Beauty Business Game-Changer

https://joinmya.com/schedule-jennifer-alvarez

Use code JA2FREE to receive two months free with you join!

Join the free Facebook group

Facebook.com/groups/salonandsuitebusiness

This episode explores why doubt and fear circulate our minds with ideas around a mindset reset to level up your career. You are in control of your choices and whether or not success will be your result. Don't let your mind stop you from achieving tremendous success in the beauty industry. Whether you are a hairstylist, lash tech, service provider, salon manager, or salon owner. Our minds are influential and will dictate our altitude in the beauty salon world. Serving yourself or servicing the client? You will learn in this episode the power of your mind and ideas on shifting your mindset in a positive, impactful way to make significant strides in your beauty career.

#salonbusiness #salonbiz #hairstylistpodcast #beautyindustryprofessional #beautyprofessional #Hairsalon

https://jenniferjadealvarez.myflodesk.com/401k

MYA- Lead Generation Quiz

https://joinmya.com/signup

Use code JA2FREE for 2 months free 

New Hands-on Extension Workshop

RICH STICH Workshop

https://extensionsmarketingstrategy.my.canva.site/rich-stitch

Join the free Facebook group to join like minded beauty pros! Facebook.com/groups/salonandsuitebusiness

This episode is about 3 strategies every hairstylist needs to take action on in 2024 to see growth! From marketing, to 401K planning, to professional development and finances. Check it out and let me know what you will be doing differently in your business to stand out!

https://joinmya.com/schedule-jennifer-alvarez

Use code JA2FREE to receive two months free with you join!

Extensions Marketing Strategy webinar on December 4th at 11am CDT

https://www.eventbrite.com/e/737136674637?aff=oddtdtcreator

Join the free Facebook group to join like minded beauty pros! Facebook.com/groups/salonandsuitebusiness

This episode is about attraction and retention behind the chair at the salon and what are the 4 areas that we can do to keep clients coming back and creating a great customer service. I drop some advice for salon owners and to service providers.

Business, entrepreneurship, salon owner, suite owner, solo artist, beauty industry professional, marketing strategies, business strategies and more!

The majority of lost business is because of poor customer service.  In fact, 82 percent of consumers in the United States said they stopped doing business with a company due to a poor customer experience.

Our salon businesses lose 71% of consumers due to poor customer service.

https://joinmya.com/schedule-jennifer-alvarez

Use code JA2FREE to receive two months free with you join!

Extensions Marketing Strategy webinar on December 4th at 11am CDT

https://www.eventbrite.com/e/737136674637?aff=oddtdtcreator

Used code GAMECHANGER for $20 off!

What's this webinar about?

ATTENTION SALON OWNERS & SOLO ARTISTS🚨

If your marketing strategy is more like throwing spaghetti 🍝 against the wall to see what sticks there is a better way to grow your busines. I know you are a busy 🤪 business owner and if you have been looking for the secret sauce to that will grow your salon business.

If you have tried a all the things like: post and pray, setting your business cards out at the local businesses, or paid $1000 for a magazine ad that no-one read 😂 … THIS CLASS WAS MADE FOR YOU.

(PSA, That totally was me 7 years ago 😳)

Fast forward to today I have learned through many marketing mistakes and discovered a strategy that is proven to drive more traffic to your salon and increase your revenue through hair extensions. 

Join me on December 4th at 11am CDT to learn the 6️⃣ step marketing strategy that I use in my business to increase your clientele and sales so that you can grow your business easier, faster and with confidence. This class is perfect for salon owners or solo artists who want to learn how to leverage modern marketing strategies to double their income, traffic, and business with Extension services. 

As a Salon Today, award-winning top 200 Salon, I will show how my salon generates leads daily for extensions and how we have doubled our business. Learn how you can implement the six strategies that will grow your extension business from Social Media, Collaboration, Website, Reviews, Referrals, and my favorite, LEAD GENERATION 🤩 And because I know most Salon owners are busy, there are a dozen done-for-you marketing copy campaigns to implement in your in your business that are proven growth strategies! 

Growing your salon isn’t easy 😅 but it doesn't need to be hard. Let me show you the framework to apply to your business and watch your business double. I can't wait to share how it is possible for you, too!

Sponsored by MYA- Meet Your Artist

Join the free Facebook group

Facebook.com/groups/salonandsuitebusiness

https://joinmya.com/schedule-jennifer-alvarez

Use code JA2FREE to receive two months free with you join!

Extensions Marketing Strategy webinar on December 4th at 11am CDT

https://www.eventbrite.com/e/737136674637?aff=oddtdtcreator

Used code GAMECHANGER for $20 off!

What's this webinar about?

ATTENTION SALON OWNERS & SOLO ARTISTS🚨

If your marketing strategy is more like throwing spaghetti 🍝 against the wall to see what sticks there is a better way to grow your busines. I know you are a busy 🤪 business owner and if you have been looking for the secret sauce to that will grow your salon business.

If you have tried a all the things like: post and pray, setting your business cards out at the local businesses, or paid $1000 for a magazine ad that no-one read 😂 … THIS CLASS WAS MADE FOR YOU.

(PSA, That totally was me 7 years ago 😳)

Fast forward to today I have learned through many marketing mistakes and discovered a strategy that is proven to drive more traffic to your salon and increase your revenue through hair extensions. 

Join me on December 4th at 11am CDT to learn the 6️⃣ step marketing strategy that I use in my business to increase your clientele and sales so that you can grow your business easier, faster and with confidence. This class is perfect for salon owners or solo artists who want to learn how to leverage modern marketing strategies to double their income, traffic, and business with Extension services. 

As a Salon Today, award-winning top 200 Salon, I will show how my salon generates leads daily for extensions and how we have doubled our business. Learn how you can implement the six strategies that will grow your extension business from Social Media, Collaboration, Website, Reviews, Referrals, and my favorite, LEAD GENERATION 🤩 And because I know most Salon owners are busy, there are a dozen done-for-you marketing copy campaigns to implement in your in your business that are proven growth strategies! 

Growing your salon isn’t easy 😅 but it doesn't need to be hard. Let me show you the framework to apply to your business and watch your business double. I can't wait to share how it is possible for you, too!

Sponsored by MYA- Meet Your Artist

Join the free Facebook group

Facebook.com/groups/salonandsuitebusiness

Webinar Coming Soon for Salon Marketing Strategies 👉 Get on the list! https://jenniferjadealvarez.myflodesk.com/marketingwebinar

Hands-on Workshop to increase your confidence, skill, and speed in Hair Extensions. Learn the why behind your technical skills to help you customize extension applications with intension, better results, and photo-worthy finishes. Learn Marketing Strategies that will double your extension business, profits, and visibility. Sign Up Here https://www.eventbrite.com/e/718460854757?aff=oddtdtcreator

How to create photo-worthy extensions FREE GUIDE 👉 https://jenniferjadealvarez.myflodesk.com/photoworthyextensions

Join the FREE Facebook community to connect with like minded beauty pro's like you! Facebook.com/groups/salonandsuitebusiness

As you are discovering your why, ask yourself these Three questions:

1. What are the reasons behind your decisions and actions? 

• Example: you decided to go to beauty school- what was the reason

1. What drives you to keep going, even in the face of failure or difficulty? 

1. Is it that you see more for yourself?  What is it that makes you resilient and persevere?

2. Are you living life in alignment with your values and purpose?

1. Most likely if you are feeling stuck or unfilled than you are not in alignment with your value and purpose

   
   

   Creating a life mission- What do all my passions, interests, values, and future vision have in common?  Take a moment to meditate on these questions 

   1. Your values- Your core values are the principles or beliefs that guide your behavior, decisions, and actions.

   2. Your strengths or special gifts or talents? 

   3. What is your passion?

   4. Power Skills Strength?

   5. What and who motivates you?

   6. Why am I here?

   7. What is my purpose?

   8. Why does my life matter? 

      
      

      
      

      Please leave this podcast a rating and review 💓 and share on IG with your beauty besties! Tag me instagram.com/jenniferjadealvarez

Join ESA Extension Specialist Academy https://www.eventbrite.com/e/extension-specialist-academy-tickets-718460854757?aff=oddtdtcreator

Looking to host a class at your salon? Send me an email to info@jenniferjadealvarez.com

Join the Free Facebook group! Facebook.com/groups/salonandsuitebusiness

Grow your extension business, make more money 💰, and have better finished results! Learn what it takes to be an Extension Specialist to have a thriving career & a rich life 🤩!

Join the Extension Specialist Academy on Monday, October 30th, 2023, from 9-4 pm CDT for a hands-on workshop! Located at 1230 North Convent Street #suite c, Bourbonnais, IL 60914

⚠️ DOES THIS SOUND LIKE YOU RIGHT NOW? 

1. Your extension business isn’t where you want it to be.
2. Struggling with building your extension clientele.
3. Wish your extensions were more photo worthy.
4. Lacking technique and success in your applications.

STOP 👏SETTLING👏 FOR 👏 AN 👏AVERAGE👏 EXTENSION👏 APPLICATION 👏 AND BUSINESS👏! 

🤩JOIN THE EXTENSION SPECIALIST ACADEMY TODAY!

In this hands-on workshop you will learn:

✅ How to camouflage your beads for a modern and picture worthy application

✅ Seamless and durable stitching techniques

✅ Color matching + Blended cutting that your clients will love

✅ Proven Marketing + Business strategies to increase reviews, retention and bring new clients in weekly!

👉 Who is this class for? Whether you're a newbie to the extension world or need to brush up on your technique, this event is designed to help you take your skills and business to the next level.

So what are you waiting for? 

Join the Extension Specialist Academy and unlock your success as a hair extension specialist. Don't miss out on this incredible opportunity to transform your career. Reserve your spot today and get ready to elevate your hair extension business!

OK HERE ARE THE SHOW NOTES

So how do we get clear and figure out which direction we should go in life? 

1. What do we enjoy in our careers?

2. Ask yourself if what you are doing in your life fills your heart and pocket?  

3. What do we dislike?

4. What are we passionate about? 

5. What do we Value?

6. What change do we want to see in our industry?

7. What does your dream lifestyle look like? 

8. How does this vision help others?

9. What kind of work do you enjoy that doesn’t feel like work? 

   
   

   The vision should include:

   1. Where you will be in life and your career

   2. How you will feel when this is attained

   3. What type of people will you help along the way?

   4. What type of people will you surround yourself with?

   5. What type of person you will be?

   6. What your 1-2 focus will be

   
   

Join ESA Extension Specialist Academy https://www.eventbrite.com/e/extension-specialist-academy-tickets-718460854757?aff=oddtdtcreator

Looking to host a class at your salon? Send me an email to info@jenniferjadealvarez.com

Join the Free Facebook group! Facebook.com/groups/salonandsuitebusiness

Understand where we are at: 

     Let’s ask ourselves and write out our emotional state:

1.  What is frustrating me right now?

2. Why am I ________ (unhappy, not making money, stuck) where I currently am at 

3. Why is it important that I change ___________ (location, career, specialty, or directions) 

4. Who are the top 5 people I spend time with? 

5. What am I currently doing that is helping me in this particular area of my life. (Working with a mentor, learning something new, signed up for a workshop

Let’s stop this story that’s playing in your mind on repeat and let’s meditate on finding clarity. I challenge you to carve out 15-30 minutes to sit in silence with no technology or distractions. Just you, a paper, a pen (and maybe Jesus if it’s you are feeling like you can’t carry the weight) 

The only way you will get out of your current state physically and mentally is by making small steps towards something new. You deserve everything good in life that you desire and can persevere. I believe in you and I’m cheering you on! 

Free Salon.Marketing consultation to build out a gorgeous website and boost SEO You can book a free consultation here: https://salon.marketing/free-consultation/

Today's Guest Amy Carter

https://empoweringyouconsulting.com/
www.calendly.com/amycarter/30min
FREEBIE. https://empoweringyouconsulting.com/12-ways-to-grow/
https://www.instagram.com/amycartereyc/

Amy Carter is a beauty industry expert, salon owner,

entrepreneur, moneymaker and game-changer obsessed

with empowering other salon & spa business owners. As

Principal & Founder of Empowering You, a beauty

industry consulting company founded in 2009, Amy

understands the overwhelm and pitfalls of starting your

own salon or spa business. At age 22, she unknowingly

bought a bankrupt salon and spa, working hard to bring it

back to life & learning lessons along the way. By age 40,

Amy scaled two businesses beyond seven figures. Her

goal as a coach is simple: to help clients achieve personal

satisfaction from their professional endeavors by

expanding their client base, increasing profits, operating

more efficiently and more. Amy is a true believer that all

entrepreneurs can be successful in both business and life,

and she continues to share that formula, including

through her recently released book Boldly Brilliant: How

to Break Through to a 7-Figure Income.

Learn more about todays guest at https://joinmya.com/

Follow Kati on Instagram at Instagram.com/Beyondthetechnique

Join the Seven Figure Mastermind https://joinmya.com/salon-group-mastermind-sessions

During the early stages of running Be Inspired Salon, our founder, Kati Whitledge, discovered a pain point many industry professionals face — failing to know if their marketing efforts are truly working.

Beauty industry professionals spend thousands on marketing tactics every year. Still, with a new client retention rate of 30% throughout the industry, it’s hard to know if we’re actually keeping most new clients.

The solution? Create a resource that empowers business owners to better themselves, their team, and their clients. That solution originally became Meet Your Stylist, a fun, easy, and accurate match-making technology designed for salons, hairstylists, and their clientele.

Since then, Meet Your Stylist has evolved into mya, the proprietary match-making software serving hairstylists, barbers, and estheticians throughout the beauty industry. 

Where We Are Now

mya has now helped hundreds of professionals across the beauty industry grow their businesses through better first-time experiences. By pairing people based on their skill set, budget, personality and lifestyle preferences, mya creates lasting relationships that keep both sides coming back for more.

mya was created to help beauty industry professionals build their perfect clientele. We believe everyone should have confidence in their appearance, so we strive to create unique experiences that cater to each client’s personality, budget, love language, and lifestyle preferences.

https://www.jamiedana.com/

https://jamiedana.lpages.co/new-rsa-salespage-evergreen/

https://jamiedana.lpages.co/tss-doors-closed-waitlist-page-after-march-2023/

www.instagram.com/jamiedanahairstylist

Jamie is a well-known influencer with a wealth of knowledge on how to use Instagram to grow your hair business.

As a fellow business owner, I know how challenging it can be to attract new clients and grow your business. However, the strategies Jamie shares in this podcast episode can help you take your hair business to the next level. She provides invaluable insights and tips on how to use Instagram to promote and market your hair business effectively.

The podcast episode is available now for you to listen to on Apple Podcasts, Spotify, and other major podcast platforms. Be sure to tune in and listen to what Jamie has to say. You won't regret it!

After listening to this episode, you will feel so much more confident about how to use Instagram to market and grow your hair business.

The Fill May 21-23, 2023 = www.fillbyqnity.com

The Qnity Institute/Participate in the next Compensation Study = www.qnityinstitute.com

Qnity SBO = www.qnityinc.com

Qnity for Schools = www.qnityforschools.com T

o listen to MONEY O2 Podcast = www.moneyo2podcast.com

To follow us on social, @qnityinc 

https://124go.com/

follow Jen on www.instagram.com/jen_leblanc_ohio

what

won't

www.facebook.com/groups/salonandsuitebusiness

https://beautybusinessguides.com/

As a beauty business coach she helps  Salon Owners, Independent Hairstylists and Beauty Professionals build stronger businesses. As a Salon Owner and Stylist of 20 years, she's been successful in building 2 salon businesses while navigating the changes in our industry. She has created a revolutionary approach to structuring salon menus, services and pricing by creating a Modern Menu & Hybrid Pricing Blueprint, as well as a comprehensive business auditing plan that puts salon owners well-being and profits first.

What challenges did you face when you started

Tell us about your salon model and the good, bad and the ugly truth of business ownership?

Why did finances and numbers become your obsession?

You coach salon owners 1:1 and do a salon audit.  What things do you look for and what do you think most salon owners are missing in the business?

What areas in salon business are overspending or can cut costs?

When you started to buckle down and understand your expenses and prices, what were some things you found that surprised you?

You shed light onto taxes and write offs.  What are some misconceptions you have seen or heard as a coach?

You coach salon profit.  With all the money going in and out, where can salon owners start a better cash flow and profit trajectory?

When it comes to numbers you are a wiz at breaking down formulas to help owners understand their business. What was that experience like figuring out a way to simplify these numbers to help transform businesses?

You teach towards many different business models.  Do you have a favorite and why?

Can you tell us what the Modern Menu is?

When it comes to creating a menu, what are the most common mistakes you hear salon owners making?

It’s been a hot topic the past few years of hourly pricing in your experience. What are the pros and cons of this method?

Hybrid Pricing

Besides menu and pricing creation, what other KPIs do you think are the most important to track to determine success?

https://www.pip-university.com/

https://www.instagram.com/pipuniversity/

Get the full scoop in this episode:

1. Tell us how you got your start in the industry
2. What fears did you have around becoming a salon owner
3. Now you operate your business from Houston, what is that like?
4. Where is your business like now?

What is your role

• Create opportunities and do the right work.  Praise your team and trust them.

1. What’s the most challenging part of being an absent owner and what obstacles did you overcome to get there?
2. Tell us about pip university and how this was created?
3. You spoke at Data Summit with professor Jen, can you share some insight to your topic called Profit off the top

• Payroll, Payroll Taxes 3%, 5% profit, the rest OPEX

Join the Free Facebook Group to join other beauty professionals just like you!

Gotta a HOT TOPIC or would like to be a guest on the show?  Send me an email info@jenniferjadealvarez.com

We need to get inside of our team's head, find out:

• what their motivations are?
• Where they’re lacking confidence?

One of the top factors for employee burnout is lack of recognition for hard work or accomplishments according to GUSTO and companies with highly-engaged employees saw 59% less turnover than other companies!

A hand written card can go a long way!

What we need to focus on is:

• Why are you working so hard in your life
• Is there something that you are really striving for that you desire and your life professionally and personally.

Leadership

1. Set Boundaries
2. Coach for improvements
3. Cheer for the wins
4. Be ok if some members are ok with where they are 
5. You can't make everyone happy so stick with your vision and goals
6. Spend time onboarding your new hires: learn their motives, desires, and establish a relationship

October Promotion Ideas

$10 Trick or Treatments- Wow your client with your extra services and offer it full price this holiday for repeat business

Join the Free Facebook group to connect with other beauty professionals www.facebook.comg/groups/salonandsuitebusiness

Got a questions or comment?  Let's connect info@jenniferjadealvarez.com

1.  Mindset

•  Lessons in life will be repeated until they are learned- It’s inevitable that challenges will arise and not everyday will go according to the plan.  We must be in the constant state of learning, implementing and preparing for the good times and the difficult times.  

2.  Take Action

•  Learn 20%, take action 80%- Just because you are doing a lot more doesn't mean you are getting a lot done. Don't confuse movement with progress. 
• Practice, Train, and Prepare yourself so that you are ready for situations. 

3.  Motivation

• Why do you work - What are your priorities?  No one wants to do the hard stuff and work isn't always going to be fun.  It is all a part of the job description though.  You need your towels folding, bathroom clean, bills paid, and catering to clients needs.  It's not always the most glamorous part but it is one segment of our job tasks.  Remembering  your goals of what you are working towards while maintaining balance will keep you motivated and your emotions in check.  When you are at work..WORK. When you are at home make time for yourself to relax.  That is balance and then you are better equipped to give it 100%

4.  Expectation-

• Diamonds are formed under pressure, but never forget, they are not formed overnight.  use the pressure in life to help you produce.  As you are working towards a bigger dream and vision the pressure will be more challenging.  There will be bigger obstacles that will try to distract and detour you from what matters.  These are the situations that are preparing you for your next level.
• Be resilient- don't let little things that you can't control get the best of you.

5.  Discovery- When we truly know and accept ourselves, we are able to make better decisions for ourselves; pursue careers, relationships and goals that are in line with our true values and desires – making for a more purposeful, content and happy life.

• Personal Responsibility-
• Self Awareness- Knowing others is intelligence; knowing yourself is true wisdom. Mastering others is strength; mastering yourself is true power.
• You have everything you need
• You are the only one standing in your own way
• Developing courage, discipline, consistency

Join the Free Facebook Community!  www.facebook.com/groups/salonandsuitebusiness

Leave a review and share to IG!  Tag me at instagram.com/jenniferjadealvarez

Salon owner

Visionary

1.     Leadership

Self-reflect and growth

Ask for feedback

Make time to lead your team:

2.     Delegation

3.     Culture- “If you help enough people get what they want you will in turn get what you want”

Employee

Customer Service

1. How to make this client experience extra special
2. Give them ALL a Signature consultation
3. Our dialogue

Learning and Practicing Technical Skills

Creating happiness

Join the free Facebook group www.facebook.com/groups/salonandsuitebusiness

Want to learn more about Ronit and Her new book Profit first?  

https://ronitenos.com

You gotta get your copy of Profit first for salons here https://profitfirstsalons.com

Transform Your Beauty Business from a Cash-Eating Monster to a Money-Making Machine

If you’re sick and tired of feeling sick and tired, if you wish you could work fewer hours, free your schedule and make time for what matters, if you want to generate more profits that help balance your business

Who is Ronit?

Ronit Enos, is a Profit Jedi, host of Huddle Time with Ronit, Amazon bestselling author of Profit First for Salon and the business mastermind behind helping business owners seamlessly generate record-breaking net profits that powerfully elevate their impact. As a serial entrepreneur, Ronit launched and grew her Maxime Brand into an award-winning 7-figure salon (with 6-figure net profits), propelling her to the top 1% of salons in the country.

What is Salon Cadence?

Through its innovative approach, Salon Cadence’s coaching programs and free trainings teach salon owners how to efficiently manage their cash flow, clear the clutter that gets in the way of running a high profit, low-stress business, and put them on a highly-structured and predictable path to 7-figure profits.

Want more info?  https://learn.saloncadence.com/coaching-programs

Use Code Jennifer5 https://www.ilbeautyceu.com/2022-virtual-education-event/2022-virtual-event

Communication – Developing strong communication skills is essential when it comes to building a successful career.

• 93 percent of communication is non-verbal.
• People’s perception of you
• Are you Active Listening during your consultation- listening to understand
• What is your Facial Expressions? Are you making eye contact, nod your head. What is your attitude
• 55% is Body Language
• 38% is the tone and inflection,
• Verbal Communication- How you articulate information and expectations
• When you attain strong communication skills you will be More productive, have better control, and develop stronger relationships

Teamwork- any company hiring right now is looking for a teamplayer.  Teamwork is based on relationships, and at the foundation of every relationship is trust

• Collaboration- you can go fast alone or far together. I love collaborating on clients hair to accomplish the task at hand.  There is a better experience for the client, the ideas are typically better as there are different perspectives and you most likely can learn something from each other. Be clear on the goal to complete project and be on the same page.
• Conflict management-   No matter how well your team gets along, there are bound to be conflicts at some point. Knowing how to de-escalate and resolve issues will be key to keeping you and your team happy, healthy and productive. I always believe it is best that two people work things out before management steps in.
• Trust- Trust develops over time after getting to know people and seeing evidence that you can rely on them. hold each other accountable for the goals you set.
• Reliability- You want to be a reliable team member so that your coworkers or leader can trust you with certain jobs, responsibility or company information

Time management

Without proper time management skills, you simply lack the capacity to organize your time, yourself in general or others in a smart and consistent way. If you want to be good at time management, you have to treat your time as the most precious resource you possess.

• Managing time effectively demonstrates your ability to work efficiently and productively. I believe it is important to arrive atleaset 15 minutes before your client so that you can mentally prepare and have your station and any loose ends squared away
• When you have strong time management skills it allows you to prioritize and recognize the importance of delegation. Example if you are working with an assistant how can they help you do save time by setting up your station and handing you foils.  If you are a business owner you can hire a social media manager so that you can focus more on growing your business and team.
• Great time management also highlights other key skills such as goal setting, focus and stress management.
• Setting boundaries- Its ok to say no even if that means no to yourself.  Think about how long you scroll on social media.  Do you think it may be time to put boundaries in place of how long you are filling your mind with nonsense?
• Make time for rest- Do things for yourself to help eliminate burnout

Go to www.MySalonDesk.com to sign up today.

Join the free Facebook Group and connect with more aspiring entrepreneurs like you Facebook.com/groups/salonandsuitebusiness

Whether you need help starting a business behind the chair or opening a salon I have been there done that and will share all I know from 20 years in the beauty industry, painful mistakes to avoid, and help you get clear on your path to success. Want to work on-on-one together?

https://jenniferjadealvarez.com/work-with-me

ABS Recap

Empowering You

identify the perfect candidate

What are the qualities ARE WE looking for

1. Hungry
2. Passionate
3. Motivated
4. Desire success
5. Moldable
6. Self-aware
7.  Likable
8. Enthusiastic
9. Positive Energy
10. Servant mentality

1-10 rate yourself (1 low)  on where you can improve

Discover your gaps

1. Growth
2. Define Culture
3. New Hire Vision
4. Recruit
5. Interview That Works
6. Train
7. Dreams
8. Systems
9. Have Fun

Mireya Villareal

• What makes you feel fulfilled
• What do you love doing
• What are you doing that you hate
• Don’t fear the next step

Canvas Me

Purpose discovery exercise

3 life defining moments before age of 13

Discover what are your limiting believes and turn it into your superpower

How to humanize your process

Share your story

Social media

•  Have staff post about culture on social media

•   Highlight reel - career opportunity

•  Ask staff to share why you love being a part of your salon. Why do you like working here

•  Highlight your purpose + value

•  Highlight your culture

•  What’s your story

•  Interview employees

•  Highlight a day in the life- education, client, atmosphere

•  Finding stylist + how

•  We don’t find great employees we build them.

•  Your training program matters

•  Maintained pathway (not ready for an assistant)

•  assistant program (beauty school students)

•  coaching + pathways

•  Willing, desire, hungry

 Get the word out

•  website: what’s the brand about

•  social media: why you do good hair

•  Google- What does it feel like to work with you

•   4 proof of why you are cool, what’s the vibe and why they should do business or work with us

 What story are we telling

Daniel Mason Jones

It’s not a gift if you don’t give it away

If it’s about you, you’ll never be successful

Be approachable

Each one reach one

Leaders need to be the calmest people in the room

High emotions equal low intelligence

If you have a goal, you need to get clear

•  what’s your plans?

•  Take action

•  What’s not working in the beauty industry

Go to www.MySalonDesk.com to sign up today.

Join the free Facebook Group and connect with more aspiring entrepreneurs like you Facebook.com/groups/salonandsuitebusiness

Whether you need help starting a business behind the chair or opening a salon I have been there done that and will share all I know from 20 years in the beauty industry, painful mistakes to avoid, and help you get clear on your path to success. Want to work on-on-one together?

https://jenniferjadealvarez.com/work-with-me

Learn more about todays guest

Katie Godfrey

Director at KG

https://linktr.ee/katiegodfrey

𝚆𝚒𝚗𝚗𝚎𝚛 “𝙱𝚎𝚊𝚞𝚝𝚢 𝚃𝚎𝚌𝚑𝚗𝚒𝚌𝚒𝚊𝚗 𝙾𝚏 𝚃𝚑𝚎 𝚈𝚎𝚊𝚛 𝟸𝟶𝟸𝟸” 𝙶𝚕𝚘𝚋𝚊𝚕 𝙰𝚠𝚊𝚛𝚍𝚜

𝚆𝚒𝚗𝚗𝚎𝚛 “𝙱𝚎𝚜𝚝 𝙴𝚢𝚎𝚕𝚊𝚜𝚑 & 𝙱𝚎𝚊𝚞𝚝𝚢 𝚃𝚎𝚌𝚑𝚗𝚒𝚌𝚒𝚊𝚗 (𝚄𝙺) 𝟸𝟶𝟸𝟷“ 𝙸𝚗𝚏𝚕𝚞𝚎𝚗𝚝𝚒𝚊𝚕 𝙱𝚞𝚜𝚒𝚗𝚎𝚜𝚜𝚠𝚘𝚖𝚎𝚗 𝙰𝚠𝚊𝚛𝚍𝚜

𝚆𝚒𝚗𝚗𝚎𝚛 “𝙿𝚑𝚘𝚛𝚎𝚜𝚝 𝙲𝚕𝚒𝚎𝚗𝚝 𝙴𝚡𝚙𝚎𝚛𝚒𝚎𝚗𝚌𝚎 𝙰𝚠𝚊𝚛𝚍” 𝟸𝟶𝟸𝟷, 𝟸𝟶𝟸𝟶, 𝟸𝟶𝟷𝟿, 𝟸𝟶𝟷𝟾, 𝟸𝟶𝟷𝟽, 𝟸𝟶𝟷𝟼

𝙵𝚒𝚗𝚊𝚕𝚒𝚜𝚝 “𝚂𝚊𝚕𝚘𝚗 𝙻𝚎𝚊𝚍𝚎𝚛 𝙾𝚏 𝚃𝚑𝚎 𝚈𝚎𝚊𝚛” 𝙿𝚛𝚘𝚏𝚎𝚜𝚜𝚒𝚘𝚗𝚊𝚕 𝙱𝚎𝚊𝚞𝚝𝚢 𝟸𝟶𝟸𝟷

𝚆𝚒𝚗𝚗𝚎𝚛 “𝙱𝚎𝚜𝚝 𝙻𝚞𝚡𝚞𝚛𝚢 𝙱𝚎𝚊𝚞𝚝𝚢 𝚂𝚊𝚕𝚘𝚗 𝟸𝟶𝟸𝟷

𝟹𝚛𝚍 "𝙸𝚗𝚜𝚙𝚒𝚛𝚊𝚝𝚒𝚘𝚗𝚊𝚕 𝚆𝚘𝚖𝚎𝚗 𝙾𝚏 𝚃𝚑𝚎 𝚈𝚎𝚊𝚛” 𝟸𝟶𝟸𝟶

𝚆𝚒𝚗𝚗𝚎𝚛 “𝙷𝚎𝚊𝚕𝚝𝚑 & 𝙱𝚎𝚊𝚞𝚝𝚢 𝙵𝚛𝚊𝚗𝚌𝚑𝚒𝚜𝚎 𝚘𝚏 𝚝𝚑𝚎 𝚈𝚎𝚊𝚛 𝟸𝟶𝟸𝟶 𝙻𝚒𝚟𝚎𝚠𝚒𝚛𝚎 𝙴𝚡𝚌𝚎𝚕𝚕𝚎𝚗𝚌𝚎 𝙰𝚠𝚊𝚛𝚍𝚜

𝚆𝚒𝚗𝚗𝚎𝚛 “𝙱𝚎𝚜𝚝 𝙷𝚎𝚊𝚕𝚝𝚑 & 𝙱𝚎𝚊𝚞𝚝𝚢 𝙲𝚕𝚒𝚗𝚒𝚌 𝙵𝚛𝚊𝚗𝚌𝚑𝚒𝚜𝚎 - 𝚂𝚘𝚞𝚝𝚑 𝙴𝚊𝚜𝚝 𝙴𝚗𝚐𝚕𝚊𝚗𝚍” 𝟸𝟶𝟷𝟿

𝚆𝚒𝚗𝚗𝚎𝚛 “𝙱𝚎𝚜𝚝 𝙱𝚎𝚊𝚞𝚝𝚢 𝚂𝚊𝚕𝚘𝚗 - 𝙱𝚎𝚍𝚏𝚘𝚛𝚍𝚜𝚑𝚒𝚛𝚎” 𝟸𝟶𝟷𝟾

𝚆𝚒𝚗𝚗𝚎𝚛 “𝙻𝚄𝚇 𝚂𝚊𝚕𝚘𝚗 𝙾𝚏 𝚃𝚑𝚎 𝚈𝚎𝚊𝚛” 𝟸𝟶𝟷𝟽

𝚆𝚒𝚗𝚗𝚎𝚛 “𝙼𝚘𝚜𝚝 𝙾𝚞𝚝𝚜𝚝𝚊𝚗𝚍𝚒𝚗𝚐 𝚂𝚊𝚕𝚘𝚗 𝙾𝚏 𝚃𝚑𝚎 𝚈𝚎𝚊𝚛” 𝟸𝟶𝟷𝟼

𝟸𝚗𝚍 𝙿𝚕𝚊𝚌𝚎 “𝙴𝚢𝚎𝚕𝚊𝚜𝚑 𝚃𝚎𝚌𝚑𝚗𝚒𝚌𝚒𝚊𝚗 𝙾𝚏 𝚃𝚑𝚎 𝚈𝚎𝚊𝚛” 𝟸𝟶𝟷𝟼

𝙵𝚒𝚗𝚊𝚕𝚒𝚜𝚝 “𝚃𝚛𝚊𝚒𝚗𝚒𝚗𝚐 𝙲𝚎𝚗𝚝𝚛𝚎 𝙾𝚏 𝚃𝚑𝚎 𝚈𝚎𝚊𝚛” 𝟸𝟶𝟷𝟼

𝚆𝚒𝚗𝚗𝚎𝚛 “𝙻𝚄𝚇 𝚂𝚊𝚕𝚘𝚗 𝙾𝚏 𝚃𝚑𝚎 𝚈𝚎𝚊𝚛” 𝟸𝟶𝟷𝟻

𝚆𝚒𝚗𝚗𝚎𝚛 “𝙵𝚊𝚗𝚜 𝙲𝚑𝚘𝚒𝚌𝚎 𝙰𝚠𝚊𝚛𝚍𝚜” 𝟸𝟶𝟷𝟻

𝚆𝚒𝚗𝚗𝚎𝚛 “𝙴𝚢𝚎𝚕𝚊𝚜𝚑 𝚃𝚎𝚌𝚑𝚗𝚒𝚌𝚒𝚊𝚗 𝙾𝚏 𝚃𝚑𝚎 𝚈𝚎𝚊𝚛” 𝟸𝟶𝟷𝟺

#hairstylist #salon #beautyindustry #leadership #mentorship #businessownership #marketing #entrepreneur

www.MySalonDesk.com The best Beauty Industry Call Center. sign up today and All of our listeners will receive a Complimentary Month of Voicemail Service with your Plan. Just use the code GAMECHANGER

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This year my one word is priorities and I want to share with you a few areas of my life and business that have been my priority and ways I have been making big moves.

1. Self-Developement
2. Leadership
3. Marketing
4. Teamwork
5. Culture
6. Guest Experience

Key Points

1. Don't be afraid to change if something isn't working or serving you
2. You can't pour from an empty cup
3. Take a negative and turn it into a positive opportunity
4. Being self aware is an on going process
5. Put your priorities on your calendar

Join the Booked + Busy Stylist today https://learn.jenniferjadealvarez.com/bookedandbusystylist

Join the Free Facebook group to connect Facebook.com/groups/salonandsuitebusiness

It is finding the right client that will pay your prices and work their schedule around your schedule.

Working less Making more 

We need more clients, or we need to charge more. But, unfortunately, in the beginning, sometimes we have neither. 

What do you do with these clients if your business isn’t right to begin with

Meaning- nothing excites them about you and the services you are providing. 

Why have a flood of clients if you are not sure how to retain them in your business

Questions that our Facebook group members are asking

1. How to maintain client retention?  

2. I would love to be busier and gain new clients 

3. How to keep clients motivated and excited to return and Fill my schedule every week 

4. How to build a clientele 

5. How to fill your books during slow times

Why are referrals the essential way to build your books?

•  92% of consumers trust referrals from people they know.

•  Friends’ social media posts influence the purchase decisions of 83% of US online shoppers.

•  75% of Instagrammers will purchase or tell a friend when they get inspired by a post.

•  Consumers referred by a friend are four times more likely to buy.

•  When other customers refer, people have a 37% higher retention rate.

Join the free Facebook group Facebook.com/groups/salonandsuitebusiness

In this episode you will learn the three areas to create a marketing strategy

1. In the Salon
2. Community
3. On-line

Stay tuned as I share how to turn a cold lead into a paying customer, how to increase your retention and increase your profits!

Thank you for being a part of this podcast! Leave a review and share this episode with your beauty pro friends!

Join the free Facebook group @ Facebook.com/groups/salonandsuitebusiness

Looking for more ways to work together or would like to appear on the podcast?  Email me at info@jenniferjadealvarez.com

www.jenniferjadealvarez.com

In this episode you will learn 

1. How Lala started her career

2. How she went from zero followers on IG to 13K in 2.5 months

3. Lala's breaking point (you do not want to miss this)!

4. How to overcome obstacles, excuses and get into your zone of genius #YouNeedThis

Check out more about Lala's updos and her education her website at https://www.lalasupdos.com

Follow Lala and show her your love at instagram at Instagram.com/lalasupdos

Thank you for being a part of the podcast!  Leave a review if you like what you heard and share on IG with your friends this episode (😉 Tag Me @jenniferjadealvarez) 

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Show notes:

The beauty business is a numbers business.

Working backward

Start with the end in mind.

What goal do you have

Is it to increase your sales by a percentage or a dollar amount? Hook it to something tangible. Christmas is around the corner, and maybe you need $1000 for Christmas gifts and outings. What can you do today so that by December first, you have the money?

What do you do with your money?

Are you setting aside a certain amount weekly that you do not touch

How much are you willing to stash away for a rainy day or an investment like a house, or maybe you want to go on a two-week trip to a different country. Perhaps it is college for you kids.

If you set aside $100 of your tip money a week for five years, you would have $26,000. What would that do for you? It's the latte factor here. That daily coffee is costing you over time.

Work intensionally

Think about all the ways you can add value to client experience

List out all the services you offer

What products excite you

What are you promoting

Test out your dialogue

"Would you like a conditioning treatment?"

OR

"Today, we are offering $10 deep moisturizing treatments after your color; we can do that at the shampoo bowl!"

Retail is another way to get you closer to your goal

Select the retail you love

Do your homework

1. Features and Benefits
2. What are the talking points

Words paint a picture.

Track your yes, and no's. Keep what is working and toss what isn't

Another area to track is marketing efforts.

When was the last time you received a review or a referral? What can you do to shake up your business and generate new leads? Reinvent yourself if you are not satisfied with your results

Look at what you have done in the past behind the chair

Let's say you saw an average of 10 people a week. If you wanted to make an additional $1000 take home in two months and earn 40% commission on services, you would need to do an extra $2500 in services.

Do you make a retail commission? For example, say you earn 20% commission on retail. You would need to bring in $2500 in retail extra a month from what you usually do.

OR IF YOU Sell retail also your goal would be $312.50 a week in retail (shampoo and conditioner average $52 (6 sets of product)

So let's say your goal is to do an extra $2000 in services in two months or about eight weeks.

Break it down further $250 extra a week in services if you saw an average of 10 clients that's $25 additional in-services per person

Save your seat for the Salon Business Masterclass on September 20th at 11 am CST for only $17.  Those that join will receive a recording of the live class.  Join live to receive a bonus gift.  I can't wait to see you there!

What you will learn

Learn how to start developing your salon's unique purpose and business position the right way during this  Masterclass. Eliminate the false narrative that is holding your back and feeling stuck.

Branding and culture is everything when starting a business. In this live Masterclass, you will learn the key elements that build a strong brand and culture.

Marketing is an essential element in building your business. Learn which marketing strategies to implement to continue to grow your business clientele

Learn how you can scale your business.  Wearing all the hats in your business will only get you so far.  It's time to get uncomfortable and stretch your business past the opening to the scaling phase

There are 5 strategies to building a world class salon business.  I will share those five strategies you need to know to create success and sustainability.

Want to learn more about our guest on the Podcast?  Follow Meg gilbert on Instagram

SAVE YOUR SEAT HERE for only $17!

Reply available to students with tickets

Save your seat and join the Salon Business Masterclass for only $17

Send me a DM if this episode resonates with you or if you have been effected in the past.  Lets grow and learn together!

Save your seat for the Salon Business Masterclass 

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Save 10% on Lash Mob use code GAMECHANGER10

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Save your seat!! Salon Business Masterclass 

Often times our next career move we think is to open up our own business.  I am here to tell you it is not for everyone but if you believe this is a part of your career journey then join me as I break down a few key elements you must be aware of in making your decision of whether a salon suite or a salon is the right option for you.  

Salon Business Masterclass- Save your seat

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Grab your free guide to automation and join the waitlist for the pre-visit pathway

Join the Salon Business Masterclass September 20th Save your seat 

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Debora Routhe

Instagram.com/fullstrandshair

https://www.fullstrands.com

Take the class here to get certified 

https://fullstrands.teachable.com/?affcode=930134_kh4n4w-q