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Five Under Five - Online Marketing Tips

Five Under Five - Online Marketing Tips

By Five Under Five Marketing Tips

A podcast determined to give you the most useful marketing information in five minutes or less.

As a marketing expert with over 16 years in digital marketing I’ll share my experience, case studies and advanced tips to help you get the most out of your sites marketing efforts. I’ll cover SEO, PPC, analytics, website conversions and more.

What's the rush? Why just five minutes?

Because you’re busy running a business and who has time for a long drawn out podcasts that never really get to the point? Not you! So what are you waiting for, subscribe!
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Why PPC is not working for you

Five Under Five - Online Marketing TipsFeb 20, 2019

00:00
04:26
Search Engine Marketing For Ecommerce Businesses - Shopify
Nov 26, 201904:44
How To Choose an SEO Expert or Agency
Aug 30, 201906:23
Why Has Your Site Lost Traffic After A Redesign?
Jul 26, 201915:16
5 Tips To Improve Your Law Firm's SEO & Overall Performance

5 Tips To Improve Your Law Firm's SEO & Overall Performance

<ol>
<li><strong> No calls to action…. </strong>7 out of every 10 law firm sites I review have zero calls to action. Do you think it’s easier for someone to search your site to contact you or hit the back button and find another site?</li>
<li>Optimizing pages for law related terms and not lawyer / law firm terms. People are looking for a lawyer not information about the law. </li>
<li>Content not solving a problem for clients - What are typical concerns or questions clients have? Place them on your page. </li>
<li>Not using video - lets face it the law is boring to regular folks… the easier you can explain it the more likely you are to land a client.</li>
<li>Not optimizing for research type terms. People will research before looking for a lawyer. Will you show up when they are researching?</li>
</ol>
Mar 15, 201907:33
Why PPC is not working for you
Feb 20, 201904:26
Why Your Stories May Not Be Showing In G News

Why Your Stories May Not Be Showing In G News

5 reasons your news stories aren’t showing in Google news

  1. You haven’t applied to be in Google news? If not, apply here.
  2. You don’t have a Google news specific sitemap
  3. You news stories aren’t really news - Press releases from other sources or editorial pieces for example
  4. Your news stories don’t comply with Google requirements
  5. Your publication name doesn’t match what’s in Google published and your sitemap

To read some case studies on Google news visit my site. 

Feb 19, 201903:51
5 Things That Your Web Development Agency Can Do To Kill Your SEO
Feb 13, 201905:12
5 Reasons You Grant Account Doesn't Meet Their Requirements
Feb 10, 201904:44
5 Common Mistakes People Make When Building Their Website

5 Common Mistakes People Make When Building Their Website

 The most common mistakes I see are....

  1. Not doing keyword research
  2. Not creating the right content
  3. Not planning out the site structure 
  4. Not planning and researching the right blog content
  5. Assuming you don’t need marketing dollars


Feb 08, 201907:33
5 SEO Blogging Tips

5 SEO Blogging Tips

<ol>
<li>Use keywords in your titles - Witty and fun titles don’t drive SEO traffic. Use clickbait titles on social media to get more clicks.</li>
<li>Use images, videos and Audi to make your content more engaging</li>
<li>Be sure to block search engines from indexing blog posts that are tagged. Articles that are tag will create a new url for the same article. Wordpress plugins such as SEO toast will allow you to do this. </li>
<li>If a blog post receives a lot of incoming links and social shares, be sure to add a link or two to important interior pages of your site if it’s relevant. To boost SEO rankings. </li>
<li>Create category pages and be sure to make use of breadcrumbs and schema. </li>
</ol>
Feb 07, 201905:37
Protecting your personal brand online
Feb 06, 201904:33
Are sitemaps useful? Should you use them? What’s the benefits of a sitemap?
Feb 05, 201904:40
Should You List Your Website In Online Directories?

Should You List Your Website In Online Directories?

Web directories? Are they worth it? Should you pay to be in directories? When should you not list your site in a directory? Will listing your site in directories increase leads and sales? Get everything you need to know in 5 minutes. Tune in now!

Feb 04, 201904:39
Here is why your site isn't getting leads from organic search

Here is why your site isn't getting leads from organic search

 Getting traffic, but not leads from organic search?

  1. Dated design - is your site dated? When was the last time you redesigned your site? How does it compare to your competitors?
  2. Missing CTA. Do you have calls to actions on your site? Is it easy for people to contact you on every page?
  3. Keywords. Where are you ranking for your keywords? Are you on page one or page five? Are you tracking their position?
  4. Are you optimized for the right keywords? Do your competitors show up for the terms you’re trying to target? Or does wikipedia pages show up instead?
  5. Is your site indexed? How many of your site pages are in Google? All, most or some? It could be your blocking Google from indexing some of the pages on your site.
Feb 04, 201904:59
What Are Soft 404s? Can they hurt my site? How to fix them?

What Are Soft 404s? Can they hurt my site? How to fix them?

 Soft 404 is a redirect of a page that was originally a broken (404 ) and is now behaving in a way that the search engines don't approve of. 

My five tips are...

  1. Do not redirect all broken pages to the home page
  2. Redirect users to irrelevant pages
  3. Be sure that 404 pages return a status code of 200 and not 404. Use this chrome plugin to easily find the status of a page as well as redirects. 
  4. Avoid having broken urls automatically redirect to the home page. It’s ok to have a broken pages on your site. 
  5. Can soft 404 page hurt your rankings? In large enough quantities it certainly can.  

What me to cover a topic in my next podcast? Contact me with your questions. joe[at]JoeBalestrino.com

Feb 02, 201904:00
Five PPC Tips To Improve Performance.

Five PPC Tips To Improve Performance.

In under five minutes I will tell you exactly what you need to know to improve your paid search campaigns. Are you focusing on the wrong metrics? What’s more important to you? CPC or CPA? What should you be worried about? If Your CPC goes up is that bad? Get this tip and for others in less than five minutes.
Jan 31, 201905:08