Joseph Sommer is the Founder of White Stone Branding.
Whitestone Branding was founded in January 2013, it's a boutique branded product agency located in the Flatiron District of New York City. Recently honored with being named to the 𝐈𝐧𝐜 𝟓𝟎𝟎𝟎 list for fastest growing private companies in America for the third straight year in 2020.
Joseph and his team help their clients ignite and extend their brand or image through creative branded products. Joseph is a master client communicator and knows exactly what to do to make everyone’s projects successful and run as smoothly as possible no matter what the situation.
Chris began his career in the Turfgrass Science industry when he was seventeen years old. He was hired as help for a Summer at Woodway Country Club in Darien, CT. While he was primarily looking forward to fresh air and sun while working, he became fascinated with the extensive science that was behind the maintenance of grass at such a high level. He had been mowing his home lawn since he was twelve, but had never realized just how much there was to it.
Chris enrolled at Penn State University based on the stellar reputation of their Turfgrass Science program. While there, he spent Summers working in Turfgrass Pathology research, and at a Jack Nicklaus Signature Golf Course in the Pittsburgh, PA area. In 1994 he received a B.S. Degree in Turfgrass Science and returned home to Connecticut as the Assistant Superintendent of Rockrimmon Country Club in Stamford.
Though he had been working aggressively toward a career in Golf Course Maintenance, his own aspirations gradually shifted toward business ownership. Though he tried to stay the course he had set, entrepreneurial instincts took over and he quickly grew to dislike the daily grind of the golf course business. He left Rockrimmon to re-plan his career and soon met Peter Teed, who had been working for a local lawn care company as a manager and salesman. The two hit it off quickly and realized that they complemented each other well. In September, 1995 they incorporated their business as “GrassRoots Lawn Care, Inc.” The name was changed to Teed & Brown in August, 2004.
In addition to holding a Bachelors Degree in Turfgrass Science, Chris is a Certified Lawn Care Manager. He has appeared as a guest speaker at The University of Rhode Island, SUNY Cobleskill, Penn State University, The University of Connecticut, and at several professional conferences over the years. He has also appeared as a guest lawn care expert on Connecticut channel WTNH.
C. Edward Moten is a son, brother, husband and father. Ed Moten is the CEO of Dominion Charter, Ltd., which is a private luxury travel and concierge company. He also host a podcast called, 'Saturday Spotlight'. The podcast focuses on edification and encouragement for businesses that believe in more for themselves in every experience.
Even though his college training is in Theology and business marketing, business aviation and luxury living has become his passion. Ed is an experienced public speaker and aspires for people in business to encounter more effective and efficient moments through principled living.
Stuart Foreman is the founder and CEO of High Speed Welding, one of the fastest
growing anodized aluminum fabrication businesses on the east coast. Originally an
Outer Banks, NC native, Mr. Foreman has channeled two of his life long passions, boats
and trucks. Within these and other product lines, he has carved out a reputation as one of
the most respected manufacturers of marine and automotive accessories within our
region. With a 3-year revenue growth of 155%, Stuart has earned spot #2690 on the
2019 INC 5000 list.
Kristi Piehl (Peel) launched Media Minefield in 2010. With clients ranging from startups to billion-dollar brands, Media Minefield is a one-of-a-kind PR agency specializing in earned media, crisis communication and Positive Online Presence. Kristi joins us today to discuss her story and share advice for other small business owners.
Brian Tane is the Founder and CEO of Tane, a Creative Video Agency based in New York City that specializes in video marketing and advertising for leading global and direct-to-consumer brands; including Netflix, Venmo, and Daily Harvest. Tane helps brands build awareness, educate consumers, and drive sales through full-funnel video marketing and advertising campaigns.
Founded in 2002, the agency has received more than 30 industry awards for creative video content and most recently made the Inc. 5000 list of fastest-growing U.S. companies for the third year in a row.
Esther Poulsen founded Raare Solutions LLC in 2013 after ten years as President and Principal Consultant of Raare Inc. Currently, she serves as Raare Solutions' primary Client Account Manager and Business Development Executive as well as Managing Process Architect. Previously, Esther has worked for over two decades in CRM, Marketing and Information Technology for clients and employers including BMW of North America, Jaguar Land Rover North America, Cummins Engine and Lucent Technologies. In addition to her professional work she is actively involved in local community organizations and writes the column "Life in Lakelandia" for the Lake Hopatcong News.
Esther earned a degree in Communications from Temple University and is a graduate of the Babson College IT Leadership Development Program. She currently lives in Lake Hopatcong, NJ.
Chris is the Founder & CEO of Ranking.io. Chris got his start in SEO as a self-taught affiliate marketer competing in some of the most ruthless niches on the web. He spent his days building websites and his nights poring over SEO forums, running tests, and absorbing any knowledge he thought could give him an edge. It was a great hands-on education in SEO: Learn. Apply. Test. Repeat.
Fast forward a few years: Chris took a job with an SEO agency where he was managing campaigns for over 30 law firms. He loved the competitiveness of the legal niche. But he hated how unethical his employer was becoming.
Time and again, he saw them put short-term revenue over lasting results. It’s no surprise that they’ve since gone out of business. Chris didn’t think SEO had to be a zero-sum game. He believed (and still do) that the easiest way to be profitable is to do what you promise. He decided to take his experience in working with law firms and build an agency that would hide nothing and give their best to every client, every time. Because like you, Chris believe reputation is everything.
Today Chris and his team serve elite personal injury lawyers who share that same commitment to integrity and relentless drive to win. Because similar to personal injury law, there’s no prize for second page in SEO.
In this episode, we have our friend Chantelle Fitzgerald sharing some insights on the power of the 1 Minute Mediation for Entrepreneurs.
Here is a quick bio:
Chantelle Fitzgerald is the Founder of Mindset Strategies, LLC a leadership development consulting firm that helps to train and support leaders in becoming the best version of themselves. Mindset Strategies, provides training and tangible tools that help with increase of attention, focus, productivity, resiliency and more. Chantelle is a certified mindfulness and emotional intelligence trainer through a program called Search Inside Yourself -- a program founded out of Google that blends mindfulness with emotional intelligence and neuroscience.
In this episode, we have our friend Joe Apfelbaum sharing some of the biggest mistakes that entrepreneurs make.
Here is a quick bio:
Joe Apfelbaum is the CEO of Ajax Union, a company he started in January 2008. Within a few years got it to be 178 on the INC 500. Joe's focus is currently supporting B2B companies with marketing funnels, sales enablement and lead generation.
Joe lives and work in Brooklyn, NY and he is passionate about helping hungry entrepreneurs go from Frustration to Mojovation.
Joe is a proud member of the NSA (National Speakers Association) and an active professional member of the NSA NYC chapter. He loves networking with other professional speakers to learn how to improve his craft.
Joe is a long time member of EANYC (Executives Association of New York City), a group of executives that meets a few times a month to help drive grow each others businesses.
Joe has been part of the NYC CEO community for the past decade and is very active in participating as a speaker, moderator, contributor, board member in one form or another with Vistage, EO, YEC, YPO, Business Owners Council and YJP.
In this episode, we go in full details on the power of following up with your potential clients with the King of Follow Ups. We have our friend Wellington who is from Cueniverse, a music agency in NYC sharing his stories on how he follow up effectively with potential clients
Here is a quick bio on Wellington Lora:
Wellington Lora Jr. is a professional television and movie composer/pianist with 15 years of experience composing professionally. He has composed music for over 1200 episodes of television and is the founder of The Cueniverse music library & custom music company.
Some popular shows he has worked on are Jersey Shore, Keeping up with The Kardashians, Mtv Cribs, Mtv Catfish, Bad Girls Club, Real World, SNL
& Dateline. He has produced radio records for artists Pitbull, Nina Sky, Swizz Beats, Busta Rhymes, Fat Joe & Thaitanium. He is a recipient of a
Webby award for his work with College Humor and firm believer that you should be paid for what you love to do and practices that everyday.
In this episode, we had an opportunity to chat with Chelsey Pendock on the power of Advertising and why potential clients or customers need to see your ads at least 7 times for them to start paying attention.
A little bit about our guest:
Chelsey Pendock is an award winning media planner and the co-founder of Innovision Advertising, a certified Woman Owned Business Enterprise. With a background in local and national advertising sales, Chelsey has an insider's perspective of the media industry and uses her expertise to maximize her client's advertising exposure. Chelsey is also the Founder of the NYC Marketing Resource Group, a network of highly skilled, vetted entrepreneurs covering a wide array of marketing capabilities. She serves on the board of directors for the Childhood Cancer Society and she’s a mentor for undergraduates studying communications at her alma mater, Clarion University.
In this episode, we go in details on developing a business from concept to execution. Our guest Donna Miller shared some great tips on her different processes and how she has been able to grow her business for the past 20+ years.
A little bit about our guest:
Donna is the founder of C3Workplace, Donna is a pioneer in the shared office arena. Combine that with a portfolio of services to help you with almost any administrative aspect of your business, we help you leverage your time so that you can focus on generating revenue.
Donna has inspired, coached and supported countless business owners, entrepreneurs and corporate leaders. Her strategy for differentiating the business from its competition includes providing consistently superior service, creating win-win relationships between clients and colleagues, and going above & beyond the expectations of both clients and her staff.
In this episode, we go in details on different form of financing for your small business. Our guest Sid shared some golden nuggets on how to raise capital for your business.
A little bit about our guest:
Sid Vaidya is a commercial lending professional with over 10 years of experience working with middle market businesses on growth and efficiency strategies.
Prior to that he helped run a family food business for 6 years. Sid is also an active networker and dedicates time to the business and social community. He runs a networking event called Switch, co-chairs the Corporate Growth and Awards committee for the Association of Corporate Growth of New Jersey (ACG) along with being a Board Member with the Boys and Girls Club of Union County.
Sid holds an MBA from Quinnipiac University and a Bachelor’s Degree in Accounting from Berkeley College.
Small Business Owners, do you always ask for referrals?
In this episode, I had a chance to interview Chris Lipper, an Entrepreneur with 3 companies who works primarily with business owners to help them reach greater success.
Chris has coached hundreds of business owners over the years in sales and marketing, and has experience creating brand identity and corporate image as well as product development and marketing worldwide. Chris developed several multi-million-dollar revenue streams and understand firsthand the challenges today’s business owners and executives face in terms of sales, marketing and operational efficiencies.
Have you ever thought about selling your business?
In this episode, we have the Merger & Acquisition expert in New York City sharing his trade secrets on business acquisition.
Albert Hakim is a Certified Merger & Acquisition Advisor with The Kensington Company where he helps business owners sell their companies as well as helping buyers looking to get into a new business or Franchise.
He is an Entrepreneur with over 25 years of experience across many diverse business segments; as an owner of retail businesses, wholesale and distribution, a web-based business as well as having spent time in the corporate world as head of corporate sales at a publicly traded company. He is uniquely qualified to assist in all aspects of business transactions and brings his talent to the Kensington Company.
Small Biz Tips from My Connections - Episode 1
In this episode, I had the chance to interview my friend George Costello from Costello Creative Group.
George and I go into details on his story, how he started with his agency and how design and creative add value to a company's overall branding. We then went into details in term of identifying the right networking group for a small business owners or Entrepreneur who is just starting out their journey.
If you are looking to learn more about Networking, Branding and Design, this is definitely an episode for you to listen to.
A little bit about our guest:
George Costello is the Founder/CEO of CCG. His company was founded in May of 2012 after he spent nearly eight years with Firmenich, a leading global flavor & fragrance manufacturer. During that time, he functioned as the Art Director supporting global business segments cross-category with their vast communication needs. This opportunity allowed him to develop a deep industry understanding of their client's needs which ultimately led to the birth of his studio and their unique industry focus.
George always had a strong passion for creative arts. After receiving a BFA in Graphic Design & Visual Communications from Kean University in 2002, where he was part of the Art Honor Society, he began his career as a junior designer for a commercial printer. From there, he spent a brief stint designing packaging for an automotive company before landing his dream job in the flavor and fragrance space. Since the inception of CCG, his business has grown from one to five employees and has won multiple awards for creative excellence from GDUSA, NJCAMMA, Jspraa, and the NJ Ad Club. One of his proudest achievements is the 2017 'Jersey’s Best MarkComm Professionals Under 40' Award which is a welcome addition to his collection of accolades.
In addition to NJ Ad Club, George is also part of Entrepreneurs Organization (EO), The NY Marketing Resources Group, Hudson Business Exchange, and Women in Flavor & Fragrance Commerce (WFFC). George grew up in Union, NJ, is 39 years old, and currently, resides in Sayreville, NJ. He lives with his lovely wife Janine of six years and their three-year-old son, Deklin. When George is not focused on creativity or spending time with his family, he enjoys reading, working on his business, and playing drums.
A little bit about our host:
Julbert is widely known as “The LinkedIn Guy”. He is the CEO and Founder of AGM, a B2B agency that specialize on LinkedIn marketing based out of New Jersey. He has been featured and mentioned on Social Media Examiner, Entrepreneur, BBC, Huffington Post, ROI-NJ and NJ Business.
Julbert and his team has been working with small and mid-size companies in the US, CA, UK the Caribbeans, helping them maximize LinkedIn for branding, marketing, advertising and staffing. Originally from Haiti, Julbert speaks 3 languages and has an MBA from Northeastern University and he is a Professor at Baruch College in New York City.
In this episode, my colleague Mike Doyle and I discuss tactical strategies on how to generate leads from posting on LinkedIn. He shared his story on how he was able to generate 4 sales calls within 2 weeks from posting great content on LinkedIn. This a great strategy for a small business who is just starting out and wants to build a brand and develop new relationships.
In this episode, we had a chance to have an in-depth conversation with Tricia Taitt, President and Founder of the Art Money Matters, an outsourced CFO firm that help companies project, predict and raise working capital. She provided some real life examples on how a small business can build cash flow and raise capital.