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The Working Traveller

The Working Traveller

By Jo Barnes

If you want to build an online lifestyle business you can run from anywhere in the world whether that be your kitchen table or a beach in Fiji, you're in the right place! Nomadic solopreneur of 14+ years, host Jo Barnes is on a mission to arm action takers like you with the knowledge, tools, strategies & inspiration to do just that! Join Jo & guests to explore the world of living life by your own design.
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#76 - Two Strategies You Must Implement for Long Term Online Business Success!

The Working TravellerNov 09, 2020

00:00
34:50
#85 - Now, Not How: The Art of Immediate Action

#85 - Now, Not How: The Art of Immediate Action

In this episode I’m diving into the transformative power of taking action—right here, right now. Inspired by Noah Kagan's new book & insights, and my own journey, I explore why so many of us get stuck in the planning phase, endlessly waiting for the 'perfect' moment that never arrives. From personal anecdotes of triumphs and setbacks to the common pitfalls of overcomplication and the fear of imperfection, I unravel the threads that hold us back. But more importantly, I'll arm you with practical, actionable strategies to break free from the cycle of procrastination. Whether you're a seasoned entrepreneur or just starting out on your journey, this episode is a call to embrace the beauty of action, to learn by doing, and to redefine failure as a stepping stone to success. So, if you're ready to shed the weight of 'how' and embrace the liberating simplicity of 'now,' tune in and take the first step towards turning your dreams into reality.
Feb 18, 202417:53
#84 - From Architect to Amazon Seller to 6 Figure Shopify Seller & Full Time Traveler - Dan Worthington
Dec 04, 202126:58
#83 - Lessons Learned in 2020
Dec 28, 202058:03
#82 - The 7 Strategies I'm Using to 100x My Website Traffic
Dec 21, 202021:43
#81 - Your Money Making Blog Content Strategy
Dec 14, 202039:60
#80 - Essential Pages & Plugins for Your Money Making Blog
Dec 07, 202037:45
#79 - Setting Up Your Money Making Blog
Nov 30, 202046:48
#78 - How to Make Money Blogging
Nov 24, 202029:55
#77 - 7 Steps to Choosing Your Perfect Online Lifestyle Business Niche!
Nov 16, 202032:29
#76 - Two Strategies You Must Implement for Long Term Online Business Success!
Nov 09, 202034:50
#75 - 21 Ways to Promote Your Lead Magnet

#75 - 21 Ways to Promote Your Lead Magnet

Welcome to Part 4 of my 3 part email marketing series.

Part 1 - 6 Steps to Building a High Converting Email Funnel

Part 2 - How to Create an Irresistible Lead Magnet: 6 Types

Part 3 - 6 Ways to Engage Your Email Subscribers

Part 4 - 21 Ways to Promote Your Lead Magnet

This was an unplanned episode, added at the request of a subscriber.

We talked about how to build your funnel, then how to create your lead magnet and then how to nurture your growing audience, but I didn't include where and how to promote your awesome list building free gift!

So in todays episode I'm running through 21 different places you can promote your lead generator!

I hope it helps!


Links Mentioned in This Episode

Biteable
Kapwing
Typorama
Headliner
Wavve
Amy Porterfield
Backlinko
Best Webinar Software

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram


Nov 02, 202034:39
#74 - 6 Ways to Engage Your Email Subscribers
Oct 26, 202034:24
#73 - How to Create an Irresistible Lead Magnet

#73 - How to Create an Irresistible Lead Magnet

Welcome to part 2 of my 3 part email marketing series.

Last week I walked you through the 6 Steps to Building a High Converting Email Funnel.

Today we're looking at how to create a lead magnet people can't help but sign up too!

I'm going to demonstrate six different types of lead generation offer, how you create each one and then where and how to upload to make it easily available to your brand new subscriber!

Here's what we're covering;

1. How to create an eBook or PDF

2. How to record and upload an audio course

3. How to create a mini video course

4. The benefits of creating and scheduling an email course and some best practices

5. How to add some fun to your list building with quizzes

6. How to create and deliver attractive and relevant contests

The good news is that all of the above are far easier to put together these days, so listen in to today's podcast and get your list builder in place today!


Links Mentioned in This Episode

How to Build a Huge Email List of Hot Leads for Your Business
Top 10 Ways to Find Awesome Content Ideas
Upwork
Fiverr
Designerr.io
Smart Blogger - Ebook Mistakes
How to Create an Ebook - Hubspot

Anchor.fm
Rev.com
Temi.com
Screenflow
Audacity
Zoom
Soundcloud

Streamyard
Screencastify
Loom
Camtasia

Thinkific
Teachable
Podia

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

Oct 19, 202036:48
#72 - 6 Steps to Building a High Converting Email Funnel

#72 - 6 Steps to Building a High Converting Email Funnel

You may wonder in the instant messaging, social media world we live in now, whether building an email list is still worth it.

The resounding answer is YES!

As fabulous as social media is, building an email list means building a database of very targeted subscribers.

Anyone who’s willing to trade an email address for your information is someone who’s very interested in what you have to offer. It doesn’t get much more targeted than that.

In todays podcast I’m walking you through the 6 Steps to Build an Email List of Subscribers who Love to Hear From You!

In fact this is Part 1 of what will ultimately be a 3 part podcast series.

In todays episode I walk you through the 6 steps to getting your email funnel setup;

  1. How to create an attractive lead generation offer including all the different types of lead magnet you could offer and how to start building your list without a lead magnet.
  2. Which email provider should you sign up for? I’ve been through quite a few and recently did a quite intensive costing exercise for my own business. Here’s my conclusion.
  3. The 5 golden rules of creating a high converting landing page and the tools to help you do that, (plus a throwback to the days of building landing pages on Kompozer).
  4. Why your thank you page is the second most important page in your lead generating funnel and what should be on it.
  5. Your first follow up email. What it should achieve and some do’s and don’ts.
  6. Nurturing your audience. The most important thing to always remember when creating all content including follow up emails.

In Parts 2 & 3, we’ll look at how to create a lead magnet and how to nurture your audience and keep them engaged in your content.

So without further ado, let’s make it happen!


Links Mentioned in This Episode

How to Build a Huge Email List of HOT Leads for Your Business
Marie Forleo
Jenna Kutcher
Amy Porterfield
Ryan Levesque - Ask
Vyper
Gleam.io
Upviral
Tim Ferris - 5 Bullet Friday
Mari Smith - Social Scoop

Active Campaign
Mailchimp

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

Oct 12, 202038:09
#71 - 8 Steps to Building Your Online Lifestyle Business

#71 - 8 Steps to Building Your Online Lifestyle Business

Wouldn’t it be awesome if on any given day you could choose to work from anywhere? Your favourite coffee shop, your kitchen table in your PJ’s, a beautiful beach. 

Well, that’s why we start lifestyle businesses. So we have that kind of choice. 

This week I decided to head down to my local beautiful beach here in Phuket for the day & record today’s podcast! I felt recording on the beach would highlight the benefits of what I’m talking about nicely! 

The podcast is an audio summary highlighting the main 8 steps to building your own online lifestyle business as detailed extensively in my step by step post here - How to Start a Life Changing Online Lifestyle Business

I highly recommend once you’ve listened to the podcast & made a note of each of the steps you read through the main post & download my free guide (see full show notes here).

Here's what I cover in the podcast;

  • Step 1 - Choose & Define Your Niche
  • Step 2 - Get Clear on Your Life & Business Goals
  • Step 3 - Plan for Profit
  • Step 4 - Identify Your Target Market
  • Step 5 - Create Your Brand & Message
  • Step 6 - Build Your Audience
  • Step 7 - Develop Your Business Model
  • Step 8 - Diversify & Grow


Links Mentioned in This Episode

How to Start a Life Changing Online Lifestyle Business
How to Build a Huge Email List of HOT Leads For Your Business
How to Start an Ecommerce Business and Sell Stuff You Love!
How We Built a 7 Figure Amazon FBA Business in 12 Months
40+ Content Marketing Examples for Your Lifestyle Business
189 Online Lifestyle Business Ideas for 2020 & Beyond
Customer Avatar WorkSheet - Digital Marketer

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

Oct 05, 202050:43
#70 - Getting Your Own ISBN No with Paul Holman

#70 - Getting Your Own ISBN No with Paul Holman

This was such an energetic chat with Paul Holman founder of Duchy Digital Publishing

Paul contacted me a few weeks ago and asked if he could publish my free ebook ‘6 Ways to Build a Business You Can Run From Anywhere in the World’ on kindle as an experiment.

Always fascinated to learn new things I was curious about the process and so as soon as the book went live I jumped on a live with Paul to find out what he did to get the book published.

Unfortunately I was a few days late and so missed advertising the 5 ‘free’ days you get to encourage people to leave reviews, so watch the interview then watch this space as we update and republish the book to get the launch / promo stages right.

I have also published an in depth post all about ‘How to Easily Self Publish and Sell Kindle Books on Amazon KDP 

This is a lifestyle business model you could get up and running in a weekend and the best part, you don’t even have to write the book!


See our video interview here - https://youtu.be/D49X45GN2V8

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

Sep 28, 202040:39
#69 - Selling on Zazzle with Caroline Jones

#69 - Selling on Zazzle with Caroline Jones

If you’re looking to build a small side income and would love to sell physical products without any upfront investment todays episode is for you!

The lovely Caroline Jones of Playful Pixel Designs kindly jumped on an FB live with me to talk through how she set up her Zazzle business.

Zazzle is a print on demand site meaning you create your designs and images, upload to various ‘blank’ products on the site and just like that the products are branded with your design!

Products like cards, buttons, bags, shoes, mugs, face masks, aprons, you name it, they have it!

Listen in as we talk about;

  • Setting up a totally free account! You don’t pay a penny until you start selling.
  • The types of products available and how to get started even if you’re not a designer
  • Setting up collections and following the trends to encourage sales
  • How you make money from the platform
  • The pros and cons of print on demand and Zazzle in particular

You have to love a business model you can start with literally no upfront costs whatsoever!

Give it a try! I’m certainly going to. :)


Links Mentioned in Todays Episode

Find Caroline's Zazzle Shop Here

Create your own Zazzle store here

See our video interview here - https://youtu.be/plkDn8svq7o

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

Sep 21, 202045:08
#68 - Build a Book to Build a Business with Sandra Spence
Sep 14, 202044:18
#67 - Locked Down in Cambodia with the Roaming Rebels

#67 - Locked Down in Cambodia with the Roaming Rebels

Cambodia is one of my favorite places in the world.

I was especially excited therefore to interview the awesome Roaming Rebels who at the time of interview were locked down in Cambodia due to the Covid 19 outbreak!

Barbara & Louis (aka Roaming Rebels) decided to pack up their lives in South Africa, reinvent themselves at age 50 and go traveling around the world on motorbikes!

Louis is the motorbike guy, for Barbara its been a new and interesting experience!

Along the way they’ve built a fabulously engaging Instagram account with almost 6000 followers already (they only set out last October) and hundreds of comments per post and do weekly travel videos on their YouTube channel.

I managed to catch up with them in the hotel they were staying in and find out;

  • What they were doing pre travel
  • What inspired them to make such a huge life change
  • How they found themselves re-grouting an entire swimming pool while locked down
  • How they’ve managed to create such an engaging Instagram following
  • What equipment they use to video their adventures
  • Where to next!
  • And loads more

An upbeat, inspiring, engaging interview with a beautiful couple living the dream!


Links Mentioned in Todays Episode

You can find the Roaming Rebels here:

https://www.facebook.com/RoamingRebels
https://www.youtube.com/RoamingRebels
https://www.instagram.com/roaming.rebels

See our video interview here - https://youtu.be/BpegSDKF-SY

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

Sep 07, 202055:49
#66 - Share Your Passion with Renee Hasseldine

#66 - Share Your Passion with Renee Hasseldine

Renee Hassel - like tassle - dine, is the creator and founder of shareyourpassion.com.au an Australian based business built to help thought leaders & experts find their voice and core message and turn it into powerful visual models & online content.

What I loved about todays chat apart from Renees infectious enthusiasm is how she was able to deliver her messages in easy to remember acronyms and visual steps, and that’s exactly what she teaches brands to do!


Links Mentioned in Todays Episode

You can find Renee here - https://shareyourpassion.com.au/
And listen to her podcast here - https://shareyourpassion.com.au/podcast/

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

Aug 31, 202041:46
#65 - How to Start & Grow a 7 Figure Amazon Business

#65 - How to Start & Grow a 7 Figure Amazon Business

In 2015 my husband & I started selling on Amazon. Within 12 months we'd grossed 1.2 million dollars with one product! It blew our minds.

We continued to grow our business over the following years topping $3 million (per year) with net profits in the region of 15 - 18%, until we sold it in early 2020.

That little business set us up for a good many years and taught me, in particular, the power of a loyal audience and a strong trusted brand (i.e, Amazon)

When we started in 2015, we invited members of my community to watch over our shoulders as we built the business. Two such members were Dan Worthington and his Mum Sue, who after 3 years growing their Amazon brand started traveling the world full time in 2018. You can find Dan and track his adventures @wanderingworthy on Instagram.

In Feb this year, they came out to Phuket, Thailand for my wedding, and as Covid struck decided to stay here for a while. In today's podcast episode Dan & I got together in the garden of a villa they were renting here to go through the process of starting and growing a successful brand on Amazon.

Please excuse the Cicadas in the background - Tropical Life! :)

I have added this podcast to my step by step mammoth Amazon guide on my blog which you can read and follow along here - https://yourlifestylebusiness.com/amazon-fba/

I hope it helps!


Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

Aug 24, 202001:03:02
#64 - Dare to be a Badass with Pam Vincent
Aug 17, 202048:21
#63 - Becoming a Published Author with Julie Cordiner
Aug 10, 202053:42
#62 - Is Email Marketing Dead? with Helen Lindop

#62 - Is Email Marketing Dead? with Helen Lindop

I started a little commerce store last year as a bit of an experiment and along the way hired the lovely Helen Lindop to organize all my email campaigns.

She did a fab job and is the founder of her own email marketing agency helping clients the world over organize and manage their email clients, platforms, and campaigns.

I asked Helen to jump on a call with me to have a chat about email marketing in 2020. Particularly taking into consideration social media and instant messaging that seem far more prevalent than email these days.

During our far-reaching conversation Helen & I discussed;

How she started her own agency and some of the struggles she had to get off the ground

What it was about email marketing that particularly caught her eye

Why email marketing is not dead and why it's still such an important part of your marketing strategy

Why email marketing is harder and what you need to consider to ensure it’s effective in 2020 and beyond

How to get started building an email list

How to create engagement from the get-go

How to re-engage your list after a period of absence

Some key points to know about GDPR

The best email clients online today


Links Mentioned in Todays Episode

You can find Helen here - https://helenlindop.com/
And on YouTube here - https://www.youtube.com/user/HelenLindop

Mailer Lite
Convert Kit
Klaviyo
Aweber
Mailchimp
Elementor

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

Aug 03, 202001:04:37
#61 - 16 Lessons Learned from a 10 Day FB Live Challenge
Jul 27, 202026:50
#60 - How Big Brands Grow Their Social Media Audiences - #startwithone!

#60 - How Big Brands Grow Their Social Media Audiences - #startwithone!

There isn’t any one magic secret that leads to all success in business, but there are a few big ones which if you get right will have an exponential affect on your efforts.

This is one of those ‘big ones’.

What I mean by platform is the place from which you will build your audience. Where you’ll post the bulk of your content, create the most engagement, showcase your expertise and become known for what your business does.

The challenge is that when we start out, we measure our beginnings with other people’s journeys and those people may have been building their business for decades! We tell ourselves that we need to be everywhere to be seen and the feeling is exacerbated by experts telling us we need to be everywhere to be seen, when those very experts started in one place & grew from there.

The truth is when we’re just getting started we don’t have the time or the money to be everywhere (although there are some hacks we can adopt to help us seem as if we’re everywhere).

In todays episode I’m giving concrete examples of some of the most successful names & brands in the online business space today who started with just one single platform, built a huge audience and grew from there.

#startwithone!


Links Mentioned in Todays Episode

Kat Coroy
Jenna Kutcher
Sunny Lenarduzzi
Brian Dean
Pat Flynn
Amy Porterfield
Neil Patel
Mark Manson
Marie Forleo
Mari Smith
Peter McKinnon
Gary Vaynerchuk

See our video interview here - https://youtu.be/6xlLHI-8m_4

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

Jul 17, 202022:34
#59 - Obliterating Overwhelm & Getting More Done with Pip Meecham

#59 - Obliterating Overwhelm & Getting More Done with Pip Meecham

Who doesn’t love the thought of speeding through your tasks and ticking off your to do’s with that gleam of satisfaction you feel as you mark each job - DONE!

Truth be told, I sometimes add a task to my to do after I’ve done it just to cross it off!!! (Come on, I know you do too!)

In todays episode I’m talking with systems superstar Pip Meecham, founder of http://projectbox.com.au/, an Australian based company helping businesses the world over organize their processes to become more streamlined and productive.

In this upbeat, energetic chat Pip introduces us to fab piece of kit which is like Asana, Trello, Slack & Wunderlist all rolled into one!

Plus she gives some amazing tips on how to organize your day to quiet simply get more done!

I hope it helps! :)


Links Mentioned in Todays Episode

Find out more about Pip here - Project Box

Click Up

See our video interview here - https://youtu.be/xcGPMLwwdzw

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

Jul 10, 202034:41
#58 - 16 Ways to Grow Your Facebook Group
Jul 05, 202028:56
#57 - How to Fund Full Time Travel with Dan Worthington
Jun 27, 202031:31
#56 - Top 10 Ways to Find Awesome Content Ideas
Jun 19, 202019:25
#55 - How to Start a Digital Marketing Agency with Leanne Cohens

#55 - How to Start a Digital Marketing Agency with Leanne Cohens

I loved this chat with Leanne!

Leanne is the founder of marketingleap.net, an Australian based Digital Marketing Agency offering everything from social media marketing, ads, content marketing and training & coaching. Everything a small business needs to grow its profile on the web.

She didn’t start off with all these services though. In fact Leanne learned as she went and I love her story of staying one step in front of her clients at all times, immersing herself in what she needed to learn to offer the best service allowing her to grow.

Check out todays episode, particularly if you’re concerned you’re not qualified enough to do what you want to do!


Links Mentioned in Todays Episode

marketingleap.net
https://web.facebook.com/groups/thequantumbp/
https://web.facebook.com/melissa.groom.9

See our video interview here - https://youtu.be/4A-BHW_XQeI

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

Jun 11, 202039:09
#54 - The Your Lifestyle Business Easy to Follow Content Strategy
Jun 04, 202016:40
#53 - How to Build & Sell a Profitable Ecommerce Business at Only 14 Years Old!
May 28, 202028:23
#52 - How to Stand Head & Shoulders Above Your Competition
May 21, 202019:50
#51 - What Business Are You In
May 15, 202025:34
#50 – Planning Your Ideal Lifestyle Budget
May 08, 202026:17
#49 - 5 Key Steps to Build a Six (or Seven) Fig Online Lifestyle Business
May 01, 202027:26
#48 – The Mind Game of Ecommerce with Nick Peroni

#48 – The Mind Game of Ecommerce with Nick Peroni

“It's really all just one big mind game. Which can be frustrating until we understand how liberating that really is. Within our thoughts, we have the power to achieve anything we're willing to work for, if we only have the discipline to control our thoughts towards the goals we have.”  Nick Peroni

In today’s episode, I'm joined by Nick Peroni, the founder of Ecom Empires and the Worldwide Ecom Tour. Nick has spoken in over 20 countries, worked in multiple verticals, and helped thousands find success with eCommerce.

Tune in and find out how Nick started Ecom Empires, why he offers his courses for free, how he developed his mastermind sessions, why mind game is Nick’s key to success, and much more!


Overview of Episode:

· 00:00 - What you can expect from this episode

· 03:42 – Who is Nick Peroni?

· 06:52 – How Nick started his company, Ecom Empires

· 10:21 – Why content is king

· 12:30 – Why Nick didn't make a shift from free to paid courses that he has made

· 16:56 – What piece of advice Nick has for newbie entrepreneurs

· 20:58 – The importance of sharing knowledge and following your passion

· 24:09 – Nick’s greatest passion and the biggest lessons he learned on his eCommerce journey

· 29:56 – What to do when you are at the beginning with your business and “it’s not happening”

· 35:53 – How Nick monetized his website with a free membership

· 38:43 – How Nick developed his mastermind sessions

· 40:46 – Two important benefits of partnership

· 45:21 – Curating other people’s content and time effectiveness

· 48:28 – How to generate funds quickly with your business ·

· 51:35 – All you need to know about Nick’s public speaking and Ecom Empires

· 56:11 – Nick’s explanation of an introspective post he wrote on Facebook

· 01:01:34 – What’s in the future for Nick

· 01:04:04 – Is dropshipping still a thing?


Episode Links:

· Greg McKeown: “Essentialism” - https://amzn.to/34kUbmH

· Ecom Empires Facebook Group - https://www.facebook.com/groups/ecomempires

· Ecom Empires Website - https://ecomempires.co/join

· Full Post & Show Notes -

· Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity 

· Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

· Your Lifestyle Business Shopify - http://yourlifestylebusiness.com/shopify


Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Nov 25, 201901:07:10
#47 - How Mom & Daughter are Helping Change the World with Ecommerce

#47 - How Mom & Daughter are Helping Change the World with Ecommerce

Nov 18, 201901:05:13
#46 - Women! Find & OWN Your Unique Voice
Nov 11, 201936:39
#45 - Passport to Fitness (for home based entrepreneurs)
Nov 04, 201955:53
#44 - 12 Steps to Get More Done & Love Every Minute!
Oct 28, 201946:29
#43 - To SEO or Not to SEO: That is the Question

#43 - To SEO or Not to SEO: That is the Question

Recently I have once again been exploring the world of SEO.

I say once again because I have periodically dipped my toe over the last 10 years determined to get my head around how it all works, only to give up after a week or so because it’s so bloody complicated / long winded and frankly boring.

Clearly I am not a ‘devil is in the detail’ person. It’s a weakness.

But as one of my main goals over the next few years is to grow my site I felt it only right to give it a go once again.

Here’s the thing though, in my niche, ‘building a lifestyle business’, the keywords I would like to rank for are so ridiculously competitive it seems like a pointless task to even try.

My logic is backed up by all the SEO blogs I read who say anything with a keyword difficulty over about 20 is not worth competing with and as most of my keywords are 50+, case closed.

In this instance the advice is to use long tail keywords and sure enough - ‘Build a lifestyle business you can be proud of and that will change your life and that you can do while watching TV & picking your nose’, isn’t too competitive! So I can see where they’re going with that.

But seriously, how important is it?

Should we care enough about SEO to devote some of our precious time towards it?

That’s what I’m exploring in todays podcast.

Links Mentioned in This Weeks Episode

Should I care about SEO
How to Start a Blog - Ryan Robinson
Mark Manson
Nomadic Matt
Jenna Kutcher
Marie Forleo
Ahrefs
Keysearch
Yoast SEO Plugin
Backlinko
Your Lifestyle Business Facebook Group

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

Oct 21, 201921:54
#42 - Lessons Learned From 10 Years Running a Lifestyle Business

#42 - Lessons Learned From 10 Years Running a Lifestyle Business

For the last 10 years my small family & I have been traversing the seas chasing the sun around the world!

In order to do so we had to make some money along the way and so between us, my hubby & I, we built two very successful, life changing online businesses.

Businesses which gave us the freedom to live anywhere, work anywhere, for me to pack up work for a couple of years and also for us to start to build a nest egg and make our money work for us over the long term.

Whilst I’d love to tell you we did all of this while sipping cocktails on a beach that is only partially true!

I say partially because there have been plenty of times we have been toiling away on our computers while sipping a bottle of chang by a pool or by the beach, such is the nature of working from anywhere!

But there have also been many many times I have watched the dawn break over the top of my computer screen as I realize I’ve been at it all night or we’ve holed ourselves away somewhere for days on end to just work our butts off to make things happen.

Many frustrations, lots of tears, a bit of burn out at times and more moments than I care to admit when you ask yourself whether just going home and getting a job would be easier.

But overall it’s 500% worth it.

The lifestyle we live, the freedom we have, the experiences we have been afforded and can continue to expose our daughter too.

I wouldn’t give up what we have in a heartbeat and to be honest right now I feel a huge second wind coming and the next few years are pure excitement to me!

But before I get carried away, let’s have a look at some of the key lessons I have learned along the way.

Lessons I hope will inspire and help you with starting and running your own lifestyle business.


Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

Oct 14, 201934:58
#41 - Lessons Learned from 10 Years Traveling the World
Oct 07, 201924:60
#40 - What Starting a Lifestyle Business and Getting Married Have in Common!
Sep 23, 201916:41
#39 - My Top 10 Life Changing Books for Lifestyle Entrepreneurs (MIHM EP113)
Sep 16, 201937:01
#38 - How I'm Starting My Online Ecommerce Business Today! (MIHM EP112)

#38 - How I'm Starting My Online Ecommerce Business Today! (MIHM EP112)

Back in 2015 my partner & I started a business selling products on Amazon. Kitchen products to be precise.

Within one year we had grossed over a million bucks with just one product.

In the following years we grew our product line and our revenues so much so that I packed up work for a couple of years to focus on my health & my daughter.

However after two years of lunching & brunching I realized this was not my destiny and earlier this year relaunched my Jo Barnes Online brand as Your Lifestyle Business.

My mission is to arm action taker with the tools, strategies and inspiration to build a business you can run from anywhere in the world whether that be your kitchen table or a beach in Fiji.

To that end I am about to launch my first experimental ecommerce store using Shopify. The goal being to build my own store and educate the members of my FB group as I go with over the shoulder videos, posts, and lots of discussion.

In todays episode I’m walking through my 12 step plan to get it off the ground.

I hope it helps and be sure to come and join the Facebook Group to watch it come to life! - https://yourlifestylebusiness.com/fbcommunity

Links Mentioned in This Weeks Episode

Customer Avatar Worksheet - Digital Marketer

Shopify

99 Designs

Your Lifestyle Business Facebook Group

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

Sep 09, 201938:15
#37 - 10 Steps to Building Your Freedom Lifestyle Business (MIHM EP111)
Sep 02, 201929:11
#36 - What Business Should I Start? (Make It Happen Monday Ep110)
Aug 26, 201922:47