He started out creating beard content - product reviews, beard science, tutorials, and more. He grew the Bluegrass Bearded YouTube channel to more than 2,000 subscribers and was able to monetize the content through product reviews and sponsorships. Then he began to notice his audience was interested in his creative video expertise. He began receiving questions on his editing techniques and equipment. That gave him the idea to start Ken the Content Coach.

Ken is still very much a part of the beard community, but now spends most of his time helping other content creators build and monetize their own YouTube channels.

In this interview we discuss:

Not waiting until the absolute perfect moment to post your first video
Listening to your community when it comes to creating content
The importance of understanding and creating short-form content
What to do when you just don't feel like being creative
And more!

Links mentioned during this episode:

Ken's website: https://www.kenthecontentcoach.com/
Ken's blog on what to do when you don't feel like creating content: https://www.kenthecontentcoach.com/you-are-a-content-creator/
Ken the Content Coach YouTube channel: https://www.youtube.com/c/KentheContentCoach
Bluegrass Bearded YouTube channel: https://www.youtube.com/c/BluegrassBearded

Christoph Trappe - Content Marketer, Author, Host of the Business Storytelling Podcast

K-StreamBy Jeff KoslofskyDec 22, 2020