The Creatables Podcast
By Jerome Patrick
The Creatables Podcast Apr 25, 2021
Are Branding and Marketing the same thing?
Transcript.
Are Branding and Marketing the Same thing?
Now the dictionary defines a brand as the promotion of a particular product or company by means of advertising and distinctive design.
The definition of marketing is the action or business of promoting and selling products or services, including market research and advertising.
From the looks of these dictionary definitions, I can understand why many may feel its the same.
Personally I think not!
I love the definition by Jay Abraham…. of Marketing
He states ….it’s the continuous education of your product and/or service to your desired audience through a desired channel.
This is shared through media.
Share through Visual Images, Video, Copy, or verbally.
For branding, I love the definition of Marty Neumeier
Branding is the gut feeling of a product, service, and/or company by an individual(s).
This also too can be shared through media.
But the key here is understanding is that branding is about belonging.
Marketing is sharing the good news on how you’re better is better and you that desired audience to enroll.
Both can be used in combination.
You can market your brand in order to share its promises that others will feel when they connect to your company.
Your brand produces products and services that are marketed to the desired audience.
I know it may sound like babble but the truth is that you can’t have one without the other.
What you want as a business owner is a forever brand.
The reason why that they make your marketing much easier…
Because the brand is the people.
The people who are fans of Nike, Apple, or Amazon are great advocates of the brand who can share their stories which leads to opportunities for these respective businesses.
Think about it if a friend shares with you a problem they had that you also experienced and believe you have the solution.
Its only right as a friend to share your story (aka marketing) and how it made you feel (brand) to be serviced by Company X.
Now would you look at that…..both branding and marketing work in perfect harmony.
Wherever you stand on the position of their definitions.
Procrastination vs. Priority
Does feeling like a procrastinator got you pissy? I don't think it should and here's my why!
For those who want to have the mindset to flip procrastination on its head.
The bounce rift
Are conversions a problem?
Is gaining a following a problem?
This pod is a rift to get the mind brainstorming on the intent of your practice digitally.
Afterward, go get a pad and paper and think about the function of your digital landscape and validate if it works for you.
Design -> Marketing -> Branding for that perfect mate! Vol 3.
JP the Ideator talks about what he believes are six pillars of Branding
1. Putting up the flag
2. Behavior
3. Touchpoints
4. Empathy
5. Community
6. Innovate
Designing -> Marketing -> Branding for the perfect mate Volume 2
Have you consider what is the next best thing to do when you got a idea to offer something? JP the ideator talks about the marketing process and gives key things to consider when educating your desired consumer.
Designing -> Marketing -> Branding for the perfect mate Volume 1
JP the ideator explores how creating the perfect product or service for that special somebody.
Get prepared for the Marathon not the race 2022 (The turtle is more attractive than the hare)
In this Podcast, we talk about tips to move you forward in your idea in this upcoming year.
Your idea didn't work So What!!!!
JP the ideator talks about how to refresh, reassess and recharge when working with ideas.
Customer-Driven Brand
JP the ideator talks about how to create a customer-driven brand.
Uh, Why should I follow you?
JP the Ideator, your idea to business coach talks about the understanding of posting and developing a following on a social media following.
Mastering the morning!
JP the ideator talks about how to master the morning or the time that is most productive for you.
Check out Glenn Lundy on Breakfast with Champion's on Clubhouse
Finding your ideal customer for your brand
JP the ideator talks about finding your ideal customer and the buyer persona to interact with to close the sale.
Do you know your ideal customer is and the buyer whom you need to interact with to close a sale?
The truth of the matter is in this ever-changing digital age if you are going after everybody you are servicing nobody!
Throwing your ad dollars everywhere (both online and offline) can be a great pain to the bottom line. Your reading from a guy who has spent his fair share of ad dollars with no return on investment!
I'm here to tell you there's a better way to invest those marketing and advertising dollars.
One of the first things you need to know is the lifetime value of your customer.
If you know how much a customer will pay for utilizing your products and/or services, you can then make a decision what you're willing to pay to acquire them.
Let us discuss who "them" is.
Your ideal customer defines the person(s) who for what your organization solves for.
For example:
- Size of company
- Location
- Financials
- Problems and/or requirements
These people and/or organizations are considered your cold leads.
What can make these leads becoming warm is connecting with the person(s) that make the decisions and solving for their challenges.
To engage with these people you would like to establish a buyer's persona profile.
Your buyer's persona is simply a representation of the demographics, goals, motivators, and challenges they are facing.
For example
- Increasing market share
- Developing new services
- increasing revenues
- Acquiring minority talent
Arming your marketing, branding and sales teams with this information gives them the ability to their job better. Possibly lower your costs, work more efficiently and close more customers. Because......
- Marketers and branding teams can create content that nurtures the right customer.
- Sales teams are able to connect your solutions to the right customer to generate more sales.
- Advertising costs will be allocated to the right customer.
If you want to gain new tips on marketing, branding and design strategies sign up for the Creatables Club "Marketingemoji" Newsletter by visiting marketingemoji.com
How Not to be a Fake Guru Episode 3
JP the ideator gives three tips on how to be seen as a Guru in your space.
How Not to be a Fake Guru Episode 2
JP Ideator talks about how getting focus on quality, not quantity. Leveraging your network and creating your ideal customer.
Learn more about JP the Ideator at Instagram by visiting his profile @jptheideator
How Not to be a Fake Guru Episode 1
JP the Ideator talks about how not to be a Fake Guru.
- Be honest
- The truth is you can’t serve everybody.
- Don’t be a know it all be a know where answers lie.
- Know your capabilities. What you can offer and how you will deliver on it.
Learn more about JP the Ideator at jeromepatrickjr.com
You can also follow him via Instagram @jptheideator
Facebook Ads iOS update: How to get prepared
Keep your personal branding simple people!
The rebrand to The Creatables Podcast!
Renewing a Trademark
Watch out for your the Trademark scam.
Branding Tools
In this segment I talk about some of the online tools that are helpful in your branding.
If you are seeking to start establishing your brand online and need help click this link to learn more about our services.
P Diddy Got Paid for the Remix So Can you
Understand that you too can get paid for the same product or service that someone else is providing.
Its your job to put your twist on it that resonates with you and your customer.
Your customer is #1 to your brand
Understand that it is important to connect with your customer in order to produce a better promise.
Intellectual Property Skit
In this podcast we talk about the latest debacle with originators of culture dances versus Fortnite in a copyright dispute. We also get into details in regards to filing a copyright, trademark or patent.
For copyrights visit uscopyrights.gov
For Trademarks and Patents visit uspto.gov
Being Omnipresent on the Internet
Here’s a strategy to be omnipresent on the internet.
Record a podcast episode Live on Facebook or Instagram
Upload & publish podcast via anchor.fm
Transcribe the podcast on Temi.com (.10 a minute)
Turn transcription into a blog post and publish to Medium.com
Take a quote out of blog post and use it as an IG caption with either a photo or a podcast teaser video.
Creating a Brand Name
There are several things that you want to consider when developing a brand name. Does it align with the following:
- Brand Promise
- Core values and beliefs
- The item that you are seeking to brand rather its the company name, product or service.
- Brand drivers (The list of phrases or sentences that are detailed and descriptive aspects of the brand.)
We also go into some information in regards to brand architecture and how to acquire intellectual property in regards to your brand.
Don't Treat 'em Like A Number
Lesson to learn when interacting with your target audience
Put yourself out there!
The importance of putting your product or service out to the world for them to see.
My Brand Story
Hello everyone my name is Jerome Patrick Jr. this podcast is a snapshot of my background and how I got into branding. I also give a few tidbits on Branding tips as well! This episode was from my Facebook live video. Enjoy!