Content strategy is the ongoing process of translating business objectives and goals into a plan that uses content as a primary means of achieving those goals. To ensure effective content creation and distribution, a strategy must be put in place; the people, the purpose, content format, and content must be clearly defined. For your content to rank high on Google, you need quality content. You also need good content so when people visit your website, they will buy into your idea.

This demo is an entry for the RODE CAST competition.

About the Podcast.

The Digital Marketing 101 is designed to equip entrepreneurs with digital strategies and tools they can maximize to increase sales and influence in the digital economy.

Podcasters: Johnstone Kpilaakaa & Joey Shekwonuzhibo

Location: Jos, Nigeria

What to Consider When Creating a Content Strategy

Johnstone KpilaakaaBy Johnstone KpilaakaaJun 22, 2021