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Groundbreaking

Groundbreaking

By Jake Brewer

Groundbreaking follows singer/songwriter and artist manager Jake Brewer as he interviews today's youngest creators across the music industry building their own stories. Join Jake and FRNDLY for new episodes every Tuesday with a new season in 2023. For more from FRNDLY, visit frndlymedia.com. Contact the show by emailing jake@frndlymedia.com and following us: @frndlymedia.
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Episode 5 - Candice Peterkin, She is Art

GroundbreakingJul 28, 2020

00:00
58:29
Can Creative Honesty Exist in Business? with Jillian Dawn
Dec 12, 202301:13:32
Building the NYC Indie Scene with Danny Ross
Sep 19, 202359:46
Can We Trust Record Labels? with Bucky Driedger
Sep 12, 202349:49
How Do We Build Trust in the Music Industry? with Claire Sojka
Sep 05, 202346:38
Are Curators the Secret Behind a Hit Song? with Sam Weisband
Aug 29, 202349:01
What Does it Take to Tour Manage? with Peter Fox
Aug 22, 202347:29
What Makes a Good Songwriter? with Tamara Laurel
Aug 15, 202352:51
Playlisting the Future of Music with Kasey Gelsomino (Kaseys Playlist)
Aug 08, 202348:42
The Value of Community and How We Find It with Lindsey Lerner
Aug 01, 202301:07:21
Season Three Trailer
Jul 25, 202301:08
Episode 31 - Ama Appiah, FRNDLY Fest Marketing Director
Jun 22, 202101:05:01
Episode 30 - Tony Shu, Breaktime
Jun 15, 202152:02
Episode 29 - Bea Reyes, Content Creator

Episode 29 - Bea Reyes, Content Creator

Meet Bea Reyes, a content creator and singer elevating her voice through elevating the voices of others. Through working with local businesses, she's accumulate a following of thousands while preaching positivity, creativity, and the pursuit of passion. In this episode, Jake and her chat all things self awareness and how influencership is often influenced by your own story. For more, follow Bea @heybeareyes on Instagram.

Continue supporting Groundbreaking by subscribing to the podcast and leaving a review. Want more from FRNDLY? Check out what we're up to by visiting us at frndlymedia.com and following @frndlymedia on all platforms. You can also follow Jake at @jacobwittenberg. Know somebody we should interview or have a thought you'd like to share? Contact the show by emailing jake@frndlymedia.com.

Jun 08, 202159:34
Episode 28 - Gilanares, Singer/Songwriter
Apr 06, 202101:01:10
Episode 27 - Neelu Mohaghegh, Channel Sounds
Mar 30, 202155:30
Episode 26 - Lauren Stikeleather, Poet/Author
Mar 23, 202149:32
Episode 25 - Fiona Tran, FT The Label

Episode 25 - Fiona Tran, FT The Label

Meet Fiona Tran, San Francisco-based blogger and recent founder of FT the Label, a new clothing brand launching this week. Jake and Fiona reconnect over their entrepreneurial ambitions and discuss branding 101, the early stages of idea development, work/life balance, and how we can stay healthy while still giving things our all. FT the Label launches March 19 at ftthelabel.com. Follow @ftthelabel and @fionafkntran to continue following Fiona's journey.

Continue supporting Groundbreaking by subscribing to the podcast and leaving a review. Want more from FRNDLY? Check out what we're up to by visiting us at frndlymedia.com and following @frndlymedia on all platforms. You can also follow Jake at @jacobwittenberg. Know somebody we should interview or have a thought you'd like to share? Contact the show by emailing jake@frndlymedia.com.

Mar 16, 202154:22
Episode 24 - Armand Manoukian and Carter Farnsworth, Podcast Hosts
Mar 09, 202101:02:15
Episode 23 - Gigi Robinson, Content Creator

Episode 23 - Gigi Robinson, Content Creator

Meet Gigi Robinson, the in-high-demand and billboard-featured influencer re-defining modern digital creativity through social advocacy and powerful style integration that has attracted hundreds of thousands across social media. Today, Gigi joins Jake to discuss performative activism and how to authentically advocate in the digital space, her creative journey, college graduation, and how to stay motivated. Follow Gigi at @itsgigirobinson and by visiting gigirobinson.com.

Continue supporting Groundbreaking by subscribing to the podcast and leaving a review. Want more from FRNDLY? Check out what we're up to by visiting us at frndlymedia.com and following @frndlymedia on all platforms. You can also follow Jake at @jacobwittenberg. Know somebody we should interview or have a thought you'd like to share? Contact the show by emailing jake@frndlymedia.com.

Mar 02, 202101:06:24
Episode 22 - Eaglin, Musicians

Episode 22 - Eaglin, Musicians

Meet Bailee and Kenzie Eaglin, the sister-duo from Denton, Texas, making an ambitious and powerful first impression with “Vanilla,” a rock/pop summer anthem that deserves to be on repeat. They join Jake to discuss how making music has changed their relationship, how they’ve brought personal elements into their craft, and their approach to a musical first impression. Continue following Eaglin at @eaglinmusic and streaming “Vanilla” right now on all platforms.


Continue supporting Groundbreaking by subscribing to the podcast and leaving a review. Want more from FRNDLY? Check out what we're up to by visiting us at frndlymedia.com and following @frndlymedia on all platforms. You can also follow Jake at @jacobwittenberg. Know somebody we should interview or have a thought you'd like to share? Contact the show by emailing jake@frndlymedia.com.

Feb 23, 202152:22
Episode 21 - Eliot Lee, Director

Episode 21 - Eliot Lee, Director

Meet Eliot Lee, the LA-based up-and-coming music video director helping launch the careers of tomorrow's chart-topping artists. In today's episode, Jake and Eliot talk about variations across film media, how TikTok is not only revolutionizing the industry for artists, and how to handle imposter syndrome when things start working out. Continue following Eliot's work by following @imeliot on Instagram.

Continue supporting Groundbreaking by subscribing to the podcast and leaving a review. Want more from FRNDLY? Check out what we're up to by visiting us at frndlymedia.com and following @frndlymedia on all platforms. You can also follow Jake at @jacobwittenberg. Know somebody we should interview or have a thought you'd like to share? Contact the show by emailing jake@frndlymedia.com.

Feb 16, 202101:07:22
Episode 20 - Maddie Stephenson, Singer/Songwriter/Composer

Episode 20 - Maddie Stephenson, Singer/Songwriter/Composer

Meet Maddie Stephenson, the Chicago native and now Boston-based singer, songwriter, AND composer with a meticulous but ambitious approach through musical storytelling. In today’s episode, Jake and Maddie discuss the realities of being a young artist, how music fans can dissolve barriers to entry in the music industry, re-imagining the artistic path, and recognizing how creators are influenced. Continue following Maddie at @madddiestephenson and by streaming "In My Head," and watching the new video.

Continue supporting Groundbreaking by subscribing to the podcast and leaving a review. Want more from FRNDLY? Check out what we're up to by visiting us at frndlymedia.com and following @frndlymedia on all platforms. You can also follow Jake at @jacobwittenberg. Know somebody we should interview or have a thought you'd like to share? Contact the show by emailing jake@frndlymedia.com.

Feb 09, 202155:15
Episode 19 - Cassie Wilson, Half/Access
Feb 02, 202159:03
Groundbreaking Season 2 Trailer

Groundbreaking Season 2 Trailer

Groundbreaking is back with more creators and more stories curated just for you. The FRNDLY original podcast brings you the creatives redefining what it means to create, and introducing you to the leaders of tomorrow, today. Be sure to subscribe to the podcast, and follow us @FRNDLYmedia, for all the latest and new episodes every Tuesday, beginning February 2, 2021.

Jan 19, 202101:28
Episode 18 - Josee Matela, Matelamade, and Jacob Wittenberg, FRNDLY

Episode 18 - Josee Matela, Matelamade, and Jacob Wittenberg, FRNDLY

In the season finale, Jake calls his friend Josee Matela, Founder of First Gen Graduates and Matelamade, to discuss what motivates them, reflect on their friendship, and explain the foundations of both FRNDLY and Josee's projects. Jake also shares highlights from the season, and what brought him to create the show to inspire others. You can follow Josee at @joseematela and @matelamade.

Continue supporting Groundbreaking by subscribing to the podcast and leaving a review. Want more from FRNDLY? Check out what we're up to by visiting us at frndlymedia.com and following @frndlymedia on all platforms. You can also follow Jake at @jacobwittenberg. Know somebody we should interview or have a thought you'd like to share? Contact the show by emailing jake@frndlymedia.com.

Oct 27, 202046:55
Episode 17 - Elise Cortes, leche

Episode 17 - Elise Cortes, leche

Meet Elise Cortes, founder of Leche, an all-new, culturally-inspired clothing brand built by the college senior from home, to be shipped to yours. In today’s episode we chat about connecting with your roots, finding your path, and recognizing that right place, right time may just be right now. If you want to continue following Elise’s journey, check them out on Instagram @loveleche for the latest drops and a bit more on what Elise and the brand are up to.

Continue supporting Groundbreaking by subscribing to the podcast and leaving a review. Want more from FRNDLY? Check out what we're up to by visiting us at frndlymedia.com and following @frndlymedia on all platforms. You can also follow Jake at @jacobwittenberg. Know somebody we should interview or have a thought you'd like to share? Contact the show by emailing jake@frndlymedia.com.

Oct 20, 202052:04
Episode 16 - Tinah Ogalo, In Your Twentys

Episode 16 - Tinah Ogalo, In Your Twentys

Meet Tinah Ogalo, Host of In Your Twentys, the podcast that removes all filters and dives deep into the topics, struggles, and realities that haunt, build, and give our 20s meaning. Tinah's new show features guests of all kinds, and in a superstar podcast crossover episode, she joins the show to discuss building a digital platform, what starting a show is like, and answers all the questions you didn't know everyone was asking. Connect with Tinah at @tinah.ogalo and @inyourtwentys. Stream the podcast on your favorite platform by searching for "In Your Twentys."

Continue supporting Groundbreaking by subscribing to the podcast and leaving a review. Want more from FRNDLY? Check out what we're up to by visiting us at frndlymedia.com and following @frndlymedia on all platforms. You can also follow Jake at @jacobwittenberg. Know somebody we should interview or have a thought you'd like to share? Contact the show by emailing jake@frndlymedia.com.

Oct 13, 202057:20
Episode 15 - Raquel Phillips, Qatch
Oct 06, 202056:42
Episode 14 - Sarah Ganzenmuller, Ripplfect
Sep 29, 202001:01:05
Episode 13 - Ashley Olafsen, Visionaria Consulting
Sep 22, 202054:15
Episode 12 - Bella Lam, Coconut Whisk

Episode 12 - Bella Lam, Coconut Whisk

Meet Bella Lam, creator, blogger, and founder of @coconutwhisk, the first coconut sugar-based, 100% vegan, nut-free, and gluten-free baking mix for all to enjoy. Originally a dream that began in her college apartment, the brand is now soaring and flying off shelves across the nation. Every mix purchased comes with a promise of donating another meal to fight food insecurity. In today's episode, we talk to Bella about overcoming fear, recognizing a sustainable opportunity in your work, and how to make people fall in love with your brand as much as you have. Keep up with Bella and Coconut Whisk by following @coconutwhisk and visiting them at coconutwhisk.com.

Continue supporting Groundbreaking by subscribing to the podcast and leaving a review. Want more from FRNDLY? Check out what we're up to by visiting us at frndlymedia.com and following @frndlymedia on all platforms. You can also follow Jake at @jacobwittenberg. Know somebody we should interview or have a thought you'd like to share? Contact the show by emailing jake@frndlymedia.com.

Sep 15, 202001:00:44
Episode 11 - Parsa Shahidi, Pangissimo
Sep 08, 202059:24
Episode 10 - Christina Snow, Heart and Social
Sep 01, 202053:28
Episode 9 - Katie Diasti, Viv for Your V
Aug 25, 202053:28
Episode 8 - Vanessa Zielinski, Class of 2020 Agency
Aug 18, 202001:07:39
Episode 7 - Chris Sumlin, Author & TV Writer
Aug 11, 202058:29
Episode 6 - Rachel Leiner, Rachel Leiner Photo
Aug 04, 202054:40
Episode 5 - Candice Peterkin, She is Art
Jul 28, 202058:29
Episode 4 - Ezla Lewis, Palacose
Jul 21, 202050:58
Episode 3 - Nia Chantal, NC Magazine and the Femme Creative
Jul 14, 202059:33
Episode 2 - Jacob Zander, Footsouls
Jul 07, 202001:02:16
Episode 1 - Sarah Greisdorf, Holdette
Jul 07, 202055:24
Groundbreaking Trailer

Groundbreaking Trailer

FRNDLY presents Groundbreaking, an original podcast hosted by Jake Brewer that dives into the world of young entrepreneurship through unique profiles and interviews with today's youngest creators... and tomorrow's brightest leaders.

Jul 01, 202001:56