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The JM Buzz

The JM Buzz

By Journal of Marketing

The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy!

The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
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How Voice Technology Influences What We Reveal About Ourselves

The JM BuzzJan 19, 2023

00:00
02:31
Should Hospitals Specialize in an Area or Diversify?

Should Hospitals Specialize in an Area or Diversify?

Specialize? Diversify? Do patients care? This Journal of Marketing study assesses the impact of a hospital’s portfolio of services on patient demand.

Read an in-depth recap of this research here: https://www.ama.org/2023/11/14/should-hospitals-specialize-in-an-area-or-diversify-the-impact-of-hospital-portfolios-on-patient-demand/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231204247

Reference: Sarang Sunder and Sriram Thirumalai, “Hospital Portfolio Strategy and Patient Choice,” Journal of Marketing.

Narrator: Adalgisa Butkewitsch

Acknowledgments: Sushma Kambagowni

Topics: hospital marketing, medical departments, portfolio strategy, patient choice

The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠University FM

Mar 07, 202404:13
JM Buzz Deep Dive: Moving Beyond Null Hypothesis Significance Testing (with Dr. Christopher Bechler)
Feb 29, 202437:43
Should National Brand Manufacturers Enter the Intensely Competitive Private Label Business?
Feb 15, 202403:30
Good for the Environment and Good for Business: How Circular Take-Back Programs Enhance Consumer Valuation
Feb 08, 202403:27
Marketing Research is Too Narrow: How the Field Must Change to Keep Producing Relevant, Timely Knowledge
Feb 01, 202403:36
A Research-Proven Strategy for Companies to Survive Bankruptcy

A Research-Proven Strategy for Companies to Survive Bankruptcy

A new Journal of Marketing study explains a strategy for managing supplier relationships that can help companies survive bankruptcy.


Read an in-depth recap of this research here: https://www.ama.org/2023/10/17/the-secret-to-surviving-bankruptcy-pay-attention-to-buyer-supplier-interactions-during-the-bankruptcy-process/


Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231193994


Reference: Sudha Mani, Vivek Astvansh, and Kersi D. Antia, “Buyer–Supplier Relationship Dynamics in Buyers’ Bankruptcy Survival,” Journal of Marketing.


Narrator: Adalgisa Butkewitsch

Acknowledgments: Sushma Kambagowni

Topics: bankruptcy, B2B, buyer–supplier relations, suppliers, relationship dynamics


The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠University FM

Jan 25, 202403:37
When Less Is More: The Power of Simple Packaging for Consumable Products

When Less Is More: The Power of Simple Packaging for Consumable Products

A new Journal of Marketing study examines why consumers increasingly desire minimalist aesthetics in packaging of consumable products.


Read an in-depth recap of this research here: https://www.ama.org/2023/09/26/when-less-is-more-the-power-of-simple-packaging-for-consumable-products/


Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231192049


Reference: Lan Anh N. Ton, Rosanna K. Smith, and Julio Sevilla, “Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products,” Journal of Marketing.


Narrator: Adalgisa Butkewitsch

Acknowledgments: Sushma Kambagowni

Topics: packaging, consumer goods, minimalism, product purity


The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠University FM

Jan 18, 202403:06
How Does a Digital-Native Brand Opening Its Own Physical Store Affect Sales in Existing Channels?
Jan 11, 202404:44
Hotels Should Pay Attention to Their Competitors' Reviews Too

Hotels Should Pay Attention to Their Competitors' Reviews Too

How does a hotel's online reviews—as well as reviews for its competitors—affect its bookings? A new Journal of Marketing study explores.


Read an in-depth recap of this research here: https://www.ama.org/2023/09/05/a-secret-for-boosting-hotel-bookings-analyze-online-user-reviews-for-both-your-hotel-and-your-competitors/


Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231191449


Reference: Sanghoon Cho, Pelin Pekgun, Ramkumar Janakiraman, and Jian Wang, “The Competitive Effects of Online Reviews on Hotel Demand,” Journal of Marketing.


Narrator: Adalgisa Butkewitsch

Acknowledgments: Sushma Kambagowni

Topics: advertising, marketing strategy, social media, digital marketing


The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠University FM

Jan 04, 202403:17
JM Buzz Deep Dive: Battling Deceptive Pricing (with Dr. Adithya Pattabhiramaiah)
Dec 07, 202341:18
How Marketers Measure "Willingness to Pay" Is Flawed—Now There's a Better Way

How Marketers Measure "Willingness to Pay" Is Flawed—Now There's a Better Way

A new Journal of Marketing study provides an improved methodology for determining willingness to pay by taking context and comparisons into account.


Read an in-depth recap of this research here: https://www.ama.org/2023/10/03/how-marketers-measure-willingness-to-pay-is-flawed-now-theres-a-better-way/⁠


Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231195564


Reference: Sharlene He, Eric T. Anderson, and Derek D. Rucker, “Measuring Willingness to Pay: A Comparative Method of Valuation,” Journal of Marketing.


Narrator: Nicole Tai Liu

Acknowledgments: Sushma Kambagowni

Topics: willingness to pay, research methodology, marketing research


The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠University FM

Nov 16, 202302:32
How Do Investors React to Crowdsourcing Contests?

How Do Investors React to Crowdsourcing Contests?

Crowdsourcing contests for marketing ideas such as new ads, graphics, and products are popular, but do these strategies pay off with investors?


Read an in-depth recap of this research here: https://www.ama.org/2023/09/12/how-do-investors-react-to-crowdsourcing-contests/


Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231191446


Reference: Zixia Cao, Hui Feng, and Michael A. Wiles, “When Do Marketing Ideation Crowdsourcing Contests Create Shareholder Value? The Effect of Contest Design and Marketing Resource Factors,” Journal of Marketing.


Narrator: Nicole Tai Liu

Acknowledgments: Sushma Kambagowni

Topics: advertising, marketing strategy, social media, digital marketing


The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠University FM

Nov 09, 202302:34
A Tale of Two Channels: How Digital Ads Perform in AI Recommendation vs. User Subscription Channels on Platforms Like Twitter, Google News, and TikTok
Oct 19, 202303:07
Collaborating with Universities Makes Products More Attractive to Consumers
Oct 12, 202302:42
How to Stop Customers from Abandoning Self-Designed Products

How to Stop Customers from Abandoning Self-Designed Products

95% of consumers who start self-designing a product abandon the process before purchase. A new Journal of Marketing study shows how companies can change this.


Read an in-depth recap of this research here: https://www.ama.org/2023/07/18/the-secret-to-maximizing-the-benefits-of-self-design-provide-social-feedback-during-the-process-to-reduce-rates-of-abandonment/


Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231183977


Reference: Franziska Krause and Nikolaus Franke, “Understanding Consumer Self-Design Abandonment: A Dynamic Perspective,” Journal of Marketing.


Narrator: Elizabeth Ann Sismour

Acknowledgments: Sushma Kambagowni

Topics: product design, customization, consumer behavior, customer experience


The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM

Oct 05, 202302:42
Marketers Want Consumers to Imagine Using a Product—But How Well Does This Actually Work?
Sep 28, 202303:06
Why Do Consumers Unfollow Brands? Here's One Research-Proven Reason
Sep 14, 202302:36
JM Buzz Deep Dive: Political Identity and Consumer Behavior (with Dr. Lauren Grewal)

JM Buzz Deep Dive: Political Identity and Consumer Behavior (with Dr. Lauren Grewal)

Can we get beyond simple notions such as "conservatives like Chick-fil-A and liberals like Ben & Jerry's" to understand how personal beliefs affect satisfaction with everyday purchases? And how can recent marketing scholarship help us understand consumers' responses to markets that are more controversial—like the markets for blood or the moral aspects of sex work—and how consumers might also be persuaded to shift their perspectives?


Join host Lauren Grewal (Dartmouth College) as she interviews authors of recent Journal of Marketing articles that have addressed this topic: Shreyans Goenka (Virginia Tech), Daniel Fernandes (Universidade Católica Portuguesa), and Nailya Ordabayeva (Dartmouth College).


The studies discussed include:


Shreyans Goenka and Stijn M.J. van Osselaer, “Why is it Wrong to Sell Your Body? Understanding Liberals’ vs. Conservatives’ Moral Objections to Bodily Markets,” Journal of Marketing. (Read an in-depth summary of this research here: https://www.ama.org/2021/11/03/why-is-it-wrong-to-sell-your-body-understanding-liberals-vs-conservatives-moral-objections-to-bodily-markets/)


Daniel Fernandes, Nailya Ordabayeva, Kyuhong Han, Jihye Jung, and Vikas Mittal, “How Political Identity Shapes Customer Satisfaction,” Journal of Marketing. (Read an in-depth summary of this research here: https://www.ama.org/2021/12/01/should-brands-alter-customer-satisfaction-strategies-based-on-political-identity/)


Host: Lauren Grewal


Topics: politics, consumer behavior, segmentation, identity, morality, illegal markets, sex work, free will, customer satisfaction, political ideology, polarization, marketing


The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM

Sep 07, 202343:54
Specialty Drugs Accounted For Most New Product Launches in the Past Decade—Why Do We Know So Little About How Clinical Studies Influence Their Diffusion?
Aug 31, 202303:59
Do Autonomous Products Deprive Us of Meaningful Experiences?
Aug 24, 202303:55
The Secret to In-Store Displays: Where to Place Discounted Products Relative to Regularly Priced Products to Maximize Sales
Aug 17, 202304:10
Brand Extensions Often Fail—Here's How To Them Up for Success
Aug 10, 202303:28
Battling Deceptive Pricing: How Revealing the "True Normal Price" Can Protect Consumers
Jul 27, 202303:33
"Choozing" the Best Spelling: How Do Consumers Respond to Unconventionally Spelled Brand Names?
Jul 13, 202303:20
Bad Medical News Causes Patients to Choose Brand Name Drugs over Generics, Costing Billions
Jul 06, 202303:24
JM Buzz Deep Dive: Data in Marketing Research (with Dr. Girish Mallapragada)

JM Buzz Deep Dive: Data in Marketing Research (with Dr. Girish Mallapragada)

Creating new knowledge depends on data, it depends on theory, and in some ways, it depends on both together. With the explosion of data today, it's difficult to know where to begin. Do you start with data? Do you begin with theory? Or do you use them in some way that's interchangeable?


Join host Girish Mallapragada, Associate Professor of Marketing at Indiana University, for a discussion about data, theory, and how they come together to form new knowledge. He interviews special guests Peter Golder (Professor of Marketing, Dartmouth College), Johannes Boegershausen (Assistant Professor of Marketing, Erasmus University), and Isaac Dinner (Director of Econometric Modeling, indeed.com).


The studies discussed include:


Peter N. Golder, Marnik G. Dekimpe, Jake T. An, Harald J. van Heerde, Darren S. U. Kim, and Joseph W. Alba, “Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation,” Journal of Marketing. doi:10.1177/00222429221129200. (Read an in-depth summary of this research here: https://www.ama.org/2022/11/01/empirics-or-theory-first-a-case-for-an-empirics-first-approach-that-develops-marketing-relevant-insights-from-real-world-problems/)


Johannes Boegershausen, Hannes Datta, Abhishek Borah, and Andrew T. Stephen, “Fields of Gold: Scraping Web Data for Marketing Insights,” Journal of Marketing. doi:10.1177/00222429221100750 (Read an in-depth summary of this research here: https://www.ama.org/2022/06/01/fields-of-gold-scraping-web-data-for-marketing-insights/)


Host: Girish Mallapragada


Topics: data, theory, marketing research, marketing, academic research, web scraping, data scraping, empirical research, marketing theory, research methods, API, user-generated content, social media, big data


The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM

Jun 29, 202327:49
It's Time for Marketing Researchers to Change Their Approach to Gender

It's Time for Marketing Researchers to Change Their Approach to Gender

A deep dive into gender-based research in top-tier marketing journals reveals they are out of step with contemporary societies and firms.


Read an in-depth recap of this research here: https://www.ama.org/2023/04/04/its-time-for-marketing-researchers-to-change-their-approach-to-gender/


Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231154532


Reference:  Lisa Peñaloza, Andrea Prothero, Pierre McDonagh, and Kathrynn Pounders, “The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments,” Journal of Marketing.


Narrator: Saira Salyani

Acknowledgments: Aman Soni

Topics: marketing, gender, marketing research, gender identity, society, literature review


The JM Buzz is a production of the Journal of Marketing and is produced by University FM.

Jun 22, 202303:27
The Power of Free Shipping: How an Upfront Membership Fee Can Help Online Retailers Boost Revenue
Jun 08, 202303:48
Creating Effective Marketing Messages Through Moderately Surprising Syntax

Creating Effective Marketing Messages Through Moderately Surprising Syntax

Syntactic surprise is a unique aspect of syntax that accounts for the effectiveness of marketing messages. Messages are most effective at a medium syntactic surprise level, but less effective at low and high levels.


Read an in-depth recap of this research here: https://www.ama.org/2023/03/28/the-element-of-surprise-how-unexpected-syntax-makes-marketing-communications-more-effective/


Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231152880


Reference: A. Selin Atalay, Siham El Kihal, and Florian Ellsaesser, “Creating Effective Marketing Messages Through Moderately Surprising Syntax,” Journal of Marketing.

Narrator: Josephine Stein

Acknowledgments: Aman Soni

Topics: content marketing, online content, language, marketing messages, natural language processing, syntax, syntactic surprise, marketing communications


The JM Buzz is a production of the Journal of Marketing and is produced by University FM.

Jun 01, 202303:30
How Language Affects Content Engagement

How Language Affects Content Engagement

Language that is easier to process encourages continued reading, as does language that evokes anxious, exciting, and hopeful emotions.


Read an in-depth recap of this research here: https://www.ama.org/2023/03/21/the-challenge-of-keeping-an-audience-engaged-how-language-shapes-attention/


Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231152880


Reference:

Jonah Berger, Wendy W. Moe, and David A. Schweidel, “What Holds Attention? Linguistic Drivers of Engagement,” Journal of Marketing.


Narrator: Saira Salyani

Acknowledgments: Aman Soni

Topics: content marketing, digital marketing, natural language processing, online content, language, emotion


The JM Buzz is a production of the Journal of Marketing and is produced by University FM.

May 25, 202303:45
Can Soda Brands Reduce Sugar Without Losing Sales?
May 11, 202303:21
When to Use Facts vs. Feelings for Soliciting Donations
May 04, 202303:27
How Effective is Advertising for Robotic Surgery?

How Effective is Advertising for Robotic Surgery?

Can advertising for high-tech surgery influence consumers to choose this type of surgery over conventional procedures?


Read an in-depth recap of this research here: https://www.ama.org/2023/02/28/are-you-willing-to-let-robots-operate-on-you-the-role-of-advertising-in-high-tech-medical-procedures/


Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221151058


Reference:

Tae Jung Yoon and TI Tongil Kim, “The Role of Advertising in High-Tech Medical Procedures: Evidence from Robotic Surgeries,” Journal of Marketing. doi:10.1177/00222429221151058


Narrator: Josephine Stein

Acknowledgments: Aman Soni

Topics: health care marketing, surgery, advertising, public policy, robotic surgery, laparoscopic surgery


The JM Buzz is a production of the Journal of Marketing and is produced by University FM.

Apr 27, 202302:45
Financial Vulnerability Is About More than Just Income

Financial Vulnerability Is About More than Just Income

Regardless of income, most consumers across the socioeconomic spectrum experience varying degrees of financial vulnerability at different points in their lives.


Read an in-depth recap of this research here: https://www.ama.org/2023/02/21/the-myth-around-financial-vulnerability-and-why-it-not-only-affects-those-with-low-income/


Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221150910


Reference:

Linda Court Salisbury, Gergana Y. Nenkov, Simon J. Blanchard, Ronald Paul Hill, Alexander L. Brown and Kelly D. Martin, "Beyond Income: Dynamic Consumer Financial Vulnerability," Journal of Marketing. doi:10.1177/00222429221150910⁠


Narrator: Saira Salyani

Acknowledgments: Aman Soni

Topics: income, personal finance, marketing ethics, consumer vulnerability,


The JM Buzz is a production of the Journal of Marketing and is produced by University FM.

Apr 20, 202302:52
JM Buzz Deep Dive: Entry Effects and Online Platforms in Retailing (with Dr. Kristopher Keller)

JM Buzz Deep Dive: Entry Effects and Online Platforms in Retailing (with Dr. Kristopher Keller)

What should retail managers do to protect themselves against a new organic store opening in their neighborhood? How does the format of an online retail platform affect the success of the brands that sell on it? In today's episode, Dr. Kristopher Keller (University of North Carolina-Chapel Hill) examines cutting-edge Journal of Marketing research in the retail landscape with guests Stijn Maesen (Imperial College London), Katrijn Gielens (University of North Carolina at Chapel Hill), and Erwin Jansen (SPAR).


The studies discussed include:


Stijn Maesen and Lien Lamey (2023), “The Impact of Organic Specialist Store Entry on Category Performance at Incumbent Stores,” Journal of Marketing, doi:10.1177/00222429221090983. (Read an in-depth summary of this research here: https://www.ama.org/2022/04/20/how-generalist-stores-can-protect-category-sales-when-specialist-merchants-enter-the-market/)


Zhiling Bei and Katrijn Gielens (2023), “The One-Party Versus Third-Party Platform Conundrum: How Can Brands Thrive?Journal of Marketing, doi:10.1177/00222429221116803. (Read an in-depth summary of this research here: https://www.ama.org/2022/08/16/the-one-party-versus-third-party-question-how-brands-tackle-the-challenges-of-selling-via-online-platforms/)


Host: Kristopher Keller


Topics: retail, organic retailers, competition, retailing, organic food, grocery shopping, marketing, e-commerce, branding, relationship marketing, online retail platforms, online sales, marketing mix


The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM

Apr 13, 202339:40
Answer This Question Before Selling a New Innovation

Answer This Question Before Selling a New Innovation

In what form should an innovation be sold? A new Journal of Marketing study finds companies must first determine "what to sell" before answering the "how to sell" question.


Read an in-depth recap of this research here: https://www.ama.org/2023/02/14/should-you-sell-know-how-components-or-systems-companies-must-answer-this-question-before-deciding-how-to-sell/


Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221149437


Reference:

Kellilynn M. Frias, Mrinal Ghosh, Narayan Janakiraman, Dale F. Duhan, and Robert F. Lusch, “A Theory of Product-Form Strategy: When to Market Know-how, Components, or Systems? Journal of Marketing.


Narrator: Saira Salyani

Acknowledgments: Aman Soni

Topics: innovation, components, systems, products, technology, new products, selling


The JM Buzz is a production of the Journal of Marketing and is produced by University FM.

Apr 06, 202302:32
How Subscription Companies Can Avoid "Box Fatigue"
Mar 30, 202302:47
The Secret to Fundraising: Let Donors to Choose How Their Money Is Spent

The Secret to Fundraising: Let Donors to Choose How Their Money Is Spent

Trying to raise funds? A new Journal of Marketing study shows that letting donors decide which project to fund can boost revenues by more than 40%.

Read an in-depth recap of this research here: https://www.ama.org/2023/01/31/the-secret-to-fundraising-allow-donors-to-choose-how-their-money-is-spent/


Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221148969


Reference:

Emilie Esterzon, Aurélie Lemmens, and Bram Van den Bergh, “Enhancing Donor Agency to Improve Charitable Giving: Strategies and Heterogeneity,” Journal of Marketing. doi:10.1177/0022242922114896


Narrator: Josephine Stein

Acknowledgments: Aman Soni

Topics: fundraising, donations, charity, charitable giving, agency, fundraising campaigns, choice, machine learning


The JM Buzz is a production of the Journal of Marketing and is produced by University FM.

Mar 23, 202302:41
Can You Trust Doctors' Yelp Ratings?
Mar 16, 202302:37
JM Buzz Deep Dive: Marketing and Society (with Dr. Dionne Nickerson)

JM Buzz Deep Dive: Marketing and Society (with Dr. Dionne Nickerson)

Consumers and other stakeholders increasingly expect firms to address issues of societal impact. As these expectations grow, we wanted to explore some of the ways in which marketing intersects with societal issues, specifically focusing on issues pertaining to the firm’s internal and external stakeholders.


Our host for this episode is Dr. Dionne Nickerson, an assistant professor at Indiana University specializing in sustainability and corporate social responsibility. She will discuss findings from recent Journal of Marketing articles with two guests: Dr. Chandra Srivastava, Assistant Professor at St. Edward's University and lead author of the article, "Customer Orientation and Financial Performance: Women in Top Management Teams Matter!" and Dr. Linda Court Salisbury, Associate Professor at Boston College and lead author of the article, "Beyond Income: Dynamic Consumer Financial Vulnerability."


References:

Chandra Srivastava, Saim Kashmiri, and Vijay Mahajan, "Customer Orientation and Financial Performance: Women in Top Management Teams Matter!" Journal of Marketing. doi:10.1177/00222429221120419

Linda Court Salisbury, Gergana Y. Nenkov, Simon J. Blanchard, Ronald Paul Hill, Alexander L. Brown and Kelly D. Martin, "Beyond Income: Dynamic Consumer Financial Vulnerability," Journal of Marketing. doi:10.1177/00222429221150910


Host: Dr. Dionne Nickerson

Topics: women in marketing, management teams, female leadership, customer orientation, financial performance, financial vulnerability, decision making, marketing ethics


The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM

Mar 09, 202332:18
Asking for Customer Reviews at the Right Time: Sooner Is Not Always Better
Mar 02, 202302:42
Three Simple Ways to Encourage App Adoption
Feb 23, 202302:45
Think Before Designing Your Logo: How Marketers Can Capitalize on the Power of Perception to Influence Beliefs About Brand Performance
Feb 16, 202302:40
Ask for Payment Before or After? The Effects of Timing in Pay-What-You-Want Pricing
Feb 09, 202302:47
Sell More to a Customer by Treating Other People and Property Considerately
Feb 02, 202302:30
How to Mitigate the Effects of Insider Selling
Jan 26, 202302:51
How Voice Technology Influences What We Reveal About Ourselves
Jan 19, 202302:31
Do Acquisitions Harm the Acquired Brand? Identifying Conditions that Reduce the Negative Effect

Do Acquisitions Harm the Acquired Brand? Identifying Conditions that Reduce the Negative Effect

Why do consumers have negative reactions to acquired brands? A new Journal of Marketing study investigates.


Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221137817


Read an in-depth recap of this research: https://www.ama.org/2022/11/22/do-acquisitions-harm-the-acquired-brand-identifying-conditions-that-reduce-the-negative-effect/


Reference: Alessandro Biraglia, Christoph Fuchs, Elisa Maira, and Stefano Puntoni, “When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account,” Journal of Marketing, doi:10.1177/00222429221137817


Producer: Marissa Lambert

Narrator: Josephine Stein

Acknowledgments: Sushma Kambagowni

Topics: acquisitions, branding, brand values, values authenticity, authenticity, signaling theory, consumer reactions, consumer behavior


The JM Buzz is a production of the Journal of Marketing and is produced by University FM.

Jan 12, 202302:36
Does COVID-Related Advertising Lead To More Social Distancing? How Brands Can Influence Social Outcomes
Dec 15, 202202:49
JM Buzz Deep Dive: Getting the Most Out of Your Influencer Marketing (with Dr. Christian Hughes)

JM Buzz Deep Dive: Getting the Most Out of Your Influencer Marketing (with Dr. Christian Hughes)

Influencer marketing is among the fastest growing channels in advertising and marketing today. As this trend grows, we wanted to examine all the factors that drive the success of influencer marketing campaigns, with a focus on the role of influencer authenticity. Join Dr. Christian Hughes (Notre Dame University) as she interviews Dr. Fine Leung (Hong Kong Polytechnic University) and Dr. Simone Wies (Goethe University Frankfurt) about the findings from their latest Journal of Marketing articles focused on influencer marketing.


The two articles discussed are:


Leung, Fine, Flora Gu, Yiwei Li, Jonathan Z. Zhang, and Robert W. Palmatier (2022), "Influencer Marketing Effectiveness," Journal of Marketing. doi:10.1177/00222429221102889

Wies, Simone, Alexander Bleier, and Alexander Edeling (2022), "Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement," Journal of Marketing. doi:10.1177/00222429221125131


Host: Dr. Christian Hughes

Production Assistance: Alumni FM


Topics: influencer marketing, online influencers, consumer engagement, social media, marketing strategy, content, branding, engagement


The JM Buzz is a production of the Journal of Marketing and is produced by University FM.

Dec 08, 202230:13