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The Beginner's Guide to Marketing

The Beginner's Guide to Marketing

By Jessica Ainsworth
There's a right and a wrong way to do everything - including marketing. When you're just getting started marketing your organization, it can be tricky to determine what you should be doing. There's a lot of fake news out there, which is why we've created this podcast - to dispel marketing myths and help businesses grow that may have a limited-to-no knowledge of or experience with marketing. Getting your brand out there is great, and is certainly more than some are doing, however our aim is to help you take your marketing to the next level and gain the competitive edge.
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Conducting Keyword Research & Building Keyword Clusters to Improve Your SEO
Keyword Clusters: Identify keywords for your primary pages: (what are users searching for pertaining to your industry/niche/product/service?) To conduct keyword research, here's what I recommend: - check out the competition; what are they ranking for? - use tools - have a look at what you're already ranking for by using google analytics & google search console - brainstorm!!! - "searches related to" at the bottom of google's search pages Metrics to consider: - how many people are querying for that term (search volume) - what is the competition score (organic difficulty) - relevance  Pillar pages: These pages will serve as the core content for your keywords Topic A - SEO Topic B - social media Topic C - website design Creating keyword clusters: - what are some keyword/phrase variants to the topic? - what are some other versions of the topic? - what questions can you answer using your keyword clusters? - how can you stitch them all together Clusters means more internal links!! Don't forget to link back to the main pillar page! Recommended Tools: Google Keyword Planner SEMrush Ahref Moz Surfer SEO Neil Patel's Ubbersuggest SpyFu Additional Resources:
August 07, 2021
Types of Links, Anchor Text & Link Building Stratgies
Because good things come in threes.... In this episode we talk about some different types of links, different types of anchor text and cover some link building strategies. Resources:
July 24, 2021
The What, Where and How of Social Media for Businesses
Even if you're not new to social media, there are some things that may be tricky to setting up and understanding social media for your business.  For instance, where should you be posting? Are there specific platforms that you should or should not be posting on?  What should you be posting to those channels?  And how can you manage a regular posting routine for your company's social channels effectively? Those are some of the questions I'll be answering in today's episode. Here's a list of websites mentioned in today's episode: Canva - A tool to help you create amazing posts for your social channels (and website) Hootsuite - A scheduling software for social media Buffer - A scheduling software for social media Zoho Social - A scheduling software for social media Facebook Ads for Beginner's - Facebook Group Beginner's Guide to SEO - Facebook Group Check out our two websites and subscribe to our blogs/newsletter so you never miss a beat: Pendragon Consulting - marketing agency; marketing done for you Beginner's Guide to Marketing - Learn to do your own marketing with us!
June 03, 2021
Rank Higher With Optimized - and Correct - Heading Tag Placement
Listen. There's a good chance the person who designed your website doesn't know a whole lot about SEO.  And for those that design sites AND that do know about SEO, that's usually an extra charge towards building/optimizing your site and are often overlooked. Heading tags are important so that Google (and the other search engines) know what your website is all about.  They help the search engines understand the content and place confidence in your ranking.  Similarly, if your site is not optimized - or poorly optimized - with heading tags, Google may not understand what your site is all about and rather than show those querying Google your website (even if you've optimized for keywords), they may opt to down rank your site rather than take the chance of showing potentially irrelevant information to their users. In today's episode, I talked a bit about why heading tags are so important and also how your site and blogs should be optimized with them. The tool I talked about in today's episode was a Chrome (and Firefox) extension called Meta SEO Inspector and can be found by visiting this URL: Here's the version I use on FF: Don't forget to check out our websites for more valuable information on SEO, social media, content marketing and more! Have something specific you'd like to see me talk about on an upcoming episode? Send me a message here:
May 27, 2021
Is Your Website Ready for Google's Page Experience Algorithm Update?
While we've known that this major algorithm update was coming, "we" is more in line with those in the marketing and SEO realm. Business owners who aren't in tune with SEO and improving their search engine rankings may not be as aware of it. The long awaited Google Page Experience algorithm update is set to roll out in June of 2021. Ready to see some crazy rank changes?!  If you've taken the opportunity to prepare your website, in advance of the update, you'll likely fare better than some of your competitors. In today's episode, I talk about ways that you can prepare your website (or at least double check it if you've already begun optimizing) for what's coming. Seriously though... Have you heard the Miley Cyrus song "Wrecking Ball"?  "I came in like a wrecking ball".... You can surely bet that Google's algorithm update is going to come in "like a wrecking ball". During the episode I talk about a couple of tools to help you. Here are the links to those tools: This tool will help you identify whether your website's speed is optimized and how you can further improve on your site loading time: This link is for Google Analytics. Be sure to add the code to your website to gain powerful insights into what's happening on your website - and also, so you can verify your website ownership in Google Search Console: This link is to Google Search Console. Set it up. Just do it. This tools is freaking amazing and if you're not keeping an eye on your website and any issues in here, you're already behind the competition. You can also see some other really cool stats in here along with ensuring that all of the pages on your website have been indexed by Google: You can read out blogs on the Page Experience update here: Check out our Beginner's Guide to Marketing site. Our blog section is chock full of valuable info with new content added every two weeks. Don't forget to subscribe to our newsletter while you're there to stay up to date on all the latest releases/launches, updates, and more! (We promise not to spam):
May 20, 2021
The Basics of Blogging
In this episode we talk about: 1. The benefits of blogging 2. The do's and don'ts of blogging 3. How to tell whether your blogging is paying off Don't forget to download the keywordSurfer chrome extension to help take your blogs further!
December 08, 2020
Facebook Shops: Building Your Shop In Time for the Holidays
Facebook has recently released their new tool called Facebook Shops.  It allows you to build a shop and sell either goods or gift certificates online through Facebook.  Best part about it? You don't need to have a website to do this.  If you're looking for another place to generate sales, I'd encourage you to hurry and get your shops set up as Black Friday, Small Business Saturday and Cyber Monday are less than a week away... Don't forget to join our Facebook Group for help with your Facebook Ads:
November 22, 2020
Small Business Shout Out: Special Edition
Shop small, shop local.  Support those who have been there for you and for your community.  Support your friends and family's business.  Check out some of these small businesses:
November 21, 2020
SEO Basics: Keyword Research
In today's episode we talk about the importance of keyword research and SEO.
November 14, 2020
A Veteran's Day Shoutout
A big heartfelt thank you to all of the brave men and women out there sacrificing so that we can enjoy our freedom!
November 11, 2020
Facebook Ads: Holiday/Retail Edition
Set yourself up for success this retail season by setting up your shop on Facebook.  In this episode, we talk about Facebook Shops as well as 8 tips to for a successful retail season.
November 10, 2020
What Should Your Business Be Posting on Social Media?
What should you be posting on your company's social pages?  Anything and everything to drive engagement? Dear God, please no.  Don't do that.  Have a listen to today's episode where we talk about what you should be posting on your social media pages as well as things to avoid. You guys, I used the word "unrelevant"... ugh! I'm so ashamed!!  Me no speaky good engrish when I get word vomit.  The words just tumble out sometimes!  Please forgive me :D
October 23, 2020
How Remarketing Can Take Your Marketing Efforts Even Further
Want to take your marketing efforts further? A remarketing strategy can help you convert your warm leads and hot leads into customers.  Have a list of current and former customers?  Use that to your advantage and remarket to them to bring in repeat business and to work on customer loyalty. In this episode we'll talk about: - what is remarketing - the marketing funnel - Facebook Pixel - Google Ads - Customer List Remarketing
October 16, 2020
How to Set Up Effective Facebook Ads
In today's episode we talk about what you need to get started in advertising on Facebook.  We also cover some important elements to optimizing your Facebook business page, talk about what the Pixel is and why you should install it and some success tips to help you maximize your effectiveness and ROI.
October 11, 2020
How to Define Your Target Audience to Increase Your ROI
Arguably the most critical part of your marketing efforts is defining your target audience.  Say it with me folks "not everyone is your cusomter."  Did you get that?!  But who IS your customer then?  In today's episode we answer how to define your target audience so you can improve your marketing efforts and increase your Return on Investment (ROI).  After all, if you're targeting the wrong audience and they're not converting to customers, you're wasting your money.  Don't do that!  Set out on the path to success with us and define your target audience.
October 09, 2020
The Beginner's Guide to Marketing - Introduction/Our Why
The Beginner's Guide to Marketing podcast was born through my books - The Beginner's Guide to Facebook Advertising and The Beginner's Guide to Content Marketing.  With a desire to help business owners grow and learn more about marketing, we are here for you!  
October 06, 2020