Perfectly Mentored with Jason Portnoy

EP16: Rutger Thole: The Importance of "Messenger" Marketing

An episode of Perfectly Mentored with Jason Portnoy

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By Jason Portnoy
Welcome to the Perfectly Mentored podcast!

This podcast is designed to be your in-pocket mentor. Everything you will need to achieve success will be discussed. We'll share: Business and marketing tips, platform updates and important news that will help get you ahead of the game. We will also try and answer any questions that you may have on your own journeys.

So Take a listen and become PERFECTLY MENTORED.
EP29: Frank Kern: The Holy Grail of Marketing
On this episode I spoke with Frank Kern (who you’ve probably seen all over social media) about Intent Based Branding and Behavioral Dynamic Response Marketing. Frank Kern started his career as a door to door salesman but did not have much success at it. In 1999, he took a course on how to sell things on the internet and this ultimately led him to become one of the most sought after Direct Response internet marketing consultants and copywriters on the planet. What is Intent Based Branding? It's building a brand with the intention of making an offer in the sale while building the brand. You build a foundation based on goodwill. With intent based branding, you find a target and put out useful content, then make an offer based on that content.  Put yourself in the mind of the consumer. People think about things for a long time before buying. For example, you don't just wake up one day and buy a car you've never thought about before. Put out information the customer can use and then be the one present when they are ready to buy. The Long Game Frank discussed being OK with losing money in the short-term to make gains later. He doesn't want to be a sprinter. He wants to run the marathon. There is a difference between being a marketer and a business person. Business people understand that you don't usually put a dollar in and get two out on the same day. It takes time to make your money back and then turn a profit. It takes fortitude to run a successful marketing campaign. Steps to Creating Intent Based Branding Understand who you want to attract with your campaign What do they want? How do they get it? Then content needs become clear. For example, Frank once worked on a campaign for a business that was selling dating advice for men. They gave out a series of steps to getting a date. First you learn how to introduce yourself. Then you learn how to hold a conversation. Next you learn how to ask for a phone number. These steps enabled the customer to see themselves close to the result - getting a date. This made them ready to buy the entire program. Get on Social Media! You need to run social media marketing. Avoid the mistake of not doing it. But still take your time. You want to engage your customers rather than go in for the conversion immediately. People will get to know you through social media ads and then they will head to your website or store.  Writing Copy The three elements that make good copy are: Here's what I've got Here's what it will do for you Here's what you need to do next The best kind of copy is straightforward, evidence-based copy. The evidence is about the reader or viewer, not about the seller. It's never about the seller. It's always about what the product will do to help the customer. If you want to get good at writing copy, you need to write a lot of copy and you need to study everyone, not just one person. There are lots of resources out there that will teach you the basics of copywriting. After you have learned those, sit down and write a sales letter every single day. 
39:08
May 3, 2019
EP28: Molly Pittman: What Makes a Successful Facebook Campaign?
What makes a successful Facebook campaign? The answer might surprise you. Tap into the insights of one of digital media's leading experts in my recent podcast with Molly Pittman. Molly and I discuss how listeners can gain an understanding about how paid traffic works and what they must do to optimize their paid Facebook campaigns. Listen to this episode to get answers to these questions and more: • What are common myths associated with paid media? • What are the key elements of the perfect ad? • How does Molly audit ad campaigns? • What's winning on Facebook now? • What should you do if you are on the fence about Facebook ads?
46:22
April 19, 2019
EP27: Jarrod Glandt: What Makes a Salesperson Great
Do you wonder why others are talented salespeople, but you're not? Perhaps you think some people are cut out for it, but you're not one of them. Maybe you just don't like selling. But by learning the skills, you can become a rockstar salesperson. If you're committed enough to show up and disciplined enough to keep at it and prove your value to prospects, you'll get those sales, build your career, and grow your company while others find themselves stalled. In today's episode, we'll cover: How anyone can be a salesperson- Why most people fail at any endeavor 3 follow-up tips that will close the deal Today I talked to Jarrod Glandt, the VP of sales with Grant Cardone, whose sales abilities have consistently impressed me. When Jarrod discovered Grant Cardone, he knew the company was a good fit, and he wouldn't let anything stand in his way. Eventually, the company realized this, too, and took Jarrod on as a representative and salesperson. His hard work not only propelled him up the ladder of success but has helped the company grow. Recently, Grant Cardone hosted an event for entrepreneurs that sold more than 340,000 tickets! Jarrod discusses what it takes to become a great salesperson, whether you feel like you have that innate ability or not.
56:03
April 10, 2019
EP26: Elena Cardone: Build an Empire and Have it All
Elena Cardone's book Build an Empire, How to Have it All, takes life coaching to the next level and she has plenty of advice for women to lift their fortunes from the ordinary to the extraordinary. It's based on the life lessons learned while building a business empire with her husband. Elena and her husband Grant, both entrepreneurs, took a significant hit in the financial collapse of 2008. In the ensuing ten years, while building their business empire from the ground up, Elena discovered insights into what it takes to create a life built on integrity, while at the same time tending to your spiritual and physical health, and finally amassing a small fortune. The podcast is a casual chat with Elena covering the early years, her relationship with Grant and her family, the successful business startup with Grant, and finally achieving a work/life balance. Elena's personal experience helps listeners avoid business and relationship mistakes while working on their empires.
44:47
March 25, 2019
EP25: Roland Frasier: How To Systematically Scale Your Business
This is the MBA episode! Roland Frasier is the co-founder and/or principal of three current Inc. Magazine fastest growing companies, and he has founded, scaled or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. He advises over 150 other companies on digitally centric customer acquisition, activation, referral, retention and revenue strategies and plan implementation. On this episode we discuss: - Evolution of a business - Tips for scaling your business - How to increase your business' valuation - Common mistakes businesses make at each stage and how to avoid them - The 5-80-5 Rule - How to get the "Quick Wins" for your business. https://www.rolandfrasier.com
1:03:54
March 14, 2019
EP24: Gary Vaynerchuk: On the Record
I'm super excited for this podcast. I sat down with the legend himself, Gary Vaynerchuk (@Garyvee across all platforms). Gary went "on the record" to discuss everything from his persona, business, work life balance, patience vs. delusion, attention, the pollution of the marketing industry these days and much much more.  He was raw, he countered some claims and he delivered a ton of value. www.garyvaynerchuk.com
29:09
February 22, 2019
EP23: Brandon Steiner: The World of Business and Sports
Brandon Steiner is an inspirational speaker, author and CEO of Steiner Sports, the leading producer of authentic hand-signed collectibles and sports experiences. Brandon and I discuss sports and business, negotiation skills and tips, business advice (including how he would build Steiner Sports in a 2019 world from scratch) and much more.
35:55
February 20, 2019
EP22: Josh Elizetxe: How To Build an 8-Figure Brand with Influencers
Josh Elizetxe, Founder of SNOW Teeth Whitening joins me on this podcast to talk about how he built the brand and took it, in a saturated market, to sales of over $100M. Josh discusses tactics and tips for brands to do the same.
53:08
February 15, 2019
EP21: Ryan Tseko: Doing Whatever It Takes
Ryan Tseko joins me to talk real-estate investing, entrepreneurship, goal setting and much more. Ryan has gotten some fame by being Grant Cardone's private jet pilot. But he's also the Portfolio Manager of Cardone Capital and his story is incredible.  He is a true hustler, go-getter and an incredible real-estate entrepreneur. This is a must listen to episode. www.instagram.com/ryantseko www.cardonecapital.com
33:47
February 8, 2019
EP20: Ezra Firestone: How to Grow Your Online Store
Ezra has spent more than 10 years in ecommerce testing which strategies and types of content actually have an impact on converting customers. He's used these strategies to build a top-100 Shopify store that generates $20 million/year in revenue and is the founder of Smart Marketer. On this episode we get hands on and is a must for all ecomm marketers and store owners.
30:30
February 5, 2019
EP19: Mark Metry: Lessons from a Top 100 Podcast
Mark Metry founded and operates VU Dream a virtual reality marketing and ad agency.  He is also the host of a top 100 podcast called: Humans 2.0 Mark discusses how he got to top 100 and some of the lessons he's learned from his podcast's superstar guest roster, the importance of authenticity and how he leveraged LinkedIn to build his following. https://www.markmetry.com/
42:24
January 21, 2019
EP 18: Nick Diodato: Growing an Ecomm Business Today
On this episode, Nick joins us to talk about how to properly grow an ecomm business in today's noisy world. We talk about branding, sales and lessons all ecomm businesses can learn from. ----- Nick is the Co-founder & creative director at WOLACO (www.wolaco.com). He is also the Manager of New Business at VaynerMedia.
39:12
December 14, 2018
EP17: Chris Mercer: Know your Numbers
On this episode, Chris Mercer joins us to talk about what numbers you should be tracking and how to use them in your marketing to unlock hidden revenues, instantly increase conversion rates and grow your profits. ---- Chris Mercer, who goes by “Mercer” is the co-owner of Measurement Marketing. Apart from training business owners how to measure and improve their sales funnels, he is a top contributor and speaker at multiple analytics and optimizations conferences and blogs like Conversions XL, Conversions Conference, Digital Marketer, Traffic & Conversions Summit, Social Media Examiner and more. https://measurementmarketing.io/perfectlymentored
50:57
November 26, 2018
EP16: Rutger Thole: The Importance of "Messenger" Marketing
Rutger Thole, aka The Botfather" has been an advocate for messenger bots since they were first introduced. Seeing the impact it will have (and has) on marketing, he built a following (his active Facebook group called Bots and Beer) teaching people how to increase sales, leads and awareness using Messenger as a means of communication. NOTE: I apologize for the audio on this, it was a call between Rutger and myself that was recorded and made into this podcast.
37:54
November 23, 2018
EP15: Jason Swenk: Strategies and Systems to Scale Any Business
Jason Swenk has literally written the book for growing an agency from nothing to an 8 figure agency. He is one of the most sought out advisors to agencies in the World, by showing them an 8 system framework that worked for growing his agency, working with brands like AT&T, Hitachi, Lotus Cars, and eventually lead to selling his agency. www.jasonswenk.com
34:12
November 19, 2018
EP 14: David Leidel: Investing Myths vs. Facts.
On this episode, we talk investment strategies and ways that the new generation should be investing. We also address some of the top myths (including should you max out your 401k). ----- David Leidel is an advisor in the firm Swaine & Leidel Wealth Services located in the middle of the Florida peninsula. Swaine & Leidel is a Registered Investment Advisory firm founded at a time when individual investors needed fiduciary services the most. In 2009 the partners of the firm started their practice with the purpose of putting the client’s interest first. Now, with over 40 years of combined experience, that culture continues by leveraging technology to serve a broader base of individuals with a goal of delivering tax efficient investments, holistic financial advice, and coaching to help you achieve your financial goals. davidleidel.com
39:44
November 16, 2018
EP13: Cat Howell: The Power of a Community in Business
It's been said that the marketing of the future is built on communities. Cat Howell built her brand and business by building a community. Facebook Ad Hacks has over 77,000 members that put Cat on the map and on this podcast she shares with you how she did it, the impact, the tactics and everything needed to build your community. ----- With over six years’ experience in social media marketing, Catherine is the Founder and CEO of Eight Loop Social, a successful Facebook Ads Agency that has pioneered performance-based ads. She loves nothing more than helping brands take control of their social media presence and grow their brands in a way that inspires, impresses and builds confidence in their abilities, products and services. Her work with both big and small brands such as FUJIFILM NZ and Pitstop means she has a clear understanding of the social tactics and activities that work in the NZ market. Her work has been featured in Entrepreneur, NZ Business Magazine and CrateJoy and she is a regular speaker on the topic of Facebook Ads and Social Media.
38:10
November 6, 2018
EP 12: Brittany Krystle: How to Stand Out and Become Influential
On this episode, we talk personal branding strategies, the importance of becoming a brand and how to make it all work for you. ------ Brittany Krystle is a personal brand & growth expert with almost a decade of experience in personal brand strategy & content development. She's worked with some of the biggest personal brands online to grow their influence – from founders and entrepreneurs (Gary Vaynerchuk, Marie Forleo & Tom Bilyeu) to executives, thought leaders & influencers. She's also the host of Beyond Influential. www.brittanykrystle.com
42:34
November 1, 2018
EP11: Patrick Kenney: Get and Manage Clients Without Being a Shady Marketer
On this episode, Patrick and I talk about how to get (and manage) clients without being a shady marketer. PLUS we mix in some entrepreneurship talk. ------- Patrick Kenney is a pragmatic marketer who focuses primarily on conversion event optimization. With his background in computer science and love of psychology, Patrick can diagnose and correct problematic marketing campaigns quickly, often in minutes. His no BS approach to implementing successful marketing systems has earned him the reputation of being one of the most agile, results-oriented marketers in the game. www.viralvelocity.com
50:06
October 29, 2018
EP10: Rachel Miller: Building and Monetizing Your Audience
Rachel Miller is a business strategist with a proven system to help others grow their customer and audience base that translates into engagement, traffic, and ultimately profit. She has been building pages for over a decade, some into multi-millions in fans, used those audiences to promote her book (selling over 100,000 copies), speak to large audiences and appeared on Good Morning America. But what I love the most is seeing and helping others do the same thing. ----- Show Links: Rachel's Affieliate Link: https://moolah.life/affiliate-signup Rachel's evergreen growth pack: https://moolah.life/probloggerm Rachel's workshop: https://moolah.life/workshop
42:00
October 16, 2018
EP9: Quentin Allums: The Importance of Storytelling in Business
Quentin Allums was one of the first LinkedIn video storytellers & has since used the platform to accumulate millions of views, travel the world for speaking engagements, and launch his new company, Urban Misfit Ventures. Q, as he's often called, talks about the importance of LinkedIn and the need for brands, business owners and anyone trying to get exposure to learn how to become compelling storytellers. You can follow Quentin's LinkedIn show #justQ for entrepreneurship stories, personal branding, community & video tips, and highlights of amazing people across the globe: https://www.linkedin.com/in/tagjustq
31:50
October 10, 2018
EP8: Jasmine Star: Building your Brand
EP8: Jasmine Star joins me and gives us her strategies and thoughts on putting yourself out there on Social Media to grow your brand and business. ------- Jasmine left law school to be with her mom and follow her passion. She picked up a camera and began using social media to build a brand and following. With no professional experience, she was voted as Top 10 Wedding Photographers in the world and was published in a litany of magazines. She is now a speaker and business strategist for creative entrepreneurs. On this episode, she shares those strategies as well as taking risks and living life to the fullest. https://jasminestar.com/ https://www.instagram.com/jasminestar/
28:43
September 28, 2018
EP7: The E-Commerce Roundtable
EP7: The E-commerce Roundtable with Andrew Foxwell, David Herrmann, Justin Marshall and myself. This is a listen in on a discussion of some great minds in the ecomm space. We chat about Facebook ads and other paid media strategies as well as important tips and tricks to really help ecomm owners and advertisers scale and increase their awareness and sales. Jason Portnoy, JPORT Media Andrew Foxwell, Foxwell Digital David Herrmann, Social Outlier Justin Marshall, Ad Hoc Media
53:22
September 18, 2018
EP6: Tim Hyde: Branding and Selling Using Social Media
Tim is a 23-year-old award-winning marketer and CMO who specializes in Social Media Marketing and Brand Strategy. As a business consultant focused on growth, product and viral marketing, Tim has pioneered the top 9 most engaged live streams, by a brand, ever. In the last year alone Tim has strategized and executed marketing plans for six and seven figure crowdfunding raises. ------ 4:36: On how he grew LADBible to 10M followers. 6:45: On the “secret sauce” of Social Media Marketing (Hint: TEST!) 9:00: On the evolution of social media platforms. 13:48: On which metrics and KPI’s businesses should focus on. 17:33 On the right way to sell on social media. 23:24: On how B2B businesses can do more business on these platforms and be “Omnipresent”. 27:32: On what big brands can learn from small brands and small brands learn from big brands.
34:17
August 13, 2018
EP5: Claude Silver: How to Create a Thriving Company Culture
Claude Silver is the CHO (Chief Heart Officer) at VaynerMedia. She is responsible for the heartbeat of the company and all 800+ employees. If you run a business with employees, this is the podcast for you. Claude discusses how to create the environment that helps your business “crush it!” ------ 1:36: On how she became the first ever in the world Chief Heart Officer. 8:07: On why she hates the term “employee” and why soft-skills are “necessary life skills” 12:10: On creating a great environment of a positive an upbeat company culture while balancing motivating workers to hustle and perform at maximum capacity. 19:05: On the importance getting rid of a negative worker even if they are a high performer 23:33: On why she believes in the attitude that bosses serve their employees and being accountable to them. 26:03: On how to give feedback and criticism to employees and the importance of “radical candor”. 33:00 On how she hires and how millennials are changing the world.
39:43
July 17, 2018
EP4: Manu Goswami: Social Entrepreneurship and Story Telling
Manu “Swish” Goswami is a 21-year-old serial tech entrepreneur, LinkedIn Youth Editor, TEDx speaker, Fortune 500 consultant, venture capitalist and UN Youth Ambassador. Recipient of UN’s Outstanding Youth Leadership Award, Startup Canada’s Young Entrepreneur Award, and Plan Canada’s Top 20 under 20. --------------------------------- 2:07: On immigrating to Canada to Ted-X speaker/ Influencer/Disruptor and social entrepreneur and being talked about as a possible future Prime Minister of Canada. 3:13: On working smarter vs. harder. 5:13: On why people shouldn’t use disadvantages as an excuse. 10:02: On the importance of inter-industry collaboration and cross-pollinating. 12:36: On Dunk Media and the launch of TruFan. 15:48: On original storytelling to break through the noise. 19:13: On why he prefers LinkedIn as his medium of choice and how we can grow our brand and businesses on LinkedIn. 25:50: On how we can look at all industries from a “disruptive” viewpoint or perspective.
34:22
July 5, 2018
EP3: Jordan Syatt: Marketing, The Long Game & Fitness World
Jordan Syatt is a strength & nutrition coach with several powerlifting world records. He's the personal trainer for Gary Vaynerchuk (GaryVee) and an entrepreneur who recently launched his own coffee brand (www.unicornmagiccoffee.com). He's hugely popular on Instagram (www.instagram.com/syattfitness) and has been featured in a variety of outlets like CNN and the Huffington Post. ------------- Key Time Stamps: 6:00: On quick fixes & taking on the fitness industry. 7:46: On patience & playing the long game 12:50: On the response from the fitness industry and haters 17:45: On societies need to overcomplicate things 22:05: On how he grew his Instagram and his tips to do the same 27:38: On getting over insecurities and building your personal brand 31:00: On what he's learned from Gary Vaynerchuk 32:49: On entrepreneurship and launching his first ecomm brand (Unicorn Magic Coffee)
40:00
June 12, 2018
EP2: Anna Shilina: Optimal Business Mindset
On this episode we chat with Anna Shilina, CEO at Akuna Media and Author, Speaker, Coach at Annashilina.com. Anna discusses the hot buzzword: “Mindset” and how important it is to shift it for optimal performance. --------------- Key Time Stamps: 2:50: “Mindset” is the hot topic and buzzword that’s been taking off, why do you think that is? 4:58: How can people who can’t sit still and can’t turn off meditate and get the benefits from it? 19:00: Why putting others who we admire and want to emulate on a pedestal is a bad decision 22:19: On Imposter Syndrome and how to “cure” it 28:49: Why positivity is under valued and why people default to a negative and how to fix it 32:16: The show Billions has put a spotlight on the need and success of having a mindset coach. Is it really that beneficial? 31:22: What do you say to people who think what you do is a band-aid solution or bogus? 45:15: Is “Karma” real/important? If you’re a good person do you believe you’ll only get good things
53:08
May 24, 2018
EP1: Stan Way: Becoming Great at Sales
On this episode we chat with Stan Way, founder of Peak Sales Results. Stan discusses sales tactics in 2018 and what everyone can do to become a better at selling! --------------- Time Stamps: 4:14: What’s the number one misconception people have about sales people 7:42: Can great sales skills be taught or are you born with it? 11:46: What’s the hardest part of the sales cycle. Is it really the close? 15:00 When talking to young kids trying to enter the sales world, is it easier or harder to sell these days? 17:30: What’s the right way and etiquette to sell and reach out to potential customers using social media and is cold calling dead? 23:14: What’s the most common mistake sales people make and how can they fix it? (the answer is not what you’d expect) 26:03: What are the most common objections and how can we overcome them. 31:22: What’s the wildest and craziest sales story/experience you have? (Note: It involves a nipple!)
35:48
May 8, 2018
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