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Non-Digital Native

Non-Digital Native

By Jason Hobbs

Hey, I’m Jason. Digital doesn't come naturally to me. But, marketing strategy? It's all I think about. All I talk about. I teach people who are unsettled and confused by digital, how to build their own digital self-confidence. Simplify your digital marketing approach by focusing on talking with your customer.
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V2.1 of Raisin' Cane in Valdosta, GA is example 30 of how I organize a digital marketing strategy

Non-Digital NativeJan 29, 2019

00:00
26:32
Conversational Marketing

Conversational Marketing

How The World's Fastest Growing Companies Use Chatbots To Generate Leads 24/7/365 (And How You Can Too)

By David Cancel, Dave Gerhardt


Hi, I'm Jason Hobbs, and I'm merely reading DC and DG's book in this close to a seven-hour long episode. 


I made the snap decision to record myself reading the book once I finally took the time to read it. I recorded myself reading the book, and I then read the book a second time while editing, which helped me better soak in the lessons from the book. I was blown away by how well DC and DG's lessons and experience with digital marketing dovetailed so seamlessly with my lessons and experiences from my near decade in door-to-door sales as well as my near decade in my digital marketing lab, here at 416 W Cypress St in Fitzgerald, Georgia. 


Thank you to DC and Dave Gerhardt for letting me release the audio and video versions of their book, to my podcast and my YouTube channel. 


Drift has long been my conversational marketing and sales platform of choice.


If you have questions about conversational marketing for your business, ask them in my live chat, powered by Drift, and I'll get you answers asap. Alternatively, feel free to book a video call with me, using this link

Apr 05, 201906:54:52
V2.1 of Raisin' Cane in Valdosta, GA is example 30 of how I organize a digital marketing strategy
Jan 29, 201926:32
V2 of GracePoint Church in Valdosta, Ga is example 29 of how I organize a digital marketing strategy
Jan 26, 201920:02
V2.1 of Irwin Animal Clinic is example 28 of how I organize a digital marketing strategy
Jan 24, 201926:11
V2.1 of (1)Get Online (2)Get Organized is example 27 of how I organize a digital marketing strategy
Jan 23, 201933:52
V2.1 For South Georgia Lube Center is example 26 of how I organize a digital marketing strategy
Jan 17, 201929:52
V2.1 For American Handbook is example 25 of how I organize a digital marketing strategy
Jan 15, 201924:27
V2 of Raisin' Cane in Valdosta, Georgia is example 24 of how I organize a digital marketing strategy

V2 of Raisin' Cane in Valdosta, Georgia is example 24 of how I organize a digital marketing strategy

Episode 30 of my podcast walks through the 24th example of how I organize a digital marketing strategy for local business owners that are unsettled and confused by digital. This time is V2 of Raisin' Cane, an on-the-farm market in Valdosta, Georgia.

This thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,149 days and counting.

Get the full episode: jasonhobbsllc.com/example-24/
The full episode includes all of the following:
Full video episode
Full audio episode
Link to the website demo
Slidedeck
And my story explaining why I chose the POV

Jan 11, 201935:23
V2 American Handbook's Product Launch is example 23 of how I organize a digital marketing strategy

V2 American Handbook's Product Launch is example 23 of how I organize a digital marketing strategy

Episode 29 of my podcast walks through the 23rd example of how I organize a digital marketing strategy for small business owners that are unsettled and confused by digital. This time we update the product launch for American Handbook: What Your Grandparents Want You To Know by Maryanne Datesman.

This thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,149 days and counting.

Get the full episode: jasonhobbsllc.com/example-23/
The full episode includes all of the following:
Full video episode
Full audio episode
Link to the website demo
Slidedeck
And my story explaining why I chose the POV

Jan 09, 201932:18
V2 of my two products forms Example 22 of how I organize a digital marketing strategy

V2 of my two products forms Example 22 of how I organize a digital marketing strategy

Episode 28 of my podcast walks through the 22nd example of how I organize a digital marketing strategy for small business owners that are unsettled and confused by digital. This time we update my products, (1) Get Online (2) Get Organized.

This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,149 days and counting.

Get the full episode: jasonhobbsllc.com/example-22/
The full episode includes all of the following:
Full video episode
Full audio episode
Link to the website demo
Slidedeck
And my story explaining why I chose the POV

Jan 06, 201929:04
V2 of Irwin Animal Clinic is example 21 of how I organize a digital marketing strategy
Jan 03, 201923:21
V2 of South Georgia Lube Center is example 20 of how I organize a digital marketing strategy
Dec 31, 201821:01
Pioneer Graphics is Example 19 of how I organize a digital marketing strategy
Dec 27, 201813:32
Community Bank of Fitzgerald is example 18 of how I organize a digital marketing strategy
Dec 24, 201810:56
Episode 21 covers how I'm approaching GaryVee's media curveball challenge

Episode 21 covers how I'm approaching GaryVee's media curveball challenge

Episode 21 of Non-Digital Native is my initial attempt at documenting how I approached GaryVee's media curveball challenge from the end of his super-vlog (7+ hours) chronicling his (and DRock)'s visit to the United Arab Emirates aka the UAE.

Dec 21, 201816:25
The Georgia Shopper is Example 17 of how I organize a digital marketing strategy
Dec 21, 201817:26
Kobe Japanese Hibachi & Sushi is example 16 of how I organize a digital marketing strategy

Kobe Japanese Hibachi & Sushi is example 16 of how I organize a digital marketing strategy

Episode 19 of my podcast walks through the 16th example of how I organize a digital marketing strategy, this time for a local restaurant, Kobe Japanese Hibachi & Sushi in Fitzgerald, Georgia. This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,140 days and counting. Get the full episode: jasonhobbsllc.com/example-16 The full episode includes all of the following: Full video episode Full audio episode Link to the website demo Slidedeck And my story explaining why I chose the POV
Dec 17, 201812:54
A & J BBQ is example 15 of how I organize a digital marketing strategy

A & J BBQ is example 15 of how I organize a digital marketing strategy

Episode 18 of my podcast walks through the 15th example of how I organize a digital marketing strategy, this time for a local restaurant, A & J BBQ Restaurant in Fitzgerald, Georgia. This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,140 days and counting. Get the full episode: jasonhobbsllc.com/example-15 The full episode includes all of the following: Full video episode Full audio episode Link to the website demo Slidedeck And my story explaining why I chose the POV
Dec 13, 201817:10
Example 13 - La Lomita Mexican Restaurant
Dec 10, 201814:43
Example 13 Of How I Organize A Digital Marketing Strategy
Dec 06, 201821:08
Example 12 Of How I Plan A Digital Marketing Strategy Is For A Book Launch

Example 12 Of How I Plan A Digital Marketing Strategy Is For A Book Launch

Episode 15 of my podcast walks through the 12th unresearched example of how I plan a digital marketing strategy. This time for a book pre-sale, American Handbook: What Your Grandparents Want You To Know by Maryanne Datesman of www.VintageAmericanWays.com.

This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,114 days and counting.

Get the full episode: jasonhobbsllc.com/example-12
The full episode includes all of the following:
Full video episode
Full audio episode
Link to the website demo
Slidedeck
And my story explaining why I chose the POV
Dec 03, 201811:58
Episode 14 - Larami Serrano Photography In San Antonio, Texas
Nov 29, 201824:59
Example 10 of how I plan a digital marketing strategy
Nov 26, 201825:02
Example 9 of how I plan a digital marketing strategy
Nov 20, 201816:20
Example 8 of my strategic planning procedure for digital marketing
Nov 19, 201812:42
Episode 10
Nov 15, 201815:23
Example 6 of my strategic planning procedure for digital marketing
Nov 13, 201809:46
Example 5 of my strategic planning procedure for digital marketing
Nov 12, 201813:09
Example 4 of my strategic planning procedure for digital marketing
Nov 07, 201816:16
Episode 7 - My one-person media company procedure
Nov 06, 201815:40
Example 3 of my strategic planning procedure for digital marketing
Nov 05, 201813:57
Example 2 of my strategic planning procedure for digital marketing
Nov 04, 201812:34
Example 1 of my strategic planning procedure for digital marketing

Example 1 of my strategic planning procedure for digital marketing

This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,100 days and counting.

I came across 16 East Bar and Grille thanks to connecting with one of the staff on LinkedIn. I'm naturally curious, so I checked the website and as a digital marketing strategist I had loads of suggestions for improving the restaurant's digital experience.

So I invested a couple of hours into throwing together a working example of how I'd approach their website since the website should be the hub of any businesses' digital marketing efforts. I shared the website link with my new LinkedIn connection but no word what the owner thought of my example, or if they've even seen my example.

Get the full episode: https:/./jasonhobbsllc.com/example-1
The full episode includes all of the following:
Slidedeck
Full video episode
Full audio episode
Link to the website demo
And my story explaining why I chose the POV
Nov 03, 201811:25
Episode 2 - Own A Restaurant? Here's My Digital Marketing Quick Start Guide
Mar 02, 201816:56