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The Bootstrap MBA

The Bootstrap MBA

By Jakob Greenfeld

In this show I document my journey to an independent MBA-type education focussed on building bootstrapped businesses. Over the course of the next 12 month I will try to learn everything I can about ideation, software development, and marketing and then I will apply what I've learned by launching a new product each month.
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Episode 4: The Grand Unified Theory of Product Ideation and My Second Product Launch

The Bootstrap MBAOct 15, 2020

00:00
47:08
Episode 10: A conversation with Amaan Sayed about learning, risks, and relationships

Episode 10: A conversation with Amaan Sayed about learning, risks, and relationships

Amaan reached out to me on Twitter since he wanted to learn more about my Bootstrap MBA experiment and we ended up talking about a wide range of topics.


Feb 09, 202155:42
Episode 9: Keevin O'Rourke teaches me how to grow a newsletter

Episode 9: Keevin O'Rourke teaches me how to grow a newsletter

<ul>
<li>Keevin launched
Brainstorm.io on November 5 and already gained 3,359 subscribers in just one month.</li>
<li>Keevin discussed two things about the process of how he made his previous newsletter successful: 1) be conscious of where you put your stuff out. 2) Think about what you really like to write about.</li>
<li>To increase the value proposition; 1) make readers/clients feel that it's an investment rather than entertainment. 2) make sure that the information you're giving out is hard to find and really valuable.</li>
<li>Jakob and Keevin further discuss different platforms that are used to promote your stuff, one example is Reddit.</li>
<li>Promoting yourself on Reddit may be a little bit tricky but it's worth it.</li>
<li>The best thing about creating content on Reddit is that there are other people hat contribute or pitch in ideas or opinions on the topic you choose and can help grow your audience that way.</li>
</ul>
Jan 21, 202153:16
Episode 8: Helen Ryles, the queen of side-projects

Episode 8: Helen Ryles, the queen of side-projects

Helen's Twitter profile

 Her insane side project review which contains links and comments to all projects we talked about.

Nov 30, 202001:13:13
Episode 7: Rob Hope, quitting freelancing and building a portfolio of small projects

Episode 7: Rob Hope, quitting freelancing and building a portfolio of small projects

Rob Hope is a maker from South Africa and the project he's most famous for is a site called One Page Love. But he also recently published a great book titled Landing Page Hot Tips, he has a podcast and curates beautiful emails.

We talk about all the projects he worked on in the past,  why every side project he launched provided lessons for the next and  how all of them helped him to fulfill his dream of quitting freelance.

Nov 12, 202001:32:49
Episode 6: Mubashar Iqbal, the king of side-projects

Episode 6: Mubashar Iqbal, the king of side-projects

I got the chance to talk one of the people I admire the most in the maker world. Mubashar Iqbal ("but you can call me Mubs") is an incredibly prolific maker with decades of experience building things. 

We talk about his process for coming up with product ideas, his experience collaborating with other makers, and the learnings from his past and current projects. 

Resources mentioned:


Nov 03, 202001:32:23
Episode 5: Maker News and Learning From Nathan Latka
Oct 27, 202030:38
Episode 4: The Grand Unified Theory of Product Ideation and My Second Product Launch

Episode 4: The Grand Unified Theory of Product Ideation and My Second Product Launch

I talk about what I learned about product ideation and my "Grand Unified Theory of Product Ideation" that summarizes the ideas of people like Paul Graham, Pieter Levels, Nathan Barry, and Amy Hoy.

Further, I discuss my second project launch: a Product Idea Prompt Generator that I build to make my daily "ideation workout" more effective. 

Oct 15, 202047:08
Episode 3: Maker Reads - My first Product Launch

Episode 3: Maker Reads - My first Product Launch

I talk about the launch of my first project Maker Reads. Also I didn't really plan the launch, it went surprisingly well and the project was able to gather more than 200 votes on ProductHunt and made it into their Newsletter. 

I also discuss my struggles to stick to my plan and how I'm going to adjust it. 

Sep 23, 202040:45
Episode 2: First Steps into the Ruby on Rails World

Episode 2: First Steps into the Ruby on Rails World


A few resources mentioned in the episode:


Aug 19, 202047:02
Episode 1: Introducing the Bootstrap MBA

Episode 1: Introducing the Bootstrap MBA

This is the first episode of the Bootstrap MBA, a podcast by Jakob Greenfeld. In this introductory episode, I summarize what my plan for the next 12 month is, what the bootstrap MBA is all about, how I came up with the idea, my motivation, and how I decided what exactly I want to learn

My focus will be:

  • Ideation: Humble business ideas that have the potential to make $XXX per month and can be validated quickly by a solo-developer.
  • Software Development: Web apps using Ruby on Rails.
  • Marketing: Effective product launches and personal brand building via blogging, podcasting, and Twitter.

The three steps I will focus on for each area are:

  • Acquiring knowledge. Reading books, articles, case studies.
  • Solidifying knowledge. Writing and talking about my learnings.
  • Applying knowledge. Generating business ideas, developing and launching software products, building a personal brand.

Resources mentioned:

  • There's no speed limit by Derek Sivers
  • I'm Launching 12 Startups in 12 Months by Pieter Levels
  • MAKE by Pieter Levels, General Overview
  • The Mom Test by Rob Fitzpatrick, Ideation
  • Generating Product Ideas by Artiom Dashinsky, Ideation
  • The E-Myth Revisited by Michael E. Gerber, Management
  • The Personal MBA by Josh Kaufman, Economics
  • Dotcom Secrets by Russell Brunson, Marketing
  • Ruby on Rails Tutorial by Michael H artl, Software Development
  • The Millionaire Fastlane by MJ deMarco, Mindset
  • Keys to Great Writing by Stephen Wilbers, Marketing

People Mentioned:


“Build your own dreams, or someone else will hire you to build theirs.” ― Farrah Gray

“If you only read the books that everyone else is reading, you can only think what everyone else is thinking.” ― Haruki Murakami

Aug 12, 202047:42