Skip to main content
Геймдев Хаб by Justforward

Геймдев Хаб by Justforward

By Timur Taepov

Геймдев Хаб - это импакт-экосистема и сообщество профессионалов игровой индустрии. Тут мы обсуждаем разработку, продвижение и прочие этапы создания игр и их оперирования с сотрудниками игровых компаний, инди-разработчиками и предпринимателями. Также мы регулярно проводим мастермайнд-сессии, чтобы двигаться вперед и развивать профессиональные навыки. Присоединяйся!
Available on
Apple Podcasts Logo
Castbox Logo
Google Podcasts Logo
Pocket Casts Logo
Currently playing episode

How To Get High App Ratings - Circa News Mobile App Case Study

Геймдев Хаб by JustforwardApr 02, 2015

00:00
05:46
GameFi Conf: Основы токеномики в GameFi • Евгений Протасов • CPO в Dats Games

GameFi Conf: Основы токеномики в GameFi • Евгений Протасов • CPO в Dats Games

Евгений Протасов, CPO в Dats Games, на примере криптоигры Axie Infinity объяснил, как устроена токеномика подобных проектов. Для создания устойчивого долгосрочного проекта важно наличие геймплейных элементов по сжиганию токенов игры, чтобы не разгонялась инфляция.

Feb 22, 202233:17
GameFi Conf: Блокчейн в играх. Проблемы и пути их решения • Андрей Дельцов • CPO в PlayFlock

GameFi Conf: Блокчейн в играх. Проблемы и пути их решения • Андрей Дельцов • CPO в PlayFlock

Андрей Дельцов, CPO в PlayFlock, автор ТГ-канала Product in Gamedev, сделал доклад о проблемах блокчейн-игр и путях их решения. Среди проблем Андрей выделил сопротивление со стороны большей части игроков, проблемы баланса токеномики при масштабировании проектов и нехватку сильных кадров. Вследствие последнего текущие проекты далеко не всегда являются качественными.

Feb 16, 202237:58
GameFi Conf: Концепция NFT-проекта - Портал гиперкэж игр MIR.GAMES • Тимур Таепов • CEO Justforward

GameFi Conf: Концепция NFT-проекта - Портал гиперкэж игр MIR.GAMES • Тимур Таепов • CEO Justforward

Тимур Таепов, организатор конференции, рассказал концепцию игрового NFT-проекта, который разрабатывает компания Justforward. Это гиперкэж-портал игр с функциональными NFT.

Feb 11, 202230:48
GameFi Conf: Основы криптогейминга / Вячеслав Уточкин Заместитель директора ЦРК БИ ВШБ НИУ ВШЭ

GameFi Conf: Основы криптогейминга / Вячеслав Уточкин Заместитель директора ЦРК БИ ВШБ НИУ ВШЭ

Вячеслав Уточкин, замдиректора ЦРК БИ ВШБ НИУ ВШЭ, рассказал об основах криптогейминга и познакомил собравшихся с терминологией и ключевыми понятиями криптоигр, технологией блокчейн и NFT.

Feb 08, 202252:39
GameFi Conf: Открытие конференции по созданию NFT-игр

GameFi Conf: Открытие конференции по созданию NFT-игр

GameFi Conf: Конференция по созданию NFT-игр

Feb 08, 202206:27
Гиперкэж Разработка Игр в Иннополисе / Интервью с Антоном Скударновым CEO Indie GameDev Club

Гиперкэж Разработка Игр в Иннополисе / Интервью с Антоном Скударновым CEO Indie GameDev Club

В рамках сообщества Геймдев Хаб пообщались с Антоном Скударновым, CEO Indie GameDev Club - компании, которая разрабатывает гиперказуальные игры и строит геймдев-сообщество в Иннополисе - городе высоких технологий, расположенном в Республике Татарстан.

Антон рассказал об условиях и экосистеме Иннополиса, своем бэкграунде, текущих проектах и планах по развитию студии и сообщества, поделился подходами своей команды к организации пайплайна разработки ГК-игр и секретами управления игровой студией. 

Сам Антон и его команда являются недавними выпускниками университета Иннополис, а некоторые члены команды еще учатся там.

Nov 08, 202101:29:31
GameScore: Упрощение Разработки HTML5 Игр - Интервью С Сергеем Епонешниковым CEO GameScore

GameScore: Упрощение Разработки HTML5 Игр - Интервью С Сергеем Епонешниковым CEO GameScore

В рамках сообщества Геймдев Хаб поговорили про упрощение разработки HTML5 игр с основателем и разработчиком сервиса GameScore Сергеем Епонешниковым. Сергей рассказал про свой путь в геймдев и разработку сервиса. Обсудили основные фичи, организацию разработки сервиса и планы на дальнейшее развитие.

Oct 12, 202101:09:51
Эффективные Процессы в Гиперкэж Разработке Игр - Интервью с Юлией Золотаренко CEO HitBerry Games

Эффективные Процессы в Гиперкэж Разработке Игр - Интервью с Юлией Золотаренко CEO HitBerry Games

Поговорили с Юлией Золотаренко, CEO HitBerry Games, о том, как запустить собственную студию разработки гиперкэж-игр, организовать бизнес-процессы и выстроить системный подход для устойчивого роста. До запуска собственной ГК-студии Юлия была HRD в IT-индустрии. В выпуске подкаста она делится своим опытом и полезными фишками управления компанией.

Sep 21, 202157:52
Киберспорт: Образование и Возможности - Интервью с Михаилом Пименовым

Киберспорт: Образование и Возможности - Интервью с Михаилом Пименовым

В рамках сообщества Геймдев Хаб поговорили с директором разработки образовательных программ факультета игровой индустрии и киберспорта Университета "Синергия" Михаилом Пименовым. Обсудили образование и карьерные возможности в киберспорте.

Sep 18, 202156:23
Делать, что Нравится и Быть Успешным в Гиперкэж: Опыт Создателей ГК-хита State io

Делать, что Нравится и Быть Успешным в Гиперкэж: Опыт Создателей ГК-хита State io

Поговорили с создателями гиперказуального хита State io Олегом Янушевским и Евгением Матюниным. Ребята рассказали про свой опыт создания ГК-студии Airion Games и путь к ГК-хиту. Игру установили более 20 млн игроков.

Aug 28, 202145:47
Гиперкэж Хиты и 50 млн Игроков: Интервью с Евгением Протасовым CPO Dats Games

Гиперкэж Хиты и 50 млн Игроков: Интервью с Евгением Протасовым CPO Dats Games

В рамках сообщества Геймдев Хаб поговорили с Евгением Протасовым (CPO Dats Games) о гиперказуальных играх. Обсудили состояние ГК-рынка, тренды и тенденции, работу с издателями, способы влияния на ключевые метрики юнит-экономики, людей и формирование команды, а также процессы, которые приводят к созданию хитов. У Евгения и студии Dats Games крутой опыт в ГК-индустрии - это выпущенные хиты и более 50 млн игроков.

Aug 01, 202101:25:31
Hyper-Casual Games Genre - Trends, Market, Product Features

Hyper-Casual Games Genre - Trends, Market, Product Features

This episode is a short overview of the hyper-casual games genre. Trends, market, competitors, target audience and product features.

Feb 27, 201911:33
Indie Game Development Strategy - Make Games Without Risk: Sell Source Codes & Game Templates

Indie Game Development Strategy - Make Games Without Risk: Sell Source Codes & Game Templates

In this episode I would like to provide some thoughts regarding indie game development strategy. This will be interesting for those who just started first steps in game development and for those who are going to start their indiedev journey.

Apr 16, 201705:52
How to Create Your Own Podcast to Drive App Downloads (Guest Post for AppTweak.com)

How to Create Your Own Podcast to Drive App Downloads (Guest Post for AppTweak.com)

This an episode about our guest post for AppTweak.com. In this post, Timur shows how creating a podcast can leverage your app marketing strategy and drive organic downloads to your app.

Jun 08, 201507:60
Tips and Tricks for Effective App's Naming – Localytics Shares Its Knowledge on How to Name a Mobile App

Tips and Tricks for Effective App's Naming – Localytics Shares Its Knowledge on How to Name a Mobile App

It goes without saying that app's name plays a big role. Actually, app store optimization starts with the name. Your goal is to make a shot not only with the first impression, but with any impression. So what is important to take into account while naming an app?

May 07, 201504:59
How to Design a Walking Tour App – Urban Walks Case Study (New York Walking Tour App by Anton Repponen)

How to Design a Walking Tour App – Urban Walks Case Study (New York Walking Tour App by Anton Repponen)

This time I`m going to tell you an amazing story about design process of a walking tour app, called Urban Walks. Anton Repponen has shared this story on his blog on Medium platform. Now I`ll unveil his design tips and tricks.

May 01, 201505:24
Ways to Make Sure Your Mobile Advertising Campaign Will Not Fail (LTV, CPA, CPI)

Ways to Make Sure Your Mobile Advertising Campaign Will Not Fail (LTV, CPA, CPI)

Nowadays most companies use bought media to increase their user base, reach the top of app store charts and achieve the mass audience. Ron Brightman the CEO of a mobile performance marketing network has shared useful tips on how to do it in a right way.

Apr 27, 201505:36
Mr Jump $20k Daily Earnings and Online Video as a Substantial Part of Mobile App Marketing Strategy

Mr Jump $20k Daily Earnings and Online Video as a Substantial Part of Mobile App Marketing Strategy

In this episode you will find out how Mr Jump earns $20k per day employing Chartboost's games-only platform for serving ads and why online video important for mobile app marketing strategy.

Apr 24, 201506:39
Uncertain Points of A/B Testing - Get Rid of the Noise in Your Data

Uncertain Points of A/B Testing - Get Rid of the Noise in Your Data

A/B testing is very popular nowadays. But not all of them know how to do it the right way. There are certain restrictions and requirements that everyone has to follow. Listen to this episode and be on the right way!

Apr 18, 201505:48
How To Provide Users With The Best Content - Pinnability case developed by Pinterest

How To Provide Users With The Best Content - Pinnability case developed by Pinterest

There is a tough competition among social media networks nowadays. That means social networks have to invent and employ something unique and state-of-the-art in order to acquire more users and increase retention rate. Here is the case study how Pinterest makes it successfully by using machine learning model in its Pinnability.

Apr 16, 201505:52
Get into the 100 Top Grossing Apps in Your App Store Category - "Unlock All" Button Facilities for Your App

Get into the 100 Top Grossing Apps in Your App Store Category - "Unlock All" Button Facilities for Your App

In this episode you will find the growth hack how can you triple your app revenue. Many developers don't test and optimize hypothesis about in-app revenue. But many developers have awesome apps, so listen to this episode and boost you revenue by just adding one button!

Apr 13, 201506:05
Mobile Video Advertising Will Blow Up The Market

Mobile Video Advertising Will Blow Up The Market

Mobile video has been growing steadily for years. This was driven by a couple of factors that listed in this episode. Increased standardization around this medium, better measurement capabilities and advanced targeting capabilities beyond device ID and lat/long over time can help brands and agencies identify the right KPIs and quantify value. These understandings probably will lead to increase of mobile video budget item. More sophisticated, video-specific pricing models can simplify for advertisers calculation of their ROI and also shift the risk to the publisher side and make them even more open to this medium.

Apr 09, 201506:05
How to Get into an Apple Ads – 7 Minute Workout Mobile App Case Study

How to Get into an Apple Ads – 7 Minute Workout Mobile App Case Study

Lately Apple started using its ads to showcase iOS apps as they work in the real world. One series of the last year, called "You are more powerful than you think" highlighted apps meant to give iPhone users a kind of superpower. Each was related to one of four themes. It were power, parenthood, dreams, and strength.7 Minute Workout: Quick Fit was included in the last category.

Apr 07, 201505:15
Quick Guide: App Store Optimization - Optimize Your App for Search on App Store and Google Play

Quick Guide: App Store Optimization - Optimize Your App for Search on App Store and Google Play

There is tons of information about app store optimization on the web. This episode provides structured summary about ASO. Listen to this episode and save your time.

Apr 04, 201506:36
How To Get High App Ratings - Circa News Mobile App Case Study

How To Get High App Ratings - Circa News Mobile App Case Study

Welcome to the new episode of the App Marketing - Growth Hacking Podcast! Today I`m going to present you the real case of mobile app Circa News. The case was published on Matt Galligan`s blog at Medium platform. Together we`ll try to understand what let Circa News to get 90% 5-star ratings. This growth hack will also increase the conversion of the incoming traffic to the app landing page in the app store. Hope, you ready to start! Let`s go!

Apr 02, 201505:46
Secrets of Tinder's Success - Dating Mobile App Success Case Study

Secrets of Tinder's Success - Dating Mobile App Success Case Study

Tinder is the location-based dating app which was launched on October, 2012 and made a real breakthrough. By January 2014, the app boasted more than 10 million users. By December of 2014, the app had been downloaded more than 40 million times with users swiping 1 billion times per day. On February 3rd the company reported that Tinder saw 100% year over year growth in monthly active users.

Apr 01, 201505:37
How to Create a Match Three Puzzle Game the Right Way

How to Create a Match Three Puzzle Game the Right Way

There are too many match three games on app markets today. How can you beat the top? Here are some useful tips of creating a match-three puzzle games and various strategies of consumer`s attraction.

Mar 31, 201505:23
How to Use A/B Micro Testing for Mobile App Marketing (Split Testing)

How to Use A/B Micro Testing for Mobile App Marketing (Split Testing)

Mobile app marketing is mostly an art which is practiced in the dark. Marketers make very important decisions based on their gut feeling and competitors research because both App Store and Google Play do not have a mechanism for split testing to know the best working options. Even in the absence of A/B testing in app stores, it is possible to do split testing. Find out how to do that.

Mar 30, 201505:57
How to Double Your App Downloads by Leveraging Your App Icon?

How to Double Your App Downloads by Leveraging Your App Icon?

One of the first things that people will see when they discover your app is your app icon. Your app icon is vital for your conversion rate because it makes the first impression and provides the key idea of your app. You have to make that great first impression by having an amazing app icon. It has to convey the functionality and the essence of an app while being scalable, unique, and just downright attention grabbing.

Mar 24, 201510:29
Why App Store Optimization (ASO) is a Must to Market Your Apps?

Why App Store Optimization (ASO) is a Must to Market Your Apps?

ASO stands for App Store Optimization and it is the process of improving the visibility of a mobile app in an app store. You can think of it like search engine optimization (SEO) for websites - only for the App Store instead - if you would like. More specifically, app store optimization is the process of ensuring that an application ranks highly in an app store's search results and in the top charts rankings.

Mar 21, 201508:21
How Do You Establish a Successful Start-Up If All That You Have Done Is a Calendar Application?

How Do You Establish a Successful Start-Up If All That You Have Done Is a Calendar Application?

The Sunrise calendar application found its way into the mobile market by making your calendar more interactive and useful. Its founder believes that the calendar should be more than just your daily schedule and can be more productive. Apparently, enough users agree to get Sunrise to be valued at $100 million dollars. Microsoft agreed also and acquired Sunrise as part of the Microsoft play to grab a larger chunk of the mobile market.

Mar 05, 201506:40
How to Become the Instagram of Fashion?

How to Become the Instagram of Fashion?

Pose is a success story of an app that has created a niche for itself with a focus on fashion conscious users. It is powered by user generated content but has a unique idea whereby it shares revenue with the users. With a user base of more than 1 million, Pose is already being called the Instagram of fashion.

Mar 05, 201505:45
Who Else Wants To Make The Most Of Mobile App Marketing?

Who Else Wants To Make The Most Of Mobile App Marketing?

In the current day and age, it is no longer a case of asking whether to focus on mobile app marketing or not. There were almost 1.3 million apps available on Google Play in July 2014. Similarly the number of apps available on Apple App Store was 1.2 million. Cost per install, also known as CPI, increased too. How do you make sure your app gets its time in the spotlight? This is where mobile app marketing comes in. It is a complex process, but if you follow certain guidelines, this process becomes as simple as ABC.

Feb 26, 201506:47
Now You Can Get Everything About Mobile App Marketing In One Place

Now You Can Get Everything About Mobile App Marketing In One Place

It is getting tougher every day to acquire new users for your apps and so the goal of this podcast is to make the complex nature of app marketing both clean and simple. This series of podcasts will cover the key topics of app marketing, which are: app store optimization (ASO), mobile SEO, app promotion, app ranking, app advertising, app monetization and so on. We will also discuss noteworthy failures in order to learn lessons from them.

Feb 26, 201502:45