Leading with Health

Leading with Health

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By Jennifer Michelle
On Leading with Health, we are on a mission to help women find their voice so they can create a stronger, more responsive healthcare system.

Host Jennifer Michelle has a Master’s in Public Health and Epidemiology, is a certified EMT, and is President of Michelle Marketing Strategies.
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Cliques and Bullies in Healthcare
Did you know that 45% of nurses have been verbally harassed or bullied by other nurses? That’s according to a 2017 survey by employment agency RNnetwork. And nurses are not the only part of the healthcare world affected by bullying and cliques. In this episode of Leading with Health, I talk about my own experience with cliques and bullying and how that impacts healthcare. Highlights include: 2:55 – But subtle harassment is “incivility,” which is about sabotage, withholding information, excluding others, unfair assignments and downplaying accomplishments. (Becker’s) 3:30 – Medicine is top-down, which means somebody is worth less. 3:52 – It’s hazing, a sense of “I went through this abusive experience so you should have to, too.” 7:10 – I have started to wonder and hypothesize: do a lot of people get involved with Rescue because their home life is falling apart? 9:35 – The cliquish nonsense that arose when I first started learning to drive the ambulance. 13:30 – It’s not anything overt – in my case, overtly, it was fine – but the emotional dynamic was a “mean girl” dynamic. It felt like junior high school. 14:19 – What amazed me is how insecure and how self-doubting it made me. 16:45 – I just started thinking, what does it cost us to be self-doubting all the time? 17:45 – And I started thinking how this abusive setting that we have created in our medical world leads to these ongoing abuses where people turn on one another because there’s not enough support to go around. 18:07 – And people who get that abusive training don’t know a different way to train the next group and they pass it on. Or they have their entire identity based on making someone else feel small. 18:20 – And if it’s not weeded out, what does that do to the whole team, the whole department? 19:42 – The minute this “indispensable,” abusive boss retired, they were able to find a replacement. So why had they always chosen to keep him on at the expense of everybody else? 20:35 – We can’t allow bullying and cliques to become the norm in any aspect of healthcare because it always erodes the care that is being given. 20:48 – You cannot give your best care when you are not feeling supported. 22:00 – When you deal with a clique or are being bullied, you don’t bring your full game because you are distracted and you are trying to be self-protective. 23:33 – What happens when we are in these situations and we leave part of ourselves at the door because it’s too painful to walk in with our full self and be humiliated or be excluded or be yelled at or be minimized or devalued? 23:55 – We lose so much of what we have to offer. And when you magnify that by how many people this is happening to the loss is staggering. 24:35 – Why do we continually value the bully over the people they are bullying? If you get rid of one bully, 20 people will step up in a way you never thought they could. Leading with Health is the podcast where women dive into societal change through the lens of healthcare. Host Jennifer Michelle has a Master’s in Public Health and Epidemiology and is a certified EMT. As President of Michelle Marketing Strategies, Jennifer specializes in healthcare marketing.
26:47
August 6, 2019
How Do Our Perceptions Shape Healthcare?
The way we perceive our world influences our reality. For good or ill, we base our decisions on our perceptions, which can even alter the course of our lives. In this episode, I talk about the impact of our perceptions on healthcare and society as a whole. Millennial Nurses Need Patient Connection to Thrive Isolated and Struggling, Many Seniors are Turning to Suicide The Strange Link between the Human Mind and Quantum Physics A Painful Legacy Cancer, Climate, Plastics: Why “Earthshots” are Harder than Moonshots Highlights include: 3:18 – Not teaching a basic communication skill nearly caused new nurses to give up on the profession. 6:54 – “What we perceive, we decide is a concrete, fixed reality and, in fact, it’s nothing of the sort.” 7:40 – The link between the human mind and quantum physics. 10:03 – “Our perception very much shapes our entire world and narrows our probabilities down very concretely … Our thinking becomes very rigid and we start going down a path that is not the only path but feels to us as if it is.” 11:36 – “Perception is a physical thing but it is also a mental thing, a road-block. It becomes something that alters how we think about things but is also, in some cases, literally changing who we are.” 12:25 – “Perhaps reality is far more malleable and shapeable than we realize.” 12:35 – “I would suggest that we are shaping our reality unconsciously even more than we are shaping it consciously.” 12:50 – “The rigidity in which we hold our perceptions causes everything to seem to be that way. That’s just the way our brains perceive things. So even when things aren’t a certain way, we see them that way, it becomes truth, it becomes reality.” 13:05 – “I think the objective reality is more often a shared perception – and that can change.” 16:36 – “We have to start understanding the emotionality of how we work because everything has been created from that.” 18:28 – “So much of how we interact with people comes down to really understanding what our assumptions are that we don’t even realize we are making. And that is what is holding us back from building the things we want to build together and creating the world we want to create.” Leading with Health is hosted by Jennifer Michelle. Jennifer has a Master’s in Public Health and Epidemiology and is a certified EMT. As President of Michelle Marketing Strategies, Jennifer specializes in healthcare marketing. She is on a mission to help women find their voice so they can create a stronger, more responsive healthcare system.
20:23
July 29, 2019
Individual vs. Community Health
An other-focused life improves health but our culture has gotten far away from that. What does it mean to focus on community health within a society that is focused so strongly on the individual? What is the health impact of our focus on individuals over community? In this podcast episode, I reference a few articles – here they are: Trends in Health Equity in the United States by Race/Ethnicity, Sex, and Income, 1993-2017 The Gap between Rich and Poor Americans’ Health is Widening National Academy of Medicine – Social Determinants of Health 101 The Children We Mean to Raise The Real Messages Adults are Sending about Values The Tending Instinct by Shelley E. Taylor How Parents Can Help Kids Cultivate Kindness Kindness Can Be Taught Self-Driving Cars, SUVs, and the Trolley Problem Highlights include: 4:00 – “Medical care only accounts for 10-20% of your health.” 5:17 – The word “lifestyle” indicates something really individual, like it’s a choice. 7:15 – Using a purpose in life and focusing on a greater good was motivating to patients. 9:05 – Sometimes we can’t do for ourselves what we can do for someone else. If we focus on something bigger we can make things better for ourselves, as well. 9:30 – How modern American society has gone over the line in focusing on individual health vs focusing on the community. 9:50 – Our society puts so much emphasis on individual achievement.  10:10 – Report from Harvard’s Making Caring Common Project – The Children We Mean to Raise The Real Messages Adults are Sending about Values 11:59 – We have been addressing healthcare on an individual level for so long that we think it’s the way to do it. And now we’re seeing all these problems. 12:30 – When people are in a society where no one is going to help you, people turn in on themselves. And no one believes that anyone is going to come and help them. And the more they believe that no one is going to come and help them, the more survival-focused they get. And while we might know intellectually that survival is going to come from helping everybody do better and not just ourselves, our survival instinct does not think that broadly.  14:03 – Profound corollaries with our political situation right now, where no one believes that helping another person is going to be of benefit to them. 
22:52
July 22, 2019
Taya Fallen of Insight Medical Genetics on Genetic Counseling
Did you know that the US now has 45 accredited graduate training programs in genetic counseling? It’s a growing field and, in this episode of Leading with Health, Taya Fallen joins me to talk about her work as a genetic counselor. Taya is a licensed and board-certified genetic counselor in the state of Illinois and the lead genetic counselor at Insight Medical Genetics. She is a graduate of the Genetic Counseling program at Northwestern University, where she is also a core faculty member contributing to the education and development of future genetic counselors. Highlights include: 4:49 – Genetic counselors have been integrated into many different avenues. 5:10 – There are now 45 accredited graduate training programs in the US in genetic counseling. 5:31 – Vast majority of genetic counselors have a Master’s level education, either in human genetics or genetic counseling. Typically, it’s a 2-year training program. 5:55 – We study laboratory methods, genetics, inheritance patterns, statistics and ethics. 6:15 – The second part of our training is in the psycho-social elements of what we do. 7:20 – In order to practice as a genetic counselor, after your training, you have to provide to the American Board of Genetic Counseling a log book of your clinical training. 7:40 – Students will observe cases, participate in cases, do practicums, and canned cases with actors to give them the skill set and practice they need. 9:55 – The crazy story of how Taya got into genetic counseling. 12:16 – The patient perspective on genetic counseling. 13:27 – The vast majority of our time is spent asking questions and then listening to patient concerns and what they are hoping will come from our encounter. Sometimes it’s a one-time visit or multiple visits. 14:38 – Many times people come to us and their first thoughts or concerns are not about themselves; it’s about their children or their siblings. 16:08 – We do quite a bit of educating, but not like a lecture. It’s more of a discussion. 17:10 – In a clinical setting, most often the physicians refer patients to a genetics clinics or counselor. 17:51 – We work alongside oncologists or pediatricians or reproductive geneticists or ob/gyns, maternal-fetal medicine docs or social workers. There are very few solo genetic counseling practices out there that don’t involve some other member of the healthcare team. 18:53 – Insight Medical Genetics’ ambition is to make access to genetic counseling services easier and more available to everyone. 19:50 – The different places in our lives when we might reach out for genetic counseling. 20:38 – More and more, we are meeting with individuals who already had some genetic testing done so that we can help them make sense of the results. 20:50 – We also love working with patients prior to testing … to go over benefits and limitations and detection rates. 23:10 – The information from carrier screening is something you can get before you even conceive. 23:36 – The difference between direct-to-consumer tests and the tests available to genetic professionals. 25:00 – What people learn about their family history. 25:38 – We take a very detailed family history and are trained in what questions to ask to help flush out conditions that might have a single gene cause vs. conditions where perhaps single-gene testing is not currently available.
29:37
July 15, 2019
On Newborn Genomes and Insect Eggs
In this episode, I dive into the complexities of healthcare screening of newborns. Then I take a winding path into the world of insect egg evolution. The connecting factor is … how our viewpoint affects what we focus on and what we see. I reference a few articles, which you might want to look up: The Promises and Pitfalls of Gene Sequencing for Newborns Insect Egg Size and Shape Evolve with Ecology but Not Developmental Rate The Biologist Using Insect Eggs to Overturn Evolutionary Doctrine An Interview with Cassandra Extavour Highlights include: 6:05 – “In our society, we are really uncomfortable with not knowing and, more specifically, not controlling where things are going.” 6:26 – “Screenings are a way to comfort ourselves … we feel if we can screen, we can reduce that (risk).” 7:58 – “I think our culture has gotten so risk-averse that I honestly think people have gotten lost in a swirl of fear without looking at it.” 8:44 – Agatha Christie’s airplane ride. 9:36 – “We have to think about what are we comfortable with as a community and how do we also allow for individuals to have different levels of personal comfort.” 14:57 – “(Cassandra Extavour) is not your typical traditional professor at Harvard. And I think there is an association there between an entirely different worldview that she has … and the fact that she could topple that preconceived idea (about insect egg evolution).” 15:20 – “We need all the different viewpoints. If we only have the same viewpoint, we are literally only looking at the same thing. We’re never going to see anything new.” 16:20 – “(Cassandra Extavour) is a person who has many worlds in her life and many different viewpoints. And I just think, what it took to bring in that different viewpoint. What if she hadn’t been raised as an outsider looking in? Would she have had the same viewpoint? And I think … no. I think because she was raised as an outsider to that traditional community, she had a different perspective that was essential to moving the science forward.” 16:55 – How much are we losing when we restrict the voices we listen to, to just the ones we’ve already heard. How much are we not going to be seeing by looking at only what we’ve always looked at?” 17:30 – Cassandra Extavour says in the article, “I didn’t even know that research was a profession. My parents didn’t go to college – this is a very esoteric profession practised by such a tiny fraction of the population, and unless you know someone in an academic workplace, it wouldn’t even occur to you that this kind of thing was happening.” 18:03 – “When we don’t reach out to include people, circumstances and structures block them.” 19:10 – “How are we limiting what we see by having preconceived notions of who will be a scientist and who won’t be?” Leading with Health is hosted by Jennifer Michelle. Jennifer has a Master’s in Public Health and Epidemiology and is a certified EMT. As President of Michelle Marketing Strategies, Jennifer specializes in healthcare marketing.
20:22
July 9, 2019
I Call BS on Negative Emotions - A New Approach to Chronic Pain
One thing that always gets my goat is when people caution against “negative” emotions. I know from personal experience that expressing those so-called negative emotions is the key to tremendous healing. So imagine my surprise – and delight! – when I learned that something called Emotional Awareness and Expression Therapy (EAET) has now been shown to reduce chronic pain. (See Can You Reshape Your Brain’s Response to Pain?) This method is essentially what i figured out on my own 25 years ago to help my pain from years of Crohn’s disease. But the implications of this now being an accepted therapy for chronic pain are incredible. So in this episode of Leading with Health, I look at the research and talk about the role of emotional expression in relieving pain. Highlights include: 5:26 – “Adverse childhood experiences are linked to major epidemics of our time – obesity, heart disease, diabetes.” 5:40 – “There is definitely a connection between trauma – especially repeated trauma and the chronic stress it induces – and our health experiences later on in life. And pain is one of those.” 7:20 – “Once you’ve gone chronic, pain is the disease rather than the symptom. Chronic pain is now understood as something new, with its own biology and own mechanisms.” – Irene Tracey, Director of Oxford Nuffield Dept. of Clinical Neurosciences 8:20 – You can’t numb out negative feelings without numbing out positive feelings … Just like you either have a sense of smell or you don’t. You can’t say I will only smell roses and never smell skunk.” 11:00 – “Difficult life experiences, adverse experiences in childhood are later predictors of chronic pain — widespread pain — years later” – Mark Lumley, psychologist at Wayne State University, who developed Emotional Awareness and Expression Therapy 13:45 – The transformative impact of having chronic pain go away. 14:45 – “People don’t want to hear how emotional of an exploration this wound up being; they want to hear ‘what drug did you take?’ or ‘what exercise did you do?’ Something that’s a little more pat.” 15:30 – How a mixture of mindfulness and emotional expression ended the chronic pain legacy from my Crohn’s disease. 16:00 – The secondary step people miss about mindfulness: “I think mindfulness was a way for me to focus on my body, to move away from the distractions so I could connect with the emotions and then express the emotions.” 17:00 – How emotions that are denied expression can lead to physical pain. 22:45 – “Our society does not teach people how to be comfortable feeling their emotions so, when we feel fear, most of us have been taught to go into lock-down. Stop feeling it; run. And the minute we do that, everything we think about – all of our beliefs, all of our decisions, start stemming from that lock-down mode. And we see it as reality.” 23:15 – Why people today are so polarized: “So we are creating a whole construct of belief systems to protect this fear response because we didn’t know how to handle that fear. To the point where we don’t even know it’s there. And if you point it out to us or come anywhere near it, we fight.” 25:40 – Why feeling your anger and expressing it won’t make you an angry person. 26:50 – “Our healthcare system can’t provide what our society doesn’t understand, because our healthcare system is a microcosm of our society.” Leading with Health is hosted by Jennifer Michelle. Jennifer has a Master’s in Public Health and Epidemiology and is a certified EMT. As President of Michelle Marketing Strategies, Jennifer specializes in healthcare marketing. She is on a mission to help women find their voice so they can create a stronger, more responsive healthcare system. Article link: https://www.npr.org/sections/health-shots/2019/06/10/727682322/can-you-reshape-your-brains-response-to-pain/
28:41
July 1, 2019
Doctors with Disabilities
Jennifer explores our healthcare system’s attitudes towards doctors with disabilities. This was inspired by the article, What Medicine Can Learn from Doctors and Researchers with Disabilities. Highlights include: 8:29 – “You’re talking about a system that is all about healing that doesn’t actually value the basic health of its participants, of its own members, of its own staff.” 10:37 – “It’s not so much that we are scared of being disabled … but it’s what will happen to us. What will happen to our social circle, what does that mean for us as people and our identity … we’re scared of becoming that ‘other’.” 11:04 – “We’re so scared of looking at this that we simply don’t.” 11:18 – “Our culture does not do a very good job of helping people understand how to handle emotions, especially uncomfortable emotions.” 11:29 – “There are no negative emotions; there are just emotions that are more comfortable than others.” 11:50 – Why people close down in the face of people with disabilities. 13:34 – “If we devalue our providers with disabilities, what does that say about our patients and what we think about them?” 15:42 – “Why are we not educated on how many options there are to help people with different disabilities?” 18:10 – “We don’t value real-life experiences as much as didactic, academic knowledge and training.” 21:06 – “We are not taught how to ask difficult questions or to discuss anything uncomfortable.” Leading with Health is hosted by Jennifer Michelle. Jennifer has a Master’s in Public Health and Epidemiology and is a certified EMT. As President of Michelle Marketing Strategies (https://MichelleMarketingStrategies.com), Jennifer specializes in healthcare marketing. She is on a mission to help women find their voice so they can create a stronger, more responsive healthcare system. Article link:  https://www.npr.org/sections/health-shots/2019/06/13/732440454/what-medicine-can-learn-from-doctors-and-researchers-with-disabilities 
23:50
June 24, 2019
Sharon Crenshaw – Stopping Healthcare Facility Closures
21% of rural hospitals in the United States are at high risk of closing, according to a report by Navigant. So, in this episode of Leading with Health, I speak with Sharon Crenshaw, who is on a mission is to reduce the amount of healthcare facilities closing and filing bankruptcy. Sharon is the founder of the Crenshaw Business Group, and the Host of the W.I.S.H-Podcast, which stands for Working in Support of Healthcare facilities. She has been a healthcare Inventory Specialist for 14 years and is currently a business consultant specializing in helping healthcare facilities increase revenue and reduce debt.  Sharon spoke at the 2019 International Conference on Hospital Management. In this show, we discuss : The epidemic of healthcare facility closings – especially in the rural south. The community impact of these closings – on everyone from those who lose jobs to the town businesses who lose customers. What healthcare facilities can do to prevent closing – including the benefits of random audits and “no expire” zones. This is an episode of the Leading with Health podcast. In this podcast, healthcare leaders join host Jennifer Michelle to discuss their vision for the future of healthcare. Jennifer also shares thoughts and insights from her career at the intersection of public health and healthcare marketing. Jennifer Michelle, MPH, EMT is a marketing consultant specializing in the healthcare sector. President of Michelle Marketing Strategies (https://michellemarketingstrategies.com), she has a Master’s in International Health & Epidemiology and volunteers as an EMT. 
25:37
June 17, 2019
I’d Blush if I Could …
Jennifer dives into the issues of gender and artificial intelligence by way of the UNESCO report, I’d Blush if I Could. She explores what it means for future technology that our biases seep into everything we create.  Highlights address: Flirtatious, female voice assistants and the biases they reinforce Artificial intelligence as an opportunity to recognize our unseen biases The “ICT Gender Equality Paradox”  Leading with Health is hosted by Jennifer Michelle. Jennifer has a Master’s in Public Health and Epidemiology and is a certified EMT. As President of Michelle Marketing Strategies, Jennifer specializes in healthcare marketing. She is on a mission to help women find their voice so they can create a stronger, more responsive healthcare system. If you’d like to learn more about Jennifer’s work with healthcare companies, visit michellemarketingstrategies.com and sign-up for a free consult.
23:35
June 10, 2019
The Opposite of Compassion in Healthcare
Jennifer explores the impact of disbelieving or devaluing a patient’s experience. In particular, she contrasts this with new evidence showing the positive impact on patient outcomes that comes from providers showing compassion. Highlights include: A great new book you should read: Compassionomics by Anthony Mazzarelli and Stephen Trzeciak The stunning impact of a single, specific sentence to convey compassion The question of how active disbelief affects patient care The intersection of disbelief and de-valuing the patient Why “Do no harm” is also about how we interrelate with people Leading with Health is hosted by Jennifer Michelle. Jennifer has a Master’s in Public Health and Epidemiology and is a certified EMT. As President of Michelle Marketing Strategies, Jennifer specializes in healthcare marketing. She is on a mission to help women find their voice so they can create a stronger, more responsive healthcare system. If you’d like to learn more about Jennifer’s work with healthcare companies, visit michellemarketingstrategies.com and sign-up for a free consult.
18:26
June 3, 2019
Karen Utley and Amanda Jaksha of IFCR – Rare Disease Advocacy
When your child is ill, it is natural to take action. Yet, when the illness is a rare disease, it can be extremely difficult to know what action to take. When faced with exactly that situation, Karen Utley and Amanda Jaksha decided to develop resources for their rare disease community. Karen Utley is Co-Founder & President, and Amanda Jaksha is Treasurer, of the International Foundation for CDKL5 Research. The IFCR’s mission is to treat and cure CDKL5 Deficiency Disorder by funding scientific research, while helping affected individuals and their families to thrive. Both Karen and Amanda are mothers of children affected by CDKL5 Deficiency Disorder. In this lively discussion, we talk about: Centers of Excellence – how the IFCR launched its CDKL5 Centers of Excellence, and how rare disease non-profits can work with the medical community to help create them. Patient Advocacy – how to build relationships and partner with your medical team, and when to ask for resources. Social Media Communities – how social media connects the rare community, and what the risks are of oversharing. One of the hallmarks of CDKL5 Deficiency Disorder is intractable epilepsy. During our interview, Karen’s daughter had a seizure and we paused our discussion while Karen and her nurse took care of her. Therefore, please excuse any choppy editing in this episode; we have strived to make the recording as smooth and clear as possible. This is an episode of the Leading with Health podcast. In this podcast, healthcare leaders join host Jennifer Michelle to discuss their vision for the future of healthcare. Jennifer also shares thoughts and insights from her career at the intersection of public health and healthcare marketing. Jennifer Michelle, MPH, EMT is a marketing consultant specializing in the healthcare sector. President of Michelle Marketing Strategies, she has a Master’s in International Health & Epidemiology and volunteers as an EMT.
29:27
May 6, 2019
Karen Kopan of Intensive Karen - Advance Directives
Advance Directives are a conversation frequently dreaded by both patients and providers. Yet avoiding them can result in even more painful situations down the line. That is why Karen Kopan has launched Intensive Karen to help educate people on the importance of Advance Directives. Karen Kopan is a critical care nurse practitioner with over 30 years of Intensive Care nursing experience. Throughout her career, she has worked alongside patients, their families, friends and hospital staff. Her mission is to educate others about Advance Directives. She is committed to changing the way we talk about life and death, in the hospital and in our everyday lives.   In the podcast, we discuss: - Patient-centered care - Advocating for yourself within the health system - Advance Directives This is an episode of the Leading with Health podcast, formerly titled “Healthcare Lead Generation.” In this podcast, healthcare leaders join host Jennifer Michelle to discuss growth, change and their vision for the future of healthcare. Jennifer Michelle, MPH, EMT is a marketing consultant specializing in the healthcare sector. President of Michelle Marketing Strategies, she has a Master’s in International Health & Epidemiology and volunteers as an EMT. Her unique background allows her to bring unexpected insight and depth to every interview.
30:47
March 20, 2019
Dr. Patrice Milos of Medley Genomics - Precision Medicine
Personalized medicine has provided a whole new approach to treating cancer. Discover where the future of precision medicine is headed when Dr. Patrice Milos joins me on the Leading with Health podcast.  Dr. Patrice Milos is President and CEO of Medley Genomics, she co-founded the company to advance novel data analytics to help understand genomic heterogeneity of complex diseases and provide hope of lasting cures for patients. The company’s initial focus is oncology.  Immediately prior, Patrice was CEO of Claritas Genomics, a pediatric molecular diagnostic company spin-out from Boston Children’s Hospital.  Hosted by healthcare marketing expert Jennifer Michelle, MPH, EMT, President of Michelle Marketing Strategies. Jennifer has a Master’s in International Health & Epidemiology and volunteers as an EMT. Her unique background allows her to bring unexpected insight and depth to every interview.  For more information, visit: www.MichelleMarketingStrategies.com
30:24
February 12, 2019
Nancy Agee, CEO of Carilion Clinic on Community-Oriented Healthcare
Community-oriented healthcare ties technology, acute treatment and chronic care together. Above all, it takes into account the full range of each person’s needs, from food availability to social interaction. See what this future looks like through the eyes of a leader in community-oriented healthcare when Nancy Howell Agee joins me on the Leading with Health podcast. Nancy Howell Agee is the President and CEO of Carilion Clinic, a $2 billion not-for-profit, integrated health care system headquartered in Roanoke, Virginia, serving over 1 million people in Virginia and West Virginia. Ms. Agee is the immediate past chair of the American Hospital Association. She was named one of the Top 100 Most Influential People in Healthcare by Modern Healthcare in 2016, 2017, 2018 and one of the Top 25 Woman in Healthcare by the same national magazine in 2017. She received the Gail L. Warden Leadership Excellence Award in 2018. Ms. Agee is a former member of the Board of Commissioners for the Joint Commission and past chair of the Virginia Hospital and Healthcare Association and the Virginia Center for Health Innovation. Hosted by healthcare marketing expert Jennifer Michelle, MPH, EMT, President of Michelle Marketing Strategies. Jennifer has a Master’s in International Health & Epidemiology and currently volunteers as an EMT. Her unique background allows her to bring unexpected insight and depth to every interview.  For more information, visit: www.MichelleMarketingStrategies.com
25:53
January 19, 2019
Laura Adams of the Rhode Island Quality Institute on Healthcare Data & Patient Care
Find out how our view of healthcare data is changing - and why we need to put the patient first in all data and IT initiatives. See how the transition to value-based care is impacting the world of healthcare data. Laura Adams is the Founding President and CEO of the Rhode Island Quality Institute - riqi.org - which is a center of collaborative innovation in healthcare. Health Data Management named her to their 2018 Most Powerful Women in Health IT in the Thought Leader category. In addition, she is currently co-chairing the National Academy of Medicine’s Health Data Trust Initiative Steering Committee and serves on the Oversight Council for the Massachusetts Center for Healthcare Information and Analysis. Presented by lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com - and follow the #HCLeadGen hashtag for new interviews and tips!
27:07
December 19, 2018
How to Outsmart Your Competition by Data Mining Your IT Team - #LeadGenFriday
Discover 5 ways your IT team can provide valuable intel to help you get ahead of the competition. Learn how to use this treasure trove of marketing information to increase teamwork and maximize your competitive advantage. This is a recording from the #LeadGenFriday webinar series. You can sign up to be notified of upcoming webinars here: www.subscribepage.com/lead-gen-fridays
28:22
December 7, 2018
Maggie Keen of myCNAjobs.com on Innovations in CNA Recruitment
Find out what companies like JetBlue, Starbucks, Uber and Walmart can teach the senior care industry - and learn what innovations are coming down the pike. Maggie Keen is the VP of Strategic Initiatives at myCNAjobs.com. She is a national caregiver recruitment speaker and, after spending the last 4 years consulting with top senior care companies across the country, she has unique insight into what innovators are doing to tackle their toughest recruiting challenges. She’s on a mission to arm healthcare recruiters with more insight about caregiver motivations to fuel the hiring and retention of a workforce plagued with high turnover. Presented by lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com - and follow the #HCLeadGen hashtag for new interviews and tips!
29:43
November 12, 2018
How to Create a Marketing Strategy that Drives Growth - #LeadGenFriday
Find out what makes a lead generation campaign successful and how you can translate that into growth for your healthcare tech company. Learn the 6 critical components of marketing strategy plus get my foolproof method for discovering the best marketing channels for your audience. This is a recording of the #LeadGenFriday webinar series. You can sign up to be notified of upcoming webinars here: www.subscribepage.com/lead-gen-fridays
29:22
October 27, 2018
How to Identify Gaps in Your Healthcare IT Marketing Strategy - #LeadGenFriday
Discover the top 5 ways that leads can slip through your fingers - and where your company is at risk. You'll find out how marketing gaps occur and what actions you can take to prevent them. Plus, I'll share my #1 rule for ensuring your hottest trade show leads never get lost. This is a recording of the #LeadGenFriday webinar series. You can sign up to be notified of upcoming webinars here: https://www.subscribepage.com/lead-gen-fridays
30:10
October 26, 2018
Linda Leekley of In the Know Caregiver Training on The Future of Caregiving
Linda Leekley is the Founder and CEO of In the Know Caregiver Training - knowingmore.com. By launching her company, Linda successfully filled a void in training options for direct care workers. She blended her nursing experience with her years as a clinical educator to make In the Know the leader in professionally prepared caregiver training. Find out why we have a caregiver shortage and how we can change the paradigm surrounding caregiving as a profession. Discover how co-ops are successfully decreasing caregiver turnover - and what people need in order to stay with the profession long-term. Presented by lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com - and follow the #HCLeadGen hashtag for new interviews and tips!
30:21
October 15, 2018
Dr. Sophia Yen of Pandia Health on Telemedicine Women's Health Platform
Dr. Sophia Yen is the CEO and Co-Founder of Pandia Health - pandiahealth.com - which brings birth control to any woman with a mailbox and an internet connection. Find out why Dr. Yen launched her platform and how they are using it to improve healthcare for Gen Z and millennial women. Presented by lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com - and follow the #HCLeadGen hashtag for new interviews and tips!
25:44
September 10, 2018
Elle Pierson on How Providers Can Respond to Negative Reviews (3 of 3)
Discover how to handle negative patient reviews - while still creating an online reputation that reflects your skill and dedication. Elle Pierson joins me for a 3-part interview on reputation management for medical providers in private practice. Elle Pierson is an RN and reputation management consultant. She works with healthcare organizations to build, protect and manage their online reputations. She can be found at digitalhealthcareconsultants.com. Presented by lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com - and follow the #HCLeadGen hashtag for new interviews and tips!
13:47
August 28, 2018
Elle Pierson on How to Build Your Online Reputation (2 of 3)
Find out how you can use the power of online patient ratings to grow your medical practice and gain happy, devoted patients. Elle Pierson joins me for a 3-part interview on reputation management for medical providers in private practice. Elle Pierson is an RN and reputation management consultant. She works with healthcare organizations to build, protect and manage their online reputations. She can be found at digitalhealthcareconsultants.com. Presented by lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com - and follow the #HCLeadGen hashtag for new interviews and tips!
11:29
August 28, 2018
Elle Pierson on Online Reputation Management for Medical Providers (1 of 3)
Learn why medical providers in private practice need to understand the world of online ratings and patient reviews. Elle Pierson joins me for a 3-part interview on reputation management for medical providers in private practice. Elle Pierson is an RN and reputation management consultant. She works with healthcare organizations to build, protect and manage their online reputations. She can be found at digitalhealthcareconsultants.com. Presented by lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com - and follow the #HCLeadGen hashtag for new interviews and tips!
11:19
August 28, 2018
Sarah Worthy on Healthcare Talent Management
Sarah M. Worthy is the CEO at Door Space - doorspaceinc.com - a digital talent management system for healthcare. Find out why she launched her company and how good market research has set her apart from the crowd. Presented by lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com - and follow the #HCLeadGen hashtag for new interviews and tips!
27:22
August 28, 2018
Beth Meyer-Frank of Planning to Flourish on Helping Addicted Women
Beth Meyer-Frank has been providing health care for 25 years as a nurse practitioner in the areas of reproductive health care, addiction and psychiatry. Her work with addicted women led her to launch Planning to Flourish, which promotes awareness of the enormous power family planning has in helping addicted women rebuild their lives. Learn more at planningtoflourish.org. Presented by lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com - and follow the #HCLeadGen hashtag for new interviews and tips!
39:26
August 21, 2018
Marie Pavini, MD of Exersides™ on Launching a Critical Care Medical Device Startup
Learn how Dr. Pavini came to create a simple device that improves mobility in ICU patients and addresses key factors that contribute to PICS. In this podcast, I interview Dr. Marie Pavini. Dr. Pavini is a critical care physician and the founder of Healthy Design, whose flagship product is Exersides™, a restraint alternative for sedated or confused patients with vital lines and tubes to protect. Find out more at Exersides.com Presented by lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com - and follow the #HCLeadGen hashtag for new interviews and tips!
31:32
August 14, 2018
Elizabeth Lamont, MD of Salient Care on Patient-Centered Care Technology
In this interview, I speak with Elizabeth Lamont, MD of Salient Care. An oncologist and scientist, she develops healthcare apps and other patient-focused technology. Find out how the new emphasis on patient satisfaction is making it easier to get buy-in on patient-centered apps and technology. See also: https://www.salientcarellc.com/ This podcast brings healthcare IT disruptors, innovative healthcare providers and health sector company leaders in to discuss growth strategies and navigating change with lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com - and follow the #HCLeadGen hashtag for new interviews and tips!
25:37
August 6, 2018
Quick Tip #11 Customer Support as Lead Gen
In this Quick Tip, I show how customer support influences lead generation and where healthcare IT companies need to watch out. This podcast brings healthcare IT disruptors, innovative healthcare providers and health sector company leaders in to discuss growth strategies and navigating change with lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com - and follow the #HCLeadGen hashtag for new interviews and tips!
08:24
July 31, 2018
Quick Tip #10 Healthcare IT Lead Gen Case Studies
Quick Tip #10 Healthcare IT Lead Gen Case Studies In this Quick Tip, I take a peek at common lead gen errors made by two healthcare IT companies. This podcast brings healthcare IT disruptors, innovative healthcare providers and health sector company leaders in to discuss growth strategies and navigating change with lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com - and follow the #HCLeadGen hashtag for new interviews and tips!
06:19
July 31, 2018
How to Help Health Systems find the Money with Amelia Roberts (3 of 3)
Discover ways you can help health systems access funding - so they see you as a partner, not a salesperson. Amelia Roberts joins me for a 3-part interview on building relationships with healthcare systems. Amelia Roberts is a registered nurse by trade, entrepreneur by passion and expert silo hacker. She facilitates collaborative relationships (partnerships) that help busy professionals THRIVE mind body and business. She can be found at www.solutionsbyamelia.com. Presented by lead generation marketing expert Jennifer Michelle. For more information, visit www.MichelleMarketingStrategies.com - and follow the #HCLeadGen hashtag for new interviews and tips!
13:19
July 24, 2018
How to Get Your Foot in the Door at Health Systems with Amelia Roberts (2 of 3)
Learn which committees are essential to getting your solution into a new health system - and what they are really looking for. Amelia Roberts joins me for a 3-part interview on building relationships with healthcare systems. Amelia Roberts is a registered nurse by trade, entrepreneur by passion and expert silo hacker. She facilitates collaborative relationships (partnerships) that help busy professionals THRIVE mind body and business. She can be found at www.solutionsbyamelia.com. Presented by lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com/. Follow the #HCLeadGen hashtag for new interviews and tips!
12:29
July 24, 2018
What People Get Wrong about Selling to Health Systems with Amelia Roberts (1 of 3)
Discover what vendors get wrong about selling to health systems - and how timing and relationship-building make all the difference. Amelia Roberts joins me for a 3-part interview on building relationships with healthcare systems. Amelia Roberts is a registered nurse by trade, entrepreneur by passion and expert silo hacker. She facilitates collaborative relationships (partnerships) that help busy professionals THRIVE mind body and business. She can be found at www.solutionsbyamelia.com. Presented by lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com - and follow the #HCLeadGen hashtag for new interviews and tips!
08:42
July 24, 2018
Resources for Hiring Managers at Healthcare IT Companies with Jenn Dennard of HealthITChicks (3 of 3)
Discover what resources are out there for healthcare IT companies looking to hire a diverse team - and see how Apple is (again!) ahead of the curve. Jenn Dennard joins me for a 3-part interview on diversity in healthcare IT companies. Jenn is the founder of #HealthITchicks, a grassroots, high-energy networking group of women (and men!) focused on raising awareness of gender-related issues in healthcare technology and the workplace at large. The #healthITchicks community strives – above all – to help its members invest in the personal and professional lives of each other, and of those in need. Presented by lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com/. Follow the #HCLeadGen hashtag for new interviews and tips!
12:00
July 10, 2018
Current Trends in Diversity Hiring at Healthcare IT Companies with Jenn Dennard of HealthITChicks (2 of 2)
See how women in healthcare IT are steering startups in the right direction. Learn what can be done to promote diversity during hiring. Jenn Dennard joins me for a 3-part interview on diversity in healthcare IT companies. Jenn is the founder of #HealthITchicks, a grassroots, high-energy networking group of women (and men!) focused on raising awareness of gender-related issues in healthcare technology and the workplace at large. The #healthITchicks community strives – above all – to help its members invest in the personal and professional lives of each other, and of those in need. Presented by lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com/. Follow the #HCLeadGen hashtag for new interviews and tips!
11:07
July 10, 2018
Benefits of Diversity Hiring at Healthcare IT Companies with Jenn Dennard of HealthITChicks (1 of 3)
Find out why diversity hiring is such a hot topic among healthcare IT companies - and why your company must not be left behind! Jenn Dennard joins me for a 3-part interview on diversity in healthcare IT companies. Jenn is the founder of #HealthITchicks, a grassroots, high-energy networking group of women (and men!) focused on raising awareness of gender-related issues in healthcare technology and the workplace at large. The #healthITchicks community strives – above all – to help its members invest in the personal and professional lives of each other, and of those in need. Presented by lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com/. Follow the #HCLeadGen hashtag for new interviews and tips!
09:16
July 10, 2018
Top 3 Social Media Mistakes Healthcare Businesses Make - Angela Hemans Interview (3 of 3)
Find out why a short-term social media strategy will always fail. Learn how even a 1-person marketing team can build a strong network. Angela Hemans joins me for a 3-part interview on using social media to promote businesses in the healthcare space, including healthcare IT companies, as well as healthcare organizations. Angela is CEO of Hemans Marketing Media and founder of Women United In Business Mastermind Facebook Group. She helps healthcare, Tech, and Nonprofits build influence, make an impact, and increase leads leveraging social media and digital technology. Presented by lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com. Follow the #HCLeadGen hashtag for new interviews and tips!
14:01
July 2, 2018
How to Excel at Thought Leadership on Social Media - Angela Hemans Interview (2 of 3)
Discover why Twitter is so useful for building thought leadership in the healthcare sector. Find out where to connect with journalists online and why the most important thing is to be approachable. Angela Hemans joins me for a 3-part interview on using social media to promote businesses in the healthcare space, including healthcare IT companies, as well as healthcare organizations. Angela is CEO of Hemans Marketing Media and founder of Women United In Business Mastermind Facebook Group. She helps healthcare, Tech, and Nonprofits build influence, make an impact, and increase leads leveraging social media and digital technology. Presented by lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com. Follow the #HCLeadGen hashtag for new interviews and tips!
12:09
July 2, 2018
How to Build Your Social Media Community - Angela Hemans Interview (1 of 3)
Learn how to use social media to create a community for your healthcare company. You'll discover ways to measure your ROI and why your social media needs to integrate with the rest of your marketing. Angela Hemans joins me for a 3-part interview on using social media to promote businesses in the healthcare space, including healthcare IT companies, as well as healthcare organizations. Angela is CEO of Hemans Marketing Media and founder of Women United In Business Mastermind Facebook Group. She helps healthcare, Tech, and Nonprofits build influence, make an impact, and increase leads leveraging social media and digital technology. Presented by lead generation marketing expert Jennifer Michelle. For more information, visit MichelleMarketingStrategies.com. Follow the #HCLeadGen hashtag for new interviews and tips!
10:47
July 2, 2018
Larry Williams - Investing Creative Energy Strategically (Part 3 of 3)
Marketing needs to be creative, yet frequently gets pulled off projects to put out fires. Find out how technology can help keep your marketing team on task. (Sponsored by L & R.) Larry Williams joins me to show what tools exist that can help your sales and marketing teams run smoothly. Larry is the Brand Ambassador for L&R, which focuses on employing the right technologies to allow marketing departments to invest their time strategically, instead of constantly managing one-off projects. In this 3-part podcast interview, Larry shows how technology can help teams protect brand integrity and work more strategically.
16:05
June 25, 2018
Larry Williams - Protecting Brand Integrity (Part 2 of 3)
Brand compliance gets tricky when your sales team goes rogue. Find out how to give your sales team the tools they need to stay on-brand. (Sponsored by L & R.) Larry Williams joins me to show what tools exist that can help your sales and marketing teams run smoothly. Larry is the Brand Ambassador for L&R, which focuses on employing the right technologies to allow marketing departments to invest their time strategically, instead of constantly managing one-off projects. In this 3-part podcast interview, Larry shows how technology can help teams protect brand integrity and work more strategically.
10:21
June 25, 2018
Larry Williams - Helping Sales and Marketing Teams Work Together (Part 1 of 3)
Discover ways to help your sales and marketing team work together more productively. Learn how web-based libraries can store - and protect - your marketing collateral. (Sponsored by L & R.) Larry Williams joins me to show what tools exist that can help your sales and marketing teams run smoothly. Larry is the Brand Ambassador for L&R, which focuses on employing the right technologies to allow marketing departments to invest their time strategically, instead of constantly managing one-off projects. In this 3-part podcast interview, Larry shows how technology can help teams protect brand integrity and work more strategically.
11:44
June 25, 2018
Quick Tip #9: Two Tricks to Stay on Top of Your Marketing
In this Quick Tip, I share two helpful hints to help your marketing team keep control of their to-do list.
01:24
June 25, 2018
Quick Tip #8: Two Non-Tech Tools to Scale Your Marketing Department
In this Quick Tip, I show you how to get the most out of your marketing team with two simple, non-tech tools.
01:23
June 25, 2018
Lea Chatham - Earned vs. Paid Media – and Why You Need Both (Part 3 of 3)
Discover how earned and paid media can work together – and what reporters really want to know. Interview with Lea Chatham, Director of Content Marketing at Solutionreach.
10:45
June 19, 2018
Lea Chatham - How to Position Your Company as a Thought Leader (Part 2 of 3)
See how thought leadership goes beyond content marketing – and how to choose the right person for the role. Interview with Lea Chatham, Director of Content Marketing at Solutionreach.
07:27
June 19, 2018
Lea Chatham - When Should You Outsource Your PR? (Part 1 of 3)
Find out the key ingredient behind any successful PR campaign – and how to choose the best PR consultant. Interview with Lea Chatham, Director of Content Marketing at Solutionreach.
08:34
June 19, 2018
Quick Tip #7: How a Strong Message Stops the Competition
In this Quick Tip, I show you how a strong message empowers you against the competition. #hcleadgen
02:46
June 13, 2018
Quick Tip #6: Stop Talking about Your Competition
In this Quick Tip, we go over why you should never discuss your competitors during a thought leadership opportunity - and how to know if a story you want to tell crosses the line. #HCLeadGen
02:19
June 12, 2018
Quick Tip #5: What You're Doing Wrong at Healthcare Trade Shows
In this Quick Tip, we go over the most common mistakes companies make at healthcare trade shows - and what you should do instead ...
02:56
June 5, 2018
Quick Tip #4: Is Your CEO Your Best Choice for Thought Leadership?
In this Quick Tip, I help you figure out whether your CEO is really the best choice as thought leader for your company. They may not be ...
02:34
June 5, 2018
Marnie Hayutin - Is Your Content Really of Value? (Part 3 of 3)
Marnie Hayutin, Director of Hayutin Creative, gives tips to help you make sure your white papers and case studies are actually valuable - and not boring - to your audience.
09:33
June 4, 2018
Marnie Hayutin - Inbound Campaigns for Healthcare Companies (Part 2 of 3)
Marnie Hayutin, Director of Hayutin Creative, shares her experiences creating inbound campaigns that deliver on ROI.
09:51
June 4, 2018
Marnie Hayutin - Sponsored Content: What Healthcare Companies Need to Know (Part 1 of 3)
Marnie Hayutin, Director of Hayutin Creative, uses her journalism background to give insights into the best use of sponsored content. Learn how your healthcare business can increase click-through rates.
10:08
June 4, 2018
Quick Tip #3: Craft a Thought Leadership Message
This Quick Tip helps you find your thought leadership message - so you can start landing speaking opportunities and telling the world!
00:55
May 30, 2018
Nirav Modi - Diversity in Healthcare IT (Part 3 of 3)
Nirav Modi, President and Co-Founder of Carium, shares his thoughts with me on hiring for diversity in healthcare IT. In Part 3, we explore the issues of getting resumes from a diverse pool of candidates. Discover why Nirav believes a diverse team is instrumental to success.
11:31
May 29, 2018
Nirav Modi - Challenges in Healthcare IT (Part 2 of 3)
Nirav Modi, President and Co-Founder of Carium, shares his thoughts with me on challenges in healthcare IT. In Part 2, we talk about issues of scalability in a world where health systems all vary. See why Nirav feels positive about health systems and their ability to embrace technology.
08:28
May 29, 2018
Nirav Modi - Opportunities in Healthcare IT (Part 1 of 3)
Nirav Modi, President and Co-Founder of Carium, shares his thoughts with me on the future of healthcare IT. In Part 1, Nirav tells why he thinks innovation from the telecom industry can be used to create a patient-centric approach to healthcare data.
10:10
May 29, 2018
Quick Tip #2: The HOW of What You Do
This Quick Tip helps you figure out what to talk to your audience about - so they'll actually want to work with you!
00:52
May 23, 2018
Quick Tip #1: How To Start Your Content Strategy
Trying to build a stellar content strategy? This Quick Tip will make it easy!
00:50
May 21, 2018
Shereese Maynard - Social Media and New Directions in Lead Generation (Part 3 of 3)
Shereese Maynard, healthcare strategist and founder of Envision Care, joins me for an in-depth look at lead gen in healthcare. In Part 3, we talk about the best way to use social media - and the treacherous allure of purchased lists.
10:26
May 18, 2018
Shereese Maynard - Native Ads, Sponsorships and Healthcare Conferences (Part 2 of 3)
Shereese Maynard, healthcare strategist and founder of Envision Care, joins me for an in-depth look at lead gen in healthcare. In Part 2, we talk about using native ads and sponsorships - and how to get the most bang for your buck from healthcare conferences.
07:04
May 18, 2018
Shereese Maynard - Are White Papers Still Viable? (Part 1 of 3)
Shereese Maynard, healthcare strategist and founder of Envision Care, joins me for an in-depth look at lead gen in healthcare. In Part 1, we dive into the world of White papers. Find out the #1 mistake we see vendors make with them.
06:21
May 18, 2018
Crystal Richards - Mosaic Resource Group
Crystal Richards of Mosaic Resource Group joins me for a lively conversation about project management, relationship-building, customer service and lead generation in healthcare. Mosaic Resource Group provides project management training, professional development, and advisory services to project management teams. You can learn more about Crystal's work at http://mosaicrg.com/ To learn more about healthcare lead generation, visit: http://MichelleMarketingStrategies.com
29:12
May 17, 2018
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