Fitness Business Blueprint with Justin Devonshire
By Fitness Business Blueprint
Fitness Business Blueprint with Justin DevonshireMar 14, 2020
How to Overcome Rising Ad Costs & a Saturated Market in 2024
Gym owners are facing a big problem going into 2024: your town is saturated with similar competitors and your ad costs are skyrocketing.
What will you do when your average lead cost is £20 or more?
Today's podcast reveals exactly what we've done in our own fitness studios to adapt to the BIG changes in 2024.
I'm taking just 10 more gym owners through a 6-week mentorship to evolve their model so they can easily absorb high-lead costs and avoid getting "priced out" of using Facebook ads. To find out more about that, see this document <
(there's a huge 50% early bird discount before the 29th December)
How to 5X Your Gym Profit Margins [4 Systems]
Most gym owners are stuck below 20k/month because they have revenue... but not PROFIT.
Profit is what gives you freedom. Because profit allows to re-invest in better systems, and loyal staff. so you can take more time off.
As a rule, a typical 2000 square foot gym should be making at least 25-35% margin, or about £10k-15,000 profit for every £50k/month you make.
This episode reveals the entire PROFIT MARGIN strategy we've used to quickly make gyms profitable and scalable, whilst giving more freedom to the owner.
Want to implement these strategies and plug in my proven systems into your gym so you can quickly scale to £400k+ per year - with big margins and more freedom? > Book here
If I Had to Make £10-20k cash in 30 days (with NO ads), THIS is What I Would Do...
Make an extra £10-20k cash upfront in your gym - WITHOUT Ads in the next 30 days, with this 4-step cash-injection strategy.
Want to implement this strategy and make at least 10k in the next 30 days with my personal help and my done-for-you systems, scripts and instructions? > Book here
Get 5 Clients/Month From Instagram Organic [Full strategy]
Instagram is the best organic platform for gym owners to get clients right now.
And almost nobody is doing this yet!
Follow this step by step plan to start getting 5-10 new clients a month from IG (with ZERO paid ads and WITHOUT making Reels)
Lets continue the conversation on Instagram. DM HERE to let me know your thoughts, questions and comments about today's show.
Want to implement this strategy with my personal help? (Plus get my other strategies & systems that will quickly scale your gym to 40k/month) > Book here
Why You're NOT Ready For The Success You Want
Today I'm diving deeper into why you never seem to catch a break no matter how hard you work...
...and why your dopamine responses are keeping you STUCK. Your habits are repelling success from you. And there's only ONE thing you can do to change it (and its not "work harder").
Lets continue the conversation on Instagram. DM HERE to let me know your thoughts, questions and comments about today's show.
https://www.instagram.com/justin_devonshire/
Also, if you like the "mindset" theme, let me know and I'll put out more like this.
Justin
Gym Growth Strategy 2024
Gym owners have 3 major challenges in 2024....
1) Market saturation
2) Rising Facebook Ad costs
3) and a global economic downturn!
Fortunately, I have the solution. This is the gym growth strategy for 2024 that you MUST listen to if you plan to stay relevant in the next 12 months.
P.S. Ready to implement this strategy into your business, with my personal coaching?
Let's lay out your game plan and help you scale up to 40-50k/month - book a time to talk with me at this link:
https://justindevonshire.com/altschedule
Facebook Ads Strategy 2024 for Gyms
Facebook ads getting more expensive for your gym?
There are BIG changes coming in how you grow your fitness business, if you rely on ads.
Invest the next 14 minutes to learn the 3 steps you need to take to change up your ads strategy in 2024. This is what we're doing RIGHT NOW to maintain a 5-10X ROAS every day we run ads, for dozens of locations.
The epsiode talks about:
- How to keep making big ROI from ads, even if you have a saturated area
- Why BRAND is the most important thing for gyms and PTs in 2024
- 4 ways to lower your CPL overnight
P.S. if you want my Proven Facebook Ad FORMULA - the 5 step framework to a winning gym ad, send me a DM on Instagram
I Ran FB Ads for Gyms for 10 YEARS- This is the WINNING Template...
I've used Facebook ads to fill gyms and bootcamps for more than 10 years. And I've helped hundreds of gyms around the world get insane volume of leads at crazy low lead costs...
And from all that data - the results are in.
I've outlined the 5-Step WINNING Facebook Ad Formula.
When you use these 5 elements in your ad creative and copy, you're going to get the best results.
FREE SWIPE FILES (mentioned in the podcast) - DM me on Instagram to get it! https://www.instagram.com/justin_devonshire/
For Gyms STUCK Between 10-20k/Month...
Gym owners get STUCK between 100-150 members because of these 3 bottlenecks.
Fix these and you'll unlock scale to 40/50k/month
Get Justin's strategies & systems to scale your gym to 40k/month+ at https://justindevonshire.com/400kmastermind OR, create a custom gameplan to DOUBLE your gym revenue for FREE with Justin here: https://justindevonshire.com/altschedule
Recession is Coming. Do these 3 things NOW
Recession is coming and your customers are starting to tighten their wallets.
Here's what you need to do NOW to survive -and DOMINATE 2024 whilst your competitors crumble.
Get Justin's strategies & systems to scale your gym to 40k/month+ at https://justindevonshire.com/400kmastermind OR, create a custom gameplan to DOUBLE your gym revenue for FREE with Justin here: https://justindevonshire.com/altschedule
How to Handle The "I Need to Think About It" Objection
"I need to think about it..."Ever get this objection from prospects? Here's a 3-step script you can use to dismantle the objection and win the sale!
P.S. Get my entire Studio Sales Mastery program (£1997 Value) for FREE, just for trying out my Mastermind for one month!
The Mindset of Managing Multi-Location Gyms - With Guest Dan Moore
What does a typical day look like for a multi-site gym owner?
How do you find balance between work, employees, family and time for yourself?
What does the staff structure look like?
How to stay resilient in the face of threats, and keep growing?
We talked about all these things and more on this jam-packed 30-minute conversation with Dan Moore - 2x Gym Owner and best-selling author of "I'll Start Next Monday"
https://www.amazon.com/Ill-Start-Next-Monday-blueprint-ebook/dp/B0B4359FR7
Connect with Dan on Instagram: https://www.instagram.com/imdanmoore/
How to get leads to pick up the phone (4 keys of Lead Nurture)
Running ads but frustrated that most leads don't pick up the phone? In today's episode I guide you through the 4 keys to lead nurture. When you act on these you can DOUBLE your sales by boosting your pick up rate!
Get my 6 best gym-scaling programs for FREE, just for trying out the new 400k Mastermind:
TRIPLE Your Profit Margins with these 4 Steps
Get the "Gym Owners' Insider Secrets" Premium Newsletter to 3-5X Your Client Life Time Value! https://justindevonshire.substack.com/subscribe
Talk to me on Instagram: https://www.instagram.com/justin_devonshire/
How would you like to get an additional 50 paying clients at your fitness studio within the next 90 days? Here's how studio owners and PTs all over the world are doing that as we speak: https://justindevonshire.com/elite
12 Referral Marketing Strategies for Gyms & Personal Trainers
How would you like to get an additional 50 paying clients at your fitness studio within the next 90 days? Here's how to get my personal coaching & systems for less than £8/day!: https://justindevonshire.com/400kmastermind
Crafting an IRRESISTIBLE Offer to Scale Your Fitness Studio
[FREE COURSE] How we get 30-50 new gym clients every month from Facebook ads - WITHOUT "free trials" and NO "bait & switch" challenges ⬇️ tinyurl.com/yw2wke8y
An "Irresistible Offer" turns you into the "go-to" local brand authority on weight loss and transformation. This episode reveals 3 steps to create an offer attracts the best prospects, and basically sells itself. Combine this with the complete Facebook Ads for gyms strategy I share in my free course, and you'll be able to scale past 10k/mo revenue within weeks.
Message me on Instagram! https://www.instagram.com/justin_devonshire/
3 Secrets to Client RETENTION - that NOBODY is Talking About...
[FREE COURSE] How we get 30-50 new gym clients every month from Facebook ads - WITHOUT "free trials" and NO "bait & switch" challenges ⬇️ tinyurl.com/yw2wke8y
Gym owners are wasting a LOT of time on retention tactics that have NO effect. That's because you're not addressing the 3 hidden causes of client churn.
Listen in for the next few minutes to discover the real reasons why your clients are leaving, and the specific strategies to lower your churn rate to 5% or less.
Message me on Instagram! https://www.instagram.com/justin_devonshire/
Giving Free Trials is DUMB. Here's The Better Way...
Master Your Gym FINANCES With Billy Hofacker
Ready to master your fitness business finances and start making profits?
Follow Billy at https://yourfitnessmoneycoach.libsyn.com/
Welcome to the Fitness Business Blueprint podcast, where I share lessons and insights from scaling our fitness business to 20 studios over the last 3 years.
Like, Comment & Subscribe if this content helps you grow your fitness business!
Connect with me on Instagram! https://www.instagram.com/justin_devonshire/
#fitnessmarketing #gymmarketing #personaltrainermarketing
Why Facebook Ads Will NOT Be Profitable for 99% Studio Owners Very Soon...
Bonus Video Training & Opportunity to Talk To Me About Your Ads HERE > https://admin263.clickfunnels.com/fb-ads-flywheel-2023-trainingxcvn4g1t
Facebook ads are costing around 200% more per year, meaning the CPLs are just too high for most fitness studios. So how have I been able to consistently and reliably get all the clients I want - at a profit - over the last 10 years, with no sign of slowing down? I reveal the ULTIMATE growth strategy and how you can not only stay competitive in the ads market no matter how high the price gets... but you will also DOMINATE everyone else in your saturated town...
7 RULES For a Profitable Fitness Studio
Join my exclusive Facebook community for gym owners to get daily tips & strategies to get more clients: https://bit.ly/2tif4Om
https://www.instagram.com/justin_devonshire/
Welcome to the Fitness Business Blueprint podcast, where I share lessons and insights from scaling our fitness business to 20 studios over the last 3 years.
Like, Comment & Subscribe if this content helps you grow your fitness business!
#fitnessmarketing #gymmarketing #personaltrainermarketing
How to Get 2-3 New Leads a DAY with These Organic Social Media Tips
Get my FREE training on how to use Instagram to get clients for your gym every week - Download HERE <
Sick of getting ZERO engagement on your social media content? What if you could get a consistent flow of engaged leads reaching out to YOU thru your DMs every day? In this episode I go deep into the secrets of how to get more Attention, Consumption, and ACTION on your posts!
Welcome to the Fitness Business Blueprint podcast, where I share lessons and insights from scaling our fitness business to 20 studios over the last 3 years.
Like, Comment & Subscribe if this content helps you grow your fitness business!
#fitnessmarketing #gymmarketing #personaltrainermarketing
The £25k/mo Studio Formula UK PTs Are Using to Scale in 2023
Let's take your bootcamp or studio to 25k/mo with the proven formula we've used to grow to 20 locations in the last 3 years...
Trial my 1-1 business mentoring for 4-weeks - Apply here: https://admin263.clickfunnels.com/optin33560980
Welcome to the Fitness Business Blueprint podcast, where I share lessons and insights from scaling our fitness business to 20 studios over the last 3 years.
Like, Comment & Subscribe if this content helps you grow your fitness business!
#fitnessmarketing #gymmarketing #personaltrainermarketing
Your Gym Making 6-figures BUT No Cash In The Bank?
If your fitness studio is making £10k-20k/mo, BUT there's never any cash left in the bank then you have a profitability problem. This is stopping you growing to the next level, AND it puts your business in danger from outside threats. This episode reveals exactly why gym owners end up in this position, and how to quickly fix it to get boost profits and increase positive cash flow. Welcome to my Podcast, where I share lessons and insights from scaling our fitness business to 20 studios over the last 3 years. Like, Comment & Subscribe if this content helps you grow your fitness business! Trial my 1-1 business mentoring for 4-weeks and add at least £2000 -£5,000/mo to your revenue- Apply here: https://admin263.clickfunnels.com/optin33560980 #fitnessmarketing #gymmarketing #personaltrainermarketing
Business KPIs That Keep Your Gym Winning
The only gyms that succeed are those that track the right metrics, and know what to look for. Most gym owners are chasing 'vanity' metrics that mean little to your success. This episode reveals some of the biggest "critical drivers" we track religiously, and how doing so has helped us to scale from 2 to 20 fitness studio locations in the last 3 years. Welcome to my Podcast, where I share lessons and insights from scaling our fitness business to 20 studios over the last 3 years. Like, Comment & Subscribe if this content helps you grow your fitness business! Trial my 1-1 business mentoring for 4-weeks and add at least £2000 -£5,000/mo to your revenue- Apply here: https://admin263.clickfunnels.com/optin33560980 #fitnessmarketing #gymmarketing #personaltrainermarketing
6 Ways to Get More Leads to Pick Up The Phone
Trial my 1-1 business mentoring for 4-weeks and add at least £2000 -£5,000/mo to your revenue- Apply here: https://admin263.clickfunnels.com/optin33560980
You're paying for Facebook ads and generating leads... BUT they're not picking up the phone to talk with you? GRRR! So frustrating, right? I've been generating phone leads and closing all sales this way for over 10 years. So from tens of thousands of leads, here are 6 things I did to get a consistent 40% pick up rate from my leads within the first couple of days. Welcome to my Youtube channel. Where I share lessons and insights from scaling our fitness business to 20 studios over the last 3 years. Like, Comment & Subscribe if this content helps you grow your fitness business!
How Much You Should Spend on FB Ads Each Month
What should you budget each month on FB ads to grow your fitness studio or PT business? Most fitpros invest too little, because they don't know what they're doing. On the other hand, ads agencies will encourage you to spend more (because it benefits THEM). The real answer? It's somewhere in the middle. In this episode I give you the exact formula for calculating what your ad budget should be.
Welcome to my podcast, where I share lessons and insights from scaling our fitness business to 20 studios over the last 3 years. Like, Comment & Subscribe if this content helps you grow your fitness business!
Trial my 1-1 business mentoring for 4-weeks and add at least £2000 -£5,000/mo to your revenue- Apply here: https://admin263.clickfunnels.com/optin33560980
How to Get Reliable, High-Performing Staff for Your Gym
Have you tried hiring trainers, but they keep letting you down, can't get simple things done and don't seem loyal to your company?
In this episode I reveal the exact steps you need to take to:
A) Attract the RIGHT staff to work for you
B) Ensure they are reliable and high-performing
So you can get more peace-of-mind, and work ON your business, to take it to the next level.
Welcome to my podcast, where I share lessons and insights from scaling our fitness business to 20 studios over the last 3 years.
Like, Comment & Subscribe if this content helps you grow your fitness business!
Trial my 1-1 business mentoring for 4-weeks and add at least £2000 -£5,000/mo to your revenue- Apply here: https://admin263.clickfunnels.com/optin33560980
How to Increase Your Prices WITHOUT Upsetting Clients
Let's fill your gym in 90 days or less: Trial working with me on 1-1 business mentoring for 4-weeks? Apply here: https://justindevonshire.com/elite
If you've undercharged for bootcamp or group training programs, it'll come back to bite you as you scale up.
We often charge less in the beginning because we are able to get by on less. But as you gain more clients, your costs increase - more staff, more equipment, more taxes.
This is when you'll become TRAPPED in a high-revenue but LOW-profit fitness business, UNLESS you take fast action now to increase your rates.
Here's how to do it, WITHOUT burning your loyal members!
Welcome to my podcast, where I share lessons and insights from scaling our fitness business to 20 studios over the last 3 years. Like, Comment & Subscribe if this content helps you grow your fitness business!
The 5 Stages of Leadership Mindset (From EGO to Conviction)
Your income is directly linked to which of these 5 stages of Leadership Mindset you're currently at. When I help a PT or gym owner to grow their business, the first thing I do is assess which level they are at. Because this tells me everything about why they are stuck and the beliefs and actions they need to change.
In this episode, you'll discover the 5 stages, the common habits at each, and what you need to change to get to the next.
Trial working with me 1-1 for only £297?? >> Apply Here
Follow for more fitness business advice on Instagram <<
Trial my 1-1 business mentoring for 4-weeks and add at least £2000 -£5,000/mo to your revenue- Apply here: https://admin263.clickfunnels.com/optin33560980
6 Ways to Make More Money From Your Existing Clients & Boost Your Profit Margin
The fastest way to increase the profit margin of your fitness studio is to make more money from your EXISTING clients. This is easy to do, because your clients already know, like and trust you.
Today's training walks you through the 6 ways you can make more money from your existing client base, and start generating more profits TODAY.
Trial working with me 1-1 for only £297?? >> Apply Here
The BEST Fitness Marketing Strategies 2023
As we expand beyond 20 fitness studio locations this year, here are the 3 best fitness marketing strategies to get more clients for your fitness studio, bootcamp, or personal training.
Links mentioned in the video:
Facebook Ads Full Program: Get 50 Clients in 90 Days: Learn More
Instagram for Gyms Course 2023: Learn More
Trial working with me 1-1 for only £297?? >> Apply Here
How to Close Group Training Clients Over The Phone
Since 2011, I've closed all large group & bootcamp clients over the phone. No gym tours. No free trials.
The average call time is 11 minutes. To this day all 20 of our gyms close sales daily with this exact model. So you can learn and apply it too!
This is the 3 step phone call system - what questions to ask, how to transition to your offer, and how to handle objections.
Leave a Review on iTunes and subscribe to the podcast if this helps you!
And drop your feedback to me personally on my IG: https://www.instagram.com/justin_devonshire/
Talk soon
Justin
Scaling a Gym Business to £5Million - The 4 Phase Model
The FBB Podcast is BACK after a year! I've spent the last year scaling our gym chain -The TransformHub - to 20 locations. And now I'm back to share some of the insights and lessons we've learned on the way. Starting with the 4-Phase model to scale your fitness studio from ZERO to millions.
This is the roadmap is WISH I had starting out! It will save you years of wasted effort and help you quickly get to the next stage of your growth, no matter where you are today.
Leave a Review on iTunes and subscribe to the podcast if this helps you!
Trial my 1-1 business mentoring for 4-weeks and add at least £2000 -£5,000/mo to your revenue- Apply here: https://admin263.clickfunnels.com/optin33560980
Talk soon
Justin
How We Scaled to 10 Gym Locations Through the Pandemic [Part 3/3]
Warning: The LAST EVER 1-1 Mentorship is Closing Soon: https://tinyurl.com/4htp24f3 In 2022 I'm retiring from coaching in order to focus exclusively on mentoring our own gym managers & franchisees, as we scale from 10 locations to 100 around the UK. I've created a final 90 Day Program to show you exactly how we generate leads, close sales and scale to multiple locations. There are also 6- and 12- month finance plans so that this is affordable to ANY fitpro who is serious about scaling up! Check the details and book a call with me NOW to get in. Deadline October 4th!
10 Lessons Part 1 - https://anchor.fm/justin-devonshire/episodes/How-We-Scaled-to-10-Gym-Locations-Through-the-Pandemic-Part-13---REUPLOAD-with-Better-Audio-e16vssp
10 Lessons Part 2: https://anchor.fm/justin-devonshire/episodes/How-We-Scaled-to-10-Gym-Locations-Through-the-Pandemic-Part-23-e16lf4s
How We Scaled to 10 Gym Locations Through the Pandemic [Part 2/3]
Warning: The LAST EVER 1-1 Mentorship is Closing Soon: https://tinyurl.com/4htp24f3 In 2022 I'm retiring from coaching in order to focus exclusively on mentoring our own gym managers & franchisees, as we scale from 10 locations to 100 around the UK. I've created a final 90 Day Program to show you exactly how we generate leads, close sales and scale to multiple locations. There are also 6- and 12- month finance plans so that this is affordable to ANY fitpro who is serious about scaling up! Check the details and book a call with me NOW to get in. Deadline October 4th!
10 Lessons Part 1 - https://anchor.fm/justin-devonshire/episodes/How-We-Scaled-to-10-Gym-Locations-Through-the-Pandemic-Part-13---REUPLOAD-with-Better-Audio-e16vssp
10 Lessons Part 3 https://anchor.fm/justin-devonshire/episodes/How-We-Scaled-to-10-Gym-Locations-Through-the-Pandemic-Part-33-e18281i
How We Scaled to 10 Gym Locations Through the Pandemic [Part 1/3] - REUPLOAD with Better Audio
Warning: The LAST EVER 1-1 Mentorship is Closing Soon: https://tinyurl.com/4htp24f3 In 2022 I'm retiring from coaching in order to focus exclusively on mentoring our own gym managers & franchisees, as we scale from 10 locations to 100 around the UK. I've created a final 90 Day Program to show you exactly how we generate leads, close sales and scale to multiple locations. There are also 6- and 12- month finance plans so that this is affordable to ANY fitpro who is serious about scaling up! Check the details and book a call with me NOW to get in. Deadline October 4th!
10 Lessons Part 2: https://anchor.fm/justin-devonshire/episodes/How-We-Scaled-to-10-Gym-Locations-Through-the-Pandemic-Part-23-e16lf4s
10 Lessons Part 3 https://anchor.fm/justin-devonshire/episodes/How-We-Scaled-to-10-Gym-Locations-Through-the-Pandemic-Part-33-e18281i
Focus on these THREE things to scale your revenue to the next level
Fitness Business Manifesto 2021 - Our Strategy for The “New” Economy
This Lockdown is Different: Here’s The Game Plan to Keep Your Gym Alive
Launching Your Supplement Brand in 8-Steps (FREE Mini-Course Part 3/3)
Launch Your Supplement Brand in 8-Steps (FREE Mini-Course Part 2/3)
Launch Your Supplement Brand in 8-Steps (FREE Mini-Course Part 1/3)
Second-Wave Lockdown Strategy: For Gyms, Studios & Bootcamps
2021 Fitness Business Plan (Takeaways From Our Business Retreat)
This includes our strategy to continue growing our gyms, and physical products into 2021 and beyond.
This was the last ever retreat we held for fitness business owners.
How to Get 100 Clients Fast in 2021 - free guide HERE ⬇️
tinyurl.com/2heuocor
How This UK PT Reached £10k/Month With His First Studio (Advanced Fitness Business Strategy)
tinyurl.com/2heuocor