Welcome to The One Big Tip Podcast, where I interview digital marketers, business owners, executives and entrepreneurs to discuss business strategy and the tools that make it happen.
After 10+ years in the digital marketing trenches, I have seen SEO pandas and penguins come and go and have watched fads explode and fizzle out. With this podcast, I present to you the most interesting people that I can find, and ask them to give you their one big tip to be more successful in your business. Learn more at:jeffmendelson.com/onebigtip
Are you passionate about something that you don’t think you can monetize? What if someone told you that you could, in fact, make money while fulfilling your life’s purpose? Well, this week’s guest, Yetunde Shorters, believes that everyone has a purpose in life and all of those purposes can help you make money.
This week I got the opportunity to talk with Jason Berkowitz, the founder of Break the Web - an SEO agency. Moving from freelancer to agency is a huge step, and Jason has learned his fair share of tips throughout the process. Whether his workload is growing or he’s learning something new, Jason’s OBT comes down to building a solid team, so let’s find out how he does it.
In this episode, I’d like to talk to you about some of the tips that I have picked up over the last 10 years or so and that have enabled me to become an entrepreneur, all while going to school and getting my MBA, raising my daughters, and building a lifestyle that allowed me to work from anywhere, check off multiple bucket-list destinations and experiencing a life full of love, purpose, and positive energy.
Are your Facebook and Instagram ads failing to provide sustainable and consistent results for your business? This week’s guest is a social media ads expert who has helped businesses grow from six to seven-figures with her strategic ad campaigns. Join us for The One Big Tip with Courtney Tarrant to find out her secret strategy for generating 7-figure revenue for her clients.
Have you ever worked on a project - invested time, money, and effort - only to find out that there isn’t a customer base for it? This happens because a vital piece of the puzzle is missing from your business model: validation. Today’s guest is Yonatan Snir, Co-Founder and CEO of CliClap. CliClap is a successful machine learning platform, but their success isn’t an accident. He validated his business plans (almost) every step of the way.
What’s the one project that you’ve been putting off for ages because it just seems like there are too many pieces to fit together? What if a business coach told you that this huge project could become a reality in just six weeks or less? This week, I’m talking to Elise Micheals, a business mindset coach who believes that any business can be transformed in just six weeks by using this One Big Tip.
Daniella Rudoff IS The Marriage Architect. In this episode, Daniella shares her story about how she turned her passion for helping people Date Right, Marry Right through personalized coaching into a scalable business that offers online classes that prepare people for dating and marriage. Her boundless enthusiasm for matching people with a prospective marital partner is a clear example of how to build client trust. No one can tell Daniella’s story like she can, so check out her exciting interview on The One Big Tip! Read more at: https://jeffmendelson.com/onebigtip/e6-rudoff-marriage-architect/
Yoel Israel is a leading Linkedin expert and founder of Wadi Digital. Yoel started out pursuing a career in finance. But when the finance industry hit a major hiring freeze, he had to make a fast pivot. Forged by his love of people, he merged his focus on human-to-human interaction into a successful model for B2B success. Rather than honing Wadi Digital as a do-all firm, he chose to specialize in meaningful lead generation, LinkedIn, and converting contacts into tangible sales relationships. In this interview, Yoel shares his story and gives over more than just One Big Tip!
Read more at: https://jeffmendelson.com/onebigtip/e5-israel-wadi-digital/
Lieba (Dlinn) Bernath of Bernath Media talks about her unconventional path to becoming a national maven in the video advertising arena. She’ll talk about unlocking the power of LinkedIn to help you harness your client base and build promising business relationships. Lieba will also share how creating a boutique experience by handpicking talent can set you apart.
Read more at: https://jeffmendelson.com/onebigtip/e4-bernath/
Ladybug Potions founders Laura Khoudari and Cilia Fishman are all about authenticity. From their health supplements, to their makeup line, to the way they conduct business, it’s all about being true to yourself, and standing out by being who you are. In this interview, Laura and Cilia talk about how and why they developed Ladybug Potions, how they aim to inspire their customers, and what they hope to achieve in the community.
Read more at: https://jeffmendelson.com/onebigtip/e3-khoudari-fishman/
Online Business Manager Sarah Noked gives us a lens into the changing online management landscape. When do you need a virtual assistant? What’s the difference between a task person and the big picture person? When should you consider hiring an online business manager? Why are systems so important?
Whether you are looking to expand your career as a remote professional, or streamline your business productivity, Sarah’s insight will build value for you. Sarah offers tools and methods, her go-to industry experts, and resources exclusive to One Big Tip listeners.
Read more at: https://jeffmendelson.com/onebigtip/e2-noked/
In the podcast, you will hear how action-takers who are in the trenches rise above and demonstrate excellence in their craft. Through our candid interview, we will talk about what these tactics are, and how they are used to gain more customers and live the life that they are meant to live.
Who is Jeff Mendelson?
Jeff Mendelson is the founder of Effectivo.Social, a digital marketing company located in Miami, FL. With deep international business experience, Jeff has successfully transitioned from various tech and sales positions to becoming a consummate entrepreneur.
He started and built his company with a foundation that include delivering services at scale and employing a world-wide network of freelancers, bloggers, web designers and project managers. Since going independent (i.e. fired from his last job) in January 2009, Jeff has dedicated himself to designing his own lifestyle and enabling his staff to do the same.
Jeff continues this tradition of paying it forward and lifestyle design by traveling and working out various locales worldwide. As a big fan of WeWork and collaborative workspaces, networking and empowerment are the hallmarks of his success, and that of his team.