Perfectly Mentored with Jason Portnoy

Perfectly Mentored with Jason Portnoy

By Jason Portnoy
Welcome to the Perfectly Mentored podcast!

This podcast is designed to be your in-pocket mentor.

Everything you will need to achieve success will be discussed. We'll share tips on: Business, marketing, finance, mindset and more all delivered with entertainment and superstar guests! We will give you everything you need to get you ahead of the game. We will also try and answer any questions that you may have on your own journeys.

So Take a listen and become PERFECTLY MENTORED.

"One of the best (interviews) I've ever done" - Gary Vaynerchuk
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Perfectly Mentored with Jason Portnoy

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EP 64: David Meltzer: How to Get Rich AND Be Happy
All the marketing "gurus" on the Internet will happily tell you how to make money. But how many of them can tell you how to make yourself wealthy in every part of your life, in ways that go far beyond your paycheck? David Meltzer is the Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, but his life's mission is to empower OVER 1 BILLION people to be happy! This simple yet powerful mission has led him on an incredible journey to provide one thing…VALUE. David is a three-time international best-selling author, a Top 100 Business Coach, the executive producer of Entrepreneur's #1 digital business show, Elevator Pitch, and host of The Playbook podcast. His newest book, Game-Time Decision Making, was a #1 new release. David has been recognized by Variety Magazine as their Sports Humanitarian of the Year, awarded the Ellis Island Medal of Honor and most recently at the Super Bowl David was honored as the Most Valuable Philanthropist. On this episode of the Perfectly Mentored podcast, Jason and David dive into reconciling the relationship between money and actual happiness, the five steps to aligning with yourself and taking advantage of the opportunities that come from chaotic, disruptive times, recognizing what you can control to maintain a positive mindset, becoming a credible person, and creating lasting, actionable motivation in your own life. Tune in for inspiration that will last. Topics Covered: Who is David Meltzer? [00:15] How Does One Person Help a Billion Others? [01:40] What Can I Do to Get Unstuck in a Difficult Time? [13:31] What's the Secret to Better Sales? [17:36] How Do I Get Over Imposter Syndrome? [18:55] Which Techniques Support a Positive Mindset? [21:16] How Does Ego Management Factor Into Mindset? [24:01] Any Tips for Better Negotiations? [25:29] How Do I Build Up My Credibility? [27:39] What Makes a Great Leader? [29:35] How Important Are Routines? [30:22] What Does The Last Dance Have to Teach Us? [32:33] How Do I Reach David? [35:41] Connect with David Meltzer Text at 949-290-2905 David@dmeltzer.com Dmeltzer.com FREE Training The Playbook Podcast Instagram LinkedIn YouTube Connect with Jason Portnoy jportnoy.com LinkedIn Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!
35:14
July 9, 2020
EP 63: Mike Arce: Leveling Up Your Life And Your Sales
It takes a lot of discipline, drive and intention to come out of this pandemic even stronger than you were when it started. Whether physically, mentally or in business, those who are applying themselves to growing and improving during this time are the unstoppable ones. Mike Arce is an entrepreneur, speaker, coach, and advertising professional who owns Loud Rumor, a 7-figure advertising agency for fitness studios and independent gyms. Mike is also the host of a video podcast, The G.O.A.T. Show, where he interviews people who are arguably the greatest of all time at what they do. On this episode of Perfectly Mentored, Jason and Mike jam on the shift to virtual fitness programs in the midst of COVID-19, how Mike trains his sales team using micro-wins, prioritizing each step of the sales process correctly and developing a resilient mindset to push past failure. Listen in for a new take on selling in tough times. Topics Covered: Why is Mike Arce a Fitness Legend? [00:15] How Are Fitness Businesses Pivoting During COVID-19? [01:10] What Can I Do to Get Okay with Asking for Money Online? [06:42] How Do I Conquer Imposter Syndrome? [10:35] What's the Biggest Mistake Salespeople Make? [12:05] Has COVID-19 Changed the Rules of Sales? [16:32] Why is Ad Spend the First to Go in a Crisis? [19:10] Where Did You Learn Your Exceptional Skill Set? [20:25] How Much Do Marketing and Sales Overlap? [24:55] What Part of the Sales Cycle Trips People Up the Most? [28:14] Is Sales Largely a Mental Process? [31:37] What Does Your Daily Routine Look Like? [32:15] How Do I Begin to Rebuild My Mindset? [35:38] Is Your Inner Circle Important? [37:25] How Do I Get in Touch with Mike? [38:43] Connect with Mike Arce Instagram Connect with Jason Portnoy jportnoy.com LinkedIn Like the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!
39:24
July 7, 2020
EP 62: Tim Storey: Connecting to Our Purpose and The Miracle Mindset
Most of us know how it feels to sit back and wait for our lives to get fulfilling. We feel like we're doing the work but going nowhere. It's only when we get aligned with our purpose, our gifts and our highest calling that we can move forward to do the incredible things we dreamed about as children. Tim Storey is an acclaimed author, speaker, and life coach helping people create the future they desire. He has inspired people from all walks of life using seasoned foundational principles and humor to help them overcome the obstacles that are holding them back, and he often meets privately to counsel high-profile leaders in various industries. Aside from his speaking, Tim partners with phenomenal organizations to spread love and hope, such as the Fred Jordan Mission in Los Angeles' Skid Row, Music Unites Day in Los Angeles' Compton schools and Kid's Haven orphanage in Johannesburg, South Africa. Tim is featured on nationally-syndicated Keep the Faith Radio each weekend, providing short inspirational moments and was a featured guest on Oprah's SuperSoul Sunday, Steve Harvey TV and many more. Tim has authored multiple books with the most recent, Comeback & Beyond, being a top seller on Amazon. On this episode of the Perfectly Mentored podcast, Jason and Tim dive deep on shedding what we think we know, getting unstuck and moving forward, finding your "favor" in order to get in alignment and the amazing things that happen when we nurture our Miracle Mindset. Listen in to begin unlocking the version of you that achieves without inhibitions. Topics Covered: Who is Tim Storey and What Do Celebrities, Leaders, and You and I All Have to Learn? [00:15] How Did the "Comeback King" Get His Start? [00:55] What's the Secret to the Tim Storey Energy? [2:44] What Does It Mean to Adapt? [4:28] What's the Difference Between a Comeback, a Go-Back and a Setback? [6:26] How Can We Begin to Focus on the Door in Front of Us? [9:54] What is the "Discount Version" of a Person? [12:17] Why Are We Being Pressured Toward Average? [13:53] What if It's Just Not Happening for Me? [16:37] Can A Person Spend Too Much Time On One Step of Their Harvest? [17:47] How Do I Know if I Planted the Right Seeds? [19:38] What is It Like Interacting with Oprah? [20:25] Is that "It Factor" Natural or Developed? [21:54] Why Do People Breeze Past Mindset? [23:44] How Do I Get in Alignment? [26:26] How Do I Snap Out of "Singular" Thinking? [29:02] Why Do We Lack the Motivation to Really Change? [31:15] What's the Temptation to Compare Ourselves About? [33:55] Where's My Moment in the Spotlight and What is the Key to Being At Peace with Yourself? [36:34] How Do I Access the "Miracle Mindset"? [40:56] I Keep Getting Punched in the Face - How do I Get Back Up? [43:00] Where Can I Reach Tim and How Does Execution Factor into Manifesting? [45:49] Connect with Tim Storey Worldshaker Network Connect with Jason Portnoy jportnoy.com Like the episode? Come visit us on Apple Podcasts don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!
43:58
July 2, 2020
EP 61: Dave Asprey: Hacking Brain and Body
It's not uncommon for hard-working entrepreneurs to imagine that they can live on success alone - but those who try quickly find that they're only undermining their own potential. Buying into the "grind" mentality is not only ineffective, it's dangerous, and paying attention to your health now leads to pig payoffs later. Dave Asprey, the "Father of Biohacking", is the creator of the Bulletproof Diet and innovator of Bulletproof Coffee, Collagen Protein supplements and many more advances in commercial wellness products. Over the last two decades, Dave has worked to uncover the latest, most innovative methods, techniques and products for enhancing mental and physical performance, pushing the bounds of human possibility in the name of science and evolution. Through the Bulletproof Diet, Dave has maintained a 100-pound weight loss, improved his sleep, and upgraded his brain, ultimately transforming himself into a better entrepreneur, a better husband, and a better father. In addition to hosting Bulletproof Radio, a Webby Award-winning podcast, Dave is currently serving as the founder, CEO or Chairman of six health, wellness and biohacking companies. On this episode of the Perfectly Mentored podcast, Dave and Jason dive into what it means to contribute something worthwhile as an entrepreneur, viewing your health, mindset and mental wellbeing as an investment, pushing past fear to unlock your capabilities, and strategies for staying healthy in the midst of COVID-19. Join the conversation to finally push past that thing that's holding you back. Topics Covered: Who is Dave Asprey? [0:15] How Did Bulletproof Get Its Start? [2:02] Should I Be Following the Market? [6:18] What's Wrong With the Way My Body Runs? [14:17] How Do I Start Optimizing My Health? [18:14] What Does Sleep Have to Do With It? [23:37] Is My Fried Food Habit Worse Than Smoking? [28:04] How Do I Get the Most from My Workout? [31:13] What Do You Recommend for Quarantined Entrepreneurs? [37:30] Why Does MCT Oil Make Me Tired? [40:23] What's the Lowdown on Intermittent Fasting? [41:10] How Important is My Body to My Entrepreneurship? [42:45] Connect with Dave Asprey Bulletproof Instagram Bulletproof Podcast Connect with Jason Portnoy jportnoy.com LinkedIn Like the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!
42:04
June 30, 2020
EP 60: Russell Brunson: The Secret to Getting Traffic
The names we know are the names we know for a reason. These are the ones who have reached the top through hard work, smarts, and great mentorship - and when they have something to teach us, it's up to us to take their wisdom and make it a stepping stone on our own path to success. Russell Brunson has sold everything from shakes and supplements to coaching, books, consulting, coupons, t-shirts, technology services, and software. He reached a top-ranking status in several network marketing companies, generating 1.5 million leads in just six weeks. The limitations and obstacles Russell encountered with the technology required to bring his sales funnels to life became the birthplace of the idea for his software company, ClickFunnels. Together with his partner Todd Dickerson, Russell launched their sales funnel software in October 2014, and the company grew to $100,000,000 in the first three years. Currently, ClickFunnels has over 100,000 active users, and Russell continues to speak, publish bestselling books, and mentor entrepreneurs in his Two Comma Club. On this episode of the Perfectly Mentored podcast, Jason and Russell dig into what makes a perfect funnel, the secrets of the irresistible offer, and staying fully present in every area of your life. Listen in for insider knowledge from a marketing legend. Topics Covered: Who is Russell Brunson? [00:15] Are Websites Dead? [00:45] What Makes a Perfect Funnel? [2:29] How Does One Become a Master Copywriter? [4:06] What Does an Irresistible Offer Look Like? [8:34] How Do Organic and Paid Traffic Compare? [11:13] Any Tips for Getting More Traffic? [13:12] What Sets a Successful Funnel Apart from a Dud? [16:23] Why Do Businesses Neglect the Awareness Piece? [20:11] How Do You Balance a Successful Business and Time with Family? [22:40] What Industry is Booming Right Now? [24:50] Any Exciting Developments Coming Up? [25:38] Connect with Russell Brunson: RussellBrunson.com ClickFunnels Instagram Connect with Jason Portnoy jportnoy.com LinkedIn Like the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!
26:36
June 25, 2020
EP 59: Billy Gene Shaw: How to Stand Out and Get Noticed
When was the last time you looked at your social media feed, read the news or saw an ad and felt an overwhelming sense of clarity? There's a lot of smoke screening and distraction coming at us online. And if you can find a way to get away from the BS tactics and get to the point, your people will come running. Billy Gene is the founder and CEO of top-ranked digital advertising agency Billy Gene Is Marketing Inc., through which he teaches entrepreneurs and marketers a skill set that is simply not taught in schools, period. Billy's ads have been seen over 300 million times and he has been featured in some of the leading publishing companies around the world such as Forbes, Entrepreneur.com, and The Huffington Post. As a leading marketing influencer, educator, and practitioner, Billy empowers the masses by sharing his proven success in turning "clicks into customers"… the most lucrative skillset in the world. On this episode of Perfectly Mentored, Jason and Billy get into the realities of competing for your customers' attention in a noisy world, the biggest mistakes people make in sales, what being "entertaining" actually involves, and how to never stop learning (because no one actually achieves "overnight success"). Tune in for straight-up, undiluted insight from the best in the business. Topics Covered: Ready to take some notes? [0:15] How does a person get famous? [2:00] Who is Billy Gene? [5:02] What can we expect from Billy Gene Offends the Internet? [6:36] How important is getting attention in marketing? [9:15] Why are some people afraid to ask for money? [11:28] What are the biggest mistakes you’ve seen in sales? [13:59] How does the sales process change online vs. in person? [16:26] Does trust factor into sales? ([19:30] What advice do you have for those with a new service to sell? [21:07] What’s the recipe for non-boring content? [24:10] How important is mindset? [26:55] What’s your strategy for dealing with haters? [29:45] How do you navigate the ego contest of the marketing world? [34:26] How has the shark tank effect changed how we view entrepreneurship? [37:52] Why is the 30-day challenge so important to you? [42:00] What do I need to make my first video ad? [44:23] When you started out, what was your approach to client outreach? [47:42] What are your tactics for building value? [48:27] Without an in-house marketing team, how do we take advantage of your services? [49:06] Is time more important than money? [50:37] Can you recap the video ad recipe? [51:40] What would you tell every entrepreneur, right now? [52:18] How can we reach you? [53:50] Connect with Billy Gene Shaw: Billy Gene Is Marketing Offends the Internet Connect with Jason Portnoy jportnoy.com LinkedIn Like the episode? Come visit us on  Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!
53:21
June 23, 2020
EP58: Rachel Miller: How to Market & Grow Your Business Organically
Summary: Rachel is an Organic Traffic Strategist, schoolteacher, and the founder of Moolah Marketing. She started building websites, and is able to maximize the advantage of generating organic traffic as a stay-at-home mom. She was a schoolteacher before helping thousands of people craft “virals” for their businesses. In this episode, she shares the secrets of driving organic traffic to your websites to build an audience, promote content and ultimately increase online exposure. Show Notes: Who is Rachel Miller? [1:52] Is Organic traffic dead? [4:06] How important is it to build an audience? [5:40] How much content should you give away for free? [7:40] Will you lose audience because of paid content? [8:35] How can local businesses grow their audience at this time? [10:30] Have you seen a business to potentially grow with social media? [11:20] What can local businesses do to step up? [12:58] What is the recipe for success? [16:22] How do you make your content interesting? [19:15] Do you post content on a page or in your personal account? [20:01] What mistakes do people make right out of their gate? [21:57] When marketers make the mistake of selling their product early [24:31] How to know when a hobby can turn into a business? [25:06] When do you need ads to get results? [26:07] How do you deal with the haters? [29:53] Is Marketing just a man’s world? [33:21]
37:09
June 18, 2020
EP57: Chase Dimond: Best Strategies For Email Marketing
Summary: Chase Dimond is the founder of Boundless Labs, an e-commerce email marketing agency that has helped its clients send hundreds of millions of emails and make over $35 million in email-attributable revenue. Since 2018, Chase has lent his skills and expertise to some of the best companies around, including IBEX, Cross Net, Inc. and many more. In this episode of Perfectly Mentored with Jason Portnoy, Chase sheds light on the world of non-paid acquisition through masterful cold email marketing campaigns and flows, the building blocks of great campaign content, and constructing an offer that converts. Shownotes: Who is Chase Dimond? [0:04] Is email marketing dead? And why is it so underrated? [3:02] What mistakes do people make with email marketing? [6:16] How often should you be sending emails? [10:17] Where’s the best starting point for flows? [12:16] How do you add value in a campaign? [17:48] What’s the difference in marketing for a “newbie” brand versus a 7-figure veteran brand? [22:40] Is there an argument for text-based emails over image-centric emails? [23:45] How do you stay out of the Gmail spam trap? [27:33] What’s the benchmark for a good open or click-through rate? [29:45] How do you prioritize the subject line, creative, and offer/call-to-action of your emails? [31:03] What can I do to grow my list? [35:53] Are opt-in offers better than discounts - or vice versa? [39:18] What's the best platform to use? [40:35] What translates over from e-commerce brands to other types? [43:21] Any tips for those who are just getting started in email marketing? [44:49] How can we learn more? [47:09]
46:58
June 16, 2020
EP56: Hugh Rees: Mastering Instagram
Summary: “Focus on the lifetime value of a customer more than just top-line revenue.” This is what motivated Hugh Rees – a software engineer from Brisbane, Australia, which led him to becoming the co-founder and head of digital services at Expose Media. In this episode, Hugh tells about how he was able to build his “accidental” marketing agency by exploring through the Instagram platform. Combined with his experience as an e-commerce growth expert, he discusses how businesses are able to thrive to their next level of revenue. Show Notes: Who is Hugh Rees? [0:25] How was he able to build an agency? [2:14] Why is Instagram the best platform to build an audience? [8:51] How hard is it to have organic followers? [10:40] Where do most people fail – content, community or hashtags? [12:31] The strategy behind Instagram hashtags [15:51] Ways to rebound a low audience engagement [23:01] The consistency in content will feed data [28:31] How to grow your brand organically? [30:05] The human-to-human connection [34:10] Be authentic and let the audience come to you [37:52] How do you handle the haters? [40:54] Why is Instagram the best platform to take advantage of? [45:36] The best-selling book: Instagram Mastery [47:20]
48:01
June 9, 2020
EP55: Brandon Dawson: The Scaling and Turnaround King
Summary: Brandon Dawson is a scaling and turnaround expert serial entrepreneur, real estate investor who has an extreme passion for helping business owners and their teams amplify the vision impact through belief strategy, execution, and team alignment. He's an owner-partner in 100-million-dollar commercial real estate, and founded his first business at the age of 26. In this episode, he shares how he helps business owners and entrepreneurs maximize their value and quality of life through a team and; personal and professional financial goals. Show Notes: Who is Brandon Dawson? [00:24] What business areas do most people trip up on? [2:03] When did you figure out that you could start your own business? [4:23] How has this recession different from the ones in the past? [8:16] How can discomfort actually mean good things? [10:26] So how much of the hardships are just forced to come? [13:41] How can one elevate their belief system? [16:47] What are the tricks to scaling? [21:20] Do you find that during this time, most people feel the need to contract versus expand? [23:07] Why is the first thing people cut is advertising costs? [23:58] Have you seen businesses that plateau because the owners are afraid to let go? [28:31] When do you start to implement SOPs at first level, then adjust it to the second level? [31:48] What is your stand on “Do what you do best and outsource the rest”? [36:30] What do you do when the driver cannot drive the car’s maximum capacity? [49:13] What advice do you have for people who are just starting their business? [50:33] How can people reach Brandon? [1:01:09]
1:06:09
June 2, 2020
EP54: Daymond John: The Shark Goes Live
Daymond John is an American businessman, investor, television personality, author, and motivational speaker. He is best known as the founder, president, and CEO of FUBU, and appears as an investor on the ABC reality television series Shark Tank. In this episode, he reveals the marketing strategies on how to build successful brands making him a highly influential consultant today, while offering advice on how to effectively and innovatively communicate to consumers through means of connecting brands with the world's top celebrities from endorsements to product extensions. Show Notes: Who is Daymond John? [1:20] Do you still think your strategy of building a lifestyle still works now? [4:07] How do you respond to people that need immediate ROI? [6:46] What exactly is a powershift? [8:36] What is the best way to slowly build up influence? [11:54] Do problems actually help people understand the pitch? [18:32] What are the misconceptions people have when it comes to the show, versus in reality? [21:23] How does powershift play a role now that unemployment is going up? [24:07] Do you have any tactical advice for people who get tripped up on their whys? [27:54] How is the situation now different than all the previous recessions? [29:04] What changes do you see happening? [31:39] What seems to be the success denominator? [35:51] Do you think that ability to really pivot, adapt, adjust is something that can be taught? [37:43] What is the most important decision maker? [39:09] What networking tips do you have? [40:40] How did you build your brand? [51:03]
1:01:05
May 29, 2020
EP53: Marcus Murphy: How to Pivot and Adapt to THRIVE Today
Marcus Murphy is the Digital Marketer’s Director of Monetization, and LinkedIn Advisory Board Member who was able to build an “All-Star” level profile that can grow and develop not only the business but boost the personal brand as well. In this episode, Marcus discusses the current global situation and how we can respond, pivot, and get our businesses back to normal. Show Notes: Who is Marcus Murphy on a personal note? [1:30] It’s the global feeling of the pandemic today [2:43] How do you think the landscape will change for the good from all this? [6:40] What do you think some of the biggest opportunities are right now? [13:00] After quarantine, it’s “getting back to normal” campaign [18:48] The different approaches of businesses in working from home [20:54] Some people can create an online culture [23:18] How can businesses with traditional retail-model pivot and adapt? [25:12] Why should people spend money on becoming known when it can't be monetized right now? [29:58] How did sales change right now? [33:16] Go wide vs go deep [37:15] What is the best way to do prospecting on LinkedIn? [39:46] What are some of the lessons you’ve learned? [54:10]
56:54
May 25, 2020
EP52: Chandler Welling: Content and Creative That Converts
Summary: Chandler Welling is the CEO and Founder of Welling Media, a full-service social management and marketing agency that works with 7+ figure global brands to help drive revenue. He’s passionate about creating powerful content and video production, which brings his marketing business to greater heights. Chandler has also successfully grown his ecom creative agency that has grown 450% year over year, three years in a row. In this episode, Chandler discusses the importance of creatives, knowing the psychology of marketing, and the power of content in the game of digital marketing. Show Notes: How did Chandler Welling start his career? [1:09] The biggest success in growing the company? [4:12] People are not paying attention to creative [6:39] The psychology of marketing [10:47] The balance in creating powerful content [13:28] A brand is a personality [13:57] Marketing is the first, product is secondary [15:01] Getting the sale out vs building the brand [16:40] What are some brands doing wrong? [30:32] What do growing brands have in common? [32:32] Where do people need to start? [36:39] Bigger brands have bigger restraints [39:43] Marketing skills will never make you out of work [47:27] Who are the most on-point brands? [49:02]
50:44
May 19, 2020
EP51: Jason Portnoy: A Discussion About Business, Marketing and Life
In this episode, we’re turning our tables. Dee Deng interviews.... ME. I discuss how myself and my team at JPORT Media continuously succeed in using the latest marketing strategies to help businesses get awareness, increase their revenue, and maintain a great ROI. Show Notes: Who am I? [0:13] What is the lens that makes you look into principles? [3:33] The value of philosophy vs hacks and tactics [5:42] What are principles that won’t fail you? [15:33] Do few or many people need help? [18:29] What exactly is a marketer? [23:27] How has speaking to big people changed you as a person? [31:50] The patterns of commonalities + principles [36:39] Value vs cost [40:17] Businesses fail because no one knows about it [41:55] How do you convince your guests to come to your show? [44:48] To get a sale, all you need to do is ask [51:04] Sales is always on the follow up [53:42] Persistence + Tenacity + Empathy [55:26]
1:03:16
May 15, 2020
EP50: Tom Breeze: How To Grow Your Business With YouTube
Tom Breeze - the CEO of Viewability is a Master’s Degree-holder in Psychology. He has run several successful companies specializing in the field of video advertising. He was first heard speaking at a conference a few years ago. Everyone in the room was just so all-in on Facebook then and he was pushing very hard on YouTube. In this episode, he will talk about how you can harness the power of video marketing for your business, and how he grabbed the opportunity early, capitalized on it, and became the YouTube Ads guy we have today. Show Notes: How Tom Breeze got started with YouTube [1:20] Saving the reputation by Google AdWords [6:04] Scaling via YouTube advertising [9:19] Luck in taking the risk [12:45] Newbies or ruts [16:56] How bad do you want to succeed? [21:53] The recipe of a good ad [25:23] Get 3 heads in 2 minutes [31:25] Where to start [41:43] The YouTube Ads Guy [45:22] The biggest mistake [52:14]
58:08
May 13, 2020
EP49: "Thrive Time" with Roland Frasier
Roland is a “recovering attorney”, serial entrepreneur and co-founder/principal of 5 different Inc. Magazine fastest growing companies in the e-commerce, e-learning, real estate and SaaS spaces. He has been featured in Entrepreneur, Forbes and major television networks. Roland has interviewed several big personalities, produced infomercials, ran an international hedge fund, and has advised major brands on various business strategies like how to leverage, grow, scale and exit. In this episode, Roland discusses how business owners could pivot and adapt to the current situation, and how they would be able to take advantage of high employee productivity even when working from home. Show Notes: Who is Roland Frasier? [0:26] How is this time today different from events in the past? [2:34] Where do small businesses fit into the big optimistic play? [6:20] Acquire a business with no money down [8:27] 7 places to look when you have an existing business [12:10] How to be a “recovering” lawyer? [13:52] Recommended books to read [16:35] How can you predict if the landscape changed for good? [23:00] Productivity of employees in working from home [24:30] The holes in the market today [30:42] Why is the advertising budget always the first to be cut off? [34:50] How will business owners pivot and adapt? [40:47] Everything else is about re-positioning your product [46:00] Emotion vs logic [51:31]
55:04
April 29, 2020
EP48: Tiffany Toombs: Removing Limiting Beliefs
Tiffany Toombs is a badass trainer, speaker, author, podcaster with an incredible story to tell. She is a master coach and trainer in Neurolinguistic Programming, helping entrepreneurs achieve their true potential by mindset reprogramming to overcome thought patterns and limiting beliefs. Her techniques include releasing emotional baggage that keeps people stuck in self sabotage and self doubt. In this episode, she will discuss how entrepreneurs in general, can take advantage of the benefits of NLP while understanding emotional intelligence and be able to communicate with others in a way that they will be willing to embrace in-depth change. Show Notes: Tiffany discusses her experience with abuse at seven years old [2:23] Finding inner strength to keep going [7:09] NLP and why is it important? [8:58] Surface level work [11:02] NLP from an entrepreneurial level [12:04] The lonely journey of an entrepreneur [19:23] Dealing with negative criticism [20:31] The concept of projection [22:07] A society of instinct gratification [23:00} It’s a mental game [25:12] The Impostor Syndrome [26:06] Morning and evening routines [31:59] Message for female entrepreneurs [35:34] The key to making your relationship successful [37:01]
40:36
April 22, 2020
EP47: Mike Yan: How Messenger Marketing Will Change Your Business
Overall, 60% of commerce is now mobile commerce; where the US is at 45% having iMessage as the number one messaging app in the mobile platform. While SMS is highly regulated, mobile is already dominating desktop. ManyChat has the potential to be as big as the top of its own kind. Mike Yan is the Co-Founder/CEO of ManyChat - the number one leading chatbot platform on Facebook messenger. He is an expert on how to use chat marketing in growing and scaling your business, and harness technology through conquering the digital world. In this episode, he will discuss how the features of ManyChat can positively impact your business and be able to maximize leads generation through chat bot automation. Show Notes: Mike’s personal background [1:24] ManyChat features [1:40] ManyChat on SMS Integration [2:35] ManyChat for the Non-Techies [3:16] Marketing on mobile [6:54] Messaging users vs social media users [7:26] Connecting with customers [9:10] Automation, Live Chat and Broadcasting [9:57] ManyChat: SMS Marketing [13:43] Automation + Human Connection [20:25] Best strategies for using bots [34:50] How ManyChat works for local businesses [41:26] Three tips to dominate using ManyChat [48:25] Mike's rabbit hole to success [53:30]
59:30
April 13, 2020
EP46: Patrick Kenney: Get Yourself Booked
Patrick Kenney is the guest of this podcast episode. He is a direct response copywriter and a YouTube Ads Specialist. As a consultant, he developed the Fully-Booked System that is a tried and true method of converting leads into sales. He is also well-versed in YouTube ads and understands how businesses can make the most of them. On this episode he talks about how to generate more leads using YouTube.
29:07
April 8, 2020
EP45: Alex Schlinsky: Prospecting on Demand
Are you caught in the Freelancer trap? You have clients, but the loss of one or two clients means the loss of your "business." If this is the case, it means you are caught in the freelancer trap. You have work, but you do not actually have a business. You want your business to be working for you and not the other way around. In this episode we will cover: What it means to have a business; not just a side hustle How prospecting on demand is valuable Where do most people fall short in closing the deal with prospective new clients? When to hire your first team Today, I had the pleasure of talking with Alex Schlinsky, who is the founder and CEO of Prospecting on Demand- a company dedicated to helping entrepreneurs turn their hustle into a profitable business. Alex himself is an entrepreneur, renowned business coach, decorated speaker, author, and so much more. He's been featured on Forbes, Entrepreneur, and Money, just to name a few.
50:22
April 2, 2020
EP44: Mario Arace: Live an Elevated Life and Elevate Others
If you're stuck in a funk, whether you've just lost your job, are having relationship problems, or just feel like you're going nowhere fast, this podcast episode is for you. I'm talking to Mario Arace, who's on a mission to elevate others so they can move past their fears and live the life of their dreams.
41:29
March 6, 2020
EP43: Marcus Murphy: LinkedIn and Sales Mastery
Marcus Murphy is a well-known leader in the marketing and sales community that has gained attention for pioneering new and effective inside sales techniques. Along with being the prominent Director of Sales at Digital Marketer, Marcus is a respected LinkedIn instructor and speaker. His thoughtful and sharp advice about utilizing the world's largest networking opportunity has helped shape conversations across LinkedIn since the early days of the platform.
1:01:22
February 7, 2020
EP42: Jesse Elder: Self Mastery
Jesse Edler is a person who some might call a visionary. His mission is to assist businessmen and women, and especially entrepreneurs, build their growth strategies in ways that are philosophical, spiritual, and "out of the box." Edler is an international life-coach and a teacher with plenty of heart. In this episode, we will cover: Self-Mastery Remembering what we already know Facing negativity As Edler says, we arrive knowing our purpose. Our intentions are already in place. He went from having very little to building a 3.2 million dollar business, sold the company, and is now teaching spiritual growth strategies to entrepreneurs. In our interview, Elder lays out the groundwork of how and why we got here and who we are. He explains that all of us arrive here (planet Earth) with a sense of why we are here. Over time, we get immersed in school, family, church, and clubs, and we take on the qualities of these groups. Therefore, we begin to become what these groups say we are instead of being who we are.
57:20
January 13, 2020
EP41: John Parkes: VP Marketing ClickFunnels
I talk with John Parkes, VP of Marketing at ClickFunnels concerning the use of funnels for driving web traffic, increasing conversions, and making sales. Parkes has been in the business for ten years. Marketing and campaigns are Parkes' specialty, and his history of success at buying ads and making millions from sales puts him in the position of what we like to call "expert." We chatted about the his background, the beginning of ClickFunnels, lessons he learned and we asked... "Are websites dead"
42:44
December 20, 2019
EP40: Geoff Hughes: Change Your Mindset
From high school dropout to millionaire, Geoff Hughes is a true success story. He made $1.4 million the first year he launched his online business, and built two more seven-figure businesses over the next two years. Geoff took the time to share the secrets of his success with me in a recent podcast.
43:25
December 9, 2019
EP39: Justin Brooke: The Man with the "Ad Skills"
Justin Brooke isn't afraid to admit it: his life was going nowhere until he discovered the power of the internet. In 2007 he was an intern for Russell Brunson; though it was an unpaid internship, he was able to study Brunson's marketing library and receive what he calls "the education of a lifetime" while he wrote reviews on those marketing courses. Justin put that education to work. One month, he paid only half of his electric bill. He took the money that would have gone to the electric company and created a $2/day ad campaign. At the end of the month, he had earned $150—enough to pay off the bill and give him the confidence to pursue a career in online marketing. With his success, it's time to give back. Justin is proof that it's possible to create a real career this way, and he wants to teach others to do it. As the founder of AdSkills.com, he compiled his knowledge into the tools, courses, and tutorials anyone can use to become a media buyer. This is his story.
44:20
November 29, 2019
EP38: Ron Lynch: The $4 Billion Dollar DTC Man
$4 billion dollars in direct response revenue. You read that right. $4 Billion, with a "B". That is how much Ron Lynch has achieved in DTC sales during his career and has truly earned the title of "The Marketing Mercenary".  Starting out as a humble grocery clerk, Ron found his way onto a movie set one day while in college. After obtaining his SAG card, he acted a little in the films but focused mainly on learning how the production process goes. Working with the stars of the time, one of which was Jeff Bridges, Ron couldn't help but ask him how he could get in Bridges' shoes. The advice he received: "Write. If you can write, you can make movies." In other words, even though Ron hated writing, the lesson was to do the work first. So, he wrote. In quick time, he wrote two movies as he returned to work as a grocery clerk. In an interesting coincidence, one of the customers who came through his checkout line was the key to getting those two movies in front of people who could help him advance in the movie industry. But, it wasn't solely the act of writing screenplays in his free time that gained Ron his notoriety. His time spent working his way up the ladder in the grocery store taught him valuable lessons in running a business and marketing. By combining the two professions, it taught him valuable key lessons that he has applied in groundbreaking ways to marketing which he shares with us today.
47:36
October 18, 2019
EP37: Nick Shackelford: Media Buyers Guide to eCommerce
My guest in this episode is the epic Facebook marketer and six-figure account manager, Nick Shackelford. As many stories go, he didn't start out in marketing. He thought he would find his rhythm after achieving the status of a professional soccer player at the age of 25. He soon found out, though, that it was not his passion and after a chance encounter with a Pepsi marketing rep, he was introduced to a whole new world. Nick now has the experience of managing more than 165 brand accounts throughout his career and he knows how to take a brand from chump to hero.
48:33
September 23, 2019
EP36: Josh Elizetxe: Disruptive Decision-Making
This episode, we welcome back the founder of a product that is exploding in popularity, Snow teeth whitening, Josh Elizetxe. His last appearance gave us some amazing gems of insight, and we are excited to continue that journey in this podcast. Josh gives us an update on what has happened in the realm of Snow and explains how you can find new and exciting opportunities to get your brand noticed including: • E-commerce Partnership with Snapchat • Going Offline to Reach out to the Retail Market • Walk Your Talk: Demonstration is Everything • Disruptive Decision-Making: Intuition or Calculation? • 
55:57
September 16, 2019
EP35: Depesh Mandalia: Facebook Ads Secrets
Depesh Mandalia is in the house to share his secrets to Facebook ads. After a long stint as a programmer, Depesh got involved in e-commerce in 2005 as a project manager with no experience in e-commerce. Little did he know at the time, this move would ignite a passion for learning everything he could about the user experience and marketing psychology in the social media realm. Once he understood how Facebook algorithms work, he was able to take one brand from $800k a year to over  $26.5 million in just 18 months. It was such an impressive achievement that Facebook actually flew him out to meet with their engineers to discuss his strategies to help improve their own. This achievement skyrocketed his career and in this episode, he shares with us the lessons that can only come from building dynamic brands.
47:59
September 12, 2019
EP34: Curt Maly: How to Use Propaganda
Propaganda can be used for good or for evil. So, how do we use propaganda for good? Because social media is such a finely-tuned propaganda machine, they know exactly what to show us at the exact right time in the exact right place. Learn the techniques, utilize them, and the returns on your advertising budget will increase exponentially. Today, we have the co-founder of Black Box Social Media, Curt Maly. This man truly knows his stuff when it comes to sales. He's been doing it since he was 15 years old and has an impressive track record of consulting with some top corporations. For a decade he has been focused on digital ads, consulting, training and creating marketing strategies like the Golden Ad Process, Hot Seven, Hot 28, and much more! His methodologies have helped people rise to the top of their industries, including best-selling authors, and this episode is a serious must-listen!
51:45
August 20, 2019
EP33: Akbar Sheikh: The Foundations of a 7-Figure Funnel
When you're on a mission to do good, success will always follow. And, that is the philosophy that our guest in this episode, Akbar Sheikh, adheres to in every aspect of his life, both in personal and business. He knows what it's like to build, literally, from the ground all the way to the top.  A #1 best-selling author, father, philanthropist, the maker of multiple 7-figure funnels, Akbar shares his insights into how to get to the top of your game and build a 7-figure funnel
45:50
August 16, 2019
EP32: Tim Burd: The Power of Facebook Ads
In today's episode, we speak with Tim Burd, better known as "The Godfather" of Facebook Ads. With 15 years of helping companies grow their ad-posting prowess, Tim teaches us how to make your audience an offer they can't refuse.  This episode is a must for anyone using paid media.
39:50
July 22, 2019
EP31: Vito Glazers: The Power of PR
My guest today is my good friend and inspiration, Vito Glazer. Vito is a PR News/Media and Newsjacking expert. He's the guy people turn toward to help them keep their reputations in great shape and in this episode, he shares many valuable secrets for managing your own reputation both on and offline. We discuss:  Reputation Management - Like mentioned above, be the first to tell your story. Your legacy needs to be of your own crafting. Leave Nothing to Chance - Use PR as a tool to document ideas, titles, and quotes about your brand. Especially from others. Technical Benefits - People want things they can share, something tangible. This can boost your SEO, social media assets and engagement, and more. Perceived Authority – Having other companies and news outlets talking about your brand gives your company a boost in your credibility. Traditional Pitching - Write your pitch and send it to as many people as you possibly can. Strength can be found in numbers. This method is going to take you some time and a great deal of effort, but it's a tried and true method for success. Newsjacking - Find ways to capitalize on a recent and popular news story to get your brand out there. You're essentially riding the coattails of popular news coverage to emphasize the importance of your products. Cause-Based Marketing - Align your brand with a cause that reflects your business' core values. Promote that cause. It is a safe way to capitalize on the media outreach associated with that cause. Celebrity by Association - With the rise of influencers, the definition of "celebrity" is changing and focusing more into niche subjects. It is easy to find people who are popular celebrity-types in any niche and associate your brand with them, as opposed to those who are traditional celebrities, like movie stars. For instance, if you're a realtor, pitch an article that focuses on three well-known real estate personalities, with your name thrown in the mix.
43:21
July 17, 2019
EP30: Ryan Deiss: The Current State of Digital Marketing
I talk with Ryan Deiss, founder and CEO of DigitalMarketer.  Ryan has long been an established leader in digital marketing, and I had a variety of questions to ask him: How do you view the state of marketing in 2019, and how should agencies adapt to it? How can we respond to clients with unrealistic expectations? How has the traditional marketing funnel changed? What are the three golden rules of digital marketing?
47:45
May 22, 2019
EP29: Frank Kern: The Holy Grail of Marketing
On this episode I spoke with Frank Kern (who you’ve probably seen all over social media) about Intent Based Branding and Behavioral Dynamic Response Marketing. Frank Kern started his career as a door to door salesman but did not have much success at it. In 1999, he took a course on how to sell things on the internet and this ultimately led him to become one of the most sought after Direct Response internet marketing consultants and copywriters on the planet. What is Intent Based Branding? It's building a brand with the intention of making an offer in the sale while building the brand. You build a foundation based on goodwill. With intent based branding, you find a target and put out useful content, then make an offer based on that content.  Put yourself in the mind of the consumer. People think about things for a long time before buying. For example, you don't just wake up one day and buy a car you've never thought about before. Put out information the customer can use and then be the one present when they are ready to buy. The Long Game Frank discussed being OK with losing money in the short-term to make gains later. He doesn't want to be a sprinter. He wants to run the marathon. There is a difference between being a marketer and a business person. Business people understand that you don't usually put a dollar in and get two out on the same day. It takes time to make your money back and then turn a profit. It takes fortitude to run a successful marketing campaign. Steps to Creating Intent Based Branding Understand who you want to attract with your campaign What do they want? How do they get it? Then content needs become clear. For example, Frank once worked on a campaign for a business that was selling dating advice for men. They gave out a series of steps to getting a date. First you learn how to introduce yourself. Then you learn how to hold a conversation. Next you learn how to ask for a phone number. These steps enabled the customer to see themselves close to the result - getting a date. This made them ready to buy the entire program. Get on Social Media! You need to run social media marketing. Avoid the mistake of not doing it. But still take your time. You want to engage your customers rather than go in for the conversion immediately. People will get to know you through social media ads and then they will head to your website or store.  Writing Copy The three elements that make good copy are: Here's what I've got Here's what it will do for you Here's what you need to do next The best kind of copy is straightforward, evidence-based copy. The evidence is about the reader or viewer, not about the seller. It's never about the seller. It's always about what the product will do to help the customer. If you want to get good at writing copy, you need to write a lot of copy and you need to study everyone, not just one person. There are lots of resources out there that will teach you the basics of copywriting. After you have learned those, sit down and write a sales letter every single day. 
39:08
May 3, 2019
EP28: Molly Pittman: What Makes a Successful Facebook Campaign?
What makes a successful Facebook campaign? The answer might surprise you. Tap into the insights of one of digital media's leading experts in my recent podcast with Molly Pittman. Molly and I discuss how listeners can gain an understanding about how paid traffic works and what they must do to optimize their paid Facebook campaigns. Listen to this episode to get answers to these questions and more: • What are common myths associated with paid media? • What are the key elements of the perfect ad? • How does Molly audit ad campaigns? • What's winning on Facebook now? • What should you do if you are on the fence about Facebook ads?
46:22
April 19, 2019
EP27: Jarrod Glandt: What Makes a Salesperson Great
Do you wonder why others are talented salespeople, but you're not? Perhaps you think some people are cut out for it, but you're not one of them. Maybe you just don't like selling. But by learning the skills, you can become a rockstar salesperson. If you're committed enough to show up and disciplined enough to keep at it and prove your value to prospects, you'll get those sales, build your career, and grow your company while others find themselves stalled. In today's episode, we'll cover: How anyone can be a salesperson- Why most people fail at any endeavor 3 follow-up tips that will close the deal Today I talked to Jarrod Glandt, the VP of sales with Grant Cardone, whose sales abilities have consistently impressed me. When Jarrod discovered Grant Cardone, he knew the company was a good fit, and he wouldn't let anything stand in his way. Eventually, the company realized this, too, and took Jarrod on as a representative and salesperson. His hard work not only propelled him up the ladder of success but has helped the company grow. Recently, Grant Cardone hosted an event for entrepreneurs that sold more than 340,000 tickets! Jarrod discusses what it takes to become a great salesperson, whether you feel like you have that innate ability or not.
56:03
April 10, 2019
EP26: Elena Cardone: Build an Empire and Have it All
Elena Cardone's book Build an Empire, How to Have it All, takes life coaching to the next level and she has plenty of advice for women to lift their fortunes from the ordinary to the extraordinary. It's based on the life lessons learned while building a business empire with her husband. Elena and her husband Grant, both entrepreneurs, took a significant hit in the financial collapse of 2008. In the ensuing ten years, while building their business empire from the ground up, Elena discovered insights into what it takes to create a life built on integrity, while at the same time tending to your spiritual and physical health, and finally amassing a small fortune. The podcast is a casual chat with Elena covering the early years, her relationship with Grant and her family, the successful business startup with Grant, and finally achieving a work/life balance. Elena's personal experience helps listeners avoid business and relationship mistakes while working on their empires.
44:47
March 25, 2019
EP25: Roland Frasier: How To Systematically Scale Your Business
This is the MBA episode! Roland Frasier is the co-founder and/or principal of three current Inc. Magazine fastest growing companies, and he has founded, scaled or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. He advises over 150 other companies on digitally centric customer acquisition, activation, referral, retention and revenue strategies and plan implementation. On this episode we discuss: - Evolution of a business - Tips for scaling your business - How to increase your business' valuation - Common mistakes businesses make at each stage and how to avoid them - The 5-80-5 Rule - How to get the "Quick Wins" for your business. https://www.rolandfrasier.com
1:03:54
March 14, 2019
EP24: Gary Vaynerchuk: On the Record
I'm super excited for this podcast. I sat down with the legend himself, Gary Vaynerchuk (@Garyvee across all platforms). Gary went "on the record" to discuss everything from his persona, business, work life balance, patience vs. delusion, attention, the pollution of the marketing industry these days and much much more.  He was raw, he countered some claims and he delivered a ton of value. www.garyvaynerchuk.com
29:09
February 22, 2019
EP23: Brandon Steiner: The World of Business and Sports
Brandon Steiner is an inspirational speaker, author and CEO of Steiner Sports, the leading producer of authentic hand-signed collectibles and sports experiences. Brandon and I discuss sports and business, negotiation skills and tips, business advice (including how he would build Steiner Sports in a 2019 world from scratch) and much more.
35:55
February 20, 2019
EP22: Josh Elizetxe: How To Build an 8-Figure Brand with Influencers
Josh Elizetxe, Founder of SNOW Teeth Whitening joins me on this podcast to talk about how he built the brand and took it, in a saturated market, to sales of over $100M. Josh discusses tactics and tips for brands to do the same.
53:08
February 15, 2019
EP21: Ryan Tseko: Doing Whatever It Takes
Ryan Tseko joins me to talk real-estate investing, entrepreneurship, goal setting and much more. Ryan has gotten some fame by being Grant Cardone's private jet pilot. But he's also the Portfolio Manager of Cardone Capital and his story is incredible.  He is a true hustler, go-getter and an incredible real-estate entrepreneur. This is a must listen to episode. www.instagram.com/ryantseko www.cardonecapital.com
33:47
February 8, 2019
EP20: Ezra Firestone: How to Grow Your Online Store
Ezra has spent more than 10 years in ecommerce testing which strategies and types of content actually have an impact on converting customers. He's used these strategies to build a top-100 Shopify store that generates $20 million/year in revenue and is the founder of Smart Marketer. On this episode we get hands on and is a must for all ecomm marketers and store owners.
30:30
February 5, 2019
EP19: Mark Metry: Lessons from a Top 100 Podcast
Mark Metry founded and operates VU Dream a virtual reality marketing and ad agency.  He is also the host of a top 100 podcast called: Humans 2.0 Mark discusses how he got to top 100 and some of the lessons he's learned from his podcast's superstar guest roster, the importance of authenticity and how he leveraged LinkedIn to build his following. https://www.markmetry.com/
42:24
January 21, 2019
EP 18: Nick Diodato: Growing an Ecomm Business Today
On this episode, Nick joins us to talk about how to properly grow an ecomm business in today's noisy world. We talk about branding, sales and lessons all ecomm businesses can learn from. ----- Nick is the Co-founder & creative director at WOLACO (www.wolaco.com). He is also the Manager of New Business at VaynerMedia.
39:12
December 14, 2018
EP17: Chris Mercer: Know your Numbers
On this episode, Chris Mercer joins us to talk about what numbers you should be tracking and how to use them in your marketing to unlock hidden revenues, instantly increase conversion rates and grow your profits. ---- Chris Mercer, who goes by “Mercer” is the co-owner of Measurement Marketing. Apart from training business owners how to measure and improve their sales funnels, he is a top contributor and speaker at multiple analytics and optimizations conferences and blogs like Conversions XL, Conversions Conference, Digital Marketer, Traffic & Conversions Summit, Social Media Examiner and more. https://measurementmarketing.io/perfectlymentored
50:57
November 26, 2018
EP16: Rutger Thole: The Importance of "Messenger" Marketing
Rutger Thole, aka The Botfather" has been an advocate for messenger bots since they were first introduced. Seeing the impact it will have (and has) on marketing, he built a following (his active Facebook group called Bots and Beer) teaching people how to increase sales, leads and awareness using Messenger as a means of communication. NOTE: I apologize for the audio on this, it was a call between Rutger and myself that was recorded and made into this podcast.
37:54
November 23, 2018
EP15: Jason Swenk: Strategies and Systems to Scale Any Business
Jason Swenk has literally written the book for growing an agency from nothing to an 8 figure agency. He is one of the most sought out advisors to agencies in the World, by showing them an 8 system framework that worked for growing his agency, working with brands like AT&T, Hitachi, Lotus Cars, and eventually lead to selling his agency. www.jasonswenk.com
34:12
November 19, 2018
EP 14: David Leidel: Investing Myths vs. Facts.
On this episode, we talk investment strategies and ways that the new generation should be investing. We also address some of the top myths (including should you max out your 401k). ----- David Leidel is an advisor in the firm Swaine & Leidel Wealth Services located in the middle of the Florida peninsula. Swaine & Leidel is a Registered Investment Advisory firm founded at a time when individual investors needed fiduciary services the most. In 2009 the partners of the firm started their practice with the purpose of putting the client’s interest first. Now, with over 40 years of combined experience, that culture continues by leveraging technology to serve a broader base of individuals with a goal of delivering tax efficient investments, holistic financial advice, and coaching to help you achieve your financial goals. davidleidel.com
39:44
November 16, 2018
EP13: Cat Howell: The Power of a Community in Business
It's been said that the marketing of the future is built on communities. Cat Howell built her brand and business by building a community. Facebook Ad Hacks has over 77,000 members that put Cat on the map and on this podcast she shares with you how she did it, the impact, the tactics and everything needed to build your community. ----- With over six years’ experience in social media marketing, Catherine is the Founder and CEO of Eight Loop Social, a successful Facebook Ads Agency that has pioneered performance-based ads. She loves nothing more than helping brands take control of their social media presence and grow their brands in a way that inspires, impresses and builds confidence in their abilities, products and services. Her work with both big and small brands such as FUJIFILM NZ and Pitstop means she has a clear understanding of the social tactics and activities that work in the NZ market. Her work has been featured in Entrepreneur, NZ Business Magazine and CrateJoy and she is a regular speaker on the topic of Facebook Ads and Social Media.
38:10
November 6, 2018
EP 12: Brittany Krystle: How to Stand Out and Become Influential
On this episode, we talk personal branding strategies, the importance of becoming a brand and how to make it all work for you. ------ Brittany Krystle is a personal brand & growth expert with almost a decade of experience in personal brand strategy & content development. She's worked with some of the biggest personal brands online to grow their influence – from founders and entrepreneurs (Gary Vaynerchuk, Marie Forleo & Tom Bilyeu) to executives, thought leaders & influencers. She's also the host of Beyond Influential. www.brittanykrystle.com
42:34
November 1, 2018
EP11: Patrick Kenney: Get and Manage Clients Without Being a Shady Marketer
On this episode, Patrick and I talk about how to get (and manage) clients without being a shady marketer. PLUS we mix in some entrepreneurship talk. ------- Patrick Kenney is a pragmatic marketer who focuses primarily on conversion event optimization. With his background in computer science and love of psychology, Patrick can diagnose and correct problematic marketing campaigns quickly, often in minutes. His no BS approach to implementing successful marketing systems has earned him the reputation of being one of the most agile, results-oriented marketers in the game. www.viralvelocity.com
50:06
October 29, 2018
EP10: Rachel Miller: Building and Monetizing Your Audience
Rachel Miller is a business strategist with a proven system to help others grow their customer and audience base that translates into engagement, traffic, and ultimately profit. She has been building pages for over a decade, some into multi-millions in fans, used those audiences to promote her book (selling over 100,000 copies), speak to large audiences and appeared on Good Morning America. But what I love the most is seeing and helping others do the same thing. ----- Show Links: Rachel's Affieliate Link: https://moolah.life/affiliate-signup Rachel's evergreen growth pack: https://moolah.life/probloggerm Rachel's workshop: https://moolah.life/workshop
42:00
October 16, 2018
EP9: Quentin Allums: The Importance of Storytelling in Business
Quentin Allums was one of the first LinkedIn video storytellers & has since used the platform to accumulate millions of views, travel the world for speaking engagements, and launch his new company, Urban Misfit Ventures. Q, as he's often called, talks about the importance of LinkedIn and the need for brands, business owners and anyone trying to get exposure to learn how to become compelling storytellers. You can follow Quentin's LinkedIn show #justQ for entrepreneurship stories, personal branding, community & video tips, and highlights of amazing people across the globe: https://www.linkedin.com/in/tagjustq
31:50
October 10, 2018
EP8: Jasmine Star: Building your Brand
EP8: Jasmine Star joins me and gives us her strategies and thoughts on putting yourself out there on Social Media to grow your brand and business. ------- Jasmine left law school to be with her mom and follow her passion. She picked up a camera and began using social media to build a brand and following. With no professional experience, she was voted as Top 10 Wedding Photographers in the world and was published in a litany of magazines. She is now a speaker and business strategist for creative entrepreneurs. On this episode, she shares those strategies as well as taking risks and living life to the fullest. https://jasminestar.com/ https://www.instagram.com/jasminestar/
28:43
September 28, 2018
EP7: The E-Commerce Roundtable
EP7: The E-commerce Roundtable with Andrew Foxwell, David Herrmann, Justin Marshall and myself. This is a listen in on a discussion of some great minds in the ecomm space. We chat about Facebook ads and other paid media strategies as well as important tips and tricks to really help ecomm owners and advertisers scale and increase their awareness and sales. Jason Portnoy, JPORT Media Andrew Foxwell, Foxwell Digital David Herrmann, Social Outlier Justin Marshall, Ad Hoc Media
53:22
September 18, 2018
EP6: Tim Hyde: Branding and Selling Using Social Media
Tim is a 23-year-old award-winning marketer and CMO who specializes in Social Media Marketing and Brand Strategy. As a business consultant focused on growth, product and viral marketing, Tim has pioneered the top 9 most engaged live streams, by a brand, ever. In the last year alone Tim has strategized and executed marketing plans for six and seven figure crowdfunding raises. ------ 4:36: On how he grew LADBible to 10M followers. 6:45: On the “secret sauce” of Social Media Marketing (Hint: TEST!) 9:00: On the evolution of social media platforms. 13:48: On which metrics and KPI’s businesses should focus on. 17:33 On the right way to sell on social media. 23:24: On how B2B businesses can do more business on these platforms and be “Omnipresent”. 27:32: On what big brands can learn from small brands and small brands learn from big brands.
34:17
August 13, 2018
EP5: Claude Silver: How to Create a Thriving Company Culture
Claude Silver is the CHO (Chief Heart Officer) at VaynerMedia. She is responsible for the heartbeat of the company and all 800+ employees. If you run a business with employees, this is the podcast for you. Claude discusses how to create the environment that helps your business “crush it!” ------ 1:36: On how she became the first ever in the world Chief Heart Officer. 8:07: On why she hates the term “employee” and why soft-skills are “necessary life skills” 12:10: On creating a great environment of a positive an upbeat company culture while balancing motivating workers to hustle and perform at maximum capacity. 19:05: On the importance getting rid of a negative worker even if they are a high performer 23:33: On why she believes in the attitude that bosses serve their employees and being accountable to them. 26:03: On how to give feedback and criticism to employees and the importance of “radical candor”. 33:00 On how she hires and how millennials are changing the world.
39:43
July 17, 2018
EP4: Manu Goswami: Social Entrepreneurship and Story Telling
Manu “Swish” Goswami is a 21-year-old serial tech entrepreneur, LinkedIn Youth Editor, TEDx speaker, Fortune 500 consultant, venture capitalist and UN Youth Ambassador. Recipient of UN’s Outstanding Youth Leadership Award, Startup Canada’s Young Entrepreneur Award, and Plan Canada’s Top 20 under 20. --------------------------------- 2:07: On immigrating to Canada to Ted-X speaker/ Influencer/Disruptor and social entrepreneur and being talked about as a possible future Prime Minister of Canada. 3:13: On working smarter vs. harder. 5:13: On why people shouldn’t use disadvantages as an excuse. 10:02: On the importance of inter-industry collaboration and cross-pollinating. 12:36: On Dunk Media and the launch of TruFan. 15:48: On original storytelling to break through the noise. 19:13: On why he prefers LinkedIn as his medium of choice and how we can grow our brand and businesses on LinkedIn. 25:50: On how we can look at all industries from a “disruptive” viewpoint or perspective.
34:22
July 5, 2018
EP3: Jordan Syatt: Marketing, The Long Game & Fitness World
Jordan Syatt is a strength & nutrition coach with several powerlifting world records. He's the personal trainer for Gary Vaynerchuk (GaryVee) and an entrepreneur who recently launched his own coffee brand (www.unicornmagiccoffee.com). He's hugely popular on Instagram (www.instagram.com/syattfitness) and has been featured in a variety of outlets like CNN and the Huffington Post. ------------- Key Time Stamps: 6:00: On quick fixes & taking on the fitness industry. 7:46: On patience & playing the long game 12:50: On the response from the fitness industry and haters 17:45: On societies need to overcomplicate things 22:05: On how he grew his Instagram and his tips to do the same 27:38: On getting over insecurities and building your personal brand 31:00: On what he's learned from Gary Vaynerchuk 32:49: On entrepreneurship and launching his first ecomm brand (Unicorn Magic Coffee)
40:00
June 12, 2018
EP2: Anna Shilina: Optimal Business Mindset
On this episode we chat with Anna Shilina, CEO at Akuna Media and Author, Speaker, Coach at Annashilina.com. Anna discusses the hot buzzword: “Mindset” and how important it is to shift it for optimal performance. --------------- Key Time Stamps: 2:50: “Mindset” is the hot topic and buzzword that’s been taking off, why do you think that is? 4:58: How can people who can’t sit still and can’t turn off meditate and get the benefits from it? 19:00: Why putting others who we admire and want to emulate on a pedestal is a bad decision 22:19: On Imposter Syndrome and how to “cure” it 28:49: Why positivity is under valued and why people default to a negative and how to fix it 32:16: The show Billions has put a spotlight on the need and success of having a mindset coach. Is it really that beneficial? 31:22: What do you say to people who think what you do is a band-aid solution or bogus? 45:15: Is “Karma” real/important? If you’re a good person do you believe you’ll only get good things
53:08
May 24, 2018
EP1: Stan Way: Becoming Great at Sales
On this episode we chat with Stan Way, founder of Peak Sales Results. Stan discusses sales tactics in 2018 and what everyone can do to become a better at selling! --------------- Time Stamps: 4:14: What’s the number one misconception people have about sales people 7:42: Can great sales skills be taught or are you born with it? 11:46: What’s the hardest part of the sales cycle. Is it really the close? 15:00 When talking to young kids trying to enter the sales world, is it easier or harder to sell these days? 17:30: What’s the right way and etiquette to sell and reach out to potential customers using social media and is cold calling dead? 23:14: What’s the most common mistake sales people make and how can they fix it? (the answer is not what you’d expect) 26:03: What are the most common objections and how can we overcome them. 31:22: What’s the wildest and craziest sales story/experience you have? (Note: It involves a nipple!)
35:48
May 8, 2018