THE WARDROBE SHIFT with Jessica Ramoshaba

In conversation with Fashion Revolution South Africa, Liandra van Staden and Safiyya Karin, country coordinators.

With the upcoming fashion revolution week 15-24 April 2024, we thought it would be great to catch up with the South African office. We delved into who is fashion revolution for, the latest on what the office has been up to, and their relevance in the African space. Mostly, all the exciting activations that will be happening. Tune in now.

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Thanks for listening.

Our latest segment has started and its called 100 days of sustainable living. The intention is to illustrate how sustinable living can be practiced daily without being a burden.

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Food for thought: How to Determine Your Must-Haves and Nice-to-Haves as a First. Here is something to think about.

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What are some of the motivations that may be driving you to make unnecessary purchases... if at all? Do you believe that all purchases are worth buying as long as they are good? Or only bad purchases are not necessary? In this episode, Jessica created a list of reasons and emotional state of why most women shop. Could this be you? The episode challenges you to study your emotions and reasoning when shopping. This list can be used as a starting point.

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What are your plans to be more sustainable in 2024? This might help.

In conversation with Tania Ali the Founder of Cadrestyle.com. This conversation is for anyone wanting to start a sustainable brand in any form. So much insight on her journey and the manifestation of cadrestyle.com.

Shop Cadrestyle.com till end June 2023 with discount code Shift20 and try out their style.

Mentions in the podcast:

*To be Magnetic podcast

*Lala Delia

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How do you know what to keep or discard when decluttering your wardrobe? 

What is your system when it comes to separating with your favourite pieces? The latest environmentally stainable fashion research states that people are wearing less of their clothes than ever before . Why is this the case? Could it be that we are in a rush to clear our wardrobes and bring in something new without first considering what we have. Perhaps we are throwing things that still carry life. 

Listen to this episode, compare your process with our host , Jessica's process on what items should you keep or discard? As a stylist, she gives clear and uncommon tips on how to go about decluttering.

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Do you want to focus on rebooting your style this year? Have you set a style goal?  Do you know how to activate your style goal into action?

Most of us use vision boards for other areas of our lives. Fashion is one of the areas that is always overlooked. We are convinced eveyone needs a style vision boards for their wardrobe. Once you have set your style goal for the year, you need to use a style vision board as a tool to advance your goal. 

Listen to this episode if you would like to get to the root of actioning your style goal. Perhaps this is how you can simply your style?

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Fashion and wellness have become very topical since covid. This episode is explores what is healthy fashion  and how  does it link with fashion and wellness with Author Alyssa Couture on her latest book called Healthy Fashion.  

"We all want more ways to feel and look healthy. Fashion can do just that, and Alyssa Couture is here to show you how. There's so much pain and suffering in the world, but fashion can be the tool to promote and create healing, health, and overall balance and harmony". Amazon

Order the book on Amazon. www.amazon.com

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Request to be a guest on your latest fashion,conscious living and sustainability book here: fouuralifestyle@gmail.com

This episode Jess reflects on some of the style lessons she learned from her recent holiday in Mauritius. She reteriates the importance of not shopping for every occasion such as travel to the power of packing on time and that, it all starts with being open minded to the process.

What style lessons have you learned recently? Share with us on Fouura_lifestyle

Follow Jessica on @Ramoshaba_Jessica and get a glimpse of her trip.

In this episode Jessica chats to Belinda Smetana founder of Pumua mzazi, who distribute reusable diapers within her community in Kenya. Her foundation also plays a role in creating income opportunities for families in slums & rural parts of Kenya. Through her personal experience, Belinda decided to bridge the gap and make a difference to alleviate the pressure for other mothers. Belinda describes how tough it is for mothers within her community to afford commercial diapers and how this impacts negatively on the environment.

Belinda's page @belindasmetana

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Jessica talks about the importance of comfort when selecting and buying clothes. "The pandemic reminded us of the importance of comfortable clothing" she states. Does comfort matter to you? Going forward what styles of clothing would you be seeking? Does comfort mean less stylish to you?

Share your thoughts with us.

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In this episode, Jess the question; “if there was only one retail store – what would it be?” Jess challenges listeners in this episode to only shop at once place. She tells listeners how to choose their shop and also highlights the benefits of this exercise and how it has helped her over the years.

Tune in and try out this new way of shopping smart.

Do you buy fashion based on need or want? What is your criteria when? How do you know when something is worth buying, what do you base that on?

This episode, Jessica explores the notion of need vs want when it comes to shopping.

For us to be able to shop smart in order for our wardrobes to be sustainable we need to make certain that we understand our intentions.

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Because fashion does indeed repeat itself, in this episode Jess talks about how to navigate your wardrobe and style in a sustainable and conscious manner. 

She describes the importance of buying quality pieces. This episode highlights which specific pieces you need to be buying (because they always come back into fashion), and how to make the gap that we women have in our minds of “I need more clothes because I have nothing to wear” smaller — by offering more smart shopping tips.

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What is  your  personal style image? Have you thought about what do clothes you buy say about you? Is what you are wearing aligned with  who you are inside?

This episode focuses on the link between sustainable mindset towards shopping according to your personal image. We believe that if you were to align these two, most people would have fewer purchases as a result reducing over consumption.

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Lyst is a fashion technology company, and premium shopping app. For over 160 million annual shoppers, they offer the most comprehensive range of products from 17,000 of the world’s leading brands and stores. 

In this episode Jessica discusses the Lyst's 2021 Conscious Fashion Report with communications manager, Brenda Otero and Director of Strategy at Lyst, Nomfundo Mphuthi. 

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This espisode is dedicated to the women who have shaped the fashion industry in South Africa. We normally give praise to fashion designers but tend to forget about the stylist who in our view are just as powerful in shaping culture.

Today Jessica speaks with Chloe Andrea Welgemoed. She is a stylist, costume designer, and does production. Here at FOUURA, we are a huge fan of her work and are honoured that she has agreed to chat with Jessica today. 

But truely at the core this interview, it made Jessica reflect on the stylists that shaped the industry and influenced her to work hard at her craft. 
We give honor to the most talented stylists that were behind the scenes of Magazine shoots, music videos and adds.

When it comes to stylists, Chloe took it to the next level. So much so that she showcased the importance of story telling in her looks. 

Here is Jessica's conversation with Chloe!

Find out more on her Instagram page:

@chloeandreawelgemoed

If there is ever one fashion designer who knows how weddings have been interrupted and impacted  by covid 19 is Shaazia Adams. She is the talented, fashion designer based in Mozambique. Shaazia, specializes in designing wedding gowns but has since launched a sustainable brand called Mina.

Jessica met Shaazia at South African Fashion week a couple of years ago. She has styled, using her own pieces, for some of the fashion magazine covers while Jessica was was still working for publications back then. She can attest to the talent at hand and craftsmanship. Today, we are looking forward to hearing all about Mina, the sister brand she has created. Jessica started the interview by asking Shaazia how does she stays organised.

Check out more:

@Shaaziaadam_official

@Mina_by_sa

Enjoy!

Today's episode we are live streaming a mentorship chat. Our special guest is designer and fashion influencer, textile designer Keneilwe Mothoa. Keneilwe talks to students from Stadion fashion school in Johannesburg who are interning at Fouura about her life and creative work she has done.Jessica has worked with Keneilwe in her role as fashion editor. Keneilwe currently has a collaboration with H&M home selling her cushions under her brand @_neimil.  Make sure to follow Keneilwe @keneilwe_mothoa to keep up with all her exciting posts and fun brand collaborations. 

Welcome back to the wardrobe shift. In today's episode, we are looking at the impacts that social media has on your wardrobe. Let's take a deeper look and see if we are using social media to shop more or use it to update our style. Social media has taken over the magazine space and now shows us new and innovative ways on what we should be wearing and how we should be wearing it, but do you think social media has an impact on your current style?  

What are your thoughts?

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Welcome to the last challenge where we will be looking at shopping conscious. For this episode, let's reflect on the things we want. This final step will help determine whether you've spent enough time reflecting on the things you want, on the things you'd like to bring into your life and the energy you would like to embody when wearing your garments. 

How did you find the challenge?

Was it helpful?

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Welcome to the wardrobe shift style class. On today's style class episode, Jess will be talking about some styling tricks such as ways to flip current trends and turn it into a more sustainable trend. For this episode, the traditional button-up shirt will be discussed. 

Why hire a stylist when you have Jess!

In today's challenge, let's talk about a conscious wardrobe. When it comes to creating a conscious wardrobe, this focuses on how we shop, what we shop for, how we wear it and how we dispose of it. The fast fashion industry is growing and has become the second largest polluter in the world which is why it is vital for us as consumers to shop more consciously. Let us stop for a moment and be aware of who we are and what we are about. From there, it will inform us on how we want to dress. 

For this challenge, let's find ways in which we can become more conscious and remember, our wardrobe is here to serve us- make us of all your garments!

How did you find the challenge?

Was it helpful?

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It's time for a change! For challenge 3, let's talk about what your dream wardrobe would look like. In this weeks episode, lets discuss the garments you have in your wardrobe and ways in which you would like to change it up a bit, whether that means you'd like to buy better quality garments, change your usual style or stop wearing fast fashion items and start wearing more sustainable clothing from fashion conscious brands. COVID has been a crazy time for all of us and has definitely changed the way we dress, I mean think about it- it is now considered normal to wear loungewear to work! So let's relax and take time to think of what we would like to embody going forward with our wardrobe. 

How did you find the challenge?

Was it helpful?

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It is important to check in with your wardrobe before you start shopping all over again. We are all going through fatigue and are yearning for a release through shopping, travelling etc. This challenge is all about checking in with your wardrobe and familiarising yourself with what you have and don't have. Its basically going through your closet to see what works and what doesn't anymore. This is not a decluttering activity.

Benefits:

This challenge helps you connect with your garments all over again. What a beautiful feeling it is to know, you still have few items that you are looking forward to wearing.

Stay in touch

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Creating a conscious wardrobe challenge

Did you know you were in a fashion detox? Covid 19 forced all of us into a fashion detox. Little did we know the pandemic would turn our wardrobe upside down. The idea of shopping every weekend instantly became foreign. This challenge is about reflecting on what Covid 19 taught you about yourself, your wardrobe and your shopping habits during this time? Take time to reflect on this idea sometime today. How are you planning to move forward know what you know now.

Benefits of this exercise:

I'm sure you have  had a saying that when you know better you do better. This reflection will help you keep and discover some of the good habits that you developed during this time. Most importantly habits that needs to be released where highlighted.

How did you find the challenge?

Was it helpful?

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Welcome to our 5 days challenge in creating a conscious wardrobe challenge.

This is a reflective challenge on the state of your wardrobe currently. Covid took us by surprise but yet it was good for us.

How has covid helped your wardrobe for the better? Do you know how you would like to dress like going forward?

What's your dream wardrobe? Do you feel that your shopping habits has changed? 

Join the challenge and reflect with us.

In today's episode, Jess talks to us about her recent trip to the Drakensburg for a COVID getaway with friends. While on the trip, one friend had a jersey that she planned to wear to offer an oversized, comfy holiday feel but did not work out as it kept cutting across the wait causing her to constantly keep pulling it down. For this episode, Jess offers her tips and tricks on what to buy when looking to achieve an oversized, comfy look. 

We are looking forward to your question!

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Wondering what Ask Jess is about? Jess is answering all your style questions.

This segment is all about how we can help you with your wardrobe dilemmas.

Have a question? Send an email on fouuralifestyle@gmail.com

Nomaza was born in Ngqeleni, a village within the Eastern Cape, of South Africa - the third child in a family of five. After studying Biomodical Technology in the Free State at the Central University of Technology, she worked in private laboratories like Pathcare and Ampath between 2003 – 2007, and later became a Medical Representative for Novonordisk, before moving to France in 2009, where she is resident and married.Nomaza was born in Ngqeleni, a village within the Eastern Cape, of South Africa - the third child in a family of five. After studying Biomodical Technology in the Free State at the Central University of Technology, she worked in private laboratories like Pathcare and Ampath between 2003 – 2007, and later became a Medical Representative for Novonordisk, before moving to France in 2009, where she is resident and married.In 2017, Nomaza was appointed by French President Emmanuel Macron to serve on the Conseil Presidential pour Afrique (CPA). A group made up of 11 Africans to advise President Macron on contemporary Africa in so doing helping him make better policies for Africa. However, her pride is the Art residency she launched in 2019. The 1st. art residency by a South African woman on the French Riviera and 100% funded by Undiscovered Canvas. The residency program inspires young African artists through learning about French culture and living in France, and to enable productive collaborations between French artists and young African artists.

Follow Nomaza on: @Undiscovered_canvas

Brands mentioned in this episode:

@richfactory

@Ditsaladesigns

Jessica is in conversation with Diana Ganem. Diana Ganem’s early life saw her moving from Mexico, to the American Southwest, and ultimately to Los Angeles, where, discovering her life’s passion, she attended the Fashion Institute of Design & Merchandising (FIDM). After over a decade in various roles in the fashion industry, she decided to become her own boss, and began work on developing a socially responsible fashion brand that aligned with her values in sustainability and ethical practice.

Now based in both Los Angeles and Costa Rica, Night swim, launched in 2018, is a conscious leisurewear brand rooted in respecting the planet and its people. The brand strives to empower consumers in making wiser shopping decisions, while at the same time providing high quality pieces that make women feel confident and comfortable

Follow them on: @nightswimbrand

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How we shop and wear has certainly changed since the pandemic.

Our podcast host, Jessica Ramoshaba, calls this period the season of wearing. 

In this episode she shares her reflections on how covid19 has impacted this season with regards to shopping.

Tune in!

In this episode @ramoshaba_jessica, wraps up styling tips on how to make sure you wear your entire wardrobe. Make sure to listen to episode 8 before you listen to this episode, so that you follow.

Benefits of this episode:

1. How to streamline your wardrobe

2. What to do with your old clothes.

3. Idea  for style parties with friends and family

Enjoy!

On this episode Jessica is chatting to Lara Klawikowski 

She is a South African fashion designer and illustrator of Polish and Russian heritage, based in Cape Town. She launched her eponymous label in 2010 with a focus on avant-garde design, after graduating from CTCFD and winning the SACTWU Condom Dress Design Award.

During her studies, she won the prestigious Durban July Young Designer Award, was a top 5 graduate at the CTFC Graduate Shows, runner-up in the FAD Awards, and completed an introductory course in shoe making and shoe design. She showcased her first ready-to-wear collection at Mercedes-Benz Fashion Week Cape Town in 2013 and was also a semi-finalist in the SAFW Renault New Talent competition.

Lara Klawikowski designs wearable art - bespoke womenswear handcrafted at her studio. Her designs are intriguingly tactile and artisanal, with a distinctive artistry, femininity, edge, and other-worldly beauty. She employs unpredictable pattern-cutting and garment construction, organic draping and proportions. Her love for unusual detail, texture and innovative use of fabric has led to constant experimentation with recycled, upcycled and re-fabricated materials.

Lara Klawikowski won the Innovative Design and Materials Award, as well as the coveted Changemaker Award at the TWYG x Country Road Sustainable Fashion Awards 2020.

You can find Lara on 

http://www.laraklawikowski.com

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This styling class focuses on style solutions for wearing all your clothes in your wardrobe.  We all have so much stuff and we hardly get to wear what we all of it. The intention is to really get you reacquainted with what you have, to avoid over shopping or duplication. Shop your closet, Explore your entire wardrobe piece by piece.

Jess, shares one simple and achievable strategy on what to do to achieve this. Tune in.

Welcome to class!

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She is a prolific fabric artist, born in Ghana, raised and based in London.Her roots are set in the rich soil of West Africa, a continent that boast of beauty, culture, and tradition, where textiles speak of the versatility of its people, and the vibrancy of the heritage, she puts it.  Unintentionally, her work lead her to sustainability through recycling waste fabrics to make her beautiful artwork. I was introduced to her through divine connection by my friend, Pumela Salela, Head of Brand South Africa, currently based in London who is sold on Bertha’s pieces.

Meet Bertha Wensah, Founder of Yal Art.

See or buy her work on https://yal-art.com/

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On this episode we share the mic with our favourite FOUURA women to share their thoughts on the one thing they will be not doing post lockdown when it comes to shopping or their wardrobe.

Enjoy!

On this Episode:

This episode looks into one of the ways to solve for  "I have nothing to wear syndrome". We all experience it. Here is a fashion editor hack that will assist you to plan your wardrobe better. As a fashion editor, Jessica explains how you can use "editorial photo shoots planning" as an inspiration to prepare for your weekly outfits as well as how to plan for those busy weeks when you don't have time to FASHUN!

Why this tip:

Sustainable style tips are intended to practically assist on how to be sustainable also to highlight areas where you are already sustainable without knowing it. By implementing this tip you would have saved on shopping brand new items or thinking you need more clothes. The more you plan, the more you get to know your garments and how they can best serve you. 

This tips works for everyone from kids to teenagers.

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Let us know what topic you would like us to tackle in future : fouuralifestyle@gmail.com

Thank you for listening.

We chat to Candice Jooste about her favourite items currently in her wardrobe.

In this episode, we share the importance of setting style goals in January. As well as, ideas on how to set holistic goals whilst being true to yourself.