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Perfectly Mentored with Jason Portnoy

Perfectly Mentored with Jason Portnoy

By Jason Portnoy

Welcome to the Perfectly Mentored podcast!

This podcast is designed to be your in-pocket mentor.

Everything you will need to achieve success will be discussed. We'll share tips on: Business, marketing, finance, mindset and more all delivered with entertainment and superstar guests! We will give you everything you need to get you ahead of the game. We will also try and answer any questions that you may have on your own journeys.

So Take a listen and become PERFECTLY MENTORED.

"One of the best (interviews) I've ever done" - Gary Vaynerchuk
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Currently playing episode

EP40: Geoff Hughes: Change Your Mindset

Perfectly Mentored with Jason PortnoyDec 09, 2019

00:00
43:26
EP90: Kurt Elster: Shopify Mastery

EP90: Kurt Elster: Shopify Mastery

Kurt Elster is one of the most highly regarded independent consultants in his industry. He's a senior ecommerce consultant who helps Shopify merchants like Jay Leno's Garage, uncover hidden profits in their websites through his ecommerce agency Ethercycle, with 1 million downloads. Kurt is also best known for hosting the unofficial Shopify podcast.

On today’s episode, Kurt talks about how to turn a Shopify store into a revenue-generating powerhouse of persuasion.

Topics Covered:

  • Who is Kurt Elster? [00:20]
  • Why Shopify? [12:22]
  • What is the checklist that you go through with conversion rate optimization? [15:05]
  • What are some of those obvious problems that you come across right off the bat? [18:09]
  • How do you figure out where you need to start testing? [20:50]
  • What are some of the benchmark numbers? [22:37]
  • What are some of the main things that you find to annoy shoppers on a site? [25:19]
  • What are some of the ingredients needed in a store in order to succeed? [28:32]
  • Why is the “Back” button a merchant's biggest competitor? [31:42]
  • What are some of the main must-have apps for Shopify stores? [39:15]
  • What is the best way to run an exit popup? [46:53]
  • What advice can you give to those who want to build their own Shopify store? [50:47]

Connect with Kurt Elster

Connect with Jason Portnoy

Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

Nov 02, 202052:39
EP89: Tanner Larsson: Build, Grow and Scale... Your Ecom Store

EP89: Tanner Larsson: Build, Grow and Scale... Your Ecom Store

Tanner Larsson is the founder of Build Grow Scale, an Ecommerce optimization company that specializes in a process called the Revenue Optimization. It’s a methodology that has generated over 400M in physical product sales over the last three years. Tanner is also the author of the best-selling book, Ecommerce Evolved.

In this episode of the Perfectly Mentored Podcast, Tanner and Jason jam on what it takes to run a successful e-commerce store, how to deprogram business myths, and why revenue optimization is the more important metric.


Topics Covered:

  • Who is Tanner Larsson? [00:18]
  • What is the central piece of a good performing e-commerce store? What elements do the most successful stores have in common? [06:09]
  • Why do store owners not see the value of being brand-centric? [11:17]
  • What exactly is revenue optimization? [25:23]
  • What are some tips to increase Average Order Value? [31:36]
  • What are your thoughts on omnipresence and the importance of aspiring to build that brand and understanding that you're in the business of marketing? [48:11]
  • What are the must-have Shopify apps? [58:55]
  • How important are reviews for a site? [59:18]
  • What's your message to all the ecompreneurs right now? [01:05:50]

Connect with Tanner Larsson

Connect with Jason Portnoy

Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

Oct 28, 202001:08:18
EP88: Adrian Morrison: Navigating and Dominating The New Ecom World

EP88: Adrian Morrison: Navigating and Dominating The New Ecom World

This year has seen massive changes in eCommerce. The surge of customers flocking to online markets presents massive opportunities for entrepreneurs—as well as fiercer competition than there has ever been before. 

Adrian Morrison has been winning big in digital marketing since the days when Netflix was still sending movies by mail. While he’s now a consummate Shopify salesman and social media marketer, he considers his wide network of students and mentees as his greatest success.

On this episode of the Perfectly Mentored Podcast, Jason and Adrian discuss the finer points of online commerce, as well as its bigger picture. And whether it’s about choosing which platform to sell on, or figuring out which mentor to trust, Adrian is full of insights he’s all too happy to share.


Topics Covered:

  • Who is Adrian Morrison? [00:18]
  • How did you become one of the elite online marketers out there? [01:25]
  • What’s your take on the state of eCommerce right now? [13:25]
  • How important is it now to be a “full-stack” marketer? And what does being a full-stack marketer mean to you? [17:10]
  • How to analyze data to make upsells that work. [27:45]
  • What’s your advice for crushing Q4 and the holiday season? [29:30]
  • How do you think this year’s Black Friday might be different? [32:25]
  • What are your tips for scaling up an eCommerce business? [34:47]
  • How much of your success do you credit to the personal brand you’ve built? [38:28]
  • Is dropshipping dead? What do you have to say about the idea that it ruined online marketing? [51:35]

Connect with Adrian Morrison

Connect with Jason Portnoy

Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

Oct 26, 202001:00:09
A SPECIAL INTRO FROM JASON...

A SPECIAL INTRO FROM JASON...

Jason takes a moment to lay out what to expect this week with Perfectly Mentored.

Oct 26, 202001:35
EP87: Jordan Menard:  The Rise of The Full-Stack Marketer

EP87: Jordan Menard: The Rise of The Full-Stack Marketer

Jordan Menard is the man behind the marketing of some of the biggest names you've heard of, including The Wolf of Wall Street himself – Jordan Belfort. He is also the founder of Longform Creative and the creator of the Traffic Pilot, the world's preeminent e-learning platform for digital marketing.

On this episode of the Perfectly Mentored Podcast, Jordan and Jason jam on the importance of mindset on achieving success, how to become a full-stack marketer, and why people don’t want to go into social media ads.


Topics Covered:

  • Who is Jordan Menard? [00:12]
  • Why is mindset such a crucial topic for you? [10:15]
  • Why do people take mindset lightly when it's probably the most important part? [13:25]
  • About the Netflix documentary, The Social Dilemma [18:51]
  • Why is being a full-stack marketer so important to you? [27:25]
  • What skills do they need to master to become a full-stack marketer? [31:57]
  • What are the key elements or the pillars of what makes a great ad? And what does creating a great winning ad look like? [33:36]
  • What are your thoughts on building a brand – building a personal brand or building your brand around your business? [36:16]
  • Why was the reason behind doing the Traffic Pilot around becoming a pilot? [42:01]
  • What are your top 3 recommended books for entrepreneurs? [43:41]

Connect with Jordan Menard

Connect with Jason Portnoy

Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

Oct 20, 202048:28
EP86: John Lee Dumas: Interviewing Your Way To Success

EP86: John Lee Dumas: Interviewing Your Way To Success

Podcasts are now a prevalent form of entertainment and education, but do you remember when they were still relatively obscure? There’s a special kind of wisdom we can glean from people responsible for pioneering the “normal” formats we now have access to.

 John Lee Dumas is the founder and host of Entrepreneurs on Fire, an award-winning podcast that seeks to reveal the journey of today's most inspiring entrepreneurs. The podcast generates over $250,000 a month in revenue and has over 1M unique listeners a month, many of whom are inspired to take control of their lives and take the entrepreneurial leap.

 On this episode of the Perfectly Mentored Podcast, John and Jason talk about the key behind successful entrepreneurs, important factors to consider when monetizing a podcast, and why creating a listener avatar is crucial.


Topics Covered:

  • Who is John Lee Dumas? [00:27]
  • What are the trends or commonalities you see in people who are super-achievers? [00:57]
  • Are you goal-driven? Do you have a daily routine? Do you write down your goals? [01:51]
  • Which guest had the biggest impact on you and what was it about it? [02:27]
  • Is “serial learning” something you had before podcasting which led you to start? What made you decide to go into podcasting? [03:04]
  • Any advice on when and how to start monetizing a podcast? [6:13]
  • Do you think most people don't do enough research on exactly who their ideal audience is? [9:56]
  • What podcast do you consume right now aside from your own? [13:22]
  • What's the best and worst advice you've received throughout your entrepreneurial journey? [14:35]
  • If you could go back and summarize your best advice from everything you've taken from all your guests, what would you tell all the entrepreneurs that have listened to your podcast? [15:36]

Connect with John Lee Dumas

Connect with Jason Portnoy

Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Oct 13, 202017:01
EP85: Rachel Pedersen: Growing Your Business with TikTok

EP85: Rachel Pedersen: Growing Your Business with TikTok

TikTok has proven to be the gold mine for digital marketing with its exponentially increasing user base.

Rachel Pedersen, aka "the Queen of Social Media", is a social media strategist, educator, and founder of Social Media United, a leading online university for those aspiring to become successful social media managers and strategists. Rachel is also recognized by Content Marketing Institute as one of the most influential online marketers.

On this episode of the Perfectly Mentored Podcast, Rachel and Jason talk about tactical maneuvers for starting out on TikTok, content creation for growing your following, and what it takes to create an effective funnel and landing page.


Topics Covered:

  • Who is Rachel Pedersen? [00:22]
  • What do you have to say to businesses that are saying that their customers aren't on TikTok? [01:15]
  • What's the right hashtag strategy for TikTok and Instagram? [03:01
  • A lot of people look at TikTok and they think dance videos or funny skits - what's your advice for professionals on how to grow their business on TikTok? [4:47]
  • What are most people doing wrong when it comes to TikTok? [7:18]
  • What advice can you give about growing your following and making great content? [9:09]
  • How many pieces of content should people be putting out? [12:46]
  • What are your best tips for Instagram growth now? [15:29]
  • What are some of the most important tips you have for creating a funnel that converts and a solid landing page? [17:13]
  • What are your thoughts about the issues surrounding TikTok regarding privacy and the ban? [20:06]

Connect with Molly Pittman

Connect with Jason Portnoy

Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Oct 02, 202023:22
EP84: Molly Pittman: Online Skills to Survive In Today's Landscape

EP84: Molly Pittman: Online Skills to Survive In Today's Landscape

Now, more than ever, businesses have been pushed to evolve; whether venturing into the digital world or pivoting and adapting to the demands of the “new normal”. Digital marketers not only offer a unique perspective on growing businesses but, also, fresh insights on personal growth.

Molly Pittman is a leading digital marketing strategist, educator, and entrepreneur and is now the CEO of Smart Marketer. Now running her own business, she offers a 4-month mentorship on succeeding as a media buyer in any industry. She has also co-hosted over 200 episodes of Perpetual Traffic and has appeared on stage and across the globe, including the Traffic & Conversion Summit.

On this episode of the Perfectly Mentored Podcast, Molly and Jason talk about where making intentional choices and moves can bring you, how more often than not a marketing campaign’s problem is not really an ad problem but something more fundamental, and the future of local businesses in the time of a pandemic.


Topics Covered:

  • Who is Molly Pittman? [00:15]
  • What can we learn from your journey making intentional choices? [01:31]
  • What have been your guiding principles when making these intentional choices? [04:13]
  • What are the biggest or common mistakes people make when it comes to digital marketing? [14:54]
  • Why do you think so many people only put focus on the media buying side? [19:07]
  • For you, how important is understanding the customer journey in crafting your campaigns and ads? [24:19]
  • What’s your message for brands and maybe media buyers who are dealing with clients obsessed with attribution? [33:57]
  • What’s the marketing play for local businesses now? [41:15]
  • What do you say about having a chip on your shoulder and how it helps drive entrepreneurs? [30:10]
  • What’s your vision and plan for Smart Marketer as the new CEO? [49:18]

Connect with Molly Pittman

Connect with Jason Portnoy

Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Sep 22, 202053:38
EP83: Zachary Babcock: It's Never Too Late

EP83: Zachary Babcock: It's Never Too Late

Sep 18, 202038:55
EP82: Oli Billson: Next Level Scaling

EP82: Oli Billson: Next Level Scaling

Marketing makeovers and automation strategies, coupled with quality client acquisition will definitely grow your business to success. While implementing mobile marketing initiatives, converting prospects into customers will come naturally.

Oli Billson started his first business at the age of 15 and now owns a portfolio of four multi-million dollar businesses, one of which is international with 170 franchises. His superpower lies in strategizing and implementing conversion-led money-making sales and money-making funnels.

On today’s podcast, Oli talks about how his latest venture transforms normal businesses into fast-growth businesses that experience double-digit growth year after year.


Topics Covered:

  • Who is Oli Billson? [00:19]
  • What are some of the mistakes you see most people are doing wrong when it comes to lead generation? [05:25]
  • What are some really good tips on how to qualify a lead? [07:11]
  • Why do you think most people get so tripped up over those vanity metrics? [12:53]
  • What are the elements of the "Phone Funnel System?" [17:06]
  • What is the main criteria in your mind in order to break through the noise in these different platforms? [23:14]
  • What is your advice to the listeners who are trying to put themselves more out there? [28:58]
  • What is an interesting approach on where to put the calendar or the scheduling link on a funnel? [33:37]
  • Why do you think most businesses begin to self-destruct the scale? [39:42]
  • How important is automation for a business? [46:58]

Connect with Oli Billson

Connect with Jason Portnoy

Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Sep 16, 202050:50
EP81: Adam Rundle: Know Your Financials! How To Scale Your Business Profitably

EP81: Adam Rundle: Know Your Financials! How To Scale Your Business Profitably

The financial aspect of a business can easily be neglected when one only looks at face value revenue. It is important to always contextualize your numbers and make sure that you are using the appropriate metrics to look at these numbers.

 Adam Rundle is the founder of CleverProfits and The Perfect P&L. Both Adam and his business are passionate about partnering with business owners and coaching them to effectively understand the business from a financial perspective.

On this episode of the Perfectly Mentored Podcast, Adam and Jason discuss aspects of running a business considering its numbers and financials, three important questions when analyzing profitability, and strategies on determining salaries and commissions.


Topics Covered:

  • Who is Adam Rundle? [00:18]
  • What are the most common mistakes people make when it comes to numbers and financials? [04:02]
  • What is the biggest mistake established businesses make when it comes to the numbers? [07:51]
  • Is there a magic formula for profitability? How should businesses start thinking about growing profits? [09:39]
  • How do businesses grow and how should they understand growth? [12:52]
  • How do businesses actually earn money? [14:03]
  • What is the best way to figure out how much you, as an owner, can take out? How much can you pay an employee? [14:48]
  • Should you hire employees or contractors? [19:47]
  • What is your opinion on the “profit first” mentality? [31:01]
  • How often should a business look at their numbers? [33:32]
  • What are the things that could and should not be written off in the business? [39:58]

Connect with Adam Rundle

Connect with Jason Portnoy

Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Sep 10, 202045:58
EP80: Randi Zuckerberg: On Technology and Living a "Well Lopsided Life"

EP80: Randi Zuckerberg: On Technology and Living a "Well Lopsided Life"

Randi Zuckerberg is an entrepreneur, investor, bestselling author, award-winning producer and founder and CEO of Zuckerberg Media. As an early employee of Facebook and creator of Facebook Live, Randi has extensive experience in using technology to build and promote businesses and the challenges it brings. She hosts a weekly tech-business show on SiriusXM called “Randi Zuckerberg Means Business” and helps kids learn about science and technology through her tv show DOT. and website Sue’s Tech Kitchen (suestechkitchen.com).

On this episode of the Perfectly Mentored Podcast, Randi and Jason talk about the relationship of technology with entrepreneurship and marketing. They also discuss tips on overcoming mental blocks and using the Pick Three Mentality to increase productivity. They also touch on other topics like the growing technological divide and raising strong, empowered women in the digital age.

Topics Covered:

  • Who is Randi Zuckerberg? [00:14]
  • What led Randi to transition from a Broadway actress to a thriving entrepreneur? [01:58]
  • How her background in psychology helped her as a marketer? [05:04]
  • What advice do you have for entrepreneurs who may have good jobs right now but want to jump off to entrepreneurship? [06:21]
  • What were the early days of Facebook like? [08:22]
  • Is technology bad for us or can it make the world a better place? [15:09]
  • Randi talks about the broadening definition of entrepreneurship. [21:06]
  • Randi talks about being well-lopsided as opposed to being well-balanced. [23:03]
  • Randi talks about the Pick-Three Mentality and being excellent at three things at a time [24:09]
  • How important is getting your name out there when it comes to building a successful business? [31:21]
  • What advice do you have on raising strong empowered women? [35:18]

Connect with Randi Zuckerberg

Connect with Jason Portnoy

Like the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Sep 03, 202041:20
EP79: Devin Wills: Turning Pain Into Greatness

EP79: Devin Wills: Turning Pain Into Greatness

Devin Wills is the president of A&W contracting. He's executive director of hands across America. He is the owner and CEO of Black Clover Holdings, and Empathy Lending, all this while being over 500 days sober from drugs and alcohol and just the young age of 23. He counts on his and his team's mindset to get them through life.

On today’s podcast, Devin talks about how one’s struggle can be turned around to having something great.


Topics Covered:

  • Who is Devin Wills? [00:19]
  • How are you able to stay so composed while going through things at such a young age? [7:34]
  • What was the road to recovery like? [11:55]
  • How did you have that type of self-awareness and growth? [15:05]
  • How did the process start coming about of you changing that mindset? [16:38]
  • What advice do you have for the listeners in order to figure their way out? [20:52]
  • How is the current market different from past crashes or economic downturns? [14:13]
  • How did you take on a leadership role at a young age? [24:32]
  • What would your advice be for the young listeners who think that no one's going to take me seriously because they are 22? [29:18]
  • Did that type of money and that type of freedom that you could possibly have scare you? [31:07]
  • Are you very protective of who you let into your circle now and how do you build that trust? [38:34]

Connect with Devin Wills

Connect with Jason Portnoy

Like the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Sep 01, 202044:03
EP78: Phil Town: Start Capitalizing and Winning In The Stock Market TODAY

EP78: Phil Town: Start Capitalizing and Winning In The Stock Market TODAY

Millions of investors were shocked by the recent market crash due to the unpredictable COVID-19, but there is a group of investors who were prepared... These investors are WINNING in the market right now because they take a Warren Buffett-style approach to investing. And it’s not because they’re financial experts or can time the market, it’s because they use the principles of Rule #1 Investing.

Phil Town, the founder of Rule #1 Investing, is an expert investor and 3x New York Times Bestselling author who teaches investors how to buy great companies on sale. His approach is simple: Buy $10 bills for $5 and you are certain to make money.

This crash is just beginning and so is the opportunity of a lifetime for Rule #1 investors. It’s an incredibly rare time in the stock market when you can purchase undervalued companies at a great price.

This is when fortunes are made and generational wealth is created. 

On today’s episode of the Perfectly Mentored Podcast, Phil and Jason discuss sound investment practices, what to do during the current economic downturn, what to invest in, and so much more.

Topics Covered:

  • Who is Phil Town? [00:18]
  • What is the background of Rule #1? Why have the principles behind it held true for at least the last 15 years? [1:54]
  • How has your philosophy background played a role in how you run ads and how you become analytical of everything? [03:11]
  • Why is it so important for you to give back by taking on the role of an investment mentor? [6:30]
  • Do you ever feel empathetic towards the people you’re speaking in front of when you tell them how to invest their hard-earned money knowing the inherent risks involved? [9:52]
  • What is the difference between investing and speculating? [12:30]
  • How is the current market different from past crashes or economic downturns? [14:13]
  • What are some good rules to follow right now for financial success? [20:00]
  • What stocks and businesses are you paying attention to right now? [24:54]
  • If you’re in your 20's and just getting started, 30's, 40's and retiring, what’s the best course of action to take when investing during those years? [36:32]
  • If you don’t have a lot of money, do you believe you should still invest? How do you start? [53:00]

Phil is hosting a 3-Day Virtual Workshop to teach the investing strategies you need in order to capitalize on the stock market downturn. CLICK HERE

Connect with Jason Portnoy

Like the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Aug 28, 202059:10
EP77: Justin Marshall – Mastering The Fundamentals of Facebook Advertising

EP77: Justin Marshall – Mastering The Fundamentals of Facebook Advertising

The digital marketing space is filled with agencies that offer flashy shortcuts that claim to guarantee massive returns. This is why it’s so refreshing when an iconoclast decides to go against the grain and employ more pragmatic and conservative tactics. That’s exactly what Justin Marshall does.

Justin Marshall is the founder of Ad Hoc Media, a Facebook and Instagram media-buying agency based out of Brooklyn, New York. He also runs a coaching program for agency owners and e-commerce brands. 

On today’s podcast, Justin and Jason talk about risk-averse digital marketing strategies, being honest about what you can do for your clients, why a lot of digital marketers sell "pipe dreams", and many other fascinating topics.


Topics Covered:

  • Who is Justin Marshall? [00:18]
  • How did you get started in the digital marketing space? [01:15]
  • How has your philosophy background played a role in how you run ads and how you become analytical of everything? [03:11]
  • How has being risk-averse allowed you to be different as a media buyer and helped get your clients more results? [07:32]
  • How does your candor set you apart from other digital marketers? [11:48]
  • Why do you prefer to keep your client base small? [14:11]
  • Why do you think so many media buyers focus on the ‘sexier’ aspects of digital marketing? [17:23]
  • Why do so many brands fall for these ‘sexy’ advertising shortcuts? [18:26]
  • How important are systems when it comes to running Facebook ads? [23:17]
  • What metrics are important when it comes to an e-commerce account? [39:56]
  • When it comes to taking on a client or someone looking to scale, what are the essentials for scalability? [42:36]


Connect with Justin Masrshall

Connect with Jason Portnoy

Like the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Aug 25, 202047:16
EP76: Rachel Tipograph – Navigating and Dominating the Current E-Commerce Space

EP76: Rachel Tipograph – Navigating and Dominating the Current E-Commerce Space

In the age of social distancing, e-commerce is experiencing a boom most other industries can only dream of. Who better to tell us about this exponential growth than a member of the so-called ‘digirati’?

Rachel Tipograph became an eBay power user when she was just 13. Today, she is a member of the ‘digerati’—an elite community composed of the brightest minds in the digital space. Rachel is the founder and CEO of MikMak, an e-commerce marketing platform for multi-channel brands. She has been showered with numerous accolades from Forbes, LinkedIn, Marie Claire, Fast Company, and many other prominent organizations.

On this episode of the Perfectly Mentored Podcast, Rachel talks about her entrepreneurial journey, creating and pivoting MikMak, current e-commerce trends, and a lot more. 


Topics Covered:

  • Who is Rachel Tipograph? [00:18]
  • How did your entrepreneurship journey start? [1:48]
  • What prompted you to create MikMak? [6:23]
  • How were you able to lower GAP’s average customer age by 10 years? [14:50]
  • How important was it for you to have an environment that gave you the freedom to do the things you wanted? [18:41]
  • Why is it better to work with others instead of just by yourself? [23:45]
  • What trends do you see in the e-commerce space today? [25:00]
  • What does the customer journey look like through your eyes these days? [29:14]
  • What does the journey look like for brands that don’t meet an essential need like apparel and footwear? [31:13]
  • What mistakes do you see most brands making in the e-commerce space right now? [33:30
  • How important is omnipresence? [35:03]
  • How can smaller brands get their money’s worth on these platforms? [38:31]
  • What about attribution? How do you reconcile each platform trying to take credit? [40:17]
  • What are your thoughts on all these privacy complaints on e-commerce platforms? [42:09]
  • How has e-commerce affected the emotional experience of shopping? [44:24]
  • What media do you consume to stay up to date on current trends? [48:40]

Connect with Rachel Tipograph

Connect with Jason Portnoy

Like the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Aug 20, 202051:16
EP75: Chris Cabott: $500M Negotiating Tactics from NFL Super Agent

EP75: Chris Cabott: $500M Negotiating Tactics from NFL Super Agent

The worlds of sports and entertainment are incredibly lucrative. But have you ever wondered who makes the power moves that shape the landscape behind the scenes? People like Chris Cabott, that’s who.

 Chris Cabott is the president and COO of the Steinberg Sports & Entertainment Agency. He oversees all aspects of the company’s finances and internal operations and is also a certified NFL agent on all of their athlete’s contracts. Chris is an attorney and a certified NFL league player-agent with extensive experience in the entertainment industry, being involved in everything from hit records to feature films.

 On this episode of the Perfectly Mentored Podcast, Chris and Jason talk about what it takes to succeed in the hyper-competitive sports and entertainment industries. They also discuss topics like effective negotiation tactics, dealing with failure and the Patrick Mahomes deal.


Topics Covered:

  • Who is Chris Cabott? [00:18]
  • What led you to become the next super-agent and did you always want to be a sports agent? [01:42]
  • How much of your success is attributed to luck and how much of it is because of your ability to network? [04:22]
  • Any networking tips you’d like to share? What’s the right approach to networking? [05:37]
  • What’s your history with Leigh Steinberg and how much does he mean to you? [10:32]
  • How did you handle the negotiations for the Patrick Mahomes deal? [14:26]
  • What are your top tips on how to effectively negotiate? [19:33]
  • When negotiating, how do you calculate risk and when do you say it’s time to walk away from a deal? [23:39]
  • What happens when the agent and player disagree? [26:30]
  • Why was it such a good opportunity for both you and Patrick to start talks on the deal so early on in 2016? [30:23]
  • When it comes to signing clients for SSE, what’s the pitch like? Can you offer some effective pitching techniques for agents? [31:17]
  • How do you handle losing, e.g. a client that doesn’t want to sign with you or a deal that falls through? [33:58]
  • Which is harder to negotiate for athletes—brand endorsement deals or player contracts? [37:10]
  • Has being a sports agent made you less of a fan of specific teams? [38:21]
  • Do you play fantasy football? Have you helped out any friends or family members with their picks? Do athletes care about fantasy stats? [41:32]

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Aug 18, 202045:21
EP74: Curt Maly: Ethical Propaganda and the BELT Method

EP74: Curt Maly: Ethical Propaganda and the BELT Method

How often do you look outside the marketing box for inspiration? There is a wealth of books on marketing and strategies and so forth, but often, the most effective strategies may be found in other arenas of entertainment or politics. And once you fundamentally understand the psychology behind those golden strategies, it’s amazing how patterns begin to emerge in the people you see every day.

Curt Maly is a speaker, entrepreneur, and CEO of Black Box Social Media, LLC, a digital marketing agency and training company that focuses on helping mission-based businesses to expand their reach and scale-up through unique and creative digital marketing campaigns.

On this episode of the Perfectly Mentored podcast, Curt and Jason shed some light on the right way to use propaganda, Curt’s legendary BELT Method and the psychology of marketing online, and lessons from the way companies like Apple and Facebook get us addicted to their products. Tune in for a perspective on genius marketing that you won’t find anywhere else.

Topics Covered:

  • Who is Curt Maly? [00:15]
  • How do you view propaganda? [02:40]
  • What role does emotion play in Trump’s marketing? [05:08]
  • Any tips on using Facebook Live to reach your people? [08:13]
  • Do you often see problems with consistency in people marketing online? [12:54]
  • How can I use propaganda to my advantage? [15:40]
  • What is the belt method? [19:11]
  • What does playing the long game in marketing mean to you? [22:50]
  • How does psychology play into the way you market? [24:57]
  • Do you tailor your creative to specific parts of the customer journey? [28:39]
  • What metrics are important to you? [34:15]
  • What’s the value of engagement on posts? [37:16]
  • Have you met anyone for whom your method doesn’t work? [40:36]
  • What can we learn from the way Apple gets us addicted? [43:39]
  • What is the Facebook Breakdown Effect and why is it important? [44:53]
  • How can people reach you? [50:14]

Connect with Curt Maly

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Like the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Aug 13, 202052:20
EP73: Cole Gordon: Out-Selling Yourself (And Your Expectations)

EP73: Cole Gordon: Out-Selling Yourself (And Your Expectations)

Sales is one of those skill sets that gets preached about a lot - mostly by people who are only average at it. Want to be better than that? Bypass the tactics and get back to the fundamentals.

Cole Gordon owns a sales recruitment & training agency helping entrepreneurs delegate sales calls so they can scale their companies to multiple 7-figures. He has done over $5M in sales in the past 2 years (averaging 400k+ in yearly commissions) as a full-time sales rep selling to industries such as coaching, consulting, digital agencies, real estate, mortgage, financial services, insurance, and more.

On this episode of the Perfectly Mentored podcast, Cole and Jason jam on what it takes to ace your sales, including the pieces that need to line up (for you and for your prospect), how to structure your content, offers and even your own mind, and taking inspiration from others to develop your unique voice and sell the way only you can. Tune in to clear up all your sales struggles and gain the confidence you need.

Topics Covered:

  • How did Cole Gordon become who he is today? [00:15]
  • Can everybody be good at sales with enough work? [05:23]
  • How can people become better at sales every day? [07:47]
  • Is congruence an important part of making the sale? [11:29]
  • What are your tips on proper lead generation? [13:46]
  • Is there a difference between selling on- and offline? [15:23]
  • What are the seven beliefs involved in closing a prospect? [17:20]
  • If everything else lines up, how do you instill the willingness to buy? [19:46]
  • What’s the formula for a solid organic content strategy? [20:41]
  • Do you put a call to action on every post you make? [25:56]
  • Tell us more about the framework for a successful free consult call? [27:09]
  • How do you get into the best possible mindset for sales? [34:12]
  • For someone operating in a saturated market, what’s your approach to competition? [37:38]
  • What’s the best approach when price gets brought up? [42:06]
  • Why Cole’s specific language will not work for you [44:48]
  • What is contrast selling and how do you use it? [46:25]
  • Who are the people who have inspired you the most? [49:50]
  • How can we connect with you? [52:51]

Connect with Cole Gordon

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Like the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Aug 11, 202054:24
EP72: Corey Fleischer on #ErasingHate and Refusing to Be Silent

EP72: Corey Fleischer on #ErasingHate and Refusing to Be Silent

It’s hard to even open your phone anymore without coming across a headline or post on social media that hurts or makes you angry. And it can be an overwhelming feeling, knowing that there’s so much bad in the world. What could one person possibly do about all the hate?

Corey Fleischer is the founder of the #ErasingHate movement which locates and eliminates hate speech graffiti for free (worldwide), stopping the cycle of hate, one hate speech at a time, by educating and inspiring our communities.

On this episode of the Perfectly Mentored podcast, Jason and Corey dive deep on Corey’s evolution into someone who proactively stands up to hate, and how everyone can do the same, dealing with the mixed reactions of people who either don’t understand you following your passion or actively oppose you doing so, and how you can build something bigger than you that leaves a positive mark on the world. Listen in to learn more about fighting hate in a world that seems to struggle with it more than ever.

Topics Covered:

  • Introducing Corey Fleischer? [00:15]
  • Does the amount of hate you’ve seen shock you? [04:14]
  • What’s your advice to anyone scared to stand up and take action? [06:25]
  • How do you reconcile your “why” with your finances? [09:01]
  • What do you say to people who are afraid and don’t know what they want to do in life? [12:42]
  • Thoughts on your loved ones coming around to accept your choices [17:35]
  • When did you begin to see the #ErasingHate movement becoming bigger than you? [20:44]
  • Why do you think #ErasingHate has caught on so well? [26:06]
  • What’s your guidance for people who want to build something bigger than themselves? [29:24]
  • How do you deal with the hate you get for what you do? [32:26]
  • Shutting out the outside feedback around you [37:41]
  • How can people reach the #ErasingHate movement or connect with you? [42:49]

Connect with Corey Fleischer

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Like the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Aug 06, 202044:22
EP71: Emily Hirsh: The Secret to Getting Real Results and Keeping Clients Forever

EP71: Emily Hirsh: The Secret to Getting Real Results and Keeping Clients Forever

Simply doing the work has fallen by the wayside in the age of Internet “gurus” and dime-a-dozen online marketers. It’s rare to see service providers who are committed to constantly improving their own skillset to get results for their people. And when you find such a person, it’s in your best interest to listen up.

Emily Hirsh is a leading Digital Marketing Strategist, young entrepreneur and founder of Hirsh Marketing, one of the fastest-growing digital marketing agencies that is responsible for over $90 million (and counting!) in client revenue generated. Emily and her team of experts work with top-level influencers and game-changing entrepreneurs and to grow their businesses and generate massive revenue using her revolutionary Hirsh Process.

On this episode of the Perfectly Mentored podcast, Emily and Jason jam on the commitment to perfecting the way you serve your clients (rather than making wild claims you can’t back up), candidly walking clients through expectations, systems and the work they need to do, and crafting a knockout brand and consistent, exceptional Facebook ads. Tune in for hard-hitting strategies from an expert with the track record to prove them.

Topics Covered:

  • Who is Emily Hirsh? [00:15]
  • How did you get all the clients you have so quickly? [02:13]
  • What’s your take on the ethics of selling and the “gurus” on the Internet? [03:41]
  • What is the Hirsh process? [05:13]
  • How important is foundational knowledge vs. tactics? [06:30]
  • Has all your experience doing audits made you a better businessperson? [08:49]
  • What was your first hire, and who do you recommend others hire first? [09:37]
  • For other companies, do you recommend contracting out? [11:30]
  • What do you tell clients who want a huge return instantly? [12:31]
  • How do you reconcile the risk of selling online with all its unreliable variables? [13:49]
  • Was the choice not to brand yourself a “guru” deliberate? How did you manage it? [15:24]
  • How do you handle the fact that you can’t personally deal with every client? [18:13]
  • Have you come across a business where your process wouldn’t work? [20:44]
  • What’s the biggest problem local businesses with limitations face in Facebook ads? [21:47]
  • What makes a business qualified or unqualified to work with you? [23:04]
  • How did you get to (and how do you maintain) your 95% retention rate? [26:42]
  • How do you approach the subject when a client’s offer needs to be reworked? [28:19]
  • What’s the perfect recipe for a personal brand? [29:22]
  • Any advice on the concept of getting wrapped up in vanity metrics? [31:12]
  • What are your top 3 tips on how to run really great Facebook ads? [31:52]
  • How do you prioritize copy, creative and call to action? [33:55]
  • How can people contact you? [35:12]

Connect with Emily Hirsh

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Like the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Aug 04, 202036:58
EP70: Doug Ellin: The Mind Behind Entourage Talks Creativity and Criticism

EP70: Doug Ellin: The Mind Behind Entourage Talks Creativity and Criticism

Who's sitting behind the camera on your favorite shows? The Internet is obsessed with actors, but there's a wealth of information, imagination and valuable insight locked in the creative minds responsible for your latest binge-watch.

Doug Ellin is an American screenwriter and film and TV director best known for creating the HBO series Entourage. Ellin also served as executive producer, director, head writer and supporting actor for the series, and wrote, directed and produced its 2015 film adaptation.

On this episode of the Perfectly Mentored Podcast, Doug and Jason jam on the evolution of Entourage into an incredible hit show, how the reaction to art changes as society does, and the impact of streaming services and social media on a screenwriter's work.

Topics Covered:

  • Who is Doug Ellin? [00:15]
  • How did you get started in film and TV? [00:56]
  • Did you like the idea of Entourage from the beginning? [03:02]
  • Does perfectionism play a part in writing a hit show? [05:32]
  • How did you assemble the Entourage cast? [07:15]
  • When did you know the show would be a hit? [11:06]
  • You said writing Entourage was like torture - why? [11:54]
  • Do you watch the finished show? [12:47]
  • Would Entourage ever get made if it were pitched today? [13:47]
  • What are your thoughts on the way culture is changing and what currently offends people? [17:20]
  • Were you nervous about the Entourage movie being made? [18:27]
  • Does criticism ever get to you, and do you read reviews? [19:53]
  • Is it easier to write jokes than to tell them? [20:56]
  • What inspired your focus on the characters as you wrote? [21:33]
  • How long was it before you got big stars to do cameos on the show and who was the most surprising? [22:56]
  • Who goes out and makes the endorsement deals for products that show up on Entourage? How is that handled? [24:18]
  • What was the process like for getting U2 to make an appearance? [26:00]
  • How do you stay creative after years and years of writing? [28:09]
  • What is life like post-Entourage? [28:47]
  • How has pitching changed in the age of streaming? [30:13]
  • Why do you think movie actors are flocking to TV now instead of the reverse? [33:17]
  • How is social media changing the game and influencing our idea of celebrity? [34:24]
  • What's next for you? [36:00]

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Like the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Jul 30, 202037:20
EP69: Dee Deng: How to Lead Your People While the World is Ending

EP69: Dee Deng: How to Lead Your People While the World is Ending

COVID-19 has made the already-tough path of entrepreneurship nearly impossible. But the only person stopping your growth is you - put the focus on delivering value and learning from your many mistakes and watch your business thrive, coronavirus or no.

Dee Deng is the co-founder and CEO of Right Hook Digital, an ecommerce growth & performance marketing agency that manages millions in ad spend for their growth clients across Australia and the USA. Obsessed with "delivering wow," Dee leads his agency team of 50 while traveling the world sharing his team's learnings & insights and educating brand owners on how to scale profitably and sustainably. Most recently, Right Hook has been listed as one of Australia's Fastest Growing Companies of 2019/2020 by the Australian Financial Review.

On this episode of the Perfectly Mentored podcast, Jason and Dee break down the mechanics of a high-functioning and fast-growing business, approaching Internet marketers with a grain of salt (and helping clients do so, too), and what it takes to be an effective leader and mentor in a time of crisis like the pandemic. Listen in for a much-needed dose of reality and solid, grounded wisdom in a currently confused world.

Topics Covered:

  • Who is Dee Deng? [00:15]
  • Why is risk the common factor in the marketing industry? [03:32]
  • How much of your incredibly accelerated scaling was done on the fly? [06:52]
  • What's your advice for those who are stuck in place? [07:55]
  • Where's the balance between not waiting around and making sure your people have a checklist? [09:35]
  • As a solo entrepreneur, what's the first hire? [11:01]
  • How did you learn to let go of some control? [12:22]
  • What's the secret to being the boss who gives value, but not the one who just hangs around? [14:28]
  • How does Right Hook approach employee training? [17:15]
  • Are entrepreneurs who expect a life of easy luxury on the right track? [19:25]
  • Is "no" a good motivator? [23:33]
  • Why does marketing attract fake experts? [26:11]
  • How do you help clients sift through the BS? [28:27]
  • What does each client need to be educated on? [32:13]
  • How did your leadership discuss plans for COVID-19? [35:56]
  • What advice do you have for leaders facing a crisis? [41:34]
  • How much are you telling your employees right now? [43:38]
  • Why is growth important to you while the world is in turmoil? [44:42]
  • Is selfishness sometimes a good thing? [46:04]
  • Wrap up [47:46]

Connect with Dee Deng

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Like the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Jul 28, 202049:12
EP68: Ariel Helwani: Following Your Instincts All the Way to the Top

EP68: Ariel Helwani: Following Your Instincts All the Way to the Top

Professional fighters are known for their ability to take a hit and bounce back, and persist until victory. There's a lesson there for entrepreneurs, too.

Ariel Helwani is a mixed martial arts (MMA) reporter whose work appears across ESPN's many platforms. The award-winning journalist joined ESPN in June 2018 to cover MMA and has gone on to play several roles there, including: co-host of the weekly MMA program "Ariel & The Bad Guy," host of the ongoing livestream and podcast "Ariel Helwani's MMA Show" and reporter for MMA across ESPN digital media and television platforms. Helwani has been covering MMA professionally since 2006 and he is an eight-time winner of "MMA Journalist of the Year" at the World MMA Awards and a previous contributor to MMA coverage for Fox Sports and NBC Sports.

On this episode of the Perfectly Mentored podcast, Jason and Ariel lay out the reasons behind some of Ariel's boldest career moves, keeping a resilient and positive mindset even in the face of extreme challenges, and the most vital tips for doing legendary work on camera. Join in for a fresh take on mindset and interpersonal strategy from the best around.

Topics Covered:

  • Who is Ariel Helwani? [00:15]
  • How did you get from Point A to Journalist of the Year? [01:50]
  • What advice do you have for facing competition? [11:13]
  • Was the pivotal decision to leave your job after a week the product of impulse or self-awareness? [13:26]
  • What was your motivation to start dressing differently? [16:20]
  • How did you stay positive despite setbacks? [17:57]
  • When does the “chip on your shoulder” become dangerous? [22:15]
  • Has the sparkle worn off of being on ESPN? [23:32]
  • How do you handle swallowing your pride and maintaining your mindset to cover a sport that treated you badly? [29:17]
  • Following that, how do you keep from taking things personally? [36:55]
  • What advice do you have for those who want to perform well in front of a camera? [38:46]
  • Do you still get nervous? [41:18]
  • What's next for you? [43:03]
  • Did this interview measure up to the big leagues? [45:38]
  • How do you toe the courtesy line when interviewing fighters? [47:08]
  • Wrap-up [49:28]

Connect with Ariel Helwani

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Like the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Jul 23, 202051:54
EP67: Andy Krainak: Growing a Brand (The GaryVee Way)

EP67: Andy Krainak: Growing a Brand (The GaryVee Way)

Branding is the entrepreneur's jigsaw puzzle. You need the right pieces in the right places and in the right number. How do the giant names do it all so flawlessly?

Well, did you ever wonder who's behind the personal brand for Gary Vaynerchuk, for instance? Andy Krainak is the Brand Director for VaynerMedia, the man responsible for funneling Gary's ideas and inspirations into high-performing, optimized content across several channels - all of which works together to grow the GaryVee brand.

On this episode of the Perfectly Mentored podcast, Andy and Jason dig deep into mastering new platforms for content and branding, the vital importance of knowing yourself and following your own strategies for growth, and the tactical details that Gary Vee uses to turn his content to gold (no matter where it gets posted). Tune in for a rare opportunity to learn from one of the brilliant minds behind the Gary Vee brand.

Topics Covered:

  • How did Jason and Andy meet? [00:15]
  • What does Gary Vee's Brand Director do? [01:55]
  • How did the journey go from when you started with the team till now? [02:49]
  • Has curiosity played a big role in your growth? [06:03]
  • What's the process like when you have to master a new platform? [07:27]
  • Is Gary's experience on a new app different than someone else's? [09:26]
  • How do you get past the fear of failure? [12:19]
  • Is there room to make mistakes on a team as important as Gary's? [13:36]
  • Can we hear more about the hiring process for your team? [15:36]
  • How does a business owner know who to follow and how to strategize? [17:13]
  • Is Gary very different off-camera? [18:33]
  • What are the most important things to know about brand building? [21:05]
  • Should everyone be everywhere online? [23:56]
  • What are the best platforms right now? [24:47]
  • Is paid or organic the way to go? [26:57]
  • How does knowing yourself determine where you show up? [30:00]
  • How often should I be posting? [30:57]
  • What does "quality" actually mean for content? [32:19]
  • Which KPIs are you watching? [34:08]
  • How do you prioritize different parts of the content? [36:29]
  • Any tips for performing well on Instagram, TikTok and LinkedIn? [37:33]
  • Is Facebook dead? [41:45]
  • Any top-secret tools to recommend? [42:44]
  • How do you keep your finger on the cultural pulse? [44:02]
  • Want to get more expertise? [45:19]

Connect with Andy Krainak

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Like the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Jul 21, 202045:48
EP66: Harley Finkelstein: Scaling Shopify with Luck, Passion and Love for the Customer

EP66: Harley Finkelstein: Scaling Shopify with Luck, Passion and Love for the Customer

As hard as it might be to believe, the pandemic we’re experiencing brings opportunities with it, not just tough times - but you’re going to need some inside expertise to make your new ecommerce venture thrive.

Harley Finkelstein is an entrepreneur, lawyer, and the Chief Operating Officer (COO) of Shopify. He founded his first company at age 17 while a student at McGill and went on to complete his law degree and MBA at the University of Ottawa, where he co-founded the JD/MBA Student Society and the Canadian MBA Oath. Harley is an Advisor to Felicis Ventures, and one of the "Dragons" on CBC's Next Gen Den. Recently, he received the Canadian Angel Investor of the Year Award, Canada's Top 40 Under 40 Award, and was inducted into the Order of Ottawa. From 2014 to 2017, Harley was on the Board of the C100, and in December 2017 he was appointed for a 5-year term to the Board of Directors of the Canadian Broadcasting Corporation (CBC).

On this episode of the Perfectly Mentored podcast, Jason and Harley dive deep on putting the necessary tools and power to succeed in retail in the hands of small businesses, how to understand and effectively reach your ideal customers, and keeping your customers around with a dose of qualitative insight. Tune in for actionable advice at every level, from a true legend in his industry.

Topics Covered:

  • Who is Harley Finkelstein? [00:15]
  • How did the entrepreneurial journey start for Harley? [02:24]
  • Where does luck figure into business? [09:00]
  • How does discomfort promote growth? [11:01]
  • Why is it important to level the retail playing field? [13:10]
  • Is it wrong to want to build an empire? [16:59]
  • What’s the low-down on the Shopify fulfillment network? [19:18]
  • How vital is it for customers to get that they need to own their brand? [23:31]
  • Is multichannel the way to go right now? [26:17]
  • How can I best communicate with my customers? [30:39]
  • With more Shopify stores open now, how many become successful? [32:19]
  • Where are the opportunities in the ecomm space at the moment? [37:29]
  • What’s the difference between “scrappy” and “sloppy”? [41:25]
  • Where is ecomm now, and where is it going? [47:31]
  • How will travel and tourism change going forward? [48:29]
  • What are stores using to track and understand their ideal demographic? [50:01]
  • How do you scale what you cannot measure? [51:24]
  • Which apps are must-haves for the beginner Shopify store? [53:26]
  • How can I get more involved? [55:09]

Connect with Harley Finkelstein

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Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Jul 16, 202055:38
EP65: Ryan Deiss: Demystifying Digital Marketing and the Secrets of the Email

EP65: Ryan Deiss: Demystifying Digital Marketing and the Secrets of the Email

Becoming truly great at marketing - and the moving parts and disciplines that surround it - requires a lot more than laser focus. At the end of the day, it is the well-rounded individual with a view of the big picture that winds up on top.

Ryan Deiss is an entrepreneur, bestselling author, and one of the most sought-after and dynamic speakers on marketing in the world today. He is also the founder and CEO of several companies, including The Scalable Company, DigitalMarketer.com and Recess.io. Alongside his other endeavors, Ryan serves as the host and founder of Traffic & Conversion Summit, the largest digital marketing conversion conference in North America. Over the course of his career, Ryan has introduced and popularized many of the digital selling strategies that modern companies now take for granted.

On this episode of the Perfectly Mentored podcast, Jason and Ryan discuss weaving together the fundamentals of marketing and strong copy with the latest technology and techniques, keeping humanity at your center as you grow, the golden rules of email marketing, and continually improving yourself so you can lead, not absorb. Listen in for an instant advantage in your marketing.

Topics Covered:

  • Who is Ryan Deiss? [00:15]
  • What is a 10x Marketer? [01:10]
  • Why Does "T-Shaped" Marketing Matter? [03:05]
  • How Do I Navigate Channel Attribution? [06:25]
  • What Do Relationships Mean to a Growing Brand? [08:50]
  • Why is It Sometimes So Hard for Marketers to Market Like Humans? [11:50]
  • How Do Emails Factor into Up-to-Date Marketing? [14:35]
  • Are Blogs Dead? [18:20]
  • How Do I Grow My Email List? [20:32]
  • What Makes a Great Email Marketing Strategy? [24:50]
  • Should My Emails Be from Me or My Brand? [29:00]
  • What Are the Biggest Mistakes You See in Online Selling? [30:47]
  • Does Every Email Need a Call to Action? [34:00]
  • What Are the Biggest Do's and Don'ts for Digital Marketing Right Now? [35:05]
  • What Happens When You Send the Wrong Email? [37:12]
  • Why is Advertising Always the First Thing to Go? [40:23]
  • How Do You Stay Ahead of the Digital Marketing World? [42:40]
  • Which Books Have Impacted You the Most? [45:27]
  • How Does One Avoid Becoming a Sponge? [47:35]
  • What Is the Digital Marketing State of the Union? [51:10]

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Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Jul 14, 202054:02
EP64: David Meltzer: How to Get Rich AND Be Happy

EP64: David Meltzer: How to Get Rich AND Be Happy

All the marketing "gurus" on the Internet will happily tell you how to make money. But how many of them can tell you how to make yourself wealthy in every part of your life, in ways that go far beyond your paycheck?

David Meltzer is the Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, but his life's mission is to empower OVER 1 BILLION people to be happy! This simple yet powerful mission has led him on an incredible journey to provide one thing…VALUE. David is a three-time international best-selling author, a Top 100 Business Coach, the executive producer of Entrepreneur's #1 digital business show, Elevator Pitch, and host of The Playbook podcast. His newest book, Game-Time Decision Making, was a #1 new release. David has been recognized by Variety Magazine as their Sports Humanitarian of the Year, awarded the Ellis Island Medal of Honor and most recently at the Super Bowl David was honored as the Most Valuable Philanthropist.

On this episode of the Perfectly Mentored podcast, Jason and David dive into reconciling the relationship between money and actual happiness, the five steps to aligning with yourself and taking advantage of the opportunities that come from chaotic, disruptive times, recognizing what you can control to maintain a positive mindset, becoming a credible person, and creating lasting, actionable motivation in your own life. Tune in for inspiration that will last.

Topics Covered:

  • Who is David Meltzer? [00:15]
  • How Does One Person Help a Billion Others? [01:40]
  • What Can I Do to Get Unstuck in a Difficult Time? [13:31]
  • What's the Secret to Better Sales? [17:36]
  • How Do I Get Over Imposter Syndrome? [18:55]
  • Which Techniques Support a Positive Mindset? [21:16]
  • How Does Ego Management Factor Into Mindset? [24:01]
  • Any Tips for Better Negotiations? [25:29]
  • How Do I Build Up My Credibility? [27:39]
  • What Makes a Great Leader? [29:35]
  • How Important Are Routines? [30:22]
  • What Does The Last Dance Have to Teach Us? [32:33]
  • How Do I Reach David? [35:41]

Connect with David Meltzer

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Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Jul 09, 202035:15
EP63: Mike Arce: Leveling Up Your Life And Your Sales

EP63: Mike Arce: Leveling Up Your Life And Your Sales

It takes a lot of discipline, drive and intention to come out of this pandemic even stronger than you were when it started. Whether physically, mentally or in business, those who are applying themselves to growing and improving during this time are the unstoppable ones.

Mike Arce is an entrepreneur, speaker, coach, and advertising professional who owns Loud Rumor, a 7-figure advertising agency for fitness studios and independent gyms. Mike is also the host of a video podcast, The G.O.A.T. Show, where he interviews people who are arguably the greatest of all time at what they do.

On this episode of Perfectly Mentored, Jason and Mike jam on the shift to virtual fitness programs in the midst of COVID-19, how Mike trains his sales team using micro-wins, prioritizing each step of the sales process correctly and developing a resilient mindset to push past failure. Listen in for a new take on selling in tough times.

Topics Covered:

  • Why is Mike Arce a Fitness Legend? [00:15]
  • How Are Fitness Businesses Pivoting During COVID-19? [01:10]
  • What Can I Do to Get Okay with Asking for Money Online? [06:42]
  • How Do I Conquer Imposter Syndrome? [10:35]
  • What's the Biggest Mistake Salespeople Make? [12:05]
  • Has COVID-19 Changed the Rules of Sales? [16:32]
  • Why is Ad Spend the First to Go in a Crisis? [19:10]
  • Where Did You Learn Your Exceptional Skill Set? [20:25]
  • How Much Do Marketing and Sales Overlap? [24:55]
  • What Part of the Sales Cycle Trips People Up the Most? [28:14]
  • Is Sales Largely a Mental Process? [31:37]
  • What Does Your Daily Routine Look Like? [32:15]
  • How Do I Begin to Rebuild My Mindset? [35:38]
  • Is Your Inner Circle Important? [37:25]
  • How Do I Get in Touch with Mike? [38:43]

Connect with Mike Arce

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Like the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Jul 07, 202039:25
EP62: Tim Storey: Connecting to Our Purpose and The Miracle Mindset

EP62: Tim Storey: Connecting to Our Purpose and The Miracle Mindset

Most of us know how it feels to sit back and wait for our lives to get fulfilling. We feel like we're doing the work but going nowhere. It's only when we get aligned with our purpose, our gifts and our highest calling that we can move forward to do the incredible things we dreamed about as children.

Tim Storey is an acclaimed author, speaker, and life coach helping people create the future they desire. He has inspired people from all walks of life using seasoned foundational principles and humor to help them overcome the obstacles that are holding them back, and he often meets privately to counsel high-profile leaders in various industries. Aside from his speaking, Tim partners with phenomenal organizations to spread love and hope, such as the Fred Jordan Mission in Los Angeles' Skid Row, Music Unites Day in Los Angeles' Compton schools and Kid's Haven orphanage in Johannesburg, South Africa. Tim is featured on nationally-syndicated Keep the Faith Radio each weekend, providing short inspirational moments and was a featured guest on Oprah's SuperSoul Sunday, Steve Harvey TV and many more. Tim has authored multiple books with the most recent, Comeback & Beyond, being a top seller on Amazon.

On this episode of the Perfectly Mentored podcast, Jason and Tim dive deep on shedding what we think we know, getting unstuck and moving forward, finding your "favor" in order to get in alignment and the amazing things that happen when we nurture our Miracle Mindset. Listen in to begin unlocking the version of you that achieves without inhibitions.

Topics Covered:

  • Who is Tim Storey and What Do Celebrities, Leaders, and You and I All Have to Learn? [00:15]
  • How Did the "Comeback King" Get His Start? [00:55]
  • What's the Secret to the Tim Storey Energy? [2:44]
  • What Does It Mean to Adapt? [4:28]
  • What's the Difference Between a Comeback, a Go-Back and a Setback? [6:26]
  • How Can We Begin to Focus on the Door in Front of Us? [9:54]
  • What is the "Discount Version" of a Person? [12:17]
  • Why Are We Being Pressured Toward Average? [13:53]
  • What if It's Just Not Happening for Me? [16:37]
  • Can A Person Spend Too Much Time On One Step of Their Harvest? [17:47]
  • How Do I Know if I Planted the Right Seeds? [19:38]
  • What is It Like Interacting with Oprah? [20:25]
  • Is that "It Factor" Natural or Developed? [21:54]
  • Why Do People Breeze Past Mindset? [23:44]
  • How Do I Get in Alignment? [26:26]
  • How Do I Snap Out of "Singular" Thinking? [29:02]
  • Why Do We Lack the Motivation to Really Change? [31:15]
  • What's the Temptation to Compare Ourselves About? [33:55]
  • Where's My Moment in the Spotlight and What is the Key to Being At Peace with Yourself? [36:34]
  • How Do I Access the "Miracle Mindset"? [40:56]
  • I Keep Getting Punched in the Face - How do I Get Back Up? [43:00]
  • Where Can I Reach Tim and How Does Execution Factor into Manifesting? [45:49]

Connect with Tim Storey

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Like the episode? Come visit us on Apple Podcasts don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Jul 02, 202043:58
EP61: Dave Asprey: Hacking Brain and Body

EP61: Dave Asprey: Hacking Brain and Body

It's not uncommon for hard-working entrepreneurs to imagine that they can live on success alone - but those who try quickly find that they're only undermining their own potential. Buying into the "grind" mentality is not only ineffective, it's dangerous, and paying attention to your health now leads to pig payoffs later.

Dave Asprey, the "Father of Biohacking", is the creator of the Bulletproof Diet and innovator of Bulletproof Coffee, Collagen Protein supplements and many more advances in commercial wellness products. Over the last two decades, Dave has worked to uncover the latest, most innovative methods, techniques and products for enhancing mental and physical performance, pushing the bounds of human possibility in the name of science and evolution. Through the Bulletproof Diet, Dave has maintained a 100-pound weight loss, improved his sleep, and upgraded his brain, ultimately transforming himself into a better entrepreneur, a better husband, and a better father. In addition to hosting Bulletproof Radio, a Webby Award-winning podcast, Dave is currently serving as the founder, CEO or Chairman of six health, wellness and biohacking companies.

On this episode of the Perfectly Mentored podcast, Dave and Jason dive into what it means to contribute something worthwhile as an entrepreneur, viewing your health, mindset and mental wellbeing as an investment, pushing past fear to unlock your capabilities, and strategies for staying healthy in the midst of COVID-19. Join the conversation to finally push past that thing that's holding you back.

Topics Covered:

  • Who is Dave Asprey? [0:15]
  • How Did Bulletproof Get Its Start? [2:02]
  • Should I Be Following the Market? [6:18]
  • What's Wrong With the Way My Body Runs? [14:17]
  • How Do I Start Optimizing My Health? [18:14]
  • What Does Sleep Have to Do With It? [23:37]
  • Is My Fried Food Habit Worse Than Smoking? [28:04]
  • How Do I Get the Most from My Workout? [31:13]
  • What Do You Recommend for Quarantined Entrepreneurs? [37:30]
  • Why Does MCT Oil Make Me Tired? [40:23]
  • What's the Lowdown on Intermittent Fasting? [41:10]
  • How Important is My Body to My Entrepreneurship? [42:45]

Connect with Dave Asprey

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Like the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Jun 30, 202042:05
EP60: Russell Brunson: The Secret to Getting Traffic

EP60: Russell Brunson: The Secret to Getting Traffic

The names we know are the names we know for a reason. These are the ones who have reached the top through hard work, smarts, and great mentorship - and when they have something to teach us, it's up to us to take their wisdom and make it a stepping stone on our own path to success.

Russell Brunson has sold everything from shakes and supplements to coaching, books, consulting, coupons, t-shirts, technology services, and software. He reached a top-ranking status in several network marketing companies, generating 1.5 million leads in just six weeks. The limitations and obstacles Russell encountered with the technology required to bring his sales funnels to life became the birthplace of the idea for his software company, ClickFunnels. Together with his partner Todd Dickerson, Russell launched their sales funnel software in October 2014, and the company grew to $100,000,000 in the first three years. Currently, ClickFunnels has over 100,000 active users, and Russell continues to speak, publish bestselling books, and mentor entrepreneurs in his Two Comma Club.

On this episode of the Perfectly Mentored podcast, Jason and Russell dig into what makes a perfect funnel, the secrets of the irresistible offer, and staying fully present in every area of your life. Listen in for insider knowledge from a marketing legend.

Topics Covered:

  • Who is Russell Brunson? [00:15]
  • Are Websites Dead? [00:45]
  • What Makes a Perfect Funnel? [2:29]
  • How Does One Become a Master Copywriter? [4:06]
  • What Does an Irresistible Offer Look Like? [8:34]
  • How Do Organic and Paid Traffic Compare? [11:13]
  • Any Tips for Getting More Traffic? [13:12]
  • What Sets a Successful Funnel Apart from a Dud? [16:23]
  • Why Do Businesses Neglect the Awareness Piece? [20:11]
  • How Do You Balance a Successful Business and Time with Family? [22:40]
  • What Industry is Booming Right Now? [24:50]
  • Any Exciting Developments Coming Up? [25:38]

Connect with Russell Brunson:

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Like the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Jun 25, 202026:37
EP59: Billy Gene Shaw: How to Stand Out and Get Noticed

EP59: Billy Gene Shaw: How to Stand Out and Get Noticed

When was the last time you looked at your social media feed, read the news or saw an ad and felt an overwhelming sense of clarity? There's a lot of smoke screening and distraction coming at us online. And if you can find a way to get away from the BS tactics and get to the point, your people will come running.

Billy Gene is the founder and CEO of top-ranked digital advertising agency Billy Gene Is Marketing Inc., through which he teaches entrepreneurs and marketers a skill set that is simply not taught in schools, period. Billy's ads have been seen over 300 million times and he has been featured in some of the leading publishing companies around the world such as Forbes, Entrepreneur.com, and The Huffington Post. As a leading marketing influencer, educator, and practitioner, Billy empowers the masses by sharing his proven success in turning "clicks into customers"… the most lucrative skillset in the world.

On this episode of Perfectly Mentored, Jason and Billy get into the realities of competing for your customers' attention in a noisy world, the biggest mistakes people make in sales, what being "entertaining" actually involves, and how to never stop learning (because no one actually achieves "overnight success"). Tune in for straight-up, undiluted insight from the best in the business.

Topics Covered:

  • Ready to take some notes? [0:15]
  • How does a person get famous? [2:00]
  • Who is Billy Gene? [5:02]
  • What can we expect from Billy Gene Offends the Internet? [6:36]
  • How important is getting attention in marketing? [9:15]
  • Why are some people afraid to ask for money? [11:28]
  • What are the biggest mistakes you’ve seen in sales? [13:59]
  • How does the sales process change online vs. in person? [16:26]
  • Does trust factor into sales? ([19:30]
  • What advice do you have for those with a new service to sell? [21:07]
  • What’s the recipe for non-boring content? [24:10]
  • How important is mindset? [26:55]
  • What’s your strategy for dealing with haters? [29:45]
  • How do you navigate the ego contest of the marketing world? [34:26]
  • How has the shark tank effect changed how we view entrepreneurship? [37:52]
  • Why is the 30-day challenge so important to you? [42:00]
  • What do I need to make my first video ad? [44:23]
  • When you started out, what was your approach to client outreach? [47:42]
  • What are your tactics for building value? [48:27]
  • Without an in-house marketing team, how do we take advantage of your services? [49:06]
  • Is time more important than money? [50:37]
  • Can you recap the video ad recipe? [51:40]
  • What would you tell every entrepreneur, right now? [52:18]
  • How can we reach you? [53:50]

Connect with Billy Gene Shaw:

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Like the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

Jun 23, 202053:22
EP58: Rachel Miller: How to Market & Grow Your Business Organically

EP58: Rachel Miller: How to Market & Grow Your Business Organically

Summary:

Rachel is an Organic Traffic Strategist, schoolteacher, and the founder of Moolah Marketing. She started building websites, and is able to maximize the advantage of generating organic traffic as a stay-at-home mom. She was a schoolteacher before helping thousands of people craft “virals” for their businesses.

In this episode, she shares the secrets of driving organic traffic to your websites to build an audience, promote content and ultimately increase online exposure.

Show Notes:
  • Who is Rachel Miller? [1:52]
  • Is Organic traffic dead? [4:06]
  • How important is it to build an audience? [5:40]
  • How much content should you give away for free? [7:40]
  • Will you lose audience because of paid content? [8:35]
  • How can local businesses grow their audience at this time? [10:30]
  • Have you seen a business to potentially grow with social media? [11:20]
  • What can local businesses do to step up? [12:58]
  • What is the recipe for success? [16:22]
  • How do you make your content interesting? [19:15]
  • Do you post content on a page or in your personal account? [20:01]
  • What mistakes do people make right out of their gate? [21:57]
  • When marketers make the mistake of selling their product early [24:31]
  • How to know when a hobby can turn into a business? [25:06]
  • When do you need ads to get results? [26:07]
  • How do you deal with the haters? [29:53]
  • Is Marketing just a man’s world? [33:21]
Jun 18, 202037:09
EP57: Chase Dimond: Best Strategies For Email Marketing

EP57: Chase Dimond: Best Strategies For Email Marketing

Summary:

Chase Dimond is the founder of Boundless Labs, an e-commerce email marketing agency that has helped its clients send hundreds of millions of emails and make over $35 million in email-attributable revenue. Since 2018, Chase has lent his skills and expertise to some of the best companies around, including IBEX, Cross Net, Inc. and many more.

In this episode of Perfectly Mentored with Jason Portnoy, Chase sheds light on the world of non-paid acquisition through masterful cold email marketing campaigns and flows, the building blocks of great campaign content, and constructing an offer that converts.

Shownotes:

  • Who is Chase Dimond? [0:04]
  • Is email marketing dead? And why is it so underrated? [3:02]
  • What mistakes do people make with email marketing? [6:16]
  • How often should you be sending emails? [10:17]
  • Where’s the best starting point for flows? [12:16]
  • How do you add value in a campaign? [17:48]
  • What’s the difference in marketing for a “newbie” brand versus a 7-figure veteran brand? [22:40]
  • Is there an argument for text-based emails over image-centric emails? [23:45]
  • How do you stay out of the Gmail spam trap? [27:33]
  • What’s the benchmark for a good open or click-through rate? [29:45]
  • How do you prioritize the subject line, creative, and offer/call-to-action of your emails? [31:03]
  • What can I do to grow my list? [35:53]
  • Are opt-in offers better than discounts - or vice versa? [39:18]
  • What's the best platform to use? [40:35]
  • What translates over from e-commerce brands to other types? [43:21]
  • Any tips for those who are just getting started in email marketing? [44:49]
  • How can we learn more? [47:09]
Jun 16, 202046:59
EP56: Hugh Rees: Mastering Instagram

EP56: Hugh Rees: Mastering Instagram

Summary:

“Focus on the lifetime value of a customer more than just top-line revenue.” This is what motivated Hugh Rees – a software engineer from Brisbane, Australia, which led him to becoming the co-founder and head of digital services at Expose Media.

In this episode, Hugh tells about how he was able to build his “accidental” marketing agency by exploring through the Instagram platform. Combined with his experience as an e-commerce growth expert, he discusses how businesses are able to thrive to their next level of revenue.

Show Notes:
  • Who is Hugh Rees? [0:25]
  • How was he able to build an agency? [2:14]
  • Why is Instagram the best platform to build an audience? [8:51]
  • How hard is it to have organic followers? [10:40]
  • Where do most people fail – content, community or hashtags? [12:31]
  • The strategy behind Instagram hashtags [15:51]
  • Ways to rebound a low audience engagement [23:01]
  • The consistency in content will feed data [28:31]
  • How to grow your brand organically? [30:05]
  • The human-to-human connection [34:10]
  • Be authentic and let the audience come to you [37:52]
  • How do you handle the haters? [40:54]
  • Why is Instagram the best platform to take advantage of? [45:36]
  • The best-selling book: Instagram Mastery [47:20]
Jun 09, 202048:02
EP55: Brandon Dawson: The Scaling and Turnaround King

EP55: Brandon Dawson: The Scaling and Turnaround King

Summary:

Brandon Dawson is a scaling and turnaround expert serial entrepreneur, real estate investor who has an extreme passion for helping business owners and their teams amplify the vision impact through belief strategy, execution, and team alignment. He's an owner-partner in 100-million-dollar commercial real estate, and founded his first business at the age of 26.

In this episode, he shares how he helps business owners and entrepreneurs maximize their value and quality of life through a team and; personal and professional financial goals.

Show Notes:
  • Who is Brandon Dawson? [00:24]
  • What business areas do most people trip up on? [2:03]
  • When did you figure out that you could start your own business? [4:23]
  • How has this recession different from the ones in the past? [8:16]
  • How can discomfort actually mean good things? [10:26]
  • So how much of the hardships are just forced to come? [13:41]
  • How can one elevate their belief system? [16:47]
  • What are the tricks to scaling? [21:20]
  • Do you find that during this time, most people feel the need to contract versus expand? [23:07]
  • Why is the first thing people cut is advertising costs? [23:58]
  • Have you seen businesses that plateau because the owners are afraid to let go? [28:31]
  • When do you start to implement SOPs at first level, then adjust it to the second level? [31:48]
  • What is your stand on “Do what you do best and outsource the rest”? [36:30]
  • What do you do when the driver cannot drive the car’s maximum capacity? [49:13]
  • What advice do you have for people who are just starting their business? [50:33]
  • How can people reach Brandon? [1:01:09]
Jun 02, 202001:06:09
EP54: Daymond John: The Shark Goes Live

EP54: Daymond John: The Shark Goes Live

Daymond John is an American businessman, investor, television personality, author, and motivational speaker. He is best known as the founder, president, and CEO of FUBU, and appears as an investor on the ABC reality television series Shark Tank.

In this episode, he reveals the marketing strategies on how to build successful brands making him a highly influential consultant today, while offering advice on how to effectively and innovatively communicate to consumers through means of connecting brands with the world's top celebrities from endorsements to product extensions.

Show Notes:
  • Who is Daymond John? [1:20]
  • Do you still think your strategy of building a lifestyle still works now? [4:07]
  • How do you respond to people that need immediate ROI? [6:46]
  • What exactly is a powershift? [8:36]
  • What is the best way to slowly build up influence? [11:54]
  • Do problems actually help people understand the pitch? [18:32]
  • What are the misconceptions people have when it comes to the show, versus in reality? [21:23]
  • How does powershift play a role now that unemployment is going up? [24:07]
  • Do you have any tactical advice for people who get tripped up on their whys? [27:54]
  • How is the situation now different than all the previous recessions? [29:04]
  • What changes do you see happening? [31:39]
  • What seems to be the success denominator? [35:51]
  • Do you think that ability to really pivot, adapt, adjust is something that can be taught? [37:43]
  • What is the most important decision maker? [39:09]
  • What networking tips do you have? [40:40]
  • How did you build your brand? [51:03]
May 29, 202001:01:06
EP53: Marcus Murphy: How to Pivot and Adapt to THRIVE Today

EP53: Marcus Murphy: How to Pivot and Adapt to THRIVE Today

Marcus Murphy is the Digital Marketer’s Director of Monetization, and LinkedIn Advisory Board Member who was able to build an “All-Star” level profile that can grow and develop not only the business but boost the personal brand as well.

In this episode, Marcus discusses the current global situation and how we can respond, pivot, and get our businesses back to normal.

Show Notes:
  • Who is Marcus Murphy on a personal note? [1:30]
  • It’s the global feeling of the pandemic today [2:43]
  • How do you think the landscape will change for the good from all this? [6:40]
  • What do you think some of the biggest opportunities are right now? [13:00]
  • After quarantine, it’s “getting back to normal” campaign [18:48]
  • The different approaches of businesses in working from home [20:54]
  • Some people can create an online culture [23:18]
  • How can businesses with traditional retail-model pivot and adapt? [25:12]
  • Why should people spend money on becoming known when it can't be monetized right now? [29:58]
  • How did sales change right now? [33:16]
  • Go wide vs go deep [37:15]
  • What is the best way to do prospecting on LinkedIn? [39:46]
  • What are some of the lessons you’ve learned? [54:10]
May 25, 202056:55
EP52: Chandler Welling: Content and Creative That Converts

EP52: Chandler Welling: Content and Creative That Converts

Summary:

Chandler Welling is the CEO and Founder of Welling Media, a full-service social management and marketing agency that works with 7+ figure global brands to help drive revenue. He’s passionate about creating powerful content and video production, which brings his marketing business to greater heights. Chandler has also successfully grown his ecom creative agency that has grown 450% year over year, three years in a row.

In this episode, Chandler discusses the importance of creatives, knowing the psychology of marketing, and the power of content in the game of digital marketing.

Show Notes:
  • How did Chandler Welling start his career? [1:09]
  • The biggest success in growing the company? [4:12]
  • People are not paying attention to creative [6:39]
  • The psychology of marketing [10:47]
  • The balance in creating powerful content [13:28]
  • A brand is a personality [13:57]
  • Marketing is the first, product is secondary [15:01]
  • Getting the sale out vs building the brand [16:40]
  • What are some brands doing wrong? [30:32]
  • What do growing brands have in common? [32:32]
  • Where do people need to start? [36:39]
  • Bigger brands have bigger restraints [39:43]
  • Marketing skills will never make you out of work [47:27]
  • Who are the most on-point brands? [49:02]
May 19, 202050:44
EP51: Jason Portnoy: A Discussion About Business, Marketing and Life

EP51: Jason Portnoy: A Discussion About Business, Marketing and Life

In this episode, we’re turning our tables. Dee Deng interviews.... ME.

I discuss how myself and my team at JPORT Media continuously succeed in using the latest marketing strategies to help businesses get awareness, increase their revenue, and maintain a great ROI.

Show Notes:
  • Who am I? [0:13]
  • What is the lens that makes you look into principles? [3:33]
  • The value of philosophy vs hacks and tactics [5:42]
  • What are principles that won’t fail you? [15:33]
  • Do few or many people need help? [18:29]
  • What exactly is a marketer? [23:27]
  • How has speaking to big people changed you as a person? [31:50]
  • The patterns of commonalities + principles [36:39]
  • Value vs cost [40:17]
  • Businesses fail because no one knows about it [41:55]
  • How do you convince your guests to come to your show? [44:48]
  • To get a sale, all you need to do is ask [51:04]
  • Sales is always on the follow up [53:42]
  • Persistence + Tenacity + Empathy [55:26]
May 15, 202001:03:16
EP50: Tom Breeze: How To Grow Your Business With YouTube

EP50: Tom Breeze: How To Grow Your Business With YouTube

Tom Breeze - the CEO of Viewability is a Master’s Degree-holder in Psychology. He has run several successful companies specializing in the field of video advertising. He was first heard speaking at a conference a few years ago. Everyone in the room was just so all-in on Facebook then and he was pushing very hard on YouTube.

In this episode, he will talk about how you can harness the power of video marketing for your business, and how he grabbed the opportunity early, capitalized on it, and became the YouTube Ads guy we have today.

Show Notes:
  • How Tom Breeze got started with YouTube [1:20]
  • Saving the reputation by Google AdWords [6:04]
  • Scaling via YouTube advertising [9:19]
  • Luck in taking the risk [12:45]
  • Newbies or ruts [16:56]
  • How bad do you want to succeed? [21:53]
  • The recipe of a good ad [25:23]
  • Get 3 heads in 2 minutes [31:25]
  • Where to start [41:43]
  • The YouTube Ads Guy [45:22]
  • The biggest mistake [52:14]
May 13, 202058:09
EP49: "Thrive Time" with Roland Frasier

EP49: "Thrive Time" with Roland Frasier

Roland is a “recovering attorney”, serial entrepreneur and co-founder/principal of 5 different Inc. Magazine fastest growing companies in the e-commerce, e-learning, real estate and SaaS spaces. He has been featured in Entrepreneur, Forbes and major television networks.

Roland has interviewed several big personalities, produced infomercials, ran an international hedge fund, and has advised major brands on various business strategies like how to leverage, grow, scale and exit.

In this episode, Roland discusses how business owners could pivot and adapt to the current situation, and how they would be able to take advantage of high employee productivity even when working from home.

Show Notes:
  • Who is Roland Frasier? [0:26]
  • How is this time today different from events in the past? [2:34]
  • Where do small businesses fit into the big optimistic play? [6:20]
  • Acquire a business with no money down [8:27]
  • 7 places to look when you have an existing business [12:10]
  • How to be a “recovering” lawyer? [13:52]
  • Recommended books to read [16:35]
  • How can you predict if the landscape changed for good? [23:00]
  • Productivity of employees in working from home [24:30]
  • The holes in the market today [30:42]
  • Why is the advertising budget always the first to be cut off? [34:50]
  • How will business owners pivot and adapt? [40:47]
  • Everything else is about re-positioning your product [46:00]
  • Emotion vs logic [51:31]
Apr 29, 202055:04
EP48: Tiffany Toombs: Removing Limiting Beliefs

EP48: Tiffany Toombs: Removing Limiting Beliefs

Tiffany Toombs is a badass trainer, speaker, author, podcaster with an incredible story to tell. She is a master coach and trainer in Neurolinguistic Programming, helping entrepreneurs achieve their true potential by mindset reprogramming to overcome thought patterns and limiting beliefs. Her techniques include releasing emotional baggage that keeps people stuck in self sabotage and self doubt.


In this episode, she will discuss how entrepreneurs in general, can take advantage of the benefits of NLP while understanding emotional intelligence and be able to communicate with others in a way that they will be willing to embrace in-depth change.

Show Notes:

Tiffany discusses her experience with abuse at seven years old [2:23]

Finding inner strength to keep going [7:09]

NLP and why is it important? [8:58]

Surface level work [11:02]

NLP from an entrepreneurial level [12:04]

The lonely journey of an entrepreneur [19:23]

Dealing with negative criticism [20:31]

The concept of projection [22:07]

A society of instinct gratification [23:00}

It’s a mental game [25:12]

The Impostor Syndrome [26:06]

Morning and evening routines [31:59]

Message for female entrepreneurs [35:34]

The key to making your relationship successful [37:01]


Apr 22, 202040:36
EP47: Mike Yan: How Messenger Marketing Will Change Your Business

EP47: Mike Yan: How Messenger Marketing Will Change Your Business

Overall, 60% of commerce is now mobile commerce; where the US is at 45% having iMessage as the number one messaging app in the mobile platform. While SMS is highly regulated, mobile is already dominating desktop. ManyChat has the potential to be as big as the top of its own kind.

Mike Yan is the Co-Founder/CEO of ManyChat - the number one leading chatbot platform on Facebook messenger. He is an expert on how to use chat marketing in growing and scaling your business, and harness technology through conquering the digital world.

In this episode, he will discuss how the features of ManyChat can positively impact your business and be able to maximize leads generation through chat bot automation.

Show Notes:
  • Mike’s personal background [1:24]
  • ManyChat features [1:40]
  • ManyChat on SMS Integration [2:35]
  • ManyChat for the Non-Techies [3:16]
  • Marketing on mobile [6:54]
  • Messaging users vs social media users [7:26]
  • Connecting with customers [9:10]
  • Automation, Live Chat and Broadcasting [9:57]
  • ManyChat: SMS Marketing [13:43]
  • Automation + Human Connection [20:25]
  • Best strategies for using bots [34:50]
  • How ManyChat works for local businesses [41:26]
  • Three tips to dominate using ManyChat [48:25]
  • Mike's rabbit hole to success [53:30]
Apr 13, 202059:31
EP46: Patrick Kenney: Get Yourself Booked

EP46: Patrick Kenney: Get Yourself Booked

Patrick Kenney is the guest of this podcast episode. He is a direct response copywriter and a YouTube Ads Specialist. As a consultant, he developed the Fully-Booked System that is a tried and true method of converting leads into sales. He is also well-versed in YouTube ads and understands how businesses can make the most of them. On this episode he talks about how to generate more leads using YouTube.

Apr 08, 202029:07
EP45: Alex Schlinsky: Prospecting on Demand

EP45: Alex Schlinsky: Prospecting on Demand

Are you caught in the Freelancer trap? You have clients, but the loss of one or two clients means the loss of your "business." If this is the case, it means you are caught in the freelancer trap. You have work, but you do not actually have a business. You want your business to be working for you and not the other way around.

In this episode we will cover:

  • What it means to have a business; not just a side hustle
  • How prospecting on demand is valuable
  • Where do most people fall short in closing the deal with prospective new clients?
  • When to hire your first team

Today, I had the pleasure of talking with Alex Schlinsky, who is the founder and CEO of Prospecting on Demand- a company dedicated to helping entrepreneurs turn their hustle into a profitable business. Alex himself is an entrepreneur, renowned business coach, decorated speaker, author, and so much more. He's been featured on Forbes, Entrepreneur, and Money, just to name a few.

Apr 02, 202050:22
EP44: Mario Arace: Live an Elevated Life and Elevate Others

EP44: Mario Arace: Live an Elevated Life and Elevate Others

If you're stuck in a funk, whether you've just lost your job, are having relationship problems, or just feel like you're going nowhere fast, this podcast episode is for you. I'm talking to Mario Arace, who's on a mission to elevate others so they can move past their fears and live the life of their dreams.

Mar 06, 202041:30
EP43: Marcus Murphy: LinkedIn and Sales Mastery

EP43: Marcus Murphy: LinkedIn and Sales Mastery

Marcus Murphy is a well-known leader in the marketing and sales community that has gained attention for pioneering new and effective inside sales techniques. Along with being the prominent Director of Sales at Digital Marketer, Marcus is a respected LinkedIn instructor and speaker. His thoughtful and sharp advice about utilizing the world's largest networking opportunity has helped shape conversations across LinkedIn since the early days of the platform.

Feb 07, 202001:01:22
EP42: Jesse Elder: Self Mastery

EP42: Jesse Elder: Self Mastery

Jesse Edler is a person who some might call a visionary. His mission is to assist businessmen and women, and especially entrepreneurs, build their growth strategies in ways that are philosophical, spiritual, and "out of the box." Edler is an international life-coach and a teacher with plenty of heart.

In this episode, we will cover:

  • Self-Mastery
  • Remembering what we already know
  • Facing negativity

As Edler says, we arrive knowing our purpose. Our intentions are already in place. He went from having very little to building a 3.2 million dollar business, sold the company, and is now teaching spiritual growth strategies to entrepreneurs.

In our interview, Elder lays out the groundwork of how and why we got here and who we are. He explains that all of us arrive here (planet Earth) with a sense of why we are here. Over time, we get immersed in school, family, church, and clubs, and we take on the qualities of these groups. Therefore, we begin to become what these groups say we are instead of being who we are.

Jan 13, 202057:21