Healthcare Lead Generation with Jennifer Michelle

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By Jennifer Michelle
In this podcast, healthcare IT disruptors, innovative healthcare providers and health sector company leaders discuss growth strategies and navigating change with lead generation marketing expert Jennifer Michelle.

For more information, visit MichelleMarketingStrategies.com - follow the #HCLeadGen hashtag for new interviews and tips!


Patient-Centered Care Technology - with Elizabeth Lamont, MD of Salient Care
In this interview, I speak with Elizabeth Lamont, MD of Salient Care. An oncologist and scientist, she develops healthcare apps and other patient-focused technology. Find out how the new emphasis on patient satisfaction is making it easier to get buy-in on patient-centered apps and technology. See also: https://www.salientcarellc.com/ This podcast brings healthcare IT disruptors, innovative healthcare providers and health sector company leaders in to discuss growth strategies and navigating change with lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com - and follow the #HCLeadGen hashtag for new interviews and tips!
25:37
August 6, 2018
Quick Tip #11 Customer Support as Lead Gen
In this Quick Tip, I show how customer support influences lead generation and where healthcare IT companies need to watch out. This podcast brings healthcare IT disruptors, innovative healthcare providers and health sector company leaders in to discuss growth strategies and navigating change with lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com - and follow the #HCLeadGen hashtag for new interviews and tips!
08:24
July 31, 2018
Quick Tip #10 Healthcare IT Lead Gen Case Studies
Quick Tip #10 Healthcare IT Lead Gen Case Studies In this Quick Tip, I take a peek at common lead gen errors made by two healthcare IT companies. This podcast brings healthcare IT disruptors, innovative healthcare providers and health sector company leaders in to discuss growth strategies and navigating change with lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com - and follow the #HCLeadGen hashtag for new interviews and tips!
06:19
July 31, 2018
How to Help Health Systems find the Money with Amelia Roberts (3 of 3)
Discover ways you can help health systems access funding - so they see you as a partner, not a salesperson. Amelia Roberts joins me for a 3-part interview on building relationships with healthcare systems. Amelia Roberts is a registered nurse by trade, entrepreneur by passion and expert silo hacker. She facilitates collaborative relationships (partnerships) that help busy professionals THRIVE mind body and business. She can be found at www.solutionsbyamelia.com. Presented by lead generation marketing expert Jennifer Michelle. For more information, visit www.MichelleMarketingStrategies.com - and follow the #HCLeadGen hashtag for new interviews and tips!
13:19
July 24, 2018
How to Get Your Foot in the Door at Health Systems with Amelia Roberts (2 of 3)
Learn which committees are essential to getting your solution into a new health system - and what they are really looking for. Amelia Roberts joins me for a 3-part interview on building relationships with healthcare systems. Amelia Roberts is a registered nurse by trade, entrepreneur by passion and expert silo hacker. She facilitates collaborative relationships (partnerships) that help busy professionals THRIVE mind body and business. She can be found at www.solutionsbyamelia.com. Presented by lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com/. Follow the #HCLeadGen hashtag for new interviews and tips!
12:29
July 24, 2018
What People Get Wrong about Selling to Health Systems with Amelia Roberts (1 of 3)
Discover what vendors get wrong about selling to health systems - and how timing and relationship-building make all the difference. Amelia Roberts joins me for a 3-part interview on building relationships with healthcare systems. Amelia Roberts is a registered nurse by trade, entrepreneur by passion and expert silo hacker. She facilitates collaborative relationships (partnerships) that help busy professionals THRIVE mind body and business. She can be found at www.solutionsbyamelia.com. Presented by lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com - and follow the #HCLeadGen hashtag for new interviews and tips!
08:42
July 24, 2018
Resources for Hiring Managers at Healthcare IT Companies with Jenn Dennard of HealthITChicks (3 of 3)
Discover what resources are out there for healthcare IT companies looking to hire a diverse team - and see how Apple is (again!) ahead of the curve. Jenn Dennard joins me for a 3-part interview on diversity in healthcare IT companies. Jenn is the founder of #HealthITchicks, a grassroots, high-energy networking group of women (and men!) focused on raising awareness of gender-related issues in healthcare technology and the workplace at large. The #healthITchicks community strives – above all – to help its members invest in the personal and professional lives of each other, and of those in need. Presented by lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com/. Follow the #HCLeadGen hashtag for new interviews and tips!
12:00
July 10, 2018
Current Trends in Diversity Hiring at Healthcare IT Companies with Jenn Dennard of HealthITChicks (2 of 2)
See how women in healthcare IT are steering startups in the right direction. Learn what can be done to promote diversity during hiring. Jenn Dennard joins me for a 3-part interview on diversity in healthcare IT companies. Jenn is the founder of #HealthITchicks, a grassroots, high-energy networking group of women (and men!) focused on raising awareness of gender-related issues in healthcare technology and the workplace at large. The #healthITchicks community strives – above all – to help its members invest in the personal and professional lives of each other, and of those in need. Presented by lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com/. Follow the #HCLeadGen hashtag for new interviews and tips!
11:07
July 10, 2018
Benefits of Diversity Hiring at Healthcare IT Companies with Jenn Dennard of HealthITChicks (1 of 3)
Find out why diversity hiring is such a hot topic among healthcare IT companies - and why your company must not be left behind! Jenn Dennard joins me for a 3-part interview on diversity in healthcare IT companies. Jenn is the founder of #HealthITchicks, a grassroots, high-energy networking group of women (and men!) focused on raising awareness of gender-related issues in healthcare technology and the workplace at large. The #healthITchicks community strives – above all – to help its members invest in the personal and professional lives of each other, and of those in need. Presented by lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com/. Follow the #HCLeadGen hashtag for new interviews and tips!
09:16
July 10, 2018
Top 3 Social Media Mistakes Healthcare Businesses Make - Angela Hemans Interview (3 of 3)
Find out why a short-term social media strategy will always fail. Learn how even a 1-person marketing team can build a strong network. Angela Hemans joins me for a 3-part interview on using social media to promote businesses in the healthcare space, including healthcare IT companies, as well as healthcare organizations. Angela is CEO of Hemans Marketing Media and founder of Women United In Business Mastermind Facebook Group. She helps healthcare, Tech, and Nonprofits build influence, make an impact, and increase leads leveraging social media and digital technology. Presented by lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com. Follow the #HCLeadGen hashtag for new interviews and tips!
14:01
July 2, 2018
How to Excel at Thought Leadership on Social Media - Angela Hemans Interview (2 of 3)
Discover why Twitter is so useful for building thought leadership in the healthcare sector. Find out where to connect with journalists online and why the most important thing is to be approachable. Angela Hemans joins me for a 3-part interview on using social media to promote businesses in the healthcare space, including healthcare IT companies, as well as healthcare organizations. Angela is CEO of Hemans Marketing Media and founder of Women United In Business Mastermind Facebook Group. She helps healthcare, Tech, and Nonprofits build influence, make an impact, and increase leads leveraging social media and digital technology. Presented by lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com. Follow the #HCLeadGen hashtag for new interviews and tips!
12:09
July 2, 2018
How to Build Your Social Media Community - Angela Hemans Interview (1 of 3)
Learn how to use social media to create a community for your healthcare company. You'll discover ways to measure your ROI and why your social media needs to integrate with the rest of your marketing. Angela Hemans joins me for a 3-part interview on using social media to promote businesses in the healthcare space, including healthcare IT companies, as well as healthcare organizations. Angela is CEO of Hemans Marketing Media and founder of Women United In Business Mastermind Facebook Group. She helps healthcare, Tech, and Nonprofits build influence, make an impact, and increase leads leveraging social media and digital technology. Presented by lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com. Follow the #HCLeadGen hashtag for new interviews and tips!
10:47
July 2, 2018
Larry Williams - Investing Creative Energy Strategically (Part 3 of 3)
Marketing needs to be creative, yet frequently gets pulled off projects to put out fires. Find out how technology can help keep your marketing team on task. (Sponsored by L & R.) Larry Williams joins me to show what tools exist that can help your sales and marketing teams run smoothly. Larry is the Brand Ambassador for L&R, which focuses on employing the right technologies to allow marketing departments to invest their time strategically, instead of constantly managing one-off projects. In this 3-part podcast interview, Larry shows how technology can help teams protect brand integrity and work more strategically.
16:05
June 25, 2018
Larry Williams - Protecting Brand Integrity (Part 2 of 3)
Brand compliance gets tricky when your sales team goes rogue. Find out how to give your sales team the tools they need to stay on-brand. (Sponsored by L & R.) Larry Williams joins me to show what tools exist that can help your sales and marketing teams run smoothly. Larry is the Brand Ambassador for L&R, which focuses on employing the right technologies to allow marketing departments to invest their time strategically, instead of constantly managing one-off projects. In this 3-part podcast interview, Larry shows how technology can help teams protect brand integrity and work more strategically.
10:21
June 25, 2018
Larry Williams - Helping Sales and Marketing Teams Work Together (Part 1 of 3)
Discover ways to help your sales and marketing team work together more productively. Learn how web-based libraries can store - and protect - your marketing collateral. (Sponsored by L & R.) Larry Williams joins me to show what tools exist that can help your sales and marketing teams run smoothly. Larry is the Brand Ambassador for L&R, which focuses on employing the right technologies to allow marketing departments to invest their time strategically, instead of constantly managing one-off projects. In this 3-part podcast interview, Larry shows how technology can help teams protect brand integrity and work more strategically.
11:44
June 25, 2018
Quick Tip #9: Two Tricks to Stay on Top of Your Marketing
In this Quick Tip, I share two helpful hints to help your marketing team keep control of their to-do list.
01:24
June 25, 2018
Quick Tip #8: Two Non-Tech Tools to Scale Your Marketing Department
In this Quick Tip, I show you how to get the most out of your marketing team with two simple, non-tech tools.
01:23
June 25, 2018
Lea Chatham - Earned vs. Paid Media – and Why You Need Both (Part 3 of 3)
Discover how earned and paid media can work together – and what reporters really want to know. Interview with Lea Chatham, Director of Content Marketing at Solutionreach.
10:45
June 19, 2018
Lea Chatham - How to Position Your Company as a Thought Leader (Part 2 of 3)
See how thought leadership goes beyond content marketing – and how to choose the right person for the role. Interview with Lea Chatham, Director of Content Marketing at Solutionreach.
07:27
June 19, 2018
Lea Chatham - When Should You Outsource Your PR? (Part 1 of 3)
Find out the key ingredient behind any successful PR campaign – and how to choose the best PR consultant. Interview with Lea Chatham, Director of Content Marketing at Solutionreach.
08:34
June 19, 2018
Quick Tip #7: How a Strong Message Stops the Competition
In this Quick Tip, I show you how a strong message empowers you against the competition. #hcleadgen
02:46
June 13, 2018
Quick Tip #6: Stop Talking about Your Competition
In this Quick Tip, we go over why you should never discuss your competitors during a thought leadership opportunity - and how to know if a story you want to tell crosses the line. #HCLeadGen
02:19
June 12, 2018
Quick Tip #5: What You're Doing Wrong at Healthcare Trade Shows
In this Quick Tip, we go over the most common mistakes companies make at healthcare trade shows - and what you should do instead ...
02:56
June 5, 2018
Quick Tip #4: Is Your CEO Your Best Choice for Thought Leadership?
In this Quick Tip, I help you figure out whether your CEO is really the best choice as thought leader for your company. They may not be ...
02:34
June 5, 2018
Marnie Hayutin - Is Your Content Really of Value? (Part 3 of 3)
Marnie Hayutin, Director of Hayutin Creative, gives tips to help you make sure your white papers and case studies are actually valuable - and not boring - to your audience.
09:33
June 4, 2018
Marnie Hayutin - Inbound Campaigns for Healthcare Companies (Part 2 of 3)
Marnie Hayutin, Director of Hayutin Creative, shares her experiences creating inbound campaigns that deliver on ROI.
09:51
June 4, 2018
Marnie Hayutin - Sponsored Content: What Healthcare Companies Need to Know (Part 1 of 3)
Marnie Hayutin, Director of Hayutin Creative, uses her journalism background to give insights into the best use of sponsored content. Learn how your healthcare business can increase click-through rates.
10:08
June 4, 2018
Quick Tip #3: Craft a Thought Leadership Message
This Quick Tip helps you find your thought leadership message - so you can start landing speaking opportunities and telling the world!
00:55
May 30, 2018
Nirav Modi - Diversity in Healthcare IT (Part 3 of 3)
Nirav Modi, President and Co-Founder of Carium, shares his thoughts with me on hiring for diversity in healthcare IT. In Part 3, we explore the issues of getting resumes from a diverse pool of candidates. Discover why Nirav believes a diverse team is instrumental to success.
11:31
May 29, 2018
Nirav Modi - Challenges in Healthcare IT (Part 2 of 3)
Nirav Modi, President and Co-Founder of Carium, shares his thoughts with me on challenges in healthcare IT. In Part 2, we talk about issues of scalability in a world where health systems all vary. See why Nirav feels positive about health systems and their ability to embrace technology.
08:28
May 29, 2018
Nirav Modi - Opportunities in Healthcare IT (Part 1 of 3)
Nirav Modi, President and Co-Founder of Carium, shares his thoughts with me on the future of healthcare IT. In Part 1, Nirav tells why he thinks innovation from the telecom industry can be used to create a patient-centric approach to healthcare data.
10:10
May 29, 2018
Quick Tip #2: The HOW of What You Do
This Quick Tip helps you figure out what to talk to your audience about - so they'll actually want to work with you!
00:52
May 23, 2018
Quick Tip #1: How To Start Your Content Strategy
Trying to build a stellar content strategy? This Quick Tip will make it easy!
00:50
May 21, 2018
Shereese Maynard - Social Media and New Directions in Lead Generation (Part 3 of 3)
Shereese Maynard, healthcare strategist and founder of Envision Care, joins me for an in-depth look at lead gen in healthcare. In Part 3, we talk about the best way to use social media - and the treacherous allure of purchased lists.
10:26
May 18, 2018
Shereese Maynard - Native Ads, Sponsorships and Healthcare Conferences (Part 2 of 3)
Shereese Maynard, healthcare strategist and founder of Envision Care, joins me for an in-depth look at lead gen in healthcare. In Part 2, we talk about using native ads and sponsorships - and how to get the most bang for your buck from healthcare conferences.
07:04
May 18, 2018
Shereese Maynard - Are White Papers Still Viable? (Part 1 of 3)
Shereese Maynard, healthcare strategist and founder of Envision Care, joins me for an in-depth look at lead gen in healthcare. In Part 1, we dive into the world of White papers. Find out the #1 mistake we see vendors make with them.
06:21
May 18, 2018
Crystal Richards - Mosaic Resource Group
Crystal Richards of Mosaic Resource Group joins me for a lively conversation about project management, relationship-building, customer service and lead generation in healthcare. Mosaic Resource Group provides project management training, professional development, and advisory services to project management teams. You can learn more about Crystal's work at http://mosaicrg.com/ To learn more about healthcare lead generation, visit: http://MichelleMarketingStrategies.com
29:12
May 17, 2018
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