It's the Bottom Line that Matters Podcast

Welcome to our latest episode of "It's The Bottom Line that Matters" podcast, where we dive into the essential elements of building successful businesses. In this episode, we explore the critical role of community engagement in business growth and development. Our hosts, Jennifer Glass, Daniel McCraine, and Patricia Reszetylo discuss the value and impact of engaging with the local community and how it can contribute to the success of your business.

In this episode, Patricia Reszetylo shares her experience of realizing the importance of community engagement in a project she's currently involved in. She reveals the tremendous support and marketing potential that comes from connecting with the community and highlights the significance of grassroots marketing efforts.

Daniel McCraine sheds light on the necessity for businesses to build a sense of community among their clientele, emphasizing the role of community engagement in fostering client relationships and driving business goals.
Jennifer Glass adds valuable insights based on her extensive involvement in various community boards and causes. She delves into the positive impact of being community-focused and shares inspiring stories of businesses that have integrated community engagement into their core mission and found significant success.

By prioritizing community engagement in your business strategy, you can build lasting relationships, create a positive impact, and establish your brand as an integral part of the community.

If you're looking to enhance your understanding of community engagement and its crucial role in business success, this episode is a must-listen.

Tune in now to gain valuable insights and actionable strategies to integrate community engagement effectively into your business.
Remember, it's not just about making money; it's about the community and profits. Embrace community engagement as a cornerstone of your business strategy and witness the transformative power it holds for your brand. Keywords: community engagement, volunteerism, grassroots marketing, business development, property redevelopment, customer relationships, nonprofit sector, vision and mission, clientele, biker groups, Corvette clubs, word-of-mouth referrals, public relations, community events, local community involvement, charitable contributions, community-focused business, community building, community impact, environmental responsibility, landmark status, community support, long-term relationships, community involvement, community programs, community building strategies, community-oriented businesses, social responsibility, corporate donations, employee engagement

In this episode of "It's the Bottom Line That Matters," host Jennifer Glass explores the concept of time vampires and their impact on business productivity. Joined by co-hosts Daniel and Patricia, the trio shares their personal experiences with time vampires, ranging from graphics and technology challenges to distractions and interruptions while working from home. Throughout the discussion, they offer valuable insights and practical advice on how business owners can effectively manage these time vampires, regain focus, and ruthlessly prioritize tasks to maximize productivity.
Listeners will gain valuable strategies for overcoming common time-consuming pitfalls in business, such as maintaining boundaries with coworkers and tackling distractions, ultimately learning how to take charge of their time and productivity. Whether it's setting clear boundaries for work hours or outsourcing tasks to experts, the episode offers actionable steps for reclaiming precious time and energy to drive business success. KEYWORDS: time management, productivity, time vampires, business management, working from home, business owners, focus, distractions, scheduling, prioritization, outsourcing, artwork, graphic design, remodeling, construction, time suckers, Dan Kennedy, no BS Time Management for Entrepreneurs, open door policy, expertise, budgeting, decision-making, solution-focused approach, appointment scheduling, work-life balance, work interruptions, productivity tips, effective communication, task management, problem-solving

In our latest episode, "It's The Bottom Line That Matters - Titles," we delved into the significance of job titles in the business world. From CEOs to visionary founders, the impact of titles on how the world perceives you is an intriguing topic worth exploring.

We discussed how certain titles can carry weight and influence how you are perceived by prospects and partners. Whether you choose a traditional title like CEO or opt for a more creative designation like "Maestro of Business," the title you adopt can shape expectations and influence business relationships.

Our hosts Jennifer, Daniel, and Patricia shared their insights on titles and how they affect their own businesses. Patricia, for example, is exploring the implications of being a Chief Visionary Officer as she navigates the early stages of her startup.

We also examined the story of a company director who intentionally portrayed himself as such, instead of as the CEO, to lessen perceived pressure in business dealings. This sparked an intriguing discussion on the power of perception management and the impact of titles, no matter the size of your business.

Daniel's comparison of job titles to the hierarchy in Star Trek was not only fun but also thought-provoking. It emphasized the leveling effect that titles can have, aligning with the "perks" and expectations that come with them.

The episode also highlighted the value of aligning your titles with the expectations and needs of your prospects and customers to foster stronger connections.

So, whether you're defining your own title, considering a change, or navigating the significance of titles in business relationships, this episode is a must-listen.

Stay tuned for our next thought-provoking discussions on the It's The Bottom Line That Matters podcast. And remember, when it comes to titles, it's the bottom line that truly matters in the business world.

Keywords: CEO, President, Director, Vice President, Founder, Managing Partner, Managing Member, Chief Visionary Officer, Maestro of Business, Visionary, Business structure, Skill sets, Corporate structure, Perception management, C Corporation, Entrepreneurship, Entrepreneurial titles, Business card titles, Goldman Sachs 10,000 Business Program, Enterprise resource planning, CEO duties, Leadership, Sales conversations, Formal titles, Informal titles, Board of advisors, Corporate hierarchy, Corporate titles, Prospects and partners, Relationship management, LinkedIn, FoundersCard

In this episode of "It's the Bottom Line That Matters," Patricia, Daniel, and Jennifer delve into the topic of the Entrepreneurial Operating System (EOS) and its impact on business operations. They emphasize the importance of understanding the three main roles within EOS: the visionary, the integrator, and the implementer. Through a lively discussion, they explore how these roles interact and how they can be effectively applied in different business scenarios, adopting a conversational and relatable approach to provide insights on how to identify and leverage these roles within a team's structure.

Listeners will gain valuable insights into the significance of these roles and how they relate to standardizing operations in a business environment. The hosts provide practical advice on how to recognize and nurture the respective skills required for each role, and how to thoughtfully consider the alignment of these roles with the existing team's skill sets. Whether you are a seasoned entrepreneur or a budding startup, this episode offers a comprehensive understanding of how to effectively utilize the EOS system within your business.

KEYWORDS: entrepreneurial operating system, EOS, business management, operations, visionary, integrator, implementer, systematize operations, department heads, management team, standardize operations, personal skills, networking event, CEO, president, serial fire starters, solopreneur, fractional chief operating officer, roles, business transaction, founder, risk to the business, accountability, external roles, start-up, standardized operations, documented processes, board of directors, overwhelmed, management team

In this episode of "It's the Bottom Line That Matters" titled "Change the World in 15 Minutes," we join hosts Jennifer Glass, Patricia Reszetylo, and Daniel McCraine as they explore the various ways that individuals can make a difference in the world in just 15 minutes or less. The conversation delves into the significance of community focus, the impact of one's circle of concern and influence, and the power of making small, meaningful contributions to create ripple effects of change.

Through personal anecdotes and insightful reflections, the hosts emphasize the importance of taking action and empowering listeners to consider their own potential for positive impact. Tune in to discover how you can play a part in making the world a better place, one small step at a time.

Keywords: community-focused, local communities, real estate project, builders association, building supply company, community support, circle of concern, circle of influence, motivational speaker, ripple effect, making a difference, teachers, troubled students, giving of yourself, ask for help, change the world, man in the mirror, loyal listeners, making a difference, happy, success, support, networking, investment, mentorship, community engagement, leadership, influence, outreach, improvement, teamwork

In this episode of "It's the Bottom Line That Matters," join hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass as they dive into the intriguing world of grammar in business communications. The trio discusses the importance of clear and effective communication in written correspondence, including the use of grammar and punctuation to convey a professional and approachable tone. From the impact of autocorrect mishaps to the debate on using emojis and capital letters in emails, the hosts share their insights and experiences, offering valuable tips for ensuring successful business communication.
Tune in to gain valuable advice on maintaining professionalism and clarity in your written communications, and learn how to tailor your messaging for different audiences and platforms. With a focus on intention and outcome, this episode explores the nuances of business communication and emphasizes the significance of thoughtful and strategic language choices. Join the conversation on "Grammar.mp4" and discover how to convey your message effectively in the digital age. Keywords: business communication, grammar, spelling, email etiquette, punctuation, formal communication, informal communication, approachable language, proper names, capitalization, emphasis, all caps, emojis, autocorrect, technology impact, message intention, audience consideration, communication outcome, text messaging, phone calls, sponsorships, liability, clarity, grammar check tools, email overload, communication purpose, communication channels, email response time, phone call efficiency, podcast sponsorship

In this episode of "It's the Bottom Line That Matters," hosts Daniel McCraine, Patricia Reszetylo and Jennifer Glass delve into the impact of filler words, strategic pauses, and non-verbal communication in effective communication. They emphasize the importance of fluctuation in tone and the power of silence in capturing and maintaining the listener's interest. Through personal experiences and examples, they showcase the significance of active listening and contextual understanding in communication, underlining the role of strategic pauses and eliminating filler words to convey authority and engagement.

Listeners will gain valuable insights into the impact of language and non-verbal cues in conveying relatability and approachability, as Patricia, Daniel and Jennifer present their own experiences with eliminating filler words and embracing strategic pauses. With a focus on making topics interesting and engaging, the hosts provide practical tips for improving communication and connecting with the audience. Tune in to discover the key to effective communication and the impact of silence in conveying authority and building engagement.

In this engaging episode of "It's the Bottom Line That Matters," hosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo engage in a thought-provoking discussion about the complex and sometimes perplexing relationship many people have with money. They dive deep into the phenomenon of individuals behaving as though they have an aversion to making money, despite the potential life-changing benefits it can bring. The hosts explore the psychological and emotional factors that contribute to this behavior, from upbringing and deeply ingrained beliefs about money to fears and self-imposed limitations. They share personal anecdotes that reflect their own struggles with underpricing services and grappling with the idea of handling more money than ever before.

Through their candid conversation, the hosts provide valuable insights into the impact of upbringing and early experiences on one's financial mindset. They explore the implications of self-limiting beliefs and the ways in which these beliefs can hold individuals back from achieving their full financial potential. Additionally, the hosts offer actionable strategies for breaking through these barriers, including seeking emotional support, asking probing questions to address internal obstacles, and being open to stepping out of one's comfort zone to challenge and change ingrained beliefs about money.

Listeners are treated to an empowering discussion as the hosts share not only their experiences but also their recommendations for overcoming money aversion and fostering a healthier relationship with finances. The conversation is informative, introspective, and inspiring, offering valuable takeaways for anyone looking to transform their approach to earning, handling, and embracing financial abundance.

Keywords: Money aversion, self-sabotage, entrepreneurship, financial upbringing, money mindset, personal finance, income ceiling, sales strategy, pricing strategy, money beliefs, financial self-sabotage, overcoming financial limits, personal finance challenges, money blocks, financial therapy, money mindset coaching, self-limiting beliefs, financial comfort zone, financial success, emotional barriers to money, wealth mindset, financial strategy, financial prosperity, financial goal-setting, financial therapy techniques, mindset shifts, financial growth, wealth generation, financial wellbeing, financial empowerment

Hello and welcome back to It's the Bottom Line That Matters, your go-to podcast for valuable insights on business success. In today's episode, we're delving into the intriguing dynamics of hiring friends and family. While it can be a joy to collaborate with those close to us, it also comes with its fair share of challenges. Join us as we explore the nuances of this topic, sharing real-life stories and expert advice on the potential benefits and pitfalls of bringing personal connections into the professional realm. We'll discuss the importance of clear communication, delineation of roles, and the necessity of safeguards to ensure a harmonious balance between personal and professional relationships. Stay tuned as we uncover essential strategies for navigating the complexities of hiring friends and family in the business world.

Keywords: hiring friends and family, family business, business relationships, employment, hiring process, tax credit, business roles, family dynamics, communication, business communication, job description, accountability, business partnership, insurance policies, conflict resolution, business ownership, business success, business failures, employee management, employee expectations, business safeguards, business management, employee accountability, business leadership, employee training, business stakeholders, business continuity, business disputes, business objectives, business success factors

In this episode of It's The Bottom Line That Matters, hosts Daniel McCraine, Patricia Reszetylo, and Jennifer Glass delve into the importance of writing a job description for oneself. They explore the challenges that arise when individuals are unclear about their roles and responsibilities, whether in a business setting or in personal life transitions. The hosts discuss the value of evaluating one's daily tasks, identifying core strengths, and acknowledging the need to delegate certain responsibilities to ensure effective and efficient performance.

As they share their insights, Daniel and Jennifer emphasize the significance of aligning one's job description with their skills and vision, leading to greater productivity and fulfillment. Listeners gain valuable perspectives on the process of creating a personal job description, the benefits of clarifying roles within a business, and the strategic mindset required to drive professional growth and success. Tune in to this episode to gain practical tips and a fresh approach to defining your role in business and life.

Keywords:

job description, writing a job description, small business, CEO, roles and responsibilities, delegating tasks, annual planning, personal job description, extracurricular activities, skill sets, polymath, networking, standard operating procedures, leadership role, Vice President, President of the United States, future president, delegation, business coach, COO, founder of a company, chairman of the board, hiring experts, project management, clients, growth, entrepreneurship, management, productivity, business success

Do you ever find yourself avoiding tasks, procrastinating, and putting off important things that you know you should be doing? If so, you're not alone. In our recent episode, "Active Avoidance," of It's the Bottom Line That Matters podcast, we delved into the topic of procrastination and actively avoiding tasks that we know are crucial for our success.

We discussed the reasons behind our tendencies to avoid certain tasks, fear of failure, internal programming, and the struggle to prioritize effectively. We also shared strategies for overcoming procrastination and taking action, including time-blocking, reframing the "what if" game, and embracing discipline as a means to get things done.

In addition, we touched on the importance of identifying internal barriers and seeking ways to reprogram our mindset. Our discussions explored the significance of laying out standard operating procedures for ourselves, understanding our value, and acknowledging that taking action, even in the face of discomfort, is crucial for growth and success.

If you've ever found yourself in a cycle of avoidance and procrastination, this episode is a must-listen! You'll gain valuable insights and actionable strategies to help you push past inertia and start making progress towards your goals.

Tune in to the full episode on our podcast and discover how to break free from the grip of avoidance and take decisive action towards your success.

Keywords: procrastination, public speaking, dentist, mindset, perfectionist, growth mindset, fear, Zig Ziglar, neural pathway, personal development, NLP, time blocking, value of activity, prospecting, saying no, personality, completion, discipline, coaching, productivity, motivation, self-improvement, fear of rejection, decision-making, habits, self-discipline, performance, achieving goals, prioritization, success

Welcome to another episode of "It's the Bottom Line That Matters" podcast, where Jennifer, Daniel, and Patricia delve into the critical topic of using recently purchased tools in your business. The hosts candidly share their own experiences of acquiring various tools, be it software applications, physical equipment, or hosting services, only to find them underutilized or forgotten. They discuss the common tendency of setting aside newly purchased tools and failing to integrate them effectively into the business workflow.

During the lively conversation, the hosts emphasize the importance of actively learning and implementing these tools, stressing the need for a proactive approach to maximize their potential. They explore the challenges of adopting new tools and offer practical strategies for ensuring that investments in business tools result in tangible value. From the significance of setting aside dedicated time to learn these tools to the relevance of creating an inventory to keep track of acquisitions, the hosts provide valuable insights and actionable advice.

Tune in to this episode to gain valuable perspectives on using your business tools effectively, and learn how to turn your recent purchases into impactful assets that contribute to your success.

Keywords: business tools, app usage, software systems, physical tools, investment, inventory, hosting, CRM, onboarding process, learning curve, change management, software tracking mechanism, minimalistic approach, bookmark folder, SEO apps, productivity, time management, strategic thinking, critical thinking, scheduling, business integration, productivity tools, business success, small business management, asset management, business resources, business software, business hardware, business efficiency, business productivity

In this episode of "It's The Bottom Line That Matters" podcast, Daniel, Jennifer, and Patricia delve into the topic of work-life integration. They discuss the challenges entrepreneurs face in balancing work and personal life, sharing personal anecdotes and practical strategies to maintain a healthy integration. The discussion touches upon the impact of technology, the importance of setting boundaries, and the need for self-care. Along the way, they share humorous anecdotes and real-life examples, emphasizing the need for finding what works best for each individual. Join them as they explore the complexities of blending work and life, and offer insights for achieving a successful integration. keywords: work life integration, work life balance, entrepreneur, technology, smartphones, time blocking, interruptions, boundaries, family, focus, health, self check exams, screenings, business, self-employed, personal obligations, flexibility, productivity, time management, work hours, scheduling, meetings, communication, business owner, work from home, family life, career, multitasking, priorities, work schedule, time management

In this episode of "It's The Bottom Line That Matters" podcast, hosts Daniel McCraine, Patricia Reszetylo, and Jennifer Glass discuss the importance of separating personal and business finances. They emphasize the significance of setting up a separate entity for the business, along with a dedicated bank account and bookkeeping system. Their conversation delves into the legal and financial implications of different business structures, such as sole proprietorship, DBA, and LLC, shedding light on the necessity of establishing strong separation between personal and business affairs.

As they provide professional counsel on navigating the complexities of business finances, Patricia, Daniel, and Jennifer emphasize the need to avoid intermingling personal and business expenses. They advocate for conscientious financial management, urging listeners to refrain from using their business as a personal ATM. With practical insights and expert advice, this episode serves as a valuable resource for entrepreneurs aiming to establish sound financial practices and ensure the success and longevity of their businesses. Keywords: business financing, personal funds, checking account, credit cards, bank accounts, financial instruments, entity setup, bookkeeping, legal separation, sole proprietorship, DBA, EIN, trade name, tax ID number, business credit, bankruptcy, professional advice, tax ID number application, free EIN application, legal liability, LLC, disregarded entity, alter ego, expenses separation, income separation, business bank account, personal expenses, cash injection, asset protection, professional advisor, legal and accounting issues

In this episode of "It's the Bottom Line That Matters," hosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo delve into the intricacies of the sales process. Emphasizing the importance of transparency and clarity, they discuss the need to communicate complex concepts in a way that resonates with clients and avoids overwhelming them. Drawing from their extensive experience, the hosts share anecdotes and analogies to illustrate the value of expertise and understanding the psychology of the ideal audience in crafting effective messaging. Listeners will gain insights into tailoring marketing messages to specific demographics, navigating objections, and building rapport by understanding personality types.

Listeners are welcomed into the new year with Jennifer's encouragement to set goals and vocalize them. Daniel offers his insights particularly relevant for small businesses, emphasizing the need to build a sales process based on the buyer's journey, starting with the end in mind. Jennifer further explores the practicalities of moving prospects through the buyer's journey and handling objections, while Daniel emphasizes the importance of trial and error, understanding psychology, and focusing on the value proposition to guide prospects through the decision-making process. Whether you're a seasoned sales professional or just starting out, this episode provides valuable guidance for honing your sales process and achieving success.

Keywords: Sales process, Consultative approach, Transparency, Clarity, Client psychology, Expertise validation, Marketing messaging, Tailoring messages, Target audience, Rapport building, Personality types, Fair deals, Negotiation, Golden rule, Sales coach, Customer journey, Business complexity, Vocalizing goals, Small businesses, Buyer's journey, Handling objections, Trial and error, Psychology, Value proposition, Prospects, Expertise anecdotes, Plastic surgeon marketing, Information validation, ChatGPT reliance, Internet resources

We are excited to share with you the latest insights from our podcast episode, "Me, Myself, and I: The Solo Entrepreneur's Dilemma: Insights into Building and Managing Business Operations" where we dove deep into the challenges and strategies of running a business as a solopreneur. Our hosts, Jennifer Glass, Daniel McCraine, and Patricia Reszetylo, weave an engaging and thought-provoking conversation focused on the critical aspects of solo operation and the pivotal role of sales and marketing in driving business growth.

Patricia shared her plans to hire a marketing assistant, recognizing the need to streamline operations and free up time for strategic business monetization. Meanwhile, Daniel reflected on the necessity of a salesperson and the importance of ruthless self-management to enhance productivity and profitability. Jennifer emphasized the value of outsourcing tasks and investing in self-improvement, specifically in areas such as sales.

The episode underscored the significance of focusing on revenue-generating activities, evaluating the effectiveness of social media in generating measurable results, and the pivotal role of sales in starting and growing a business. The hosts delved into the complexities of managing contractors effectively, understanding legal limitations, and the impact of starting a business with a sales-focused approach.

As we step into the new year, armed with these valuable insights, let's continue to distill the essence of solo operation and business growth. Whether it's seizing the best opportunities from social media, strategically leveraging sales, or effectively managing contractors, there's much to be explored and acted upon. We're here to support each other in unlocking our business potential and achieving our bottom line goals.

From all of us at "It's The Bottom Line that Matters," we wish you a joyful holiday season and a prosperous new year. Stay tuned for more enlightening conversations that cut to "The Bottom Line."

Keywords: solopreneurship, hiring, marketing assistant, business operations, strategic monetization, regret, multimillionaire, salesperson, administrative tasks, coach, mentor, self-improvement, outsourcing, sales, sole proprietor, productivity, profitability, time management, work hours, contractors, social media, revenue generation, vanity metrics, sales expertise, lead generation, appointment setting, small business, legal limitations, quality standards, starting a business

In this heartwarming episode of "It's the Bottom Line That Matters," hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass delve into the concept of paying it forward during the holiday season. As the hosts discuss their personal experiences of giving back, they explore various ways of spreading kindness and making a difference in the lives of others. From going above and beyond for clients to volunteering time and resources, the conversation highlights the importance of selflessly helping others and the fulfillment that comes from doing so.

Throughout the episode, the hosts offer valuable insights on how small acts of kindness can brighten someone's day. They discuss the significance of expressing gratitude, acknowledging the invisible workers, and teaching the next generation the importance of giving back. With personal anecdotes and thoughtful reflections, this episode encourages listeners to embrace the spirit of paying it forward and find meaningful ways to make a positive impact in their community. Join Patricia, Daniel, and Jennifer as they inspire listeners to foster a mindset of generosity and compassion, not just during the holiday season, but all year round.

Keywords: holiday season, paying it forward, giving back, generous Elves, holiday gifts, layaway, Santa's, red buckets, favorite organization, volunteer, time and efforts, value, strategic planning sessions, self serving, clients, grow his business, return, personal pay it forward, being a nice person, stupid stuff, good driver, watching out, bent out of shape, driving poorly, roadway, New York area, traveling, airport, adventure, attitude, good person, saying thank you, compliment, visible, make them visible, humanity, character, business mentor, business success, final thoughts

Wishing you the happiest of holidays and for an amazing 2024!

In this episode of "It's the Bottom Line That Matters," Jennifer Glass, Daniel McCraine, and Patricia Reszetylo dive deep into the world of online summits. From discussing the advantages of hosting your own summit to the factors that make people clear their calendars to actually attend, the hosts share their insights and experiences. They also explore the importance of being seen as a subject matter expert, the logistics of putting together a successful summit, and the potential benefits and pitfalls. So, get ready to uncover the bottom line on online summits with our hosts, as they explore the key considerations and strategies for success in this dynamic and evolving space.

Keywords: online summit, in person summits, COVID pandemic, online world, online conference, client, recorded session, summit, online programs, niche marketing, marketing, value proposition, teaser videos, subject matter expert, expert authority, stage speaking, virtual networking, underwater basket weaving, logistics, platform setup, speaker marketing, lead magnet, revenue sharing, database building, strategic planning, technical difficulties, business partnership, plumber, realtor, electrician

In this episode, our hosts, Jennifer Glass, Daniel McCraine, and Patricia Reszetylo, discussed the importance of building your business and developing your brand.

When it comes to building your business, Jennifer and Patricia shed light on the crucial elements to focus on. They emphasized the need to understand your target market, differentiate yourself from competitors, and identify what makes your business unique. Building your business should involve market research, a solid marketing strategy, and delivering outstanding service or products to your customers.

On the other hand, Daniel tackled the concept of branding. While many associate branding with logos and colors, Daniel highlighted that a brand encompasses so much more. It encompasses the emotions and actions your customers experience when they encounter your business. He stressed the significance of making a promise, following through on that promise, and providing exceptional customer service to create a strong and positive brand image.

However, it's important to note that branding should not be the sole focus when starting a business. Building the business itself is the foundation that allows your brand to develop naturally over time. By concentrating on building first, you can attract the right customers, generate sales, and understand what truly sets you apart from the competition.

So, whether you're just starting out or looking to enhance your existing business, remember to prioritize building your business while keeping branding in mind for future development. The key is finding the balance between the two to achieve long-term success.

We hope you find this information helpful and inspiring as you navigate your entrepreneurial journey. Stay tuned for more valuable insights and discussions from "It's The Bottom Line That Matters" podcast.

Keywords -

branding, building, business, brand, logo, colors, visual image, style guide, market research, market segment, differentiation, positioning, marketing, competition, unique selling point, customer perception, promise, service, emotion, call to action, catchy name, cool logo, colors, startup, dollars, clients, customers, expectation, sales, success

Welcome back to another episode of "It's the Bottom Line that Matters"!

In today's episode, we have a special guest, Travis Lee, who will be revisiting the world of direct mail. Travis, an expert in direct response marketing, shares his insights on the delicate balance between staying compliant and pushing the boundaries in regulated industries. We dive into the role of AI in content creation, exploring its potential and limitations.

Travis also shares valuable tips from his book, "The Simple Three Step Process That Insures Direct Mail Success," guiding us on selecting the right list, creating effective offers, and utilizing the right media for our campaigns. Join us as we discuss the power of personalized messages, the rise of QR codes in marketing, and the art of crafting compelling copy.

Let's get started, because in the world of marketing, it's the bottom line that truly matters.

Keywords: Travis Lee, legal compliance, attorney mailer, regulated industries, AI, human touch, quality of input, headlines, finalized content, images and artwork, LinkedIn messages, book, direct mail success, list, offer, media, valuable information, costly mistakes, data collection, personalized messages, computerized manner, out of category marketing, QR codes, warm list, lead generation, stepping stones, sales cycle, messaging, direct mail effectiveness, Amazon catalogs, sales and marketing, copywriter, swipe file, QR code adoption, personalized QR codes, clear call to action, compelling offer, copywriting skills

About our guest: Travis Lee is a marketing enthusiast who recognizes the value of traditional marketing methods. While many people are abandoning TV, radio, and direct mail as marketing tools, Travis sees this as an opportunity to stand out from the competition. He believes that direct mail is still effective because fewer businesses are utilizing it, giving him a chance to reach potential customers in a medium that is often overlooked. Travis understands the importance of being where his competitors are not, whether it's in the mailbox or online. In his personal life, Travis is a dedicated parent to two children, one of whom is going through braces and the other who will soon follow suit.

In this episode, our hosts, Jennifer Glass, Daniel McCraine, and Patricia Reszetylo delve into the importance of honoring commitments and the impact it has on building trust. They discussed various scenarios where commitments may be tested and shared their insights on navigating these situations with integrity.

One of the main points of discussion was the value of trust in any relationship, especially in business. Jennifer pointed out that in our economy, trust is the foundation upon which success is built. When we give our word, we create an expectation that we will deliver on our promises. Trust is not only about saying yes or no; it's about following through and being authentic in our commitments.

Daniel shared a personal experience with a commitment that encountered numerous obstacles. Despite the challenges, he remained dedicated to honoring his commitment, showing respect to the other party involved. The hosts emphasized the importance of acknowledging, respecting, and appreciating the commitment made by others.

They also explored the flip side of commitments, discussing the dilemma of saying no. They emphasized the value of clear communication when declining a commitment, acknowledging that it may not be the right fit or the right time. Being honest and upfront allows both parties to redirect their energy towards more suitable opportunities.

Throughout the conversation, our hosts highlighted the significance of time, emphasizing that it is the one commodity we can never regain. They shared personal anecdotes where time was wasted or undervalued due to broken commitments, reminding us of the impact it can have on relationships and business interactions.

To sum it up, honoring commitments builds trust, which is essential for success in any endeavor. Whether it's business partnerships, appointments, or appointments with clients, valuing the commitments we make and giving them the attention they deserve is crucial.

We hope these insights inspire you to reflect on your own commitment practices, both in personal and professional relationships. Remember, let your yes be yes and your no be no!

Keywords: commitment, let people know, upset level, uneased, cold email outreach, service, meeting, extenuating circumstances, stuck in traffic, honor commitments, managing commitments, commitments, value of commitment, trust, US economy, Stephen M Covey, Speed of Trust, acknowledge, appreciate, value, work together, shenanigans, ethical, partnership, hedge your bet, AI, appointment setting, prospect, mental focus, wasting time, value of time Key takeaways from this episode:
1. Value trust: Our economy is built on trust, and honoring commitments is a reflection of character and competence. Letting your yes be yes and no be no demonstrates trustworthiness.

2. Appreciate commitments: Acknowledge and appreciate the commitments made by others. Respect their time and efforts, and be upfront if you are unable to fulfill a commitment.

3. Be prepared & focused: Treat every commitment as valuable, whether it's a paid appointment or a pro bono meeting. Be prepared, eliminate distractions, and give your full attention to the task at hand.

#BottomLinePodcast #Commitments #Success #Integrity #Trust

In this episode of "It's the Bottom Line That Matters," hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass dive into the world of automation. They discuss the various tasks and processes that can be automated to streamline workflows and increase efficiency. From repetitive tasks that don't require much thought to automated handoffs to other team members, they explore the potential benefits of automation in different aspects of business. The hosts also explore the importance of planning and flowcharting in automation, as well as situations that may require pausing or stopping automation, such as unpaid invoices or broken processes. Tune in to gain valuable insights on harnessing the power of automation for success in your own endeavors.

keywords: automation, workflow, repetitive tasks, handoffs, stop sequence, invoice, paid, mark invoice paid, system, online payment, access removal, membership side, Facebook group, workflow mapping, outcome, flowchart, quality review check, unplanned stops, broken automation, Zapier, source document, changes, business improvement, process change, upstream impact audit, documentation, large company

Welcome to another episode of It's the Bottom Line That Matters podcast, where we dive deep into topics that can impact your success.

In this episode, we tackle the age-old debate of multitasking. Is it truly possible to juggle multiple tasks simultaneously, or is it simply a matter of effective prioritization and focus?

Our hosts - Patricia, Daniel, and Jennifer, bring their diverse perspectives to the table as they discuss the nuances of multitasking and share personal experiences. From determining the level of concentration required for different tasks to the benefits of parallel processing, this episode promises to unravel the mysteries of multitasking and provide valuable insights for your own productivity.

So grab your headphones and get ready to uncover the truth about multitasking on "The Bottom Line That Matters."

Welcome to another episode of "It's the Bottom Line That Matters" podcast! In this episode, titled "Sharing Sales Leads," our hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass discuss the importance of communication and collaboration between sales and marketing departments when it comes to sharing leads. They delve into the challenges faced by both sides and how misalignment can hinder productivity. The hosts also explore the concept of "#Smarketing," which emphasizes seamless alignment between sales and marketing through constant communication. Whether you're a small business or a larger organization, this episode provides valuable insights into optimizing your sales and marketing efforts for better results. Tune in to learn how to improve lead sharing and eliminate sales prevention strategies for the success of your business!

In this episode of "It's the Bottom Line That Matters," hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass delve into the world of customer complaints and how businesses can effectively address them. They discuss the importance of structuring customer service in a way that demonstrates genuine care for customers and offer insights into creating a process for responding to inbound issues. The hosts also explore the balance between self-service tools and personalized assistance, emphasizing the need to allocate resources to customer service despite common misconceptions during downturns. You will gain valuable tips on triaging complaints, acknowledging customer frustration, and providing meaningful solutions to enhance customer satisfaction.

"Things started out well, but almost immediately went off the rails." "We ran into an unforeseen problem that's going to add nearly 6 months to our timeline.." Now what?

Isn't this just how life works? You have a plan, and it almost immediately goes off the rails, into the weeds, and you have to pivot, regroup, and figure out what to do to achieve the desired results.

HOW DOES ONE DO THAT? is the burning question, and in this episode, Jennifer Glass, Daniel McCraine, and Patricia Reszetylo discuss just how to do that. It could be a new government edict, uncooperative weather, or any of a vast number of other issues - things change all the time, and it's often something you couldn't have imagined.

As it turns out, this is what entrepreneurs thrive on. Here is the framework we came up with:

[00:01:21] Entrepreneurship requires resilience and adaptability.

[00:05:08] Acknowledge, reframe, change, decide, cut losses.

[00:07:36] Creativity thrives in chaos, private out let is essential.

[00:11:50] Entrepreneurs turn challenges into opportunities, stay positive.

[00:15:14] Realistic mindset is crucial for success.

[00:19:08] Identify goals and motivations for success.

How do YOU manage when adversity strikes? Here are some questions for you to answer for yourself:

1. Have you ever experienced a day where everything seemed to go wrong? How did you deal with it?

2. How do you usually realize when something isn't going your way?

3. What strategies do you use to stay focused and positive when faced with challenges?

4. How do you determine if it's time to pivot or cut your losses in a project?

5. Have you ever had to change your trajectory to achieve your goals? How did you do it?

6. How do you handle frustration and anger when things go off the rails?

7. Can you share a time when frustration and anger helped you find a solution to a problem?

8. What steps do you take to regain control and find alternatives when working with someone else?

9. How important is it to have backup plans or alternative strategies in your business?

10. What techniques do you use to vent your frustrations and keep a positive mindset in challenging situations?

Keywords: bottom line, success, dragged down, Garfield, Monday, stay strong, stress, forest, trees, entrepreneurs, good, not as good, deal with it, difference, realize, train off the rails, expectations, to-do list, project, midway through, forgot to mention, barrel of bricks, realization, impact, optimism, perseverance, derail, strategies, failure, pivot, positive, focused, failure, creative, out of control, blow off steam, mentor, private, energy, frustration, anger, solution, change, resources, bucket list, dependent, university, stupid, white flag, surrender

As your business grows, you find you need to be in more than one place at a time, and lacking a time travel/teleportation device (and needing rest yourself anyway), the best solution is to bring on more hands. These might be employees, contractors, or volunteers, each of which is a bit of a different creature, so while the concepts we discuss here are relatively universal, one's approach might need to be massaged a bit.

NOTE - this is NOT legal advice. Consult your HR Professional or Employment attorney for legal advice. Your state and possibly county laws will vary, and you may need to comply with things we don't even know about.

Jennifer, Daniel, and Patricia all share tidbits they've learned over the years, as employees and as employers, that are designed to help other small business owners traverse an oft-encountered minefield: that of firing those working for them.

Nobody stays forever. Eventually, everybody goes lame, and needs excused. Some excuse themselves, others need removed for the good of the business. Our discussion came up with a bit of a framework, and a number of questions for you to answer for yourself.

Framework:

00:02:27 Termination: policies in place for behavior issues.

00:06:43 Record-keeping is crucial after an employee's lawsuit threat.

00:08:38 Your first time letting someone go.

00:11:56 Undoing damage, resolving issues, moving forward.

00:16:41 Consider brand reputation, hire right, fire faster, PIP helpful, teamwork important.

Questions for you to consider:

1. What are the potential consequences of not having policies and procedures in place when it comes to terminating an employee, contractor, or volunteer?

2. How can friendships in a small company affect the process of letting someone go? What challenges may arise?

3. Do you think the expectations for conduct and behavior should be the same for employees, contractors, volunteers, and board members? Why or why not?

4. Have you ever been in a situation where you had to let someone go? How did you handle it, and what were the outcomes?

5. How important is it to maintain training records and documentation? Can you share any examples of situations where having these records saved your organization?

6. What are some legal requirements for having policies and documentation in place for employee separations? Why is it important to adhere to these requirements?

7. How can having clear policies and procedures help protect your organization in the event of a legal dispute with a terminated employee, contractor, or volunteer?

8. Have you ever had to deal with the challenge of separating from a friend or someone you had a personal relationship within a professional setting? How did you handle it, and what lessons did you learn?

9. Do you think the approach to termination should be different for nonprofit organizations that rely on volunteers compared to for-profit businesses? Why or why not?

10. How can organizations effectively communicate expectations and behavior standards to their employees, contractors, volunteers, and board members to minimize the need for separation?

keywords: termination, employee, contractor, volunteer, suggestions, legal requirements, qualified professional, Caveat, behavioral issue, policies, procedures, employee manual, staff handbook, small company, Friend baggage, expectations, board member, nonprofit, for-profit company, training records, lawsuit, separation, sales department, Internet, telecom company, youth program, outcome, CEO, payment processing business, virtual assistants

Welcome to another episode of "It's the Bottom Line that Matters!" In today's episode, titled "BottomLine-Success," hosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo dive deep into the concept of success and how to measure it. They explore various definitions of success, from material possessions to personal fulfillment, and discuss the importance of defining success for oneself. Join them as they share personal anecdotes and insights, challenging the notion of comparing oneself to others and encouraging listeners to focus on their own unique path to success. Whether you're a young entrepreneur or someone reevaluating what success means at different stages of life, this episode will inspire and empower you to define success on your own terms. So let's get started and uncover the bottom line of success! Primary Topic: Defining Success

- Different perspectives on what success means

- The importance of self-definition in measuring success

- Comparisons with others and the dangers of using them as a measure of success

- Aligning personal goals and aspirations with one's own definition of success

Primary Topic: Evolving Definition of Success

- How success can change throughout different stages of life

- The influence of age and priorities on the perception of success

- Future visioning exercises to determine long-term success metrics

- Adapting strategies and tactics to align with evolving definitions of success

Primary Topic: Living Success

- Balancing long-term goals with day-to-day actions

- Making choices that align with one's personal definition of success

- Determining priorities and setting goals accordingly

- The importance of reflection and self-evaluation in living out success

Primary Topic: Success and Happiness

- Exploring the relationship between success and happiness

- The role of external markers of success versus internal fulfillment

- Finding fulfillment in personal achievements rather than societal expectations

- Balancing personal and professional success with family and relationships

Keywords: success, measuring success, time freedom, luxury, having what we want, where we want, when we want, define success, CEO of a Fortune 100 company, success comparison, leadership skills, corner office, top floor, business movies, fast sports car, cute chick, remodeling company, multimillion dollar remodeling companies, family failure, success model, success definition, success gauging, success at different ages, achieving goals, future visioning, living success today, funeral eulogy, giving to charities, end of life success metrics, life strategies, life tactics, long-term goals

In our latest podcast episode, titled "Bottom Line Podcast Recordings - Lead Gen & Nurturing", hosts Daniel McCraine, Jennifer Glass, and Patricia Reszetylo dive deep into the crucial aspects of lead generation and the importance of nurturing those leads. They shed light on why lead generation is not just about acquiring customers but also about educating and engaging with potential clients.

Lead generation, as discussed in the episode, plays a pivotal role in building relationships with customers, partners, and various stakeholders. Establishing trust and credibility through education and informative content helps bridge the gap between your products or services and their needs. By nurturing leads effectively, you create a pathway for potential clients to progress through the buyer's journey and make informed decisions.

Daniel, Jennifer, and Patricia emphasize the significance of educating leads regarding the problem your business solves and the potential solutions you offer. They stress the importance of overcoming objections and addressing any doubts a lead may have. Additionally, they highlight the need to communicate the benefits of your solution and differentiate yourself from competitors, both in terms of product/service offering and value.

During their conversation, they stress the importance of nurturing sequences to guide leads towards making a positive decision. These nurturing sequences help educate leads, build trust, and address any concerns or challenges they may encounter along the way. Ultimately, by understanding the needs and desires of your target audience, you can create a nurturing sequence that provides valuable content and supports them in their journey towards transformation.

Keywords: lead generation, nurture, business, customer, education, Dan Kennedy, free, books, wazoo, paid events, mastermind groups, coaching, Ascension ladder, market, product, service, demand, conversation, objections, mindset, content, buyer's journey, problem, solution, benefits, buyer's remorse, drawbacks, car, competition, opt-in form, transformation, transportation

Welcome to another episode of "It's the Bottom Line that Matters." In today's episode, we delve into the topic of getting sponsors for events. Whether you are a nonprofit organization seeking support for your programs, a business hosting community events, or embarking on roadshows to showcase your products, sponsors play a crucial role in defraying costs and expanding your reach. But before we discuss the process of getting sponsors, let's explore the value of being a sponsor. Join our hosts, Daniel McCraine, Jennifer Glass, and Patricia Reszetylo, as they share insights on the benefits of sponsorship and how it can enhance your marketing efforts. Get ready to uncover strategies to attract the right sponsors for your events. So, sit back, relax, and let's dive into the world of event sponsorship on "It's the Bottom Line that Matters."

Keywords: getting sponsors for events, nonprofit organization, roadshows, sponsors, investment, reach, marketing, exposure, ideal clients, access, engaging, value, logo, branding, business growth strategies international, return on investment, access or engaging, clear distinction, local places, charity, charitable donation, tax write off, donation, values, sponsor, audience, alignment, copier sponsor, engagement, monetize, health condition, Facebook group, services, products, Polaris, recreational vehicles, motorcycles, off-road equipment, sell the sponsor, ideal audience, address the room.

Key topics:

- Introduction to the podcast and topic of getting sponsors for events

- Importance of sponsors for business owners and organizations

- Value of being a sponsor

- Considerations when being asked to sponsor an event

- Differentiating between access and engagement as a sponsor

- The importance of engagement for small businesses

- The difference between branding and building a business

- Evaluating the value of sponsorships

- The distinction between sponsorships and charitable donations

- Assessing the alignment between sponsors and the audience

- Avoiding sponsors that are not a good match for the audience

- Utilizing sponsors that align with the audience and event

- Monetizing groups or communities through sponsorship opportunities

- Considering the sponsor's ideal audience and their products/services

- Selling the sponsor by providing opportunities for them to address the audience

- The significance of introductions and connections when approaching sponsors.

In this episode of "It's the Bottom Line That Matters," hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass delve into the world of pitching investors. They explore the crucial aspects of presenting to potential investors, including addressing questions about valuation, explaining the use of investment funds, and highlighting the current state of the business. You will learn about the importance of considering legal risks, providing third-party studies to back up product claims, and seeking out investors who have a connection or shared experience with the business. The hosts also discuss alternative types of investment, such as working with individuals who have strong networks or intellectual capital. Throughout the episode, they emphasize the significance of teamwork, the role of an executive summary in a business plan, and the decision-making process behind capitalizing a business through debt or equity.

Join Patricia, Daniel, and Jennifer as they share insights and practical tips on how to attract investors to propel your business forward. Whether you're a seasoned entrepreneur or just starting, this episode offers valuable advice on pitching investors, understanding the risk and reward, and positioning your business effectively. Tune in to "It's the Bottom Line That Matters" for expert guidance that will help you navigate the world of investors and secure the support you need to take your business to new heights.

In this episode Jennifer, Patricia and Daniel dive into the fascinating world of text messaging. They highlight its incredible potential as a marketing tool. They reveal the tricks to effectively reaching your audience. Some tricks are using nudges to rekindle connections and reminding clients of appointments. Jennifer touches on special insights on the rules and regulations of text marketing.

The hosts discuss innovative strategies like temperature-based triggers for ice cream messages. They also talk about the power of personalized text campaigns. This episode is packed with golden nuggets for businesses and individuals alike. Get ready to unlock the untapped potential of text messaging in this captivating and informative episode!

Welcome back to another episode of "It's the Bottom Line that Matters" podcast, where we dive deep into all things business. Today, we have an exciting topic that is essential for every entrepreneur out there - how to write a business plan.

We understand that crafting a business plan can be a daunting task, but fear not! Our hosts, Daniel McCraine, Jennifer Glass, and Patricia Reszetylo, are here to guide you through the mechanics and logistics of creating a rock-solid business plan.

From understanding the purpose and target audience to identifying key metrics and formulating a unique value proposition, we've got you covered. We'll also explore valuable resources like consultants, templates, and organizations such as the Small Business Development Center (SBDC) and SCORE, to ensure your business plan is comprehensive and effective.

So grab a pen and paper, because it's time to learn how to write a business plan that will set your business up for success. Let's get started!

On this episode of It's the Bottom Line That Matters, our hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass dive into the world of email marketing. After discussing choosing the right platform and setting up campaigns in previous episodes, they shift their focus to analyzing campaigns and nurturing contact relationships. Our hosts emphasize that email marketing is just one tool in the toolbox and should be used alongside other methods such as blogging, social media, and text messaging.

The episode starts with a discussion on analyzing the results of email marketing campaigns. Jennifer asks for input from Daniel and Patricia on key things to look at. They stress the importance of understanding that if people don't enjoy the frequency of your emails, it's okay for them to opt out. Consistency in sending emails to your list is highlighted as key. Jennifer, Patricia and Daniel go on to discuss other analytics metrics of email marketing.

The episode concludes by reiterating that building relationships is the main idea behind email marketing.

On this episode of Its The Bottom Line that Matters, hosts Patricia Reszetylo, Daniel McCraine and Jennifer Glass dive into the world of email marketing and specifically focus on AB testing. They discuss how AB testing involves creating two versions of an email, such as different subject lines or bodies, or even entirely different campaigns, and sending them to a small portion of the email list. The winning email, based on opens, engagements, or desired actions, is then sent to the rest of the list. The goal is to increase open rates and engagement, rather than sending emails just for the sake of it.

They highlight that different platforms have different methods of conducting AB testing, such as sending the email to a segment of the group and then sending the rest after a certain timeframe. They emphasize that the effectiveness of AB testing depends on the type of email and how the testing is conducted. The importance of testing subject lines and considering the balance between testing and sending the email quickly is also discussed.

Timing in terms of the day and time of the email is another aspect that can be tested to understand its impact. The hosts stress the importance of seeking professional advice on risks and regulations like GDPR and spam laws. They emphasize the importance of having an opt-out option and obtaining explicit permission before adding individuals to a mailing list to avoid being seen as a spammer.

The hosts provide insights on the importance of relevance in email marketing, using the example of a realtor sending housing information to someone not in the market for a house. They suggest using clear decision-making methods, such as asking individuals if they want to be added to a list, and highlight the need for a clear strategy.

The hosts also share their experiences in the email marketing realm, including the optimal timing for sending emails for better open rates. They discuss the significance of the thank you page after someone opts in and offer advice on how to engage the recipient further. They mention that Google now moves emails into the promotions tab until the recipient opens them, and advises recipients to check their promotions and junk folders for downloaded content. The hosts also touch on the uncertainty of email delivery timing and suggest setting a delay before sending to ensure the email reaches the recipient's inbox.

Furthermore, Jennifer, Daniel and Patricia discuss the importance of receiving relevant information from a realtor, as an example, sharing their preferences for notifications based on specific criteria they are looking for in a house. They highlight the need to have a clear desired outcome in mind when sending emails and emphasize the importance of having a strategy behind email communication.

The episode concludes with a teaser for the next episode, which will focus on analyzing and nurturing email lists. We wish you success and encourage revisiting the episode to ensure nothing was missed.

On this episode of It's the Bottom Line that Matters, Jennifer, Daniel, and Patricia dive deep into the world of email marketing. They discuss the importance of choosing the right platform and provide valuable insights on various aspects to consider.

The hosts stress the significance of having experts available when selecting a provider, as platforms become more complex. They also highlight the need for GDPR compliance and the implications of privacy laws in the United States.

The team shares personal experiences and offers tips on content creation, including the use of personalization to make emails feel more engaging. Additionally, they explore the features and capabilities of different email service providers, emphasizing the importance of segmentation and automation.

Listeners gain valuable knowledge on how to navigate the email marketing landscape and make informed decisions for their business. As usual, the episode concludes with the hosts wishing the audience success and reminding them that it's the bottom line that matters.

Tune in to this informative episode titled "Prospering with Email Marketing: Selecting the Platform that Drives Results" of It's the Bottom Line that Matters podcast.

Episode Topics:

- The concept of removing someone's permission

- Considering different aspects as you move forward

- Open questions and thought processes that need to be addressed

- Putting these ideas into practice

- GDPR compliance of the platform

- Importance of having experts available when choosing a provider

- Type of content sent in an email depends on brand and desired open rate

- Importance of choosing the right email marketing provider

- Importance of segmentation

- Considerations for automation and personalization in email communication

- Discussing campaign strategies with the marketing team

- Considerations for additional services and features offered by providers

- Key facts about email providers and their functionalities

Key Takeaways:

- Being GDPR compliant is important as more states adopt privacy laws

- Having experts available when choosing a provider is crucial for effective use of complex platforms

- Choosing the right provider depends on the purpose and features required

- Segmentation is important for successful email marketing campaigns

- Personalization adds a personal touch to emails

- Consider the offerings of providers beyond just email sending

- Basic email newsletters are a good starting point for beginners

- Consideration of list segmentation and price when choosing a platform.

On this episode of It's the Bottom Line That Matters, we dive into the topic of employee conflict. We start by sharing a real-life example of a situation with a virtual assistant who made a mistake, and how it was handled.

We explore the importance of addressing and rectifying mistakes for learning opportunities, instead of just correcting them. We discuss how conflicts can arise in the workplace due to various reasons, such as personal issues, low morale, and attitude problems. We also touch on the potential impact of economic uncertainties and the gender pay gap on employee conflict.

Jennifer Glass and Daniel McCraine emphasize the importance of caring for employees and offering support when they seem to be behaving out of character. We explore different approaches to resolving conflicts, including transferring an employee to another department.

Jennifer criticizes the trend of "cancel culture" and encourages adults to learn how to work with others they may not like. We discuss the responsibility of business leaders in resolving employee conflicts, which may involve reorganizing departments or uncovering misunderstandings.

We also delve into the power of apologies in the workplace and the importance of addressing grievances to move forward. Throughout the episode, we emphasize the bottom line of reaching a common goal and valuing the work being done.

Join us on this insightful episode of It's the Bottom Line That Matters as we navigate the complexities of employee conflict.

On this episode of It's the Bottom Line That Matters, Daniel McCraine and Jennifer Glass dive into the world of closing deals. They start by addressing the common misconception that reaching out to potential customers only a few times is enough. They stress the importance of persistence and point out that it takes five to eight touchpoints to potentially close a warm lead. They debunk the notion that being busy always equates to productivity or effectiveness and emphasize the need to understand the business and the person one is talking to before starting a conversation.

Jennifer and Daniel discuss the significance of trust and rapport in sales, highlighting the importance of being genuine and authentic. They emphasize the need to understand the emotional motivation behind customers' objections. The episode also delves into the creation of contracts, with the speaker contemplating the difference between a contract and a relationship. They explore the notion of equity in deals and partnerships, noting that both parties need to agree on receiving equal value. They discuss the art of mirroring and its role in building connections and likability.

On this episode of It's the Bottom Line that Matters, hosts Jennifer, Daniel, and Patricia discuss the importance of websites from a consumer perspective.

They explore the entire buyer journey, the use of informative pages with targeted keywords, and the importance of answering questions on the website. They also dive into the limited amount of on-page information about website visitors and stress the need to understand their actions to determine if the website is built correctly.

The hosts reflect on their own experiences accessing websites as consumers and highlight the importance of having contact information on the website for lead generation and ROI for business owners.

Tune in for an insightful discussion on how to optimize your website for success.

On this episode of It's the Bottom Line that Matters, the hosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo talk about what to do when plans go awry. They emphasize the importance of early action, generating multiple strategies, and viewing failure as an opportunity to learn and grow.

The hosts also share personal experiences and advice on how to handle failed marketing programs and ineffective paths. They conclude by encouraging listeners to focus on their core business strategy and not be afraid to cut their losses if something isn't working.

Join us for an insightful conversation about the inevitability of changes in plans and how we can react and learn from them.

In this episode, Jennifer, Daniel, and Patricia discuss different marketing tactics and strategies that can help businesses achieve their goals. They offer a range of suggestions, including utilizing direct mail, personalizing marketing content, and creating a fear of missing out to drive sales.

The speakers also stress the importance of testing the market and not assuming that what works for one business will work for another. It's essential to identify one's position, resources, and ideal client profile to develop a successful marketing plan. They use a military analogy to explain the importance of this perspective: just as a general needs to know the terrain and available resources to win a war, a business must understand its position and resources to develop a successful marketing strategy.

Jennifer also highlights how understanding the client's needs and preferences are essential to effective marketing. She advises keeping the client's perspective in mind while writing marketing materials and emphasizes that customers are primarily interested in what's in it for them, not the company or person selling the product/service.

The speakers also discuss creating a marketing plan and strategy, which can help businesses implement different marketing solutions effectively. They provide insights into how carrying out a SWOT analysis can be critical in developing a marketing strategy. Additionally, they differentiate between tactics and strategy, with the former being how to meet the strategy goal.

In concluding, the speakers share that marketing is about understanding one's audience, recognizing their struggles and motivations, and providing solutions that address their pain points. By implementing effective marketing tactics and strategies, businesses can generate leads and drive sales while staying focused on creating value for their customers.

On this episode of It's the Bottom Line That Matters, Jennifer, Daniel, and Patricia explore the necessary changes that businesses need to make for growth. They discuss how businesses can identify the need for change through feedback loops and the importance of getting buy-in from stakeholders when making changes. Additionally, they emphasize the need to assess whether a change will have a real impact on the business before making it.

The hosts also touch upon human tendencies to prefer things to stay the same and the importance of innovation in business to remain successful in the long run. Tune in for more insights and practical tips on how to effectively manage change in your business

Have you ever faced a situation that was happening to you because of a legislative or regulatory body was mandating such a change?

What about supply-chain issues or other changes that made you look at your business more carefully to ensure you were going to continue operating as close to usual as possible?

To some people, change is exciting, but when it comes as a shock and where we cannot control said change, it can be downright nightmarish to others.

How we manage change and continue moving forward is a testament to our entrepreneurship.

Listen in as Jennifer, Daniel, and Patricia talk about change and what you can do to help work your way through the unchartered waters.

Some entrepreneurs want to grow to one million dollars or more in annual sales really quickly and continue growing from there.

Then there are other folks who are fine with making $100,000 or so in total revenues every year.

And still, there are those business owners who are content making $50,000 or less annually, so long as they're covering their expenses.

Which of the above is the right way to look at business?

The answer... all of them are potentially correct, as long as the owner understands the value and expectation before of the decision.

To make more money, the owner may need to be spending many more hours or hire more people. To earn less, the owner may want a more lifestyle-friendly business allowing them to spend more time with friends and family.

Listen in as Jennifer, Daniel, and Patricia talk about the values of remaining small and scaling in this episode.

Welcome to our latest podcast episode where Jennifer, Patricia, and Daniel discuss the essential aspects of fostering a positive work culture in small businesses. In this episode, you'll learn about the crucial role of defining and enforcing a positive work culture from the outset, beginning with the job posting and interview process. Our experts emphasize the importance of attracting candidates who share the same values and beliefs as the company to build a productive and harmonious work environment.
But that's not all! Tune in to hear our panelists dive into the intricacies of managing borderline behavior and the potential difficulties that come with removing high-performing individuals who violate the company's culture and values. With their collective experience, Jennifer, Patricia, and Daniel share their insights and offer practical solutions to these complex issues. Additionally, you'll discover the benefits of cultivating a positive work culture, including higher employee retention rates, increased job satisfaction, and overall company success.
If you're a small business owner or an entrepreneur looking to create a positive and productive work environment, this episode is a must-listen. Tune in now to learn how to foster a positive work culture and improve your company's growth and success.

As you’re building your business, you’ll get to a stage where you need more than just you to get everything done. This means that you will have to hire, one way or another, other people to work in your business. You need to build a team.

How DOES one go about building a team? How do you know what to look for, where to find those people, pick the right ones, and bring them on?

In this episode, Jennifer, Daniel, and Patricia talk about these topics, diving into company culture, how to prep for interviews, asking tricky-but-important questions, finding the right people for the team, and even using the team as part of your company’s positioning in the marketplace.

While we don’t come to any conclusive answers, you’ll find it stimulates new ideas and questions, which will make your team building better and your company more profitable.