K-Stream

Enrico Incarnati is a media strategist helping fitness professionals up their video content game. But he wasn't always interested in creating digital content. He first went to college in hopes of being a pediatrician. I'll let Enrico tell the story of how he changed his mind.

He spent a few years working as a videographer for well-known online fitness and nutrition coach Jordan Syatt, and through that experience has built a life working for himself and helping others reach larger audiences through creating videos.

Enrico shares advice on keeping your content simple, going where the attention is, and what he's learned through the ups and downs of his own career journey.

Rico's Instagram: https://www.instagram.com/rico.incarnati/

Rico's Private Facebook Group for Video Content Creators: https://www.facebook.com/groups/401316581284121

Please welcome Brian Piper to the show! He is the director of content strategy and assessment at the University of Rochester. He also books a lot of speaking engagements as well as consulting around data analytics, content strategy, SEO, Web3 and NFTs. Additionally, he's in the process of writing a book, taking the lead on the second edition of Epic Content Marketing by Joe Pulizzi.

I wanted to have Brian on to talk about how Web3 will affect video content. And not just the content, but the creators behind that content. How will Web3 affect how we promote ourselves, how we distribute our content, how we build community? Brian has been doing a lot of his own research in the Web3, NFT, crypto, blockchain world and has a lot to say on the matter.

Brian's website: https://www.brianwpiper.com/

Follow Brian on Twitter: https://twitter.com/brianwpiper

Anthony Burokas, 20+ year broadcaster and founder of Stream4.us joins the podcast once again to talk event production. He first joined in February 2021 to talk about producing fully virtual/remote events in the midst of COVID. Fast forward to May 2022, a lot has changed in the space and Anthony's work is taking a full swing back to in-person events.

We chat about what he's been up to over the last year, whether hybrid events are here to stay, and if production companies built around live streaming are sustainable.

Learn more about Anthony's work at https://stream4.us/.

Think of audio as more than just podcasting. There are many ways to add audio to your content marketing strategy. And it likely involves repurposing some work you may already be doing.

Banzainator joins the podcast as the very first gamer ever on the show! We talk how she got started on Twitch, how she got a full time job for a board game company that discovered her on Twitch, keys to a good board game stream, and some her favorite pieces of streaming tech.

Find her at https://www.twitch.tv/banzainator.

Brian has been in the audio industry nearly his entire career, which spans more than 15 years. In our conversation, we talk about:

• How Vennly started and how it's grown
• How audio strategy is expanding beyond just podcasts
• Examples of enterprise teams that leverage audio well for their internal audiences
• How creating B2B podcasts differs from creating consumer podcasts

Check out Vennly at https://vennly.co/.

**This episode was recorded live on my LinkedIn and YouTube channels on March 28, 2022.**

In a recent episode with Ken the Content Coach, we talked briefly about some of the small things content creators can do to still be creative, even though they don't feel like doing the bigger creative work in the moment. Bigger creative work meaning maybe...being on camera that day, editing a long video, writing a lengthy blog post, etc.

That got me thinking to ask some former colleagues and new connections I've made through this podcast what sorts of things they do when they're not feeling creative, but just want to move the needle for their creative passion or their business.

In this episode, I go over a few of those ideas that came in to hopefully inspire those who are struggling on the big projects. Tips include ideas for copy writers, video creators and content marketers.

Dr. Efrain Lopez, better known around the web as Dr. ELO, helps people and businesses get more comfortable with live streaming. He posts tech reviews, hacks and tutorials on his YouTube channel. In addition, he hosts weekly live streams on social media for Be.Live and his personal channels.

In this conversation we chat about:

• Dr. ELO's live streaming business and how he got started
• How he managed to get a regular live stream series with Be.Live (hint it took posting 150+ videos before he got a call)
• How he organizes his live streams
• The "FFF&#$ the Tech" mentality
• The importance of email lists

Let me know what you think!

Links mentioned during the show:

Dr. ELO's website: https://askdrelo.com/

Dr. ELO's YouTube channel: https://www.youtube.com/c/DrELO

Dr. ELO's gear: https://drive.google.com/file/d/1s0I1vROi8sil7mfpsCEo5kz2u-3KUft7/view

He started out creating beard content - product reviews, beard science, tutorials, and more. He grew the Bluegrass Bearded YouTube channel to more than 2,000 subscribers and was able to monetize the content through product reviews and sponsorships. Then he began to notice his audience was interested in his creative video expertise. He began receiving questions on his editing techniques and equipment. That gave him the idea to start Ken the Content Coach.

Ken is still very much a part of the beard community, but now spends most of his time helping other content creators build and monetize their own YouTube channels. 

In this interview we discuss:

• Not waiting until the absolute perfect moment to post your first video
• Listening to your community when it comes to creating content
• The importance of understanding and creating short-form content
• What to do when you just don't feel like being creative
• And more!

Links mentioned during this episode:

• Ken's website: https://www.kenthecontentcoach.com/
• Ken's blog on what to do when you don't feel like creating content: https://www.kenthecontentcoach.com/you-are-a-content-creator/
• Ken the Content Coach YouTube channel: https://www.youtube.com/c/KentheContentCoach
• Bluegrass Bearded YouTube channel: https://www.youtube.com/c/BluegrassBearded

Brands are increasingly coming on board with podcasting, and more specifically, what the industry calls branded podcasting. Branded podcasts are not strictly promotional. They tell great stories. 

Liz Horowitz, founder of Sonic Strategy Consulting, recently published an article on LinkedIn titled Winning Without Ads: 10 Reasons Brands Are Embracing Branded Audio. When I first came upon the article, I was not familiar with the term "branded audio." And after reading, I immediately thought I needed to get Liz on the show to elaborate on the subject.

We had a great conversation about what exactly branded audio is, why so many brands are starting podcasts, and if they aren't, why they should be. She also gives a few examples of great branded podcasts out there including shows from Trader Joes, Ford Motors and State Farm.

Liz's LinkedIn article: https://www.linkedin.com/pulse/winning-without-ads-10-reasons-brands-embracing-branded-liz-horowitz/

Brandon Costa is director of digital with Sports Video Group (SVG), which was formed in 2006 to support the professional community that relies on video, audio, and broadband technologies to produce and distribute sports content, according to their website.

SVG reports on the latest innovations in the sports broadcasting world, and works to bring together the best minds in the business to help others succeed. And with the ongoing pandemic, many innovations were accelerated. There were also many surprise, unexpected changes to the way broadcasting happens, some of which are here to stay.

Brandon and I chat all about how the pandemic has affected the way sports content is produced, some of the coolest innovations of 2021, and of course, if you're a sports content producer, how you can get involved and learn more about SVG.

Pleased to welcome back Amazon Livestreamer and tech guru Monte Weaver about finding authentic influencers during this year's holiday season.

Black Friday and Cyber Monday are approaching, and millions of shoppers will be finding their way to Amazon this holiday season to watch influencers talk about various products. Monte talks about what to watch out for to spot streamers that may not be the most authentic when it comes to selling products. He also hits on a few recent updates Amazon made to the streaming platform adding restrictions to make it more of a QVC-like experience.

We also briefly chat about tips for creators out there who may be looking to increase sales and build an audience during the biggest shopping time of the year.

Max Branstetter, host of the Wild Business Growth podcast and founder of MaxPodcasting, joins me to talk...well...podcasting.

Max has produced more than 150 episodes of Wild Business Growth, and now helps other aspiring podcasters produce and promote their shows.

We talked about:

• Why business owners should create podcasts
• How podcasting helps entrepreneurs
• Tips to make your podcast stand out
• Being consistent with your release date
• What tech to use...hint: Zoom can do great things
• How blogs/website helps in having your podcast show up in search
• How awesome the networking part of podcasting is

Max's website:
https://maxpodcasting.com/

My website:
https://jeffkoslofsky.com/

Anthony Burokas, 20+ year broadcaster and CEO of Stream4us joins me to talk about the differences between cloud-based and hardware-based video production. This is definitely something to consider especially if you're a remote event producer or starting a live streaming business.

CLOUD-BASED TOOLS:
https://restream.io/
https://streamyard.com/  

HARDWARE-BASED TOOLS:
https://switcherstudio.com
https://www.telestream.net/wirecast/
https://www.vmix.com/

GrillGirl Robyn Lindars first grill experience included almost losing her eyebrows. Fast forward to today, and she's been on the Today Show, Chopped Grillmasters, amassed an Instagram following of more than 30,000, has her own magazine, and more.

She attributes a lot of that to being consistent and doing the basic stuff right when it comes to building a blog and social media audience.

We talked about how the GrillGirl business began, what all goes into sustaining her delicious looking Instagram channel, what all goes into a video shoot with food, how important social media has been for her business growth, and of course I had to throw some fun ones in there. Robyn gives us her favorite recipe on her site, her favorite cocktail she makes, and tips for using smoke in your cocktails.

This was a fun one! 

Terry Schilling, freelance copywriter and host of The Copy Corner podcast talks about how he uses video and streaming to promote his business. Check out his work at https://www.terryschillingwrites.com/.

Charlene Walters, MBA, PhD is a business and branding mentor, corporate trainer, TV host, author, and contributes to publications like Entrepreneur Magazine. Charlene joined me to talk about what it means to be a business and branding mentor, and how live streaming has helped her grow her business.

Links mentioned in the show:

https://ownyourother.com/

https://twitter.com/CWaltersPhD

https://ownyourother.com/my-book

Monte Weaver is an entrepreneur, YouTube and Amazon influencer, Mastermind course teacher and tech guru. During our conversation we talked about:

• How he built his business
• What's behind his Mastermind courses
• Helping video creators think more simply for content ideas
• Focusing on message first before technical details when creating video
• How he got into live streaming and made it part of his business
• Why now is the time to get on Amazon Live if you're a creator

Check out Monte's YouTube channel: https://www.youtube.com/c/MonteWeaverofficial

Follow Monte on Amazon: https://www.amazon.com/shop/monteweaver?ref_=azlv_chn_strfrnt_dt_hb

Valet Media: https://valetmedia.podia.com/

Jason Vaughn is the director of business development at CVW Event Productions in Washington, DC. Jason came on the show to talk about his background in event production, which includes a stint with minor league Baltimore Orioles affiliate the Aberdeen Ironbirds and ultimately led him to CVW where he's spent the better part of the last decade.

We also talk about how his company reacted to the pandemic and shifted their focus to producing virtual and hybrid events. Hear how a high school graduation spring-boarded them into finding success in the virtual production world. 

Learn more about CVW at https://cvwevents.com/.

Check out more about me and podcast at https://jeffkoslofsky.com.

Longtime VIPKID and Outschool teacher John Broadwater talks about how his video production background has helped him become a successful online teacher. We also talk about how he uses video to promote his online classes, as well as some equipment that’s helped him in communicating effectively with his students.

Follow John on Facebook and Instagram @outschoolteacherjohn

Equipment and software mentioned in the show:

Skyroam Solis X Hotspot: https://amzn.to/3qNumqM

Manycam: https://manycam.com/

Elgato green screen: https://www.elgato.com/en/gaming/green-screen

If you're a remote live stream producer, obviously you're setup and broadcast technology needs to be solid. But equally as important is your guest’s setup - their audio, video and connection need to be solid so they, as the subject matter experts, can get their message across clearly to the audience. On this episode, I talk about what you can do to set your guests up for success and ultimately set your stream up for success.

Website: https://jeffkoslofsky.com

Follow @kstreamshow on Facebook and Instagram

@jeffkoslofsky on Twitter and YouTube

Longtime content marketer, author, and host of the Business Storytelling Podcast Christoph Trappe joins the K-Stream show to talk about his recent work on Amazon Live and how other marketers might be able to start incorporating it into their own content strategies. We also chat about his new book coming out in March focused on live streaming titled "Going Live: Live-Stream Your Podcast To Reach More People."

This episode was originally live streamed to the K-Stream social media channels on February 7, 2021.

Facebook: https://www.facebook.com/KStreamShow

YouTube: https://www.youtube.com/c/JeffKoslofsky

Twitter: https://twitter.com/jeffkoslofsky

Instagram: https://www.instagram.com/kstreamshow/

Christoph's Website: https://authenticstorytelling.net/

Pre-order Going Live: https://authenticstorytelling.net/going-live-book/

Follow Christoph on Amazon: https://bit.ly/ctrappe