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The Beginner's Guide to Marketing

The Beginner's Guide to Marketing

By Jessica Ainsworth
There's a right and a wrong way to do everything - including marketing. When you're just getting started marketing your organization, it can be tricky to determine what you should be doing. There's a lot of fake news out there, which is why we've created this podcast - to dispel marketing myths and help businesses grow that may have a limited-to-no knowledge of or experience with marketing. Getting your brand out there is great, and is certainly more than some are doing, however our aim is to help you take your marketing to the next level and gain the competitive edge.
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What Should Your Business Be Posting on Social Media?
What should you be posting on your company's social pages?  Anything and everything to drive engagement? Dear God, please no.  Don't do that.  Have a listen to today's episode where we talk about what you should be posting on your social media pages as well as things to avoid. You guys, I used the word "unrelevant"... ugh! I'm so ashamed!!  Me no speaky good engrish when I get word vomit.  The words just tumble out sometimes!  Please forgive me :D
15:50
October 23, 2020
How Remarketing Can Take Your Marketing Efforts Even Further
Want to take your marketing efforts further? A remarketing strategy can help you convert your warm leads and hot leads into customers.  Have a list of current and former customers?  Use that to your advantage and remarket to them to bring in repeat business and to work on customer loyalty. In this episode we'll talk about: - what is remarketing - the marketing funnel - Facebook Pixel - Google Ads - Customer List Remarketing
16:45
October 16, 2020
How to Set Up Effective Facebook Ads
In today's episode we talk about what you need to get started in advertising on Facebook.  We also cover some important elements to optimizing your Facebook business page, talk about what the Pixel is and why you should install it and some success tips to help you maximize your effectiveness and ROI.
24:40
October 11, 2020
How to Define Your Target Audience to Increase Your ROI
Arguably the most critical part of your marketing efforts is defining your target audience.  Say it with me folks "not everyone is your cusomter."  Did you get that?!  But who IS your customer then?  In today's episode we answer how to define your target audience so you can improve your marketing efforts and increase your Return on Investment (ROI).  After all, if you're targeting the wrong audience and they're not converting to customers, you're wasting your money.  Don't do that!  Set out on the path to success with us and define your target audience.
16:22
October 9, 2020
The Beginner's Guide to Marketing - Introduction/Our Why
The Beginner's Guide to Marketing podcast was born through my books - The Beginner's Guide to Facebook Advertising and The Beginner's Guide to Content Marketing.  With a desire to help business owners grow and learn more about marketing, we are here for you!  
10:40
October 6, 2020