The Accidental Product Manager

The Accidental Product Manager

By Jim Anderson
Managing a product is not just a business, it’s a science. Nobody knows more about the science of product management than Dr. Jim Anderson.

As Dr. Anderson says “I don’t embrace excuses from product managers about why their products are not successful, I embrace solutions.”

Over the last 25 years, Dr. Anderson has transformed failing products worldwide. Dr. Anderson will turn these money pits into money makers. Welcome to the premier blog for learning how to develop, launch, and manage wildly successful products.

For a product to be successful, it takes an entire company working together.
Available on 9 platforms
Product Managers Struggle To Get Their Customized Email Correct
So let’s talk about email for just a moment.  If you are like me, you get a ton of the stuff. In all honesty, most of  it is junk and I just end up deleting it even before I read it.   However, there are those one or two emails that just happen to catch my eye.  I’m in the market for something and that email seems to be talking  about what I know that I’m looking for. When this happens, and it  doesn’t happen very often, I will open and, gasp!, read the email.  It  turns out that retail product managers are currently not doing a very  good job of getting me to open the emails that they send me. What’s up? 
06:53
April 8, 2019
Product Managers Try To Find Stores To Fill Malls
When was the last time that you went out to a mall?  For most of us, it’s  probably been a while. We used to always go to the mall – that’s where  you could get stuff, especially during the holidays. However, with the  arrival of online shopping most of us don’t go to malls  as much anymore. This has created a problem for mall product managers.   Creating and filling a mall with stores used to be a straightforward job  for product managers: get a few big stores, get some smaller but still  well known stores, and ta-da you had a mall.  However, with today’s changing retail situation, mall product managers are having to change their product development definition and how they do their job. 
08:26
April 1, 2019
Grocery Store Product Managers Get Ready For The Future
Product managers for grocery stores have actually had it pretty easy for  quite some time. If you think about it, your local grocery store  probably has not changed all that much since you were a little kid. Oh  sure, now they have organic vegetables and perhaps they create prepared  meals, but their product development definition has not really changed  all that much.  It turns out that big changes are getting ready to come. With the arrival of “shop from home services”, grocery stores are going to have to change in order to stay in business.  It sure seems like their product managers are going to have to start to get innovative. 
07:53
March 25, 2019
New Product Competition Challenges For Product Managers: Balloon Toys
How many of you have ever been involved in a water balloon fight? I’m  willing to bet that most of us have at some point in time.  Do you  remember how that went? You got some balloons, then it seemed to take  forever as you used the hose to fill the balloons, and then you  proceeded to run around your yard throwing your balloons at your friends  trying to get them as wet as you possibly could. I think that we can  all agree that the biggest delay in our fun was the annoying time that it took to fill up all of those water balloons.   Well good news, that problem has been solved. However, soon after it  was solved someone else came along with the same solution.  What’s a  product manager to do? 
07:06
March 18, 2019
The Shortest Product Manager Job Ever!
So here’s a quick question for you: what is the shortest time that  you’ve ever worked at a product manager job?  Product managers are  generally considered to be valuable members of the product team who work  on the product development definition and we can have a direct impact  on the bottom line of the product project that we are involved in. We’re  valuable and generally a company would be resistant to getting rid of  us as long as our product is doing well.  That’s why I was surprised when I got fired after two weeks on the job at my new product manager position. 
07:00
March 11, 2019
Restaurant Product Managers Discover Too Much Of A Good Thing
As product managers, the one thing that we’d all like to have is more customers.  We dream of the day that we’ve created a product development definition  that will cause our customers think about our product and then as  quickly as they can take action to get their hands on it.  These hopes  and dreams are no different for product managers who work in the  restaurant industry. These product managers have the same set of things that they want. A little while back they thought that they had found a  way to make it happen: create mobile applications to support their restaurant!  Well, good idea, but it came with some side effects that nobody had counted on… 
06:46
March 4, 2019
The Digital World Changes The Way That Food Company Product Managers Operate
Let’s be straight about a few things: the world in which we live is  currently changing. A lot. Nowhere is this more evident than perhaps  when we take a look at how consumers go about buying food.   This used to be a simple task: people jumped into their cars with their  food shopping list in hand and drove to the local grocery store and got  what they needed. However, with the arrival of that internet thing,  this is all starting to change.  People are now starting to shop for food  online. What this has meant for food company product managers is that  their world is changing. Case in point. People who are shopping online  tend to just buy exactly what is on their shopping list. Nothing else.   This means that product managers have to come up with ways to change  their product development definition so that they can convince them to  add last minute items that they may not have been planning on buying.  How are they going to do that? 
08:10
February 25, 2019
Is It Time For Product Managers To Go Meatless?
So let’s see a show of hands. Who here enjoys a delicious, juicy,  burger? Hmm, I don’t see everyone’s hands going up, but I do see just  about everyone’s hands going up. There is no question that in the  developed 1st world countries, people do love their meat.   There’s just one problem – it turns out that it’s really expensive in  terms of land, water, and feed to raise the animals that produce all of  that meat. As the rest of the world starts to develop a taste for protein,  we’re just not going to be able to keep doing things the way that we’re  doing them today.  Looks like its time for the product managers to step  in and lend a helping hand by changing their protein product development  definition. 
08:30
February 18, 2019
How Can Product Managers Tell Customers To Not Use Their Product?
Every product needs a product manager. This means that things that are  good for us (think vegetables, running shoes, and protein bars) all need  product managers. Likewise, things that are legal but perhaps not so  good for us also need to have their own product managers (think guns,  fatty foods, and porn). Into this latter category falls cigarettes.   There is no doubt that cigarettes are a big business or that they are  bad for the customers who choose to use them. They are legal, but they are also generally considered to be deadly for those who choose to smoke. This is the way that the world has been for quite some time. Until things changed.  All of sudden, cigarette product managers found themselves in the challenging position of having to find ways to get their customers to not smoke. 
08:16
February 11, 2019
Will The Amazon Hub Program Solve Amazon’s Package Delivery Issues?
 Just imagine if you were a product manager at Amazon. What would one of  your biggest challenges be? There’s no problem with Amazon having what  your customers want – Amazon is huge and they’ve got a lot of warehouses.  No, your biggest problem would be just exactly how you were planning on  getting what your customer has ordered from your warehouse into their hands. Like a million times a day. Good news. Amazon thinks that they may have found a solution to this problem: hub. 
06:14
February 7, 2019
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