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Unconventional Marketing

Unconventional Marketing

By Jeremy Salem
Where entrepreneurship meets online marketing (... and everything in between). Lessons, ideas, experiments, and more.
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Being Unconventional in Your Business

Unconventional Marketing

Here's Some Tough Love For All Entrepreneurs
Sometimes I speak with entrepreneurs, and I realize their goals and what they are willing to put into their business DO NOT align. I explain in this "tough love" episode. 
May 13, 2021
A Sneaky Way to Product New Content
More content, less work. Here's how...
May 10, 2021
Do This to Get More Clicks
Want more clicks on your ads, emails, and blog posts? Here's the solution! 
May 06, 2021
The WORST Mistake You Can Make in Business
There's a LOT of mistakes you can make in business, but when it comes to strategy and your tactical approach, I think THIS is the worst.
May 03, 2021
Wealth is Created in One of These Three Markets
Saw an interesting tweet recently, and I share a great takeaway it had about creating wealth in your business!
April 29, 2021
How to Clear Your Mind & Become a Happier Entrepreneur
In my decade of running my own business, I've learned there are good times, bad times, stressful times, anxious times, and so on. It's just the rollercoaster of entrepreneurship. Due to that experience, I've also learned the best ways to deal with it, that have worked for me. I share a simple one in this episode. 
April 26, 2021
Don't Fall For This!
Ever watched a documentary or read a book about a successful person? Or maybe heard them give a speech about their path to success? If so, you're led to believe there was certain linear events that led them to the place they are today. This is flawed thinking and can get you into trouble if you don't realize it. 
April 22, 2021
This is Crazy! Facebook Knows You So Well...
Ever heard someone say "Facebook ads are dying"...? Lol, me too. In this podcast episode, I'll explain why FB ads are so effective, and how their platform may know you better than your own spouse. 
April 19, 2021
Why You SHOULDN'T Strive to Be the Best
Being the Lebron James, Tiger Woods, or Jeff Bezos of your industry is an admirable goal. But what if I told you being the best SHOULD NOT be your goal? What if there was a more probable path to success in life and business?
April 15, 2021
A Lesson I Learned From Sabri Suby
Just like GOOD information can take you in the right direction, BAD information can take you in the wrong direction. I explain this concept and how a recent video I watched made me think about it. 
April 12, 2021
Valuable Lessons You Didn't Realize Were Valuable
I can almost guarantee you there are things you're doing TODAY that are a direct reflection of valuable lessons you've had from the past. Here's the kicker... I bet at the time, you had no clue those lessons were valuable. In this episode, I give an example from my very first job out of college, and how there are skills I learned that are benefiting me TODAY. 
March 29, 2021
Do This and Watch Your Sales SKYROCKET
What if you could take your product or service, and just by changing the words you use to describe it, could make sales skyrocket? This is indeed possible, and in this episode, I show you how. 
March 25, 2021
How Big of a Business Do You Want to Grow?
Most everyone says they want to "scale" their business. But there's TWO factors you need to keep in mind, that could prevent you from scaling, or make you not want to scale. After listening to this episode, you may change your answer.
March 22, 2021
What Does Facebook REALLY Want From Advertisers?
Ever get frustrated with the constant FB ad changes, ad account disablements, and more? Well... if you take a moment to TRULY understand what Facebook wants from advertisers, you may be able to alleviate some of these problems. 
March 18, 2021
How to Benefit From "Aftereffects"
Any time something new or novel is created, there are aftereffects that others can benefit from. For example, if a new neighborhood is built, savvy entrepreneurs can build a nearby restaurant to take advantage of the new population. In this episode, I give more examples, and how you can use this concept to find products to sell in your business. 
March 15, 2021
See One, Do One, Teach One
In this episode, we dive into a phrase commonly used in the medical world. We discuss what it is, why it's used, and how it can apply to marketing and business. 
March 11, 2021
Use This Google Ads Strategy TODAY
In this episode, I share an effective Google Ads strategy you can use in your business, and also tell you the first two Google campaigns you should setup, and what Facebook has to do with them.
March 08, 2021
How to Create Your Ideal Default State
We all go through the motions sometimes, doing things without giving them much thought. Brushing your teeth, driving to the office, making the bed. Things you don't have to actively remind yourself to do, you just do them. So what if we took that concept, and began CREATING ideal default states in our life and business? I discuss in this episode :)
March 04, 2021
The Circle of Failure (... and How to Avoid It)
Have you ever set out to accomplish something and thought to yourself, "This probably won't work." If so... without realizing it, you've just set in motion the "circle of failure." In this episode, I explain what it is... and more importantly, how to avoid it.
March 01, 2021
The Only Time I Multi-Task
We've heard it before... multi-tasking is BAD for your business. But... I've identified one time where multi-tasking is GOOD, and helps me be more efficient and productive. I share what it is in this episode. 
February 25, 2021
Should You Start a Business or Buy a Business?
We get asked this question a lot, so today I wanted to break down the pros and cons of starting a business, versus buying an existing one. 
February 22, 2021
An Amazing Resource For Headlines
Want better headlines for your ads, emails, and landing pages? In this episode, you'll learn an amazing resource to find headlines you can use for inspiration. 
February 18, 2021
You Have to See it to Believe It
Many times in life and business, we don't think something is possible, simply because we've never seen it before. In this episode, I go into some examples of this, and why once you SEE something you previously thought wasn't possible, a whole new world of possibilities open up. 
February 15, 2021
A Different Way to Assess the Performance of Your Ads
Most people track the performance of their ads the same way. They look at individual campaigns, ad sets, and ads. But what if there was a different way, that was less overwhelming? It may not be appropriate at all times, but it's definitely an option you may want to consider. 
February 11, 2021
What Just Happened There?
Awhile back, I had a mindset shift that made me a much better marketer. It all started with a question I began asking myself in two specific situations. I share what the question is, and what the situations are in this episode. It'll make you a better marketer. 
February 08, 2021
Get Out of the Way, Get More Done
I was recently revisiting a book and wanted to share the main lesson with you. If you want to accomplish more, work less, and have the work done better than you could do it yourself, listen to this episode. 
February 04, 2021
Don't Run Another Ad Before Doing This
How can two people run ads to the exact same product, yet get completely different results? There could be many reasons, but in this episode, I shed light on one of the most common ones. Make sure to listen before setting up your next campaign.
February 01, 2021
How to Relieve Stress & Save Tons of Hours Per Week (My Secret!)
Ever feel like there's not enough time in the week? Ever feel stressed? I have a little "secret" that can help with both of those things. It's something I've been practicing for about 15 years now. Listen in for the details :).
January 28, 2021
The Peter Principle
I was recently reading an article and came across the Peter Principle. Ever heard of it? If not, you'll wanna listen to this episode!
January 25, 2021
Mark Cuban Says the Customer ISN'T Always Right
On a recent episode of Shark Tank, Mark Cuban said something very interesting. In this episode, I share how listening to customers can actually be BAD for your product or service. 
January 21, 2021
A Quote I've Been Thinking About
What if I told you the past was subjective? Meaning what happened in the past may be different TODAY than it was yesterday? I know this sounds wonky, but I recently read a quote that helped me recognize how I see certain events, and might do the same for you.
January 18, 2021
Create a Straight and Simple Path
As business owners and marketers, we sometimes feel we need to overdeliver to our prospects and customers. That's not always a bad thing, but sometimes it can create overwhelm and prevent progress. We discuss in this episode, and why straight and simple generally works best, even if it doesn't 'feel' like the best thing. 
January 14, 2021
What to Know About iOS 14 and Other Updates
A few weeks back, the iOS 14 update rolled out,  which can impact FB advertisers. In this episode, I give some thoughts on how people misunderstand social media platforms and data, and if you should worry about these updates and future ones.
January 11, 2021
I Never Would've Imagined This Ad Would Do Well
Sometimes the best ideas are so simple, we never imagine they'll work. In this episode, I share an ad strategy I never thought would perform well, but it's bringing us leads and consultations daily. 
January 07, 2021
How to Hit Your Goals in 2021
The first episode of a new year is here, and we're discussing what you need to do to hit your goals this year. Have a pen and a sheet of paper ready :).
January 04, 2021
Correlation = Peak Results
If you understand the concept of correlation, you can position different products and services in your business to maximize revenue from customers. This is a concept I learned from the world of Daily Fantasy Sports. I explain what it is, how it works in fantasy sports, and how it applies to business. 
December 31, 2020
Chunking Up & Chunking Down
Chunking up and down is one of the most proven and effective marketing methods a business can use. It's a way to position your product or service in a more enticing way to the end consumer. We discuss how it works in this episode, how to use it, and examples. 
December 28, 2020
It's Amazing How Success Normalizes
A special Christmas Eve edition of the podcast! Today we're talking about success and how quickly it normalizes. It's amazing how we have big goals, but when we hit those goals, it becomes our new "normal." It doesn't impress us anymore, until we hit a new milestone. The flip side of this is that failure can normalize too if you aren't careful. We discuss in this episode, and give some examples. 
December 24, 2020
Why I LOVE Content Marketing
Take a step back and ask yourself... how do you like being marketed to? In other words, when you make a buying decision, what led to it? What made you feel good about your decision? For me, I love when I discover awesome content! I'll read it and then naturally search more into the company/person/product it came from. Because of this (and because of my love of writing), I've made content marketing a big piece of my business. In fact, it's the primary way we get clients. I discuss in this episode and what you need to know. 
December 21, 2020
Peeling the Onion = More Specific Advertisements
With our clients, I always use the phrase, "peel the onion." It's a metaphor for how to approach advertising your product or service to a specific audience. When you peel the onion correctly, someone will see your ad and think, "WOW, this is just for me!" I go over this concept in this episode, and share how to apply it. 
December 17, 2020
Visit This Website AT LEAST Once a Week
There's one website every marketer and business owner should be visiting at least once per week. It's one of the most valuable websites for anyone advertising online. Do you know what it is? I share in this episode. 
December 14, 2020
How to CREATE Winning Products
Two people can try to sell the exact same product to the exact same audience, but get completely different results. Why is that? Well... most people try to FIND winning products, but what if I told you it's possible to CREATE one by learning how to advertise properly? We discuss how in this episode. 
December 10, 2020
What Value Does a Dropshipping Business Provide to Customers?
We got this question recently inside our coaching community, and I thought it was worth sharing the answer in a podcast episode. Here it is!
December 07, 2020
"Pain Point" Marketing
One of my favorite companies to follow is "Grow and Convert,"  a content marketing agency. They talk about a concept called "Pain Point SEO," and how it drives conversions for businesses, compared to regular types of content. We discuss in this episode, and how this type of marketing can drive big results for YOU. 
December 03, 2020
Convexity: A Unique Concept You Need to Explore
I've become fascinated with philosophy over the years, and I recently read a book that eloquently explained how to look at risk and uncertainty in our lives and businesses. I'll share how it applies to eCommerce and online business in general. 
November 30, 2020
An Experiment For You to Try
FACT: Most people complicate marketing. In this episode, I discuss this, a potential solution, and an experiment for you to try and report back on. 
November 27, 2020
Today's Problems Are Yesterday's Goals
As you grow your business, new challenges will ALWAYS present themselves. The ironic part? They're problems you created yourself! I explain in this episode, and give an example from a client I'm working with. 
November 23, 2020
You Should Stop Dropshipping
Did the episode title surprise you? If it did, you should listen to the actual episode for clarity on what that statement means. Dropshipping is an awesome way to start and run an online store, but there comes a time when you should consider moving past it. 
November 19, 2020
My New Favorite Shopify App
I've been playing around with a new Shopify app and INSTANTLY seen a big increase in revenue. I share what the app is in this episode, and why I love it. 
November 16, 2020
Sell Pickaxes During a Gold Rush
No... today's episode isn't about mining for gold. It's just an analogy for ways to spot HUGE opportunity in your business. I share examples, and I think this will really change how you look at opportunities in your business. 
November 12, 2020
2 Takeaways from the USA Presidential Election
At the time of this episode, the US election has wrapped up (or is wrapping up, depending on how you look at it). While there could be hundreds of takeaways, I share two in this episode, that I feel can be applied to business and entrepeneurship. 
November 09, 2020
1-Year Update Since Podcast Launch
In this episode, I share how we just hit our 1-year mark since launching this podcast, and some takeaways I think you'll find interesting. 
November 05, 2020
A Vegetarian Doesn't Eat Meat
A unique podcast title today, but it's not the LITERAL phrase that I'll be speaking about. It's the "hidden" meaning behind this quote that I'll be speaking about, and why it's so important to keeping commitments and achieving the things that are important to us in life and business.
November 02, 2020
2 Reasons You Need KPI's in Your Business
Are you tracking KPIs in your business? If not, you need to start TODAY. In this episode, we discuss two reasons why it's so important. 
October 29, 2020
A Lookalike Audience You've Probably Never Considered...
If you do any type of Facebook advertising, you understand the power of Lookalike Audiences. Recently I tested out a new type of Lookalike Audience, and so far it's working well! I bet it's an audience you've never considered creating before. I discuss what it is, in this episode. 
October 26, 2020
The Data Never Lies!
In business, it's easy to get caught up in day-to-day results, thus making gut-reaction decisions. Relying on intuition and "feeling" to make business decisions is okay sometimes, but many other times it's a recipe for disaster. In this episode, we dive into why data is so important, and why decisions should be made from it. I even give an example from my own business!
October 22, 2020
The Power of Specificity
Not all businesses are meant to niche down, and only focus on ONE avatar. In fact, I'd argue most are flexible enough to serve multiple avatars successfully. That said... there is power in speaking directly to ONE need, ONE market, ONE individual. In this episode, I give an example of how this recently happened to me, and how it instantly made an impact. 
October 19, 2020
Use These Retargeting Ads!
We have some fun in this episode, as I share some different retargeting angles/ads you can use in your business. If you're running ads, you need to retarget. And if you retarget, you need to do it right!
October 15, 2020
Getting New Customers v. Keeping Existing
As a business, should your focus be on getting new customers or keeping existing ones? The concept of brand loyalty is talked about a lot, but I recently read a book that completely flipped this concept on its head. What if brand loyalty was actually a "myth?" I explain in this episode, and what you should focus on as a business owner. 
October 12, 2020
Don't Assign YOUR Values to Other People
Ever heard someone say, "No one would pay for that." This is an example of one of the biggest mistakes I see businesses and marketers make. Basically taking the way YOU value something, and assigning that value to the rest of the world. In this episode, we dive into this topic, and how it can really hurt your business. 
October 08, 2020
A Unique "Refund: Strategy
Refunds are a part of business. BUT... what if there was a strategy to avoid refunds, increase customer happiness, AND increase revenue. Think it's not possible? I discuss the strategy in this episode. 
October 05, 2020
10 Years of Growth in 90 Days (WOW!)
It's obvious eCommerce is huge and growing... but some recent statistics are mind-blowing. I share what they are, and what you need to know if you have an online store (or are planning to start one). 
October 01, 2020
A True TOF, MOF, BOF (... it's More Than You Think)
You've probably heard the phrases "top of funnel, middle of funnel, and bottom of funnel" before. I think we all understand this at a conceptual level, but what most people are missing is attaching real data and meaning to each of these stages. In this episode, I discuss how deep you can really get with these funnel stage. 
September 28, 2020
The Last Thing You Should Outsource in Your Business
As your business grows, outsourcing is great. It frees up your time and allows you to focus on important work. In this episode, I discuss how I recently was looking to outsource our marketing, but quickly had my mind changed. I'll also tell you what the LAST thing you outsource in your business should be (the answer may surprise you). 
September 24, 2020
The BEST Thing I Did For My Productivity (... and Sanity)
In this episode, I dive into one of the most unproductive habits most people have. Can you guess what it is? What's crazy... is it actually affects you in a different way than you probably imagined. 
September 21, 2020
Can Removing Yourself From Your Company Increase Sales?
I was recently chatting with a friend. He runs multiple companies, and they do extremely well. What was fascinating, is he's managed to remove himself from the day-to-day operations of both companies. Even MORE fascinating is how much the companies have grown since he stopped working inside of them. Hmm... I discuss in this episode. 
September 17, 2020
Not Getting What You Want From FB Ads? This May Be the Problem...
If you're running Facebook ads and achieving your objective (getting leads, sales, etc)... but not at the price point you want, then this episode is for you. You may think you have an advertising problem, but it may be something completely different...
September 14, 2020
Pricing Your Products Like This = More Sales
Ever been shopping, seen a product discounted, and thought to yourself... "Wow, that's a great deal!" You may not even realize the psychology that's gone into the pricing of that product. In this episode, we discuss one of the most POWERFUL concepts when it comes to pricing products, and how you can use it to make more sales in your business. 
September 10, 2020
Use This to Find Products to Sell & Interests to Target
When most people go to sell a product, they look to see what's already selling well. When most people go to target an audience, they choose the interests that seem the most relevant. What if I told you there was a completely different way to find products to sell and audiences to target? We discuss in this episode. 
September 07, 2020
Try This Strategy When Scaling Your Facebook Ads
When scaling FB ad campaigns, generally you'll notice your cost per conversion goes up. This is because you're expanding your audience reach, and FB is going further and further from the most likely buyers. One thing you can try is running an ad that is shown only to people that have NOT interacted with your brand, page, or ads before. In this episode, we discuss how. 
September 03, 2020
What They Didn't Teach You in School About Leadership
There are some concepts in business that you won't fully grasp, until you experience them yourself. One is being a leader, and the good and bad that comes from this. In this episode, we discuss a quote by the late Steve Jobs, about how being a leader is NOT about making people happy, but being effective. 
August 31, 2020
A Weird Way Celebrities Can Help You Grow Your Business
Do a quick search on the web, and "famous" quotes from celebrities are everywhere. This is because what celebrities say is given more credibility than what the average person says. Hmmm... how can you use this to help grow your business? I discuss in this episode!
August 27, 2020
2 Ways to Use Storytelling to Increase Sales
Storytelling has long been considered an art form -- a way to connect with people. In this episode, I share two ways we use storytelling in our organization to increase sales. One is through FB ads and one is through phone conversations we have with potential prospects.
August 24, 2020
Chicken Wings, French Fries, and Creating Ideal Environments to Achieve Goals
If you've ever tried to rely on motivation and willpower to achieve something, you probably quickly realized it wasn't enough. These emotions come and go, and aren't always there when we need them. In this episode, we discuss a BETTER way to achieve things in your life and business. 
August 20, 2020
Two Ways to Increase Profit Using ONE Single Metric
When you're spending money on ads, you want to be profitable. But most marketers and business owners focus on getting the highest ROAS possible. Not a bad idea, of course, but there's really TWO ways you can look at this metric, regardless of what type of business you run. We discuss in this episode. 
August 17, 2020
My First "Formal" Interview/Hiring Process
You'd think after nearly 10 years in business, I would have held a formal interview process by now. Nope. I've been fortunate to find good fits via referrals, freelance sites, and existing customers. But recently I needed to make some "home run" hires, so I held a formal interview process. I discuss in this episode, and what I learned.
August 13, 2020
This Gets 88 Billion Searches Per Month
There's a topic that is searched on Google billions of times each month, and here's the weird part... people ALREADY know the answer to what they're searching for. In this episode, we discuss this topic, and two big lessons we can learn from it, as marketers and business owners. 
August 10, 2020
Problems Never Go Away (... and Why That's a Good Thing)
If you ever feel like there's some magical "endpoint" in your business, where all problems go away, I'm here to burst your bubble :). It doesn't exist! New problems will always present themselves, but believe it or not, that might be a good thing...
August 06, 2020
How Einstein Can Help You Become a Better Marketer
Funny episode title, but it's true that a quote attributed to Albert Einstein can help you grow your business. I see too many people get caught up in the "facts" of what they should or shouldn't do, but they don't understand WHY. We dive in during this episode.
August 03, 2020
Are You Optimizing For the Wrong Outcome?
Ever find yourself in a rush to complete something? You might wanna ask yourself what goal you're actually optimizing for. This is a concept I recently read from James Clear, and I found situations in my life where I'm optimizing for the wrong outcome. You may be too, so give this a listen. 
July 30, 2020
How to Deal With Uncomfortable Situations
In life and business, we will always encounter obstacles and uncomfortable situations. It's natural to want these to go away, and wish they didn't exist. But that's also unrealistic, and in this episode, we discuss a concept I read about, and how it helps put uncomfortable situations in perspective. 
July 27, 2020
How to Connect With Your Audience
When most businesses speak to their target audience, they speak in big BROAD terms. They talk about big outcomes or lofty goals. In this episode, we dive into a concept I learned from best-selling author Ramit Sethi. It's called "going from the clouds to the street," and it's about speaking in a way that your audience can connect to, and put their finger on. Awesome marketing lessons in here!
July 23, 2020
How to "Force" Yourself to Be Productive & Disciplined
Let's face it, we all procrastinate. Relying on willpower is not a recipe for success. Instead, you need to find SOMETHING or SOMEONE to hold you accountable. Thankfully... the internet has created some really cool tools to do that. I discuss in this episode!
July 20, 2020
Be Polarizing in Your Marketing
It's a very hard thing to do, but being polarizing in your marketing can also be one of the most rewarding. You see this in politics, where one candidate completely repels one segment of a population, but creates a rabid fan base from another segment. While you won't want to go this extreme in your business, there ARE benefits to repelling the people that aren't ideal customers, and attracting those who are. We discuss in this episode. 
July 16, 2020
Do This to Make Your Product or Service Unique
I was recently revisiting some old Frank Kern concept, and it reminded me of a concept I learned from him years ago. It's about making your product or service unique, by how you present it to your target audience. I give examples in this episode, and how this powerful concept can help your company stand out from the crowd. 
July 13, 2020
You Can't Have Reward Without Risk
I was recently talking with a client of ours, and he had a campaign doing well. It was for Father's Day, so he had to push hard to maximize revenue. He was timid with ad spend. "What if I spend more and sales drop?" I told him something that really changed his mindset, and I discuss it in this episode. 
July 09, 2020
How Do People Perceive Your Ads?
Did you ever think the name of your fan page could drastically affect how people perceive your ads? It definitely can, and in this episode, I dive into an example from our company. Running ads as a "face of the brand" versus running ads from the brand itself. Enjoy!
July 06, 2020
Directing Traffic
Years ago I was having lunch with a mentor of mine, and he used the phrase "directing traffic." I had never heard this before, and loved it. He was referring to when you grow an organization, are at the helm of it, and basically have the ONE goal of overseeing and directing day-to-day operations. In this episode, I discuss the concept, and the things that stop most people from getting there. 
July 02, 2020
People Will Find Reasons to Justify The Decision They Want to Make
In this episode, we discuss a fascinating concept. It's about how people will look for reasons to justify whatever  decision they want to make. Here's the weird part -- many times people don't even realize what decision they want to make, or realize they are looking for reasons to justify it. It happens subconsciously. We deep dive in this episode.
June 29, 2020
Constantly Remind Yourself Why You're in Business
If you're anything like me, sometimes you see others hitting HUGE milestones, and it makes you feel like you're falling behind. No matter what level of business you're at, this will ALWAYS occur, because at every stage, there's always an organization doing BIGGER numbers. That's why I have to constantly remind myself why I'm in business. If you can relate to the above, I think this episode will resonate with you. 
June 25, 2020
Can You Teach Something Without Doing It?
In the internet marketing world, a common question that comes up is, "If you're so good at X, why would you help others do it too?" The question implies that if you're knowledgable at something, you should only use that knowledge to do that thing yourself, but not help others do it. I think it's a fair question, and in this episode, we discuss it, and my thoughts on if you can do AND teach something. 
June 22, 2020
"Weird" Mindset Barriers We Face in Our Businesses
Mindset is a huge part of business... and all business owners will experience "mindset barriers" at certain phases of their journey. These are thoughts or things we think we can't solve for one reason or another, but generally the answer is simpler than we think. I give an example in this episode of a client of ours who was facing a mindset barrier. We talked through it... and came out on the other end with a solution!
June 18, 2020
Listen if You Check Email Too Much
If you're anything like me, you might check your email too much. I found that while email provides a ton of value in ways, it also hurts my productivity tremendously. So I set out to eliminate that problem. In this episode, I share what I did and how you can do the same. 
June 15, 2020
Insights From Different Industries
Sometimes we get caught in a bubble. We do things the way it's "always been done." But some of the biggest breakthroughs in your business may be from adapting strategies and insights from completely different industries. I share more about this concept in the episode, and even give you some examples. 
June 11, 2020
Imagine Someone Standing Over Your Shoulder...
I recently read a great quote by author James Clear. It's about the battle between ACTIONS and WORDS. It reminded me of something else I heard awhile back, and how it can help you be honest with yourself about your priorities. 
June 08, 2020
Google Advertising... Here We Go!
I've done some Google Ads over the years, but I've primarily been a Facebook ads guy. Recently I dove more into the world of Google, then quickly realized I needed some help. Within 72 hours, I hired a company, got ads live, and was generating consultations! I'm excited about the reach of Google, and dive into details in this episode. 
June 04, 2020
Generate Revenue With Invisible Marketing Campaigns
Most marketing campaigns are measured by a specific result -- leads, sales, or something else. But many other touch points go into turning someone into a customer. An "Invisible Marketing Campaign" can be a great way to connect with an audience, warm them up, and make them take action on one of your direct response campaigns. If this all sounds confusing, I explain the whole thing in this episode. 
June 01, 2020
Using "Call-Outs" to Generate Revenue From Email Marketing
To do email marketing the right way, you've gotta get a few things right. You have to send value, build a relationship, and treat your list with respect. But you also need to generate revenue. One of the most effective ways to do that is with "call-outs." These are emails that speak to a specific segment of your audience. I dive into detail (with examples) in this episode. 
May 28, 2020
Quit Going in Circles
When we want to accomplish something, the simplest path is going from Point A to Point B. Unfortunately, most of us don't do that. I'm currently reading the book "Straight Line Leadership" that discusses this concept in-depth. Awesome book, and great insights in this episode about why we find ourselves on this hamster wheel of inaction. 
May 25, 2020
Every sales process has multiple steps. Very rarely will someone go through all the steps at once. As marketers and entrepreneurs, we tend to focus our attention on the small percentage that do. But by shifting our focus, and creating micro-commitments for those that don't, we open up big opportunity to increase our conversions. I detail an example in this episode. 
May 21, 2020
What If Facebook Ads Stop Working?
A fear for many business owners, entrepreneurs, and marketers is what happens if a strategy that works TODAY, stops working TOMORROW. In this episode, I dive into this concept, and how flipping your thought process can completely transform your mindset around this topic. 
May 18, 2020
Targeting By Association
Next time you launch an advertising campaign, try this technique. In this episode, we dive into a unique way to reach your target audience. Not by targeting what your product is about, but by targeting what the people who would like your product ALSO like. 
May 14, 2020
Personalization > Automation
Having automation in your business is important. But NOTHING beats a personal approach, when it comes to communicating with leads and customers. Once they realize a REAL person is on the other end, you'll be amazed at the effect it can have on your bottom line. We discuss in this episode. 
May 11, 2020
Does This Ad Look Like An Ad?
Sometimes your ads should definitely look like ads, to capture the attention of people searching for something. But in many cases, if the answer to this question is YES, you should reconsider publishing your ad. In this episode, we dig into why, and examples of what ads tend to perform best. 
May 04, 2020
Is It Good or Is It Bad? We Never Really Know...
A bit of a different episode today, where we're talking philosophy! Something I've really gotten into that past 4-5 years. I discuss philosopher Alan Watts, and what he said about how we view events (good versus bad). Super intriguing stuff here, which may change how you view events in your life and business.
April 27, 2020
This Trick INSTANTLY Makes Ads More Effective
I noticed a question I'd been getting the last few months, and the marketer in me saw a lesson in it. People have been asking me if my Apple AirPods fall out when I exercise. In this episode, I dig into what research I did next, and how this lesson can INSTANTLY create more effective ads for your business. 
April 27, 2020
"Master Your Motivation"
I've always kind of been a sucker for content on motivation, productivity, and time management. Recently I read an interesting blog post that shared some ideas on this topic I had never seen. It was all about looking at tasks as CHOICES, not "must do" items. Here's the link to the article I reference throughout this episode:
April 27, 2020
How to Curb Skepticism With Your Marketing
It's not 1999 anymore. Nowadays, your target audience is skeptical! They've seen all the bells and whistles. The upsells, the downsells, the fancy videos, and more. You need to OVERCOME that skepticism to succeed. In this episode, we discuss two ways to do that. 
April 14, 2020
What if the Positive Outcome Was Completely Different Than You Imagined?
One of our team members at Digital Traffic Ace attends Bible Study every Friday night. I recently sat in on one of the meetings, and the topic was really interesting. This is applicable regardless of religion or what you believe in. A unique episode, that explores how we may miss an amazing outcome, if we become too fixated on what we *think* an ideal outcome is. 
April 02, 2020
Your Facebook Audience Has No Clue About This
When we run ads, we forget the people on the other end have ZERO clue about our ad setup. YES... the Facebook algorithm is smart. That said, people are still people, and sometimes we overthink our ad campaigns. I discuss in this episode.
April 01, 2020
Focus on Top of Funnel
"Buy my stuff" marketing is prevalent online these days. But businesses that have a long-term perspective, know how to properly use "top of funnel" content. In this episode, I dive into another marketer's top of funnel content (Maxwell Finn), and also share how we use it in our business. 
March 31, 2020
Backwards Facebook Ads
In this episode, we get into the "weeds" a bit, and talk about a unique way to run your Facebook ads. It's doing the opposite of what most people do with their ads, but can work really well.
March 31, 2020
Stay Busy (sometimes...)
I've always prided myself on building flexibility into my days. Recently I had a day where I was absolutely SLAMMED with meetings. I was dreading it, but at the end of it, I felt AMAZING and productive. I explain what happened in this episode. 
March 23, 2020
Know Your Numbers
One thing I am determined to get better at in my business is knowing my numbers. Not just high level stuff, like what I spent and what I made... but the DEEPER numbers that can drive intelligent decision-making on a front end level. I explain more in this episode. 
March 23, 2020
We're All Different... and That's What Makes Us Similar
I heard a great quote in college, and I've always remembered it. With the current "social distancing" going on, I was reminded of this quote, and how it can help us in life and business. 
March 18, 2020
The "Skinny Jeans" Method to Landing a Client in 3 Minutes
A buzzword around the marketing world is "automation." And while automation has its place, NOTHING beats personalized, 1:1 communication. I share a recent story about how we landed a client in 3 minutes... and what it has to do with skinny jeans and automation. 
March 18, 2020
The 3 Phases of Lead Magnets
Most people only focus on generating the cheapest leads possible. Sure, affordability of leads is important... but what's MORE important is generating a lead that is qualified for what you do and who you serve. Almost every lead will fall into one of three phases, no matter what industry you're in. Crafting a lead magnet for that specific phase allows you to generated a QUALIFIED and an AFFORDABLE lead. We discuss in this episode. 
March 09, 2020
Don't Sell Your Product... Sell the Next Step
As marketers and advertisers, we are almost all guilty at times of trying to sell our product or service too quickly. And I'm not talking about taking time to nurture leads and things like that. I'm talking about NOT properly selling the next step BEFORE someone would purchase your product. In this episode, I discuss examples and how to use this to your advantage. 
March 09, 2020
"Free Traffic" is a Myth
Ever hear someone say they don't want to spend money on ads, and prefer to use "free traffic." I'm here to tell you that "free traffic" is a myth. It does not exist, and in this episode, we explore why it doesn't exist, an what you need to know if this is your plan to get visitors to your business. 
March 03, 2020
Frank Kern: "Overwhelm Has Replaced Ignorance."
Do you get overwhelmed in your business? Find yourself having so many things you could do, but not sure what to implement? This is super common! In this episode I share something I saw on a recent Frank Kern presentation, and also a lesson I (unfortunately) have to re-learn every few months in my business. 
March 02, 2020
A Quote For When You're Anxious
I think it's safe to say that we all have times where we feel anxious, fearful, or just uncertain. I was recently reading a book, and a great quote stood out about the cause of this. I dive into the quote, how it resonated with me, and how it can help you too (in life and business).
March 02, 2020
"Done is Better Than Perfect"
This is a quote I heard about 10 years ago, and it stuck with me. In fact, any time I share this quote, someone will tell me how it profoundly impacted them. In this episode, I discuss what it means, and even give a real example of this concept in action. 
February 24, 2020
A Slight Tweak in Words Can Equal BIG Results
I coach youth basketball, and I noticed when I would say something to my team, they wouldn't really listen. So I changed how I said it. Same meaning, just said a different way. Suddenly, they were doing the exact thing they weren't doing before. Fascinating! I discuss this topic and how to use it to get better results in your business. 
February 24, 2020
Beware of Survivorship Bias
Over the last few years, I've seen a lot of marketers and entrepreneurs say that going to college is a BAD thing. I strongly disagree with blanket statements like these for many reasons. One is because of the concept of "survivorship bias." I discuss in this episode and why you need to beware of it. 
February 16, 2020
One Type of Marketing That Can Sell Anything & Never Gets Old
There's one type of marketing you can use that never gets old, can sell anything, and can be used on almost any medium (newspaper, website, etc).  It's also something ad networks love to see. In this episode we explore what this is and how you can use it
February 16, 2020
We SUCK At Following Through
A few years back, a mentor of mine told me something *shocking.* As human beings, we only follow through on about 5% of the things we say we're gonna do. I initially laughed this off, then quickly realized how true this is. I explore the topic in this episode, and ways we can combat it. 
February 10, 2020
Here's What I Noticed About Our Most Successful Students
I recently took a look at some of our most successful students. Who they are, what they've done, and how they've gotten to a massive level of success. I noticed a common theme in virtually all of them, and I share what that is in this episode. 
February 10, 2020
Why Do Super Successful People Keep Going? Why Can't They Relax?
I used to wonder why super successful people never took their "foot off the pedal." After all, if you had millions or BILLIONS of dollars, wouldn't you just relax and enjoy life? I realized it's not that simple, and in this episode, I share the reason I think these people keep going so hard. 
February 03, 2020
A Tweet From a High School Kid Predicted a Super Bowl Champion
Most tweets don't age well, so occasionally it's nice to see one that did. This particular tweet was from a kid in high school in 2013. And even though it has to do with football, there's a business lesson in there as well. 
February 03, 2020
How Planning to FAIL Can Make You Successful
Almost everything you read tells you to focus on the best outcome. You always hear how positive thinking is one of the keys to helping you achieve your goals. But I recently read a blog post that turned that theory on its head. It discussed why planning to FAIL may actually be a better way to reach your goals. We discuss in this episode. 
January 30, 2020
"What If They Both Work?"
When we make decisions, we tend to think in terms of "right or wrong" or "good and bad." Not too long ago, a mentor said something that completely changed the way I think about making decisions. On this episode, I discuss, and how this can help in your business (and life). 
January 28, 2020
Time Tracking to Freedom
The first time I heard "structure equals freedom," it didn't make sense. Now it does, and in this episode, I explain how we've started using time tracking in our company. We did it to improve efficiency and spot new opportunities. But the added benefit is it creates FREEDOM. 
January 28, 2020
Borrowing Strategies From Other Industries
As online marketers, we tend to get caught in a bubble of only implementing strategies that other online marketers use. But what if borrowing strategies from completely different industries could help grow your business? We discuss in this episode, and I give an example of something we're doing. 
January 22, 2020
The "Weird" Way I Create "To-Do" Lists
Staying productive is no easy task. If you're like me, you might get overwhelmed sometimes with all your work and personal responsibilities. For me, a calendar was never enough. Things still felt chaotic. So awhile back, I started transferring stuff from my calendar to a handwritten sheet of paper. And it's worked amazing for me. I share the strategy in this episode. 
January 21, 2020
The Work From Home Myth
If you work from home or desire to, you'll wanna listen to this episode. A lot of people think working from home is this glorious, amazing experience. And while it does have many benefits, it has downside too. I'm currently exploring getting an office for a second time, and in this episode, I explain why. 
January 21, 2020
Case Study: One Product, $140k in Sales, NO Experience
#DigitalTrafficAce #Dropshipping #StoreImplementationProgram
January 17, 2020
Army Vet Shares How He Built a Successful Print on Demand Business
#DigitalTrafficAce #Dropshipping #StoreImplementationProgram
January 17, 2020
How one Couple Joined SIP as Newbies and Went on to Make over $1000/Day in Sales
#DigitalTrafficAce #Dropshipping #StoreImplementationProgram
January 17, 2020
How one Disappointing Campaign Turned into an AMAZING Success Story
#DigitalTrafficAce #Dropshipping #StoreImplementationProgram
January 17, 2020
SIP Student Spotlight: From $1000 in one year to $1500 in 7 Days
#DigitalTrafficAce #Dropshipping #StoreImplementationProgram
January 17, 2020
Target Mapping: Making BIG Goals Bite-Sized
We always hear about goal-setting, but very few of us do it consistently. In this episode, I take you through an exercise. You start with a BIG goal, then work your way backwards, until it's a small HOURLY goal.
January 14, 2020
Jay Abraham's 3 Ways to Grow a Business
As marketers and entrepreneurs, we tend to complicate things. We think there's HUNDREDS of ways to grow a business. But in reality, there's only 3. Jay Abraham is famous for speaking about this concept, and in this episode, I dive in to each strategy, and how to apply them to your business. 
January 14, 2020
Creating Your Ideal Identity
If we want to achieve what we want in life and business, we must be the type of person who achieves those things. Easier said than done. I'm always working at this, and in this episode, I share a strategy I'm using to move closer and closer to my ideal identity. 
January 07, 2020
The Lifeblood of An Online Business Is...
Several years ago, I learned a valuable lesson that I'll never forget. It was a mistake I made, but it led me to a revelation that drives a lot of the actions I take today. To find out what it is, listen to this episode. 
December 31, 2019
Does Your Marketing Pass the "Mom Test?"
Go on any ad platform, and you're likely to see advertising that revolves around the hype of money, houses, cars, and travel. Ambitious goals are good, but I feel you can attract high-quality leads and customers without the "over-the-top" hype. In fact, we've done it for several years. All of our advertising has to pass the "Mom Test." I discuss in this episode. 
December 30, 2019
The 30/30 Rule
You might know that IMPLEMENTATION is the most effective form of learning... but you might not know how big the ratio truly is. 
December 24, 2019
Why Do People Expect Such Fast Results With An Online Business?
With traditional investments, people are patient. Whether investing in an IRA, an advanced degree, or something else... people know the payoff is far from immediate. But with an online business, people expect to be successful fairly quickly. We examined why, and I believe we found the answer.
December 24, 2019
Parenting & Business: How Do THEY See This Situation?
Wouldn't it be great if everyone saw the world EXACTLY how we do? Probably not, but sometimes we have that expectation. I notice this a lot with parenting, and it forces me to ask myself... "How would a child see this situation and how would it make them feel?" Then I can step back and approach the situation from that perspective. The same is true in business, and I discuss in this episode. 
December 18, 2019
When "Information Overload" is Actually a GOOD Thing
You hear the phrase a lot, and most people talk about it in a negative way. Truth is, too much information CAN be a good thing. But some of my best ideas come from the consumption of information. It just has to be the right information, consumed for the right reasons. We discuss in this episode. 
December 16, 2019
Lessons From an 8-Figure Company
Recently I was speaking with an 8-figure company, asking them some of the lessons to their success. They shared with me the power of levers, and having multiple ones in your business, to pull at any given time. This is super important when it comes to traffic, lead generation, and marketing as a whole. Take a listen and learn how to create a business that can pull different levers at different times, to generate leads and sales. 
December 12, 2019
Setting Boundaries in Your Life & Business
We live in a "reactive" society, where we're expected to constantly respond to other peoples' demands. Setting boundaries for your life and business is so important. Even more important... is dealing with the discomfort of when you implement those boundaries.
December 10, 2019
A Lesson From Dan Kennedy
Sometimes you know a concept and understand it, but it takes someone else articulating it, for it to FULLY sink in. In this episode, I share a lesson from Dan Kennedy on why you should avoid doing the things you see everyone else doing. 
December 03, 2019
How Blending In Will Make Your Advertising Stand Out
I know this concept sounds strange... but the key to making your advertising and marketing STAND OUT... is to actually make it blend in. I explain in this episode. 
November 13, 2019
Two Lessons I Learned From Grant Cardone
If you're starting or growing a business, it's important to look at the actions people take, not just what they say. It's also important to look at the RIGHT peoples' actions. We discuss in this episode. 
November 06, 2019
Being Unconventional in Your Business
Our business tagline is "Unconventional Marketing, Extraordinary Results." Being unconventional makes you stand out. In this episode, I discuss why most of the time, this doesn't work. But when it does, it pays off EXPONENTIALLY. 
October 29, 2019
How to Stop Procrastinating On Important Work
If you ever find yourself in the loop of checking email, social media, and everything besides the work you need to get done... this episode is for you. 
October 21, 2019
We're Launching a Podcast
By popular demand, we're launching a podcast! We'll be discussing everything about entrepreneurship and online marketing. All types of topics, ideas, experiments, and more. Stay tuned :).
October 15, 2019