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The Ghostwriter & Pup Podcast

The Ghostwriter & Pup Podcast

By Jody Aberdeen
Creative conversations that matter. That's the gist of it, really. This is a podcast for writers, wannabe writers, and people who love big ideas & authentic stories. Hosted by author and ghostwriter Jody Aberdeen and his pup Bella (who's always nearby). Here you'll find insights into this particular freelance writer's life and times, as well as advice for professionals on how you can use writing to share your story, grow your business, and leave a powerful legacy. And, of course, interviews with notable authors, artists, coaches, speakers, entrepreneurs, and other remarkable individuals.
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Jody Reads The First Scene from Variations of Paris
Jody's latest novel, "Variations of Paris" is now available to read on Wattpad. In this episode, Jody reads from the very first scene. "Variations" is a visionary sci-fi story that  takes place on the other side of our current era of crisis. In 2053, a miraculous technology not only helps us restore the climate, create a free, abundant, and just global society, and end the threat of disease, but also allows us to travel again as we did before to faraway places. Aliette Richard of Montreal, Canada is the protagonist, a 25 year old who has never known good or peaceful times, who finally gets the chance to see the city she'd only ever dreamed about during lockdown: Paris. Boarding her flight at the dawn of this new optimistic era, Aliette will soon find herself on an unlikely adventure through the City of Lights that she never would have expected. Each Wednesday, readers will get to enjoy a new scene, leading up to the book's completion and publication in late 2020. Click here to read it today! 
24:09
July 23, 2020
Writing Fiction During COVID-19 with Becka Yaeger
Difficult times lead to different types of stories, and COVID-19 is no exception.  In his episode, Jody introduces his new post-COVID Utopian novel "Variations of Paris" (soon to be published, chapter by chapter, on Wattpad) as well as interviewing book marketer and indie author publishing professional Becka Yaeger on writing and selling books in the current era. To follow along with "Variations of Paris", find it on Wattpad.com, available July 22nd, 2020 and afterwards.  To learn more about Becka's Best author services, visit www.beckasbest.com. 
51:58
July 17, 2020
Three Key Elements of Worldbuilding
Worldbuilding can seem like a complicated process (and, depending on your story, it often is), but it can be very useful in giving your story the limitations that it needs for you to be able to write well. Even if you're not writing sci-fi/fantasy or horror, worldbuilding is useful for helping you get clarity on your novel. In this episode, Jody talks about three key elements you can use for your worldbuilding. 
13:50
July 8, 2020
The Other Side of COVID: Why NOW is the Time To Write!
There will never be a better time to write your novel than lockdown, not only to give you something to do, but to give hope to millions of others through your storytelling. What is on the other side of this pandemic? 
12:28
July 7, 2020
Regular Joe Spiritualty Ep 2 - Mansions and Restaurants
Will getting what you say you want truly make you happy?  In Episode 2 of the limited series on "regular Joe spirituality", Jody delves a bit deeper into just what a "regular joe" spirituality looks like. He then reflects on the objects of desire that many personal growth teachings tell you you *have* to have in order to be happy, and compares that the actual experience of having them.  If you are a personal growth professional or a regular Joe seeker of any background, professional, or walk of life, and would like to have a conversation with Jody in a future episode, please email jody@jodyaberdeen.com. 
19:00
June 3, 2020
Regular Joe Spirituality Ep 1: We over Me
The debut of the limited podcast series "Regular Joe Spirituality" delves into why the age of selfish, consumeristic personal development is over, and how in the future, we will all be "do gooders". Recorded on Jody's phone after his coronavirus drive thru test.
14:43
June 1, 2020
Journal Series #15 - What's Next?
The final episode of Ghostwriter and Pup's Journal series involves one sentence...and the start of the next special series next week.  As always, if you have a topic you'd like me to explore in an episode, please email jody@jodyaberdeen.com.
11:22
May 30, 2020
Journal Series #14: Don't Do The Annoying Crap Yourself
In the penultimate episode of Ghostwriter and Pup's Journal series, Jody delves into why you should hire a VA and a sales person to help sell your books.  If you have a topic that you want Jody to explore in a future episode, or would like to appear as a guest, email your idea to jody@jodyaberdeen.com.
15:01
May 28, 2020
Journal Series #13: Three Passages to Make You Sigh
In this 13th episode of the journal series, Jody reads three passages from J. Michael Straczynski, Stephen King, and Whitley Strieber to demonstrate how very simple, earnest, non-lit-snobby writing can move, inspire, and stay with your readers for years.  If you have a topic that you want Jody to explore in a future episode, or would like to appear as a guest, email your idea to jody@jodyaberdeen.com.
23:48
May 27, 2020
Journal Series 12 - Keeping It Real and Lit Snob Free
Jody hates snobs...but yet, he is also kind of a snob. And you shouldn't be a snob, not in your writing.  Episode #12 of the journal series looks into what Jody believes is the future of professional writing, including the abandonment of the "Lamborghini and books" pretension and posing; poets becoming the next great copywriters; and otherwise just keeping it real. If you have a topic that you want Jody to explore in a future episode, or would like to appear as a guest, email your idea to jody@jodyaberdeen.com.
19:44
May 26, 2020
Journal Series #11 - How Stories Can Get You Cats (Or Killed)
Stop saying that it's "just a story". Depending on what it is or what you're trying to do, it can get you the cat you want. Or, get you killed.  In the 11th episode of Ghostwriter and Pup's Journal Series, Jody delves a bit into the power of story to shape your actions.  Topics include: - The difference between "what's so" and "story", and how "story" usually wins.  - How stories determine ranges of actions, e.g. what happens to Canadians who believe that winters are long and summers short.  - Implications for pandemic response and pet adoption, based on the story that you believe.  If you have a topic that you want Jody to explore in a future episode, or would like to appear as a guest, email your idea to jody@jodyaberdeen.com. 
19:57
May 25, 2020
Journal Series #10: The Long Summer Night
What's waiting for us on the other side of this pandemic? Episode 10 finds Jody a little tired and contemplative. Topics in this episode: - The "pipeline" in your brain, and why you need to clear it - Sometimes the way to get your official work done is to work on your side projects. - Mental loads are heavier now during the pandemic.  If you have a topic you want Jody to address in a journal episode, email your idea to jody@jodyaberdeen.com. 
10:15
May 22, 2020
Journal Series #9: Dem Residuals, Tho
What would you be doing if you weren't doing what you're doing now? In Jody's case, more or less exactly what he's doing now, except with more residuals from book sales.  That's what came up on this episode of the Journal Series.  Topics in this episode: - Vanity metrics, like the #1 Amazon Bestseller - Books as a source of entertainment for prolonged quarantine (as film and TV production slow down) - Hire people to do the things you don't like doing (if you can)  If you have a journal prompt or an idea that you want Jody to explore on a future episode, send an email to jody@jodyaberdeen.com.
14:07
May 21, 2020
Journal Series #8: Anger Management
When we talk about "authentic self expression", how does anger fit into that? And what are the consequences? In this unfiltered episode following the flagrant destruction of some of his plants by local groundskeepers, Jody explores: Healthy expression of feelings for guys, especially sensitive New Age guys.  What you put out, you can't take back, but should that stop you? General umbrage at the flagrant disregard by professional groundskeepers for people's plants (I mean, this sh*t is expensive!)
18:12
May 20, 2020
Journal Series #7: Boldly Going
Episode #7 of the Journal series sees Jody splitting an infinitive in the title and beginning with a talk about "Star Trek" and ending with a note about freelance book marketers.  Topics also include: The end of "dark and gritty" storytelling? When your stories are ahead of their time How world and character building help break scene blockage Touch your important work every day before it gets forgotten If you have a journal prompt or an idea that you want Jody to explore on a future episode, send an email to jody@jodyaberdeen.com. 
20:25
May 19, 2020
Journal Series #6: Sleep, Stimulation, Meditation, and Quality
For Week 2 of the Journal Series, Jody delves into: Sleep, how it affects anxiety, how it affects your idea generation. Social media stimulation and how it ruins your attention span. Meditation  Quality writing: what is it? If you have a journal prompt or topic you would like Jody to explore in a future episode, please email jody@jodyaberdeen.com with your idea. 
16:48
May 18, 2020
Journal Series #5 - The Field of Mutually-Exclusive Ideas
Day 5 of Jody's series of 1-page handwritten journaling yielded insights on the following: - Tangents: when are they okay, when are they not? - Unity, da Vinci, ancient Greeks, Motorcycle Maintenance, and BBQ assembly  - The value of solitude - Holding many mutually-exclusive ideas in your head at once and how it helps your writing If there is a topic prompt you would like Jody to write about on a future entry, send email with your idea to jody@jodyaberdeen.com. 
19:28
May 15, 2020
Journal Series #4: The Nearby Zeitgeist
Episode #4 of the Journal Series finds Jody tired after an early morning Zoom call and more brooding than usual (which is usually a lot of brooding for those who know him or have ever lived with him in the same house). Topics include: - Physical energy levels and how they affect what you write about - How the Pandemic and its impact are never far from our minds today - Positivity and authentic self-expression aren't always the same thing - Why it's okay to care about what others think of you (and express yourself anyway). 
15:05
May 14, 2020
Journal Series #3: The Balancing Act
In this third entry of Jody's journaling series, topics include: Being your own auto-correct Memories brought up by journaling Politics, politics, politics Gratitude, abundance, and empathy If you have topics or prompts you want Jody to journal about in future episodes, please email jody@jodyaberdeen.com. 
13:15
May 13, 2020
Journal Series #2: "The Lifestyle"
In the second episode of the Journal series, Jody continues to write a daily one page journal entry and shares the insights from the process. Topics in this episode: - Private versus public journaling - Mental revision - My Writing Lifestyle versus the 9 to 5 - Writing speed If you have a suggestion for a topic or a prompt for Jody to write, please email jody@jodyaberdeen.com with your ideas. 
16:51
May 12, 2020
Journal Series #1: "Opening Up"
After a month long hiatus, Ghostwriter and Pup returns with a mini-series of episodes centered around journal-writing. A daily journal practice can be hard to establish and, once started, very easy to lose. However, it is one of the most useful ways that you can sharpen your writing skills, strengthen your own self-expression, and take care of your mental health and well-being.  Topics in this episode: - Words written versus words spoken - The benefits of cursive writing - Responsibility for your content (especially medically-based content) - How writing "sounds" 
19:06
May 11, 2020
Four Kinds of Memoir You Can Write
Thinking about using your quarantine time to write your memoir? You're not alone! An autobiography or memoir isn't simply a rehashing of your entire life: you've got to pick a theme. In this episode, Jody gives you a brief overview of four kinds of memoirs that you can write: inspirational, coming-of-age, journalistic, and essay-driven.  During this extraordinary time, Jody can offer you not only ghostwriting services, but co-authorship and coaching. Got any questions about your work? Email jody@jodyaberdeen.com to schedule a complimentary 30 minute Zoom coaching call. 
18:38
April 3, 2020
On Doing Nothing (and How It Helps Your Writing)
With global quarantines in effect, many gurus and professionals are encouraging you to make the most of your time to get your outstanding projects done, including your writing projects. But what if doing nothing was the answer? In this short episode, Jody decides to buck the trend and explore the advantages of doing nothing and giving your creative mind a break during this unique time in history. 
17:14
March 27, 2020
Reality Transurfing for Writers with Brian Scott
What does the world you want to have look like? What does the life you want to have look like? However it looks for you, it already exists. You simply need to move towards it.  In this episode, Jody chats with Brian Scott, host of "The Reality Revolution Podcast", about "reality transurfing" and how writers and other creative professionals can use the approach to create the life of their dreams.  Brian Scott is an author, motivational speaker, thought leader, life coach, transformation coach, influencer, podcast host for the reality revolution podcast and the laptop lifestyle podcast, and he is also an artist.  He has studied and worked on consciousness expansion for over 20 years.  His primary goal is find that spark to unleash your greatest potential. He is the creator of the AURA technique and the 77 steps to success. Check out The Reality Revolution Podcast at http://www.therealityrevolution.com/
54:59
March 20, 2020
COVID19, The Coming Recession, and Why NOW is the Time To Write Your Book
The world has changed dramatically due to Coronavirus and its ripple effects.  In this episode, Jody offers a writer's perspective on COVID19, the power of uncertainty in both storytelling and real life (with a nod to ABC's "LOST"), a self-guided exercise to help you outline your book, and three reasons why this is the best time you'll get for a long time to start writing your book, especially if you are a working professional looking ahead to possible transitions in your career. 
30:16
March 13, 2020
Afraid to Write That First Book?
In this standalone episode, Jody reminisces about writing his first book 12 years ago, and all the insecurities and doubts that arose around doing so. If you want to write your first book but have limiting beliefs and doubts holding you back, you may see yourself in this story...with a strong motivational message at the end for you to start writing!
17:38
March 6, 2020
Ancestral Trauma and Limiting Beliefs (and more!) with Fazeena Haniff
Jody chats with Toronto's Fazeena Haniff, founder of The Conscious Communicator, about the surprising and fascinating notion of ancestral trauma and how it creates limiting beliefs for many people today, especially persons whose ancestors endured slavery and servitude. Are many of our barriers rooted in the DNA we received from our great-great-great grandparents? We touch upon issues of culture, "selling out", migration, and being a person of colour in the personal growth industry (among other topics). 
1:00:42
February 22, 2020
Motivation for Writers: The Speed of Success
Need some motivation to keep going? In this solo episode, Jody provides some insights into the dream of being a successful professional writer.  Topics in this episode: - Becoming Present: You may already be living the life - Dreams and Dream Boards - Defining "Success" - On doubt and defying family convention - Persistence and surrender: the transurfing model 
42:23
February 14, 2020
Discovering Your Purpose and Superpower with Mary Beth Guevara
Mary Beth Guevara is the founder of Super Power Inc. Her mission: to help people - especially creative professionals - discover their purposes in life and unlock the superpowers that lie dormant within them.  And in this conversation with Jody, she demonstrates EXACTLY what a session is like with her by tapping into Jody's own abilities during their chat (which Jody was not expecting!) If you're feeling down about yourself and desire a deeper insight into what you were put on this world to do, you don't want to miss this one! 
1:22:12
February 1, 2020
Awakening Your Potential with Laura Slinn
In this episode, Jody provides an update on his ongoing shadow integration work and segues into a deep, often difficult, but very promising conversation with the co-author of the new and highly-powerful book "Evolved NLP", Laura Slinn.  Topics include (but aren't limited to): How repressed past traumas can cause emotional and physiological ailments. Laura's journey of transformation that began with an assault experience many years before and culminated in her co-founding of Avalon Empowerment Inc. The positive aspects of neurolinguistic programming (NLP).  How events in the outer world often reflect unresolved issues in our inner worlds Marianne Williamson and her role in shaping Laura's transformation Spiritual bypassing and why spirituality in the 2020s needs to address real world issues. CW: Contains explicit language and references to sexual trauma and controversial subject matter that may be upsetting to some listeners. Listener discretion is advised. 
1:16:38
January 21, 2020
A Five Year Retrospective with Filmmaker Evan Mead
In this first episode of 2020, Jody chats with his friend, filmmaker and writer Evan Mead, in a retrospective on Evan's journey as a young twentysomething Toronto creative. Beginning with a momentous overnight road trip from Toronto to mid-town Manhattan nearly 5 years to the day of the recording, Evan shares his challenges and rewards as a participant in the personal development scene.  Evan tells us how those conversations and distinctions created butterfly effects of possibilities that led to, among other things: the creation of two documentary film projects, a dating camp for individuals on the Autism/Asperger's Spectrum, a life-changing trip to Los Angeles, and the all-too-relatable headaches about striking out on one's own in one of the most expensive rental markets in the world and trying to "make it".  Evan's story is a wonderful meander, one that anyone who's currently hustling to fulfill their own artistic and creative career dreams can relate to. But make no mistake, this isn't a formulaic story of success with a happy ending: it is as authentic a journey as you can get with many highs and lows, and still very much in progress.  Learn more about Evan Mead by following him on Facebook and Instagram. You can also read about him in the Toronto Star, Globe and Mail, and CBC Toronto. 
1:40:17
January 17, 2020
Holiday 2019 Special Episode
Jody shares a story from his own Christmas Past, perspectives on the Ghost of Christmas Present, and shares a vision for Christmases Yet-To-Come. 
39:21
December 23, 2019
Vulnerability and Storytelling (with Dr. Samuel Johnson)
Vulnerability is hard to define, let alone practice, but in storytelling, it's an essential way to connect with your audience. In this episode, Jody does some Q&A with a listener on how Ghostwriter and Pup gets made, tries to define vulnerability with some made up examples, and then provides a truly vulnerable and open conversation with Dr. Samuel Johnson, chiropractor and fellow Hamilton Chamber of Commerce member.  Topics in this episode: masculinity and sharing, mental health, positive thinking, storytelling, and many more.  CORRECTION: In the episode, I said that Dr. Sam provides his services from the "Dixon Family Chiropractic". I misspoke. He is actually at Paramount Family Chiropractic in Hamilton. My apologies for that mixup! 
1:10:34
December 11, 2019
Two Lessons from a Black Friday Retail Story
Jody heard a hilarious and insightful story about an incident at a Toronto area store on Black Friday that provides two key lessons into storytelling and why you're not writing your book right now.
16:14
December 4, 2019
Trading Time for Money and What Your Client Truly Needs (with Jacob Morris)
What does your client truly need? What is the difference between simply trading time for money and really providing something that you're passionate about?  In this episode, Jody explores these notions of work, service, and satisfaction (both your own and your customer's) and then has an in-depth conversation with Hamilton, Ontario based videographer and founder of J Morris Media, Jacob Morris.  Recorded in part at the Cotton Factory offices in Hamilton, Ontario, Canada in November 2019.  Learn more about Jacob and see samples of his work at www.jmorrismedia.com
1:14:24
December 4, 2019
Chasing Money, Success, and Meaning with Sarah Hall
In this first episode of Season Two of the Ghostwriter and Pup Podcast, Jody interviews artist, officiant, and wise woman Sarah Hall about some of the less-fun aspects of the creative life, including the pursuit of money, definitions of success, why so many of us are so damn tired all the time, and what it means to find fulfillment and meaning in today's world.  CW: Contains profanity and sexual references. Listener discretion is advised...but honestly, it's not that bad, y'all.  Learn more about Sarah by searching "Sarah Hall Artist" or "Sarah Hall Officiant" on Google. You can learn more about her new project at www.sustainablerelationship.com. 
1:13:10
December 3, 2019
Season Finale: Old Year's Reflections on 2019
A month before New Year's Eve 2019, Jody shares a personal reflection on 2019 and indeed 2010, key lessons learned over the past year and decade. Topics include telling the truth about what you do, how travel changed Jody's perspectives, and why having dreams, even long forgotten or suppressed dreams, is essential to keeping you going.
28:34
December 1, 2019
La Vie En Rose: Using Story to Create Meaning (and Convert Customers)
Most consumers today are starving for some kind of meaning and a feeling of connection. Using a moment during his trip to Paris, Jody demonstrates how the proper use of story (be it in a song or a blog) creates meaning for your prospects, which can make them more likely to buy from you. 
19:45
November 28, 2019
Shadow Work and Treasure From the Dirt
Late at night in the dark days of November, Jody reflects on his practice of shadow work, the exploration of those dark aspects of self that we dare not share with others, and the surprising desire that rose up after a few days (and nights) of this work...
27:36
November 23, 2019
Passion, Expertise, and Education with Janet Walraven
An insightful and very important conversation on the role of passion in writing and teaching, featuring a terrific interview with American author, teacher, and education advocate R. Janet Walraven.
59:13
November 16, 2019
Making Good Money Writing Fiction with Mike Shreeve
An inspiring conversation with writer and founder of The No Pants Project Mike Shreeve on how he has earned six figures writing fiction. Learn more about Mike at mikeshreeve.com. Also be sure to check out the following teachers recommended by Mike at the end of our chat: Dean Wesley Smith, Mark Dawson, and Chris Fox.
1:00:29
November 6, 2019
Message Driven Storytelling with Sharon K. Angelici
We delve into message driven storytelling: that is, stories that have a persuasive message for their audiences to help them understand the perspectives of vulnerable individuals, see new possibilities for change and transformation, and foster greater empathy and connection between human beings (among other things).  Jody chats with author and blacksmith Sharon K. Angelica about her very first book "Dear Kane", a brilliant and heartbreaking story of a gay teenager as told from the standpoint of their mother.  (CW: We discuss mental heath, homophobia, depression, and suicide. Listener discretion is advised) Visit www.skangelici.com to learn more about Sharon. 
44:46
October 23, 2019
Creative Ideas, Copyright, and Patents with Laurel Bloomfield
We talk a bit about creative ideas, the fear of having your story idea "stolen" or "gotten" by someone else, and an interview with inventor and entrepreneur Laurel Bloomfield about patenting your ideas.  Visit www.dreamersmakersdoes.com to learn more about Laurel and what she can do for you!
44:25
October 23, 2019
Crowdfunding Your Book with Andrea Schmidt
In this episode, Jody interviews book designer and marketer Andrea Schmidt about using Kickstarter and other crowdsourcing platforms to fund your independently-published book.  Topics covered in this episode: What my time in Paris taught me about my "why" A few insights on Amazon selling  Kickstarter Perspectives from Andrea You can buy Andrea's books and learn more about her services by visiting www.a-schmidt.com. 
42:39
October 23, 2019
Why You Should Hire a "Lazy" Writer Today (Special Paris Edition)
Recorded in a rooftop flat in Paris, France during Jody's 2019 trip, this episode talks about how hiring a writer who has a greater passion for life and being a "bon vivant" than for writing itself can be the best choice you can make for your business. With the sounds of the 18th Arrondissement in the background, Jody explains how having a non-work related goal makes you a better and faster service provider, making you the best person anyone could hire.
25:22
September 27, 2019
Branding, Bourdain, and How To Speak To Your Desired Clients with Megan Gersch
In this episode... Jody talks about his trip to Paris (which, as of this recording, is days away) and seeing what we see, inspired by Anthony Bourdain.  Four incremental steps to speaking to your most desired clientele in content A wonderfully informative and fun interview with graphic design and marketing leader Megan Gersch on her journeys and experiences with branding, client relations, authenticity, and success as a freelance professional.  Learn more about Megan and what she can do for you by visiting www.megangersch.com. 
51:04
September 18, 2019
Motivational Writing That Doesn't Suck
Jody delves into personal growth/inspirational/motivational writing on a fairly high-energy Monday and touches on: How we naturally imitate our gurus (and how that hurts our inspirational writing) Why should acknowledge (just a little bit) the inner skeptic of our readers to really get them engaged A prediction on where personal growth writing will go in the 2020s (and how you can get ahead of the trend)
24:44
September 16, 2019
Self Worth, Pricing for Artists, and Krista Willmorth
What is your work worth? And does it have anything to do with what you think you're worth? It's a struggle that every creative professional deals with, whether they're a veteran copywriter or a painter selling their work for the first time. In an excerpt from a much longer conversation (we could have talked for hours on this!) Krista Willmorth and I take a little meander through the ups and downs of creative freelancers figuring out the true value of their work. 
52:47
September 13, 2019
Your Best Work with Jenny Watz
A big goal of any kind of writing is for your readers to hear your actual voice in their heads while they read your words. A good editor is an essential part of that process.  I chat with Jenny Watz, editor and founder of Write Ambitions, to explore some aspects of the content editing process that even I wasn't aware of and that every content creator needs to know!
36:54
September 11, 2019
Self Care for Ghostwriters
Some anecdotes, recorded on a burned out Sunday, on self care, mental health, and why writing work depends on you being well rested, well fed, and energized.
22:23
September 8, 2019
The ROI On Ghostwriting: By the Numbers
In this episode, I break out the calculator to show you just how you can not only make back the 5-figure investment in hiring a book ghostwriter, but also show you how the ROI is actually in the six figures if you know what you're doing.  The formula is simple: BOOK (WRITTEN FOR YOU) + MARKETING (DONE CORRECTLY) = RIDICULOUS SUCCESS  Topics include: Average costs for a good ghostwriter Multiple revenue streams based on your book, including audiobooks, speaking engagements, online courses, and book series.  What kind of client are you?
28:45
September 5, 2019
(Interview: Emily O'Brien) Storytelling for Business
In this episode, we discuss the now well-worn importance of storytelling in business and chat with Cons & Kernels founder Emily O'Brien on her own remarkable story of world travel, incarceration, and entrepreneurship (and much more!) Topics covered include (but aren't limited to): How everyone with an English degree should feel vindicated in today's marketing climate How nothing, not even automation, can replicated human narrative experience Emily O'Brien's insights into how to use gratitude and non-curated Instagram content in your authentic marketing material Emily's experiences working with "The Wealthy Barber" himself, David Chilton  Emily's new YouTube show "Criminally Acclaimed" is available to watch on YouTube, produced by Digital Canaries Entertainment.  Visit Cons & Kernels on the web and on Instagram to learn more about Emily's gourmet popcorn enterprise (and to see how she weaves her personal story and advocacy into her business marketing!)
47:07
September 3, 2019
(Guest: Daniela Chase): Spirituality, NLP, and Personal Development
In this episode, we delve into the personal development and spiritual worlds.  First, Jody shares an experience he'd recently had with a New Moon/Animal Communication event at a farm near Hamilton, and recounts a bit of his time in the personal growth movement.  Jody then has a wonderful, powerful, and insightful conversation with NLP practitioner and founder of BeYOUtiful Impact. Topics include: - healing family traumas and flipping the script on divorce. - Daniela's own story of how she got to where she is today - calling one's power back and transforming limiting beliefs around self-love - what is NLP and how is it like "The Force" from Star Wars - a non-formulaic way to assess if it's time to end a relationship that's not working Throughout the conversation, you get a sense of what it's like to work with Daniela as well as her field-tested approach to coaching that draws both on formal training as well as lived experiences.
1:26:39
September 2, 2019
Exploring Authentic Self Help Writing
A little meander on authentic self expression in self help writing. Topics include: how we abuse the term "authenticity"; three self-help writing styles you don't know that you know; and three tips for first time self help authors on writing authentically.
33:45
September 1, 2019
All About Lead Magnets (with Samax Amen)
A wonderful conversation with professional artist, blogger, and raconteur Samax Amen that delves into the value and importance of lead magnets. Topics covered include: What is a lead magnet, anyway? The inspiration behind Samax's distinct style  Why comics are THE thing that stops people from scrolling past your ad in 2019 On how "creative" has become a "businessy" word.  How Samax helps other artists find their way Visit Samax on Facebook at https://www.facebook.com/SamaxAmen/ to get in touch with him about anything we've talked about here, and, of course, to inquire about his services. 
42:23
August 29, 2019
On Breaking Into Sales Writing with Heather Emerson-Smith
A lovely and energized interview with expert sales writer Heather Emerson-Smith. Topics covered: - Finding one's niche - Dealing with sales - The Writing Lifestyle - Working in the Personal Development field
39:51
August 28, 2019
How To Use Storytelling to Stir Up Emotions in Your Target Market
Topics include: Emotions spur action more than reason Prediction: FOMO and "coming together" stories will grow in power over the next 5 years Storytelling Demo: What the Elantra Means To Me Analysis: how people assign meaning to meaningless objects Analysis: show, less tell
19:00
August 25, 2019
What Are YOU Waiting For to Hire A Ghostwriter?
Topics include: "Dabbler" prospects and why they are frustrating for ghostwriters Reasons why people window shop instead of committing right away The problem is, you think you have time  The value of legacy How to hire me in three simple steps 
21:45
August 25, 2019
Three Reasons to Hire a Ghostwriter As Your Co-Author
Topics include: A recap on how the ghostwriting fee actually works Why co-authorship is the better deal A little blurb about lead magnet e-books  A sneak peek at a future episode called "What are you waiting for?"
20:49
August 25, 2019
Speaking Over Scribbles, Content as Modeling Clay, Medium, and more!
Topics covered: my ghostwriting interview process, reusing writing in different ways, three tips to get you started writing, and a little praise for Medium
18:32
August 24, 2019
Why You Should Play Chicken with the Universe
A story on how the "pup" in "The Ghostwriter and Pup Podcast" found her way into Jody's life, and why you should take action now on writing your book even if you don't think you're ready. 
20:15
August 24, 2019
How Hiring a Ghostwriter Makes You Money
Topics covered: - A quick (re)introduction of Jody and his work - The differences between "ghostwriter" and "content creator" - Why ghostwriters are like the folks who build kitchens - How book content is like PlayDoh (and how it can make you rich) - A note on impact-driven professionals. 
20:08
August 22, 2019
Introduction Episode (Super Short!)
Anchor asked me to create a little trailer, so I did :) 
01:07
August 22, 2019