Growing Your Collaborative Practice

Joryn explains in a conversation with legal intern Madison Sasser how publishing helps professionals establish credibility. Joryn tells a story about how her credibility as an ethics expert changed the outcome in a case because of articles she’s published. Joryn discusses common problems with publications and how to use material that you’ve already drafted to submit for publication.

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COVID-19 has changed the way professionals communicate with other professionals. Instead of sitting across the table from each other, we’re appearing via Zoom. Joryn shares her tips for making a virtual appearance or giving a virtual presentation. Joryn also addresses the controversy of virtual full team meetings and if they can be considered part of the collaborative process.

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What happens if you offer great services but you’re not sure how to communicate what you do? Joryn discusses how to introduce both yourself and also your practice. Joryn tells the story of how she picked up a client in the check-out line at Sam’s Club. Do you tell people that you’re a professional or do you tell them about the suffering you want to alleviate in the world? Joryn explains why it’s a good idea to get personal about what motivates you.

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Presenting should be an important element of your marketing plan. Joryn discusses with intern Austin Sasser how to coherently communicate your vision. Joryn admits her struggles with public speaking and how she learned to overcome them. Are you presenting but not achieving traction with your audience? Joryn discusses the winning strategy for ending a presentation that results in more connections and referrals.

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In a conversation with the youngest members of her staff, Joryn discusses beginning her legal career as a trial attorney and the decision to open her own family law firm. Joryn discusses how her own divorce and her new husband’s continuing post-divorce litigation influenced her decision to practice family law. Joryn explains how to both approach divorce in a kinder way and also identify your client’s real goals and interests.

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