The guys are back together again in the 4th episode of the SpunMafia series. In this episode, the Spunlogic founders discuss the final years of Engauge and the sale process to Publicis/Moxie.

Jump to 1:30 to hear about the sale process and the guy’s perspective on the time leading up to selling the company.

Jump to 14:08 to hear about the offers.

Jump to 18:20 to hear about the merge with Moxie, how Raj found out he was a part of the new management team, and how Raghu got roped in as well.

Jump to 26:30 to hear about the integration and the cultural differences between Moxie & Engauge.

Jump to 34:30 to hear about how Engauge won the largest agency in Atlanta in 2013, and the mystery behind that.

Jump to 45:20 to hear about upcoming episodes.

If you enjoyed this episode, check out:

Jeff’s blog: https://jeffhilimire.com/
Email Newsletter: https://eepurl.com/b9AZn1
The 5-Day Turnaround: https://amzn.to/2MNOYg6
The Crisis Turnaround: https://amzn.to/2MSfwNf

Force of Nature: A Celebration of Girls and Women Raising Their Voices (with Kate T. Parker)

Begin the Begin Podcast by Jeff HilimireBy Jeff HilimireApr 23, 2024