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The Influence Hacker Podcast

The Influence Hacker Podcast

By John Lenker, Kevin deLaplante, Matthew O'Leary
The IHP explores an influence-focused, effective, more ethical vision for 21st century marketing.
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Currently playing episode

IHP 001 | The Marketing Paradox

The Influence Hacker Podcast

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IHP 002 | Marketing vs. Propaganda with Dr. Robert Lustig
Leading public health authority and New York Times bestselling author Robert Lustig M.D. outlines the history of lies from the American sugar industry and corporate America’s usurpation over the consumer. This marks our look at a generational campaign to, as Lustig says, “hack the American mind”. For a deeper dive into the concepts discussed in this episode, check out the Influence Hacker Journal on Medium, written by John Lenker & Kevin deLaplante.
43:46
January 18, 2022
IHP 001 | The Marketing Paradox
83% of marketing messages are blocked or tuned out, but many marketers keep dialing up their efforts, pushing spammy, deceptive, and even predatory ploys down our throats. Marketers are the source of the information pollution, but ironically, they must also be the solution. Host Matt O’Leary is joined by marketing expert John Lenker and philosopher Kevin deLaplante to chart a path forward. For a deeper dive into the concepts discussed in this episode, check out the Influence Hacker Journal on Medium, written by John Lenker & Kevin deLaplante.
32:29
January 01, 2022