Managing a product is not just a business, it’s a science. Nobody knows more about the science of product management than Dr. Jim Anderson.
As Dr. Anderson says “I don’t embrace excuses from product managers about why their products are not successful, I embrace solutions.”
Over the last 25 years, Dr. Anderson has transformed failing products worldwide. Dr. Anderson will turn these money pits into money makers. Welcome to the premier blog for learning how to develop, launch, and manage wildly successful products.
For a product to be successful, it takes an entire company working together.
So let’s see a show of hands. Who here enjoys a delicious, juicy, burger? Hmm, I don’t see everyone’s hands going up, but I do see just about everyone’s hands going up. There is no question that in the developed 1st world countries, people do love their meat.
There’s just one problem – it turns out that it’s really expensive in terms of land, water, and feed to raise the animals that produce all of that meat. As the rest of the world starts to develop a taste for protein, we’re just not going to be able to keep doing things the way that we’re doing them today.
Looks like its time for the product managers to step in and lend a helping hand by changing their protein product development definition.
Every product needs a product manager. This means that things that are good for us (think vegetables, running shoes, and protein bars) all need product managers. Likewise, things that are legal but perhaps not so good for us also need to have their own product managers (think guns, fatty foods, and porn). Into this latter category falls cigarettes.
There is no doubt that cigarettes are a big business or that they are bad for the customers who choose to use them. They are legal, but they are also generally considered to be deadly for those who choose to smoke. This is the way that the world has been for quite some time. Until things changed.
All of sudden, cigarette product managers found themselves in the challenging position of having to find ways to get their customers to not smoke.
Just imagine if you were a product manager at Amazon. What would one of your biggest challenges be? There’s no problem with Amazon having what your customers want – Amazon is huge and they’ve got a lot of warehouses. No, your biggest problem would be just exactly how you were planning on getting what your customer has ordered from your warehouse into their hands. Like a million times a day. Good news. Amazon thinks that they may have found a solution to this problem: hub.