Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

The conversation with Phil delves into the transformation from traditional event planning to experience planning, stressing the importance of personalization, engagement, and giving space for the unexpected.

Phil Mershon is director of experience for Social Media Examiner where for over 12 years he has created amazing customer experiences at events like Social Media Marketing World and the Social Media Success Summit.  He is an author of Unforgettable: The Art and Science of Creating Memorable Experiences 

Throughout his 30+ year career, Phil has been creating memorable experiences for businesses like Koch Industries, non-profits, schools, and churches.

Connect with Phil on Linkedin https://www.linkedin.com/in/philmershon/

Phil's  Book on Amazon https://www.amazon.in/Unforgettable-Science-Creating-Memorable-Experiences/dp/1636981011

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra.  Jasravee has over 24 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@gmail.com

Index

00:00 Preview & Introduction to Phil Mershon

02:04 Crafting Unforgettable Moments - Standing Out in a World of Distractions

05:06 Disney Theme Parks - Peak Experiences & Moments

10:09 Customer Journey - Peak & Valley Experience

14:58  DRIED Overcoming 5 Negative Forces for Transformative Events

24:18 Personalization of Event or Experience

27:25 Intentional Design: Crafting Meaningful Experiences

35:25 Embracing Transcendent Moments 

41:44 Making Virtual Experiences & Community Building Memorable 

47:30 Rapid Fire - Personally Speaking with Phil Mershon

49:25 Talent Show

50:32 Connect with Phil Mershon

Creating memorable experiences is both an art and a science. It requires a delicate balance of creativity, strategic planning, and understanding human psychology. W’ll explore the insights shared in a thought-provoking conversation about the intricacies of crafting unforgettable moments.

Standing Out in a World of Distractions

In today's fast-paced world, attention is a scarce commodity, with countless stimuli vying for our focus.Standing out amidst this noise requires more than just grabbing attention; it demands creating meaningful connections that resonate emotionally and personally.

Memories, unlike fleeting moments, endure because of their emotional and sensory depth, emphasizing the importance of personalization and authenticity over mere branding.

Peak Experiences: Lessons from Disney

Disney's strategic approach to creating peak moments illustrates the power of anticipation and immersion in enhancing experiences.Peak experiences, carefully crafted and strategically placed, have the potential to elevate an event from ordinary to extraordinary, leaving a lasting impression on attendees.

However, the failure to deliver on promised peak moments can lead to disappointment, underscoring the importance of managing expectations and consistency.

Transformative Event Design: Overcoming Negative Forces

Designing experiences goes beyond logistical planning; it involves understanding and mitigating negative forces that detract from engagement.

Isolation, exhaustion, and distraction pose significant challenges to fostering meaningful connections and participation.

By prioritizing engagement, personalization, and multisensory stimulation, event planners can create environments conducive to memory-making.

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#eventmarketing #experientialmarketing #eventdesign #customerjourneymapping #virtualevent #communityengagement #disneyexperience #intentionaldesign #venueselection #communitybuilding #speakerselection #eventplanning

Explore the challenges, strategies, and learnings behind the two iconic campaigns that you worked on Ariel's 'Share The Load' &  Idea's 'What and Idea Sirji' ?

How has the meaning of leadership evolved in this dynamic advertising and marketing landscape?

What defines a positive agency culture for you ? How can we cultivate future-ready talent within agencies?

Suraja Kishore answers the above questions and many more as he takes a masterclass on developing iconic campaign & thriving agency culture. Suraja Kishore is the CEO- BBDO & teamX India (Omnicom x Mercedes-Benz). 

He has worked as a senior leader at McCann, Publicis Group, Lowe Lintas & Mudra. He is good with managing P&L, driving growth agenda, nurturing client relationships, encouraging inclusion & diversity at workplace and building long term brands and profitable business. 

Connect with Suraja on Linkedin https://www.linkedin.com/in/skshapingfuturethinking

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra.  Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@gmail.com

Index

00:00 Preview & Introduction to Suraja

03:32 What an Idea Sirji ! Revisited: The Iconic Idea Campaign

12:22 Carrying the Idea Campaign Forward

19:09 Share the Load: Ariel's Empowering Campaign

31:08 Beyond Laundry : The Purpose & Social Impact of  #sharetheload 

37:04 Share the Load - For the Youth &  Social Media

44:19 Culture: Shaping and Navigating

49:40 Leading in the Age of Disruption

58:19 Rapid Fire: Getting Personal with Suraja Kishore

01:01:25 Connecting with Suraja Kishore

Through his insights and experiences,  Suraja Kishore provides a glimpse into the thinking behind iconic campaigns for Ariel's 'Share the Load'  and Idea's 'What an Idea Sirji'. He discusses his view on leadership and the importance of nurturing a culture that inspires change. 

Confessions Over Insights

Ariel's 'Share the Load' campaign's foundation lies in the raw confessions of individuals, not just insights. This approach strips away societal facades, revealing the true hypocrisies that exist. The campaign challenges societal norms and aims to ignite cultural change, addressing issues like patriarchy through everyday decisions.

Creating Value Beyond Campaigns

Kishore emphasizes the need for agencies to focus on creating value rather than just campaigns. Clients who trust in this philosophy reap the rewards of authentic engagement. Brands, according to Kishore, act as magnets, attracting individuals who resonate with their beliefs. This attraction forms the basis of brand loyalty and advocacy.

Cultural Strategy Over Brand Purpose

Kishore advocates for a shift towards cultural strategy over brand purpose alone. In a rapidly evolving landscape, brands must align with broader cultural shifts to remain relevant.

He underscores the significance of cultural resonance, highlighting 'What an Idea Sirji' campaign of Idea which looked at the transformational societal impact of a mobile. 

Leadership & Culture

Leadership, to Kishore, transcends titles and designations. It's about actions, contributions, and fostering a culture of listening and mentorship. He emphasizes the value of collective wisdom within organizations, acknowledging the wealth of insights and experiences each team member brings to the table.

Kishore underscores the importance of nurturing a culture of openness, authenticity, and accountability within organizations to drive meaningful change.

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Content  is like apparel. In context of this analogy, why do you say content should be treated like Chanel, as an enduring asset? 

Please explain for my audience how high impact comes from identifying big ideas? What are the common misconceptions here? 

Same concept, different angles. Could you share some examples to explain this ? 

How should one identify big ideas? 

What are the 4 objections? How can content overcome these proactively? 

Purna answers the above questions and more as she takes a masterclass in content marketing. Purna Virji is the author of High-Impact Content Marketing and Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft.

She has also been recognized as an Adweek Young Influential, was crowned the Search Personality of the Year by the US Search Awards and was named the most influential PPC Expert in the world by PPC Hero.

Please connect on Linkedin - https://www.linkedin.com/in/purnavirji/

Her Book on Amazon - https://www.amazon.in/High-Impact-Content-Marketing-Strategies-Intentional/dp/1398608432

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@gmail.com

The discussion covers the Purna  focuses on the importance of repurposing content, understanding the audience, and aligning marketing and sales efforts to achieve business goals.

The Key Highlights

📝 Repurposing top-performing content instead of creating new content from scratch can be a strategic approach.

💡 Understanding audience behaviour and preferences is crucial for creating impactful content and campaigns.

📊 Analytics can provide valuable insights into audience behaviour, helping to optimize content and posting strategies.

🛠️ Talking to existing customers and understanding their motivations can inform marketing strategies and messaging.

🌍 Advocacy and community building can be key in engaging the audience and driving meaningful interactions with the brand

Index

00:00 Preview & Introduction to Purna Virji

02:21 Repurposing Content - Needs to Be Enduring Like Chanel

06:25 Content Assets are like a Capsule Wardrobe

07:04 Big Idea  & Content Marketing

10:11 One Big Idea & Its Many Uses - Spotify Unwrapped, Apple etc

17:45 Where Do You Start with Repurposing Content

22:05 Understanding Your Audience for Content Marketing

29:55 Tools for Understanding Audience - Primary Research vs Analytics

33:53 Four Type of Objections by Customers that Content Needs to Address

38:48 Rapid Fire - Personally Speaking with Purna Virji

40:56 Getting in Touch with Purna Virji

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#RepurposeYourContent  #ContentMarketingMasterclass #ContentMarketingTips #MarketingHacks #ContentMarketingStrategy #ContentMarketingExpert‍  #SpotifyUnwrapped #BrandCampaignGoals #ContentStrategy #CreateKillerContent #AudienceResearch #ContentChannels #ContentAsset #SalesAlignment

In a sea of brands, the Meaningful Brands Study dives deep to find those with true substance. What's the core compass guiding this research, and how vast is its impact? What does it mean to be a meaningful brand in the current times? 222% market outperformance is mind-blowing. How do meaningful brands weave purpose into profits, and can this be replicated? Gen Z holds the key to tomorrow's economy. What makes brands truly meaningful in their eyes ? What is the Me-conomy? Does it change how we approach strategizing for brands? Please elaborate with examples What are the key ‘me’ benefits/ principles that top Meaningful Brands deliver on (ref 2023 report)? The Meaningful Brands Study is powerful, but how does Havas leverage it to guide clients beyond insights? Sanchita answers the above questions and many more as she takes us on a journey of how cultural and societal forces are changing what it means to be meaningful for brands.Sanchita Roy is the Chief Strategy Officer at Havas Media Group, India. Sanchita is a consumer behavior specialist with over 21+ years of experience in research & insights, communication planning, Data science & brand strategy, having diverse category experience from FMCG to Telecom to Automobiles to Tourism. Please connect with her on Linkedin https://www.linkedin.com/in/sanchita-roy-2b5aabb/ Email her at sanchita.roy@havasmedia.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative, India. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Index 00:00 Preview & Introduction to Sanchita 02:18 Purpose and Premise of the Meaningful Brand Study 08:15 Why Meaningful Brands Outperform the Market 12:21 Consumer’s Search for Meaning and Expectations from Brands 14:29 Purpose vs. Meaning, Covid Rebooted: How Our Values Shifted 15:23 Rise of Me-conomy - Purpose Becomes Personal 20:47 Gen Z - Search for Meaning Amongst the Youth 24:11 Meaningful Today is Being Personal- Examples of Mattress & Auto 32:02 From Age of Cynicism to Me-conomy - How Covid Changed Us 36:38 Brand Meaning Makeover: How to Use Meaningful Brand Study 39:52 Applying the Study to a Global Fast Food Brand 43:07 Rapid Fire - Personally Speaking with Sanchita Roy 44:44 Connecting with Sanchita Roy
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What is the concept of Laddering and  the 5 Whys ?

How does one craft content that converts?Please explain with a case study or example.

In an AI-driven era, how does content marketing need to evolve? How does one make content authentic, engaging, and relatable to engage both robots and humans?

B2B Marketing: What is the distinction between demand generation and lead generation? How does one balance both approaches for sustainable success?

Eric answers the above questions as he takes us on a journey of how to achieve marketing excellence. Eric Holtzclaw is a Founding Partner and Chief Strategist of Liger Partners. Eric evaluates businesses to improve products, services, support and marketing strategies for overall effectiveness. 

Connect with Eric on Linkedin https://www.linkedin.com/in/eholtzclaw/

Eric's Company Website https://ligerpartners.com

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@gmail.com

Follow Jagged with Jasravee on Social Media

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Index

00:00 Preview & Introduction to Eric

02:35 Unlocking the Power of 'Laddering' in Qualitative Analysis

08:50 5 WHYs,  Case Study on the Cruiseliners Industry

12:52 Why Personas Don't Age

14:30 Content That Converts: The Art of Captivating Your Audience

19:39 Content - 80% Promotion, 20% Creation

21:50 BATCOM Model of Marketing

25:54 Content is Like a Magazine Of Your Company

28:12 Curate vs. Create: Navigating Content in the AI-Driven Era

31:44 Demand Generation is Not Lead Generation

38:30 Similarities Between Marketing & Entrepreneurship 

44:01 Rapid Fire - Personally Speaking with Eric Holtzclaw

44:08 Connecting to Eric Holtzclaw

In the fast-paced world of marketing, the 80/20 rule, laddering, content creation, and lead versus demand generation are essential concepts. Effective marketing requires not only a solid strategy but also adaptability and a deep understanding of consumer motivations. By leveraging these principles and staying attuned to the ever-changing marketing landscape, you can craft compelling campaigns that resonate with your audience and drive business success.

Unlocking the Secrets of Laddering

Laddering is a technique used in qualitative market research to delve deeper into consumer motivations.It involves asking "why" repeatedly to uncover the root of consumer decisions. Laddering helps move beyond surface-level responses and exposes the underlying motivations. Don't settle for the first answer; keep digging to reveal the true driving factors.

The Art of Content That Converts

Creating content that converts is the ultimate goal for marketers.Conversion goes beyond engagement metrics like likes and shares; it's about driving action. Video-based content is a versatile format, as it can be repurposed into various other content types. Content should be adaptable, allowing you to use it in different channels.

Curation is becoming more critical in content creation.  It's about finding and sharing valuable existing content, rather than creating everything from scratch.

Lead Generation vs. Demand Generation

Lead generation focuses on identifying potential customers and capturing their interest.

Demand generation concentrates on brand awareness and creating a need for your product or service.

B2B companies often need both lead and demand generation strategies.

The two approaches serve different purposes in the buyer's journey.Consumers may not be ready to buy immediately, but capturing their information allows for future engagement. Recognize that lead generation is the beginning of a longer relationship-building process.

"Modern technology encourages artful choreography over truth”. What are some instances where the digital marketing world exploits data and predictive models to influence behaviours and beliefs?

What ethical concerns arise from the convergence of AI, machine learning, and personal data, specifically regarding privacy, control, and abuse for both consumers and humans in general?

How do products and brands manipulate emotions to influence us, given your perspective coming from the 'dark side,' and shed light on the tactics used to emotionally manipulate and nudge consumers?

How does the illusion of choice impact decision-making, and how do businesses and marketers across various sectors use this manipulation to guide outcomes in their favour?

What is the concept of "trigger stacking," and how does it magnify the impact of emotions?

How can comedy and humour effectively dismantle manipulated narratives and combat misinformation?

Patrick Fagan answers the above questions and gives us a peek into his new book 'Free Your Mind' . Patrick Fagan is Co-founder and Chief Science Officer, Capuchin Behavioural Science. He is a consultant, lecturer, author, public speaker.

Patrick was Lead Psychologist at Cambridge Analytica for until the company went into administration.

In this podcast Patrick Fagan talks about his book 'Free Your Mind,' co-authored with Laura Dodsworth. The book reveals the hidden tactics used by manipulators, from advertisers to politicians, and arm you with expert insights to defend your mental freedom.

Patrick's book on Amazon : https://www.amazon.in/Free-Your-Mind-manipulation-resist-ebook/dp/B0BHYFC5PV

Patrick's Linkedin -https://www.linkedin.com/in/pfagan87/

Patrick's Website -https://www.patrickfagan.co.uk/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at jasravee@gmail.com

Index

00:00 Preview & Introduction to Patrick Fagan

02:30 Free Your Mind : Book's Fundamental Idea

04:37 Nudge-ification of Society & Marketing

05:12 Book for Consumers as well as Marketers

06:58 Artful Choreography Over Truth

09:45 Building Immunity to Manipulation

19:13 Trigger Stacking, Fear as a Manipulation Tool

28:30 Role of Humour in Countering Manipulation

31:27 Demanding Transparency from Institutions

32:54 Filtering & Using Text Based Sources for Critical Thinking

35:58 Distinguishing Between Influence and Manipulation

40:00 Power Of Incrementalism & Metaverse

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#MindControl #BehavioralScience #MarketingTactics #ConsumerAwareness

#MediaManipulation #SocialInfluence #MediaLiteracy #Psychology #BehavioralPsychology #EthicalMarketing

#DataPrivacyMatters #PsychologicalPersuasion #BrandEthic #freeyourmind #peterfagan

How have your engineering skills helped you in marketing?

How is marketing like a bridge?

What is the difference between marketing and sales? Can you explain the distinction using the headlight analogy?

What is the difference between "Big M" and "Small m" marketing?

How can the obsession with measurable ROI limit marketing potential?

Why is pricing so important in marketing? What measures can business schools take to address this?

What are "random acts of marketing"? And what key principles can marketers immediately apply to make them more effective?

Atul answers the above questions and many more, as he seperate facts from fiction and talks about Marketing 101. Atul Minocha is a Partner and CMO at Chief Outsiders, author, investor, and speaker. He is the author of 'Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth'. Atul has a degree in mechanical engineering from the Indian Institute of Technology Delhi and an MBA from Yale University.

Connect on Linkedin https://www.linkedin.com/in/atulminocha/

Visit his Company Page https://www.chiefoutsiders.com/profile/atul-minocha

His Book on Amazon https://www.amazon.in/Lies-Damned-Marketing-Separate-Fiction-ebook/dp/B097NRJ4HP

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at jasravee@gmail.com

Index

00:00 Preview & Introduction to Atul

03:30 Journey from Engineer to Marketeer

09:30 Solving Problems, Not Just Selling Products

11:30 Marketing is Like a Bridge

15:01 Customer Beliefs - Toyota Example -The Seatbelt as a Death Trap

18:21 Headlight Analogy: Difference Between Sales and Marketing

22:25 Big M vs. Small m Marketing: What's the Difference?

26:25 The Misuse of ROI: How Apple iPhone Shows Us What Not to Do

36:36 Pricing, One of the 4 Ps for Marketers

40:36 Random Acts of Marketing

44:17 How to Avoid Random Acts of Marketing

47:31 Rapid Fire - Personally Speaking with Atul Minocha

51:40 Connecting with Atul Minocha

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In this conversation with Rashi Goel, a battle-tested marketeer, we embark on a quest to explore the world of consumer brands and scaling them through innovative strategies. Join us on a journey through insightful musings from thought-provoking conversations, touching upon diverse brands like Nestle, Nescafe, Lakme, Closeup, and even Amazon.

Rashi Goel is a Founder & CEO - Performonks. Over a 25-year career, Rashi has applied consumer empathy, commercial acumen, and product innovation to grow businesses and build brands at L’Oreal, Unilever, Coca-Cola Inc, PepsiCo, Kraft Heinz, Nestlé, and Amazon Stores.

Please connect on Linkedin https://www.linkedin.com/in/rashigoel-consumermarketing/

Rashi's Blog https://performonks.com , performonks/substack.com

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at jasravee@theadiva.com

Index

00:00 Preview & Introduction to Rashi Goel

02:33 Marketing Tech Brands vs FMCG Brands

06:37 Power of Emotional Engagement in Tech Brands

11:00 Ask Nestle - Crafting the Corporate Brand Story

14:21 Ask Nestle - Nutritional Blueprint for Moms

22:49 Nescafe - Making Coffee A Part of People’s Transitions

30:00 Lakme - Turning the Skincare Category Around

36:51 Close Up- Breaking Category Codes

41:38 Sprite - Designing Innovative Consumer Promotions

45:14 Rapid Fire - Personally Speaking with Rashi Goel

48:21 Connecting with Rashi Goel

Amongst other things the conversation touches on the following areas

Nescafe : Transition Phases and the Birth of New Habits

Life, much like branding, is a journey of transitions. Moving from school to college or college to the first job marks significant milestones that shape our habits and preferences. This transition spawns the creation of new habits, both positive and negative, exemplified by choices such as smoking, drinking, and romance.

These phases offer fertile ground for brands to establish themselves as part of these transformative experiences, thereby becoming ingrained in consumers' lives.The team at Nescafe used this insight to position coffee as the quintessential emblem of adulthood. As individuals traverse from one life stage to another, coffee emerges as a symbolic initiation into the world of grown-ups.

Power of Emotional Engagement in Tech Brands

Contrary to popular belief, technology-driven products are not devoid of emotion. Emotions find their place even in the realm of tech products, albeit in a different form. The key lies in crafting emotional connections that resonate with consumers.Successful tech branding hinges on establishing relevance, credibility, and trust.

Ask Nestle: Personalized Nutrition for Moms

Nestle's journey into personalized nutrition for mothers offers a striking example of how brands can address specific consumer needs and aspirations. Ask Nestle provided personalized nutrition plans to cater to individual preferences and regional dietary habits. This involved creating a content machinery that delivers scientifically accurate and cost-effective information.

Lakme: Reviving the Essence of Seductive Beauty

Revitalizing a brand's essence required a multi-pronged approach encompassing fundamental improvements, effective training, and compelling communication. This involved strengthening the brand's foundation by training beauty advisors and enhancing product knowledge. It also meant reinventing packaging and crafting impactful communication to resonate with consumers' emotions.

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How do you define customer centricity? What it is not? How does it challenge the traditional view as irresponsible, ineffective and misaligned with best practice? Why ‘unmasking the customer base’ is the hidden goldmine within one’s business? How should a business go about it? What are the misconceptions? What are some of the best practices? Please provide a few glimpses of the The Analytical Toolkit and unveil the key analyses for customer centric success (e.g., customer cohorts, time between first and second purchase, distribution of customer value) Which are some key CLV misconceptions ? Decoding CLV Calculation – which are the 3 crucial factors. Will this hold true across industries? Why? Please share a case study showcasing the impact of CLV on business performance and decision-making.? (Penn students accurately forecasted Dish Network's customer acquisition, outperforming Wall Street experts. How?) Peter answers the above questions and more as he takes us on a journey or understanding & valuing our customer base. Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. With a passion for understanding and forecasting customer shopping and purchasing activities through behavioral data analysis, Professor Fader's expertise spans a wide range of industries, including telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals. Peter Fader also co-founded a predictive analytics firm (Zodiac) in 2015, which was sold to Nike in 2018. He then co-founded (and continues to run) Theta to commercialize his more recent work on “customer-based corporate valuation.” Latest Book of Peter is The Customer-Base Audit: The First Step on the Journey to Customer Centricity Kindle Edition https://www.amazon.in/gp/product/B0B65KKHN9/ Fader is also the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage (2020, 2012) and coauthor of The Customer Centricity Playbook (2018) with Sarah Toms. Connect with Peter on Linkedin https://www.linkedin.com/in/peterfader/ Visit Peter's University Page https://marketing.wharton.upenn.edu/profile/faderp/ Visit Peter's Cool Numbers Website http://www.coolnumbers.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Professor Peter Fader 03:28 Customer Centricity Unveiled 06:25 Customer Lifetime Value - How Granular Do We Need to Get 08:51 Misconceptions about Customer Lifetime Value 13:53 Measurement of CLV - Recency, Frequency, Monetary Value 17:20 Understanding Cohorts 24:16 Scaling Up: Avoiding the Pitfalls of Losing Intuition & Intimacy 26:39 Product Development Aligned to Customer Value 31:41 Customer-Based Corporate Valuation 34:17 Talent Show: Cool Numbers - The Story of a Dollar Bill's Journey 37:29 Rapid Fire - Personally Speaking with Peter Fader Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/

How can incentives be more effective by considering the signals they send? What role do mixed signals play in shaping behaviour?

How can incentives be designed to align with desired outcomes and intentions?What are the misconceptions and pitfalls in marketing and designing incentives?

What is the role of common sense. (chief common sense officer) in aligning incentives with strategic goals and foster a cooperative environment ?

How does self-signaling and self-identity impact the effectiveness of incentives?

How do we leverage the principles of mental accounting to enhance the impact of incentives ?

Uri answers the above questions and more as he takes us on a journey of understanding the power and pitfalls of incentives. Uri Gneezy is a Professor of Economics and Strategy and the Epstein/Atkinson Chair in Behavioral Economics, Rady School of Management, University of California, San Diego. 

Uri Gneezy is an esteemed behavioural economist and author who has made significant contributions to the field of incentives and decision-making. His research focuses on understanding how incentives shape behavior and how to effectively utilize them in real-world settings.

His latest book is  Mixed Signals: How Incentives Really Work

https://www.amazon.in/Mixed-Signals-Incentives-Really-Work/dp/0300255535

Connect with Uri on Linkedin  https://www.linkedin.com/in/uri-gneezy-6292b988/

His website http://www.gneezy.com

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

00:00 Preview & Introduction to Uri Gneezy

02:30  Idea of Book Mixed Signals 

03:48  Fine as a Price - Parents Coming Late

07:16  Psychological & Non-Monetary Incentives 

10:24 Self-Signaling Incentives

11:47 Aligning Incentives with  Culture, Organizational Values

12:48 Mixed  Signals in Workplace 

16:37 Chief Commonsense Officer: The Art of Messaging

20:01 Crafting Incentives Examples - Loyalty Programme Incentives of Airlines

21:30 Crafting Incentives Process - A/B Testing, Knowing Your Customer

22:18  Knowing Your Customer - Toyota  Triumphs  Honda in Green Incentive Game

26:27 Negative Incentives and the Power of Punishment

28:22  Incentives for the Long Term - Being Good for The Planet, Smoking 

30:40 Habit Formation and the Choices We Make

35:31 Free Sampling and the Art of Price Promotions

39:21 Mental Accounting in Incentive Design - Free Fuel vs. Cash

42:56 Personally Speaking with Uri Gneezy - Rapid Fire

47:09 Connecting with Uri Gneezy

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#Rewardsandrecognition #Rewardsandincentives #Nonmonetaryincentives #nonfinancialincentives #employeemotivation #customermotivation #customerincentives #employeeincentives #behaviouralchange #consumerpsychology #neuromarketing #consumerscience #neuroscience #neuropsychology #customerpromotions

Assemblage: How does Assemblage relate to brands?

Brand Transformation - How brands can transform the world we live in by leveraging the concept of Assemblage. Explore the three dimensions of transformative branding, including advertising and services, sustainability and environmental impact, and consumer empowerment.

Power of Archetypes - How can we use the power of archetypes connect with audiences, from flawed villains to aspirational heroes.?

Meaningful Brand Hacks - What are examples of meaningful brand hacks identified by Dr. Probst, including authenticity, nostalgia, travel, and adventure.

Dr Emmanuel Probst talks about the above themes and more as he urges marketers to create transformational brands. Emmanuel is the Global Lead: Brand Thought-Leadership at IPSOS. In his new book, Assemblage, he explains how to build brands that transform people and the world they live in.

Connect with him on Linkedin : https://www.linkedin.com/in/emmanuelprobst/

His Book on Amazon

https://www.amazon.in/Assemblage-Art-Science-Brand-Transformation/dp/1646871251

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at jasravee@theadiva.com

Index

00:00 Preview & Introduction to Dr Emmanuel Probst

02:21 The Concept of Assemblage: Unveiling the Power of Brand Evolution

05:27 James Bond as a Brand: Adapting and Evolving with the Times

10:13 Need for Assemblage - Shifting of Influence Towards Consumers

13:01 Co-Creation of Brands with Customers - Cadbury Unity Bar Failure

18:54 Shaping vs. Meeting Expectations: Lessons from Tesla

22:54 Sustainability & Brands Impact - Bridging the Say-Do Gap, Sustainability and the Youth Perspective

24:49 Sustainability & the Patagonia Example

26:18 Recycling & Upcycling Products -Gently Worn Yoga Pants Story

30:27 Embracing Archetypes: Anti-Heroes, Villains, and Saviours in Brand Building

34:27 Dove: The Anti-Hero Brand that Championed Real Beauty and Reverse Selfie

38:10 The Reassuring Role of Nostalgia in Branding, Illustrated by Polaroid

42:01 The Future of Brand Building: Exploring Remix, Repurpose, Creator & Gig Economy

43:40 Starbucks: A Prime Example of Brand Remixing and Repurposing

45:06 Assemblage & Indian Cooking

46:40 Rapid Fire - Personally Speaking with Emmanuel Probst

48:42 Connecting with Dr Emmanuel Probst

Creating transformative and disruptive brands requires a careful blend of art and science. Similar to the process of winemaking, assemblage involves selecting relevant attributes to create unique and premium brands. Successful brands understand the importance of staying relevant in a rapidly changing market and adapt to evolving consumer preferences.

Co-creation, the blending of brand and consumer narratives, creates a meaningful connection with the audience. Prioritizing sustainability and environmental impact allows brands to gain loyalty and demonstrate their commitment to a better future. By implementing these strategies, brands can disrupt the market and forge deep connections with their audience, ultimately leaving a positive impact on individuals and the world at large.

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.

Website : https://jasravee.com/

How can marketing be a powerful force that helps a company communicate its strategy? How can B2B marketers create a common language to improve internal communication? How can strategic differentiation through messaging drive meaningful connections with customers? Jim answers the above questions and many more as he makes a case for aligning marketing tactics with business strategy. Jim Everhart is a Writer, Strategist & Author. His experiences in strategy, creative direction, and storytelling enable him to create brand messaging strategies and content that help B2B marketers integrate their messaging across all their marketing tactics. He has written a book, Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics Connect with him on Linkedin : https://www.linkedin.com/in/jim-everhart-4121032/ His book on Amazon : https://www.amazon.in/gp/product/B09H28NSLD/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Intro to Jim Everhart 03:10 Genesis of Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics 6:31 Marketers Need to Be Aligned to & Communicate Business Strategy 07:51 Ford's Campaign "Quality is Job 1" - Both Internal & External Messaging 10:20 Need for Common Language within an Organization 12:00 Conveying Strategy Akin to a Bumper Sticker 14:25 Marketing Success Using Principle of Being Aligned, Connected, and Differentiated 22:17 Humanizing B2B marketing - Recognizing & Appreciating the Human Endeavor Behind It 29:13 Rapid Fire - Personally Speaking with Jim Everhart 30:32 Connecting with Jim Everhart Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee

In this conversation, the focus is on aligning business strategy, marketing tactics, and messaging in B2B marketing. The discussion highlights the importance of effective communication both internally and externally.Ford's successful campaign centered on quality, transforming the company's image and addressing past issues. It serves as an example of a powerful and visually appealing commercial that resonated with the audience.

The conversation emphasizes the need for concise messaging, with Michael Porter's advice of distilling complex ideas into three to five words. It highlights the role of marketing in ensuring that the company's strategy is communicated effectively, both within the organization and to the public.Internal communication is crucial, as it helps create a common language and improves overall understanding.

Jim suggests using tools and strategies to align business objectives, customer needs, and messaging, ensuring everyone knows what to communicate.The conversation also touches on the importance of differentiation and consistency in messaging. A company should stand for something and be proud of its unique value proposition, while also backing it up with action.Overall, the conversation emphasizes the significance of clear and aligned communication in B2B marketing, which enables businesses to effectively convey their strategy, connect with the target audience, and differentiate themselves in the market.

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.

What is the Content Fuel Framework, and how can it generate an endless stream of story ideas? Can you share some examples of its different focuses, formats, and multipliers?

How do you view the role of user-generated content in building a brand's presence?

In "Prove It," how can strategies like corroboration, demonstration, and education be used to showcase a company's values through marketing?

As a former journalist turned branded content creator and marketer, why is it important to think like a journalist in marketing?

Melanie answers the above questions and many more as she takes a masterclass on unleashing content creation. Melanie Deziel  is an experienced and successful keynote speaker, author, and branded content creator. She has written two books on the subject, "The Content Fuel Framework: How to Generate Unlimited Story Ideas" and "Prove It: Exactly How Modern Marketers Earn Trust." 

Melanie Deziel has held various positions in the industry, including being the first-ever editor of branded content at The New York Times, a founding member of HuffPost's brand storytelling team, and Director of Creative Strategy for Time Inc's 35 US magazines. Melanie also teaches graduate-level content marketing courses and frequently guest-lectures at universities.

Melanie's website https://www.storyfuel.co/

Melanie on Linkedin https://www.linkedin.com/in/melaniedeziel/

Melanie's Books 

https://www.amazon.com/dp/1734329009/

https://www.amazon.in/Prove-Exactly-Modern-Marketers-Trust/dp/1774582015

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

Index

00:00 Preview & Intro to Melanie Deziel

02:39 From News to Narratives: A Journalist's Approach to Crafting Compelling Content

05:45 Content Fuel Framework : Unlimited Story Ideas

09:16 Content Fuel Framework - How the Focus + Format  Drives High-Quality Content

10:39 Applying the Framework - Live Examples Diabetes Nutraceuticals & Ice Cream

18:38  Focus of  Data and Curation - A Canva Example

22:15  How to Showcase Your Expertise using Curation 

24:11 Underutilized Format of  Image Galleries

26:50 Using Quizzes as a Fun and Effective Format for Content Creation

30:24 How to Select the Best Content Ideas for Maximum Impact

32:58 User Generated Content : The NY Times User-Generated Content Example

35:45 Multipliers : Scaling Up Content Ideas that Work

41:22  Prove It : Building Trust with Collaboration, Demonstration, and Education

45:18  Demonstrating  Connection to Community Connection

46:47 Rapid Fire - Personally Speaking with Melanie Deziel

49:06 Connecting with Melanie Deziel

The Content Fuel Framework

The Content Fuel Framework is a simple and effective way to generate unlimited story ideas. The framework consists of ten different focuses and ten different formats.

Basic - What is it?

How-to - How to do it?

List - What are the best tips?

Myth-busting - What are the common myths?

People - Who are the people involved?

Process - How is it made?

History - What is the backstory?

Comparison - How does it compare?

Current events - What is happening now?

Future - What is the future of this?

Here are the ten formats:

Article

List

Video

Audio

Infographic

Social media post

Newsletter

Webinar

Presentation

Email course

By combining the focuses and formats, you can come up with hundreds of ideas. For example, you could create a video about the history of a product, an article about how to use it, or an infographic comparing it to other products.

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Confluence of data, analytics and insights for Innovation : What is the ideal scenario for data, analytics, and insights to come together for innovation? Examples of the consequences of disregarding insights in favour of raw data & vice verse

"Joining the Dots": What is it and why is it vital for marketing success? An example at demonstrates the power of "joining the dots" in making effective marketing decisions

"Breaking Habits: The importance of driving and sustaining habit change ? What new tools are being used to achieve this goal? Are there any unique formats being used for generating and testing hypotheses, such as beliefs and goals?

Shourav talks about the above areas and the questions surrounding them. Shourav Sen is a Worldwide Director of Strategic Insights and Analytics at Colgate-Palmolive. Shourav is a strategist driving commercial impact through insights & analytics. With over 20 years of Experience across US, China, Middle East & India, he has worked with companies like Colgate-Palmolive, ITC and IMRB

Please connect with him on Linkedin : https://www.linkedin.com/in/shourav-sen-9819273/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at jasravee@theadiva.com

Follow Jagged with Jasravee on Social Media

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00:00 Preview & Introduction to Shourav Sen

02:48 Different Countries, Different Perspectives: What Oral Care Reveals About Global Attitudes

08:11 Habit Change & Say-Do Gap : Why Do We Say One Thing and Do Another

11:06 Query Yourself : The Power of Self-Reflection

17:13 Unlocking Insights: How to Effectively Query People

20:22 Our Goal vs Intrinsic Beliefs

23:48 Market Research & Insights - 15 Years Back vs Today

26:17 What vs. Why Revolution - Example of Credit Cards

26:53 What vs. Why: The Importance of Understanding Key Motivations

28:37 Limitations of Market Mix Models - Need of Asking Why

32:58 People Centricity - Role of Category in Life

34:33 Power of Observation

35:27 Downside of Focus Groups

37: 58 Innovation - Where Do New Ideas Come From, Giving Choices

40:43 BBC Study on Sexual Habits - Then vs Now

43:12 Changing Methodologies: How Data is Revolutionizing Research

43:54 Pitfalls of Specialization: Why Agencies Need to Adopt Diverse Methodologies

45:58 Joining the Dots: Example of Google How to Synthesize Multiple Sources for Actionable Insights

49:49 Rapid Fire with Shourav Sen - Personally Speaking

52:21 Connecting with the Guest

Shourav emphasizes the importance of understanding consumer behavior for business success. He highlights the Say-Do Gap, which is the difference between what people say and what they do. To bridge this gap, companies must analyze behavior and determine why the gap exists. Shourav suggests querying oneself about one's behavior before joining the category to gain insight into consumer behavior.

The What revolution, which answers the question "What are people doing," has revolutionized how companies understand consumer behavior. Shourav believes this revolution will continue to grow and become more accurate and predictive. However, he notes that companies must also focus on the "Why" revolution, which involves interpreting data to gain insights into consumer behavior.

Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.

Website : https://jasravee.com/

What is a Galvanizing Story? Can a Galvanizing Story Really Unify Your Marketing and Sales Strategies?

How to creating a Great Content Brand ? What are the Six Principles of Great Content Brands?

What is the importance of Content Pillars ? Are You Missing Something Tangential?

What is the role of Confidence & Experimentation in Content Marketing?

What is the role of AI & Chat GPT in content marketing ?

How to Hire a Specialist Agency for Content Marketing ? Attributes of a Great Content Writer ?

Doug answers the above questions and many more as he takes us on a fascinating journey of how to create a good content brand . Doug Kessler has over 30 years of experience in B2B marketing and is the Executive Creative Director and Co-founder of Velocity Partners. Doug is a frequent speaker at marketing events and a prolific writer. Doug is a copywriter at heart but also enjoys analytics.

Please visit his company http://www.velocitypartners.com

Connect with him on Linkedin https://www.linkedin.com/in/dougkessler

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at jasravee@theadiva.com

Index of Content

00:00 Preview & Introduction to Doug Kessler

03:23 The Power of a Galvanizing Story, Role of Change

09:12 The Hubspot Story: How Inbound Marketing Became a Game-Changer

11:38 What is a Great Content Brand

16:11 6 Principles of Great Content Brands

19:12 Content Focus Falling Flat? How to Resist the Urge to Be Obvious

21:44 Content Pillars: Are You Missing Something Tangential?

26:08 Confidence in Content Marketing, Dumb Ways to Die

31:44 Content Marketing is Biggest Threat to Content Marketing

32:25 Chat GPT & AI for Content Marketing

34:35 Stealing Content to Keep Up

37:38 Hiring a Content Agency

41:15 B2B Marketing - Hard-work & Integrity

46:58 3 Qualities of a Great Content Writer

47:44 Rapid Fire - Personally Speaking with Doug Kessler

51:32 Connect with Doug Kessler

Six Principles of Great Content Brands according to Doug are

1. Relevance: Great content brands understand their audience's needs and create valuable content that speaks to them. This builds trust and establishes the brand as a go-to source for information.

2. Consistency: A great content brand maintains a consistent voice and style across all content, reinforcing its identity and making it easier for the audience to recognize and remember.

3. Authenticity: Great content brands are honest, transparent, and true to their values and mission, building a loyal audience that trusts and respects them.

4. Storytelling: Great content brands use storytelling to engage and connect emotionally with their audience, making content more memorable and relatable.

5. Audience focus: Great content brands prioritize their audience's needs, preferences, and behaviors, creating content that aligns with those factors and listening to their feedback.

6. Innovation: Great content brands experiment with new ideas and formats to keep content fresh, attract new audiences, and position themselves as thought leaders.

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Website : https://jasravee.com/

Are we missing out on potential profits by not exploring your customers' willingness to pay more? How do we find the optimal price for your product?

What is NeuroPricing ? How neuroscience can help us in finding the "Goldilocks price" for your product ?

Can discounts trigger impulsive buying behavior? What is the science behind discount pricing strategies and their impact on consumer behaviour?

How do we play the "The Invisible Game" of sales, using situational awareness, defensive and offensive strategies, and the Power of Free and the Power of Now ?

Kai talks about the above questions and more as he takes us on a fascinating journey of neuropricing and B2B sales.

Professor Dr. Kai-Markus Mueller is the mastermind behind NeuroPricing™ and the Professor of Consumer Behavior at HFU Business School, Furtwangen University. Kai is a scientist, coach, keynote speaker, and an author. With a PhD in Neural & Behavioral Sciences, Kai is also the director of Pricing Research at Neurensics, a member of several influential boards, and the founder of a startup.

Please connect with Kai on Linkedin https://www.linkedin.com/in/kaimarkusmueller/

Please visit his website https://www.kai-markus-mueller.com

Kai's book ,The Invisible Game on Amazon https://www.amazon.com/Invisible-Game-Secrets-Science-Winning/dp/1394152981

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at jasravee@theadiva.com

Index

00:00 Preview & Introduction to Professor Dr. Kai-Markus Mueller

02:19 How Algorithmic Pricing Affects Perceived Value

08:51 Pricing Research for Starbuck Coffee -Could Sell at 33% Higher Price

09:19 NeuroPricing B2C Use Case : Frito Lay Pepsi

11:39 Selling Insurance - NeuroPricing B2B Use Case

13:49 Pricing Twitter with Elon Musk: A NeuroPricing Perspective

18:00 Neuroscience of Discounts: 70% Off on Neutralla Chocolate Spread in France

23:01 Fashion Industry Habituating Customers to Discounts

24:55 The Invisible Game of B2B Sales: Why Irrationality Plays a Bigger Role Than You Think

27:33 Psychology of Group Decisions : Why They're More Irrational Than Individual Ones

29:27 Situational Awareness in Sales: How a Salesperson Builds It to Increase Their Influence"

32:46 Anchoring: How It Influences Our Perception of Price and Value

36:05 Playing Defense: The Power of Saying No in Negotiations

40:26 Price = Maths + Story, Example of How Car Manufacturers Sell Metallic Colours & Finishes

44:35 Can You Taste the Price -How Pricing Affects Our Perception of Taste and Quality

47:11 Playing Offense: The Power of Influence in Sales

48:00 Choice Architecture: How It Determines Organ Donation Rates

50:23 The Power of Three: How Choice Architecture Can Influence Decision Making

54:10 Rapid Fire - Personally Speaking with Professor Dr. Kai-Markus Mueller

57:07 Connecting with Professor Dr. Kai-Markus Mueller

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#neuropricing #Pricingstrategy #NeuralPricing #pricingmatters #neuromarketing #consumerscience #Buyingdecisions #WinningDeals #OptimalPrice #Neuropsychology #ConsumerPsychology #choicearchitecture #consumerscience #B2Bselling #Discountpricingstrategy

What is Unexpected Works, and how does it fuel the creative process at DDB Mudra?

Could you share with our audience the challenge Stayfree faces and the insights uncovered that led to the "It's Just a Period" and "Project Free Period" campaigns?

How did the idea of creating unique packaging for McDonald's to promote the cause of inclusion come about?

With Amazon and Flipkart also approaching small sellers, how has Meesho created a distinct identity and addressed key barriers as well as key opportunities?

Aditya answers the above questions and more as he shares case studies where creativity marries with effectiveness to create award winning campaigns that delivers  business results for the brand. Aditya Kanthy, is the CEO & Managing Director of DDB Mudra Group. Under his leadership, the Group has been recognized as one of the Top 20 creative agencies globally, winning at Cannes Lions 3 years in a row & Grand Prix at Spikes 2021 & 19 etc. 

Please connect with him on Linkedin  https://www.linkedin.com/in/aditya-r-kanthy-17528679/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

Index

00:00 Preview & Introduction to Aditya Kanthy

02:54 Thinking behind Unexpected Works - Marrying Creativity & Effectiveness

07:54 Stayfree Case Study,  Project Free Period , DDB For Good

19:27 Stayfree Social Experiment - It's Just a Period

29:08 Macdonald's  Case Study 

33:33 McDonald's Eatqual Campaign

42:51 Meesho Case Study - Serving Small Sellers & Small Town India

51:52 Rapid Fire - Personally Speaking with Aditya Kanthy

Aditya Kanthy talks about  unexpected works philosophy of DDB, which is about the connection between creativity and its impact on business.Aditya Kanthy explains how creativity has the power to energize a brand and its impact on society and culture.

Aditya Kanthy talks about Project Free Period , which was based on the  insight that sex workers actually look forward  to their period  because it provides them with a break from work, and used that to give them an opportunity to reskill and improve their lives and the lives of their children. Aditya Kanthy also talks about the "It's Just a Period" campaign, which aims to break the taboo surrounding menstruation in India. Aditya discusses how the campaign aimed to promote open conversations around menstruation by using a social experiment involving fathers and daughters, where the fathers explain the concept of period to their daughters and encourage them  to view periods as a natural and normal bodily function. 

Aditya Kanthy talks about how McDonald's launched a new packaging called EatQual on the International Day of Person with Disabilities to make their burgers more accessible for their specially-abled customers. The innovative packaging was designed to help those with upper-limb disabilities enjoy the burgers using one hand. Developed in collaboration with an NGO, EatQual is one of many initiatives by McDonald's to make their experience more satisfying for all customers. 

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How to tell stories to understand your own thoughts, use the hero's journey, build great conversations, listen better, and pitch ideas effectively? How to use the 8-13-18-24 and 10-20-30 exercises to learn about storytelling?

How to create branded content campaigns using the power of spoken word and storytelling?

How to build communities around passion points as a long-term marketing and brand-building strategy?

How to empower creators and what is Maslow's hierarchy of creators? How can marketers get the best out of creators?

How to create online and offline brand experiences using performance and experimental art to keep stakeholders engaged?

Roshan answers the above questions and many more as he takes marketers on a journey of growing brands through storytelling, building meaningful communities and truly collaborating with creators. Roshan Abbas is a well-known Indian entrepreneur, media personality, and creative professional. He has become synonymous with creativity, innovation, and inspiration. Currently, Roshan Abbas is the Founder of Kommune India and the Founder and Managing Director of Geometry Encompass.

Roshan Abbas is versatility personified. He is an actor, TV and radio host, producer, event manager, creative director, film and theatre director, lyricist, CEO, angel investor, serial entrepreneur, author, and public speaking coach.

Connect with Roshan on Linkedin https://www.linkedin.com/in/roshan-abbas/

Personal Website https://www.roshanabbas.com

Website of Kommune https://kommuneity.com

Email him at  roshan@kommuneity.co.in, roshanabbas1970@gmail.com

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

Index of Conversation

00:00 Preview and Introduction to Roshan Abbas

04:25 Storytelling for Business and Brands - The Need for It, Methods - The Hero's Journey

10:45 Storytelling Exercises - Lifestage Exercise 8, 13, 18, 24, Guy Kawasaki Exercise 10-20-30

15:47 Storytelling in the World of AI and ML - Chat GPT

18:25 Marketers as Culture Catchers - Be Interested or Be Interesting

19:50 Brands with Great Stories - Apple, Redbull, Facebook

24:15 Building Successful Brand Communities - Rise of a Conscious Consumer, Building the Guard Rails, Solving a Problem to Build Community

28:56 Community Building by Asian Paints

30:23 Kommune, Spoken Word - Roshan Abbas's Communities, His Journey as a Creator

37:30 The Maslow's Hierarchy of Creators

38:57 Marketers Collaborating with Creators - Getting the Best Out of Creators

43:09 Gulzar as a Creator for a Banking Client

46:14 Marketers as Creators, and Getting the Best Out of Agencies - The Need for Cultural Immersion

53:50 Experiential Marketing and Live Events in a Post-Pandemic World - Experience Economy and Young People Wanting to Live in the Moment

58:30 Roshan Abbas Faces Rapid Fire

01:01:05 Talent Show - Roshan Abbas as a Singer

01:03:50 Connect with Roshan Abbas

Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.

Website : https://jasravee.com/

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How can we apply principle of behavioural science in marketing and how did your book come about ? 

Can you talk about how can marketers use some of the behavioral science principles with example - loss aversion, reciprocity,  autonomy bias, Von Restorff effect etc

How can we use behavioural science or 'human behavior hacks' to increase effectiveness of email marketing ?  

What is choice architecture and can you give an example of application of the same in marketing ? 

Nancy answers the above questions and many more, as she gives a practitioner's perspective on application of behavioural science in marketing.  Nancy Harhut is a co-founder and chief creative officer of HBT Marketing. Her specialty is blending best-of-breed creative with behavioral science to prompt response. She and her teams have won over 200 international and national awards for marketing effectiveness. Prior to cofounding HBT Marketing, Nancy held senior creative management positions with agencies within the IPG and Publicis networks. 

Please visit her company website https://www.hbtmktg.com

Connect with her on Linkedin https://www.linkedin.com/in/nancyharhut/

Check out her book on Amazon https://www.amazon.in/Using-Behavioral-Science-Marketing-Instinctive-ebook/dp/B09ZY7JNWQ/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

Index & Flow of Conversation

00:00 Preview & Introduction to Nancy Harhut

02:11 About the Book - Using Behavioral Science in Marketing

04:20 Being Hardwired as Human - Decision Defaults & Shortcuts 

06:47 Humans take Emotional Decisions, Justify it with Logic

08:56  Example of Use of Emotion - Selling Business Intelligence Software 

13:09  Loss Aversion Principle - Talking About Loss Instead of Benefits is More Compelling

14:17 Reciprocity  Principle - Obliged to Return the Favor

15:24 Reciprocity - Example of  Financial Service

17:43 Principle of Social Proof

19:32 Human Behavior Hacks - Making Email Effective 

20:17 Email Marketing -Using Eye Magnet Words

22:20 Email Marketing - Von Restorff effect

23:03 Testing Various Principle for Email Marketing - Example of Testing Various Principles for a Client

30:05 Choice Architecture -Ways Choices Are Presented - Example of Insurance for Employees

33:13 Which Behavioral Principle to Apply for a  Specific Marketing Challenge -Identify Main Buying Barrier

38:15 Nancy Harhut Faces Rapid Fire

40:13 Connect with Nancy Harhut

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

#socialproof #ReciprocityPrinciple #emailcopywriting #neuropsychology #consumerscience #neuromarketing #consumerpsychology #consumerbehavior #Behaviouralscience #B2bmarketing

What is the Hawke Method’ ? How have you have distilled the art of marketing into three core elements: awareness, nurturing and trust. 

Why is the significance of each element of the framework ?  Awareness – importance of picking up the right channel.,  Nurturing – what is it that marketers are finding it difficult to appreciate while building content strategy,  Building Trust in a trust deficit world

Why hiring a marketing agency over an in-house marketing team can be a better use of resources? 

How  AI or Artificial intelligence will impact marketing ? 

Erik Huberman answers the above questions as he talks about market 101 and breaks marketing into three principles: awareness, nurturing, and trust. He talks about how to leverage the three principles to create and manage a successful marketing campaign. Erik Huberman is a Founder & CEO of Hawke Media, and Founding Partner of Hawke Ventures. Now valued at over 150 million dollars, Hawke Media is the  fastest growing marketing consultancy agency in the USA. .Prior to launching Hawke Media, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. He is the author of "The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar"

Please visit his company website https://hawkemedia.com/ 

Connect on Linkedin https://www.linkedin.com/in/erikhuberman/

His Book Website https://www.hawkemethod.com/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

Index & Flow of Conversation

00:00 Preview & Introduction to Erik

03:30 Sales & Marketing at Age 6

07:05 The Hawke Method - Context of Someone Who is Receiving Advertising

08:19 The Hawke Method - Nurturing for First Sale, Higher Lifetime Value

12:05 The Hawke Method- Building Trust Quickly,  How Much Trust You Really Need

16: 40 Influencer Marketing - Any type of Validation Helps

20:25 How to Focus as a Marketer  - Benchmark, Don’t be the First Mover, Repeatability & Scalability Critical

22:55 Keeping Marketing Simple - Example of ‘Attribution’

25:01 Looking at Data Closely - Caselet of Facebook Ads in Light of Apple iOS 14 

28:20 Marketing Objectives, Use of Various Tools like SEO

30:45 In-house vs Outsourcing Marketing Agency

32:50 AI in Marketing

34:10 Rapid Fire with Erik Huberman

35:34 Connecting with Erik Huberman

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

#marketing101 #hawkemethod #hawkemedia #digitalmarketing101 #marketingexcellence #marketingprinciples #scalingup #marketingstrategy #successfulmarketer #influencermarketing #marketingobjectives #effectivemarketing #marketingcampaignplanning #brandawareness #brandtrust

What is your SEO strategy and process for taking projects to 100,000+ organics/month.

What is your  keyword research process ?  How do you do keyword analysis for competitors? 

Can you share your understanding  of how Google works and what it likes? 

How does one hire content  writers and what to look out for while hiring them?

How do you build email list of 10K or more  subscribers by posting on LinkedIn, Facebook and Twitter ? 

What are some common mistakes in Search Engine Optimization ?

What is the future of Search ? What are your views on  AI Content?

Nick answers the above questions and more as he takes us on the journey of SEO success through great content quality, without any technical hacks. Nick helps brands on the internet generate millions of organic visitors per year. Nick is the CEO of Content Distribution and Co-Founder of Workello.

Please visit his company websites https://contentdistribution.com

https://workello.com

Please connect with him on Linkedin https://www.linkedin.com/in/nickfromseattle/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

Index & Content Flow

00:00 Preview & Introduction to Nick Jordan

02:28 Creating most valuable content at scale

03:10 Process for taking projects to 100,000+ organics/month

05:25 Engagement Metrics that Matter -- CTR, Bounce Rate, Time on Site, Pages Visited

07:15 Client Case-let - How an Agency  Outranked Instagram for Instagram Support

09:40 De-mystifying SEO - Focus on Content Quality Not Hacks 

10:23 Keyword Research Process - Clustering Tool ClusterAI

15:07 What Google Likes - Who has Most Authority - Quality as well as Consistency, Frequency

18:10 Content Quality - What is Good Value Content 

20:04 Good Value Content - Knowing Your Audience 

20:38  How to Plan Content - Nutraceutical Example  using Keyword Clusters, Interviews with Stakeholders for  Enablement Documentation

23:22  How to Hire Great Content Writers - People with Good Portfolios are Bad Writers -Workello for Testing  at Scale

25:41 Building Email Lists Using Linkedin

28:30 Most Common Mistake for SEO - Avoid Branded Searches

29:35 Key Success Factor for Organics- Increasing Impressions in 1-10 Pages

30:15 Exceptional B2B Content on Linkedin 

32:02 Future of Search -ChatGPT 

34:50 Rapid Fire - Personally Speaking with Nicholas Jordan

36:28 Connecting with Nick Jordan

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

#seo #searchengineoptimization #searchengineoptimisation #organicsearch #keywordclustering #engagementmetrics #SEOmistakes  #futureofsearch #digitalmarketing #seostrategy

Marketers are in the memory business. How are marketers leveraging this by carefully crafted branding experiences to reach our wallets and minds. Could you please elaborate this with examples ? 

How should brands approach content creation (organic content) and leveraging influencers?

How should brands co-create with customers ?

‘Our brains don’t construct reality directly, instead they construct a mental model of it? Beliefs are an important input to sculpting it’. Could you elaborate on how brands are belief based mental models? 

What is the efficacy of Behavioral Economics in marketing  vs bigger economic forces like price OR Is the 'Nudge' Dead ?

Matt answers the above questions and many more as he takes us on fascinating journey of applying neuropsychology to brand building. Matt Johnson, PhD is a Professor and Research Fellow at  Hult International Business School. Matt Johnson is a speaker, writer, and researcher, specializing in the application of psychology and neuroscience to branding.. He is the author of the top-selling consumer psychology book, Blindsight: The (mostly) hidden ways marketing reshapes our brains (BenBella, 2020), and most recently, Branding That Means Business (Economist Books, Fall 2022).

Please visit his website https://www.neuroscienceof.com/

Please follow him on Linkedin https://www.linkedin.com/in/mattjohnsonisme/

His Latest Book on Amazon https://www.amazon.com/Branding-that-Means-Business-Consumers-ebook/dp/B09K7C8VW3

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

Index of Content

00:00 Preview & Introduction to Matt Johnson Ph.D

02:56 Marketers are in the Memory Business 

08:15 Brand’s Meaning - A House Needs to Become a Home

11:30 Inviting Consumers for Co-Creation with the Brand

12:42 Co-Creation by Brand Managers - Content Creation, Leveraging Influencers

16:54 Spotify Wrapped - Celebration of Consumer’s Eccentricity & Diversity

19: 27 Flexibility of Co-Creation  - Balance Between Letting Go And Assertiveness by Brand Managers

22:18 Growing Kitkat in Japan -  'I Wish You All the Best' vs Taking a Break

26:15  Brains’ Construction of Reality -Objective vs Subjective Reality- Enjoyment of Wine

30:04 Belief Based Mental Models vs Brand Story - Perceived Soul of the Object - Your Replica for Teddy Bear

32:51 Significant Object Study -  100X  Rise in Value with A Story

35:00 Efficacy of Behavioral Economics in Marketing Vs Bigger Economic Forces like Price OR Is Nudge Dead ?

39:45 Broader Context of Nudges or Predicates to Behaviour On Brand 

45:04 Behavioral Change vs Cultural/Social Change, Nudge or Influences

47:02 Rapid Fire - Personally Speaking with Matt Johnson

52:29 Connecting with Matt Johnson

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#brandmanagement #consumerscience #neuromarketing #perceptionchange #influencermarketing #contentmarketing #consumerbehaviour #brandmanager #consumerbehaviorpsychology #spotifywrapped #kitkatjapan #significantobjectstudy #marketingexcellence #behaviouralchange #nudge

How can misleading conclusions can be drawn from data?  Understanding the differences between data, information and knowledge? 

What is an insight & how does one use it to out-compete competition ?

What is the 3 W Ideation process: Why, What & WOW ?

How emotions can overpower logic? How cognitive biases influence decisions? 

What are the shortcomings of the Net Promoter Scores (NPS) in understanding customers ?

Andrea answers the above questions and many more as she takes us on a fascinating journey of understanding customers and building customer centricity in an organization.  Andrea Belk Olson is a differentiation strategist, speaker, author and customer-centricity expert. She is the CEO of Pragmadik, a behavioural science-driven change agency, and has served as an outside consultant for EY and McKinsey. 

She is the author of three books, including the upcoming What to Ask: How to Learn What Customers Need but Don’t Tell You; a four-time ADDY® award winner; and, contributing author to Harvard Business Review, Entrepreneur Magazine, ETC.

Please visit her Company Website  https://www.pragmadik.com

Andrea's Personal Website https://www.andreabelkolson.com

Connect with her on Linkedin https://www.linkedin.com/in/olsonandrea1/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

Follow Jagged with Jasravee on Social Media

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Index & Outline of the Talk

00:00 Preview & Introduction to Andrea

02:50 Data, Information & Knowledge - How Are They Different

04:45 Going from Data to Insight,  How it is a Key to Unlocking Something New

10:45 Customer Centricity 

14:35 3 W Ideation Process - Utilize Customers as Resource for Innovation

20:50 Multiple Perspectives - Understanding a Customer Holistically

23:02 Everybody Needs to Be  Mandated to Meet Customers - Not to Outsource Customer Research

27:22 Emotion vs Data - Problems with Extroplating Data to Predict Future Behavior 

31:23 Cognitive Biases like  Maslow's Hammer - One Tool Being a Solution for All Problems

32:59 Cognitive Bias - Bike Shedding

35:30 Understanding Culture & Global Culture & Involving People from a Specific Culture

40:05 Limitations of  Net Promoter Scores - Rationally vs Emotionally Satisfied Customers

44:10 Kickstarting Customer Understanding - Catalyst for Change - Urgent Problem to Solve

47:15 Rapid Fire with Andrea Belk Olson

50:22 Connecting with Andrea Belk Olson

Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

‘Come to OYO’  Campaign won big at the 2022 Jay Chiat Awards. What was the business & the brand challenge, the consumer insights and the communication strategy  behind the unique campaign ? 

How did 'Come to OYO'  campaign evolve over subsequent years? What was the cumulative impact on brand and business of 11 films in multiple languages?

 How coming together of 3Ks- KJO, Kukki and Krrish campaign drive conversations and what was the marketing objective behind it ?

Why did OYO’s brand image need a complete overhaul with women consumers? Please share the challenge and key insight that led to ‘#Showsomerespect’, an ORM exercise that won over women?

How did Paper to Pixel create  positive buzz and  increase brand consideration of OYO ?

Mayur answers the above questions and many more as he takes on a journey of how he & his team transformed Brand OYO in a space of 3-4 years, and in doing so won the most prestigious Global Awards for marketing effectiveness including Jay Chiat & WARC awards  (2 Golds, 2 Silvers  respectively in the same year AND a Grand Prix)

Mayur Hola is SVP, Global Brand at OYO.  He has built brand into a strategic marketing and growth engine and transformed brand OYO. Today OYO ranks amongst the top 10 most effective brands as recognized by global benchmarks such as WARC, Jay Chiat & Effies. In the past, he has worked as senior creative leader in advertising industry working on many of the world's biggest brands like Coca-Cola, Domino's, TrueCaller, MasterCard, Reckitt, National Geographic etc. 

Please connect with Mayur Hola on Linkedin https://www.linkedin.com/in/mayurhola/

Email Mayur at mayurhola@gmail.com

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

Index of Content

00:00 Preview & Introduction to Mayur Hola

03:25  Come to OYO Campaign - The Context  of OYO, Organizing the Unorganized Hotel Segment 

06:25 How OYO Brand Was Created - Value Brands are Looked Upon by Opinion  Makers

07:40 How OYO Brand was Created - ConsumerTech Startups don’t focus on Brands , Brand Built by Pop Culture 

10:30 OYO Brand Value Proposition - Location, Price ,Availability

12:10 Come to OYO  Campaign - Learning from Consumers

14:35 Come to OYO Campaign - India’s Lack of Space & OYO’s Ubiquitousness

18:11 Come to OYO Campaign - Hotel Owner’s Perspective, Challenge to Create Demand

26:11 Driving Emotional Perception for a Brand  -  Kjo, Krrish and Kukki  (3K) to OYO's Rescue Campaign 

 28:11  Driving Emotional Perception for a Brand - Cadbury, Zomato

30:52 3 K Campaign - Targeting Premium Families & Shareholders

34:52 3 K Campaign - Driving a Narrative, Conversations, Influencer s

41:20 Paper to Pixel Campaign  - How OYO Increased Brand Consideration

46:55 Paper to Pixel Campaign  - Association with Olympics, Women Safety

49:40  ‘Safe for Women’ Campaign through ORM (Online Relationship Management ) - Case Study on Brand Purpose

58:35 Rapid Fire - Personally Speaking with Mayur Hola

01:01:30 Connect with Mayur Hola

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How do you become a RENEGADE marketer ? What is the CATS framework for RENEGADE marketing ?,

Courageous Strategy - Why ‘clearing the clutter’ is important ? Why differentiation and distinctiveness  is so important? How has Arrow, Ben & Jerry  & other brands applied it ? 

Artful Ideation  -The Eight-Word Story & why is it important? How its is not just a tagline; and compels a company to take actions that go well beyond the traditional bounds of marketing?

 Thoughtful Execution -How do we engender brand love & make the customers the heroes of  brand story ? Why  every CMO should have at least a few key customers on speed dial ?

Scientific Method- How do the CMOs work with CFOs to develop metrics that matter for employee satisfaction, customer advocacy, and prospect interest ?  What should be the most important metrics to measure? What is 'Blended Brand Awareness' tracker? 

Drew answers the above questions and many more as he takes us on a fascinating journey to be a CATS CMO. Drew Neisser is the founder of Renegade, the award-winning strategic boutique for B2B innovators, and CMO Huddles, the fast-growing community of B2B CMOs. 

Neisser’s first book, The CMO’s Periodic Table: A Renegade’s Guide to Marketing, features interviews with sixty-four marketing leaders at top brands, including American Express, Dow, IBM, and SAP.  Drew's  2nd book, is on Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands . Ranked among the top CMO influencers, Drew Neisser  is a LinkedIn Top Voice in Marketing 2022 . He is a host of podcast for B2B CMOs  & an AdAge CMO columnist. 

Please connect with him on Linkedin  & he promises to send a chapters of his book for free  https://www.linkedin.com/in/drewneisser/

Please visit his  company website https://renegade.com/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

Index

00:00 Preview & Introduction to Drew Neisser

02:33 Book Renegade Marketing - Best Practices of Successful CMOs

05:35  CATS Framework after Interviewing 500+ CMOs

07:45 Courageous Strategy - Focus & 'Clear Away the Clutter'

11:01 Courageous Strategy - Daring to Be Distinct - Arrow  Electronics Case Study

13:15 Courageous Strategy - Pounce on Purpose like Ben & Jerry's Ice cream or KIND Snacks

16:49 Artful Ideation - Perfect Pithy- Find Your Eight Word Story

19:25 Purpose Driven Story Statement -How not to do it - Family Circle Magazine

21:35 Purpose Driven Story Statement - How to do it - Case Paper

23:13 Thoughtful Execution - Customers on Speed Dial, User Committees, Customer Advisory Board

30:12 Thoughtful Execution- Renegade Marketer Puts Employees First

32:10 Scientific Method- Key Metrics - Customer Satisfaction, Employee Satisfaction, Brand & Sales Velocity 

37:44 Scientific Method - Blended Brand Health Tracker

44:49 Rapid Fire - Personally Speaking with Drew Nessier

46:16 Connect with Drew Nessier

Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

What are the 10 keys to creating a differentiated experience ? What is the metaphor of goldfish that has inspired  your book series? 

What are the key learnings from  your book Pink Goldfish OR How does one defy normal, exploit imperfections and captivate customers ? How do your flaws make you awesome? 

How can we contribute to the happiness of customers, employees, and society ?  How can Happiness be the ultimate currency in business? 

What is G.L.U.E. in context of differentiation via added value? 

How can  little things add value or make it easier for customers? What could be these little things, please explain with examples

Stan answers the above questions and many more as he conducts a masterclass on creating a differentiated customer experience. Stan Phelps is a Forbes Contributor, TEDx Speaker, IBM Futurist, Certified Speaking Professional, and best-selling author of the Goldfish Series. He is also an Instructor for the ANA School of Marketing and Rutgers Business School.

Please visit his website https://stanphelps.com/

Connect with Stan on Linkedin https://www.linkedin.com/in/stanphelps/

Email him at stan@purplegoldfish.com

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

00:00 Preview & Introduction to Stan

02:32 Goldfish as a Metaphor of Growth - Five Reasons Why Goldfish Grows -

10:25 Differentiated Experience -Referred Customer is 4X Valuable

13:25 Purple Goldfish  - Finding Ways of Differentiating Experience 'Signature Extras'  - Warm Chocolate Chip Cookie by Double Tree Hotel by Hilton

17:59 Sampling as a Way of Demonstrating Additional Capabilities to Current Customers -Izzy’s Ice Cream Mini Scoop

21:20 How do your Flaws Make You Awesome  OR  FLAWSOME - Buckley's Cough Syrup

27:25  Antagonizing Some Customers- Alamo Drafthouse Cinema

30:25 Exposing Yourself - Snowbird Ski resort in Utah

34:45 Differentiation Strategies - Cow , Peacock, Zebra, Polar Bear 

39:56  Being Unique  & The 6 As of Uniqueness

44:19 Business 5.0  OR Putting Happiness to the Centre of Business - Southwest Airlines, GE MRI Machine Experience 

55:10  3 Rs of Differentiation - Cross Selling Different Products at Different Life Stages -Westpac Bank, Australia

58:32 Talent Show - Bar Tricks

01:01:04 Rapid Fire - Personally Speaking with Stan Phelps

01:02:28 Connecting with Stan Phelps

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

You say that your mantra is, “We don’t buy things because of what they do.  We buy them because of what they mean.”  Can you explain that to us? 

You have a new online course called ENGAGE! that’s devoted to building consumer engagement with a product, service, or organization.  Why is engagement so important that you offer 6 hours of training to cover it?

How can we engage using the classic AIDA Model of persuasion?

The first two stages of the AIDA model are Awareness and Interest.  How does an organization create awareness and then interest?

Michael answers the above questions and more as he gives a preview of his online course ENGAGE !.

Professor Michael Solomon is  a Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia. He is a renowned marketing consultant and published Author of the most widely used book on consumer behavior in the world, “Buying, Having, and Being.

To learn more on Customer Engagement, please consider Michael's Online Course called ENGAGE ! The link is attached below

https://michael-solomon-s-school.teachable.com/p/engage?affcode=1092553_m9on_utp

SPECIAL INCENTIVE: JWJ viewers and listeners can use one of the following two Coupon Codes in order to receive the discount:

JWJ for $100 off the $679 single-payment option 

3PPJWJ for $100 off the three-payment plan (The $100 will taken off the first of the three $230 monthly payments in that plan.)

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

Index

00:00 Introduction to Michael

00:54 How to Engage the Consumer - Premise for the Course 'ENGAGE'

06:35 Consumer Mantra - We Buy Things For What They Mean

10:08  Need to Ramp Up  Consumer Engagement vs Acquiring New Customers

14:22 80/20 Rule of Marketing -Identifying Most Engaged Customers

19:00 AIDA Model of Persuasion

25:15 Omni-channel Engagement - Product, Communication & Environment of Purchase

26:21 Linking Your Products to Cultural Stories - De Beers Diamond, Nike

30:26  Marketers Limited to 'Top of Funnel' Focus, Engagement is Not Just Content Creation

35:19 ENGAGE! Course by Michael - Creating Brand Fanatics

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

'If you’re aspiring to satisfy your customers, then you are aspiring to mediocrity” Why do you say so? •

"A great customer experience as being like a beautifully choreographed performance, complete with “onstage” and “backstage” components." Tell us more about that. 

Are the terms ‘customer service’ and ‘customer experience’ interchangeable? 

One of your 12 Principles of Great Customer Experience  is about making things “effortless” for customers. What are some ways that businesses can accomplish that ?

The most efficient customer experience isn’t necessarily the most engaging customer experience. What do you mean by that? 

Jon answers the above questions and many more as he conducts a masterclass on how to convert customers into lifelong fans. Jon Picoult is the founder of Watermark Consulting and a leading expert in customer and employee experience. He has advised C-Suite leaders at some of the world’s foremost brands, helping companies capitalize on the power of loyalty – both in the marketplace and in the workplace.

Jon earned his bachelor’s degree in Cognitive Science at Princeton and holds an M.B.A. from Duke. Jon is an author of an amazing book, “From Impressed To Obsessed: 12 Principles For Turning Customers and Employees Into Lifelong Fans.”

Jon Picoult website:  www.jonpicoult.com

Jon's Book website:  www.impressed2obsessed.com

Watermark Consulting Customer Experience ROI Study:  www.watermarkconsult.net/cx-roi

The Worst Customer Service Telephone Greeting…  Ever!:  https://youtu.be/fQmBDsqVPCY

Jon Picoult on Twitter:  www.twitter.com/jonpicoult

Jon Picoult on Instagram:  www.instagram.com/jonpicoult

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

Index

00:00 Preview & Introduction to Jon

02:27 Focusing on Customer Satisfaction is Not Enough

07:23 Definition of Customer Experience 

09:45 Difference Between Customer Experience Vs Customer Service 

13:20 Great Customer Experience - True Value or ROI 

15:42 Correlation Between Customer Experience & Shareholder Return

18:47 Principle of  Customer Experience - Keeping It Simple

24:48 Cognitive Effort Reduction - Overload of Choice  American Retirement Plan Example

27:54 Cognitive Effort Reduction - Worst Customer Service Telephone Greeting

31:59 Efficient vs Engaging Experience - Starbucks Turnaround Example

39:09 Being Relevant for Customers- Brand Vision Translating Into Operations

41:50 Principle of Giving the Perception of Control - Red Cross Example

49:00 Principle of Delivering Pleasant Surprises 

54:19 Rapid Fire - Personally Speaking with Jon

56:37 Connect with Jon

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

Why the traditional sales funnel no longer works―and what’s replacing it? How  the customer journey can be leveraged to grow sales

How  can we use one-to-one marketing, and how they leverage it for growth

What is the important role privacy plays in a one-to-one marketing campaign?  What fears consumers have about privacy―and how address those concerns? 

What are the unspoken rules of leadership ? How does one discovering your authentic self for better leadership ?

Jamie answers above questions and more as he encourages us to make a shift from mass marketing to one to one marketing. Jamie Turner is an author, professor, speaker, global consultant and network TV news contributor who has helped The Coca-Cola Company, AT&T, Holiday Inn, and other international brands solve complex marketing and business problems. 

He speaks about business, marketing, persuasion, and leadership at events, trade shows, and corporations around the globe.

Please connect with him on Linkedin  https://www.linkedin.com/in/askjamieturner/

Please visit his websites 

https://jamieturner.live

https://unspokenrules.live

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

INDEX

00:00 Preview & Introduction to Jamie

01:50 Audience of One, Why Marketing is Broken

06:45 Using Data for Hyper-Targeting Customers

16:09 Consumer Privacy - Cost vs Benefit

19:35 Consumer Privacy Went Away in Mid-1960s

21:08 Mindset of One to One Marketing- Incremental Change

24:14 Using Data for Insights, Coca Cola Case Study

30:00 Unspoken Rules of Leadership - Focus on Mindset

33:46 Leadership - Need for Self Awareness

39:15 Leadership - Move Towards Discomfort , Your World Expands

40:35 Leadership - Work on the First Line of Code

43:06 Rapid Fire - Personally Speaking with Jamie Turner

45:47 Connecting with Jamie Turner

One-to-one marketing is the breakthrough strategy today’s top brands are using to generate meaningful conversations with customers on an individual basis, helping them grow their revenue while understanding and even anticipating consumer behavior. But with that enormous potential comes a common pitfall: Alienating customers who value their privacy.

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

#directmarketing #audienceofone #hypertargeting #hypertargetmarketing #personalizationinmarketing #hyperpersonalizationinmarketing #dataanalyticsinmarketing #consumerinsightsmarketing #authenticleadership #marketing101 #marketingstrategies #marketingpodcast  #consumerprivacy #rulesofleadership #leadership

Why do people love things?  Can you really love a thing like you love a person? 

What are the main reasons people fall in love with brands and things? 

How can companies get consumers to love their products more? 

How future technology will create much greater levels of emotional attachment between people and things? 

Why do we love music? 

Aaron Ahuvia, Ph.D. answers the above questions and many more. Dr. Ahuvia is the world’s leading expert on brand love, a topic he pioneered and has worked on since 1990. Dr. Aaron Ahuvia is the Professor of Marketing at the University of Michigan-Dearborn College of Business. He received his Ph.D. in Marketing from Northwestern University’s Kellogg College of Business where along with conducting original research, he assisted Professor Phillip Kotler with a revision of his classic textbook. 

Please follow/connect on Linkedin : https://www.linkedin.com/in/aaronahuvia/

Please visit Dr Aaron's Website :  https://thethingswelove.com/

Aaron Ahuvia’s book :  https://www.amazon.com/Things-We-Love-Passions-Connect-ebook/dp/B09L81SC2M

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

Index

00:00 Preview & Introduction to Dr. Aaron Ahuvia

03:01 From World's First Dating Service to Brand Love

08:00 Why People Love Things

11:11 Most Loved Brands - Being Fabulous & Different Isn't Enough

19:13 How Can Brands Create Love - 3 Kinds of Connection

26:17 Mobile Phone Love - Makes All 3 Connections

28:18 Evolutionary Basis of Love in Humans & Some Animals

35:45 Future Trends In Love of  Things 

39:45 Love of Categories, Creating More Love Than Competition

47:55 Why We Love Music

51:16 Rapid Fire - Personally Speaking with Professor Aaron Ahuvia

55:39 Connecting with Dr Ahuvia

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

#mostlovedbrands #loveofbrands #brandlove #loveofthings #neuropsychology #brandpreference #consumerpreference #Loveofobjects #anthropomorphism #Anthropomorphic #brandloyalty #customerloyalty 

What is Metaverse? How will we market in the  Metaverse? 

How will marketers use  Virtual Product Placements & Virtual Spokes People in the metaverse?

What are some other use cases of metaverse say in Medicine ?

How do we regulate the meta verse and what are the approaches for consumer protection? 

Dr Louis Rosenberg answers the above questions and many more as he takes us into the future of metaverse filled with exciting possibilities & also some risks. Dr Louis is a Metaverse Pioneer & AI Researcher for 30+ years. He has been awarded over 300 Patents in VR, AR, and AI.Dr Louis Rosenberg is the CEO & Chief Scientist at Unanimous A.I. Please visit his company at https://unanimous.ai/

Please connect with Dr Louis on Linkedin  https://www.linkedin.com/in/louis-rosenberg-025851132/

Please write to him on louis@unanimousai.com

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

Index of Content

00:00 Preview & Introduction to Dr Rosenberg 

05:29 How do you define & explain Metaverse 

07:30 Marketing in Metaverse 

09:18 Marketing in Metaverse - Virtual Product Placement 

12:21 Marketing in Metaverse - Virtual Spokespeople

14:22 Need to Regulate Marketing in the Metaverse

23:16 Consumer Emotion Recognition & Manipulation in the Metaverse 

25:10 Legitimate Uses of Biometrics 

26:52 Medicine & the Metaverse - Teaching & Practice 

31:50 Content Marketing for Health Brands in the Metaverse

33:34 Myth of Human Immortality -Mind Uploading

36:07 Trends in AR - Phone to Eyewear

40:05 How is Social Media Making Us Stupid & How Do We Fix It

42:37 Rapid Fire - Personally Speaking with Louis Rosenberg

48:25 Connecting with Dr Louis Rosenberg

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Dr Louis Rosenberg says that the “The Metaverse” represents the largescale shift in the digital ecosystem from flat content viewed in the third person to immersive content experienced in the first person.  He explains that the metaverse transforms the role of the user from an outsider to a co-located participant who engages in natural, personal, and intuitive experiences. He suggests that the two primary forms of advertising in virtual and augmented worlds will likely be Virtual Product Placements (VPPs) and Virtual Spokespeople (VSPs), also called Virtual Conversational Agents.

Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

#metaverseexplained #marketinginmetaverse #metaverseadvertising #virtualproductplacement #virtualspokespeople #metaverseplatforms #metaversevr #regulatingmetaverse #immersiveexperience #whatismetaverse #metaversemarketingstrategy #Marketingmetaverse #Metaverseregulation #Augmentedrealitymarketing #Vrmarketingideas

How is  biometrics is being used in consumer research and  the unique challenges it faces in adoption in the commercial space (like marketing, design etc) when compared to academia ?

What are the common use cases for biometrics in consumer testing with client examples?

Can you elaborate a little on what kind of data to expect form different tools say  eye-tracking, facial expression etc. ? 

What are the common mistakes & things to watch out for while adopting bio-metrics by marketers, designers etc ?

Jessica answers the above questions and many more ,as she takes us into a fascinating world of unpacking human behaviour using biosensors.Jessica M. Wilson, Ph.D. is the Technical Director at iMotions A/S. She is a Neuroscientist  with over a decade of experience conducting research in both human and animal models. She is also an award-winning science communicator with a proven track record of translating complex scientific information to any audience across multiple industries . 

Please connect with Jessica on LinkedIn https://www.linkedin.com/in/jessicawilsonphd/

Jessica's Personal Website:  www.jessicawilsonphd.com

Jessica's Company Website : https://imotions.com/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

Index

00:00 Preview & Introduction to Jessica

02:45 Applications of Biometrics in Consumer Research 

11:36 Duracell Case Study

15:29 Expedia Case Study

18:18 Doing Biosensors Research Remotely Using Webcams

22:04 Eye Tracking  & Its Applications -Branding/Advertising, Tracking Attention

24:44 Application of Other Tools like Facial Expressions Analysis, Skin Conductance 

25:45 Common Mistakes while Adopting Biometrics & Consistency in Operational Definitions

32:12 Importance of Context & Analysis Using Human/Cultural Lens

34:48 Emerging  Trends - Neuro-Forecasting for Box Office Success of Movies or Songs

37:35 Talent Show - Naginata Martial Arts

40:00 Rapid Fire - Personally Speaking with Jessica

42:34 Connect with Jessica 

Useful Links of Things Discussed in the Conversation

JAR article by Duane Varan on Operational Definitions in Neuromarketing: http://www.journalofadvertisingresearch.com/content/55/2/176

Duracell Case Study

https://imotions.com/blog/powering-consumer-insight-advancements/

Expedia Lab Case Study 

https://www.phocuswire.com/Inside-Expedia-s-Usability-Lab-consumer-behavior-provides-insights

Brain Synchrony and Spotify Plays

https://imotions.com/blog/the-future-of-music/

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

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#biosensors #consumerbehavior #consumerbehaviorresearch #eyetracking #eyetrackingtechnology #facialexpressionanalysis #emotionrecognition #userexperience #marketresearch #marketresearchtools #Neuroscience #neuropsychology  #Biometricsinmarketing #consumerbehaviour #Consumerresearch

How do you capture attention & help people in decision making  through story telling

How to use storytelling as a tool for driving change?

What can a good storyteller learn from a great storyteller? 

How does story create resilience and  impact the bottom line in business? 

Michelle answers the above questions and many more as she talks about the power of a story. Michelle Auerbach has an MFA in writing and her PhD dissertation is on story as a trauma sensitive technology for change. She facilitates individuals, organizations, and communities in making change through story. 

Michelle Auerbach is the President of Modaka Communications, a consulting firm focused on culture change, leadership development, and working across difference serving the Fortune 50, non-profits, NGOs, religious and

cultural organizations, start-ups, and change makers in communities around the world.

Michelle has published two novels, Alice Modern and The Third Kind of Horse, and her newest book is Resilience: The Life-Saving Skill of Story.

Visit her at  www.michelleauerbach.com

Connect with her at https://www.linkedin.com/in/michelleauerbach/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

Index

00:00 Preview & Introduction to Michelle

01:55 How Story Evokes Emotions & Drives Decision Making

08:20 What Makes Stories Work - The Three Part Structure

15:10 Stories Primes You for  Decisions

17:45  Stories Build a Desired Organizational Culture of Psychological Safety 

22:30 Stories Help Business Bottomline & Build Resilience

28:50 Science Fiction Story & Innovation

30:40 Meme or Social Media Story Telling

32:20 Personal Stories - Telling Stories to Oneself & Our Superpowers

41:33  What Can We Learn from Great Storytellers - Luminous Detail, Building Tension & Creating Connection

43:35 Stories Critical for Capturing Attention

45:00 Talent Show by Michelle

46:15  Rapid Fire - Personally Speaking with Michelle

47:50 Connecting with Michelle

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

#storytellingforbusiness #storytellinginmarketing #organizationalchange #brandstorytelling #contentmarketing #brandstorytellingstrategy #Attentioncapture #culturalchange  #drivechange #captureattention #marketingpodcast #storytelling #Organisationalchange #Michelleauerbach  #decisionmaking

What is hype? What it is not? Why is it so mis-understood? What about us humans, makes us so susceptible to ‘hype’? 

What are some of the hype strategies from the The Hype Handbook ? Any examples of brands or business that have built in hype as an integral part of their marketing? 

What is common between hype generation and marketing; and how are these two different? 

What is it that Oprah, Tim Ferris, Kim Kardarshan instinctively know, that marketers can learn from? 

Michael answers the above & more questions as he talks about how he uses hype to 'make idea-driven businesses famous'. Michael F. Schein is the Head Hype Artist at  MicroFame Media. His explains some of the principles from his book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.

Please visit his company at  : MicroFameMedia.com

Connect with him on Linkedin  : linkedin.com/in/michaelfrancisschein

Checkout his book : https://www.amazon.in/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013X

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

Index

00:00 Preview & Introduction to Michael

02:32 What is Hype, What it is Not

06:00 The Human Need for Hype - Give Babies Their Milk Before You Give Them Meat

10:10 Elon Musk - The Hype Artist

13:45  Make War, Not Love - Hype Strategies for Marketing & Brands - Case Studies of Basecamp & Apple

26:50 Prayers, Spells & Symbols Hype Strategy

33:33 How Marketing is Not Hype & Hype is Not Marketing

38:21 Case Study -Tim Ferris & Four Hour Work Week

42:00 Theatre & Drama Hype Strategy   - Example of Amway

49:04  Cult Leaders & Their X Factor - Hype Factors

53:13 Rapid Fire - Personally Speaking with Michael

56:40 Connecting with Michael

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

#hypemarketing #hypeculture #hypehandbook #hypemeaning #contentmarketing #contentmarketingstrategy #basecamp #Amwaymarketingstrategy #propogandaandculture #hypeinnovation #propogandatechniques  #Hypestrategy #Hypemarketingstrategy #marketingpodcast #attention

How is the creator economy evolving? What are the top trends about the creator economy to watch out  for marketers, advertisers ?

 How does your company Rainshine develop new ways for creators to engage with audiences ? 

How will  the verticals of the decentralized creator economy become  mainstream and mature.  And the verticals of the traditional creator economy like Netflix, YouTube etc  soon take a backseat? Please explain

 How will blockchain and NFTs contribute to this decentralized creator economy 

How are you  attracting talent to  like creators  to your platform and building  it at scale ?

Harjit answers the above questions as he explains the fast changing landscape of the creators economy. Harjit Singh is the Head of Corporate Partnerships at Rainshine Global Inc. Rainshine Global is a leading entertainment company that natures, creates and develops content studios that create fabulous content aimed at audiences worldwide and build sustainable businesses.

Please connect with him on Linkedin https://www.linkedin.com/in/harjits/

Please email him at harjit.singh@rainshine.com

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

Index

00:00 Introduction to Harjit Singh

01:05 Creator Economy Evolution & Trends

03:41 Media 3.0, Rainshine as a B2B Platform

08:05 Brands Collaborating with Creators

09:50 Decentralized Creator Economy

12:45 Role of Blockchain & NFTs in Media 3.0

16:05 Evolving Revenue Models for Creators

17:05 Metaverse & the Creator Economy

21:15 Empowering Creators at Scale

24:18 Rapid Fire -Personally Speaking with Harjit

25:44 Connect with Harjit Speaking

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

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#creatoreconomy #Creatoreconomyweb3 #Decentralizedcreatoreconomy #Creatorcommunity #Globalentertainment #Futureofmedia #Digitalentertainment #Creatorecosystem #web3 # media3 #creatorfirst  #contentcreator #creatorbrandbuilding #Creatorsmetaverse #creatoreconomyyoutube #rainshineglobal

What’s the biggest challenge with public speaking? What should we start practicing tomorrow for public speaking?

What daily exercises can we use to practice communication?How can we present better, online or in groups ?

As a content creator, what are some key principles you followed to grow your channel? What can marketers learn from these principles for brand building/ brand engagement?

Could you do some crystal ball gazing and share some emerging trends with our audiences in content creation, influencer marketing, public speaking?

Brenden answers the above questions and many more as he conducts a masterclass on public speaking & shares his experience on growing his channel MasterTalk. Brenden  Kumarasamy  is a 'Public Speaking Coach'. He is  Founder & President-MasterTalk.ca. He helps ambitious executives & coaches become TOP 1% communicators in their industries. 

Please visit his Youtube Channel https://www.youtube.com/c/MasterTalks

Email him at kumarasamy.brenden@gmail.com

Connect with him on Linkedin  linkedin.com/in/brendenkumarasamy

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

Index

00:00 Introduction & Preview to Brenden Kumarasamy

02:37 MasterTalk - Journey as a Content Creator on Public Speaking

03:52 Building a Personal Brand & Youtube Channel 

13:30 Challenges of  Public Speaking & How to Overcome Them

18:58 Easy 3s - Tips for Better Public Speaking

21:44 How to Improve Online Presentations on Zoom etc.

24:30 Tips for Better Group Presentations

29:35 Emerging Trends in Content Creation, Influencer Marketing, Public Speaking

32:55 Talent Show - Butter Chicken Extempore

35:05 Rapid Fire - Personally Speaking with Brenden Kumarasamy

36:37 Connecting with Brenden

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

#publicspeakingskills #publicspeakingtips #communicationskillstraining #contentcreationtips #presentationskills #Brendenkumarasamy #mastertalk #publicspeakingtechniques #personalbrand #communicationskills #publicspeakingcoach #contentcreationstrategy  #contentcreator #publicspeakinganxiety #publicspeakingadvice

What are the changing paradigms of building brands over last two decades?

How can brands influence the narrative & drive conversations  in today's world ?

How do the marketing & advertising campaigns of today differ from 360 degree campaigns of yesterday ?

How has the role of brand strategic planning  evolved in today's world?

Neeraj answers the above questions and many more, as he lays down the agenda for building brands in today's digital world. Neeraj Bassi is a strategic marketing advisor with 25 years of experience. He has been a brand strategy leader, and has been part of  top advertising (Ogilvy, JWT & McCann) & market research (TNS, NFO, IMRB) networks .  Till recently he was the Group Chief Strategy Officer of Havas Group, India.  He is a MICA graduate. 

Email him at neerajbassi @gmail.com

Connect with him on Linkedin linkedin.com/in/neeraj-bassi-438620a

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

Index 

00:00 Preview & Introduction to Neeraj

03:26  The Brand Idea Paradigm

08:33 The Brand Ideal or Purpose Paradigm 

14:06 The Brand Interaction or Conversation Paradigm

25:25 How can Brands Influence Narrative

35:05 Brand Campaigns of Today vs Yesterday

44:17 Challenge for Brand Strategic Planning in Today's World

47:52  Personally Speaking with Neeraj - Rapid Fire

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

#brandideal #brandinteraction #brandconversations #customerengagement #brandpurpose #integratedcommunicationcampaigns #brandingstrategy #marketingcampaigns #digitalbranding #Campaignplanning #Digitalbrandbuilding #branding101 #brandmanagement #brandstrategyprocess #brandvision

How should marketers use Semiotics to achieve consumer insight for brand growth ? 

How to use  Semiotics in Retail to boost sales ?

How to use the Semiotic Process - Bottom-up Semiotics vs Top-down Semiotics  Approach ?

What are the top three future trends using Semiotics Analysis ?

What are the five emerging codes post pandemic ?

Dr Rachel answers the above questions and many more as she takes us into the fascinating world of semiotics, when applied to marketing & business.  Dr Rachel Lawes is a social psychologist specializing in the interface between individuals and consumer culture. 

Dr Rachel Lawes is the author of two ground-breaking books on the business applications of semiotics -  ‘Using Semiotics in Marketing’ (2020)  &  ‘Using Semiotics in Retail’ (2022) . The books are  available worldwide from Amazon and Kogan Page.

Dr Rachel’s has spent most of the last 20 years supplying semiotics to brand owners and marketers around the globe. She is a prolific writer and a familiar, trusted expert in the global semiotics community. Rachel is a Fellow of the Market Research Society.

Please visit her  website at https://lawes-consulting.co.uk/

Please connect with her on Linkedin https://www.linkedin.com/in/rachellawes/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

Index

00:00 Introduction & Preview to Rachel

02:24 How Semiotics Can Help in Marketing- Jam Store

11:45 The Method & Process of Semiotics - Unilever Example

15:15 Semiotics in Retail - Top Three Insights to Engage Shoppers

19:55 Allowing the Shopping to Support the Experience - Natural History Museum, London

22:40 The Future of Malls - An Arena for Self Improvement

25:20 Bottom Up & Top Down Semiotics Process

34:00 Application of Semiotics to Future - Top Two Trends - Attention Economy, Creator Economy

39:36 Five Emerging Codes in Post Pandemic World 

44:45 Case for Semiotics for Marketers

48:58 Rapid Fire - Personally Speaking with Rachel 

52:41 Connect with Rachel

Follow Jagged with Jasravee on Social Media

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

What motivated you to start busting consumer psychology myths? Why do you think it's so important? 

What are the consumer psychology  myths and how did you bust the following myths?

Consumer psychology is changing rapidly 

Shoppers don't think !

Consumers' attention spans are shorter than those of goldfish!

We can accurately identify consumers' emotional states by scanning their faces

Chris talks about in detail about the above & other myths as he shares his experience of customer psychology. Chris Gray is the Founder & CEO of 'The Buycologist' . Chris has extensive consumer behavior and retail strategy expertise. For more than two decades, he has empowered brands and retailers to engage more effectively with target shoppers to solve business challenges, identify opportunities for growth, and create compelling customer experiences. 

Please visit him at www.thebuycologist.com

Email him at chris.gray@thebuycologist.com

Connect with him at https://www.linkedin.com/in/drchris/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

Index

00:00 Preview & Introduction to Chris

02:20 Ever changing Nature of Consumer Psychology

05:24 The Need to Bust Consumer Myths

07:21 Myth 1 - Consumers are changing, everything is different

14:50 Myth 2 - Insights have to be fresh & new

17:58 Myth 3 - Shopper's Don't Think

27:53 Myth 4 - Consumer Attention Spans Are Less Than Goldfish

36:17 Myth 5  - Identify consumers' emotional states by scanning their faces

42:10 Talent Show by Chris

43:35 Rapid Fire - Personally Speaking with Chris

48:00 Connecting with Chris

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

#consumerscience #consumerinsight #consumermotivation #customerattention #consumerbehaviour #consumerculture #marketingpsychology #customerbehaviour #customerinsight #consumerattitude #customerunderstanding #marketing101 #consumerattitude #Consumermotivation #consumertrends

What is most critical for creators & D2C brands to succeed? 

How to launch a supplement brand in 2022 ?

How to launch a D2C e-commerce brand & leverage Amazon ? 

Tomer Hen answers the above questions as he talks about energizing entrepreneurs & powering D2C brands . Tomer Hen is the Founder & CEO, Mobco Media &  SIIZ. Tomer Hen is a serial entrepreneur with over a decade of experience in the Digital Marketing industry. During this time, he founded the first mobile marketing school in Israel, created the first Israeli Mobile Marketing Summit, and has spearheaded notable campaigns with leading fortune 500 brands, including Amazon, Audible, and Mastercard. 

Please connect with Tomer at Linkedin https://www.linkedin.com/in/tomer-hen/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

0:00 Preview & Introduction to Tomer 

2:02 Key Success Factors for Building a Brand for Creators, Startups 

5:18 Launching a Nutrition Supplement Brand - SIIZ 

13:24 Relevance of Nutrition Brand for Entreprenuers 

22:12 D2C Brand Strategy & Role of Amazon 

26:09 Rapid Fire -Personally Speaking with Tomer 

27:30 Connecting with Tomer

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

What is A/B testing & what are some use cases from your work experience ?

What are the cultural barriers and why do most companies struggle to scale their A/B testing programs ?

What are the best practices of A/B testing & how to build business experiments that get maximum impact ?

What is the role of qualitative user research in helping improve A/B Testing programs?

Oliver Palmer answers the above questions & many more. Oliver Palmer, is an Experimentation Practitioner and a Conversion Rate Optimisation Consultant.Oliver works with organisations to demystify experimentation and the MarTech stack and better understand how to integrate with the bigger organisational picture.

Oliver's Website - https://www.oliverpalmer.com/

Oliver on Linkedin - https://www.linkedin.com/in/ollee/

Oliver on Twitter - https://twitter.com/ollee

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at jasravee@theadiva.com

Index

00:00 Preview & Introduction to Oliver

02:50 Introduction to A/B testing & Use Cases

15:07 Cultural Barriers & Why Companies Struggle with A/B Testing

18:45 Three Imperatives for A/B testing

25:00 Use Case of A/B Testing - Risk Mitigation for UK Telco Group

29:20 Qualitative User Research In Data-Driven Experimentation

32:45 Rapid Fire - Personally Speaking with Oliver

36:31 Connect with Oliver

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.

Website : https://jasravee.com/

#martechstack #abtesting #conversionoptimization #martechtools #conversionrateoptimisation #conversionrateoptimization #datadrivenmarketing #datadriventesting #marketingtechnology #landingpageoptimization

#conversionoptimizationstrategy #websiteconversionoptimization #internetmarketing #abtestingcasestudy #marketing101

How Wakefit ,a D2C Brand, was built from scratch  primarily using content marketing ?

How are unicorns  like Byju's  &  Tata 1mg  being built as long-lasting brands of tomorrow ?

What is business model of  Spring Capital to position itself as a  skin-in-the-game marketing consulting firm ?

Arun answers the above questions and more as he talks about case studies of building unicorn startup brands, and making the brand a 'moat'. Arun Iyer is a Founder and Creative Partner at Spring Marketing Capital. In his previous avatar he was the Chairman & Chief Creative Officer at Lowe Lintas India. 

Please connect with Arun on Linkedin https://www.linkedin.com/in/arun-iyer-1b155312

Email Arun at aruniyer@springmarketingcapital.com

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

00:00 Preview & Introduction to Arun

02:29 Spring Capital Business Model 

06:32 Building Enduring Brands

10:19 Wakefit Case Study - Building Unicorn Brands

27:18 Byju's Case Study - Building Unicorn Brands

38:04 Tata 1mg Caselet

40:54 Rapid Fire - Personally Speaking with Arun

43:21 Connecting with Arun Iyer

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

Follow Jagged with Jasravee on Social Media

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Youtube Page : https://www.youtube.com/c/jaggedwithjasravee

Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

#wakefitmarketing #startupmarketing #Indianstartups #tata1mg #digitalmarketing #marketing101 #wakefitmattress #indianunicornstartups #d2brands #byju #byjus #startupmarketingstrategy #startupmarketingplan #startupbrandpositioning #byjusbranding

What is the science of 'cool .? How would you use these principles to ‘design cool’ for a client ? 

At On Your Feet, you've been asking your clients at Nike, Intel, P&G, about what their people’s biggest current and future needs are. What are the six major themes that have arisen?  

What is the  science behind some of one’s best known and most beloved stories ? 

Troy talks about the above questions and many more as he takes you on an inspirational journey to understand what makes something 'cool' or makes a story tick.  Troy Campbell is Chief Scientist at On Your Feet.  He is also a Founder at Scientific Mind, Artistic Heart.

Visit Troy's Website at https://www.troy-campbell.com/

Connect or Follow him on Linkedin https://www.linkedin.com/in/troy-campbell-5a813811/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

00:00 Introduction to Try & Preview

02:41 Scientific Mind, Artistic Heart

07:38 The Science of 'Cool'

22:54 People's Biggest Current & Future Needs 

27:39 The Science of Story

43:54 Talent Show -  'Jagged Edge' Song by Troy

42:46 Rapid Fire- Personally Speaking with Troy

48:21 Connect with Troy 

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

#brandstorytelling #coolbrands #Innovativebrands #innovation #creativebrands #branding #troycampbell #brandstorytellingstrategy #storytellingmarketing #neuroscience #consumerscience #neuromarketing  #storytellingforbusiness #storytellinginmarketing #whatiscool

Why companies should invest in brand storytelling and how to do it right ?

How to overcome the cultural and organizational obstacles to doing content marketing well?

Half the money  spent on content may be wastes . How does one change that ?

What are the  content marketing metrics that really matter ?

Ben answers the above question and many more & teaches marketers what they can learn from journalists. Ben Worthen is CEO of Message Lab, an award-winning agency that combines journalism, data and design to craft content and create experiences that get real results. 

Ben developed his storytelling and investigative savvy working as a journalist for 13 years, winning many national awards for news and feature writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. Current and former clients of Message Lab include Facebook, Google, GoDaddy, ServiceNow, Elastic, and Silicon Valley Bank.

Connect with Ben on Linkedin : https://www.linkedin.com/in/benworthen/

Visit Message Lab  : https://messagelab.com/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

00:00 Preview & Introduction to Ben Worthen

02:20 Anti-Advertising, Engaging with Ideas, Not With Products

18:33 Case Studies of Creating Engagement with Ideas

22:44 How Engagement Translates into CTA

24:52 Organizational Challenges to Content Marketing

31:07 Brand Marketing Campaign v& Content Marketing

33:41 Creating an Editorial Sub-Brand - Helping Humans

38:55 Human Stories - Digging Deeper vs Analyzing Data

44:33 Rapid Fire - Personally Speaking with Ben Worthen

47:35 Talent Show -Singing while Gargling

48:20 Connect with Ben

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

#contentstrategy #Contentmarketingstrategy #contentmarketing  #contentmarketingtips #contentcreation #contentcreationstrategy #benworthen #messagelab #websitecontent #websitecontentideas #contentmarketing101 #websitecontentstrategy #contentwriting #marketingcontent #brandcontentcreation

When & Why we should use Ethnography to Understand Consumers ?

What were the insights from the study of anthropological approach to understand how humans are using intelligent mobility technologies like autonomous vehicles ?

Why you need an ethnographic approach to understand the intersection of technology & cultural design ?

Why understanding cyborgs is essential to understanding humans?

Felicity answers the above questions and more, as she conducts a masterclass on application of ethnography for behavioural research.

Dr Felicity Heathcote-Márcz is the Head of Behavioural Research at CDS, UK. Felicity has led and carried out behavioural research projects for large public and private sector clients utilizing ethnographic research methods along with other mixed methods approaches to achieve operational and customer-focused findings and results.

Connect with her on Linkedin https://www.linkedin.com/in/felicityheathcotemarcz/

Connect with her on Twitter - https://twitter.com/sharpsister

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at jasravee@theadiva.com

00:00 Preview & Introduction to Dr Felicity Heathcote-Márcz

03:30 Why & When to Use Ethnographic Research ?

12:43 Ethnography Peeking, Time Needed for Studies

17:52 Ethnography for Early Predictor of Change

21:45 Insights from Atkins UK Mobility as a Service Study

25:50 Understanding Technology & Cultural Design

31:33 Are we all Cyborgs?

36:56 Monsters, Super Heroes esp. Wonder Woman

42:37 Rapid Fire - Personally Speaking with Felicity

45:48 Talent Show

46:48 Connect with Felicity

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.

Website : https://jasravee.com/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at jasravee@theadiva.com

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.

Website : https://jasravee.com/

#ethnographyresearch #marketresearch #ethnographicresearcher #qualitativeresearch #Ethnographyqualitativeresearch #ethnographicresearchdesign #Behaviouralresearch #context #whatisethnographicresearch #culturaldesign #Immersivemethodology #marketing #Immersiveresearch #Observationsinresearch #cyborgs

What is Marketing 4.0 in action ? How traditional models lie broken, and the new models remain either undefined or are in a state of perpetual flux? 

What is your approach to Digital Transformation ?

Can you share case study on digital marketing & transformation from your work at Entropia with top company. in the APAC market helping create demand and design their customer experience ?

 Can you share a case study of how you have mentored  successful unicorns in South-East Asia?

Prashant Kumar or PK, answers the above questions and more as he talks about the disruption brought about by data and technology that has created a wide chasm between marketing strategy and what really works in the marketplace.Prashant Kumar is the Founder & Senior Partner at Entropia - part of Accenture Interactive.

Connect with PK on Linkedin  - https://www.linkedin.com/in/prashantkumar2006/

Email PK at  hereispk@yahoo.com

Check out his book on Amazon

https://www.amazon.in/Made-Future-Story-Marketing-Content/dp/0670096245

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

Follow Jagged with Jasravee on Social Media

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Podcast Page : https://anchor.fm/jagged-with-jasravee

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

SEO works better than Facebook ads & it's easier. How ?

How do I make sure that buyers find my business & not my competition when searching online?

How do I rank for a keyword?

How do I nurture an audience using my blogpost until they are ready to buy  ? 

How do I write content my audience wants to read that the search engine still likes?

Rachel answers the above questions & more as she talks about the  Search Engine Optimization Fundamentals & Strategies . Rachel Lindteigen is an SEO & Content Marketing Expert. Rachel is  President and Founder of  Etched Marketing. 

Connect with Rachel :  https://www.linkedin.com/in/rachel-lindteigen/

Rachel's Website : https://www.etchedmarketing.com/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

00:00 Preview & Introduction to Rachel

03:28 What is SEO & How it Helps Businesses

05:01 SEO is a Revenue Generating Machine

08:46 Why SEO is Far Better than Facebook Ads

12:43 How to Get Ranked Higher on a Keyword

18:51 Role of SEO Across the Sales Funnel

24:26 How to Write a Blog that People Read

28:15 Blogging Content Strategy

29:50 Getting Topic Ideas, Google Suggested Search

32:13 Best SEO Tools, Keyword Research Tools

35:00 SEO Trends -Quality Content, Video & Audio on Website

36:29 Rapid Fire with Rachel - Personally Speaking

39:43 Connect with Rachel

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Podcast Page : https://anchor.fm/jagged-with-jasravee

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

#SEOTips #seostrategy   #seotutorial #SEOtools #SEOexpert #SEORankingFactors #seokeywords #searchvolume #SEOContentWriting

#SEOTechniques #SEOGoogle #SEORanking #SEOBestPractices #keywordsresearch #seokeywords

How does the brain work ? The analogy of Elephant & Rider

What are nudges, and why the default option  works ?

How does partitioning work & how does putting in blocks create a new decision ?

Why marketers should evaluate  the hot, cold empathy gap in the way that consumers make decisions? 

Why marketers should be thoughtful about a behaviour change challenge ?

How to apply the concept of framing to design messages differently ?

How to apply the concept of anchoring to marketing - pricing, promotions etc ? 

Melina answers the above questions as she advises marketers & businessmen to be thoughtful .Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business, has downloads in over 160 countries. Melina worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. She is the author of  a book "“What Your Customer Wants and Can’t Tell You". 

Visit Melina's Website at https://thebrainybusiness.com/

Connect with Melina on Linkedin  https://www.linkedin.com/in/melinapalmer/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at jasravee@theadiva.com

The Podcast Index

0:00 Preview & Introduction to Melina

3:30 How does the Brain Work - Elephant Rider Analogy

7:04 The Concept of Nudges; Why Default Works

11:11 The Brain as a Smartphone

14:51 The Concept of Partitioning 

17:23  Hot, Cold Empathy Gap in Decision Making

20:27 Marketers Should Be Thoughtful About Behaviour Change

23:55  Applying Behaviour Science esp. to  Market Research

32:43 Concept of Framing & Designing Messages Differently

36:25 Concept of Anchoring & Relativity applied to Pricing, Promotions

40:32 Brand is a Memory & Story Telling

43:30 Rapid Fire - Personally Speaking with Melina

48:45 Connecting with Melina

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

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