Building Business with Ben Hodson
By JobNimbus
Join Ben Hodson CEO and co-founder of JobNimbus as he speaks with industry leaders on business topics that will elevate your company.
TOPICS INCLUDED:
Paid Marketing
Websites
Customer Relations
Team Building
Partnership
Growth Mindset
Hiring
Mentoring
ABOUT JOBNIMBUS:
JobNimbus was created by Ben Hodson and his co-founders after they saw a need for an effective CRM and project management software that would help contractors build their businesses by increasing their organization, efficiency, and profitability.
Become an Authority In The Construction Industry
⭐ Get FREE resources and catch up on season 3 HERE: https://bit.ly/3BKjMsJ
🚀 Free JobNimbus Demo: https://bit.ly/3ma9cTb
⭐ Follow us online at: https://www.facebook.com/jobnimbus/ https://www.instagram.com/jobnimbus/ https://www.linkedin.com/company/jobn...
Building Business Season 1&2 Playlist: https://bit.ly/3wLLfFg
How Partnerships Will Change Your Contracting Business
⭐ Get FREE resources and catch up on season 3 HERE: https://bit.ly/3BKjMsJ
🚀 Free JobNimbus Demo: https://bit.ly/3ma9cTb
⭐ Follow us online at: https://www.facebook.com/jobnimbus/ https://www.instagram.com/jobnimbus/ https://www.linkedin.com/company/jobn...
Building Business Season 1&2 Playlist: https://bit.ly/3wLLfFg
How To Hire The Best Talent as a Contractor
⭐ Get FREE resources and catch up on season 3 HERE: https://bit.ly/3BKjMsJ
🚀 Free JobNimbus Demo: https://bit.ly/3ma9cTb
⭐ Follow us online at: https://www.facebook.com/jobnimbus/ https://www.instagram.com/jobnimbus/ https://www.linkedin.com/company/jobn...
Building Business Season 1&2 Playlist: https://bit.ly/3wLLfFg
Social Media for Contractors
⭐ Get FREE resources and catch up on season 3 HERE: https://bit.ly/3BKjMsJ
🚀 Free JobNimbus Demo: https://bit.ly/3ma9cTb
⭐ Follow us online at: https://www.facebook.com/jobnimbus/ https://www.instagram.com/jobnimbus/ https://www.linkedin.com/company/jobn...
Building Business Season 1&2 Playlist: https://bit.ly/3wLLfFg
The Best Way Contractors Communicate With Customers
⭐ Get FREE resources and catch up on season 3 HERE: https://bit.ly/3BKjMsJ
🚀 Free JobNimbus Demo: https://bit.ly/3ma9cTb
⭐ Follow us online at: https://www.facebook.com/jobnimbus/ https://www.instagram.com/jobnimbus/ https://www.linkedin.com/company/jobn...
Building Business Season 1&2 Playlist: https://bit.ly/3wLLfFg
Manage Your Reputation as a Contractor
⭐ Get FREE resources and catch up on season 3 HERE: https://bit.ly/3BKjMsJ
🚀 Free JobNimbus Demo: https://bit.ly/3ma9cTb
⭐ Follow us online at: https://www.facebook.com/jobnimbus/ https://www.instagram.com/jobnimbus/ https://www.linkedin.com/company/jobn...
Building Business Season 1&2 Playlist: https://bit.ly/3wLLfFg
Let Your Contracting Business Run For You
⭐ Get FREE resources and catch up on season 3 HERE: https://bit.ly/3BKjMsJ
🚀 Free JobNimbus Demo: https://bit.ly/3ma9cTb
⭐ Follow us online at: https://www.facebook.com/jobnimbus/ https://www.instagram.com/jobnimbus/ https://www.linkedin.com/company/jobn...
Building Business Season 1&2 Playlist: https://bit.ly/3wLLfFg
Contractors: STOP Ignoring Bad Reviews
⭐ Get FREE resources and catch up on season 3 HERE: https://bit.ly/3BKjMsJ
🚀 Free JobNimbus Demo: https://bit.ly/3ma9cTb
⭐ Follow us online at: https://www.facebook.com/jobnimbus/ https://www.instagram.com/jobnimbus/ https://www.linkedin.com/company/jobn...
Building Business Season 1&2 Playlist: https://bit.ly/3wLLfFg
Free Leads That Convert Higher for Contractors
⭐ Get FREE resources and catch up on season 3 HERE: https://bit.ly/3BKjMsJ
🚀 Free JobNimbus Demo: https://bit.ly/3ma9cTb
⭐ Follow us online at: https://www.facebook.com/jobnimbus/ https://www.instagram.com/jobnimbus/ https://www.linkedin.com/company/jobn...
Building Business Season 1&2 Playlist: https://bit.ly/3wLLfFg
How to Brand Your Contracting Business
⭐ Get FREE resources and catch up on season 3 HERE: https://bit.ly/3BKjMsJ
🚀 Free JobNimbus Demo: https://bit.ly/3ma9cTb
⭐ Follow us online at: https://www.facebook.com/jobnimbus/ https://www.instagram.com/jobnimbus/ https://www.linkedin.com/company/jobn...
Building Business Season 1&2 Playlist: https://bit.ly/3wLLfFg
How to Find The Perfect Customers as a Contractor
⭐ Get FREE resources and catch up on season 3 HERE: https://bit.ly/3BKjMsJ
🚀 Free JobNimbus Demo: https://bit.ly/3ma9cTb
⭐ Follow us online at: https://www.facebook.com/jobnimbus/ https://www.instagram.com/jobnimbus/ https://www.linkedin.com/company/jobn...
Building Business Season 1&2 Playlist: https://bit.ly/3wLLfFg
Have you ever wanted to fire a customer? Identifying the right customers that match with the services your company offers, will save you from headaches and possible unsatisfied customers. It’s important to work with clients that you can provide the best services to. In this episode of Building Business JobNimbus CEO Ben Hodson and Jim Ahlin with Roofer Marketers discuss building a customer profile and identifying your perfect customers.
How Contractors Can Increase Their Rank on Google
⭐ Download Resources HERE: https://bit.ly/3JBtzDy
🚀 Free JobNimbus Demo: https://bit.ly/3ma9cTb
⭐ Follow us online at: https://www.facebook.com/jobnimbus/ https://www.instagram.com/jobnimbus/ https://www.linkedin.com/company/jobn...
Building Business Season 1&2 Playlist: https://bit.ly/3wLLfFg
What Every Contractors Website Needs
Is your website “selling” your company? Nearly half of consumers (44%) say they frequently use search engines to find information about businesses and services in a specific location. It’s one thing to get traffic to your site, it’s another thing to actually get them to buy. Giving prospects a call to action (CTA) when they are on your site increases the chances of purchases. In this episode of Building Business JobNimbus CEO Ben Hodson and Jim Ahlin discuss maximizing your conversion.
Key topics you will learn in this episode:
- Start with a CTA (call to action) such as “schedule free estimate”, “get a free quote now.”
- Controlling where your website visitors look by using a Z pattern.
- How to create the best visitor experience?
- Know your 3 company uniques. Why should someone choose your company over the competitor?
- Showing social proof (i.e. Google 5 star reviews)
- When maximizing conversion of your marketing budget, knowing when to allocate your advertising funds at the right time.
- Finding balance in your marketing during the seasons.
Resources:
Downloadable: Z pattern infographic
Pictures of JobNimbus customers with the best websites
Best time to market
- Mention benchmark page 20, one-fifth of respondents’ companies spend the most on marketing between March and June, while one-quarter spend about the same each month)
https://visualobjects.com/digital-marketing/blog/benefits-of-local-seo
How to Retarget Customers as a Contractor
⭐ Download Resources HERE: https://bit.ly/3nPkgpo
Resources: How to Generate More Roofing Leads: 5 Most Popular Methods for 2022
🚀 Free JobNimbus Demo: https://bit.ly/3ma9cTb
⭐ Follow us online at: https://www.facebook.com/jobnimbus/ https://www.instagram.com/jobnimbus/ https://www.linkedin.com/company/jobn...
Building Business Season 1&2 Playlist: https://bit.ly/3wLLfFg
Is your intended clientele seeing your company? The Rule of 7 says that a prospect needs to hear or see your message at least 7 times before they will take action. So, how do you get in front of the right customers? Online searches and ads are a business's best advocate. If your current marketing efforts are not as effective as you hoped, it’s time to retarget and remarket. In this episode of Building Business hear from JobNimbus CEO Ben Hodson and Jim Ahlin with Roofers Marketers as they share the best strategies of getting noticed.
How much should contractors spend on advertising?
⭐ Download Resources HERE: https://bit.ly/3nPkgpo
Resources: How to Generate More Roofing Leads: 5 Most Popular Methods for 2022
🚀 Free JobNimbus Demo: https://bit.ly/3ma9cTb
⭐ Follow us online at: https://www.facebook.com/jobnimbus/ https://www.instagram.com/jobnimbus/ https://www.linkedin.com/company/jobn...
Building Business Season 1&2 Playlist: https://bit.ly/3wLLfFg
Best Marketing Opportunities for Contractors
Building Business podcast is NOW AVAILABLE on Spotify and additional platforms: https://open.spotify.com/show/4wSwsnjTSkdA7A4AQKhNtR
Download Resources HERE: https://www.jobnimbus.com/buildingbusiness
Resources: How to Generate More Roofing Leads: 5 Most Popular Methods for 2022
Free JobNimbus Demo: https://bit.ly/3ma9cTb
Follow us online at: https://www.facebook.com/jobnimbus/https://www.instagram.com/jobnimbus/https://www.linkedin.com/company/jobn...
Building Business Season 1&2 Playlist: https://bit.ly/3wLLfFg
Are you taking advantage of the many opportunities of marketing and advertising? There is a range of lead sources available from customer referrals, Google searches, social media, and online ads to billboards. The key is determining where your company will shine. In this episode of Building Business, hear from JobNimbus CEO Ben Hodson and Jim Ahlin with Roofers Marketers as they discuss the fundamentals of marketing and how to get your company on the right track to increasing leads.
What you will learn in this episode:
- The benefits of marketing and advertising
- Ever wonder how Google knows who is the best? Google reads the content that is published online. Publishing high content leads to higher search volume to your website.
- Choosing the best lead sources for your business will create consistent visibility and leads!
- Before you outsource your marketing, do everything you can on your own. Find what works for your company and nail it! Outsource when you find you no longer have the bandwidth to do the marketing on your own.
Top 3 Marketing Mistakes Contractors Make
Building Business podcast is NOW AVAILABLE on Spotify and additional platforms: https://open.spotify.com/show/4wSwsnjTSkdA7A4AQKhNtR
Download Resources HERE: https://www.jobnimbus.com/buildingbusiness
Free JobNimbus Demo: https://bit.ly/3ma9cTb
Follow us online at: https://www.facebook.com/jobnimbus/
https://www.instagram.com/jobnimbus/
https://www.linkedin.com/company/jobn...
Building Business Season 1&2 Playlist: https://bit.ly/3wLLfFg
Top 3 marketing mistakes contractors make. Executing the perfect marketing plan does not always land perfectly. In this episode of Building Business, JobNimbus CEO Ben Hodson and Jim Ahlin with Roofers Marketers share the most common mistakes made in marketing and give simple solutions that can quickly bring great results.
Building Business Season 3
Season 3 of Building Business tackles all things marketing, and features special guest Jim Ahlin with Roofer Marketers
Utilize lead sources
- Know and utilize your best leads sources, how much to spend on them, and how to create a profit net
Increase your ranking
- Learn what customers consider high value content and how to leverage it to boost your Google ranking
Understand your customer
- Target audiences whose needs match your service and know when to refer a customer to another company
10 Marketing Tips for Contractors
Building Business podcast is NOW AVAILABLE on Spotify and additional platforms: https://open.spotify.com/show/4wSwsnjTSkdA7A4AQKhNtR
Download Resources HERE: https://www.jobnimbus.com/buildingbusiness
Book mention- Raving Fans (https://www.amazon.com/Raving-Fans-Revolutionary-Approach-Customer/dp/0006530699/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=)
Free JobNimbus Demo: https://www.JobNimbus.com/demo/
Follow us online at: https://www.facebook.com/jobnimbus/
https://www.instagram.com/jobnimbus/https://www.linkedin.com/company/jobn...
Building Business Season 1&2 Playlist: https://bit.ly/3wLLfFg
Marketing drives everything in a business, it’s what creates brand awareness and recognition. If you take the time to focus on marketing, your company will come out on top with a better plan, more leads, and better hiring prospects. Are there gaps in your marketing that you can’t seem to fill? JobNimbus CEO Ben Hodson and Jim Ahlin with Roofers Marketers go over the 10 marketing tips that every contractor should know.
Benefits vs Features: Key Tips to Selling Solutions
JobNimbus CEO, Ben Hodson sits down with Mark Olson, JobNimbus VP of Marketing to discuss selling your customer benefits that will solve their problems. What strategies have you used to convey the benefits of your product or services? Have you asked your customers what will help them? Watch the full episode on Youtube (here)!
How to Respond to Bad Reviews
Ben Hodson sits down with Dennis Steele co-founder of Podium to discuss turning unhappy customers into lasting company advocates. Check out the two steps to changing a bad review. Do you have a customer success story that started with a complaint or bad review? Watch the full episode on Youtube (here)!
Solutions for Struggling Business Owners
Watch the episode here! Ben Hodson sits down with Aaron Shelley from JobNimbus to discuss how struggling business owners can implement the visionary integrator framework to turn their businesses around. Have you read Gino Wickman's Rocket Fuel? Are you using the Entrepreneurial Operating System in your business, are you having success? What struggles have you faced being a visionary or integrator? Share your experiences by leaving a comment below!
Stop Burning Your Dollars in Paid Marketing!
Ben Hodson sits down with Derik Savage from Savage Media to discuss how to approach paid marketing and avoid wasting money. Are you trying to decide if you should run your own advertising or if you should hire outside help? Do you know where your money is going? What are your challenges in paid advertising? Watch the episode on Youtube (here)!
A Video is Worth 1000 words
Ben Hodson sits down with Daniel Millican from S-Films to discuss how video can elevate your marketing strategy. Are you having issues getting started with video marketing, or deciding on what video content to use? Are you already using video to elevate your business, we would love see a link to your videos! Watch the episode on Youtube (here)!
Why You are Hiring the Wrong People
Ben Hodson sits down with Jeff Weber from Instructure to talk a little bit more about hiring the right people. Do you want to know how to correctly plan for your hires so you don't get stuck with the wrong talent in place? Have you ever found yourself in a similar situation? If so how did you fix it? Watch the episode on Youtube (here)!
Why Does Your Business Need Process?
Dmitry Lipinskiy from Roofing Insights explains why your business' needs process and exactly how to get there with 3 specific processes. Learn about a scalable business model and business growth strategies. Do you currently use these processes Dmitry is talking about, if you do, how are they helping you? Watch the episode on Youtube (here)!