Skip to main content
Bricks & Clicks

Bricks & Clicks

By Jennifer Ruscin
Jennifer Kaylo Ruscin guides business owners to create multi-million dollar businesses in stores and online.
Listen on
Where to listen
Apple Podcasts Logo

Apple Podcasts

Breaker Logo

Breaker

Google Podcasts Logo

Google Podcasts

RadioPublic Logo

RadioPublic

Spotify Logo

Spotify

The Energy of $20K months: what it takes for creating multiple 5 figure months with ease with Danielle Addison
Welcome back to Bricks & Clicks! Today I have the pleasure of interviewing Multi Six Figure Mentor and Coach at Danielle Addison The Magnetic Business Coach. I’ve been watching Danielle for years. I’m that fan girl that likes EVERY post, and feels a connection to every piece of content she puts out on social media. Today we’re going to talking about: The Energy of $20K months: what it takes for creating multiple 5 figure months with ease. Danielle has been an entrepreneur for 17 year. Multiple businesses, all 6 figure. One of the things she learned along the way is operating with Feminine energy, operating her business with flow. 2 different ways to grow a business: “Hustle” Masculine energy. I didn’t believe that winning was trading time for money. Q: What if I could do this with ease? “Allow yourself the belief that it can be easy (to make money).” “The less I work, the more I can receive” “Allow your natural talents to lead you.” “Invest freely and invest in yourself. Invest in your vibration.” “Independence comes from trauma. It comes from not feeling supported. That money won’t show up for you. If you live your life with that mentality, you’ll never have it.” Living paycheck to paycheck doesn’t have to be your future.  Allow yourself to believe you’re always supported.  How to Get into the Feelings of Joy: Take the first step and say yes to something you normally wouldn’t say yes to. Track your miracles and tell others- it will create MORE miracles! Show up and watch the Universe show up for you. Make time for magic. Your calendar is your magic wand. Connect with Danielle! Instagram: https://www.instagram.com/danielleaddisoncoaching/ Facebook: https://www.facebook.com/danielleaddisoncoaching Website: https://www.danielleaddison.com/
41:28
June 10, 2021
Last Call for Walmart’s Open Call
On today’s episode, I talk about what the Open Call event is and the important details to pitch a product. Products need to be made in the USA, but not all of the components need to be from the United States. An example would be coffee, which isn’t grown in the U.S.
06:38
April 29, 2021
How The Content Pros Use SEO And Content To Sell
All companies rely on content to get their message to the world. It comes in many shapes in forms: blogs, emails, Instagram, Twitter, web pages. But, what exactly is content, SEO and how do you make yours better?
19:37
April 15, 2021
Quick Tips on Email Marketing
Email marketing continues to be one of the best channels for ROI, with each $1 spent generating $38 in revenue. It can be a great tool to reach a variety of goals, so why not just dive in and get campaigns rolling! Bricks and Clicks host Jennifer Kaylo Ruscin offered some hot tips on how to create effective campaigns.
12:02
April 2, 2021
How to Sell a Product Concept to Retailers
Host Jennifer Ruscin shares her insights on how to make an impact in retail buyer meetings without an actual product. Ruscin has extensive knowledge of the process. She’s successfully helped companies sell millions of dollars of products to Walmart and Amazon.
08:33
March 18, 2021
Making Aligned Choices in Business and Life
Here’s a shocking fact—humans make over 35,000 choices a day! While some are mundane, others are complex and impact every area of life. Bricks and Clicks host Jennifer Ruscin spoke with Melissa Bauknight about making aligned choices.
25:12
March 4, 2021
How Brands Can Drive Action on Social Media
Did you know that Pinterest is more than just pins and aspiration content? It can drive website traffic and sales with the right approach. Bricks and Clicks is tackling everything Pinterest as host Jennifer Kaylo Ruscin welcomes expert Jennifer Priest, owner of Smart Creative Social and Smart Fun DIY.
28:23
February 18, 2021
Maximize Your Productivity by "Rejecting the Hustle"
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry's biggest B2B challenges online and offline.
34:46
January 21, 2021
Taking Advantage of Renewed Growth in 2021
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry's biggest B2B challenges online and offline.
37:24
January 14, 2021
Navigating Price Increases in Retail and Big-Box Stores
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry's biggest B2B challenges online and offline.
16:60
December 24, 2020
Bringing Thankfulness to Your Relationships
Today I'm joined by my husband Derek, and I'm so excited to have him on the show! By day he hosts a 3 hour sports talk radio show called The Ruscin & Zach Show, all about Arkansas sports. By night, he helps me wrangle our 2 kids and Timmy, our long haired dachshund. He supports me as I run a multi-million dollar business, my team and clients, and has made more Walmart sample drop offs for me than I'm betting any man in Northwest Arkansas. We're talking all about manifesting. Spouses, houses, cars, and vacat ions. We also spill how we've intentionally created the life of our dreams, and how you can too!
44:27
November 27, 2020
Reshaping Black Friday
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry's biggest B2B challenges online and offline.
08:49
November 26, 2020
Three Ways to Increase Revenue
2020 has been a chaotic year, to say the least. For Jennifer Ruscin, host of Bricks & Clicks, navigating this year has cemented a practice in taking care of herself, something that has proven imperative to maintaining a healthy grasp of herself, her company, and her family. The effects of self-care are far-reaching, rippling throughout her life, and planting seeds of success in every corner. In this episode, Ruscin dives straight into actionable tips for how to take care of yourself, make more money, and grow your business. “Money flows where the attention goes,” is an age-old adage but one that resonates in today’s attention lead economy. Ruscin advocates directing that attention to less, not more. Let go of what no longer serves your attention, be less available, and focus your energies on being and doing just a few key things. Self-care looks different for everyone, but Ruscin’s 5 questions needle listeners to find their own “Why.” Get rid of the brain clutter and clear out space to welcome in new information gleaned from this episode of “Bricks and Clicks.”
25:55
November 12, 2020
5 Ways to Market your Business
This week on Bricks and Clicks, host Jennifer Kaylo Ruscin walks through her tips on how to maximize your brand presence.
24:26
October 29, 2020
5 Ways to Get Ready for Prime Day
Today marks the shift into the last quarter of the year. 2020 has had its share of challenges but in the homestretch of the year there are numerous opportunities to be had in the world of retail. Jennifer Ruscin, host of Bricks and Clicks, walks listeners through her tips for how your brand should prepare for the upcoming Prime Day.
14:15
October 1, 2020
Three Ways to Increase Revenue (Audio)
2020 has been a chaotic year, to say the least. For Jennifer Ruscin, host of Bricks & Clicks, navigating this year has cemented a practice in taking care of herself, something that has proven imperative to maintaining a healthy grasp of herself, her company, and her family. The effects of self-care are far-reaching, rippling throughout her life, and planting seeds of success in every corner. In this episode, Ruscin dives straight into actionable tips for how to take care of yourself, make more money, and grow your business. “Money flows where the attention goes,” is an age-old adage but one that resonates in today’s attention lead economy. Ruscin advocates directing that attention to less, not more. Let go of what no longer serves your attention, be less available, and focus your energies on being and doing just a few key things. Self-care looks different for everyone, but Ruscin’s 5 questions needle listeners to find their own “Why.” Get rid of the brain clutter and clear out space to welcome in new information gleaned from this episode of “Bricks and Clicks.”
25:55
September 17, 2020
How Authenticity Sells Your Brand
If you’ve ever made a purchase because of a social media post, then you know first hand how good photography can help increase sales and find ideal shoppers. Lifestyle photography in particular is attracting shoppers, partly due to the rise of social media influencers who deliver organic content, and ads, through lifestyle photography that their audience actually wants to see. Apex Drop founder and CEO, Zak Stahlsmith explained this shift in preferring ads from influencers over ads from companies. “Influencers are a trusted space where people are listening and they trust their opinions. And brands are having such a hard time breaking into that trust, that they are now asking influencers to help them,” Stahlsmith said. He noted there's been a massive shift in the marketing space towards these real and authentic people talking about products and services in a way that's more easily receptive to customers. In other words, their ads don’t feel like ads. Brands who are looking to take advantage of the benefits of lifestyle photography, as influencers do, can pick up a few tips. Stahlsmith recommends the following best practices for nailing the shot in an authentic way. 1. Use your first, ideally candid, shot. “If you want something that's engaging, try not to polish it at all try and make it that first shot,” Stahlsmith said. 2. Skip the filters, including ones that whiten teeth or enhance beauty features like freckles. If you are going to use filters, he suggests not using the standard plug in filters. 3. Photos taken in motion translate to a more real feeling for audiences and help the shot avoid looking staged.
33:34
September 15, 2020
How to Get Your Products into Walmart
Selling into the world's largest retailer is no easy task. However, Bricks and Click host Jennifer Kaylo Ruscin has a few tips and tricks up her sleeve to help you get there. On this episode of Bricks and Clicks, Ruscin shares insights gleaned from her 15 years of retail experience and breadth of knowledge to ensure you get placement in the most desirous retailer in the world. The easiest way to get into Walmart actually comes up in October. Walmart's Open Call, also called the Walmart Made in the USA Summit, could be your ticket to getting your foot in the door. Though applications for this year’s event have closed, it’s never too early to start thinking about your plan of attack for next year. In this episode, Ruscin explores: - Walmart's customer demographics and how they impact retailers’ ability to get on shelves - How to ensure your product is right for Walmart - What your buyer wants you to know before pitching - How to prepare for the big meeting - How to follow up and ensure you get a "yes"
25:08
September 15, 2020
Retail Pivots Amidst Pandemic and Buyers Work From Home
No industry has been harder hit by the coronavirus pandemic than retail. So how has retail adapted, and does working-from-home fit into retail work? "Bricks and Clicks" host Jennifer Kaylo Ruscin explores how retail buyers are pivoting to online work and what that looks like for both the buyer and the product seller. She welcomes guest Alli Ball, a former buyer for Bi-Rite and founder of Retail Ready, an online course helping food companies grow their sales both in-store and online.Ball is confident that buyers are actually benefiting from working from home in a focused, uninterrupted space. Sellers too have also had a leg up by receiving buyer's undivided attention. In Ball’s program, she encourages students to practice pitches at length before pitching to their dream company.“There’s something exciting about leveling the playing field here and giving all categories a chance to connect with buyers.” Said Ball. Sellers have shifted to sending their product directly to buyers’ homes. Buyers can relish in the unboxing process, and sellers can curate this as an enjoyable experience that elevates their productSmall businesses gain insight and benefit from the Retail Ready program, learning marketing and branding initiatives that appeal to the appreciation of unboxing something special.
29:06
August 7, 2020
6 Ways to Win on eComm with Betsy McGinn
Today I'm interviewing Betsy McGinn of McGinn eComm, former ecommerce director for Seventh Generation, and other various capacities at some of the world's largest food CPG's like Hain Celestial Group and Tazo Tea.With over a decade of eComm CPG experience, Betsy authored The Amazon Roadmap book (available on Amazon!), and serves as a brand strategist for companies wanting a solid plan to dominate ecommerce.Betsy and I cover 6 ways to win at eComm in this energetic podcast!References:Betsy's LinkedIn Article that spurred this podcast recording > https://www.linkedin.com/pulse/thriving-new-normal-betsy-mcginn/?trackingId=GwkjLZGzQi%2B%2Fo0wfEvrT3Q%3D%3DBetsy's "The Amazon Roadmap" book > https://www.amazon.com/Amazon-Roadmap-Innovative-Brands-Reinventing-ebook/dp/B07PHLTK8ZBetsy's website > www.mcginnecomm.comMy free webinar on how to sell on Amazon > http://theagame.online/
28:25
July 24, 2020
Lowering Your Advertising Cost: Bricks and Clicks
Lowering your Amazon ACoS means more money (and profit) in your pocket.Today I'm covering the 3 ways to lower your ACoS on Amazon through:1. Keywords2. Manual Ads3. OptimizationReferences:Jen's Free Retail Success Group on Facebook > https://www.facebook.com/groups/retailsuccessmastermind/MerchantWords > This affiliate link gives you MerchantWords for $99/yr. Regular cost is $30/mo! **Used for shopper search data on Amazon www.merchantwords.com/jruscinJungle Scout gives you sales by item/keyword on Amazon > https://www.junglescout.com/products/extension/ $40/moTeikametrics gives you auto ad visibility, plus all kinds of other snazzy tools to increase sales and profit > https://go.teikametrics.com/entry?tap_a=39476-e7c75f... and it starts at $59/mo.
19:22
July 9, 2020
Defining Legal Liability in the New Normal: Bricks and Clicks
So many industries are turning to virtual collaboration in the wake of the COVID-19 pandemic. From telemedicine to critical board meetings and more, the world's businesses are finding ways to succeed even when separated by distance.And the legal industry is no different.On this episode of Bricks and Clicks with Jennifer Kaylo Ruscin, attorney Andrea Sager outlined how the legal industry is finding its own brand of agile success in a virtual world.Sager is the go-to attorney for online businesses. A mom, business owner, and lawyer extraordinaire, she's found an innovative way to do legal work virtually.However, for all the promise of remote work, several key considerations remain.Tune in to find out what legal programs you might be missing, how you might be opening yourself up to liability issues, and what's actually necessary to protect the business you've built as the world adjusts to what's likely to be a largely permanent new normal.References:Jen's Free Retail Success Group on Facebook > https://www.facebook.com/groups/retailsuccessmastermind/MerchantWords > This affiliate link gives you MerchantWords for $99/yr. Regular cost is $30/mo! **Used for shopper search data on Amazon www.merchantwords.com/jruscinJungle Scout gives you sales by item/keyword on Amazon > https://www.junglescout.com/products/extension/ $40/mo The Contract Vault https://thecontractvault.com/ref/Jennifer+Ruscin/ 
30:18
June 25, 2020
Gratitude, Empathy & Mindfulness in Retail
With so much going on in the world these days, it’s important to stay positive and grounded.On today’s Bricks and Clicks podcast, Mike Allsup teaches us a method called GEM, which stands for Gratitude, Empathy and Mindfulness and emphasizes slowing down, being grateful for what we have and creating space to allow us to see the sweetness in life.Here is the GEM Practice:1. Gratitude: Make a reverse bucket list of what you’ve achieved that you’re really proud of.SpiritualCareerFamilyHealthExperiencesStick it on your wall as a daily reminder of the goodness you’ve already created in your life.ACTION: Ask yourself to come up with three things you’re grateful for today.Practice this exercise every day!2. Empathy: Be kind and compassionate to others.ComplimentGiftDo a task around the houseLet someone in front of you in trafficACTION: Ask yourself to come up with three ways you were empathetic today.Practice this exercise every day!3. Mindfulness: Keep your headspace happy!App recommendations: Calm App > Sleep Stories > Stephen Fry’s “Blue Gold” on the lavender fields of France.Other Suggestions for staying centered:1. Pomodoro Technique – Download the Focus Keeper App >25 minutes of work, 5 minutes of rest*Repeat throughout your workday for best focused results!Here’s a quick video on how the Pomodoro Technique works.2. Delete Social Media Apps on your Phone to avoid constant distraction.3. Turn notifications off on your phone (find notifications in the setting on your phone).4. Excercise – Shoot for 10,000 steps on the Health app on your phone!
26:01
June 18, 2020
How to Create a Referral Program that Fuels Sales Growth
What if you could build out a referral partner network that brought your PERFECT customer or client to you? No more wining and dining and woo’ing and pleading to get customers to pay for your services or items. No more efforting. Yes, I just made that word up. Today I’d like to talk about how struggling in the early days of my business, then pivoting to create a big referral network, has helped ensure I have a constant stream of potential clients knocking at my door. I’ll also share how to attract your ideal referral partner and client through showing up AS who you want to attract! Resources: 1. Jennifer’s Referral Program 20% of my net payout For the length of the client relationship *I send out fun thank-you gifts too every once in a while too 2. My personal branding experience
20:12
May 28, 2020
From Instagram to TikTok, How Retailers Should Use Social Media
Welcome back to another Bricks and Clicks podcast! Today, I’m interviewing Erin Phillips of Pinckney Palm, a social media agency out of North Carolina.When I have questions about social media marketing, advertising and content creation, she’s my go-to-gal.Today, we’re talking about Instagram’s dominating viewing presence, Facebook relevance and what the heck TikTok is.I learned so many new things just during our recording, like how I can take my content calendar, use one new piece of content I create, and slice it into IGTV and IG / FB Stories, add a carousel of pictures to my feed, then hop on over to LinkedIn and show the behind-the-scenes for other business owners on how I did it!Resources:TikTok Mini Course $15 https://www.pinckneypalm.com/shop/tiktokcourseWeekly Social Media Planning Notepad $20 https://www.pinckneypalm.com/shop/weekly-social-media-planning-notepadSocial Media Help https://www.pinckneypalm.com/servicesEmail Erin: erin@pinckneypalm.comPinckney Palm Instagram: https://www.instagram.com/pinckneypalm/Subscribe to our newsletter: http://eepurl.com/dnRo0HPinckney Palm website: https://www.pinckneypalm.com/Here is the link on how to request access to Instagram Shopping: https://www.facebook.com/business/instagram/shopping/guide
36:30
May 14, 2020
How to Reach Your Customers During Lockdown
Today on Bricks & Clicks, we’re going to talk about the positives and negatives of the Coronavirus on retail.In episode 1, I talked about 6 Ways to Protect Your Product-Based Business During the Coronavirus OutbreakOne of the things I suggested was to create delivery options because traditional transportation might not be available. It’s been both interesting and sad to see many of the restaurant I loved to visit shut their doors, paralyzed by the idea of remaining open and the necessary move onto the internet, delivery apps, and a totally different way of operating.I wonder how many of you listening have given up.The fact that you’re here at all tells me you haven’t and that you’re still fighting, still selling, and doing everything possible to get your business through this recession.So what’s changed in the last 8 weeks? 1. We’re watching low priced retailers win2. Online learning is high3. It’s never been easier to make money4. Mastering online has never been more important5. Grace matters more than ever before6. Disruptions in the food chain So what now?With the future still so uncertain, some states beginning to open back up again, and other remaining on lockdown, our next steps seem shaky.It’s important that we be kind, honoring each individual’s response to staying home longer, or jumping back into things.It’s important that we meet the shopper where they are.It’s important that we stay in business. Your shoppers need you. Your staff needs you. Your family needs you.Profitability is more important than ever before.Do more with less.Grow slower, safer, and smarter.Diversify your risk by adding online selling options and home delivery to your buying options.And hang in there!See you on the next Bricks and Clicks show, where I’ll be interviewing Erin Philips from Pinckney Palm about what’s working these days to actually get our messaging to our ideal shopper. We’ll touch on Instagram, Facebook, LinkedIn, and lives on all 3 channels and TicTok.
12:21
April 30, 2020
Using Stories to Sell Your Brand
Want to attract your ideal customers and clients to your brand? First you must STOP asking people to buy your product.Sound counterintuitive? It’s actually not. Storytelling is as old as the first humans on this planet, and it’s our preferred method of digesting information. Storytelling bonds us to the storyteller, and makes us long for more content.Join me and my first Bricks and Clicks guest, Amy Aitman, as we discuss the importance of storytelling for your company.Amy is a leader in digital content, growth and management. As cofounder at Change Creator, she oversees the digital assets and revenue-driving growth plans for the over 400K people we reach every month.As COO for Center Keel Media, she built and distributed editorial teams to more than 90 people and grew the portfolio of sites from 4 to 35 + and growing.Part scrappy entrepreneur, part storyteller, Amy continues to help brands tell their stories to scale their honest, authentic marketing efforts.
55:38
April 16, 2020
The Current Landscape of Retail & What to Do About It
Shoppers are homebound in what is currently a voluntary isolation. Within the past week toilet paper, paper towels, pain relievers, masks and more are completely out of stock. Online is sold out too. We are weeks out, best case scenario, at being able to replenish our pantries.I know that every morning I personally wake up believing that this must just be bad dream. But it’s not. The entire nation is dumfounded that this is our new reality. Some are saddened. Some are scared. Others angry, worried, lost, or anxious.On this episode of Bricks & Clicks, I want to talk about why NOT to put all of your eggs in one basket, and 5 ways to protect your brand through creating a multi- platform selling strategy.References in Podcast:http://theagame.online/
19:47
April 2, 2020
6 Ways to Protect Your Product-Based Business During the Coronavirus Outbreak
From creating a subscription business model to utilizing Amazon for immediate distribution, Jennifer Kaylo Ruscin gives her tips on how to stay afloat as a retailer during a pandemic.
12:45
March 19, 2020