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The Sales & Marketing for Decorators Podcast

The Sales & Marketing for Decorators Podcast

By Jon Mears
A show dedicated to helping Painters and Decorators improve their marketing.
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Mental health special part 2
Sharon Norton-Marshall and I discuss coping techniques for mental health problems. 
01:16:28
January 24, 2022
Mental health special part 1
Sharon Norton-Marshall and I discuss our own experience of struggling with bad mental health and share techniques that have helped us over the years. 
01:11:52
December 23, 2021
220 - Should you compromise on price?
My thoughts on whether compromise is actually a good solution
04:55
October 28, 2021
219 - 22 ways you can make more £££ as a decorator…GUARANTEED
22 ways you can make more £££ as a decorator…GUARANTEED
13:51
October 28, 2021
218 - What makes you stand out?
How to create your 'sales story' and how it'll help everything you do going forward
09:20
October 28, 2021
217 - Brand. How to build it, maintain it, and increase profits with it.
Brand. How to build it, maintain it, and increase profits with it.
08:23
October 28, 2021
216 - How to follow up without pestering
The fortune is in the follow up. Here's how to do it properly, and why you should do it!
12:01
October 28, 2021
215 - Why it is your fault the customer went with a cheaper quote…
This one is a tough pill to swallow
20:13
October 28, 2021
214 - How to write the perfect email to get commercial customers
A step by step guide on how to write the perfect email to get commercial customers
10:57
October 28, 2021
213 - Pricing - How to charge what you're worth
Tired of not getting paid what you deserve? Check this out
14:42
October 28, 2021
212 - How to contact commercial clients
A quick guide on How to contact commercial clients
16:10
October 28, 2021
211 - A simple hack to build customer confidence
A business lesson we can all learn from waiters and waitresses
02:56
October 28, 2021
210 - 14 simple web design tips to get more enquiries
14 simple web design tips to get more enquiries
11:54
October 28, 2021
209 - Focus on the performance, not the result
How to improve your business by focusing on the performance, rather than the results
12:22
October 28, 2021
208 - Know like and trust
How to get better business by building a brand people know, like and trust
06:08
October 28, 2021
207 - How to get what you want
I discuss a landmark study that shows a simple trick to getting what you want
06:44
October 28, 2021
206 - Why going to the gym made me better at sales
...and how it can do the same for you...even if you don't actually go to the gym
06:41
October 28, 2021
205 - Why working on day rate might be costing you more than you think…
Have you fallen into the trap?
07:35
October 28, 2021
204 - Doctor Doctor I need a decorator
How to use strategic questioning to get more clients
06:41
October 28, 2021
203 - Not all decorating is a luxury
Tips on how to reposition your business as a service that actually saves people money.
05:09
October 28, 2021
202 - Be different
Why it's more important to be different than better. 
04:01
October 28, 2021
201 - Marketing tips for decorators
Quick tips to improve your marketing as a painter and decorator
07:02
October 28, 2021
125 - What homeowners actually want from a decorator
In the final episode of the series Trev and I go over the results from a survey we conducted with homeowners about what they actually want and expect from painters and decorators! As always, you can get my free ebook from: www.jmears.co.uk/ebook
01:06:09
August 09, 2021
124 - Following up as a decorator
This week Trev and I discuss following up as a decorator and how much money you can generate from it.  Trev's pricing spreadsheet: https://mailchi.mp/8b4f696388d3/decorators-pricing-guide?fbclid=IwAR3VSnmrtz7YD9uiVgKXc-I0bm07LBpj7RY3qhLsSpSlXmcrnlc4A6hIrSg  My eBook: www.jmears.co.uk/ebook 
37:24
August 03, 2021
123 - The customer is not always right
The customer is not always right, and sometimes you have to let them go.  Trev and I discuss when and how to do it to help your business.  More from me: www.jmears.co.uk/ebook
51:30
July 26, 2021
122 - Should you hire a business coach?
This week Trev and I discuss the pros and cons of hiring a business coach. Get more from me at www.jmears.co.uk/ebook 
34:09
July 19, 2021
121 - Should you hire an apprentice?
Should you hire an apprentice? If you do, what's the best way to go about it? I discuss this topic with Trevor of TJ Painting and decorating, who has found recent success with an apprentice of his own.  Want more from me? www.jmears.co.uk/ebook 
53:26
July 13, 2021
120 - Delivering exceptional customer service
How can you deliver exceptional customer service? I discuss the ins and outs of this topic with Trevor from TJ painting and decorating More from me... www.jmears.co.uk/ebook
42:10
July 06, 2021
119 - Trade associations - Are they worth it?
This week I'm joined by Trevor Mangan and we discuss the trade associations available to decorators and whether we think they are worth it or not! www.jmears.co.uk/ebook
19:56
June 28, 2021
118 - Putting your prices up - How and when to do it
This week I'm joined by Russ from RDP painters and decorators as we discuss how and when to increase your prices as a painter and decorator. Russ also runs the RDP Academy which helps small business owners get the most out of their business.  Find him on Instagram here: https://www.instagram.com/rdpacademy/ or the website here: https://www.rdp-academy.co.uk/
57:29
June 22, 2021
117 - Is word of mouth a good marketing strategy?
This week Trev and I discuss whether word of mouth alone is a good marketing strategy for painters and decorators. Remember to get my free ebook here: www.jmears.co.uk/ebook
23:24
June 15, 2021
116 - Should you compromise on price?
Before you just say 'NO!' you may want to have a listen to these arguments.  Want more from me? Visit www.jmears.co.uk/ebook
31:42
June 08, 2021
115 - Advertising on a budget
This week me and Trev discuss all the different ways to advertise your painting and decorating business...without spending a fortune! Get my free eBook - www.jmears.co.uk/ebook
52:27
May 31, 2021
114 - Pricing for decorators
This week I'm joined by Trevor Mangan and we discuss the ins and outs of pricing! Remember you can grab my free eBook at www.jmears.co.uk/ebook
59:21
May 25, 2021
113 - How to find quality staff as a decorator
This week I'm joined by industry expert Simon Goddard from Alliance Workforce. Alliance specialise in temporary contract decorators and know exactly how to spot a good candidate for your business. Find them at https://allianceworkforce.co.uk/  For a free copy of my eBook, visit: www.jmears.co.uk/ebook
56:56
May 18, 2021
112 - How to manage your time as a decorator
This week I'm joined once again by JG Decorator and we discuss how to manage the day to day admin tasks of being a self employed decorator. Get your free copy of my eBook at www.jmears.co.uk/ebook
27:18
May 11, 2021
111 - How to attract better quality customers
This week I'm joined by Joel Bardall. We discuss everything it takes to build up a bank of great quality customers.  Remember to listen in to Joel on Fix radio every Tuesday at 1pm. And don't forget to download my free eBook here: www.jmears.co.uk/ebook 
01:04:05
May 04, 2021
110 - Should decorators specialise?
This week I'm joined by industry giant, Pete Wilkinson.   We discuss the pros and cons of specialising in certain areas of painting and decorating.   Get my free eBook from www.jmears.co.uk/ebook
01:02:41
April 27, 2021
109 - Transitioning to self-employment
This week I'm joined by industry legend Mike Cupit, as we discuss transitioning to self-employment.  We cover the pros and cons, how to get your first few jobs, and the mindset shift that is required.  Remember to join Mike's Facebook group here: https://www.facebook.com/groups/4788016374572379/?multi_permalinks=5628341737206501  ...and you can get a copy of my FREE short eBook here: https://jmears.co.uk/ebook/ 
51:51
April 20, 2021
108 - Viral videos. How to maximise your social media as a decorator!
This week we're doing it the Byron way! I'm joined by Andy Byron as we talk all things social media and how one of his videos clocked up over 100k views!
50:54
April 13, 2021
107 - How to get your business to the top of Google
This week I'm joined by website and SEO specialist Grant from Shake & Speare.  We discuss everything you need to know about SEO and getting your website to the top of Google searches.  Remember, if you want Shake & Speare to build your website for you and do all the SEO work too, you can get 10% off all website design work with them using code 'JonMears10' This means you can get a custom built 5 page website for just £450 (Was £500) Start here: https://shakeandspeare.com/ 
49:35
April 06, 2021
106 - How to get more enquiries through your website
DISCOUNT CODE: JonMears10 for £50 discount on 5 page websites from Shake & Speare (https://shakeandspeare.com/) This week I'm joined by Grant from Shake & Speare. Grant's company is a specialist website builder for trades men and women.  We discuss loads of quick and free ways to improve your website so you get more enquiries Contact Shake & Speare on: 01174 418 681 or email enquiries@shakeandspeare.com Get my FREE eBook: www.jmears.co.uk/ebook
37:18
March 30, 2021
105 - What's the best way to run a sales meeting?
I speak to Sharon Norton-Marshall on how to get the most from quotation meetings as a decorator   Get my free ebook - www.jmears.co.uk/ebook
01:10:02
March 23, 2021
104 - Virtual consultations. Waste of time? Or stroke of genius?
I'm joined once again by Trevor Mangan on TJ Decor, and this week we discuss the rising popularity of virtual consultations. For more free tips from me visit: www.jmears.co.uk/ebook
22:28
March 16, 2021
103 - Instagram for Decorators
This week I'm joined by Jonathan Graham (JG Decorator) and we discuss how decorators can use Instagram for their business. For my free eBook visit: https://jmears.co.uk/ebook/ 
27:37
March 09, 2021
102 - Should your van be sign written?
Trevor Mangan and I discuss the pros and cons of sign writing your van. For a free copy of my marketing eBook '7 marketing secrets guaranteed to grow your painting and decorating business' join my mailing list here: https://jmears.co.uk/ebook/ 
22:09
March 02, 2021
101 - Should decorators be using LinkedIn?
Should decorators be using LinkedIn? Is it worth the effort? Can you really get customers there? We discuss everything you need to know.  Check out Trevor Mangan's Youtube channel here: https://www.youtube.com/channel/UC8ZrLOpMp3nY48YQ3bjmyvw  Get my FREE eBook here: www.jmears.co.uk/ebook 
38:25
February 22, 2021