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Morning Marketing Memos

Morning Marketing Memos

By James Green
Morning Marketing Memos is a stream of conscious thoughts as I go on a morning walk, literally rambling physically and verbally.

These bitesize voice notes are loosely based around marketing and social media stuff for any one interested in social media, growing a business, digital marketing tips and advertising psychology
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#16 The Social Dilemma: an honest review from a Social Media Advertising Agency
FROM YOUTUBE: https://youtu.be/irdd80qc27c My honest, unfiltered review of Netflix's new documentary The Social Dilemma 🀳 There were lots of great points made and it bought to life the WHAT and the HOW of social media algorithms and how they work 🧠 But here I wanted to raise some questions on what was ignored and ask is it social media and the platforms that are fully responsible? Or is it a problem more with people, the media and society that needs to be addressed with social media just being the current scapegoat... The focus now should be on solutions, education and prevention to make progress!
23:33
October 19, 2020
#15: The Godfather Offer
"Give them an offer they can't refuse" I see a lot of marketing campaigns that are perfectly well 'structured'. They may have followed all the correct steps, principles and techniques and it all makes logical sense. But they aren't creating enough desire because their offer is πŸ’©! Follow the Godfather's advice and create an AMAZING offer, where your dream target customer CANNOT refuse! Think how to piss off your account and delight your customers. Go above and beyond in delivering value and excitement. Getting someone to transact for the first time is always the hardest... To grow your business you need to make that process as easy as possible. It's all about playing the long game and thinking about each new customers LIFETIME VALUE. Create an incredible offer that creates PR, attention and talkability around your business... (as well as stopping people from scrolling on their newsfeed!)
04:21
September 21, 2020
#14: Rest , Reset & Taking Risks
Back (just in time) from a break in Portugal. A quick-fire episode with 3 key takeaways... 1. Why you should keep taking mini-risks 2. Why you shouldn't feel guilty about relaxingΒ  3. Get over yourself! β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” πŸ“ž BOOK A CALL TO HELP GROW YOUR BUSINESS πŸ“ž https://campaign.evergreen-growth.com/6minsocial πŸ“Ή YouTube: https://www.youtube.com/channel/UCxFCQuQeikFZ5VyKuI-FVJg?view_as=subscriber πŸ“± Instagram https://www.instagram.com/evergreen_growth/ πŸ“± Facebook https://www.facebook.com/EvergreenGrowth/ πŸ’Ό James' LinkedIn https://www.linkedin.com/in/jamesgreen22/
07:39
September 15, 2020
#13: Facebook Ads don't work!
Facebook Ads don't work... If you are shit at them! Facebook Ads dpn't work if you don't if you don't know who you are targeting Facebook Ads don't work if you don't persuade or attract people with your offer or your products or your copy or your images or your landing page! Facebook Ad's don't work if you don't persuade or attract people to give a s*** and click your ad Facebook Ads don't work if you don't grab people's attention- you're competing with pictures of pizza oozing with cheese, puppies doing something cute and photos of people's previous ex's and current partner's and potential future partners Facebook Ads don't work if you don't give it enough 'juice' (aka money and/or time)Β  Facebook Ads don't work if you stress over tiny minutiae without getting the whole purpose and structure of a campaign right! Facebook Ads don't work... if you are shit at them! β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” πŸ“ž BOOK A CALL TO HELP GROW YOUR BUSINESS πŸ“ž https://campaign.evergreen-growth.com/6minsocial πŸ“Ή YouTube: https://www.youtube.com/channel/UCxFCQuQeikFZ5VyKuI-FVJg?view_as=subscriber πŸ“± Instagram https://www.instagram.com/evergreen_growth/ πŸ“± Facebook https://www.facebook.com/EvergreenGrowth/ πŸ’Ό James' LinkedIn https://www.linkedin.com/in/jamesgreen22/
04:27
August 28, 2020
#12: How driving instructors can get more clients 🚘
This is the 2nd time I just keep my eyes peeled on my morning walk and came across a gem with Compass Driving Instructors going past (hats off to the learner driver getting the practice in early in the AM!) Here I break down exactly how driving instructors should be utilising Google Ads, Facebook Ads and retargeting via YouTube to generate clients, build trust and get infront of the 2 key target audiences in there market... the wannabe young drivers and their parents of soon-to-be 17 year olds. Literally I bet some simple Lead ads thrown up in less than 5 minutes will perform really well for anyone. However if you spend some time creating valuable content, a persuasive landing page and a fully automated lead-gen funnel this will be invaluable to any instructors looking for: πŸ’· more money 🚘more clients ⏳more time 😊more freedom Share with any driving instructors you know, I'll also be outreaching plenty as this is the perfect niche... For that software that helps you take bookings, payments & sync with your diaries go to https://acuityscheduling.com/?kw=YToxNjYyNzkwMg%3D%3D β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” πŸ“ž BOOK A CALL TO HELP GROW YOUR BUSINESS πŸ“ž https://campaign.evergreen-growth.com/6minsocial πŸ“Ή YouTube: https://www.youtube.com/channel/UCxFCQuQeikFZ5VyKuI-FVJg?view_as=subscriber πŸ“± Instagram https://www.instagram.com/evergreen_growth/ πŸ“± Facebook https://www.facebook.com/EvergreenGrowth/ πŸ’Ό James' LinkedIn https://www.linkedin.com/in/jamesgreen22/
11:10
August 25, 2020
#11 KISS: Keep it simple stupid πŸ’‹
Stop creating your own barriers and problems to starting your advertising campaign.Β  Things don’t always have to be perfect to start and get things going.Β  You will learn more by just diving head in and tweaking and improving campaigns as you go with actual data from your audiences reactions to a campaign.Β  You can never waste money with an ad campaign, you are simply finding out what doesn’t work! β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” πŸ“ž BOOK A CALL TO HELP GROW YOUR BUSINESS πŸ“ž https://campaign.evergreen-growth.com/6minsocial πŸ“Ή YouTube: https://www.youtube.com/channel/UCxFCQuQeikFZ5VyKuI-FVJg?view_as=subscriber πŸ“± Instagram https://www.instagram.com/evergreen_growth/ πŸ“± Facebook https://www.facebook.com/EvergreenGrowth/ πŸ’Ό James' LinkedIn https://www.linkedin.com/in/jamesgreen22/
05:49
August 23, 2020
#10: The 3 marketing strategies in 6 mins for a business I walked past : Ensoul
I was stuck for ideas so I created a quick marketing plan for the first business I saw on my little walk, so Ensoul Architecture here is your online advertising plan and way to generate leads for the next 12 months... my invoice will follow πŸ˜‚ Decided to give a quick 5 minute marketing plan for the first business I noticed on a morning walk... Turned out to be an architectural design firm called Ensoul who were doing some work near Wandsworth Common... Are 'commons' just a London thing by the wayπŸ€” If you are an #architect / #construction company this could be worth a listen to generate leads consistently and predictably via #socialmedia advertising πŸ‘· (This framework and formula works with ANY business that needs to generate #leads and #sales) Using #FacebookAds to share stories, buyer guides and video testimonials to persuade and nurture potential buyers into leads and THEN into customers. Too many businesses try and go straight in for the kill with their ads. Provide valuable content to help them make their decision and retarget those people that are viewing the content to generate leads on auto-pilot πŸ‘ πŸ’₯Top Tip: Provide different stories, #content & testimonials for different buyer types such as Landlords, families + 1st-time buyers! https://ensoul.co.uk/ β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” πŸ“ž BOOK A CALL TO HELP GROW YOUR BUSINESS πŸ“ž https://campaign.evergreen-growth.com/6minsocial πŸ“Ή YouTube: https://www.youtube.com/channel/UCxFCQuQeikFZ5VyKuI-FVJg?view_as=subscriber πŸ“± Instagram https://www.instagram.com/evergreen_growth/ πŸ“± Facebook https://www.facebook.com/EvergreenGrowth/ πŸ’Ό James' LinkedIn https://www.linkedin.com/in/jamesgreen22/
09:32
August 13, 2020
#9: Focus on what matters & the 80/20 principle
Abit tinny audio today, i think the wind was very strong! Find the 2 or 3 most important things this week and focus on them, don’t make yourself busy with easy but unimportant tasks that don’t push your business forward.Β  As things get busier for us with new clients and existing clients beefing up their marketing spend its highlighted that we weren’t as focused on the core jobs as we need to be and sometimes its good to have an influx of work to make sure your priorities are right and we aren’t just doing tasks that don’t take the business forward in any way... I say as I record myself chatting bollocks haha πŸ˜‰ β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” πŸ“ž BOOK A CALL TO HELP GROW YOUR BUSINESS πŸ“ž https://campaign.evergreen-growth.com/6minsocial πŸ“Ή YouTube: https://www.youtube.com/channel/UCxFCQuQeikFZ5VyKuI-FVJg?view_as=subscriber πŸ“± Instagram https://www.instagram.com/evergreen_growth/ πŸ“± Facebook https://www.facebook.com/EvergreenGrowth/ πŸ’Ό James' LinkedIn https://www.linkedin.com/in/jamesgreen22/
07:51
August 5, 2020
#8: Sorry influencers, you aren’t β€˜shadowbanned’
Bit of a rant on the amount of β€˜influencers’ i see regularly claiming to be shadow-banned or complaining at algorithm changes and not all their followers see their content...Β  Spoiler alert, it’s not the platforms fault.Β  It’s your fault.Β  Your followers don’t find your content interesting β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” πŸ“ž BOOK A CALL TO HELP GROW YOUR BUSINESS πŸ“ž https://campaign.evergreen-growth.com/6minsocial πŸ“Ή YouTube: https://www.youtube.com/channel/UCxFCQuQeikFZ5VyKuI-FVJg?view_as=subscriber πŸ“± Instagram https://www.instagram.com/evergreen_growth/ πŸ“± Facebook https://www.facebook.com/EvergreenGrowth/ πŸ’Ό James' LinkedIn https://www.linkedin.com/in/jamesgreen22/
06:54
July 31, 2020
#7: Why your marketing campaigns aren't profitable!
In this episode I discuss the ways you can increase your revenues by focusing on increasing your CLTV (customer lifetime value) which is a major reason why a lot of marketing campaigns aren’t profitable for businesses. Brands need to focus on increasing the frequency of purchases in innovative ways. Increasing the average order value of your purchases to increase profit. Bake in refferal incentives just like Deliveroo and Uber But most importantly is building a 'value ladder' where you can upsell and downsell your biggest fans and dream customers by providing them more opportunities at a lower price and higher price than your core product. ----------------------------------- πŸ“ž BOOK A CALL TO HELP GROW YOUR BUSINESS πŸ“ž https://campaign.evergreen-growth.com/6minsocial πŸ“Ή YouTube: https://www.youtube.com/channel/UCxFCQuQeikFZ5VyKuI-FVJg?view_as=subscriber πŸ“± Instagram https://www.instagram.com/evergreen_growth/ πŸ“± Facebook https://www.facebook.com/EvergreenGrowth/ πŸ’Ό James' LinkedIn https://www.linkedin.com/in/jamesgreen22/
15:08
July 21, 2020
#6: Why your ads don’t work.
Too many entrepreneurs blame the platform when their ads don't work. 99% of the time it's not the platform's fault though, it is your fault. One of the easiest fixes is stop treating your first ad to a cold audience as a heavy sales message. You wouln't go into a bar and start proposing to everyone in there, or on Tinder go straight in for the kill without some small talk (well some do, but that doesn't usually yield anything long-term... trust me!). People don't give a s**t about your product, until they give a s**t about your product! ----------------------------------- πŸ“ž BOOK A CALL TO HELP GROW YOUR BUSINESS πŸ“ž https://campaign.evergreen-growth.com/6minsocial πŸ“Ή YouTube: https://www.youtube.com/channel/UCxFCQuQeikFZ5VyKuI-FVJg?view_as=subscriber πŸ“± Instagram https://www.instagram.com/evergreen_growth/ πŸ“± Facebook https://www.facebook.com/EvergreenGrowth/ πŸ’Ό James' LinkedIn https://www.linkedin.com/in/jamesgreen22/
08:06
July 15, 2020
#5: Make sure your marketing isn’t β€˜meh’ by narrowing your audience
Too many business owners try to appeal to wide broad audiences, they end up getting writers block and struggle to create compelling, effective content and it ends up being a bit β€˜meh’.Β Β  Usually this is because it doesnt β€˜mean anything’ to anyone.Β Β  We often tell business owners to speak to your 1 perfect customer and in turn that’ll increase the clarity and persuasiveness of your message.Β Β  This episode also introduces the model of concentric circles of giving a f***! β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” πŸ“ž BOOK A CALL TO HELP GROW YOUR BUSINESS πŸ“ž https://campaign.evergreen-growth.com/6minsocial πŸ“Ή YouTube: https://www.youtube.com/channel/UCxFCQuQeikFZ5VyKuI-FVJg?view_as=subscriber πŸ“± Instagram https://www.instagram.com/evergreen_growth/ πŸ“± Facebook https://www.facebook.com/EvergreenGrowth/ πŸ’Ό James' LinkedIn https://www.linkedin.com/in/jamesgreen22/
06:37
July 13, 2020
#4: Is your business better equipped for 2010 or 2030?
An important question for any business owner was brought to my attention from Shopify CEO Tobias Lutke (not Funke) is your business better equipped for 2010 or 2030?Β  I also discuss β€˜fear-setting’ and how doing that exercise can make you realise that the worst-case scenario for that thing you’ve been putting off and making excuses up for, usually isn’t that bad... ----------------------------------- πŸ“ž BOOK A CALL TO HELP GROW YOUR BUSINESS πŸ“ž https://campaign.evergreen-growth.com/6minsocial πŸ“Ή YouTube: https://www.youtube.com/channel/UCxFCQuQeikFZ5VyKuI-FVJg?view_as=subscriber πŸ“± Instagram https://www.instagram.com/evergreen_growth/ πŸ“± Facebook https://www.facebook.com/EvergreenGrowth/ πŸ’Ό James' LinkedIn https://www.linkedin.com/in/jamesgreen22/
06:14
July 7, 2020
#3: Improve your processes & tools that save you time
Even though our primary service is creating ads on social media, where we often end up providing the most value is what happens β€˜post-click’.Β  By helping business owners improve, streamline and automate their processes to increase their results AND save time.Β  Also cover a few of my favourite tools for any business owner to save some micro-moments every single day ----------------------------------- πŸ“ž BOOK A CALL TO HELP GROW YOUR BUSINESS πŸ“ž https://campaign.evergreen-growth.com/6minsocial πŸ“Ή YouTube: https://www.youtube.com/channel/UCxFCQuQeikFZ5VyKuI-FVJg?view_as=subscriber πŸ“± Instagram https://www.instagram.com/evergreen_growth/ πŸ“± Facebook https://www.facebook.com/EvergreenGrowth/ πŸ’Ό James' LinkedIn https://www.linkedin.com/in/jamesgreen22/
10:21
July 1, 2020
#2: Why I’m starting a Podcast
There are a few reasons why I’ve thought about doing a podcast but here are the 5 best reasons I could think about whilst wandering around Battersea Park one morning... mind you none of these are any reasons you should bother to listen but oh well! ----------------------------------- πŸ“ž BOOK A CALL TO HELP GROW YOUR BUSINESS πŸ“ž https://campaign.evergreen-growth.com/6minsocial πŸ“Ή YouTube: https://www.youtube.com/channel/UCxFCQuQeikFZ5VyKuI-FVJg?view_as=subscriber πŸ“± Instagram https://www.instagram.com/evergreen_growth/ πŸ“± Facebook https://www.facebook.com/EvergreenGrowth/ πŸ’Ό James' LinkedIn https://www.linkedin.com/in/jamesgreen22/
13:21
July 1, 2020
#1: Intro to Morning Marketing Memos
So episode 1 is just a quick intro to morning marketing memos and what to expect... ----------------------------------- πŸ“ž BOOK A CALL TO HELP GROW YOUR BUSINESS πŸ“ž https://campaign.evergreen-growth.com/6minsocial πŸ“Ή YouTube: https://www.youtube.com/channel/UCxFCQuQeikFZ5VyKuI-FVJg?view_as=subscriber πŸ“± Instagram https://www.instagram.com/evergreen_growth/ πŸ“± Facebook https://www.facebook.com/EvergreenGrowth/ πŸ’Ό James' LinkedIn https://www.linkedin.com/in/jamesgreen22/
04:01
June 22, 2020