Creative Spark Podcast
By Kamola Ikramova
Эта серия подкастов посвящается программе Creative Spark. Creative Spark – это пятилетняя программа по развитию международного партнерства между университетами и образовательными учреждениями Великобритании и странами-участниками проекта в области развития навыков креативного предпринимательства в целях развития креативной экономики. В проекте участвуют: страны Средней Азии, Южного Кавказа и Украина. Данный проект финансируется Британским Советом и реализовывается Школой Бизнеса Лестерского университета и коммуникационным агентством KI Agency.
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The Creative Class
The topic of this podcast is "The Creative Class". Today’s Podcast includes an interview with Galina Koretskaya from the British Council about the Creative Class in Central Asia. In it we discuss what is unique about the central Asian creative industries, what support they need to help them grow and how the British Council has been working with the creative class in Central Asia. See you soon next season!
December 28, 2020
The topic of this podcast is "Slow Design". This episode is on slow design and sustainable entrepreneurship. We interview our guest, Lola Saifi from Human House, based in Tashkent. In the episode we talk about sustainable practices and sustainable entrepreneurship. Lola is a very interesting representative of the slow design movement. Slow design is an emerging movement in the European markets, and there are fantastic entrepreneurs also in Central Asia, in particular in Uzbekistan. A slow designer is a creative entrepreneur that looks at how to innovate design practices by building on the heritage and history of local communities, and at the same time using ecofriendly materials.
December 22, 2020
Pitching for Funds
The topic of this podcast is "Pitching for Funds". Today’s Podcast will discuss techniques and tips for pitching for funds for your creative enterprise. Our guest speaker Tobias Gould outlines his top five tips for businesses to work on before preparing a pitch for funds. We also discuss the different approaches we need to take when looking to different sources of finance to pitch to.
December 12, 2020
Finance your enterprise
The topic of this podcast is "Finance your enterprise". Today’s Podcast will discuss how to think about approaching financing your creative enterprise. We start by discussing how to finance your creative organization when your first start your creative business. We then move on to outline the different financial regulations and rules you will need to be aware of before discussing the difference places you might source finance from.
November 25, 2020
Accounting for Entrepreneurs
The topic of this podcast is "Accounting for Entrepreneurs". Today’s podcast will discuss how it is possible to use accounting tools in a contextual way - a way that makes sense for individual circumstances. In the episode, we cover things like business plans and break-even analysis, but look at how they can be used flexibly and in a way that helps makes sense of specific businesses, and how they can help with key decisions.
November 9, 2020
The topic of this podcast is "Managing Risk". Today’s Podcast will discuss topics such as strategies to manage risk in your creative organization, how to work with external organizations on risk, and how to identify risks to your business. This weeks podcast features a discussion with Rajinder Bhuhi who runs the Leicester Innovation Hub.
October 30, 2020
Developing your relationship with your suppliers
The topic of this podcast is "Developing your relationship with your suppliers". Today’s Podcast will discuss questions such as what is a supply chain, what are the components of a supply chain and how do we go about establishing and managing our relationships with our suppliers. We speak with the owner of the first Concept Store in Kazakhstan to get her perspectives on managing a supply chain the creative industries.
October 15, 2020
This week’s theme is social media marketing. This is extremely important in these unprecedented times and businesses need to transform and adapt quickly to the changing business conditions. Our research has shown that social media use is very important for creative enterprises to help them to overcome challenging economic circumstances. In this podcast we discuss the ways in which creative enterprises can make the best use of social media in their marketing. We discuss these issues with Kamola Ikramova who runs the KI Agency in Uzbekistan and in the podcast we take you through the main social media platforms. Enjoy!
September 22, 2020
Managing your Customers
The topic of this podcast is "Managing your Customers". Today’s Podcast will discuss questions such as "who is your customer", "how to define your customer and why its important to do so" and "how to reach and get in touch with your customers". We also include some thoughts on why its important to include your customers within in your business models and why its important that your business creates value for your customers (building on last weeks topic on value creation). Our guest speaker talks about the techniques she has used to understand her customer base and their needs from her own business experience.
September 6, 2020
Create your Value Propostion
The topic of this podcast is "Create your Value Propostion" Today’s Podcast will discuss value proposition and how it can help you understand what you are providing as an organisation and as a business. We consider questions such as 'does what you provide resonate with the customer, in terms of what they want and what they are prepared to pay'? So, value proposition is a basic equation: you give something and you need to get it back plus an extra for ensuring the survival of the company. Developing a value proposition for an entrepreneur is even more important than it would normally be for other companies. This is because with an established company there will already be a value proposition, and then the task is to improve it and to stay ahead of the competition. Whereas for the entrepreneur, they have to create an entirely new value proposition. About the speakers Dr Marta Gasparin is Associate Professor of Innovation and Design Management at the University of Leicester. She explores how design and innovation emerge, how value is created, and the role of the actors (objects, managers, designers) in the various innovation processes, drawing on ideas from science and technology studies. She is also interested in design theory and the epistemological dimension of innovation, in particular in the relation between design and aesthetic. Professor Paul Baines is Professor of Political Marketing at the University of Leicester. He has worked extensively with both Government and the Private Sector and runs his own market research and strategic marketing company, Baines Associated Ltd. In this podcast series, we discuss business competences that creative enterprises need to develop in order to succeed, such as marketing, innovation, social media use, accounting and finance, pitching for funds, and relationships with supplies and customers. We will also discuss hot topics such as sustainability and slow design.
August 25, 2020
Innovate your Products
As part of our #AtHome with the British Council programme, we in partnership with University of Leicester are launching a series of Creative Spark Podcasts which will help you learn the tools and processes that help you become a creative entrepreneur and learn how The topic of this podcast is ‘Innovating your Products’ (bold) Today’s Podcast will discuss why its important to innovate your products in your creative enterprise and how to go about doing so. The discussion includes an overview of what innovation means in a Central Asian context, why its important for entrepreneurs to innovate, and the process of turning an idea into an innovation. We also discuss the role of the business model in evaluating ideas and innovations in your enterprise. About the speakers Dr Marta Gasparin is Associate Professor of Innovation and Design Management at the University of Leicester. She explores how design and innovation emerge, how value is created, and the role of the actors (objects, managers, designers) in the various innovation processes, drawing on ideas from science and technology studies. She is also interested in design theory and the epistemological dimension of innovation, in particular in the relation between design and aesthetic. Aigerim Tarbagatayeva is a business coach in Kazakhstan who helps start ups to think about their businesses and products as they grow the company. In this podcast series, we discuss business competences that creative enterprises need to develop in order to succeed, such as marketing, innovation, social media use, accounting and finance, pitching for funds, and relationships with supplies and customers. We will also discuss hot topics such as sustainability and slow design.
August 17, 2020
Managing a Creative Organisation
The topic of this episode is ''Managing a Creative Organisation''. In it we discuss the topic of managing creative organisations. So, in this episode we will think about managing your creative enterprise. The way you lead and manage your organisations will impact on all of the other aspects of your work. It will help you to make the most of those 10 critical areas that we talked about in Podcast two and help your staff to learn their jobs and roles more effectively. In the second half of the podcast we have an interview with Jim Willis, who is the Managing Director of Bulb Design Studies in Leicester, UK. Jim discusses his experiences of managing in the creative industries and shares his ideas on how to work with your staff.
August 10, 2020
Finding your Market Opportunities
The topic of this episode is ''Finding your Market Opportunities'' being able to identify and exploit opportunities as they arise is a key part of being a successful entrepreneur. So, during this episode we will be posing questions like where are opportunities born? We will outline four anchors for superior business opportunity. We will think about how to identify an idea or an opportunity and some of the questions that you need to consider as a creative entrepreneur to make the most out of those opportunities. Finally, we will think about market demand.
July 27, 2020
In this weeks podcast we will be discussing the questions who is a creative entrepreneur and what is a creative entrepreneur. We will think about the characteristics that make someone a creative entrepreneur and some of the different kinds of jobs that creative entrepreneurs do. We also think about the reputation of the creative industries and how they are viewed from the outside. In the second part of the podcast we outline 10 top tips for becoming a creative entrepreneur.
June 9, 2020
Creative Spark Podcast
As part of our #AtHome with the British Council programme, we in partnership with University of Leicester are launching a series of Creative Spark Podcasts which will help you learn the tools and processes that help you become a creative entrepreneur.
May 23, 2020