; and how are these two different?
What is it that Oprah, Tim Ferris, Kim Kardarshan instinctively know, that marketers can learn from?
Michael answers the above & more questions as he talks about how he uses hype to 'make idea-driven businesses famous'. Michael F. Schein is the Head Hype Artist at MicroFame Media. His explains some of the principles from his book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.
Please visit his company at : MicroFameMedia.com
Connect with him on Linkedin : linkedin.com/in/michaelfrancisschein
Checkout his book : https://www.amazon.in/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013X
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index
00:00 Preview & Introduction to Michael
02:32 What is Hype, What it is Not
06:00 The Human Need for Hype - Give Babies Their Milk Before You Give Them Meat
10:10 Elon Musk - The Hype Artist
13:45 Make War, Not Love - Hype Strategies for Marketing & Brands - Case Studies of Basecamp & Apple
26:50 Prayers, Spells & Symbols Hype Strategy
33:33 How Marketing is Not Hype & Hype is Not Marketing
38:21 Case Study -Tim Ferris & Four Hour Work Week
42:00 Theatre & Drama Hype Strategy - Example of Amway
49:04 Cult Leaders & Their X Factor - Hype Factors
53:13 Rapid Fire - Personally Speaking with Michael
56:40 Connecting with Michael
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#hypemarketing #hypeculture #hypehandbook #hypemeaning #contentmarketing #contentmarketingstrategy #basecamp #Amwaymarketingstrategy #propogandaandculture #hypeinnovation #propogandatechniques #Hypestrategy #Hypemarketingstrategy #marketingpodcast #attention
Ep 82 : Harjit Singh on Media 3.0 & Decentralized Creator Economy Web3
How is the creator economy evolving? What are the top trends about the creator economy to watch out for marketers, advertisers ?
How does your company Rainshine develop new ways for creators to engage with audiences ?
How will the verticals of the decentralized creator economy become mainstream and mature. And the verticals of the traditional creator economy like Netflix, YouTube etc soon take a backseat? Please explain
How will blockchain and NFTs contribute to this decentralized creator economy
How are you attracting talent to like creators to your platform and building it at scale ?
Harjit answers the above questions as he explains the fast changing landscape of the creators economy. Harjit Singh is the Head of Corporate Partnerships at Rainshine Global Inc. Rainshine Global is a leading entertainment company that natures, creates and develops content studios that create fabulous content aimed at audiences worldwide and build sustainable businesses.
Please connect with him on Linkedin https://www.linkedin.com/in/harjits/
Please email him at harjit.singh@rainshine.com
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index
00:00 Introduction to Harjit Singh
01:05 Creator Economy Evolution & Trends
03:41 Media 3.0, Rainshine as a B2B Platform
08:05 Brands Collaborating with Creators
09:50 Decentralized Creator Economy
12:45 Role of Blockchain & NFTs in Media 3.0
16:05 Evolving Revenue Models for Creators
17:05 Metaverse & the Creator Economy
21:15 Empowering Creators at Scale
24:18 Rapid Fire -Personally Speaking with Harjit
25:44 Connect with Harjit Speaking
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#creatoreconomy #Creatoreconomyweb3 #Decentralizedcreatoreconomy #Creatorcommunity #Globalentertainment #Futureofmedia #Digitalentertainment #Creatorecosystem #web3 # media3 #creatorfirst #contentcreator #creatorbrandbuilding #Creatorsmetaverse #creatoreconomyyoutube #rainshineglobal
Ep 81 : Brenden Kumarasamy on Mastering Public Speaking Skills, Communication Skills & Content Creation
What’s the biggest challenge with public speaking? What should we start practicing tomorrow for public speaking?
What daily exercises can we use to practice communication?How can we present better, online or in groups ?
As a content creator, what are some key principles you followed to grow your channel? What can marketers learn from these principles for brand building/ brand engagement?
Could you do some crystal ball gazing and share some emerging trends with our audiences in content creation, influencer marketing, public speaking?
Brenden answers the above questions and many more as he conducts a masterclass on public speaking & shares his experience on growing his channel MasterTalk. Brenden Kumarasamy is a 'Public Speaking Coach'. He is Founder & President-MasterTalk.ca. He helps ambitious executives & coaches become TOP 1% communicators in their industries.
Please visit his Youtube Channel https://www.youtube.com/c/MasterTalks
Email him at kumarasamy.brenden@gmail.com
Connect with him on Linkedin linkedin.com/in/brendenkumarasamy
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index
00:00 Introduction & Preview to Brenden Kumarasamy
02:37 MasterTalk - Journey as a Content Creator on Public Speaking
03:52 Building a Personal Brand & Youtube Channel
13:30 Challenges of Public Speaking & How to Overcome Them
18:58 Easy 3s - Tips for Better Public Speaking
21:44 How to Improve Online Presentations on Zoom etc.
24:30 Tips for Better Group Presentations
29:35 Emerging Trends in Content Creation, Influencer Marketing, Public Speaking
32:55 Talent Show - Butter Chicken Extempore
35:05 Rapid Fire - Personally Speaking with Brenden Kumarasamy
36:37 Connecting with Brenden
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#publicspeakingskills #publicspeakingtips #communicationskillstraining #contentcreationtips #presentationskills #Brendenkumarasamy #mastertalk #publicspeakingtechniques #personalbrand #communicationskills #publicspeakingcoach #contentcreationstrategy #contentcreator #publicspeakinganxiety #publicspeakingadvice
Ep 80 : Manuj Aggarwal on Using Data Science, Analytics and AI in Marketing for Consumer Insights & Engagement
Ep 79 : Neeraj Bassi on Changing Paradigms of Building Brands - From Brand Idea to Brand Conversations
What are the changing paradigms of building brands over last two decades?
How can brands influence the narrative & drive conversations in today's world ?
How do the marketing & advertising campaigns of today differ from 360 degree campaigns of yesterday ?
How has the role of brand strategic planning evolved in today's world?
Neeraj answers the above questions and many more, as he lays down the agenda for building brands in today's digital world. Neeraj Bassi is a strategic marketing advisor with 25 years of experience. He has been a brand strategy leader, and has been part of top advertising (Ogilvy, JWT & McCann) & market research (TNS, NFO, IMRB) networks . Till recently he was the Group Chief Strategy Officer of Havas Group, India. He is a MICA graduate.
Email him at neerajbassi @gmail.com
Connect with him on Linkedin linkedin.com/in/neeraj-bassi-438620a
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index
00:00 Preview & Introduction to Neeraj
03:26 The Brand Idea Paradigm
08:33 The Brand Ideal or Purpose Paradigm
14:06 The Brand Interaction or Conversation Paradigm
25:25 How can Brands Influence Narrative
35:05 Brand Campaigns of Today vs Yesterday
44:17 Challenge for Brand Strategic Planning in Today's World
47:52 Personally Speaking with Neeraj - Rapid Fire
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#brandideal #brandinteraction #brandconversations #customerengagement #brandpurpose #integratedcommunicationcampaigns #brandingstrategy #marketingcampaigns #digitalbranding #Campaignplanning #Digitalbrandbuilding #branding101 #brandmanagement #brandstrategyprocess #brandvision
Ep 78 : Dr Rachel Lawes on Using Semiotics Analysis in Marketing Communications, Advertising & Retail
How should marketers use Semiotics to achieve consumer insight for brand growth ?
How to use Semiotics in Retail to boost sales ?
How to use the Semiotic Process - Bottom-up Semiotics vs Top-down Semiotics Approach ?
What are the top three future trends using Semiotics Analysis ?
What are the five emerging codes post pandemic ?
Dr Rachel answers the above questions and many more as she takes us into the fascinating world of semiotics, when applied to marketing & business. Dr Rachel Lawes is a social psychologist specializing in the interface between individuals and consumer culture.
Dr Rachel Lawes is the author of two ground-breaking books on the business applications of semiotics - ‘Using Semiotics in Marketing’ (2020) & ‘Using Semiotics in Retail’ (2022) . The books are available worldwide from Amazon and Kogan Page.
Dr Rachel’s has spent most of the last 20 years supplying semiotics to brand owners and marketers around the globe. She is a prolific writer and a familiar, trusted expert in the global semiotics community. Rachel is a Fellow of the Market Research Society.
Please visit her website at https://lawes-consulting.co.uk/
Please connect with her on Linkedin https://www.linkedin.com/in/rachellawes/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index
00:00 Introduction & Preview to Rachel
02:24 How Semiotics Can Help in Marketing- Jam Store
11:45 The Method & Process of Semiotics - Unilever Example
15:15 Semiotics in Retail - Top Three Insights to Engage Shoppers
19:55 Allowing the Shopping to Support the Experience - Natural History Museum, London
22:40 The Future of Malls - An Arena for Self Improvement
25:20 Bottom Up & Top Down Semiotics Process
34:00 Application of Semiotics to Future - Top Two Trends - Attention Economy, Creator Economy
39:36 Five Emerging Codes in Post Pandemic World
44:45 Case for Semiotics for Marketers
48:58 Rapid Fire - Personally Speaking with Rachel
52:41 Connect with Rachel
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
Ep 77 : Chris Gray on Busting Myths of Consumer Psychology in Marketing
What motivated you to start busting consumer psychology myths? Why do you think it's so important?
What are the consumer psychology myths and how did you bust the following myths?
Consumer psychology is changing rapidly
Shoppers don't think !
Consumers' attention spans are shorter than those of goldfish!
We can accurately identify consumers' emotional states by scanning their faces
Chris talks about in detail about the above & other myths as he shares his experience of customer psychology. Chris Gray is the Founder & CEO of 'The Buycologist' . Chris has extensive consumer behavior and retail strategy expertise. For more than two decades, he has empowered brands and retailers to engage more effectively with target shoppers to solve business challenges, identify opportunities for growth, and create compelling customer experiences.
Please visit him at www.thebuycologist.com
Email him at chris.gray@thebuycologist.com
Connect with him at https://www.linkedin.com/in/drchris/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index
00:00 Preview & Introduction to Chris
02:20 Ever changing Nature of Consumer Psychology
05:24 The Need to Bust Consumer Myths
07:21 Myth 1 - Consumers are changing, everything is different
14:50 Myth 2 - Insights have to be fresh & new
17:58 Myth 3 - Shopper's Don't Think
27:53 Myth 4 - Consumer Attention Spans Are Less Than Goldfish
36:17 Myth 5 - Identify consumers' emotional states by scanning their faces
42:10 Talent Show by Chris
43:35 Rapid Fire - Personally Speaking with Chris
48:00 Connecting with Chris
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#consumerscience #consumerinsight #consumermotivation #customerattention #consumerbehaviour #consumerculture #marketingpsychology #customerbehaviour #customerinsight #consumerattitude #customerunderstanding #marketing101 #consumerattitude #Consumermotivation #consumertrends
Ep 76 : Tomer Hen on D2C Brand Building Strategies & Energizing Entrepreneurs
What is most critical for creators & D2C brands to succeed?
How to launch a supplement brand in 2022 ?
How to launch a D2C e-commerce brand & leverage Amazon ?
Tomer Hen answers the above questions as he talks about energizing entrepreneurs & powering D2C brands . Tomer Hen is the Founder & CEO, Mobco Media & SIIZ. Tomer Hen is a serial entrepreneur with over a decade of experience in the Digital Marketing industry. During this time, he founded the first mobile marketing school in Israel, created the first Israeli Mobile Marketing Summit, and has spearheaded notable campaigns with leading fortune 500 brands, including Amazon, Audible, and Mastercard.
Please connect with Tomer at Linkedin https://www.linkedin.com/in/tomer-hen/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
0:00 Preview & Introduction to Tomer
2:02 Key Success Factors for Building a Brand for Creators, Startups
5:18 Launching a Nutrition Supplement Brand - SIIZ
13:24 Relevance of Nutrition Brand for Entreprenuers
22:12 D2C Brand Strategy & Role of Amazon
26:09 Rapid Fire -Personally Speaking with Tomer
27:30 Connecting with Tomer
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
Ep 75 : Oliver Palmer on Martech Stack - A/B Testing & Data-Driven Experimentation At Scale
What is A/B testing & what are some use cases from your work experience ?
What are the cultural barriers and why do most companies struggle to scale their A/B testing programs ?
What are the best practices of A/B testing & how to build business experiments that get maximum impact ?
What is the role of qualitative user research in helping improve A/B Testing programs?
Oliver Palmer answers the above questions & many more. Oliver Palmer, is an Experimentation Practitioner and a Conversion Rate Optimisation Consultant.Oliver works with organisations to demystify experimentation and the MarTech stack and better understand how to integrate with the bigger organisational picture.
Oliver's Website - https://www.oliverpalmer.com/
Oliver on Linkedin - https://www.linkedin.com/in/ollee/
Oliver on Twitter - https://twitter.com/ollee
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index
00:00 Preview & Introduction to Oliver
02:50 Introduction to A/B testing & Use Cases
15:07 Cultural Barriers & Why Companies Struggle with A/B Testing
18:45 Three Imperatives for A/B testing
25:00 Use Case of A/B Testing - Risk Mitigation for UK Telco Group
29:20 Qualitative User Research In Data-Driven Experimentation
32:45 Rapid Fire - Personally Speaking with Oliver
36:31 Connect with Oliver
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#martechstack #abtesting #conversionoptimization #martechtools #conversionrateoptimisation #conversionrateoptimization #datadrivenmarketing #datadriventesting #marketingtechnology #landingpageoptimization
#conversionoptimizationstrategy #websiteconversionoptimization #internetmarketing #abtestingcasestudy #marketing101
Ep 74 : Arun Iyer on Building Indian Unicorn Startups Brands of Tomorrow- Byju's, Wakefit, Tata 1mg
How Wakefit ,a D2C Brand, was built from scratch primarily using content marketing ?
How are unicorns like Byju's & Tata 1mg being built as long-lasting brands of tomorrow ?
What is business model of Spring Capital to position itself as a skin-in-the-game marketing consulting firm ?
Arun answers the above questions and more as he talks about case studies of building unicorn startup brands, and making the brand a 'moat'. Arun Iyer is a Founder and Creative Partner at Spring Marketing Capital. In his previous avatar he was the Chairman & Chief Creative Officer at Lowe Lintas India.
Please connect with Arun on Linkedin https://www.linkedin.com/in/arun-iyer-1b155312
Email Arun at aruniyer@springmarketingcapital.com
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
00:00 Preview & Introduction to Arun
02:29 Spring Capital Business Model
06:32 Building Enduring Brands
10:19 Wakefit Case Study - Building Unicorn Brands
27:18 Byju's Case Study - Building Unicorn Brands
38:04 Tata 1mg Caselet
40:54 Rapid Fire - Personally Speaking with Arun
43:21 Connecting with Arun Iyer
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#wakefitmarketing #startupmarketing #Indianstartups #tata1mg #digitalmarketing #marketing101 #wakefitmattress #indianunicornstartups #d2brands #byju #byjus #startupmarketingstrategy #startupmarketingplan #startupbrandpositioning #byjusbranding
Ep 73 : Troy Campbell on Using Behavioural Science of 'Cool' & Storytelling to Power Innovative Brands, Business & Design
What is the science of 'cool .? How would you use these principles to ‘design cool’ for a client ?
At On Your Feet, you've been asking your clients at Nike, Intel, P&G, about what their people’s biggest current and future needs are. What are the six major themes that have arisen?
What is the science behind some of one’s best known and most beloved stories ?
Troy talks about the above questions and many more as he takes you on an inspirational journey to understand what makes something 'cool' or makes a story tick. Troy Campbell is Chief Scientist at On Your Feet. He is also a Founder at Scientific Mind, Artistic Heart.
Visit Troy's Website at https://www.troy-campbell.com/
Connect or Follow him on Linkedin https://www.linkedin.com/in/troy-campbell-5a813811/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
00:00 Introduction to Try & Preview
02:41 Scientific Mind, Artistic Heart
07:38 The Science of 'Cool'
22:54 People's Biggest Current & Future Needs
27:39 The Science of Story
43:54 Talent Show - 'Jagged Edge' Song by Troy
42:46 Rapid Fire- Personally Speaking with Troy
48:21 Connect with Troy
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#brandstorytelling #coolbrands #Innovativebrands #innovation #creativebrands #branding #troycampbell #brandstorytellingstrategy #storytellingmarketing #neuroscience #consumerscience #neuromarketing #storytellingforbusiness #storytellinginmarketing #whatiscool
Ep 72 : Ben Worthen on Content Marketing Strategy & Brand Storytelling - Creating an Editorial Sub-Brand
Why companies should invest in brand storytelling and how to do it right ?
How to overcome the cultural and organizational obstacles to doing content marketing well?
Half the money spent on content may be wastes . How does one change that ?
What are the content marketing metrics that really matter ?
Ben answers the above question and many more & teaches marketers what they can learn from journalists. Ben Worthen is CEO of Message Lab, an award-winning agency that combines journalism, data and design to craft content and create experiences that get real results.
Ben developed his storytelling and investigative savvy working as a journalist for 13 years, winning many national awards for news and feature writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. Current and former clients of Message Lab include Facebook, Google, GoDaddy, ServiceNow, Elastic, and Silicon Valley Bank.
Connect with Ben on Linkedin : https://www.linkedin.com/in/benworthen/
Visit Message Lab : https://messagelab.com/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
00:00 Preview & Introduction to Ben Worthen
02:20 Anti-Advertising, Engaging with Ideas, Not With Products
18:33 Case Studies of Creating Engagement with Ideas
22:44 How Engagement Translates into CTA
24:52 Organizational Challenges to Content Marketing
31:07 Brand Marketing Campaign v& Content Marketing
33:41 Creating an Editorial Sub-Brand - Helping Humans
38:55 Human Stories - Digging Deeper vs Analyzing Data
44:33 Rapid Fire - Personally Speaking with Ben Worthen
47:35 Talent Show -Singing while Gargling
48:20 Connect with Ben
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#contentstrategy #Contentmarketingstrategy #contentmarketing #contentmarketingtips #contentcreation #contentcreationstrategy #benworthen #messagelab #websitecontent #websitecontentideas #contentmarketing101 #websitecontentstrategy #contentwriting #marketingcontent #brandcontentcreation
Ep 71 : Dr Felicity Heathcote-Márcz on Ethnographic Approach for Understanding Consumers, Technology & Cultural Design, Cyborgs
When & Why we should use Ethnography to Understand Consumers ?
What were the insights from the study of anthropological approach to understand how humans are using intelligent mobility technologies like autonomous vehicles ?
Why you need an ethnographic approach to understand the intersection of technology & cultural design ?
Why understanding cyborgs is essential to understanding humans?
Felicity answers the above questions and more, as she conducts a masterclass on application of ethnography for behavioural research.
Dr Felicity Heathcote-Márcz is the Head of Behavioural Research at CDS, UK. Felicity has led and carried out behavioural research projects for large public and private sector clients utilizing ethnographic research methods along with other mixed methods approaches to achieve operational and customer-focused findings and results.
Connect with her on Linkedin https://www.linkedin.com/in/felicityheathcotemarcz/
Connect with her on Twitter - https://twitter.com/sharpsister
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
00:00 Preview & Introduction to Dr Felicity Heathcote-Márcz
03:30 Why & When to Use Ethnographic Research ?
12:43 Ethnography Peeking, Time Needed for Studies
17:52 Ethnography for Early Predictor of Change
21:45 Insights from Atkins UK Mobility as a Service Study
25:50 Understanding Technology & Cultural Design
31:33 Are we all Cyborgs?
36:56 Monsters, Super Heroes esp. Wonder Woman
42:37 Rapid Fire - Personally Speaking with Felicity
45:48 Talent Show
46:48 Connect with Felicity
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#ethnographyresearch #marketresearch #ethnographicresearcher #qualitativeresearch #Ethnographyqualitativeresearch #ethnographicresearchdesign #Behaviouralresearch #context #whatisethnographicresearch #culturaldesign #Immersivemethodology #marketing #Immersiveresearch #Observationsinresearch #cyborgs
Ep 70: Prashant Kumar on Marketing 4.0 & Digital Transformation. Case Studies of Nippon Paints, Carsome Marketplace
What is Marketing 4.0 in action ? How traditional models lie broken, and the new models remain either undefined or are in a state of perpetual flux?
What is your approach to Digital Transformation ?
Can you share case study on digital marketing & transformation from your work at Entropia with top company. in the APAC market helping create demand and design their customer experience ?
Can you share a case study of how you have mentored successful unicorns in South-East Asia?
Prashant Kumar or PK, answers the above questions and more as he talks about the disruption brought about by data and technology that has created a wide chasm between marketing strategy and what really works in the marketplace.Prashant Kumar is the Founder & Senior Partner at Entropia - part of Accenture Interactive.
Connect with PK on Linkedin - https://www.linkedin.com/in/prashantkumar2006/
Email PK at hereispk@yahoo.com
Check out his book on Amazon
https://www.amazon.in/Made-Future-Story-Marketing-Content/dp/0670096245
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
Ep 69 : Rachel Lindteigen on Why Search Engine Optimization is Better Than Facebook Ads - SEO Strategy, Tools, Tips
SEO works better than Facebook ads & it's easier. How ?
How do I make sure that buyers find my business & not my competition when searching online?
How do I rank for a keyword?
How do I nurture an audience using my blogpost until they are ready to buy ?
How do I write content my audience wants to read that the search engine still likes?
Rachel answers the above questions & more as she talks about the Search Engine Optimization Fundamentals & Strategies . Rachel Lindteigen is an SEO & Content Marketing Expert. Rachel is President and Founder of Etched Marketing.
Connect with Rachel : https://www.linkedin.com/in/rachel-lindteigen/
Rachel's Website : https://www.etchedmarketing.com/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
00:00 Preview & Introduction to Rachel
03:28 What is SEO & How it Helps Businesses
05:01 SEO is a Revenue Generating Machine
08:46 Why SEO is Far Better than Facebook Ads
12:43 How to Get Ranked Higher on a Keyword
18:51 Role of SEO Across the Sales Funnel
24:26 How to Write a Blog that People Read
28:15 Blogging Content Strategy
29:50 Getting Topic Ideas, Google Suggested Search
32:13 Best SEO Tools, Keyword Research Tools
35:00 SEO Trends -Quality Content, Video & Audio on Website
36:29 Rapid Fire with Rachel - Personally Speaking
39:43 Connect with Rachel
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#SEOTips #seostrategy #seotutorial #SEOtools #SEOexpert #SEORankingFactors #seokeywords #searchvolume #SEOContentWriting
#SEOTechniques #SEOGoogle #SEORanking #SEOBestPractices #keywordsresearch #seokeywords