Morning Marketing Memos

Back (just in time) from a break in Portugal.

A quick-fire episode with 3 key takeaways...

1. Why you should keep taking mini-risks

2. Why you shouldn't feel guilty about relaxing 

3. Get over yourself!

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Facebook Ads don't work...

If you are shit at them!

Facebook Ads dpn't work if you don't if you don't know who you are targeting

Facebook Ads don't work if you don't persuade or attract people with your offer or your products or your copy or your images or your landing page!

Facebook Ad's don't work if you don't persuade or attract people to give a s*** and click your ad

Facebook Ads don't work if you don't grab people's attention- you're competing with pictures of pizza oozing with cheese, puppies doing something cute and photos of people's previous ex's and current partner's and potential future partners

Facebook Ads don't work if you don't give it enough 'juice' (aka money and/or time) 

Facebook Ads don't work if you stress over tiny minutiae without getting the whole purpose and structure of a campaign right!

Facebook Ads don't work... if you are shit at them!

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This is the 2nd time I just keep my eyes peeled on my morning walk and came across a gem with Compass Driving Instructors going past (hats off to the learner driver getting the practice in early in the AM!)

Here I break down exactly how driving instructors should be utilising Google Ads, Facebook Ads and retargeting via YouTube to generate clients, build trust and get infront of the 2 key target audiences in there market... the wannabe young drivers and their parents of soon-to-be 17 year olds.

Literally I bet some simple Lead ads thrown up in less than 5 minutes will perform really well for anyone.

However if you spend some time creating valuable content, a persuasive landing page and a fully automated lead-gen funnel this will be invaluable to any instructors looking for:

💷 more money

🚘more clients

⏳more time

😊more freedom

Share with any driving instructors you know, I'll also be outreaching plenty as this is the perfect niche...

Stop creating your own barriers and problems to starting your advertising campaign. 

Things don’t always have to be perfect to start and get things going. 

You will learn more by just diving head in and tweaking and improving campaigns as you go with actual data from your audiences reactions to a campaign. 

You can never waste money with an ad campaign, you are simply finding out what doesn’t work!

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📞 BOOK A CALL TO HELP GROW YOUR BUSINESS 📞 https://campaign.evergreen-growth.com/6minsocial

I was stuck for ideas so I created a quick marketing plan for the first business I saw on my little walk, so Ensoul Architecture here is your online advertising plan and way to generate leads for the next 12 months... my invoice will follow 😂

Decided to give a quick 5 minute marketing plan for the first business I noticed on a morning walk...

Abit tinny audio today, i think the wind was very strong!

Find the 2 or 3 most important things this week and focus on them, don’t make yourself busy with easy but unimportant tasks that don’t push your business forward. 

As things get busier for us with new clients and existing clients beefing up their marketing spend its highlighted that we weren’t as focused on the core jobs as we need to be and sometimes its good to have an influx of work to make sure your priorities are right and we aren’t just doing tasks that don’t take the business forward in any way... I say as I record myself chatting bollocks haha 😉

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📞 BOOK A CALL TO HELP GROW YOUR BUSINESS 📞 https://campaign.evergreen-growth.com/6minsocial

Bit of a rant on the amount of ‘influencers’ i see regularly claiming to be shadow-banned or complaining at algorithm changes and not all their followers see their content... 

Spoiler alert, it’s not the platforms fault. 

It’s your fault. 

Your followers don’t find your content interesting

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📞 BOOK A CALL TO HELP GROW YOUR BUSINESS 📞 https://campaign.evergreen-growth.com/6minsocial

In this episode I discuss the ways you can increase your revenues by focusing on increasing your CLTV (customer lifetime value) which is a major reason why a lot of marketing campaigns aren’t profitable for businesses.

Brands need to focus on increasing the frequency of purchases in innovative ways.

Increasing the average order value of your purchases to increase profit.

Bake in refferal incentives just like Deliveroo and Uber

But most importantly is building a 'value ladder' where you can upsell and downsell your biggest fans and dream customers by providing them more opportunities at a lower price and higher price than your core product.

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📞 BOOK A CALL TO HELP GROW YOUR BUSINESS 📞 https://campaign.evergreen-growth.com/6minsocial

Too many entrepreneurs blame the platform when their ads don't work.

99% of the time it's not the platform's fault though, it is your fault.

One of the easiest fixes is stop treating your first ad to a cold audience as a heavy sales message.

You wouln't go into a bar and start proposing to everyone in there, or on Tinder go straight in for the kill without some small talk (well some do, but that doesn't usually yield anything long-term... trust me!).

People don't give a s**t about your product, until they give a s**t about your product!

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📞 BOOK A CALL TO HELP GROW YOUR BUSINESS 📞 https://campaign.evergreen-growth.com/6minsocial

Too many business owners try to appeal to wide broad audiences, they end up getting writers block and struggle to create compelling, effective content and it ends up being a bit ‘meh’.  

Usually this is because it doesnt ‘mean anything’ to anyone.  

We often tell business owners to speak to your 1 perfect customer and in turn that’ll increase the clarity and persuasiveness of your message.  

This episode also introduces the model of concentric circles of giving a f***!

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📞 BOOK A CALL TO HELP GROW YOUR BUSINESS 📞 https://campaign.evergreen-growth.com/6minsocial

An important question for any business owner was brought to my attention from Shopify CEO Tobias Lutke (not Funke) is your business better equipped for 2010 or 2030? 

I also discuss ‘fear-setting’ and how doing that exercise can make you realise that the worst-case scenario for that thing you’ve been putting off and making excuses up for, usually isn’t that bad...

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📞 BOOK A CALL TO HELP GROW YOUR BUSINESS 📞 https://campaign.evergreen-growth.com/6minsocial

Even though our primary service is creating ads on social media, where we often end up providing the most value is what happens ‘post-click’. 

By helping business owners improve, streamline and automate their processes to increase their results AND save time. 

Also cover a few of my favourite tools for any business owner to save some micro-moments every single day

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📞 BOOK A CALL TO HELP GROW YOUR BUSINESS 📞 https://campaign.evergreen-growth.com/6minsocial

There are a few reasons why I’ve thought about doing a podcast but here are the 5 best reasons I could think about whilst wandering around Battersea Park one morning... mind you none of these are any reasons you should bother to listen but oh well!

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📞 BOOK A CALL TO HELP GROW YOUR BUSINESS 📞 https://campaign.evergreen-growth.com/6minsocial

So episode 1 is just a quick intro to morning marketing memos and what to expect...

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📞 BOOK A CALL TO HELP GROW YOUR BUSINESS 📞 https://campaign.evergreen-growth.com/6minsocial