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It's the Bottom Line that Matters Podcast

It's the Bottom Line that Matters Podcast

By Jennifer Glass
The "It's the Bottom Line that Matters" podcast is all about providing entrepreneurs and seasoned business executives with actionable nuggets that can be used to immediately help grow their business. Ideas ranging from marketing solutions to strategy, finance, and more,

Jennifer Glass, Daniel McCraine, and Patricia Reszetylo share their combined years in business, knowledge, and skills to help small businesses thrive because it's the bottom line that matters!
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Mistakes we've made...
In any business, it's important to realize the mistakes that you've made and find the lessons that can be learned from those mistakes quickly.  Sergey Brin, Co-Founder of Google, is credited with saying “Obviously you’re going to have failures.  But it’s important to fail quickly.”  If you can realize the mistakes and take corrective action quickly, you'll be ahead of the game! Listen in as Jennifer, Daniel and Patricia confess to some of their mistakes and what you can do to learn from those mistakes and hear the lessons that they have learned from those mistakes and how those lessons impacted their businesses today.
34:14
January 26, 2021
Why small businesses remain small...
Do you have an exit plan for your business? Or, do you have a strategic growth plan that will allow you to take your business to new heights and grow?  When you look at companies like Kodak, Blockbuster, Polaroid, and others, they may have been large companies but acted small and perished.  Then there are companies that started small like Uber that radically transformed their industry. We need to look at what some of those reasons may be for staying small - whether by choice or situation - and decide how we can make a change.   Listen in as Jennifer, Daniel, and Patricia go through some of the reasons for businesses staying small and what can be done to help them outgrow their limitations in this amazing episode of "It's the Bottom Line That Matters Podcast."
33:54
January 19, 2021
When automation goes wrong...
Have you ever received a note, email, letter, or call that seemed to be completely off-the-mark?  More often than not, the communique was likely due to some error in automation on the part of the sender. We've all made those same mistakes too with our own marketing - whether it was sending a message with "Happy Friday" when it was Tuesday or "Dear John" when you were speaking with Jane, our marketing and automation campaigns are only as good as the data we put in when we set our campaigns up. Listen in as Jennifer, Daniel and Patricia talk about some of the funny marketing pieces they've received and confess some of their marketing automation mistakes too in this episode of "It's the Bottom Line That Matters Podcast."
38:05
January 12, 2021
How Your Market Dominating Position Drives Your Business
In this episode, Jennifer, Daniel & Patricia talk about how your market dominating position drives your business and what you need to think about as you look at growing your business. Listen in and find ways that you can start growing your business by differentiating yourself from your competition and gain your unfair, yet perfectly LEGAL, advantage over your competition!
29:25
January 5, 2021
Make YOUR Business Survive Without YOU There
So often, entrepreneurs and small business owners feel they MUST be in the office/shop in order to get the business to function.  Here's the problem with that: what do you do when you cannot be there? Listen in as Jennifer, Daniel and Patricia show you that with the rights systems and processes in place and a bit of advanced thought, you can be ready to let your business go on without you being there 24/7 for the business to not only survive but thrive!
29:53
December 29, 2020
The importance of not-Networking but RELATIONSHIP-WORKING!
Do you do a lot of networking in your business? A lot of us go to a lot of events throughout the year but we don't necessarily develop the relationships that we want when we go to these events because we're networking NOT relationship-working! Find out what the difference is and how you can be a master at relationships when you listen in as Jennifer, Daniel and Patricia discuss the differences between networking and relationship-working and how you can be better at it moving forward.
58:51
December 22, 2020
The benefits of having a coach or mentor for you in your business
"The greatest and most successful people have coaches" - ABC's "Secret Millionaire" James Malinchak There are so many reasons for having a coach or mentor for any given situation - be it in your life, relationships or business, having an objective third-party can work really well when you're faced with questions or need help in figuring out how to move forward. Listen in as Jennifer Glass, Daniel McCraine and Patricia Reszetylo go through why having a coach or mentor can make a difference and some of the reasons they started working with coaches and what the end results were of working with their coaches!
50:52
December 15, 2020
The biggest mistakes small business owners make.... and how to correct them!
In this episode, Jennifer Glass, Daniel McCraine, and Patricia Reszetylo take a deep dive into some of the biggest mistakes many small business owners make, regardless of industry or experience, and how they've helped their clients navigate the waters to reverse course or correct those mistakes and learn from them to grow their businesses. In this episode, we also talk about profit & loss statements, income statements, free cash flow statements, investments from venture capital or friends & family investing, systems and managerial bookkeeping.  Listen in and see what mistakes you may have made too and what you can do about it to grow your business too!
36:42
December 8, 2020
We've all made mistakes.... Here are ours and what we did about them!
Jennifer, Daniel and Patricia are just like you and have made many mistakes over their careers but that didn't stop them from coming up with a plan and strategy to get them back on track. Listen in as they tell you all about what their mistakes were and how they navigated the journey to recover and get to where they are now!
55:57
December 1, 2020
Do You Have a "Hobby Business" or a Real Business?
For some people, the term "Hobby Business" may mean one thing but to the Internal Revenue Service, the IRS, it means something different.  Listen in as Jennifer, Daniel, and Patricia talk about what the difference is and how you can protect yourself against any issues with "hobby businesses" and the IRS, because It's the Bottom Line that Matters!
29:11
November 24, 2020
The Four Walls to Keep Your Business Safe...
Would you build a house without walls? Would you put up a building with the roof going first?  Of course not, but so many business owners don't know what they don't know about how your organization's legal structure can be a major factor in your business's ability to function the way you want it to. Listen in and find out how you can make sure your four walls are strong, secure and will stand up to any test that may be thrown at it when Jennifer, Daniel, and Patricia show you that It's the Bottom Line that Matters!
33:53
November 17, 2020
What's YOUR Market Dominating Position and Why is it so Important to Have One?
In this episode, Jennifer, Daniel, and Patricia talk about the difference between a Unique Selling Proposition (USP) and a Market Dominating Position (MDP).  It's not only in terms - there is a clear difference between a USP and MDP and how you use them makes a difference to your marketing and overall success. Listen in and see what nuggets you can get and how you can use an MDP to help you grow your business, because It's the Bottom Line that Matters!
38:11
November 10, 2020
Our favorite business books
As business owners, we all know how important it is to gain more knowledge and that competitive advantage.  One of the best ways that we know to do that is through the books written by industry experts where they share their "mojo" with us and allow us to get a glimpse into their world. In this episode, we review our favorite books and what we hope for as we "break the spine" on those works.  We talk about Grant Cardone, Dan Kennedy, Christina Daves, John Maxwell, Nick Loise & Darrin Spindler.   Are you reading any good business books? Let us know in the comments or reach out to us to share the love!
42:59
November 3, 2020
So You Wanna Pass the Business Onto Your Kids...
In this episode, we talk about business succession planning - what are the key aspects of looking at transferring your business onto your children or other people as it relates to skills, interest, finances and more. Listen in as Jennifer Glass, Daniel McCraine and Patricia Reszetylo give you amazing nuggets that you can use in your business planning now, so that when you're ready to move on and transfer your business to your kids, you won't have an ugly surprise coming up and biting you! For more information, please check out fixthisbiz.coach.
41:25
October 27, 2020
The Five Things Your Accountant & Attorney Aren't Telling You About Your Legal Structure
As we start a new business, one of the first things we often do is organize our entity with the state so that we can start doing business in the state. However, if you don't know if your entity's structure is set up the correct way, you can be in for a major surprise down the road. Find out why Patricia Reszetylo says you need to know the five things your accountant and attorney aren't telling you when they setup your business - either because they don't know or they don't necessarily think it's relevant! Intro credits: Play Easy by tubebackr | https://soundcloud.com/tubebackr | Music promoted by https://www.free-stock-music.com
38:48
October 21, 2020
Exit Planning - What to do when you're ready to leave the business
It's been said that before you even open your business, you want to consider how you're going to exit the business.  It's similar to the line about boat owners - the happiest days in a boat owner's life is when they get the boat and when they sell the boat.  When you're in business, there are many questions about what you need to pay attention to as you begin to think about leaving your business.  What do you need to focus on? What do you need to do to get ready for a sale/transfer of your business?  The more you can work out what you need to do to achieve your goals, the better off you'll be! Do you like what you hear? Consider telling your friends and leaving us a review! Thanks :)
24:18
October 13, 2020
Business Continuity - What You Need to Know About Continuing Operations At Your Business
In this episode, Jennifer Glass, Daniel McCraine and Patricia Reszetylo discuss what you need to know about business continuity and why it is something you want to start thinking about now and not wait until there's some sort of disaster or other issue that may arise that can cause havoc for you in your business! If you like what you heard in this episode, please consider leaving us a review and/or liking us so we can continue sharing the best information with you. And, if there is something specific you'd like us to discuss, consider letting us know that too!
27:16
October 6, 2020
Why are business plans so important anyway?
You wouldn't go on a cross-country trip without a map or GPS, right?  You wouldn't build a house without blueprints, right? In this episode, Jennifer Glass, Daniel McCraine, and Patricia Reszetylo show you why having a business plan is important to your business and how you can make one that works for your needs and business so your business can be setup properly and without having to worry about "going off the rails!"
23:59
September 29, 2020
It's the Bottom Line That Matters Podcast - MVP, no - not Most Valuable Player...
In this episode, Jennifer Glass, Daniel McCraine, and Patricia Reszetylo talk about MVP - Minimum Viable Product - and why it is important to business.    Too many people start a business thinking they need a website, logo, social media, and so many other pieces of collateral before they even make a sale, they forget the one important focus: business.  Sure, a website may be important for an eCommerce business, but for most retail businesses, a website, in the beginning, may be overkill.     Tune in to find out more and why Jennifer, Daniel, and Patricia say all of those distractions may be costing you business instead of helping! If you like this episode, please consider giving us a review and telling your friends and colleagues about us! Thank you!
29:12
September 22, 2020