The Talking Giraffe

📱 How important is design when doing packaging design, and how does it relate to connected packaging? 📦 📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns. Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time! 📢 This webinar is about connected packaging in the world of packaging design, 🗣 We are discussing the topic with amazing professionals from Bigeye Agency, Patch & Pieces, AD Studio and Modulex Group! They are sharing their opinions, using their extensive knowledge, about this current topic! 🎙 About our Host: 👱‍♀️ Jenny Stanley ➡ Founder & MD of Appetite Creative 🎙 About our Panel: Adrian Tennant ➡ CFO at Bigeye Agency; Jennifer Falowo ➡ Creative Director at Patch & Pieces; Luca Beltrami ➡ Senior Art Director at AD Studio; Erik Sorensen ➡ SSustainability and Global Partnership Manager at Modulez Group 🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/ We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.

Andrew Manly, Communications Director/Packaging Consultant at AIPIA;
Craig Stobie, Global Strategic Sectors at Domino Printing;
Ali Azhar, Associate Product Manager at Tetra Pak;
Güneri Tugcu, Senior Partner Manager, Transparency at Amazon;

and Jenny Stanley, Founder and MD of Appetite Creative.

Delving deeper into the significance of connected packaging in 2024 and beyond. What are the implications for brands and consumers? What opportunities and challenges lie ahead? These questions and more fueled a dynamic exchange of ideas, providing listeners with valuable insights and actionable takeaways.

The Rise of Sustainability in Packaging

- The growing importance of sustainability in packaging due to environmental concerns and consumer preferences.

- Connected Packaging, its role in sustainability, and how brands can utilize it to communicate their sustainability initiatives.

Sustainable Packaging Essentials

- An overview of sustainable packaging and its significance in reducing environmental impact and resource conservation.

- The increasing awareness among consumers regarding the importance of sustainable products and its impact on purchasing decisions.

- Government regulations affecting sustainable packaging.

Connected Packaging: Enhancing Sustainability

- Connected Packaging and its role in making packaging more sustainable and interactive.

- Benefits of Connected Packaging, including real-time consumer engagement, data collection, and brand loyalty.

- How Connected Packaging efficiently collects data, aiding brands in understanding consumer preferences and behaviors.

- Strategies for engaging customers through Connected Packaging, such as interactive quizzes and games.

Real-world Success Stories

- Examples of brands that have successfully implemented Connected Packaging solutions, emphasizing their sustainability impact.

Industry Trends

- Prevailing industry trends, including sustainability, personalization, and smart packaging.

SPEAKERS

Host - Jenny Stanley, Founder and MD of Appetite Creative

David Landsberg - Founder and CEO of LitterLotto

Cyril Drouet - Co-Founder of Choose Planet A

Appetite Creative's webinar explores the latest developments in Connected Packaging. Tune in for the discussion on how using unique QR codes and serialization in Connected Packaging is changing industries and creating opportunities for brand engagement and collaboration. The experts Craig Stobie - Global Sector Management and Development, Domino Printing and De Wet Snyders - ex Global Head of Marketing, Foster Clark also discuss how these technologies work together and explain how they can benefit businesses and drive growth.

Sukhdev is a Packaging Professional with an experience of 18 years at Unilever, GlaxoSmithKline & General Mills. He is currently the Packaging leader at Colgate Palmolive managing Toothbrush Category. His areas of expertise include Packaging Strategy, Design Thinking and Sustainability. He has numerous accolades to his name including The CEO Award, Worldstar Packaging and Patents. He is a regular speaker at packaging, printing forums and often writes a column in technical magazines. He loves cooking, walking, listening to Sufi music, and enjoys Basil tea with a book in hand.

Claire is Co-founder and CEO of UK-based startup, Reath, a specialist software platform for scaling reusable packaging systems. Claire co-authored the Open Data Standard, http://reuse.id/, the first Open Data Standard for reusable packaging. Reath powers reuse systems for clients such as Marks & Spencers, Unilever and Google, and many pioneering SMEs.

Karan has over 18 years of experience building and investing in technology startups globally. Starting his career as a software engineer, he switched to finance, taking on various roles in private equity and investment banking in India and the UK. Post that, he built and scaled deep tech start-ups in Africa and UK and co-founded, a niche technology consulting firm leading digital transformation for a range of startups to Fortune 500. Karan believes that writing good software teaches you a lot about how to lead a good life, and he is passionate about software craftsmanship. Karan read his Master's in Business Administration from the University of Oxford.

Virginia has more than ten years of experience working in the food-packaging technology sector, solving consumer and business needs. She is leading packaging innovation and circular economy projects. She is also responsible for the definition of packaging opportunities, which are fit for purpose and designed with sustainability in mind, as well as bringing ideas to life and ensuring that the technology can be applied in an impactful way.

Gregor is a skilled professional specializing in negotiating, account management, and data insight. With expertise in buying, forecasting, and pricing, he excels in driving sales through effective promotional and pack strategies. With strong leadership and coaching abilities, Gregor develops teams and implements successful commercial strategies. He is experienced in retail marketing, project management, and logistics, optimizing supply chain operations.

Güneri Tugcu - Senior Partner Manager, Transparency at Amazon, Paul Jenkins - Founder and Managing Director at ThePackHub Innovation Zone, Lucas Gouvea Silva - Digital Transformation Sales Solutions Specialist at SIG Combibloc and Pippa Guerra - ex Global Marketing Senior Manager - Evian at Danone discuss Benefits, Reasons, and Future Potential of Connected Packaging.

Sriman Banerjee - Head of Packaging Development at Takeda Pharmaceuticals and Ryan Kiley - Director of Market Development at ePac Flexible Packaging, discuss Connected Solutions in Pharmaceutical Industry.

Ali is an experienced marketing professional that can handle product and service marketing with remarkable wisdom that stems from running on ground campaigns for diverse businesses. Since 2021 he has been driving Tetra Pak Connected Packaging Solutions, which is enabling marketing teams boost engagement and sales for the carton food and beverage industry.

Phil Archer joined GS1 - the standards body behind the barcode - in July 2017 to bring an in-depth knowledge of the Web to the world of supply chains for retail, healthcare and more. His role at GS1 is an application of work done previously at W3C, making product data more accessible and maximising its potential for brand owners, manufacturers, retailers and consumers. As well as work at GS1 and W3C, his career has encompassed online safety, broadcasting, teaching, linked data publishing, copy writing, and, perhaps incongruously, countryside conservation.

A results-driven and enthusiastic sales professional with over 9 years of experience as a sales manager in the paper industry. In-depth knowledge of paper and what the current market needs are, allow her to exceed customer expectations. In her current role, she’s passionate about VelaTM bags, a sustainable alternative to single-use plastic bags developed by Seaman Paper. Together with other sustainable packaging solutions, Sonia is helping fashion brands to reduce plastic in packaging to reach their sustainability goals. She enjoys supporting any initiatives to protect the environment and our planet.

Dr. Peter Nitschke is the Global Director for Community Partnerships at Plastic Bank, where he works with communities to transform plastic waste into value. His work includes leading the Community Partnership Program, which engages schools and faith communities in Brazil, the Philippines, Indonesia, and Haiti to reduce ocean plastic through recycling and behavioral change. Before joining Plastic Bank, Peter spent 20 years in the Philippines working in leadership positions for various NGOs and academic institutions. He later founded Plastic Bank's thriving branch in the country before returning to his native Germany in 2018. Peter has extensive experience in urban transformation, gained from living for eight years in an urban poor community in Manila. He immersed himself in the community's culture and language, mobilizing their capacity for transformation and upliftment.

The first session at the 3rd Global Connected Packaging Summit was held by Jenny Stanley, Founder and MD of Appetite Creative and reflects industry trends, statistics of a Connected Packaging Survey 2023, Appetite Creative's case studies and more!

How can brands use Connected Packaging & Sustainability practices to save the planet?
In addition to our previous webinar "Connected Packaging & Sustainability goals for 2023", we hosted this special webinar for our amazing duo from Tridimage, Hernán Braberman, Partner | Executive Creative Director & Guillermo Dufranc, Sustainable Packaging Expert | Project Manager, so they could showcase their full presentation on the subject! Our host is of course our one and only Jenny Stanley, Founder & Managing Director of Appetite Creative!

Sustainability practices have become essential to almost all consumer consumption brands in the last five years. Customers give more importance daily to how their favorite companies are working to help reduced climate change and lower their carbon footprint. An eco-friendly strategy has become essential to retain loyal customers, attract new ones and protect the brands' integrity.

Learn how the top multinational brands are preparing for another green year and discover how they are using connected packaging to reach their sustainability goals while boosting sales like never before.

Do you want your own Connected Experiences for your Packaging?
Reach out to us at marketing@appetitecreative.com

P2E games, or play-to-earn games, are changing the gaming and cryptocurrency world. A new way of gaming that allows players to exchange progress, avatars, cards, tokens, and more for money.

Join the evolution of gaming and learn about P2E games from the best developers and studios in the world! Discover how to create them from scratch, program them, get them embedded in the blockchain, sell them the right way and get players spending and making money!

Do you want to develop your own P2E game? Reach out to us at marketing@appetitecreative.com

Discover all the capabilities and opportunities seasonal packaging brings yearly to big and small brands worldwide. Take advantage of recurring holidays to take your marketing strategies to their next level, increase your brand awareness, deeply engage with your consumers personally, and increase your sales like never before. We will learn how to mix seasonal packaging with connected packaging experiences to transform dull and standard marketing into a campaign that changes how your customers view and feel about your brand. Gather GDPR-Compliant data to perfect and improve next year's strategies.

Join us as we learn from seasonal packaging experts how to harness the power of seasonal connected packaging.

Listen to Pippa Guerra - Former Marketing Transformation Lead at Danone - on Digital Transformation with Sustainability at its Core.

Watch all the sessions of the first Connected Packaging Summit on Appetite Creative's Official YouTube Channel.

Listen to Benjamin Medina - B2B Marketing Manager at Uber for Business - on Sustainable platforms with connected experiences

Watch all the sessions of the first Connected Packaging Summit on Appetite Creative's Official YouTube Channel.

Listen to Jenny Stanley - Founder and Managing Director of Appetite Creative  - on How to use Connected Packaging for Sustainability

Watch all the sessions of the first Connected Packaging Summit on Appetite Creative's Official YouTube Channel.

Listen to Pete Durant - Brand and CSR Consultant & Public Speaker - on How to communicate your sustainable/CSR Messaging in an interactive way?

Watch all the sessions of the first Connected Packaging Summit on Appetite Creative's Official YouTube Channel.

Listen to Susy McKinley - Marketing Manager at Tetra Pak Mid Europe - on Connected Packaging: Fad or Future

Watch all the sessions of the first Connected Packaging Summit on Appetite Creative's Official YouTube Channel.

Listen to Rachel Sheldon - International Business Development Manager at Greiner Packaging - on A new way to look at Packaging

Watch all the sessions of the first Connected Packaging Summit on Appetite Creative's Official YouTube Channel.

Listen to Ramy Tarek Eissa - Brand Manager at Nestlé - on What is Innovation and how do we keep ahead of the curve?

Watch all the sessions of the first Connected Packaging Summit on Appetite Creative's Official YouTube Channel.

Listen to Alessio Schiavone - Digital Solutions Manager Europe & Central Asia at Tetra Pak - on The future of Connected Packaging.

Watch all the sessions of the first Connected Packaging Summit on Appetite Creative's Official YouTube Channel.

Listen to Wiebke Apitzsch - Managing Director at TTE Strategy - on The Strategy behind- How to get started.

Watch all the sessions of the first Connected Packaging Summit on Appetite Creative's Official YouTube Channel.

In this webinar, Jenny Stanley - Founder and Managing director of Appetite Creative - hosted the following industry experts in connected experiences to discuss how these solutions have evolved throughout the last years and how it has changed the digital business panorama:

• Renata Monteiro Costa - Marketing Manager Iberia at Tetra Pak
• Islam ElDessouky - Global Creative Strategy Director Hydration, Sports, Tea, & Coffee at The Coca-Cola Company
• Mahdi AlHusseini - Head of Marketing at Saudia Dairy & Foodstuff Company (SADAFCO)
• Pippa Guerra - Former Marketing Transformation Lead at Danone
• Jon Jeffryes - CDD/Trainer at Tesco

Listen now, or watch the whole session on YouTube!

We can't discuss digital marketing these days without mentioning Media. Check out our webinar on the Power of Earned, Paid and Owned Media, where we discussed on their pros and cons and different applications, counting with the presence of five industry experts. 

Featuring Michael Nevins, Chief Marketing Officer at Smart AdServer; Victoria Usher; Chief Executive Officer and Founder of Gingermay; Caroline Lucas-Conwell, Global Demand Generation Lead at Checkout.com; Jeremy King, CEO of the Festival of Media and Co-Founder of GameFace and Vanessa Goff-Yu, Marketing & Comms Director at TAG

In this webinar, we have finally revealed what we found after running Global B2B Marketing survey, and shared the most relevant insights about a variety of industries' B2B marketing plans for 2021.

To debate the report and discuss the findings, Jenny Stanley - Founder and MD of Appetite Creative - hosted Paul Evans - CEO at Adgile Media -, Lou Nylander - Global Marketing Director at Unruly-, Graham Alexander - Global Director at Teads -, and  Fiona Wylie - Founder of The Brand Champions - in what was an exclusive opportunity for brands to learn about what their competitors are planning when it comes to Marketing & Advertising in 2021.

Consulte nuestro primer seminario web en Español sobre cómo las marcas pueden crear conciencia sobre su compromiso con la sostenibilidad o la responsabilidad corporativa. Con la participación de Bárbara Manrique de Lara, Directora de Comunicación y Conenidos de Madrid PLATFORM, Guillermo Quintana, Director Expansión Franquicia Latinoamerica, Jesús Tortosa del Valle, Director General de la Cámara de Comercio de Cantabria, Juan Pablo Otero, experto en sostenibilidad y Maravillas Rodriguez Zarco, Manager de RSC y Sostenibilidad en Desigual. Jenny Stanley, fundadora y MD de Appetite Creative es la presentadora de otro episodio de la serie de seminarios web The Talking Giraffe.

¡Disfrútala!

Listen to another webinar promoted by Appetite Creative! In another episode of the Talking Giraffe Webinar Series, Jenny Stanley, Founder and MD of Appetite Creative hosts Katie Atkinson,  Founder at The Runway Media, Victoria Usher,  CEO & Founder at Gingermay, Lei Sorvisto, Chief Marketing Officer, Global at Hybrid Theory, Steven Grinberg, Senior Director of Marketing at Squirro and Qiyin Chuah, Founder & Director at QC Immigration.

Listen to the advice our panelists shared, as they discussed how businesses can use communications, social media and thought leadership to optimise their brands’ reputation.

Check out our Webinar on How brands can raise awareness around their commitment to sustainability or corporate responsibility.
Featuring Filip Lundberg, Head of Sustainability at Djurgårdens IF (Swedish Football and Ice Hockey Team), Maria Garcia-Moreno, Senior consultant - ESG, Sustainability and Climate Change at PwC, Amy Williams, Founder & CEO at Good Loop, Jamie Gray, Sales & Operations Director at Buddy Burst. Jenny Stanley, Founder and MD at Appetite Creative is the host of another episode of the Talking Giraffe Webinar Series.

Enjoy it!

Check out our Webinar on the impact that Covid-19 has had on the Healthcare Industry, featuring Dani Jimenez Herranz, Global Digital Lead at Bayer, Guillermo Macarron, Solutions Business Manager at Johnson & Johnson and John Campbell, Sales Manager (Spark - Remote Engagement) at Allergan. Jenny Stanley, Founder and MD at Appetite Creative is, as usual, our super Host for another amazing session. Enjoy it!

Face-to-face interviews used to be an indispensable process of recruitment, but with the digital storm COVID-19 has brought about, virtual interviews are only one of the many changes that have happened to the recruitment industry in the times where people's mobility has been restricted.

In this webinar, we will have recruitment experts from PepsiCo, Capgemini, Volvo & SGS discussing the digital transformation that has happened to the recruitment industry in the past few months, and how to source the best and the most diverse talent in the new normal.

You will hear the answers and more from our line up of brilliant guests including:

• Imene Zidi, Talent Acquisition Director at PepsiCo

• Maria Aimilia Katsanou, Talent Acquisition Campus Projects - Europe at PepsiCo

• Stefan Begall, Global Head of Recruitment at Volvo Cars

• Dan Doherty, Attraction & Recruitment Manager at Capgemini

• Rob Romans, Global Talent Acquisition Professional at SGS

• Jenny Stanley, Founder and MD at Appetite Creative

Get insights into:

• How has COVID-19 changed the overall recruiting strategy

• The challenges and solutions in virtual recruitment fairs

• What are the benefits of keeping the recruitment process digital

• The innovative aspects of PepsiCo's Dare To Do More Challenge

• Considerable differences across geographic regions regarding recruitment

• How in housing has helped Volvo in the COVID crisis

• How to ensure you have a diverse pool of candidates

• How does digital affect the ability to attract diverse sets of applicants

• What is next in new technology for recruitment programs

Face-to-face interviews used to be an indispensable process of recruitment, but with the digital storm COVID-19 has brought about, virtual interviews are only one of the many changes that have happened to the recruitment industry in the times where people's mobility has been restricted.

In this webinar, we will have recruitment experts from PepsiCo, Capgemini, Volvo & SGS discussing the digital transformation that has happened to the recruitment industry in the past few months, and how to source the best and the most diverse talent in the new normal.

You will hear the answers and more from our line up of brilliant guests including:

• Imene Zidi, Talent Acquisition Director at PepsiCo

• Maria Aimilia Katsanou, Talent Acquisition Campus Projects - Europe at PepsiCo

• Stefan Begall, Global Head of Recruitment at Volvo Cars

• Dan Doherty, Attraction & Recruitment Manager at Capgemini

• Rob Romans, Global Talent Acquisition Professional at SGS

• Jenny Stanley, Founder and MD at Appetite Creative

Get insights into:

• How has COVID-19 changed the overall recruiting strategy

• The challenges and solutions in virtual recruitment fairs

• What are the benefits of keeping the recruitment process digital

• The innovative aspects of PepsiCo's Dare To Do More Challenge

• Considerable differences across geographic regions regarding recruitment

• How in housing has helped Volvo in the COVID crisis

• How to ensure you have a diverse pool of candidates

• How does digital affect the ability to attract diverse sets of applicants

• What is next in new technology for recruitment programs

The challenge in the pharmaceutical industry has always been to keep up with innovation and technology. With huge disruptive changes in society with COVID-19 and new technologies springing up all the time, it has become crying needs for pharmaceutical companies to figure out how to adapt to get ahead of the game and how to get the impact and education possibilities they need to get in front of the hard-to-reach audience.

In this webinar, you will find out more about how to connect with Health Care Professionals in this digital world for pharmaceutical companies with speakers from Novartis, Ferring Pharmaceuticals and EMJ

Get insights into:

• How audiences have changed in the last few years for the pharmaceutical industry
• How COVID-19 has impacted the way to communicate with audiences
• How to ensure the efficacy of communication on numerous channels
• How to communicate effectively with Health Care Professionals
• How to differentiate in the light of the current digital huge offer
• What is the role of Pharma in digital
• How to put customers at the center by using Agile & Design thinking
• How to ensure sales teams have the confidence to create successful engagements in the remote world